表紙:オンラインホームデコ市場- 成長、将来展望、競合分析、2023年~2031年
市場調査レポート
商品コード
1271353

オンラインホームデコ市場- 成長、将来展望、競合分析、2023年~2031年

Online Home Decor Market - Growth, Future Prospects and Competitive Analysis, 2023 - 2031

出版日: | 発行: Acute Market Reports | ページ情報: 英文 118 Pages | 納期: 即日から翌営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.36円
オンラインホームデコ市場- 成長、将来展望、競合分析、2023年~2031年
出版日: 2023年04月20日
発行: Acute Market Reports
ページ情報: 英文 118 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

オンラインホームデコ市場は、過去数年間に大きな成長を遂げており、今後もかなりの速度で成長すると予想されます。世界のオンラインホームデコ市場の収益は、2023年から2031年の予測期間中に17%のCAGRで成長すると予測されています。オンラインホームデコ市場の成長は、オンラインショッピングの普及、可処分所得の増加、住宅リフォームやインテリアデザインの動向の高まりなど、さまざまな要因によるものと思われます。さらに、オンラインショッピングの利便性と手軽さに加え、幅広い品揃えと魅力的な取引や割引があることも、市場の成長に寄与しています。可処分所得の増加、消費者のライフスタイルの変化、住宅リフォームやインテリアデザインの動向などの要因が市場を牽引しています。さらに、オンラインショッピングの利便性と手軽さ、幅広い品揃えと魅力的な取引や割引も、市場の成長に寄与しています。同市場は、同分野のプレーヤーに大きな成長機会を提供しており、家具分野が最大の市場シェアを占めると予想されます。

消費者のライフスタイルの変化

オンラインホームデコ市場の主要促進要因のひとつに、消費者のライフスタイルの変化があります。近年、消費者の嗜好は、よりモダンで機能的なホームデコアイテムへと大きく変化しています。消費者は、自宅の美観を高めるだけでなく、実用的なメリットをもたらす製品を求めるようになってきています。例えば、コンバーチブルソファや多機能ベッドなど、多目的に使用できる家具への需要が高まっています。同様に、エネルギー効率の高い照明やホームオートメーションシステムに対する需要も近年増加しています。全米キッチン・バス協会の報告によると、米国では80%以上の住宅所有者がオープンコンセプトのキッチンや大きめのアイランドを選ぶようになっており、より機能的で実用的な住宅設計への動向を反映しています。

可処分所得の増加

オンラインホームデコ市場のもう一つの促進要因は、消費者の可処分所得が増加していることです。所得の増加に伴い、消費者はより高品質で高価なインテリア製品を購入できるようになりました。さらに、消費者は家の改築やインテリアデザインにお金をかけることも厭わないようになりました。米国経済分析局の報告によると、米国の可処分個人所得は2020年に比べて2021年には5.9%増加しており、消費者の可処分所得が増加している傾向がうかがえます。

オンラインショッピングの動向の拡大

オンラインショッピングの動向の高まりも、オンラインホームデコ市場の主要な促進要因の一つです。消費者は、オンラインショッピングの利便性と容易さにより、ホームデコレーションのニーズをオンラインプラットフォームに求めるようになってきています。さらに、オンライン・プラットフォームは、幅広い商品と魅力的な取引や割引を提供するため、消費者にとってより魅力的な存在となっています。全米小売業協会の報告によると、米国におけるオンライン売上は、2020年と比較して2021年には20.6%増加し、消費者が買い物のニーズをオンラインプラットフォームに求める傾向が強まっていることを示しています。

タンジビリティの欠如と製品を体験できないことが市場成長の制約になる

オンラインホームデコ市場の大きな抑制要因の1つは、購入前に商品を体験できない、タンジビリティの欠如です。これは、製品を実際に見て触ってから購入を決めたいと考える消費者にとって、大きな障壁となり得ます。ホームインテリアのオンラインショッピングでは、品質、色、デザインなどの点で消費者の期待に応えられないことがあり、失望を招くことも少なくありません。PWCが実施した調査によると、65%の消費者が家具やインテリアの購入はオンラインよりも店舗で行うことを好むと回答しています。これは、購入を決める前に製品を体験できることの重要性を浮き彫りにしています。さらに、消費者が商品のサイズや大きさを正確に判断することが難しいのも、体感ができないからです。

製品市場を独占する家具セグメント

このセグメントは、さらに家具、ホームテキスタイル、フロアカバリング、照明、ウォールデコレーションに分けることができます。2022年は家具セグメントが最も高い収益シェアで市場を独占しています。住宅のリフォームやインテリアデザインの動向の高まりにより、家具の需要が高まっています。また、環境に優しく持続可能な家具製品へのシフトも、このセグメントの成長を後押ししています。消費者は、購入品が環境に与える影響を意識するようになり、環境に優しく持続可能な製品に対して割増料金を支払うことを望むようになってきています。全体として、家具製品の需要の増加や、環境に優しく持続可能な製品の動向の高まりから、家具分野はオンラインホームデコ業界の主要市場として存続すると予想されます。ホームテキスタイル分野も、高級寝具やバスリネンの需要増に牽引され、大きな成長が期待されています。床材分野は、カーペットやラグの需要の高まりにより、安定した成長が見込まれます。家具分野は、2023年から2031年にかけてCAGR14.5%の成長が見込まれています。ホームテキスタイル分野は、同期間にCAGR 15.5%で成長すると予想されています。

eコマースが最も急成長する市場へ

オンラインホームデコ市場では、予測期間中、eコマース分野が大きな成長を遂げると予想されています。eコマース分野は、消費者の間でeコマースプラットフォームの導入が進んでいることを背景に、2023年から2031年の予測期間中に13.5%を超えるCAGRで成長すると予想されます。企業のウェブサイトは、オンラインホームデコ市場にとって重要な流通チャネルです。企業は通常、自社製品を紹介するウェブサイトを持ち、消費者がそのサイトから直接購入できるようにしています。このような流通経路は、企業にとって、商品の紹介から決済まで、顧客の体験を完全にコントロールする機会を提供します。また、顧客と直接的な関係を築くことができるため、顧客の嗜好や購買行動に関する貴重なデータや洞察を収集することができます。一方、eコマースプラットフォームは、複数の販売者が消費者に商品を提供することを可能にする第三者プラットフォームです。eコマース・プラットフォームは、消費者が自宅から買い物ができる利便性とともに、幅広い種類のインテリア製品を選択することができます。家庭用装飾品の人気eコマースプラットフォームには、Amazon、Wayfair、Overstockなどがあります。

APACが世界のリーダーとして留まる

北米は、可処分所得が高く、住宅リフォームやインテリアデザインの動向が活発であることから、最大の市場シェアを占めると予想されます。北米は2023年から2031年にかけてCAGR14.5%で成長すると予想されています。北米と欧州は、可処分所得が高く生活水準が高いことから、従来からホームデコレーション製品の主要市場となっています。しかし、アジア太平洋地域やその他の新興地域では、住宅の改築やインテリアデザインの傾向が強まっていることから、市場は大きな成長を遂げています。また、eコマースプラットフォームの導入が進み、住宅リフォームやインテリアデザインのトレンドが高まっていることから、欧州もオンラインホームデコ市場で大きな成長を遂げると予想されます。アジア太平洋地域は、2023年から2031年の予測期間中にCAGR 16.7%で成長すると予想されています。アジア太平洋地域は、都市化の進展と可処分所得の増加により、オンラインホームデコ市場において最も高い成長が見込まれています。また、住宅リフォームやインテリアデザインの動向の高まりも、同地域におけるホームデコ製品の需要を促進しています。

予測期間中に激化する市場競争

オンラインホームデコ市場は競争が激しく、複数のプレーヤーが市場に進出しています。同市場は、プレーヤー間の激しい競争が特徴で、各プレーヤーは他プレーヤーに対する競争優位性を獲得しようと努力しています。オンラインホームデコ市場の主要プレーヤーには、IKEA、Home Depot、Wayfair, Inc.、Lowe's Companies, Inc.、Bed Bath &Beyond Inc.、Amazon.com、Alibaba Group Holding Limitedなどの企業が含まれます。競争優位に立つために、オンラインホームデコ市場のプレーヤーは、製品イノベーション、顧客サービス、マーケティングに注力しています。消費者は常に新しく革新的なホームデコレーション製品を求めているため、製品イノベーションはプレーヤーにとって重要な注力分野となっています。消費者のニーズや嗜好の変化に対応した革新的な新製品を開発するため、研究開発に多額の投資を行っています。顧客サービスもまた、オンラインホームデコ市場のプレーヤーにとって重要な重点分野となっています。eコマース・プラットフォームの導入が進む中、プレーヤーは顧客にシームレスで手間のかからないオンラインショッピング体験を提供することに努めています。これには、迅速かつ効率的な配送サービスの提供、簡単な返品・返金、顧客の好みに基づいたパーソナライズされた推奨品の提供などが含まれます。全体として、オンラインホームデコ市場はプレイヤー間の競争が激しく、各プレイヤーは他者に対する競争優位性を獲得しようと努力しています。この市場で成功するために、プレーヤーは製品の革新、顧客サービス、マーケティングに注力し、顧客の獲得と維持に努めています。

目次

第1章 序文

  • レポート内容
    • 報告書の目的
    • 対象読者
    • 主な提供商品
  • 市場セグメンテーション
  • 調査手法
    • フェーズⅠ-二次調査
    • フェーズⅡ-一次調査
    • フェーズⅢ-有識者別レビュー
    • 前提条件
    • 採用したアプローチ

第2章 エグゼクティブサマリー

  • 市場スナップショット:世界のオンラインホームデコ市場
  • 世界のオンラインホームデコ市場:製品別 2022
  • 世界のオンラインホームデコ市場:価格カテゴリー別 2022
  • 世界のオンラインホームデコ市場:流通チャネル別 2022
  • 世界のオンラインホームデコ市場:地域別 2022
  • 魅力的な投資提案:地域別 2022

第3章 オンラインホームデコ市場:競合分析

  • 主要ベンダーの市場での位置付け
  • ベンダーが採用する戦略
  • 主要な産業戦略
  • ティア分析:2022 vs 2031

第4章 オンラインホームデコ市場:マクロ分析と市場力学

  • イントロダクション
  • 世界のオンラインホームデコ市場金額 2021-2031
  • 市場力学
    • 市場促進要因
    • 市場抑制要因
    • 主な課題
    • 主な機会
  • 促進要因と抑制要因の影響分析
  • シーソー分析

第5章 オンラインホームデコ市場:製品別 2021-2031

  • 市場概要
  • 成長・収益分析:2022 vs 2031
  • 市場セグメンテーション
    • 家具
      • リビングルーム
      • ダイニングルーム
      • 寝室
      • 台所
      • その他
    • テキスタイル
      • ベッドリネン
      • バスリネン
      • キッチンリネン
      • 室内装飾品
      • その他
    • 床材
      • セラミック&ストーンタイル
      • 木材とラミネート
      • ビニールフローリング
      • カーペットとラグ
      • その他
    • 壁の装飾
      • ウォールステッカー
      • 時計
      • 吊り下げ型
      • フレームワークス
      • 金属加工品
      • その他
    • 点灯
      • シャンデリア
      • ランプ&シェード
      • 電球
      • その他
    • その他

第6章 オンラインホームデコ市場:価格カテゴリー別 2021-2031

  • 市場概要
  • 成長・収益分析:2022 vs 2031
  • 市場セグメンテーション
    • 質量
    • プレミアム

第7章 オンラインホームデコ市場:流通チャネル別 2021-2031

  • 市場概要
  • 成長・収益分析:2022 vs 2031
  • 市場セグメンテーション
    • 企業ウェブサイト
    • EコマースサイトEコマースウェブサイト

第8章 北米のオンラインホームデコ市場 2021-2031

  • 市場概要
  • オンラインホームデコ市場:製品別 2021-2031
  • オンラインホームデコ市場:価格カテゴリー別 2021-2031
  • オンラインホームデコ市場:流通チャネル別 2021-2031
  • オンラインホームデコ市場:地域別 2021-2031
    • 北米
      • 米国
      • カナダ
      • その他北米地域

第9章 英国と欧州連合のオンラインホームデコ市場 2021-2031

  • 市場概要
  • オンラインホームデコ市場:製品別 2021-2031
  • オンラインホームデコ市場:価格カテゴリー別 2021-2031
  • オンラインホームデコ市場:流通チャネル別 2021-2031
  • オンラインホームデコ市場:地域別 2021-2031
    • 英国と欧州連合
      • 英国
      • ドイツ
      • スペイン
      • イタリア
      • フランス
      • その他欧州地域

第10章 アジア太平洋のオンラインホームデコ市場 2021-2031

  • 市場概要
  • オンラインホームデコ市場:製品別 2021-2031
  • オンラインホームデコ市場:価格カテゴリー別 2021-2031
  • オンラインホームデコ市場:流通チャネル別 2021-2031
  • オンラインホームデコ市場:地域別 2021-2031
    • アジア太平洋
      • 中国
      • 日本
      • インド
      • オーストラリア
      • 韓国
      • その他アジア太平洋地域

第11章 ラテンアメリカのオンラインホームデコ市場 2021-2031

  • 市場概要
  • オンラインホームデコ市場:製品別 2021-2031
  • オンラインホームデコ市場:価格カテゴリー別 2021-2031
  • オンラインホームデコ市場:流通チャネル別 2021-2031
  • オンラインホームデコ市場:地域別 2021-2031
    • ラテンアメリカ
      • ブラジル
      • メキシコ
      • その他ラテンアメリカ地域

第12章 中東・アフリカのオンラインホームデコ市場 2021-2031

  • 市場概要
  • オンラインホームデコ市場:製品別 2021-2031
  • オンラインホームデコ市場:価格カテゴリー別 2021-2031
  • オンラインホームデコ市場:流通チャネル別 2021-2031
  • オンラインホームデコ市場:地域別 2021-2031
    • 中東・アフリカ
      • GCC
      • アフリカ
      • その他中東・アフリカ地域

第13章 企業プロファイル

  • IKEA
  • Home Depot
  • Wayfair Inc.
  • Lowe's Companies Inc.
  • Bed Bath & Beyond Inc.
  • Amazon.com Inc.
  • Alibaba Group Holding Limited
  • その他の注目選手
図表

List of Tables

  • TABLE 1 Global Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 2 Global Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 3 Global Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 4 Global Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 5 Global Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 6 Global Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 7 Global Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 8 Global Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 9 North America Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 10 North America Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 11 North America Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 12 North America Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 13 North America Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 14 North America Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 15 North America Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 16 North America Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 17 U.S. Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 18 U.S. Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 19 U.S. Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 20 U.S. Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 21 U.S. Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 22 U.S. Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 23 U.S. Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 24 U.S. Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 25 Canada Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 26 Canada Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 27 Canada Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 28 Canada Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 29 Canada Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 30 Canada Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 31 Canada Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 32 Canada Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 33 Rest of North America Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 34 Rest of North America Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 35 Rest of North America Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 36 Rest of North America Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 37 Rest of North America Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 38 Rest of North America Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 39 Rest of North America Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 40 Rest of North America Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 41 UK and European Union Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 42 UK and European Union Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 43 UK and European Union Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 44 UK and European Union Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 45 UK and European Union Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 46 UK and European Union Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 47 UK and European Union Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 48 UK and European Union Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 49 UK Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 50 UK Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 51 UK Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 52 UK Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 53 UK Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 54 UK Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 55 UK Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 56 UK Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 57 Germany Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 58 Germany Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 59 Germany Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 60 Germany Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 61 Germany Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 62 Germany Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 63 Germany Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 64 Germany Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 65 Spain Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 66 Spain Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 67 Spain Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 68 Spain Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 69 Spain Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 70 Spain Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 71 Spain Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 72 Spain Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 73 Italy Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 74 Italy Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 75 Italy Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 76 Italy Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 77 Italy Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 78 Italy Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 79 Italy Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 80 Italy Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 81 France Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 82 France Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 83 France Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 84 France Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 85 France Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 86 France Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 87 France Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 88 France Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 89 Rest of Europe Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 90 Rest of Europe Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 91 Rest of Europe Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 92 Rest of Europe Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 93 Rest of Europe Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 94 Rest of Europe Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 95 Rest of Europe Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 96 Rest of Europe Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 97 Asia Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 98 Asia Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 99 Asia Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 100 Asia Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 101 Asia Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 102 Asia Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 103 Asia Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 104 Asia Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 105 China Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 106 China Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 107 China Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 108 China Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 109 China Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 110 China Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 111 China Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 112 China Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 113 Japan Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 114 Japan Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 115 Japan Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 116 Japan Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 117 Japan Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 118 Japan Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 119 Japan Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 120 Japan Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 121 India Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 122 India Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 123 India Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 124 India Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 125 India Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 126 India Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 127 India Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 128 India Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 129 Australia Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 130 Australia Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 131 Australia Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 132 Australia Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 133 Australia Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 134 Australia Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 135 Australia Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 136 Australia Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 137 South Korea Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 138 South Korea Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 139 South Korea Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 140 South Korea Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 141 South Korea Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 142 South Korea Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 143 South Korea Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 144 South Korea Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 145 Latin America Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 146 Latin America Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 147 Latin America Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 148 Latin America Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 149 Latin America Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 150 Latin America Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 151 Latin America Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 152 Latin America Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 153 Brazil Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 154 Brazil Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 155 Brazil Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 156 Brazil Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 157 Brazil Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 158 Brazil Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 159 Brazil Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 160 Brazil Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 161 Mexico Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 162 Mexico Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 163 Mexico Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 164 Mexico Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 165 Mexico Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 166 Mexico Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 167 Mexico Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 168 Mexico Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 169 Rest of Latin America Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 170 Rest of Latin America Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 171 Rest of Latin America Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 172 Rest of Latin America Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 173 Rest of Latin America Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 174 Rest of Latin America Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 175 Rest of Latin America Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 176 Rest of Latin America Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 177 Middle East and Africa Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 178 Middle East and Africa Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 179 Middle East and Africa Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 180 Middle East and Africa Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 181 Middle East and Africa Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 182 Middle East and Africa Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 183 Middle East and Africa Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 184 Middle East and Africa Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 185 GCC Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 186 GCC Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 187 GCC Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 188 GCC Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 189 GCC Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 190 GCC Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 191 GCC Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 192 GCC Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 193 Africa Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 194 Africa Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 195 Africa Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 196 Africa Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 197 Africa Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 198 Africa Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 199 Africa Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 200 Africa Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)
  • TABLE 201 Rest of Middle East and Africa Online Home Decor Market By Product, 2021-2031, USD (Million)
  • TABLE 202 Rest of Middle East and Africa Online Home Decor Market By Furniture, 2021-2031, USD (Million)
  • TABLE 203 Rest of Middle East and Africa Online Home Decor Market By Textiles, 2021-2031, USD (Million)
  • TABLE 204 Rest of Middle East and Africa Online Home Decor Market By Flooring, 2021-2031, USD (Million)
  • TABLE 205 Rest of Middle East and Africa Online Home Decor Market By Wall Decor, 2021-2031, USD (Million)
  • TABLE 206 Rest of Middle East and Africa Online Home Decor Market By Lighting, 2021-2031, USD (Million)
  • TABLE 207 Rest of Middle East and Africa Online Home Decor Market By Price Category, 2021-2031, USD (Million)
  • TABLE 208 Rest of Middle East and Africa Online Home Decor Market By Distribution Channel, 2021-2031, USD (Million)

List of Figures

  • FIG. 1 Global Online Home Decor Market: Market Coverage
  • FIG. 2 Research Methodology and Data Sources
  • FIG. 3 Market Size Estimation - Top Down & Bottom-Up Approach
  • FIG. 4 Global Online Home Decor Market: Quality Assurance
  • FIG. 5 Global Online Home Decor Market, By Product, 2022
  • FIG. 6 Global Online Home Decor Market, By Price Category, 2022
  • FIG. 7 Global Online Home Decor Market, By Distribution Channel, 2022
  • FIG. 8 Global Online Home Decor Market, By Geography, 2022
  • FIG. 9 Market Geographical Opportunity Matrix - Global Online Home Decor Market, 2022
  • FIG. 10 Market Positioning of Key Online Home Decor Market Players, 2022
  • FIG. 11 Global Online Home Decor Market - Tier Analysis - Percentage of Revenues by Tier Level, 2022 Versus 2031
  • FIG. 12 Global Online Home Decor Market, By Product, 2022 Vs 2031, %
  • FIG. 13 Global Online Home Decor Market, By Price Category, 2022 Vs 2031, %
  • FIG. 14 Global Online Home Decor Market, By Distribution Channel, 2022 Vs 2031, %
  • FIG. 15 U.S. Online Home Decor Market (US$ Million), 2021 - 2031
  • FIG. 16 Canada Online Home Decor Market (US$ Million), 2021 - 2031
  • FIG. 17 Rest of North America Online Home Decor Market (US$ Million), 2021 - 2031
  • FIG. 18 UK Online Home Decor Market (US$ Million), 2021 - 2031
  • FIG. 19 Germany Online Home Decor Market (US$ Million), 2021 - 2031
  • FIG. 20 Spain Online Home Decor Market (US$ Million), 2021 - 2031
  • FIG. 21 Italy Online Home Decor Market (US$ Million), 2021 - 2031
  • FIG. 22 France Online Home Decor Market (US$ Million), 2021 - 2031
  • FIG. 23 Rest of Europe Online Home Decor Market (US$ Million), 2021 - 2031
  • FIG. 24 China Online Home Decor Market (US$ Million), 2021 - 2031
  • FIG. 25 Japan Online Home Decor Market (US$ Million), 2021 - 2031
  • FIG. 26 India Online Home Decor Market (US$ Million), 2021 - 2031
  • FIG. 27 Australia Online Home Decor Market (US$ Million), 2021 - 2031
  • FIG. 28 South Korea Online Home Decor Market (US$ Million), 2021 - 2031
  • FIG. 29 Rest of Asia Online Home Decor Market (US$ Million), 2021 - 2031
  • FIG. 30 Brazil Online Home Decor Market (US$ Million), 2021 - 2031
  • FIG. 31 Mexico Online Home Decor Market (US$ Million), 2021 - 2031
  • FIG. 32 Rest of Latin America Online Home Decor Market (US$ Million), 2021 - 2031
  • FIG. 33 GCC Online Home Decor Market (US$ Million), 2021 - 2031
  • FIG. 34 Africa Online Home Decor Market (US$ Million), 2021 - 2031
  • FIG. 35 Rest of Middle East and Africa Online Home Decor Market (US$ Million), 2021 - 2031
目次
Product Code: 139547-04-23

The online home decor market has experienced significant growth over the past few years and is expected to continue to grow at a considerable rate in the coming years. The global online home decor market revenue is expected to grow at a CAGR of 17% during the forecast period of 2023 to 2031. The growth of the online home decor market can be attributed to various factors, including the increasing popularity of online shopping, rising disposable incomes, and the growing trend of home renovation and interior design. Moreover, the convenience and ease of shopping online, coupled with the availability of a wide range of products and attractive deals and discounts, have also contributed to the market's growth. The market is driven by factors such as increasing disposable income, changing consumer lifestyles, and the growing trend of home renovation and interior design. Moreover, the convenience and ease of shopping online, coupled with the availability of a wide range of products and attractive deals and discounts, have also contributed to the market's growth. The market presents significant growth opportunities for players in the space, with the furniture segment expected to account for the largest market share.

Changing Consumer Lifestyles

One of the key drivers of the online home decor market is the changing consumer lifestyles. In recent years, there has been a significant shift in consumer preferences toward more modern and functional home decor items. Consumers are increasingly looking for products that not only enhance the aesthetics of their homes but also provide practical benefits. For example, the demand for furniture items such as convertible sofas and multifunctional beds that can serve multiple purposes has been on the rise. Similarly, the demand for energy-efficient lighting and home automation systems has also increased in recent years. According to a report by the National Kitchen and Bath Association, over 80% of homeowners in the US are now choosing open-concept kitchens and larger islands, reflecting a trend towards more functional and practical home designs.

Rising Disposable Income

Another driver of the online home decor market is the rising disposable income of consumers. With an increase in income, consumers can afford higher-quality and more expensive home decor products. Additionally, consumers are also more willing to spend on home renovation and interior designing. According to a report by the US Bureau of Economic Analysis, disposable personal income in the US increased by 5.9% in 2021 compared to 2020, indicating a growing trend of rising disposable income among consumers.

Growing Trend of Online Shopping

The growing trend of online shopping is another key driver of the online home decor market. Consumers are increasingly turning to online platforms for their home decor needs due to the convenience and ease of shopping online. Additionally, online platforms offer a wide range of products and attractive deals and discounts, making them more appealing to consumers. According to a report by the National Retail Federation, online sales in the US increased by 20.6% in 2021 compared to 2020, indicating a growing trend of consumers turning to online platforms for their shopping needs.

Lack of Tangibility and Inability to Experience Products to Constrain Market Growth

One of the major restraints for the online home decor market is the lack of tangibility and the inability to experience products before making a purchase. This can be a significant barrier for consumers who prefer to physically see and feel the products before making a purchase decision. Online shopping for home decor items can often lead to disappointment, as the product may not meet the consumer's expectations in terms of quality, color, or design. According to a survey conducted by PWC, 65% of consumers reported that they prefer to shop for furniture and home decor items in-store rather than online. This highlights the importance of being able to experience the products before making a purchase decision. Furthermore, the lack of tangibility can also make it difficult for consumers to accurately judge the size and scale of the products.

This can lead to issues such as products being too big or too small for the intended space, resulting in the need for returns or exchanges. Overall, the inability to experience products before making a purchase can be a significant barrier for the online home decor market. Retailers need to provide accurate and detailed product descriptions and images, as well as offer flexible return and exchange policies, to mitigate this restraint and provide consumers with a satisfactory online shopping experience.

Furniture Segment Dominates the Product Market

This segment can be further divided into furniture, home textiles, floor coverings, lighting, and wall decor. The furniture segment dominated the market in 2022, with the highest revenue share. The demand for furniture is increasing due to the rising trend of home renovation and interior design. The shift towards eco-friendly and sustainable furniture products is also driving the growth of this segment. Consumers are increasingly becoming conscious of the environmental impact of their purchases and are willing to pay a premium for products that are eco-friendly and sustainable. Overall, the furniture segment is expected to remain the major market in the online home decor industry due to the increasing demand for furniture products and the rising trend of eco-friendly and sustainable products. The home textiles segment is also expected to witness significant growth, driven by the increasing demand for premium quality bedding and bath linens. The floor coverings segment is expected to grow at a steady pace due to the rising demand for carpets and rugs. The furniture segment is expected to grow at a CAGR of 14.5% from 2023 to 2031. The home textiles segment is expected to grow at a CAGR of 15.5% during the same period.

E-Commerce to be the Fastest Growing Market

The e-commerce segment is expected to witness significant growth in the online home decor market during the forecast period. The e-commerce segment is expected to grow at a CAGR of over 13.5% during the forecast period of 2023 to 2031, driven by the increasing adoption of e-commerce platforms among consumers. Company websites are an important distribution channel for the online home decor market. Companies typically have websites where they showcase their products and offer consumers the ability to purchase directly from their sites. This distribution channel offers companies the opportunity to have complete control over the customer experience, from the presentation of their products to the checkout process. This also enables companies to establish a direct relationship with their customers, allowing them to gather valuable data and insights into their customers' preferences and shopping behaviors. E-commerce platforms, on the other hand, are third-party platforms that allow multiple sellers to offer their products to consumers. E-commerce platforms offer consumers a wide range of home decor products to choose from, along with the convenience of shopping from their homes. Some popular e-commerce platforms for home decor products include Amazon, Wayfair, and Overstock, among others.

APAC to Remain as the Global Leader

North America is expected to hold the largest market share due to the high disposable income and the increasing trend of home renovation and interior design in the region. North America is expected to grow at a CAGR of 14.5% from 2023 to 2031. North America and Europe have traditionally been the major markets for home decor products due to the high disposable incomes and high living standards in these regions. However, the market has been witnessing significant growth in Asia-Pacific and other emerging regions due to the increasing trend of home renovation and interior design. Europe is also expected to witness significant growth in the online home decor market due to the increasing adoption of e-commerce platforms and the rising trend of home renovation and interior design. The Asia Pacific region is expected to grow at a CAGR of 16.7% during the forecast period of 2023 to 2031. The Asia-Pacific region is expected to witness the highest growth in the online home decor market due to the increasing urbanization and rising disposable incomes in the region. The increasing trend of home renovation and interior designing is also driving the demand for home decor products in the region.

The Market Competition to Intensify During the Forecast Period

The online home decor market is a highly competitive market, with several players operating in the market. The market is characterized by intense competition among the players, with each player striving to gain a competitive advantage over the others. The key players in the online home decor market include IKEA, Home Depot, Wayfair, Inc., Lowe's Companies, Inc., Bed Bath & Beyond Inc., Amazon.com, Inc., and Alibaba Group Holding Limited, among others. To gain a competitive advantage, players in the online home decor market are focusing on product innovation, customer service, and marketing. Product innovation is a key focus area for players, as consumers are constantly seeking new and innovative home decor products. Players are investing heavily in research and development to come up with new and innovative products that meet the changing needs and preferences of consumers. Customer service is also a key focus area for players in the online home decor market. With the increasing adoption of e-commerce platforms, players are striving to provide a seamless and hassle-free online shopping experience to their customers. This includes providing fast and efficient delivery services, easy returns and refunds, and personalized recommendations based on customer preferences. Overall, the online home decor market is witnessing intense competition among players, with each player striving to gain a competitive advantage over the others. To succeed in the market, players are focusing on product innovation, customer service, and marketing to attract and retain customers.

Historical & Forecast Period

This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2022 to 2031.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Online Home Decor market are as follows:

  • Research and development budgets of manufacturers and government spending
  • Revenues of key companies in the market segment
  • Number of end users and consumption volume, price and value.

Geographical revenues generate by countries considered in the report

Micro and macro environment factors that are currently influencing the Online Home Decor market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Market Segmentation

Product

  • Furniture
  • Living Room
  • Dining Room
  • Bedroom
  • Kitchen
  • Others

Textiles

  • Bed Linen
  • Bath Linen
  • Kitchen Linen
  • Upholstery
  • Others

Flooring

  • Ceramic & Stone Tiles
  • Wood & Laminates
  • Vinyl Flooring
  • Carpets & Rugs
  • Others

Wall Decor

  • Wall Stickers
  • Clocks
  • Hanging
  • Frame Works
  • Metal Works
  • Shelves
  • Others

Lighting

  • Chandeliers
  • Lamps & Shades
  • Light Bulbs
  • Others
  • Others

Price Category

  • Mass
  • Premium
  • Distribution Channel
  • Company Websites
  • E-commerce WebsitesE-commerce Websites

Region Segment (2021-2031; US$ Million)

  • North America
  • U.S.
  • Canada
  • Rest of North America
  • UK and European Union
  • UK
  • Germany
  • Spain
  • Italy
  • France
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East and Africa
  • GCC
  • Africa
  • Rest of Middle East and Africa

Key questions answered in this report

  • What are the key micro and macro environmental factors that are impacting the growth of Online Home Decor market?
  • What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
  • Estimated forecast and market projections up to 2031.
  • Which segment accounts for the fastest CAGR during the forecast period?
  • Which market segment holds a larger market share and why?
  • Are low and middle-income economies investing in the Online Home Decor market?
  • Which is the largest regional market for Online Home Decor market?
  • What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
  • Which are the key trends driving Online Home Decor market growth?
  • Who are the key competitors and what are their key strategies to enhance their market presence in the Online Home Decor market worldwide?

Table of Contents

1. Preface

  • 1.1. Report Description
    • 1.1.1. Purpose of the Report
    • 1.1.2. Target Audience
    • 1.1.3. Key Offerings
  • 1.2. Market Segmentation
  • 1.3. Research Methodology
    • 1.3.1. Phase I - Secondary Research
    • 1.3.2. Phase II - Primary Research
    • 1.3.3. Phase III - Expert Panel Review
    • 1.3.4. Assumptions
    • 1.3.5. Approach Adopted

2. Executive Summary

  • 2.1. Market Snapshot: Global Online Home Decor Market
  • 2.2. Global Online Home Decor Market, By Product, 2022 (US$ Million)
  • 2.3. Global Online Home Decor Market, By Price Category, 2022 (US$ Million)
  • 2.4. Global Online Home Decor Market, By Distribution Channel, 2022 (US$ Million)
  • 2.5. Global Online Home Decor Market, By Geography, 2022 (US$ Million)
  • 2.6. Attractive Investment Proposition by Geography, 2022

3. Online Home Decor Market: Competitive Analysis

  • 3.1. Market Positioning of Key Online Home Decor Market Vendors
  • 3.2. Strategies Adopted by Online Home Decor Market Vendors
  • 3.3. Key Industry Strategies
  • 3.4. Tier Analysis 2022 Versus 2031

4. Online Home Decor Market: Macro Analysis & Market Dynamics

  • 4.1. Introduction
  • 4.2. Global Online Home Decor Market Value, 2021 - 2031, (US$ Million)
  • 4.3. Market Dynamics
    • 4.3.1. Market Drivers
    • 4.3.2. Market Restraints
    • 4.3.3. Key Challenges
    • 4.3.4. Key Opportunities
  • 4.4. Impact Analysis of Drivers and Restraints
  • 4.5. See-Saw Analysis

5. Online Home Decor Market: By Product, 2021-2031, USD (Million)

  • 5.1. Market Overview
  • 5.2. Growth & Revenue Analysis: 2022 Versus 2031
  • 5.3. Market Segmentation
    • 5.3.1. Furniture
      • 5.3.1.1. Living Room
      • 5.3.1.2. Dining Room
      • 5.3.1.3. Bedroom
      • 5.3.1.4. Kitchen
      • 5.3.1.5. Others
    • 5.3.2. Textiles
      • 5.3.2.1. Bed Linen
      • 5.3.2.2. Bath Linen
      • 5.3.2.3. Kitchen Linen
      • 5.3.2.4. Upholstery
      • 5.3.2.5. Others
    • 5.3.3. Flooring
      • 5.3.3.1. Ceramic & Stone Tiles
      • 5.3.3.2. Wood & Laminates
      • 5.3.3.3. Vinyl Flooring
      • 5.3.3.4. Carpets & Rugs
      • 5.3.3.5. Others
    • 5.3.4. Wall Decor
      • 5.3.4.1. Wall Stickers
      • 5.3.4.2. Clocks
      • 5.3.4.3. Hanging
      • 5.3.4.4. Frame Works
      • 5.3.4.5. Metal Works
      • 5.3.4.6. Shelves
      • 5.3.4.7. Others
    • 5.3.5. Lighting
      • 5.3.5.1. Chandeliers
      • 5.3.5.2. Lamps & Shades
      • 5.3.5.3. Light Bulbs
      • 5.3.5.4. Others
    • 5.3.6. Others

6. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)

  • 6.1. Market Overview
  • 6.2. Growth & Revenue Analysis: 2022 Versus 2031
  • 6.3. Market Segmentation
    • 6.3.1. Mass
    • 6.3.2. Premium

7. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)

  • 7.1. Market Overview
  • 7.2. Growth & Revenue Analysis: 2022 Versus 2031
  • 7.3. Market Segmentation
    • 7.3.1. Company Websites
    • 7.3.2. E-commerce WebsitesE-commerce Websites

8. North America Online Home Decor Market, 2021-2031, USD (Million)

  • 8.1. Market Overview
  • 8.2. Online Home Decor Market: By Product, 2021-2031, USD (Million)
  • 8.3. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
  • 8.4. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)
  • 8.5.Online Home Decor Market: By Region, 2021-2031, USD (Million)
    • 8.5.1.North America
      • 8.5.1.1. U.S.
        • 8.5.1.1.1. Online Home Decor Market: By Product, 2021-2031, USD (Million)
        • 8.5.1.1.1. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
        • 8.5.1.1.1. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)
      • 8.5.1.2. Canada
        • 8.5.1.2.1. Online Home Decor Market: By Product, 2021-2031, USD (Million)
        • 8.5.1.2.1. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
        • 8.5.1.2.1. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)
      • 8.5.1.3. Rest of North America
        • 8.5.1.3.1. Online Home Decor Market: By Product, 2021-2031, USD (Million)
        • 8.5.1.3.1. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
        • 8.5.1.3.1. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)

9. UK and European Union Online Home Decor Market, 2021-2031, USD (Million)

  • 9.1. Market Overview
  • 9.2. Online Home Decor Market: By Product, 2021-2031, USD (Million)
  • 9.3. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
  • 9.4. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)
  • 9.5.Online Home Decor Market: By Region, 2021-2031, USD (Million)
    • 9.5.1.UK and European Union
      • 9.5.1.1. UK
        • 9.5.1.1.1. Online Home Decor Market: By Product, 2021-2031, USD (Million)
        • 9.5.1.1.1. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
        • 9.5.1.1.1. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)
      • 9.5.1.2. Germany
        • 9.5.1.2.1. Online Home Decor Market: By Product, 2021-2031, USD (Million)
        • 9.5.1.2.1. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
        • 9.5.1.2.1. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)
      • 9.5.1.3. Spain
        • 9.5.1.3.1. Online Home Decor Market: By Product, 2021-2031, USD (Million)
        • 9.5.1.3.1. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
        • 9.5.1.3.1. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)
      • 9.5.1.4. Italy
        • 9.5.1.4.1. Online Home Decor Market: By Product, 2021-2031, USD (Million)
        • 9.5.1.4.1. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
        • 9.5.1.4.1. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)
      • 9.5.1.5. France
        • 9.5.1.5.1. Online Home Decor Market: By Product, 2021-2031, USD (Million)
        • 9.5.1.5.1. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
        • 9.5.1.5.1. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)
      • 9.5.1.6. Rest of Europe
        • 9.5.1.6.1. Online Home Decor Market: By Product, 2021-2031, USD (Million)
        • 9.5.1.6.1. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
        • 9.5.1.6.1. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)

10. Asia Pacific Online Home Decor Market, 2021-2031, USD (Million)

  • 10.1. Market Overview
  • 10.2. Online Home Decor Market: By Product, 2021-2031, USD (Million)
  • 10.3. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
  • 10.4. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)
  • 10.5.Online Home Decor Market: By Region, 2021-2031, USD (Million)
    • 10.5.1.Asia Pacific
      • 10.5.1.1. China
        • 10.5.1.1.1. Online Home Decor Market: By Product, 2021-2031, USD (Million)
        • 10.5.1.1.1. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
        • 10.5.1.1.1. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)
      • 10.5.1.2. Japan
        • 10.5.1.2.1. Online Home Decor Market: By Product, 2021-2031, USD (Million)
        • 10.5.1.2.1. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
        • 10.5.1.2.1. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)
      • 10.5.1.3. India
        • 10.5.1.3.1. Online Home Decor Market: By Product, 2021-2031, USD (Million)
        • 10.5.1.3.1. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
        • 10.5.1.3.1. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)
      • 10.5.1.4. Australia
        • 10.5.1.4.1. Online Home Decor Market: By Product, 2021-2031, USD (Million)
        • 10.5.1.4.1. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
        • 10.5.1.4.1. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)
      • 10.5.1.5. South Korea
        • 10.5.1.5.1. Online Home Decor Market: By Product, 2021-2031, USD (Million)
        • 10.5.1.5.1. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
        • 10.5.1.5.1. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)
      • 10.5.1.6. Rest of Asia Pacific
        • 10.5.1.6.1. Online Home Decor Market: By Product, 2021-2031, USD (Million)
        • 10.5.1.6.1. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
        • 10.5.1.6.1. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)

11. Latin America Online Home Decor Market, 2021-2031, USD (Million)

  • 11.1. Market Overview
  • 11.2. Online Home Decor Market: By Product, 2021-2031, USD (Million)
  • 11.3. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
  • 11.4. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)
  • 11.5.Online Home Decor Market: By Region, 2021-2031, USD (Million)
    • 11.5.1.Latin America
      • 11.5.1.1. Brazil
        • 11.5.1.1.1. Online Home Decor Market: By Product, 2021-2031, USD (Million)
        • 11.5.1.1.1. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
        • 11.5.1.1.1. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)
      • 11.5.1.2. Mexico
        • 11.5.1.2.1. Online Home Decor Market: By Product, 2021-2031, USD (Million)
        • 11.5.1.2.1. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
        • 11.5.1.2.1. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)
      • 11.5.1.3. Rest of Latin America
        • 11.5.1.3.1. Online Home Decor Market: By Product, 2021-2031, USD (Million)
        • 11.5.1.3.1. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
        • 11.5.1.3.1. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)

12. Middle East and Africa Online Home Decor Market, 2021-2031, USD (Million)

  • 12.1. Market Overview
  • 12.2. Online Home Decor Market: By Product, 2021-2031, USD (Million)
  • 12.3. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
  • 12.4. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)
  • 12.5.Online Home Decor Market: By Region, 2021-2031, USD (Million)
    • 12.5.1.Middle East and Africa
      • 12.5.1.1. GCC
        • 12.5.1.1.1. Online Home Decor Market: By Product, 2021-2031, USD (Million)
        • 12.5.1.1.1. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
        • 12.5.1.1.1. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)
      • 12.5.1.2. Africa
        • 12.5.1.2.1. Online Home Decor Market: By Product, 2021-2031, USD (Million)
        • 12.5.1.2.1. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
        • 12.5.1.2.1. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)
      • 12.5.1.3. Rest of Middle East and Africa
        • 12.5.1.3.1. Online Home Decor Market: By Product, 2021-2031, USD (Million)
        • 12.5.1.3.1. Online Home Decor Market: By Price Category, 2021-2031, USD (Million)
        • 12.5.1.3.1. Online Home Decor Market: By Distribution Channel, 2021-2031, USD (Million)

13. Company Profile

  • 13.1. IKEA
    • 13.1.1. Company Overview
    • 13.1.2. Financial Performance
    • 13.1.3. Product Portfolio
    • 13.1.4. Strategic Initiatives
  • 13.2. Home Depot
    • 13.2.1. Company Overview
    • 13.2.2. Financial Performance
    • 13.2.3. Product Portfolio
    • 13.2.4. Strategic Initiatives
  • 13.3. Wayfair, Inc.
    • 13.3.1. Company Overview
    • 13.3.2. Financial Performance
    • 13.3.3. Product Portfolio
    • 13.3.4. Strategic Initiatives
  • 13.4. Lowe's Companies, Inc.
    • 13.4.1. Company Overview
    • 13.4.2. Financial Performance
    • 13.4.3. Product Portfolio
    • 13.4.4. Strategic Initiatives
  • 13.5. Bed Bath & Beyond Inc.
    • 13.5.1. Company Overview
    • 13.5.2. Financial Performance
    • 13.5.3. Product Portfolio
    • 13.5.4. Strategic Initiatives
  • 13.6. Amazon.com, Inc.
    • 13.6.1. Company Overview
    • 13.6.2. Financial Performance
    • 13.6.3. Product Portfolio
    • 13.6.4. Strategic Initiatives
  • 13.7. Alibaba Group Holding Limited
    • 13.7.1. Company Overview
    • 13.7.2. Financial Performance
    • 13.7.3. Product Portfolio
    • 13.7.4. Strategic Initiatives
  • 13.8. Other notable players
    • 13.8.1. Company Overview
    • 13.8.2. Financial Performance
    • 13.8.3. Product Portfolio
    • 13.8.4. Strategic Initiatives