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表紙：フィットネス機器市場- 成長、将来展望、競合分析、2023年～2031年
市場調査レポート
商品コード
1422174

フィットネス機器市場- 成長、将来展望、競合分析、2023年～2031年

Fitness Equipment Market - Growth, Future Prospects and Competitive Analysis, 2023 - 2031
出版日: | 発行: Acute Market Reports | ページ情報: 英文 117 Pages | 納期: 即日から翌営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.70円
フィットネス機器市場- 成長、将来展望、競合分析、2023年～2031年
出版日: 2024年01月19日
発行: Acute Market Reports
ページ情報: 英文 117 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

フィットネス機器市場は、健康志向、ホームフィットネスブーム、技術革新に後押しされ、2024年から2032年の予測期間中にCAGR 5.5％で成長すると予測されています。しかし、特定のセグメントにとっては、手頃な価格が依然として課題となっています。セグメンテーションでは、有酸素運動器具の優位性と家庭消費者の影響力の高まりを強調しています。地域情勢別動向では地域差が強調され、競合情勢考察ではこのダイナミックな情勢を乗り切るための戦略的努力が強調されています。業界の発展に伴い、手頃な価格への懸念に対処し、革新を続けることが、フィットネス機器市場で持続的に成功するために不可欠となります。

高まる健康志向とフィットネス動向

フィットネス機器市場の主な促進要因は、健康とフィットネスへの関心の高まりです。より健康的なライフスタイルへの世界のシフトと定期的な運動の利点に対する意識の高まりが、フィットネス機器の需要拡大に寄与しています。その証拠に、フィットネス関連のソーシャルメディアコンテンツの急増、フィットネスインフルエンサーの人気、フィットネスアプリの普及などがあり、身体の健康を優先する文化的なシフトを反映しています。

パンデミックの中でのホームフィットネスブーム

COVID-19の大流行は、家庭用フィットネス機器の需要を大きく加速させました。ジムの閉鎖や閉鎖に伴い、個人は自宅でのトレーニングに目を向け、有酸素運動や筋力トレーニング機器の売上が急増しました。パンデミックの間、家庭用フィットネス機器の売上が明らかに急増し、オンライン検索が増加したことは、このインパクトのある原動力の証拠となっています。

テクノロジーの革新とコネクテッド・フィットネス

技術の進歩は、フィットネス機器市場を牽引する重要な役割を果たしています。タッチスクリーン、バーチャルリアリティ、フィットネストラッキング機能などのスマートテクノロジーの統合は、全体的なワークアウト体験を向上させる。その証拠に、インタラクティブ機能を備えた革新的なフィットネス機器の発売、フィットネスウェアラブルの普及、バーチャルフィットネスクラスの採用増加などがあり、業界の技術革新への取り組みを示しています。

抑制要因

フィットネス機器市場は、プラスの促進要因にもかかわらず、特定の種類の機器の高コストに関する顕著な抑制要因に直面しています。プレミアムなフィットネス機器、特に高度な技術や機能を組み込んだフィットネス機器は、人口のかなりの部分にとってコスト的に高価である可能性があります。その証拠に、消費者からのフィードバックでは、購入しやすい価格であることが懸念されており、一部の潜在的な購入者は、より低価格の代替フィットネス・ソリューションを選んだり、購入の決断を遅らせたりしています。

タイプ別市場分析：心血管トレーニング機器が市場を独占

市場をタイプ別に分類すると、心血管トレーニング機器、筋力トレーニング機器、その他があります。2023年には、心血管トレーニング機器が収益と2024年から2032年までの予測期間中の最高CAGRの両方で優位を占めました。これは、有酸素運動を中心としたワークアウトの持続的な人気と消費者の嗜好への市場の対応力を示しています。

エンドユーザー別市場セグメンテーション：家庭用消費者が市場を独占

エンドユーザー別セグメンテーションは、ホームコンシューマー、フィットネスセンター/ジム、その他で構成されます。2023年には、前述のホームフィットネスブームに牽引され、ホームコンシューマーが最も高い収益貢献者に浮上しました。予測期間中のCAGRが最も高いのも家庭用消費者セグメントであり、家庭用フィットネスソリューションへの持続的な関心を示しています。

北米が世界のリーダーであり続ける

フィットネス機器市場は、地域によって収益貢献とCAGRが異なるなど、多様な地域動向を示しています。北米は、ホームフィットネスのトレンドと確立されたフィットネス文化に後押しされ、2023年の売上高をリードしました。しかし、アジア太平洋地域が予測期間中に最も高いCAGRを示すと予想され、これは同地域のフィットネス意識の高まりと経済発展を裏付けています。

市場競争は予測期間中に激化へ

フィットネス機器市場の競合力学には、Peloton Interactive, Inc.、Icon Health &Fitness, Inc.、Technogym S.p.A.、Precor Incorporated、Life Fitness（KPS Capital）、Shandong EM Health Industry Group Co., Ltd.、Johnson Health Tech、Nautilus, Inc.、True、Torque Fitness、Core Health &Fitness、Impulse Health Technology Co., Ltd.などの主要企業が関与しています。これらの業界大手は、製品の多様化、パートナーシップ、世界マーケティングなどの戦略を展開し、市場での地位を維持しています。2023年には、これらのプレーヤーが総体として市場収益に大きく貢献し、2024年から2032年までの予測期間中も継続的な成長が見込まれています。

目次

第1章 序文

  • レポート内容
    • 報告書の目的
    • 対象者
    • 主な提供商品
  • 市場セグメンテーション
  • 調査手法
    • フェーズⅠ-二次調査
    • フェーズⅡ-一次調査
    • フェーズⅢ-有識者レビュー
    • 前提条件
    • 採用したアプローチ

第2章 エグゼクティブサマリー

第3章 フィットネス機器市場：競合分析

  • 主要ベンダーの市場での位置付け
  • ベンダーが採用する戦略
  • 主要な産業戦略
  • ティア分析：2023 vs 2032

第4章 フィットネス機器市場：マクロ分析と市場力学

  • イントロダクション
  • 世界のフィットネス機器市場金額 2022-2032
  • 市場力学
    • 市場促進要因
    • 市場抑制要因
    • 主な課題
    • 主な機会
  • 促進要因と抑制要因の影響分析
  • シーソー分析
  • ポーターのファイブフォースモデル
    • サプライヤーパワー
    • バイヤーパワー
    • 代替品の脅威
    • 新規参入業者の脅威
    • 競争企業間の敵対関係
  • PESTEL分析
    • 政治的情勢
    • 経済情勢
    • テクノロジーの情勢
    • 法的情勢
    • 社会的情勢

第5章 フィットネス機器市場：タイプ別 2022-2032

  • 市場概要
  • 成長・収益分析：2023 vs 2032
  • 数量と価格の分析2022-2032
  • 市場セグメンテーション
    • 心血管トレーニング機器
      • トレッドミル
      • 定常サイクル
      • エリプティカルトレーナーとその他
    • 筋力トレーニング器具
    • その他

第6章 フィットネス機器市場：流通チャネル別 2022-2032

  • 市場概要
  • 成長・収益分析：2023 vs 2032
  • 数量と価格の分析2022-2032
  • 市場セグメンテーション
    • オフライン
    • オンライン

第7章 フィットネス機器市場：エンドユーザー別 2022-2032

  • 市場概要
  • 成長・収益分析：2023 vs 2032
  • 数量と価格の分析2022-2032
  • 市場セグメンテーション
    • 家庭消費者
    • フィットネスセンター/ジム
    • その他

第8章 北米のフィットネス機器市場 2022-2032

  • 市場概要
  • フィットネス機器市場：タイプ別 2022-2032
  • フィットネス機器市場：流通チャネル別 2022-2032
  • フィットネス機器市場：エンドユーザー別 2022-2032
  • フィットネス機器市場：地域別 2022-2032
    • 北米
      • 米国
      • カナダ
      • その他北米地域

第9章 英国と欧州連合のフィットネス機器市場 2022-2032

  • 市場概要
  • フィットネス機器市場：タイプ別 2022-2032
  • フィットネス機器市場：流通チャネル別 2022-2032
  • フィットネス機器市場：エンドユーザー別 2022-2032
  • フィットネス機器市場：地域別 2022-2032
    • 英国と欧州連合
      • 英国
      • ドイツ
      • スペイン
      • イタリア
      • フランス
      • その他欧州地域

第10章 アジア太平洋のフィットネス機器市場 2022-2032

  • 市場概要
  • フィットネス機器市場：タイプ別 2022-2032
  • フィットネス機器市場：流通チャネル別 2022-2032
  • フィットネス機器市場：エンドユーザー別 2022-2032
  • フィットネス機器市場：地域別 2022-2032
    • アジア太平洋
      • 中国
      • 日本
      • インド
      • オーストラリア
      • 韓国
      • その他アジア太平洋地域

第11章 ラテンアメリカのフィットネス機器市場 2022-2032

  • 市場概要
  • フィットネス機器市場：タイプ別 2022-2032
  • フィットネス機器市場：流通チャネル別 2022-2032
  • フィットネス機器市場：エンドユーザー別 2022-2032
  • フィットネス機器市場：地域別 2022-2032
    • ラテンアメリカ
      • ブラジル
      • メキシコ
      • その他ラテンアメリカ地域

第12章 中東・アフリカのフィットネス機器市場 2022-2032

  • 市場概要
  • フィットネス機器市場：タイプ別 2022-2032
  • フィットネス機器市場：流通チャネル別 2022-2032
  • フィットネス機器市場：エンドユーザー別 2022-2032
  • フィットネス機器市場：地域別 2022-2032
    • 中東・アフリカ
      • GCC
      • アフリカ
      • その他中東・アフリカ地域

第13章 企業プロファイル

  • Peloton Interactive Inc.
  • Icon Health & Fitness Inc.
  • Technogym S.p.A.
  • Precor Incorporated
  • Life Fitness（KPS Capital）
  • Shandong EM Health Industry Group Co. Ltd.
  • Johnson Health Tech
  • Nautilus Inc.
  • True
  • Torque Fitness
  • Core Health & Fitness
  • Impulse Health Technology Co. Ltd.
  • その他の主要企業
図表

List of Tables

  • TABLE 1 Global Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 2 Global Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 3 Global Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 4 Global Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 5 North America Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 6 North America Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 7 North America Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 8 North America Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 9 U.S. Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 10 U.S. Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 11 U.S. Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 12 U.S. Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 13 Canada Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 14 Canada Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 15 Canada Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 16 Canada Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 17 Rest of North America Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 18 Rest of North America Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 19 Rest of North America Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 20 Rest of North America Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 21 UK and European Union Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 22 UK and European Union Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 23 UK and European Union Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 24 UK and European Union Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 25 UK Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 26 UK Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 27 UK Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 28 UK Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 29 Germany Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 30 Germany Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 31 Germany Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 32 Germany Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 33 Spain Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 34 Spain Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 35 Spain Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 36 Spain Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 37 Italy Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 38 Italy Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 39 Italy Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 40 Italy Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 41 France Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 42 France Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 43 France Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 44 France Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 45 Rest of Europe Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 46 Rest of Europe Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 47 Rest of Europe Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 48 Rest of Europe Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 49 Asia Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 50 Asia Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 51 Asia Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 52 Asia Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 53 China Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 54 China Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 55 China Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 56 China Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 57 Japan Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 58 Japan Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 59 Japan Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 60 Japan Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 61 India Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 62 India Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 63 India Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 64 India Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 65 Australia Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 66 Australia Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 67 Australia Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 68 Australia Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 69 South Korea Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 70 South Korea Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 71 South Korea Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 72 South Korea Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 73 Latin America Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 74 Latin America Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 75 Latin America Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 76 Latin America Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 77 Brazil Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 78 Brazil Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 79 Brazil Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 80 Brazil Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 81 Mexico Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 82 Mexico Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 83 Mexico Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 84 Mexico Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 85 Rest of Latin America Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 86 Rest of Latin America Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 87 Rest of Latin America Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 88 Rest of Latin America Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 89 Middle East and Africa Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 90 Middle East and Africa Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 91 Middle East and Africa Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 92 Middle East and Africa Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 93 GCC Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 94 GCC Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 95 GCC Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 96 GCC Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 97 Africa Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 98 Africa Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 99 Africa Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 100 Africa Fitness Equipment Market By End-User, 2022-2032, USD (Million)
  • TABLE 101 Rest of Middle East and Africa Fitness Equipment Market By Type, 2022-2032, USD (Million)
  • TABLE 102 Rest of Middle East and Africa Fitness Equipment Market By Cardiovascular Training Equipment, 2022-2032, USD (Million)

TABLE 103 Rest of Middle East and Africa Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)

  • TABLE 104 Rest of Middle East and Africa Fitness Equipment Market By End-User, 2022-2032, USD (Million)

List of Figures

  • FIG. 1 Global Fitness Equipment Market: Market Coverage
  • FIG. 2 Research Methodology and Data Sources
  • FIG. 3 Market Size Estimation - Top Down & Bottom-Up Approach
  • FIG. 4 Global Fitness Equipment Market: Quality Assurance
  • FIG. 5 Global Fitness Equipment Market, By Type, 2023
  • FIG. 6 Global Fitness Equipment Market, By Distribution Channel, 2023
  • FIG. 7 Global Fitness Equipment Market, By End-User, 2023
  • FIG. 8 Global Fitness Equipment Market, By Geography, 2023
  • FIG. 9 Market Geographical Opportunity Matrix - Global Fitness Equipment Market, 2023

FIG. 10Market Positioning of Key Fitness Equipment Market Players, 2023

FIG. 11Global Fitness Equipment Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2032

  • FIG. 12 Global Fitness Equipment Market, By Type, 2023 Vs 2032, %
  • FIG. 13 Global Fitness Equipment Market, By Distribution Channel, 2023 Vs 2032, %
  • FIG. 14 Global Fitness Equipment Market, By End-User, 2023 Vs 2032, %
  • FIG. 15 U.S. Fitness Equipment Market (US$ Million), 2022 - 2032
  • FIG. 16 Canada Fitness Equipment Market (US$ Million), 2022 - 2032
  • FIG. 17 Rest of North America Fitness Equipment Market (US$ Million), 2022 - 2032
  • FIG. 18 UK Fitness Equipment Market (US$ Million), 2022 - 2032
  • FIG. 19 Germany Fitness Equipment Market (US$ Million), 2022 - 2032
  • FIG. 20 Spain Fitness Equipment Market (US$ Million), 2022 - 2032
  • FIG. 21 Italy Fitness Equipment Market (US$ Million), 2022 - 2032
  • FIG. 22 France Fitness Equipment Market (US$ Million), 2022 - 2032
  • FIG. 23 Rest of Europe Fitness Equipment Market (US$ Million), 2022 - 2032
  • FIG. 24 China Fitness Equipment Market (US$ Million), 2022 - 2032
  • FIG. 25 Japan Fitness Equipment Market (US$ Million), 2022 - 2032
  • FIG. 26 India Fitness Equipment Market (US$ Million), 2022 - 2032
  • FIG. 27 Australia Fitness Equipment Market (US$ Million), 2022 - 2032
  • FIG. 28 South Korea Fitness Equipment Market (US$ Million), 2022 - 2032
  • FIG. 29 Rest of Asia Fitness Equipment Market (US$ Million), 2022 - 2032
  • FIG. 30 Brazil Fitness Equipment Market (US$ Million), 2022 - 2032
  • FIG. 31 Mexico Fitness Equipment Market (US$ Million), 2022 - 2032
  • FIG. 32 Rest of Latin America Fitness Equipment Market (US$ Million), 2022 - 2032
  • FIG. 33 GCC Fitness Equipment Market (US$ Million), 2022 - 2032
  • FIG. 34 Africa Fitness Equipment Market (US$ Million), 2022 - 2032
  • FIG. 35 Rest of Middle East and Africa Fitness Equipment Market (US$ Million), 2022 - 2032
目次
Product Code: 140082-01-24

The fitness equipment market is expected to grow at a CAGR of 5.5% during the forecast period of 2024 to 2032, propelled by health consciousness, the home fitness boom, and technological innovations. However, affordability remains a challenge for certain segments. The segmentation highlights the dominance of cardio equipment and the growing influence of home consumers. Geographic trends underscore regional variations, while competitive insights emphasize strategic efforts to navigate this dynamic landscape. As the industry evolves, addressing affordability concerns and continuing to innovate will be critical for sustained success in the fitness equipment market.

Growing Health Consciousness and Fitness Trends

The increasing emphasis on health and fitness acts as a primary driver for the fitness equipment market. A global shift towards a healthier lifestyle and rising awareness of the benefits of regular exercise contribute to the growing demand for fitness equipment. Evidence includes the surge in fitness-related social media content, the popularity of fitness influencers, and the widespread adoption of fitness apps, reflecting a broader cultural shift towards prioritizing physical well-being.

Home Fitness Boom Amidst the Pandemic

The COVID-19 pandemic significantly accelerated the demand for home fitness equipment. With lockdowns and gym closures, individuals turned to home workouts, driving a surge in sales of cardio and strength training equipment. The evident spike in sales and increased online searches for home fitness equipment during the pandemic serves as evidence of this impactful driver.

Innovations in Technology and Connected Fitness

Technological advancements play a crucial role in driving the fitness equipment market. The integration of smart technologies, including touchscreens, virtual reality, and fitness tracking features, enhances the overall workout experience. Evidence includes the launch of innovative fitness equipment with interactive features, the proliferation of fitness wearables, and the increasing adoption of virtual fitness classes, showcasing the industry's commitment to technological innovation.

Restraint

Despite the positive drivers, the fitness equipment market faces a notable restraint related to the high cost of certain types of equipment. Premium fitness equipment, especially those incorporating advanced technologies and features, may be cost-prohibitive for a significant portion of the population. Evidence includes consumer feedback highlighting affordability concerns, with some potential buyers opting for alternative, lower-cost fitness solutions or delaying their purchase decisions.

Market Analysis by Type: Cardiovascular Training Equipment Dominates the Market

The market segmentation by type includes Cardiovascular Training Equipment, Strength Training Equipment, and Others. In 2023, Cardiovascular Training Equipment dominated both in terms of revenue and highest CAGR during the forecast period from 2024 to 2032. This indicates the sustained popularity of cardio-focused workouts and the market's responsiveness to consumer preferences.

Market Segmentation by End-User: Home Consumers Dominate the Market

The end-user segmentation comprises Home Consumers, Fitness Centers/Gyms, and Others. In 2023, Home Consumers emerged as the highest revenue contributor, driven by the aforementioned home fitness boom. The highest CAGR during the forecast period is also expected from the Home Consumers segment, showcasing a sustained interest in home-based fitness solutions.

North America Remains the Global Leader

The fitness equipment market exhibits diverse geographic trends, with varying revenue contributions and CAGR across regions. North America led in revenue in 2023, fueled by the home fitness trend and established fitness culture. However, the Asia-Pacific region is expected to have the highest CAGR during the forecast period, underscoring the region's growing fitness awareness and economic development.

Market Competition to Intensify during the Forecast Period

Competitive dynamics in the fitness equipment market involve key players such as Peloton Interactive, Inc., Icon Health & Fitness, Inc., Technogym S.p.A., Precor Incorporated, Life Fitness (KPS Capital), Shandong EM Health Industry Group Co., Ltd., Johnson Health Tech, Nautilus, Inc., True, Torque Fitness, Core Health & Fitness, and Impulse Health Technology Co., Ltd. These industry leaders deploy strategies like product diversification, partnerships, and global marketing to maintain their market positions. In 2023, these players collectively contributed significantly to market revenues, with expectations of continued growth during the forecast period from 2024 to 2032.

Historical & Forecast Period

This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofFitness Equipment market are as follows:

  • Research and development budgets of manufacturers and government spending
  • Revenues of key companies in the market segment
  • Number of end users and consumption volume, price and value.

Geographical revenues generate by countries considered in the report:

Micro and macro environment factors that are currently influencing the Fitness Equipment market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Market Segmentation

Type

    • Cardiovascular Training Equipment
  • Treadmills
  • Stationary Cycles
  • Elliptical Trainers & Others
    • Strength Training Equipment
    • Others

Distribution Channel

    • Offline
    • Online

End-User

    • Home Consumers
    • Fitness Centers/Gyms
    • Others

Region Segment (2021-2031; US$ Million)

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • UK and European Union
    • UK
    • Germany
    • Spain
    • Italy
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East and Africa
    • GCC
    • Africa
    • Rest of Middle East and Africa

Key questions answered in this report:

  • What are the key micro and macro environmental factors that are impacting the growth of Fitness Equipment market?
  • What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
  • Estimated forecast and market projections up to 2031.
  • Which segment accounts for the fastest CAGR during the forecast period?
  • Which market segment holds a larger market share and why?
  • Are low and middle-income economies investing in the Fitness Equipment market?
  • Which is the largest regional market for Fitness Equipment market?
  • What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
  • Which are the key trends driving Fitness Equipment market growth?
  • Who are the key competitors and what are their key strategies to enhance their market presence in the Fitness Equipment market worldwide?

Table of Contents

1. Preface

  • 1.1. Report Description
    • 1.1.1. Purpose of the Report
    • 1.1.2. Target Audience
    • 1.1.3. Key Offerings
  • 1.2. Market Segmentation
  • 1.3. Research Methodology
    • 1.3.1. Phase I - Secondary Research
    • 1.3.2. Phase II - Primary Research
    • 1.3.3. Phase III - Expert Panel Review
    • 1.3.4. Assumptions
    • 1.3.5. Approach Adopted

2. Executive Summary

  • 2.1. Market Snapshot: Global Fitness Equipment Market
  • 2.2. Global Fitness Equipment Market, By Type, 2023 (US$ Million)
  • 2.3. Global Fitness Equipment Market, By Distribution Channel, 2023 (US$ Million)
  • 2.4. Global Fitness Equipment Market, By End-User, 2023 (US$ Million)
  • 2.5. Global Fitness Equipment Market, By Geography, 2023 (US$ Million)
  • 2.6. Attractive Investment Proposition by Geography, 2023

3. Fitness Equipment Market: Competitive Analysis

  • 3.1. Market Positioning of Key Fitness Equipment Market Vendors
  • 3.2. Strategies Adopted by Fitness Equipment Market Vendors
  • 3.3. Key Industry Strategies
  • 3.4. Tier Analysis 2023 Versus 2032

4. Fitness Equipment Market: Macro Analysis & Market Dynamics

  • 4.1. Introduction
  • 4.2. Global Fitness Equipment Market Value, 2022 - 2032, (US$ Million)
  • 4.3. Market Dynamics
    • 4.3.1. Market Drivers
    • 4.3.2. Market Restraints
    • 4.3.3. Key Challenges
    • 4.3.4. Key Opportunities
  • 4.4. Impact Analysis of Drivers and Restraints
  • 4.5. See-Saw Analysis
  • 4.6. Porter's Five Force Model
    • 4.6.1. Supplier Power
    • 4.6.2. Buyer Power
    • 4.6.3. Threat Of Substitutes
    • 4.6.4. Threat Of New Entrants
    • 4.6.5. Competitive Rivalry
  • 4.7. PESTEL Analysis
    • 4.7.1. Political Landscape
    • 4.7.2. Economic Landscape
    • 4.7.3. Technology Landscape
    • 4.7.4. Legal Landscape
    • 4.7.5. Social Landscape

5. Fitness Equipment Market: By Type, 2022-2032, USD (Million)

  • 5.1. Market Overview
  • 5.2. Growth & Revenue Analysis: 2023 Versus 2032
  • 5.3. Volume and Pricing Analysis, 2022-2032
  • 5.4. Market Segmentation
    • 5.4.1. Cardiovascular Training Equipment
      • 5.4.1.1. Treadmills
      • 5.4.1.2. Stationary Cycles
      • 5.4.1.3. Elliptical Trainers & Others
    • 5.4.2. Strength Training Equipment
    • 5.4.3. Others

6. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)

  • 6.1. Market Overview
  • 6.2. Growth & Revenue Analysis: 2023 Versus 2032
  • 6.3. Volume and Pricing Analysis, 2022-2032
  • 6.4. Market Segmentation
    • 6.4.1. Offline
    • 6.4.2. Online

7. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)

  • 7.1. Market Overview
  • 7.2. Growth & Revenue Analysis: 2023 Versus 2032
  • 7.3. Volume and Pricing Analysis, 2022-2032
  • 7.4. Market Segmentation
    • 7.4.1. Home Consumers
    • 7.4.2. Fitness Centers/Gyms
    • 7.4.3. Others

8. North America Fitness Equipment Market, 2022-2032, USD (Million)

  • 8.1. Market Overview
  • 8.2. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
  • 8.3. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
  • 8.4. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)
  • 8.5.Fitness Equipment Market: By Region, 2022-2032, USD (Million)
    • 8.5.1.North America
      • 8.5.1.1. U.S.
        • 8.5.1.1.1. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
        • 8.5.1.1.2. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
        • 8.5.1.1.3. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)
      • 8.5.1.2. Canada
        • 8.5.1.2.1. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
        • 8.5.1.2.2. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
        • 8.5.1.2.3. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)
      • 8.5.1.3. Rest of North America
        • 8.5.1.3.1. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
        • 8.5.1.3.2. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
        • 8.5.1.3.3. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)

9. UK and European Union Fitness Equipment Market, 2022-2032, USD (Million)

  • 9.1. Market Overview
  • 9.2. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
  • 9.3. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
  • 9.4. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)
  • 9.5.Fitness Equipment Market: By Region, 2022-2032, USD (Million)
    • 9.5.1.UK and European Union
      • 9.5.1.1. UK
        • 9.5.1.1.1. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
        • 9.5.1.1.2. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
        • 9.5.1.1.3. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)
      • 9.5.1.2. Germany
        • 9.5.1.2.1. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
        • 9.5.1.2.2. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
        • 9.5.1.2.3. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)
      • 9.5.1.3. Spain
        • 9.5.1.3.1. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
        • 9.5.1.3.2. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
        • 9.5.1.3.3. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)
      • 9.5.1.4. Italy
        • 9.5.1.4.1. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
        • 9.5.1.4.2. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
        • 9.5.1.4.3. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)
      • 9.5.1.5. France
        • 9.5.1.5.1. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
        • 9.5.1.5.2. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
        • 9.5.1.5.3. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)
      • 9.5.1.6. Rest of Europe
        • 9.5.1.6.1. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
        • 9.5.1.6.2. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
        • 9.5.1.6.3. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)

10. Asia Pacific Fitness Equipment Market, 2022-2032, USD (Million)

  • 10.1. Market Overview
  • 10.2. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
  • 10.3. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
  • 10.4. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)
  • 10.5.Fitness Equipment Market: By Region, 2022-2032, USD (Million)
    • 10.5.1.Asia Pacific
      • 10.5.1.1. China
        • 10.5.1.1.1. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
        • 10.5.1.1.2. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
        • 10.5.1.1.3. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)
      • 10.5.1.2. Japan
        • 10.5.1.2.1. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
        • 10.5.1.2.2. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
        • 10.5.1.2.3. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)
      • 10.5.1.3. India
        • 10.5.1.3.1. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
        • 10.5.1.3.2. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
        • 10.5.1.3.3. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)
      • 10.5.1.4. Australia
        • 10.5.1.4.1. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
        • 10.5.1.4.2. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
        • 10.5.1.4.3. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)
      • 10.5.1.5. South Korea
        • 10.5.1.5.1. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
        • 10.5.1.5.2. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
        • 10.5.1.5.3. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)
      • 10.5.1.6. Rest of Asia Pacific
        • 10.5.1.6.1. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
        • 10.5.1.6.2. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
        • 10.5.1.6.3. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)

11. Latin America Fitness Equipment Market, 2022-2032, USD (Million)

  • 11.1. Market Overview
  • 11.2. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
  • 11.3. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
  • 11.4. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)
  • 11.5.Fitness Equipment Market: By Region, 2022-2032, USD (Million)
    • 11.5.1.Latin America
      • 11.5.1.1. Brazil
        • 11.5.1.1.1. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
        • 11.5.1.1.2. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
        • 11.5.1.1.3. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)
      • 11.5.1.2. Mexico
        • 11.5.1.2.1. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
        • 11.5.1.2.2. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
        • 11.5.1.2.3. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)
      • 11.5.1.3. Rest of Latin America
        • 11.5.1.3.1. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
        • 11.5.1.3.2. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
        • 11.5.1.3.3. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)

12. Middle East and Africa Fitness Equipment Market, 2022-2032, USD (Million)

  • 12.1. Market Overview
  • 12.2. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
  • 12.3. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
  • 12.4. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)
  • 12.5.Fitness Equipment Market: By Region, 2022-2032, USD (Million)
    • 12.5.1.Middle East and Africa
      • 12.5.1.1. GCC
        • 12.5.1.1.1. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
        • 12.5.1.1.2. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
        • 12.5.1.1.3. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)
      • 12.5.1.2. Africa
        • 12.5.1.2.1. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
        • 12.5.1.2.2. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
        • 12.5.1.2.3. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)
      • 12.5.1.3. Rest of Middle East and Africa
        • 12.5.1.3.1. Fitness Equipment Market: By Type, 2022-2032, USD (Million)
        • 12.5.1.3.2. Fitness Equipment Market: By Distribution Channel, 2022-2032, USD (Million)
        • 12.5.1.3.3. Fitness Equipment Market: By End-User, 2022-2032, USD (Million)

13. Company Profile

  • 13.1. Peloton Interactive, Inc.
    • 13.1.1. Company Overview
    • 13.1.2. Financial Performance
    • 13.1.3. Product Portfolio
    • 13.1.4. Strategic Initiatives
  • 13.2. Icon Health & Fitness, Inc.
    • 13.2.1. Company Overview
    • 13.2.2. Financial Performance
    • 13.2.3. Product Portfolio
    • 13.2.4. Strategic Initiatives
  • 13.3. Technogym S.p.A.
    • 13.3.1. Company Overview
    • 13.3.2. Financial Performance
    • 13.3.3. Product Portfolio
    • 13.3.4. Strategic Initiatives
  • 13.4. Precor Incorporated
    • 13.4.1. Company Overview
    • 13.4.2. Financial Performance
    • 13.4.3. Product Portfolio
    • 13.4.4. Strategic Initiatives
  • 13.5. Life Fitness (KPS Capital)
    • 13.5.1. Company Overview
    • 13.5.2. Financial Performance
    • 13.5.3. Product Portfolio
    • 13.5.4. Strategic Initiatives
  • 13.6. Shandong EM Health Industry Group Co., Ltd.
    • 13.6.1. Company Overview
    • 13.6.2. Financial Performance
    • 13.6.3. Product Portfolio
    • 13.6.4. Strategic Initiatives
  • 13.7. Johnson Health Tech
    • 13.7.1. Company Overview
    • 13.7.2. Financial Performance
    • 13.7.3. Product Portfolio
    • 13.7.4. Strategic Initiatives
  • 13.8. Nautilus, Inc.
    • 13.8.1. Company Overview
    • 13.8.2. Financial Performance
    • 13.8.3. Product Portfolio
    • 13.8.4. Strategic Initiatives
  • 13.9. True
    • 13.9.1. Company Overview
    • 13.9.2. Financial Performance
    • 13.9.3. Product Portfolio
    • 13.9.4. Strategic Initiatives
  • 13.10. Torque Fitness
    • 13.10.1. Company Overview
    • 13.10.2. Financial Performance
    • 13.10.3. Product Portfolio
    • 13.10.4. Strategic Initiatives
  • 13.11. Core Health & Fitness
    • 13.11.1. Company Overview
    • 13.11.2. Financial Performance
    • 13.11.3. Product Portfolio
    • 13.11.4. Strategic Initiatives
  • 13.12. Impulse Health Technology Co., Ltd.
    • 13.12.1. Company Overview
    • 13.12.2. Financial Performance
    • 13.12.3. Product Portfolio
    • 13.12.4. Strategic Initiatives
  • 13.13. Other Notable Players
    • 13.13.1. Company Overview
    • 13.13.2. Financial Performance
    • 13.13.3. Product Portfolio
    • 13.13.4. Strategic Initiatives