Product Code: A02647
Augmented reality is a technology, which uses the existing user's environment and overlays the digital or virtual content or information over it to offer an immersive digital experience in a real-time environment. Furthermore, virtual reality is a computer-generated 3D environment that immerses end users in an artificial world without seeing the real world. In addition, augmented reality applications enable developers to integrate contextual or digital content with the real world in real-time. These major factors boost the adoption of augmented and virtual reality technology.
Surge in investments in the AR market and the rise in penetration of smartphones boost the growth of the global augmented reality in the retail market. In addition, the cost-efficient benefits of augmented and virtual reality-based solutions positively impact the growth of the market. However, security and privacy concerns associated with AR and high set-up and installation costs of AR solutions hamper the market growth. On the contrary, the need for increasing user engagement in the retail sector is expected to offer remunerative opportunities for expansion of the market during the forecast period.
The augmented reality in the retail market is segmented on the basis of component, device type, application, retail type, and region. By component, the market is classified into hardware, software, and services. By device type, the market is divided into head mounted display, smart AR mirror, and handheld device. By application, it is categorized into advertising and marketing, try on solutions, planning and designing, and information systems. By retail type, the market is divided into jewelry, beauty and cosmetics, apparel fitting, furniture and lighting, grocery shopping, footwear, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the augmented reality in retail market analysis are Amazon.com, Inc., Apple Inc., Augment, Blippar Group Limited, Google Corporation, Holition Ltd., Inter IKEA Systems B.V., Imaginate Technologies, INDE, Kudan, Marxent Labs, Microsoft Corporation, PTC, Sephora USA, Inc., ViewAR GmbH, Wikitude, and Zugara, Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the augmented reality in retail market analysis from 2021 to 2031 to identify the prevailing augmented reality in retail market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the augmented reality in retail market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global augmented reality in retail market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Component
- Hardware
- Type
- Sensors
- Semiconductor Components
- Displays and Projectors
- Cameras
- Others
- Software
- Services
By Device Type
- Head Mounted Display
- Smart AR Mirror
- Handheld Device
By Application
- Information Systems
- Advertising and Marketing
- Try on Solutions
- Planning and Designing
By Retail Type
- Jewelry
- Beauty and Cosmetics
- Apparel Fitting
- Furniture and Lighting
- Grocery Shopping
- Footwear
- Others
By Region
- North America
- Europe
- United Kingdom
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Mexico
- UAE
- Saudi Arabia
- South Africa
- Rest of LAMEA
- Key Market Players
- Amazon.com, Inc.
- Apple Inc.
- Augment
- Blippar Group Limited
- Google
- Holition Ltd.
- Inter IKEA Systems B.V.
- Imaginate Technologies
- INDE
- Kudan
- Marxent Labs
- Microsoft Corporation
- PTC
- Sephora USA, Inc.
- ViewAR GmbH
- Wikitude
- Zugara, Inc.
TABLE OF CONTENTS
CHAPTER 1:INTRODUCTION
- 1.1.Report description
- 1.2.Key market segments
- 1.3.Key benefits to the stakeholders
- 1.4.Research Methodology
- 1.4.1.Secondary research
- 1.4.2.Primary research
- 1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
- 2.1.Key findings of the study
- 2.2.CXO Perspective
CHAPTER 3:MARKET OVERVIEW
- 3.1.Market definition and scope
- 3.2.Key findings
- 3.2.1.Top investment pockets
- 3.3.Porter's five forces analysis
- 3.4.Top player positioning
- 3.5.Market dynamics
- 3.5.1.Drivers
- 3.5.2.Restraints
- 3.5.3.Opportunities
- 3.6.COVID-19 Impact Analysis on the market
CHAPTER 4: AUGMENTED REALITY IN RETAIL MARKET, BY COMPONENT
- 4.1 Overview
- 4.1.1 Market size and forecast
- 4.2 Hardware
- 4.2.1 Key market trends, growth factors and opportunities
- 4.2.2 Market size and forecast, by region
- 4.2.3 Market analysis by country
- 4.2.4 Hardware Augmented Reality in Retail Market by Type
- 4.2.4.1 Sensors Market size and forecast, by region
- 4.2.4.2 Sensors Market size and forecast, by country
- 4.2.4.3 Semiconductor Components Market size and forecast, by region
- 4.2.4.4 Semiconductor Components Market size and forecast, by country
- 4.2.4.5 Displays and Projectors Market size and forecast, by region
- 4.2.4.6 Displays and Projectors Market size and forecast, by country
- 4.2.4.7 Cameras Market size and forecast, by region
- 4.2.4.8 Cameras Market size and forecast, by country
- 4.2.4.9 Others Market size and forecast, by region
- 4.2.4.10 Others Market size and forecast, by country
- 4.3 Software
- 4.3.1 Key market trends, growth factors and opportunities
- 4.3.2 Market size and forecast, by region
- 4.3.3 Market analysis by country
- 4.4 Services
- 4.4.1 Key market trends, growth factors and opportunities
- 4.4.2 Market size and forecast, by region
- 4.4.3 Market analysis by country
CHAPTER 5: AUGMENTED REALITY IN RETAIL MARKET, BY DEVICE TYPE
- 5.1 Overview
- 5.1.1 Market size and forecast
- 5.2 Head Mounted Display
- 5.2.1 Key market trends, growth factors and opportunities
- 5.2.2 Market size and forecast, by region
- 5.2.3 Market analysis by country
- 5.3 Smart AR Mirror
- 5.3.1 Key market trends, growth factors and opportunities
- 5.3.2 Market size and forecast, by region
- 5.3.3 Market analysis by country
- 5.4 Handheld Device
- 5.4.1 Key market trends, growth factors and opportunities
- 5.4.2 Market size and forecast, by region
- 5.4.3 Market analysis by country
CHAPTER 6: AUGMENTED REALITY IN RETAIL MARKET, BY APPLICATION
- 6.1 Overview
- 6.1.1 Market size and forecast
- 6.2 Advertising and Marketing
- 6.2.1 Key market trends, growth factors and opportunities
- 6.2.2 Market size and forecast, by region
- 6.2.3 Market analysis by country
- 6.3 Try on Solutions
- 6.3.1 Key market trends, growth factors and opportunities
- 6.3.2 Market size and forecast, by region
- 6.3.3 Market analysis by country
- 6.4 Planning and Designing
- 6.4.1 Key market trends, growth factors and opportunities
- 6.4.2 Market size and forecast, by region
- 6.4.3 Market analysis by country
- 6.5 Information Systems
- 6.5.1 Key market trends, growth factors and opportunities
- 6.5.2 Market size and forecast, by region
- 6.5.3 Market analysis by country
CHAPTER 7: AUGMENTED REALITY IN RETAIL MARKET, BY RETAIL TYPE
- 7.1 Overview
- 7.1.1 Market size and forecast
- 7.2 Jewelry
- 7.2.1 Key market trends, growth factors and opportunities
- 7.2.2 Market size and forecast, by region
- 7.2.3 Market analysis by country
- 7.3 Beauty and Cosmetics
- 7.3.1 Key market trends, growth factors and opportunities
- 7.3.2 Market size and forecast, by region
- 7.3.3 Market analysis by country
- 7.4 Apparel Fitting
- 7.4.1 Key market trends, growth factors and opportunities
- 7.4.2 Market size and forecast, by region
- 7.4.3 Market analysis by country
- 7.5 Furniture and Lighting
- 7.5.1 Key market trends, growth factors and opportunities
- 7.5.2 Market size and forecast, by region
- 7.5.3 Market analysis by country
- 7.6 Grocery Shopping
- 7.6.1 Key market trends, growth factors and opportunities
- 7.6.2 Market size and forecast, by region
- 7.6.3 Market analysis by country
- 7.7 Footwear
- 7.7.1 Key market trends, growth factors and opportunities
- 7.7.2 Market size and forecast, by region
- 7.7.3 Market analysis by country
- 7.8 Others
- 7.8.1 Key market trends, growth factors and opportunities
- 7.8.2 Market size and forecast, by region
- 7.8.3 Market analysis by country
CHAPTER 8: AUGMENTED REALITY IN RETAIL MARKET, BY REGION
- 8.1 Overview
- 8.1.1 Market size and forecast
- 8.2 North America
- 8.2.1 Key trends and opportunities
- 8.2.2 North America Market size and forecast, by Component
- 8.2.2.1 North America Hardware Augmented Reality in Retail Market by Type
- 8.2.3 North America Market size and forecast, by Device Type
- 8.2.4 North America Market size and forecast, by Application
- 8.2.5 North America Market size and forecast, by Retail Type
- 8.2.6 North America Market size and forecast, by country
- 8.2.6.1 U.S.
- 8.2.6.1.1 Market size and forecast, by Component
- 8.2.6.1.1.1 U.S. Hardware Augmented Reality in Retail Market by Type
- 8.2.6.1.2 Market size and forecast, by Device Type
- 8.2.6.1.3 Market size and forecast, by Application
- 8.2.6.1.4 Market size and forecast, by Retail Type
- 8.2.6.2 Canada
- 8.2.6.2.1 Market size and forecast, by Component
- 8.2.6.2.1.1 Canada Hardware Augmented Reality in Retail Market by Type
- 8.2.6.2.2 Market size and forecast, by Device Type
- 8.2.6.2.3 Market size and forecast, by Application
- 8.2.6.2.4 Market size and forecast, by Retail Type
- 8.3 Europe
- 8.3.1 Key trends and opportunities
- 8.3.2 Europe Market size and forecast, by Component
- 8.3.2.1 Europe Hardware Augmented Reality in Retail Market by Type
- 8.3.3 Europe Market size and forecast, by Device Type
- 8.3.4 Europe Market size and forecast, by Application
- 8.3.5 Europe Market size and forecast, by Retail Type
- 8.3.6 Europe Market size and forecast, by country
- 8.3.6.1 United Kingdom
- 8.3.6.1.1 Market size and forecast, by Component
- 8.3.6.1.1.1 United Kingdom Hardware Augmented Reality in Retail Market by Type
- 8.3.6.1.2 Market size and forecast, by Device Type
- 8.3.6.1.3 Market size and forecast, by Application
- 8.3.6.1.4 Market size and forecast, by Retail Type
- 8.3.6.2 Germany
- 8.3.6.2.1 Market size and forecast, by Component
- 8.3.6.2.1.1 Germany Hardware Augmented Reality in Retail Market by Type
- 8.3.6.2.2 Market size and forecast, by Device Type
- 8.3.6.2.3 Market size and forecast, by Application
- 8.3.6.2.4 Market size and forecast, by Retail Type
- 8.3.6.3 France
- 8.3.6.3.1 Market size and forecast, by Component
- 8.3.6.3.1.1 France Hardware Augmented Reality in Retail Market by Type
- 8.3.6.3.2 Market size and forecast, by Device Type
- 8.3.6.3.3 Market size and forecast, by Application
- 8.3.6.3.4 Market size and forecast, by Retail Type
- 8.3.6.4 Italy
- 8.3.6.4.1 Market size and forecast, by Component
- 8.3.6.4.1.1 Italy Hardware Augmented Reality in Retail Market by Type
- 8.3.6.4.2 Market size and forecast, by Device Type
- 8.3.6.4.3 Market size and forecast, by Application
- 8.3.6.4.4 Market size and forecast, by Retail Type
- 8.3.6.5 Spain
- 8.3.6.5.1 Market size and forecast, by Component
- 8.3.6.5.1.1 Spain Hardware Augmented Reality in Retail Market by Type
- 8.3.6.5.2 Market size and forecast, by Device Type
- 8.3.6.5.3 Market size and forecast, by Application
- 8.3.6.5.4 Market size and forecast, by Retail Type
- 8.3.6.6 Rest of Europe
- 8.3.6.6.1 Market size and forecast, by Component
- 8.3.6.6.1.1 Rest of Europe Hardware Augmented Reality in Retail Market by Type
- 8.3.6.6.2 Market size and forecast, by Device Type
- 8.3.6.6.3 Market size and forecast, by Application
- 8.3.6.6.4 Market size and forecast, by Retail Type
- 8.4 Asia-Pacific
- 8.4.1 Key trends and opportunities
- 8.4.2 Asia-Pacific Market size and forecast, by Component
- 8.4.2.1 Asia-Pacific Hardware Augmented Reality in Retail Market by Type
- 8.4.3 Asia-Pacific Market size and forecast, by Device Type
- 8.4.4 Asia-Pacific Market size and forecast, by Application
- 8.4.5 Asia-Pacific Market size and forecast, by Retail Type
- 8.4.6 Asia-Pacific Market size and forecast, by country
- 8.4.6.1 China
- 8.4.6.1.1 Market size and forecast, by Component
- 8.4.6.1.1.1 China Hardware Augmented Reality in Retail Market by Type
- 8.4.6.1.2 Market size and forecast, by Device Type
- 8.4.6.1.3 Market size and forecast, by Application
- 8.4.6.1.4 Market size and forecast, by Retail Type
- 8.4.6.2 India
- 8.4.6.2.1 Market size and forecast, by Component
- 8.4.6.2.1.1 India Hardware Augmented Reality in Retail Market by Type
- 8.4.6.2.2 Market size and forecast, by Device Type
- 8.4.6.2.3 Market size and forecast, by Application
- 8.4.6.2.4 Market size and forecast, by Retail Type
- 8.4.6.3 Japan
- 8.4.6.3.1 Market size and forecast, by Component
- 8.4.6.3.1.1 Japan Hardware Augmented Reality in Retail Market by Type
- 8.4.6.3.2 Market size and forecast, by Device Type
- 8.4.6.3.3 Market size and forecast, by Application
- 8.4.6.3.4 Market size and forecast, by Retail Type
- 8.4.6.4 South Korea
- 8.4.6.4.1 Market size and forecast, by Component
- 8.4.6.4.1.1 South Korea Hardware Augmented Reality in Retail Market by Type
- 8.4.6.4.2 Market size and forecast, by Device Type
- 8.4.6.4.3 Market size and forecast, by Application
- 8.4.6.4.4 Market size and forecast, by Retail Type
- 8.4.6.5 Australia
- 8.4.6.5.1 Market size and forecast, by Component
- 8.4.6.5.1.1 Australia Hardware Augmented Reality in Retail Market by Type
- 8.4.6.5.2 Market size and forecast, by Device Type
- 8.4.6.5.3 Market size and forecast, by Application
- 8.4.6.5.4 Market size and forecast, by Retail Type
- 8.4.6.6 Rest of Asia-Pacific
- 8.4.6.6.1 Market size and forecast, by Component
- 8.4.6.6.1.1 Rest of Asia-Pacific Hardware Augmented Reality in Retail Market by Type
- 8.4.6.6.2 Market size and forecast, by Device Type
- 8.4.6.6.3 Market size and forecast, by Application
- 8.4.6.6.4 Market size and forecast, by Retail Type
- 8.5 LAMEA
- 8.5.1 Key trends and opportunities
- 8.5.2 LAMEA Market size and forecast, by Component
- 8.5.2.1 LAMEA Hardware Augmented Reality in Retail Market by Type
- 8.5.3 LAMEA Market size and forecast, by Device Type
- 8.5.4 LAMEA Market size and forecast, by Application
- 8.5.5 LAMEA Market size and forecast, by Retail Type
- 8.5.6 LAMEA Market size and forecast, by country
- 8.5.6.1 Brazil
- 8.5.6.1.1 Market size and forecast, by Component
- 8.5.6.1.1.1 Brazil Hardware Augmented Reality in Retail Market by Type
- 8.5.6.1.2 Market size and forecast, by Device Type
- 8.5.6.1.3 Market size and forecast, by Application
- 8.5.6.1.4 Market size and forecast, by Retail Type
- 8.5.6.2 Mexico
- 8.5.6.2.1 Market size and forecast, by Component
- 8.5.6.2.1.1 Mexico Hardware Augmented Reality in Retail Market by Type
- 8.5.6.2.2 Market size and forecast, by Device Type
- 8.5.6.2.3 Market size and forecast, by Application
- 8.5.6.2.4 Market size and forecast, by Retail Type
- 8.5.6.3 UAE
- 8.5.6.3.1 Market size and forecast, by Component
- 8.5.6.3.1.1 UAE Hardware Augmented Reality in Retail Market by Type
- 8.5.6.3.2 Market size and forecast, by Device Type
- 8.5.6.3.3 Market size and forecast, by Application
- 8.5.6.3.4 Market size and forecast, by Retail Type
- 8.5.6.4 Saudi Arabia
- 8.5.6.4.1 Market size and forecast, by Component
- 8.5.6.4.1.1 Saudi Arabia Hardware Augmented Reality in Retail Market by Type
- 8.5.6.4.2 Market size and forecast, by Device Type
- 8.5.6.4.3 Market size and forecast, by Application
- 8.5.6.4.4 Market size and forecast, by Retail Type
- 8.5.6.5 South Africa
- 8.5.6.5.1 Market size and forecast, by Component
- 8.5.6.5.1.1 South Africa Hardware Augmented Reality in Retail Market by Type
- 8.5.6.5.2 Market size and forecast, by Device Type
- 8.5.6.5.3 Market size and forecast, by Application
- 8.5.6.5.4 Market size and forecast, by Retail Type
- 8.5.6.6 Rest of LAMEA
- 8.5.6.6.1 Market size and forecast, by Component
- 8.5.6.6.1.1 Rest of LAMEA Hardware Augmented Reality in Retail Market by Type
- 8.5.6.6.2 Market size and forecast, by Device Type
- 8.5.6.6.3 Market size and forecast, by Application
- 8.5.6.6.4 Market size and forecast, by Retail Type
CHAPTER 9: COMPANY LANDSCAPE
- 9.1. Introduction
- 9.2. Top winning strategies
- 9.3. Product Mapping of Top 10 Player
- 9.4. Competitive Dashboard
- 9.5. Competitive Heatmap
- 9.6. Key developments
CHAPTER 10: COMPANY PROFILES
- 10.1 Amazon.com, Inc.
- 10.1.1 Company overview
- 10.1.2 Company snapshot
- 10.1.3 Operating business segments
- 10.1.4 Product portfolio
- 10.1.5 Business performance
- 10.1.6 Key strategic moves and developments
- 10.2 Apple Inc.
- 10.2.1 Company overview
- 10.2.2 Company snapshot
- 10.2.3 Operating business segments
- 10.2.4 Product portfolio
- 10.2.5 Business performance
- 10.2.6 Key strategic moves and developments
- 10.3 Augment
- 10.3.1 Company overview
- 10.3.2 Company snapshot
- 10.3.3 Operating business segments
- 10.3.4 Product portfolio
- 10.3.5 Business performance
- 10.3.6 Key strategic moves and developments
- 10.4 Blippar Group Limited
- 10.4.1 Company overview
- 10.4.2 Company snapshot
- 10.4.3 Operating business segments
- 10.4.4 Product portfolio
- 10.4.5 Business performance
- 10.4.6 Key strategic moves and developments
- 10.5 Google
- 10.5.1 Company overview
- 10.5.2 Company snapshot
- 10.5.3 Operating business segments
- 10.5.4 Product portfolio
- 10.5.5 Business performance
- 10.5.6 Key strategic moves and developments
- 10.6 Holition Ltd.
- 10.6.1 Company overview
- 10.6.2 Company snapshot
- 10.6.3 Operating business segments
- 10.6.4 Product portfolio
- 10.6.5 Business performance
- 10.6.6 Key strategic moves and developments
- 10.7 Inter IKEA Systems B.V.
- 10.7.1 Company overview
- 10.7.2 Company snapshot
- 10.7.3 Operating business segments
- 10.7.4 Product portfolio
- 10.7.5 Business performance
- 10.7.6 Key strategic moves and developments
- 10.8 Imaginate Technologies
- 10.8.1 Company overview
- 10.8.2 Company snapshot
- 10.8.3 Operating business segments
- 10.8.4 Product portfolio
- 10.8.5 Business performance
- 10.8.6 Key strategic moves and developments
- 10.9 INDE
- 10.9.1 Company overview
- 10.9.2 Company snapshot
- 10.9.3 Operating business segments
- 10.9.4 Product portfolio
- 10.9.5 Business performance
- 10.9.6 Key strategic moves and developments
- 10.10 Kudan
- 10.10.1 Company overview
- 10.10.2 Company snapshot
- 10.10.3 Operating business segments
- 10.10.4 Product portfolio
- 10.10.5 Business performance
- 10.10.6 Key strategic moves and developments
- 10.11 Marxent Labs
- 10.11.1 Company overview
- 10.11.2 Company snapshot
- 10.11.3 Operating business segments
- 10.11.4 Product portfolio
- 10.11.5 Business performance
- 10.11.6 Key strategic moves and developments
- 10.12 Microsoft Corporation
- 10.12.1 Company overview
- 10.12.2 Company snapshot
- 10.12.3 Operating business segments
- 10.12.4 Product portfolio
- 10.12.5 Business performance
- 10.12.6 Key strategic moves and developments
- 10.13 PTC
- 10.13.1 Company overview
- 10.13.2 Company snapshot
- 10.13.3 Operating business segments
- 10.13.4 Product portfolio
- 10.13.5 Business performance
- 10.13.6 Key strategic moves and developments
- 10.14 Sephora USA, Inc.
- 10.14.1 Company overview
- 10.14.2 Company snapshot
- 10.14.3 Operating business segments
- 10.14.4 Product portfolio
- 10.14.5 Business performance
- 10.14.6 Key strategic moves and developments
- 10.15 ViewAR GmbH
- 10.15.1 Company overview
- 10.15.2 Company snapshot
- 10.15.3 Operating business segments
- 10.15.4 Product portfolio
- 10.15.5 Business performance
- 10.15.6 Key strategic moves and developments
- 10.16 Wikitude
- 10.16.1 Company overview
- 10.16.2 Company snapshot
- 10.16.3 Operating business segments
- 10.16.4 Product portfolio
- 10.16.5 Business performance
- 10.16.6 Key strategic moves and developments
- 10.17 Zugara, Inc.
- 10.17.1 Company overview
- 10.17.2 Company snapshot
- 10.17.3 Operating business segments
- 10.17.4 Product portfolio
- 10.17.5 Business performance
- 10.17.6 Key strategic moves and developments