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市場調査レポート
商品コード
1402937
ブライダルガウンの世界市場:成長、将来展望、競合分析、2024~2032年Bridal Gowns Market - Growth, Future Prospects and Competitive Analysis, 2024 - 2032 |
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ブライダルガウンの世界市場:成長、将来展望、競合分析、2024~2032年 |
出版日: 2023年12月29日
発行: Acute Market Reports
ページ情報: 英文 114 Pages
納期: 即日から翌営業日
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ブライダルガウン市場は、進化するファッション動向や個人の嗜好を反映し、ウェディング業界に不可欠な市場として位置づけられています。ブライダルガウン市場は、2024~2032年の予測期間中にCAGR 7.5%で成長すると予測され、ダイナミックなファッション動向、パーソナライゼーションの嗜好、セレブリティの結婚式のような外部要因の影響を受け、ウェディング業界の活気に満ちた進化するセグメントであり続けています。経済の不確実性が課題となる一方で、市場はスタイル、カスタマイズ、マーケティング戦略の革新を通じて適応しています。ブライダルドレスのスタイルは地域やカテゴリーによって異なり、多様な消費者の嗜好に対する市場の適応性を示しています。主要プレーヤーが業界情勢を形成し続ける中、市場情勢は世界中の花嫁の結婚式の夢を実現する上で中心的な役割を果たし続けると思われます。
ファッション動向とスタイル嗜好の変化
ブライダルドレス市場は、変化するファッション動向と進化するスタイル嗜好の影響をダイナミックに受けています。今日の花嫁は、自分の個性を反映したユニークなスタイルを求めており、この傾向は、多様なスタイルのガウンに対する需要の急増に顕著に表れています。ボールガウン、マーメイドスタイルドレス、トランペットドレス、Aラインドレス、シースウェディングドレス、ティーレングスウェディングドレス、その他フィット・フレアウェディングドレスやコラムウェディングドレスなどが人気を博しています。その証拠に、ヴェラ・ウォン、プロノヴィアス、アムセールなどの一流ブライダル・デザイナーが、さまざまな嗜好に応える多様なスタイルのコレクションを発表しています。
カスタマイズとパーソナライズされたウエディング体験の台頭
カスタマイズされたブライダルガウンの需要は、パーソナライズされたウエディングを体験したいという願望に後押しされ、大きく伸びています。花嫁は、自分の装いにユニークで個性的なタッチを確実にするために、カスタマイズされたドレスを選ぶことが増えています。この動向は、カスタマイズ・オプションを提供するブライダル・ブティックやオンライン・プラットフォームの台頭からも明らかです。BHLDNやDavid's Bridalのようなブランドのサクセスストーリーは、その豊富なカスタマイズサービスと、それぞれの花嫁の好みに合わせたオーダーメイドドレスを作る能力で知られています。
有名人の結婚式とソーシャルメディアの影響力
セレブリティの結婚式やソーシャルメディアの影響力は、ブライダルドレスの動向を形成する上で極めて重要な役割を果たしています。花嫁はしばしばセレブリティのウェディングからインスピレーションを受け、似たようなガウンスタイルを採用するようになります。ソーシャルメディアのプラットフォーム、特にインスタグラムやピンタレストは、花嫁にとってバーチャルなムードボードとして機能し、花嫁の選択に影響を与えています。その証拠に、メーガン・マークル、プリヤンカー・チョープラー、ヘイリー・ビーバーといったセレブリティが着用したガウンがたちまち人気を博し、ブライダルファッション界に波及効果をもたらしました。
抑制要因
ブライダルガウン市場は好調であるにもかかわらず、景気後退が個人消費に与える影響が大きな抑制要因となっています。2023年には、経済の不確実性と財政的制約がウェディング業界に影響を与え、ブライダルガウンに割り当てられる予算に影響を与えました。この抑制の証拠は、業界調査やブライダル小売業者の財務報告で報告されている、ウェディングドレスへの平均支出の減少に見られます。
スタイル別市場セグメンテーション:Aラインドレスが市場を独占
市場は、ボールガウン、マーメイドスタイルドレス、トランペットドレス、Aラインドレス、シースウェディングドレス、ティーレングスウェディングドレス、フィット&フレアウェディングドレスやコラムウェディングドレスのようなその他のドレススタイルに基づいてセグメント化されます。2023年には、時代を超越した魅力と汎用性により、Aラインドレスの収益が最も高いことが観察されました。しかし、2024年から2032年までの予測期間においては、現代の花嫁の間でこのシルエットの人気が高まっていることを反映して、マーメイドスタイルのドレス分野が最も高いCAGRを示すと予想されます。
カテゴリー別市場セグメンテーション:既製ドレスが市場を独占
市場をカテゴリー別に分類すると、レディメイドとカスタマイズがあります。2023年には、花嫁の即時的かつ予算重視のニーズに応えるReadymade Gownsが最も高い収益を上げました。しかし、2024~2032年の予測期間中、カスタマイズされたカテゴリーは、パーソナライズされたユニークなブライダル衣装への嗜好の高まりを示し、最も高いCAGRを示すと予想されます。
北米が世界のリーダーであり続ける
地域別では、ブライダルガウン市場は多様な動向を示しています。2023年には、北米が売上高とCAGRの両方で首位に立ち、婚礼産業の繁栄と流行に敏感な花嫁が牽引しました。しかし、アジア太平洋地域は、デスティネーションウェディングのトレンドの高まりと欧米のウェディングファッションの影響力の高まりに後押しされ、予測期間中のCAGRが最も高くなると予想されます。
市場競争は予測期間中に激化へ
ブライダルガウン市場の主要企業には、Vera Wang、Pronovias、Amsale、BHLDN、David's Bridal、JLM Couture Inc.、Elie Saab、Justin Alexander Inc.、V.E.W. Ltd.、Louis Vuitton、Kleinfeld Bridal Corp.、Harrods Limited、Moonlight Bridal Design Inc.、Maggie Sottero Designs L.L.C.などがあります。これらの企業は、競争力を維持するために、デザイナーとのコラボレーション、デジタルマーケティング施策、製品ラインの拡大など、多様な戦略を展開しています。2023年には、これらの企業の収益は市場の主導権を反映しており、予測期間中も持続的な成長が期待されます。
本レポートでお答えする主な質問
ブライダルガウン市場の成長に影響を与えている主要なミクロおよびマクロ環境要因は何か?
現在および予測期間中の製品セグメントと地域に関する主な投資ポケットは?
2032年までの推定推計・市場予測
予測期間中に最も速いCAGRを占めるセグメントは?
市場シェアの大きいセグメントとその理由は?
中低所得国はブライダルガウン市場に投資しているか?
ブライダルガウン市場で最大の地域市場はどこか?
アジア太平洋、ラテンアメリカ、中東・アフリカなどの新興市場における市場動向と力学は?
ブライダルガウン市場の成長を促進する主要動向は?
世界のブライダルガウン市場で存在感を高めるための主要な競合企業とその主要戦略とは?
TABLE 9 Global Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 11 Global Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 12 North America Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 20 North America Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 22 North America Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 23 U.S. Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 31 U.S. Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 33 U.S. Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 34 Canada Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 42 Canada Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 44 Canada Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 45 Rest of North America Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 53 Rest of North America Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 55 Rest of North America Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 56 UK and European Union Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 64 UK and European Union Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 66 UK and European Union Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 67 UK Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 75 UK Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 77 UK Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 78 Germany Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 86 Germany Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 88 Germany Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 89 Spain Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 97 Spain Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 99 Spain Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 100 Italy Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 108 Italy Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 110 Italy Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 111 France Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 119 France Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 121 France Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 122 Rest of Europe Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 130 Rest of Europe Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 132 Rest of Europe Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 133 Asia Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 141 Asia Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 143 Asia Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 144 China Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 152 China Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 154 China Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 155 Japan Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 163 Japan Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 165 Japan Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 166 India Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 174 India Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 176 India Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 177 Australia Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 185 Australia Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 187 Australia Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 188 South Korea Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 196 South Korea Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 198 South Korea Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 199 Latin America Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 207 Latin America Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 209 Latin America Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 210 Brazil Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 218 Brazil Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 220 Brazil Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 221 Mexico Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 229 Mexico Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 231 Mexico Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 232 Rest of Latin America Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 240 Rest of Latin America Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 242 Rest of Latin America Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 243 Middle East and Africa Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 251 Middle East and Africa Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 253 Middle East and Africa Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 254 GCC Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 262 GCC Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 264 GCC Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 265 Africa Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 273 Africa Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 275 Africa Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 276 Rest of Middle East and Africa Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 284 Rest of Middle East and Africa Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 286 Rest of Middle East and Africa Bridal Gowns Market By Offline, 2022-2032, USD (Million)
FIG. 15Market Positioning of Key Bridal Gowns Market Players, 2023
FIG. 16Global Bridal Gowns Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2031
The bridal gowns market stands as an integral part of the wedding industry, reflecting evolving fashion trends and individual preferences. The bridal gowns market is expected to grow at a CAGR of 7.5% during the forecast period of 2024 to 2032, influenced by dynamic fashion trends, personalization preferences, and external factors like celebrity weddings, remains a vibrant and evolving segment of the wedding industry. While economic uncertainties pose challenges, the market adapts through innovations in style, customization, and marketing strategies. Bridal gown styles vary across regions and categories, showcasing the adaptability of the market to diverse consumer preferences. As key players continue to shape the industry landscape, the bridal gowns market is poised to continue playing a central role in making wedding dreams a reality for brides worldwide.
Changing Fashion Trends and Style Preferences
The Bridal gown market is dynamically influenced by changing fashion trends and evolving style preferences. Brides today seek unique styles that reflect their personalities, and this driver is evident in the surge of demand for diverse gown styles. The Ball Gown, Mermaid Style Dresses, Trumpet Dresses, A-Line Dresses, Sheath Wedding Dresses, Tea-Length Wedding Dresses, and others like Fit and Flare Wedding Dress and Column Wedding Dress have gained popularity. Evidence of this driver is seen in the extensive collections launched by leading bridal designers, including Vera Wang, Pronovias, and Amsale, showcasing a diverse range of styles to cater to varied tastes.
Customization and Rise of Personalized Wedding Experiences
The demand for customized bridal gowns has experienced significant growth, driven by the desire for personalized wedding experiences. Brides increasingly opt for customized dresses to ensure a unique and individualized touch to their attire. This trend is evident in the rise of boutique bridal shops and online platforms offering customization options. Evidence of this driver is observed in the success stories of brands like BHLDN and David's Bridal, known for their extensive customization offerings and the ability to create bespoke gowns tailored to each bride's preferences.
Influence of Celebrity Weddings and Social Media
Celebrity weddings and the pervasive influence of social media play a pivotal role in shaping bridal gown trends. Brides often draw inspiration from celebrity weddings, leading to the adoption of similar gown styles. Social media platforms, especially Instagram and Pinterest, serve as virtual mood boards for brides, influencing their choices. Evidence of this driver is seen in the immediate popularity of gowns worn by celebrities like Meghan Markle, Priyanka Chopra, and Hailey Bieber, causing a ripple effect in the bridal fashion landscape.
Restraint
Despite the positive momentum, a significant restraint in the bridal gowns market is the impact of economic downturns on consumer spending. In 2023, economic uncertainties and financial constraints affected the wedding industry, impacting the budget allocated for bridal gowns. Evidence of this restraint is seen in the decreased average spending on wedding dresses, as reported by industry surveys and the financial reports of bridal retailers.
Market Segmentation by Style: A-Line Dresses Dominate the Market
The market is segmented based on gown styles, including Ball Gown, Mermaid Style Dresses, Trumpet Dresses, A-Line Dresses, Sheath Wedding Dresses, Tea-Length Wedding Dresses, and others like Fit and Flare Wedding Dress and Column Wedding Dress. In 2023, the highest revenue was observed in A-Line Dresses, driven by their timeless appeal and versatility. However, during the forecast period of 2024 to 2032, the mermaid-style dresses segment is expected to exhibit the highest CAGR, reflecting the growing popularity of this silhouette among modern brides.
Market Segmentation by Category: Readymade Gowns Dominate the Market
Segmenting the market by category includes Readymade and Customized bridal gowns. In 2023, the highest revenue was generated by Readymade gowns, catering to the immediate and budget-conscious needs of brides. However, during the forecast period of 2024 to 2032, the Customized category is expected to exhibit the highest CAGR, showcasing the increasing preference for personalized and unique bridal attire.
North America Remains the Global Leader
Geographically, the bridal gowns market exhibits diverse trends. In 2023, North America led in both revenue and CAGR, driven by the thriving wedding industry and fashion-conscious brides. However, Asia-Pacific is expected to experience the highest CAGR during the forecast period, fueled by the rising trend of destination weddings and the growing influence of Western wedding fashion in the region.
Market Competition to Intensify during the Forecast Period
Top players in the bridal gowns market include Vera Wang, Pronovias, Amsale, BHLDN, David's Bridal, JLM Couture Inc., Elie Saab, Justin Alexander Inc., V.E.W. Ltd., Louis Vuitton, Kleinfeld Bridal Corp., Harrods Limited, Moonlight Bridal Design Inc., and Maggie Sottero Designs L.L.C. These companies deploy diverse strategies, including collaborations with designers, digital marketing initiatives, and expanding their product lines to maintain their competitive edge. In 2023, their revenues reflected market leadership, with expectations of sustained growth during the forecast period.
Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofBridal Gowns market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users and consumption volume, price and value.
Geographical revenues generate by countries considered in the report:
Micro and macro environment factors that are currently influencing the Bridal Gowns market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
Market Segmentation
Style
Category
Material
Length
Sleeve Type
Price
End-User
Distribution Channel
Region Segment (2022-2032; US$ Million)
North America
U.S.
Canada
Rest of North America
UK and European Union
UK
Germany
Spain
Italy
France
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Key questions answered in this report
What are the key micro and macro environmental factors that are impacting the growth of Bridal Gowns market?
What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2032.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the Bridal Gowns market?
Which is the largest regional market for Bridal Gowns market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving Bridal Gowns market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the Bridal Gowns market worldwide?