Product Code: A16830
The global webtoons market is projected to garner $56,092.8 million by 2030, growing from $3,745.4 million in 2021, at a healthy CAGR of 36.8% from 2021 to 2030.
Webtoons are a type of digital comic created in South Korea, which can be read on computers and mobile devices. Webtoons were relatively lesser known outside Korea when they initially debuted, but their popularity has grown after the successful launch of manhwa (a general Korean term for comics and print cartoons) and later most manhwas were published as webtoons, which was a worldwide success.
Increasing popularity of smartphones has led to a rise in number of webtoons viewers as they can easily view their favorite webtoons on their smartphones, which is further anticipated to drive market revenue growth. Webtoons are short and interesting Internet comics that are easier to develop and broadcast. They have already established themselves as a major part of the so-called 'snack culture', or the practice of ingesting small amounts of content in one's spare time.
Despite its early stage of commercialization, the webtoons market is expanding rapidly. The industry is still in its early stages of monetization, as content availability is less, making it possible for established and new players to explore and create employment from the industry. Moreover, in Korea, most of the webtoonists are also two to three years old professionally, which will further create market opportunities to grow well in the near future.
The webtoons industry has continued to develop over the last few years, recently reaching a new peak for users, surpassing 82 million monthly active users (MAU) in January 2022, up 10 million from January 2021. Webtoon's English, Spanish, Japanese, French, German, and Thai services also hit new highs in terms of daily active users (DAU). In January 2021, the company announced that monthly paid transactions had surpassed 100 billion won.
Despite the COVID-19 pandemic, the webtoons and web novel businesses are predicted to develop rapidly. As per analysis, number of D&C Media subscribers continues to rise, they are one of the most profitable content providers (CPs) in the industry. Its total number of webtoon subscribers increased by about 48% year over year to around 26 million in April 2020. According to D&C Media's valuation, the company is seeing robust growth in both exports and local demand, as well as solid profit margins. This will further create market opportunities for market players in the webtoons industry.
Some of the leading webtoons market players are NAVER Corp., Kakao Corp., Lezhin Entertainment, Tappytoon, ToryComics, Toomics Global, Ridibooks (RIDI Corp), KidariStudio, Webtoon Factory, and Izneo Webtoon.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the webtoons market analysis from 2021 to 2030 to identify the prevailing webtoons market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the webtoons market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global webtoons market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Types
- Comedy
- Action
- Sci-Fic
- Horror
- Romance
- Others
By Revenue Model
- Subscription Based
- Adds bases
By Application
- Mobile
- Laptop
- Tablets
- Television
By Region
- North America
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Malaysia
- Rest Of Asia Pacific
- LAMEA
- Brazil
- Saudi Arabia
- UAE
- South Africa
- Rest of LAMEA
- Key Market Players
- NHN COMICO CORP
- SIDEWALK GROUP
- MARVEL UNLIMITED
- naver webtoon corp
- Kakao Corp.
- Lezhin Entertainment
- TAPPYTOON
- BOMTOON
- DAUM WEBTOON AND COMPANY
- IZNEO WEBTOON
TABLE OF CONTENTS
CHAPTER 1:INTRODUCTION
- 1.1.Report description
- 1.2.Key market segments
- 1.3.Key benefits to the stakeholders
- 1.4.Research Methodology
- 1.4.1.Secondary research
- 1.4.2.Primary research
- 1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
- 2.1.Key findings of the study
- 2.2.CXO Perspective
CHAPTER 3:MARKET OVERVIEW
- 3.1.Market definition and scope
- 3.2.Key findings
- 3.2.1.Top investment pockets
- 3.3.Porter's five forces analysis
- 3.4.Top player positioning
- 3.5.Market dynamics
- 3.5.1.Drivers
- 3.5.2.Restraints
- 3.5.3.Opportunities
- 3.6.COVID-19 Impact Analysis on the market
- 3.7.Value Chain Analysis
- 3.8.Market Share Analysis
- 3.9.Regulatory Guidelines
- 3.10.Patent Landscape
CHAPTER 4: WEBTOONS MARKET, BY TYPES
- 4.1 Overview
- 4.1.1 Market size and forecast
- 4.2 Comedy
- 4.2.1 Key market trends, growth factors and opportunities
- 4.2.2 Market size and forecast, by region
- 4.2.3 Market analysis by country
- 4.3 Action
- 4.3.1 Key market trends, growth factors and opportunities
- 4.3.2 Market size and forecast, by region
- 4.3.3 Market analysis by country
- 4.4 Sci-Fic
- 4.4.1 Key market trends, growth factors and opportunities
- 4.4.2 Market size and forecast, by region
- 4.4.3 Market analysis by country
- 4.5 Horror
- 4.5.1 Key market trends, growth factors and opportunities
- 4.5.2 Market size and forecast, by region
- 4.5.3 Market analysis by country
- 4.6 Romance
- 4.6.1 Key market trends, growth factors and opportunities
- 4.6.2 Market size and forecast, by region
- 4.6.3 Market analysis by country
- 4.7 Others
- 4.7.1 Key market trends, growth factors and opportunities
- 4.7.2 Market size and forecast, by region
- 4.7.3 Market analysis by country
CHAPTER 5: WEBTOONS MARKET, BY REVENUE MODEL
- 5.1 Overview
- 5.1.1 Market size and forecast
- 5.2 Subscription Based
- 5.2.1 Key market trends, growth factors and opportunities
- 5.2.2 Market size and forecast, by region
- 5.2.3 Market analysis by country
- 5.3 Adds bases
- 5.3.1 Key market trends, growth factors and opportunities
- 5.3.2 Market size and forecast, by region
- 5.3.3 Market analysis by country
CHAPTER 6: WEBTOONS MARKET, BY APPLICATION
- 6.1 Overview
- 6.1.1 Market size and forecast
- 6.2 Mobile
- 6.2.1 Key market trends, growth factors and opportunities
- 6.2.2 Market size and forecast, by region
- 6.2.3 Market analysis by country
- 6.3 Laptop
- 6.3.1 Key market trends, growth factors and opportunities
- 6.3.2 Market size and forecast, by region
- 6.3.3 Market analysis by country
- 6.4 Tablets
- 6.4.1 Key market trends, growth factors and opportunities
- 6.4.2 Market size and forecast, by region
- 6.4.3 Market analysis by country
- 6.5 Television
- 6.5.1 Key market trends, growth factors and opportunities
- 6.5.2 Market size and forecast, by region
- 6.5.3 Market analysis by country
CHAPTER 7: WEBTOONS MARKET, BY REGION
- 7.1 Overview
- 7.1.1 Market size and forecast
- 7.2 North America
- 7.2.1 Key trends and opportunities
- 7.2.2 North America Market size and forecast, by Types
- 7.2.3 North America Market size and forecast, by Revenue Model
- 7.2.4 North America Market size and forecast, by Application
- 7.2.5 North America Market size and forecast, by country
- 7.2.5.1 U.S.
- 7.2.5.1.1 Market size and forecast, by Types
- 7.2.5.1.2 Market size and forecast, by Revenue Model
- 7.2.5.1.3 Market size and forecast, by Application
- 7.2.5.2 Canada
- 7.2.5.2.1 Market size and forecast, by Types
- 7.2.5.2.2 Market size and forecast, by Revenue Model
- 7.2.5.2.3 Market size and forecast, by Application
- 7.2.5.3 Mexico
- 7.2.5.3.1 Market size and forecast, by Types
- 7.2.5.3.2 Market size and forecast, by Revenue Model
- 7.2.5.3.3 Market size and forecast, by Application
- 7.3 Europe
- 7.3.1 Key trends and opportunities
- 7.3.2 Europe Market size and forecast, by Types
- 7.3.3 Europe Market size and forecast, by Revenue Model
- 7.3.4 Europe Market size and forecast, by Application
- 7.3.5 Europe Market size and forecast, by country
- 7.3.5.1 Germany
- 7.3.5.1.1 Market size and forecast, by Types
- 7.3.5.1.2 Market size and forecast, by Revenue Model
- 7.3.5.1.3 Market size and forecast, by Application
- 7.3.5.2 France
- 7.3.5.2.1 Market size and forecast, by Types
- 7.3.5.2.2 Market size and forecast, by Revenue Model
- 7.3.5.2.3 Market size and forecast, by Application
- 7.3.5.3 United Kingdom
- 7.3.5.3.1 Market size and forecast, by Types
- 7.3.5.3.2 Market size and forecast, by Revenue Model
- 7.3.5.3.3 Market size and forecast, by Application
- 7.3.5.4 Italy
- 7.3.5.4.1 Market size and forecast, by Types
- 7.3.5.4.2 Market size and forecast, by Revenue Model
- 7.3.5.4.3 Market size and forecast, by Application
- 7.3.5.5 Spain
- 7.3.5.5.1 Market size and forecast, by Types
- 7.3.5.5.2 Market size and forecast, by Revenue Model
- 7.3.5.5.3 Market size and forecast, by Application
- 7.3.5.6 Rest of Europe
- 7.3.5.6.1 Market size and forecast, by Types
- 7.3.5.6.2 Market size and forecast, by Revenue Model
- 7.3.5.6.3 Market size and forecast, by Application
- 7.4 Asia-Pacific
- 7.4.1 Key trends and opportunities
- 7.4.2 Asia-Pacific Market size and forecast, by Types
- 7.4.3 Asia-Pacific Market size and forecast, by Revenue Model
- 7.4.4 Asia-Pacific Market size and forecast, by Application
- 7.4.5 Asia-Pacific Market size and forecast, by country
- 7.4.5.1 China
- 7.4.5.1.1 Market size and forecast, by Types
- 7.4.5.1.2 Market size and forecast, by Revenue Model
- 7.4.5.1.3 Market size and forecast, by Application
- 7.4.5.2 Japan
- 7.4.5.2.1 Market size and forecast, by Types
- 7.4.5.2.2 Market size and forecast, by Revenue Model
- 7.4.5.2.3 Market size and forecast, by Application
- 7.4.5.3 India
- 7.4.5.3.1 Market size and forecast, by Types
- 7.4.5.3.2 Market size and forecast, by Revenue Model
- 7.4.5.3.3 Market size and forecast, by Application
- 7.4.5.4 South Korea
- 7.4.5.4.1 Market size and forecast, by Types
- 7.4.5.4.2 Market size and forecast, by Revenue Model
- 7.4.5.4.3 Market size and forecast, by Application
- 7.4.5.5 Malaysia
- 7.4.5.5.1 Market size and forecast, by Types
- 7.4.5.5.2 Market size and forecast, by Revenue Model
- 7.4.5.5.3 Market size and forecast, by Application
- 7.4.5.6 Rest Of Asia Pacific
- 7.4.5.6.1 Market size and forecast, by Types
- 7.4.5.6.2 Market size and forecast, by Revenue Model
- 7.4.5.6.3 Market size and forecast, by Application
- 7.5 LAMEA
- 7.5.1 Key trends and opportunities
- 7.5.2 LAMEA Market size and forecast, by Types
- 7.5.3 LAMEA Market size and forecast, by Revenue Model
- 7.5.4 LAMEA Market size and forecast, by Application
- 7.5.5 LAMEA Market size and forecast, by country
- 7.5.5.1 Brazil
- 7.5.5.1.1 Market size and forecast, by Types
- 7.5.5.1.2 Market size and forecast, by Revenue Model
- 7.5.5.1.3 Market size and forecast, by Application
- 7.5.5.2 Saudi Arabia
- 7.5.5.2.1 Market size and forecast, by Types
- 7.5.5.2.2 Market size and forecast, by Revenue Model
- 7.5.5.2.3 Market size and forecast, by Application
- 7.5.5.3 UAE
- 7.5.5.3.1 Market size and forecast, by Types
- 7.5.5.3.2 Market size and forecast, by Revenue Model
- 7.5.5.3.3 Market size and forecast, by Application
- 7.5.5.4 South Africa
- 7.5.5.4.1 Market size and forecast, by Types
- 7.5.5.4.2 Market size and forecast, by Revenue Model
- 7.5.5.4.3 Market size and forecast, by Application
- 7.5.5.5 Rest of LAMEA
- 7.5.5.5.1 Market size and forecast, by Types
- 7.5.5.5.2 Market size and forecast, by Revenue Model
- 7.5.5.5.3 Market size and forecast, by Application
CHAPTER 8: COMPANY LANDSCAPE
- 8.1. Introduction
- 8.2. Top winning strategies
- 8.3. Product Mapping of Top 10 Player
- 8.4. Competitive Dashboard
- 8.5. Competitive Heatmap
- 8.6. Key developments
CHAPTER 9: COMPANY PROFILES
- 9.1 NHN COMICO CORP
- 9.1.1 Company overview
- 9.1.2 Company snapshot
- 9.1.3 Operating business segments
- 9.1.4 Product portfolio
- 9.1.5 Business performance
- 9.1.6 Key strategic moves and developments
- 9.2 SIDEWALK GROUP
- 9.2.1 Company overview
- 9.2.2 Company snapshot
- 9.2.3 Operating business segments
- 9.2.4 Product portfolio
- 9.2.5 Business performance
- 9.2.6 Key strategic moves and developments
- 9.3 MARVEL UNLIMITED
- 9.3.1 Company overview
- 9.3.2 Company snapshot
- 9.3.3 Operating business segments
- 9.3.4 Product portfolio
- 9.3.5 Business performance
- 9.3.6 Key strategic moves and developments
- 9.4 naver webtoon corp
- 9.4.1 Company overview
- 9.4.2 Company snapshot
- 9.4.3 Operating business segments
- 9.4.4 Product portfolio
- 9.4.5 Business performance
- 9.4.6 Key strategic moves and developments
- 9.5 Kakao Corp.
- 9.5.1 Company overview
- 9.5.2 Company snapshot
- 9.5.3 Operating business segments
- 9.5.4 Product portfolio
- 9.5.5 Business performance
- 9.5.6 Key strategic moves and developments
- 9.6 Lezhin Entertainment
- 9.6.1 Company overview
- 9.6.2 Company snapshot
- 9.6.3 Operating business segments
- 9.6.4 Product portfolio
- 9.6.5 Business performance
- 9.6.6 Key strategic moves and developments
- 9.7 TAPPYTOON
- 9.7.1 Company overview
- 9.7.2 Company snapshot
- 9.7.3 Operating business segments
- 9.7.4 Product portfolio
- 9.7.5 Business performance
- 9.7.6 Key strategic moves and developments
- 9.8 BOMTOON
- 9.8.1 Company overview
- 9.8.2 Company snapshot
- 9.8.3 Operating business segments
- 9.8.4 Product portfolio
- 9.8.5 Business performance
- 9.8.6 Key strategic moves and developments
- 9.9 DAUM WEBTOON AND COMPANY
- 9.9.1 Company overview
- 9.9.2 Company snapshot
- 9.9.3 Operating business segments
- 9.9.4 Product portfolio
- 9.9.5 Business performance
- 9.9.6 Key strategic moves and developments
- 9.10 IZNEO WEBTOON
- 9.10.1 Company overview
- 9.10.2 Company snapshot
- 9.10.3 Operating business segments
- 9.10.4 Product portfolio
- 9.10.5 Business performance
- 9.10.6 Key strategic moves and developments