表紙
市場調査レポート

ビールの中国市場

Beer Markets in China

発行 Asia Market Information & Development 商品コード 55409
出版日 ページ情報 英文 239 Pages
即納可能
価格
本日の銀行送金レート: 1USD=102.18円で換算しております。
Back to Top
ビールの中国市場 Beer Markets in China
出版日: 2016年03月18日 ページ情報: 英文 239 Pages
概要

当レポートでは、中国のビール市場について、産業分析、需要、市場戦略や生産業者のディレクトリを掲載しています。

第1章 イントロダクション

第2章 ビジネス環境

  • 経済見通し
    • 主な経済指標
    • 工業生産
    • 人口および労働力
    • 外国投資
    • 外国貿易
  • 金融および税金の規制
    • 銀行制度・規制
    • 外国為替
    • 税金・関税

第3章 ビール産業分析

  • 産業構造
  • 市場規模と成長
  • 主要生産業者の施設のロケーション・生産量
  • 主要生産業者の市場シェア
  • 人件費
  • 潜在企業
  • 主要流通業者
  • 主要外国投資
  • 技術開発

第4章 ビールの生産・需要

  • 概要
  • ビールの生産と需要
  • ビールの輸出入
  • 価格動向

第5章 ビールの市場別消費量

  • 市場見通しの概要
  • 政府のパッケージに関する規制
  • 年齢層別の人口
  • 消費者の支出動向
  • 地域別ビール消費
  • 市場別のビール需要
    • 小売り
    • レストラン

第6章 マーケティング戦略

  • 中国における流通システム
    • 中国の流通システム
    • ビール流通チャネル
    • 交通・輸送インフラ
    • 通信
  • 中国市場への参入
    • ライセンス供与
    • フランチャイズ
    • E-コマース
    • 商社・代理店
    • 代表事務所・中国子会社
    • 完全外資企業

第7章 生産業者ディレクトリ

  • ビール生産業者のプロファイル
  • 流通業者
  • 主要スーパーマーケット
  • 貿易業者
  • 研究機関・団体

図表

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: 283

China's demand for Beer has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2005, 2010 and 2015) and long-term forecasts through 2020 and 2025 are presented. Major producers in China are profiled.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases. Interviews are conducted with Chinese industry experts, university professors, and producers in China. Economic models and quantitative methods are applied in this report to project market demand and industry trends. Metric system is used and values are presented in either Yuan (RMB, current price) and/or US dollars.

Our market research reports provide hard-to-find market data and analyses. Today, China has the largest market in the world. Tremendous fast-growing markets for imports and business opportunities for companies around the world. If you want to expand your business or sell your products in China, our research reports provide the insights and projections into Chinese markets necessary for you to do so.

TABLE OF CONTENTS

I. INTRODUCTION

  • Report Scope and Methodology
  • Executive Summary

II. BUSINESS ENVIRONMENT

  • Economic Outlook
  • Key Economic Indicators
  • Industrial Output
  • Population and Labor
  • Foreign Investment
  • Foreign Trade
  • Financial and Tax Regulations
  • Banking System and Regulations
  • Foreign Exchange
  • Taxes, Tariff and Custom Duties

III. BEER INDUSTRY ASSESSMENTS

  • Beer Industry Structure
  • Market Size and Growth
  • Major Producer Facility Locations and Output
  • Market Share of Key Producers
  • Labor Costs
  • Potential Entrants
  • Major Distributors
  • Major Foreign Investments
  • Technology Development

IV. BEER PRODUCTION AND DEMAND

  • Overview
  • Beer Production and Demand
  • Qingdao
  • Yanjing
  • Budweiser
  • Zhujiang
  • Suntory
  • Reeb
  • Tiger
  • Blue Ribbon
  • Rheinech
  • Hapi
  • Carlsberg
  • Snowbeer
  • Huiquan
  • Lanjian
  • Others
  • Beer Imports and Exports
  • Pricing Trends

V. BEER CONSUMPTION BY MARKET

  • Beer Markets Outlook Overview
  • Government Packaging Regulations
  • Population by Age Group
  • Consumer Spending Trends
  • Beer Consumption by Region
  • Beer Demand by Market
  • Retails
  • Retail Market Outlook
  • Beer Demand in Retail Markets
  • Restaurants
  • Retardant Market Outlook
  • Beer Demand in Restaurants

VI. MARKETING STRATEGIES

  • Distribution System in China
  • China's Distribution System
  • Beer Distribution Channels
  • Transportation and Freight Infrastructure
  • Communications
  • China's Market Entry
  • Licensing
  • Franchising
  • E-commerce
  • Trading Companies and Local Agents
  • Representative Offices and Chinese Subsidiaries
  • Wholly Foreign Owned Enterprises

VII. BEER PRODUCER DIRECTORY

  • Beer Producer Profiles
  • Distributors
  • Major Supermarkets
  • Trading Companies
  • Research Institutions and Associations

LIST OF TABLES

I. INTRODUCTION

  • Economic Outlook Summary
  • Beer Supply and Demand Summary

II. BUSINESS ENVIRONMENT

  • Key Economic Indicators
  • Industrial Output
  • Population and Labor Force Trends
  • Foreign Investment and Loans
  • Foreign Trade
  • Key Commodity Exports from China
  • China's Exports to its Leading Trade Partners
  • Key Commodity Imports into China
  • China's Imports from Its Leading Trade Partners

III. BEER INDUSTRY ASSESSMENTS

  • Major Producer Facility Locations and Output
  • Market Share of Key Producers
  • Major Foreign Investments

IV. BEER PRODUCTION AND DEMAND

  • Beer Production and Demand
  • Qingdao
  • Yanjing
  • Budweiser
  • Zhujiang
  • Suntory
  • Reeb
  • Tiger
  • Blue Ribbon
  • Rheinech
  • Hapi
  • Carlsberg
  • Snowbeer
  • Huiquan
  • Lanjian
  • Others
  • Beer Imports and Exports

V. BEER CONSUMPTION BY MARKET

  • Total Beer Consumption by Market
  • Population by Age Group
  • Consumer Spending Trends
  • Beer Consumption by Region
  • Beer Demand by Market
  • Retail Market Outlook
  • Beer Demand in Retail Markets
  • Retardant Market Outlook
  • Beer Demand in Restaurants

LIST OF CHARTS

  • Beer Production and Demand Summary
  • China's GDP and Industrial Output
  • Population Trends
  • Industrial Output by Ownership
  • Foreign Investments and Loans
  • China's Imports and Exports
  • Key Commodity Exports from China
  • Key Commodity Imports into China
  • Beer Output
  • Beer Production and Demand
  • Beer Exports and Imports
Back to Top