ホームデコ市場レポート：製品タイプ、流通チャネル、地域別、2024年～2032年

世界のホームデコ市場規模は2023年に7,490億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけての成長率（CAGR）は4.1％を示し、2032年には1兆875億米ドルに達すると予測しています。同市場は、健康とウェルネスへの関心の高まり、パーソナライズされた美しいインテリアデザインへの嗜好の高まり、個人に強化された体験を提供するためのインテリア製品へのスマートテクノロジーの統合などにより、安定した成長を遂げています。

ホームデコール市場の分析：

市場の成長と規模省スペースのソリューションに対する需要の高まりと、個人のDIY志向の高まりにより、市場は緩やかな成長を示しています。

技術の進歩：拡張現実（AR）や仮想現実（VR）といった、装飾品を視覚化するための技術革新や、装飾品へのスマートホーム技術の統合が、市場の成長を強化しています。

業界の用途：ホームデコ市場は、住宅、商業施設、ホスピタリティなど様々な用途に対応しています。

地理的動向：北米は、美的感覚に優れた快適な住環境を作りたいという願望の高まりから市場をリードしています。しかし、アジア太平洋地域は、環境に配慮し、倫理的に調達された装飾品に対する需要の高まりから、急成長市場として浮上しています。

競合情勢：主要企業は、環境に優しい素材の使用、廃棄物の削減、責任ある製造方法の採用により、持続可能性の維持に注力しています。

課題と機会：市場は、持続可能性基準を満たす必要性の高まりなどの課題に直面する一方で、パーソナライズされた製品に対する需要の高まりによる機会にも遭遇しています。

将来の展望：家庭における魅力的な装飾品への需要が高まっており、家庭用装飾品市場の将来は有望です。さらに、環境に優しい装飾品への注目の高まりが市場の成長を促進すると予想されます。

ホームデコ市場の動向：

パーソナライゼーションへの嗜好の高まり

個人の嗜好の変化による家庭用装飾品への需要の高まりが、市場の成長を支えています。これに伴い、世界中の大衆の間でパーソナライズされた審美的に楽しいインテリアデザインへの嗜好が高まっています。さらに、人々は自分の個性やスタイルを反映したユニークでカスタマイズされた装飾品を求めるようになっています。これに加えて、手作りや職人技を駆使した装飾品への注目が高まっていることも、市場の成長を後押ししています。さらに、持続可能な素材から製造される装飾品に対する需要の高まりは、市場の見通しを明るいものにしています。これとは別に、ソーシャルメディアが人々に与える影響力の高まりを背景とした装飾品への需要の高まりが、市場の成長を後押ししています。さらに、さまざまなソーシャル・メディア・プラットフォームがインスピレーションを与えるインテリア・デザインを紹介し、個人が同様の装飾要素を購入するよう促しています。さらに、ミニマルなデザイン、ヴィンテージの美学、環境に優しいオプションなどの装飾品の採用が増加していることも、市場の成長に寄与しています。

健康志向の高まり

健康志向の消費者は、天然素材や持続可能な素材から作られた家庭用装飾品を選ぶようになっています。また、竹、再生木材、オーガニックコットン、環境に優しい塗料などの素材は、有害な化学物質への暴露を減らし、より健康的な室内環境を促進するため、好まれています。これとは別に、バイオフィリックデザインのアプローチは、植物、自然光、自然の質感といった自然の要素をインテリア空間に取り入れるものです。バイオフィリックデザインは、ストレスを軽減し、全体的な幸福感を高めることが知られています。さらに、人間工学や快適な製品へのニーズが個人間で高まっていることも、市場の成長を後押ししています。さらに、良い姿勢をサポートし、身体的負担を軽減するように設計された家具やアクセサリーの需要も増加しています。さらに、自然な日照パターンを模倣した概日照明システムは、睡眠パターンを調整し、気分を高めるのに役立ちます。これに伴い、スマート照明制御システムにより、パーソナライズされた照明体験が可能になります。さらに、装飾品には、整理整頓を促進し、視覚的な散らかりを軽減する収納ソリューションや家具デザインが含まれます。

スマートテクノロジーの統合の増加

装飾品にスマート・テクノロジーを統合することで、より充実した体験を個人に提供することができます。さらに、利便性の向上と制御も可能になります。住宅所有者は、照明やサーモスタットから音声アシスタントや電動窓シェードまで、住環境の様々な側面を簡単に管理できます。このレベルのコントロールは、快適性と効率性の向上に役立ちます。これとは別に、スマートな装飾品は、ユーザーがエネルギー消費をモニターして最適化できるようにすることで、エネルギー効率に貢献します。スマート照明システムは、自然光のレベルに応じて明るさを自動調整し、電気使用量を減らして光熱費を削減することができます。さらに、スマートテクノロジーはパーソナライゼーションを可能にし、ユーザーは気分やシーンに合わせて照明の色、明るさレベル、パターンをカスタマイズできます。さらに、音声で操作できるアシスタントが、個人に合わせた支援や情報を提供します。スマート・デコレーション製品には、コネクテッド・カメラ、ドアベル・カメラ、スマート・ロックなどのセキュリティ機能が含まれていることが多いです。これらはホームセキュリティを強化し、所有者に安心を提供し、所有物を遠隔監視することを可能にします。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 世界のホームデコ市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場内訳：製品タイプ別
• 市場内訳：流通チャネル別
• 市場内訳：地域別
• 市場予測
• SWOT分析
  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威
• バリューチェーン分析
  • 概要
  • 原料調達
  • 製造
  • マーケティング
  • 流通
  • 最終用途
• ポーターのファイブフォース分析
  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第6章 市場内訳：製品タイプ別

• 家庭用家具
  • 市場動向
  • 市場予測
• ホームテキスタイル
  • 市場動向
  • 市場予測
• 床材
  • 市場動向
  • 市場予測
• ウォールデコ
  • 市場動向
  • 市場予測
• 照明器具
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第7章 市場内訳：流通チャネル別

• ホームセンター
  • 市場動向
  • 市場予測
• スーパーマーケットとハイパーマーケット
  • 市場動向
  • 市場予測
• オンラインストア
  • 市場動向
  • 市場予測
• ギフトショップ
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第8章 市場内訳：地域別

• 北米
  • 市場動向
  • 市場予測
• 欧州
  • 市場動向
  • 市場予測
• アジア太平洋
  • 市場動向
  • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場予測
• ラテンアメリカ
  • 市場動向
  • 市場予測

第9章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Ashley Furniture Industries Inc.
  • Duresta Upholstery Ltd.
  • Forbo Holding AG
  • Hanssem Co. Ltd.
  • Herman Miller Inc.
  • Inter IKEA Systems B.V.
  • Kimball International Inc.（HNI Corporation）
  • Koninklijke Philips N.V.
  • Mannington Mills Inc.
  • Mohawk Industries Inc.
  • Samson Holding Ltd.
  • Shaw Industries Group Inc.（Berkshire Hathaway Inc.）
  • Sophia Home
  • Springs Window Fashions
  • Suofeiya Home Collection Co. Ltd.

List of Figures

• Figure 1: Global: Home Decor Market: Major Drivers and Challenges
• Figure 2: Global: Home Decor Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Home Decor Market: Breakup by Product Type (in %), 2023
• Figure 4: Global: Home Decor Market: Breakup by Distribution Channel (in %), 2023
• Figure 5: Global: Home Decor Market: Breakup by Region (in %), 2023
• Figure 6: Global: Home Decor Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 7: Global: Home Decor Industry: SWOT Analysis
• Figure 8: Global: Home Decor Industry: Value Chain Analysis
• Figure 9: Global: Home Decor Industry: Porter's Five Forces Analysis
• Figure 10: Global: Home Decor (Home Furniture) Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 11: Global: Home Decor (Home Furniture) Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 12: Global: Home Decor (Home Textiles) Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 13: Global: Home Decor (Home Textiles) Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 14: Global: Home Decor (Flooring) Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 15: Global: Home Decor (Flooring) Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 16: Global: Home Decor (Wall Decor) Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 17: Global: Home Decor (Wall Decor) Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 18: Global: Home Decor (Lighting) Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 19: Global: Home Decor (Lighting) Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 20: Global: Home Decor (Others) Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 21: Global: Home Decor (Others) Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 22: Global: Home Decor Market: Sales through Home Decor Stores (in Billion US$), 2018 & 2023
• Figure 23: Global: Home Decor Market Forecast: Sales through Home Decor Stores (in Billion US$), 2024-2032
• Figure 24: Global: Home Decor Market: Sales through Supermarkets and Hypermarkets (in Billion US$), 2018 & 2023
• Figure 25: Global: Home Decor Market Forecast: Sales through Supermarkets and Hypermarkets (in Billion US$), 2024-2032
• Figure 26: Global: Home Decor Market: Sales through Online Stores (in Billion US$), 2018 & 2023
• Figure 27: Global: Home Decor Market Forecast: Sales through Online Stores (in Billion US$), 2024-2032
• Figure 28: Global: Home Decor Market: Sales through Gift Shops (in Billion US$), 2018 & 2023
• Figure 29: Global: Home Decor Market Forecast: Sales through Gift Shops (in Billion US$), 2024-2032
• Figure 30: Global: Home Decor Market: Sales through Other Distribution Channels (in Billion US$), 2018 & 2023
• Figure 31: Global: Home Decor Market Forecast: Sales through Other Distribution Channels (in Billion US$), 2024-2032
• Figure 32: North America: Home Decor Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 33: North America: Home Decor Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 34: Europe: Home Decor Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 35: Europe: Home Decor Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 36: Asia Pacific: Home Decor Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 37: Asia Pacific: Home Decor Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 38: Middle East and Africa: Home Decor Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 39: Middle East and Africa: Home Decor Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 40: Latin America: Home Decor Market: Sales Value (in Billion US$), 2018 & 2023
• Figure 41: Latin America: Home Decor Market Forecast: Sales Value (in Billion US$), 2024-2032

List of Tables

• Table 1: Global: Home Decor Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Home Decor Market Forecast: Breakup by Product Type (in Billion US$), 2024-2032
• Table 3: Global: Home Decor Market Forecast: Breakup by Distribution Channel (in Billion US$), 2024-2032
• Table 4: Global: Home Decor Market Forecast: Breakup by Region (in Billion US$), 2024-2032
• Table 5: Global: Home Decor Market: Competitive Structure
• Table 6: Global: Home Decor Market: Key Players

Abstract

The global home decor market size reached US$ 749.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,087.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4.1% during 2024-2032. The market is experiencing stable growth driven by the increasing focus on health and wellness, rising preferences for personalized and aesthetically pleasing interior designs, and integration of smart technology in decor products to provide enhanced experiences to individuals.

Home Decor Market Analysis:

Market Growth and Size: The market is witnessing moderate growth on account of the escalating demand for space-saving solutions, along with the increasing trend of do-it-yourself (DIY) among individuals.

Technological Advancements: Innovations, such as augmented reality (AR) and virtual reality (VR), for visualizing decor products and the integration of smart home technology into decor items, are strengthening the market growth.

Industry Applications: The home decor market caters to various applications, including residential, commercial, and hospitality.

Geographical Trends: North America leads the market on account of the rising desire to create aesthetically pleasing and comfortable living environments. However, Asia Pacific is emerging as a fast-growing market due to the escalating demand for environmentally responsible and ethically sourced decor products.

Competitive Landscape: Key players are focusing on maintaining sustainability by using eco-friendly materials, reducing waste, and adopting responsible manufacturing practices.

Challenges and Opportunities: While the market faces challenges, such as the increasing need to meet sustainability standards, it also encounters opportunities due to the rising demand for personalized products.

Future Outlook: The future of the home decor market looks promising, with the escalating demand for attractive decor items in homes. Moreover, the rising focus on eco-friendly decor items is expected to propel the market growth.

Home Decor Market Trends:

Rising preferences for personalization

The escalating demand for decor items for homes due to changing preferences of individuals is supporting the growth of the market. In line with this, rising preferences for personalized and aesthetically pleasing interior designs among the masses across the globe. Moreover, people are increasingly seeking unique and customized decor items that reflect their personality and style. Besides this, the increasing focus on handmade and artisanal decor products is impelling the market growth. Additionally, the growing demand for decor items that are manufactured from sustainable materials is offering a positive market outlook. Apart from this, the escalating demand for decor products on account of the rising social media influence on people is bolstering the market growth. Furthermore, various social media platforms showcase inspirational interior designs, encouraging individuals to purchase similar decor elements. Moreover, the increasing adoption of decor items with minimalist designs, vintage aesthetics, or eco-friendly options is contributing to the market growth.

Growing focus on health and wellness

Health-conscious consumers are opting for home decor items made from natural and sustainable materials. In addition, people are preferring materials like bamboo, reclaimed wood, organic cotton, and eco-friendly paints as they reduce exposure to harmful chemicals and promote a healthier indoor environment. Apart from this, biophilic design approach incorporates natural elements like plants, natural light, and natural textures into interior spaces. Biophilic design is known to reduce stress and enhance overall well-being. Furthermore, the rising need for ergonomics and comfortable products among individuals is propelling the market growth. In addition, there is an increase in the demand for furniture and accessories that are designed to support good posture and reduce physical strain. Furthermore, circadian lighting systems, which mimic natural daylight patterns, help regulate sleep patterns and enhance mood. In line with this, smart lighting control systems allow for personalized lighting experiences. Moreover, decor items include storage solutions and furniture designs that promote tidiness and reduce visual clutter.

Increasing integration of smart technology

Integration of smart technology in decor products assists in providing enhanced experiences to individuals. In addition, it offers improved convenience and control. Homeowners can manage various aspects of their living environment with ease, ranging from lighting and thermostats to voice-activated assistants and motorized window shades. This level of control benefits in enhancing comfort and efficiency. Apart from this, smart decor items contribute to energy efficiency by allowing users to monitor and optimize energy consumption. Smart lighting systems can automatically adjust brightness based on natural light levels, reducing electricity usage and lowering energy bills. Additionally, smart technology enables personalization and allows users to customize lighting colors, brightness levels, and patterns to match their mood or occasion. Furthermore, voice-activated assistants provide personalized assistance and information. Smart decor products often include security features like connected cameras, doorbell cameras, and smart locks. These enhance home security and offer peace of mind to homeowners, allowing them to monitor their properties remotely.

Home Decor Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and regional levels for 2024-2032. Our report has categorized the market based on product type and distribution channel.

Breakup by Product Type:

Home Furniture

Home Textiles

Flooring

Wall Decor

Lighting

Others

Home furniture accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product type. This includes home furniture, home textiles, flooring, wall decor, lighting, and others. According to the report, home furniture represented the largest segment.

Home furniture includes numerous items, such as sofas, chairs, tables, beds, cabinets, and other furniture pieces, used for functional and decorative purposes. In line with this, people are increasingly investing in high-quality furniture to enhance the aesthetics and functionality of their homes.

Home textiles encompass a wide range of products, including curtains, drapes, bedding, cushions, rugs, and towels. These items add texture, color, and warmth to interior spaces. In addition, the growing demand for attractive home textiles among individuals is propelling the market growth.

Flooring materials and solutions are essential components that include hardwood flooring, carpeting, tiles, laminate, and vinyl. Apart from this, flooring choices play a pivotal role in defining the overall style and ambiance of a room.

Wall decor products include artwork, mirrors, wall clocks, decals, and wallpaper. Wall decor is a versatile category that allows individuals to personalize their living spaces and create focal points within rooms.

Lighting fixtures and solutions are integral to home decor and comprise chandeliers, pendant lights, floor lamps, table lamps, and light-emitting diode (LED) lighting options. In line with this, lighting not only serves functional purposes but also contributes to the ambiance of a space.

Breakup by Distribution Channel:

Home Decor Stores

Supermarkets and Hypermarkets

Online Store

Gift Shops

Others

Home decor stores hold the largest market share

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes home decor stores, supermarkets and hypermarkets, online store, gift shops, and others. According to the report, home decor stores accounted for the largest market share.

Home decor stores are retail outlets that exclusively sell decor products. These stores offer a wide selection of furniture, textiles, wall decor, and lighting, allowing individuals to physically inspect and purchase items. They also provide expert assistance and design consultations to help people make informed choices.

Supermarkets and hypermarkets have different sections for decor products. These stores offer convenience and accessibility, making it easy for shoppers to pick up decor items while doing their regular grocery shopping. While the selection may be more limited as compared to specialized decor stores, they cater to a broad consumer seeking budget-friendly options.

Online stores provide individuals with a vast array of decor products. In addition, they allow individuals to browse, compare, and purchase items from the comfort of their homes. The online channel offers convenience, a wide range of choices, and often includes reviews and recommendations from individuals.

Gift shops feature a selection of decor items, particularly those with unique or artisanal designs. Apart from this, these shops are suitable for individuals seeking distinctive and handcrafted decor products.

Breakup by Region:

North America

Europe

Asia Pacific

Middle East and Africa

Latin America

North America leads the market, accounting for the largest home decor market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. According to the report, North America accounted for the largest market share due to the rising focus on interior design and home improvement solutions among individuals. In line with this, the increasing desire to create aesthetically pleasing and comfortable living environments is supporting the growth of the market. Furthermore, the presence of well-established online retail platforms that offer wide selections of decor products is bolstering the market growth. Besides this, the presence of key manufacturers, retailers, and designers in the region is impelling the market growth.

Asia Pacific stands as another key region in the market as it has a rich heritage of craftsmanship and artisanal traditions. In addition, the rising focus on improving living spaces due to inflating income levels of individuals in the region is contributing to the growth of the market. Apart from this, increasing preferences for online platforms for purchasing decor items, as they provide an easy access to a vast selection of products, is bolstering the growth of the market. Additionally, the growing demand for environmentally responsible and ethically sourced decor products is offering a positive market outlook.

Europe maintains a strong presence in the market, with the rising focus on sustainable and eco-friendly products among the masses. In line with this, Europe has a well-developed retail infrastructure, including boutique stores, designer showrooms, and established e-commerce platforms, that provides individuals with a diverse and accessible range of decor options. Moreover, the increasing adoption of aesthetically pleasing decorative products is supporting the market growth in the region.

The Middle East and Africa region shows a developing market due to the rising spending on luxury and high-quality decor items. Moreover, the increasing focus on enhancing living spaces with stylish and functional furnishings and decor items is contributing to the growth of the market. In addition, the growing demand for decor items in hotels, resorts, and luxury accommodations is positively influencing the market in the region.

Latin America exhibits growing potential in the market on account of the wide availability of decor items through online and offline distribution channels. Apart from this, rising preferences for sustainable and eco-friendly decor options among the masses in the region is propelling the market growth.

Leading Key Players in the Home Decor Industry:

Key players are expanding their product portfolios for catering to the wide range of needs and preferences of individuals. This includes introducing new designs, styles, and categories, such as sustainable products and smart home integration. They are focusing on maintaining sustainability by using eco-friendly materials, reducing waste, and adopting responsible manufacturing practices. They are also seeking various certifications to showcase their commitment to sustainable production. In addition, companies are increasingly focusing on their online presence and e-commerce capabilities. They are investing in user-friendly websites, mobile apps, and online marketplaces to reach a broader customer base and provide a seamless shopping experience. Apart from this, major manufacturers are offering personalized items by providing different colors and patterns in furniture and decor pieces. Furthermore, companies are integrating technology, such as smart lighting, thermostats, and voice-controlled devices. These innovations cater to individuals looking for convenience and modernity in their living spaces.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Ashley Furniture Industries Inc.

Duresta Upholstery Ltd.

Forbo Holding AG

Hanssem Co. Ltd.

Herman Miller Inc.

Inter IKEA Systems B.V.

Kimball International Inc. (HNI Corporation)

Koninklijke Philips N.V.

Mannington Mills Inc.

Mohawk Industries Inc.

Samson Holding Ltd.

Shaw Industries Group Inc. (Berkshire Hathaway Inc.)

Sophia Home

Springs Window Fashions

Suofeiya Home Collection Co. Ltd.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

July 20, 2022: Inter IKEA Systems B.V., the leading Swedish home furnishings retailer, will open its third store in Mumbai at R CITY, Ghatkopar (W). This will strengthen the commitment of the company to India, making the brand more accessible to a larger consumer base.

August 21, 2023: Herman Miller Inc introduced fuld nesting chair designed in collaboration with Stefan Diez. It has a sleek design that enables flexible configurations for workspaces. Available in dipped-in-color options consisting of the seat, seat-back, and legs in one hue and dual-color combinations.

March, 2021: Ashley Furniture Industries Inc, the largest manufacturer of furniture in the world, announced plans to open a new facility near Pottsville, Pa. The 1.7 million-square-foot complex, which produces stationery upholstery furniture, will also tap into the capital investment to update the facility and cover machinery and equipment costs.

Key Questions Answered in This Report

• 1. What was the size of the global home decor market in 2023?
• 2. What is the expected growth rate of the global home decor market during 2024-2032?
• 3. What are the key factors driving the global home decor market?
• 4. What has been the impact of COVID-19 on the global home decor market?
• 5. What is the breakup of the global home decor market based on the product type?
• 6. What is the breakup of the global home decor market based on the distribution channel?
• 7. What are the key regions in the global home decor market?
• 8. Who are the key players/companies in the global home decor market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Home Decor Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Product Type
• 5.5 Market Breakup by Distribution Channel
• 5.6 Market Breakup by Region
• 5.7 Market Forecast
• 5.8 SWOT Analysis
  • 5.8.1 Overview
  • 5.8.2 Strengths
  • 5.8.3 Weaknesses
  • 5.8.4 Opportunities
  • 5.8.5 Threats
• 5.9 Value Chain Analysis
  • 5.9.1 Overview
  • 5.9.2 Raw Material Procurement
  • 5.9.3 Manufacturing
  • 5.9.4 Marketing
  • 5.9.5 Distribution
  • 5.9.6 End-Use
• 5.10 Porters Five Forces Analysis
  • 5.10.1 Overview
  • 5.10.2 Bargaining Power of Buyers
  • 5.10.3 Bargaining Power of Suppliers
  • 5.10.4 Degree of Competition
  • 5.10.5 Threat of New Entrants
  • 5.10.6 Threat of Substitutes

6 Market Breakup by Product Type

• 6.1 Home Furniture
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Home Textiles
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Flooring
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Wall Decor
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Lighting
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast
• 6.6 Others
  • 6.6.1 Market Trends
  • 6.6.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Home Decor Stores
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Supermarkets and Hypermarkets
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Online Store
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Gift Shops
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Europe
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Asia Pacific
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Middle East and Africa
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Latin America
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast

9 Competitive Landscape

• 9.1 Market Structure
• 9.2 Key Players
• 9.3 Profiles of Key Players
  • 9.3.1 Ashley Furniture Industries Inc.
  • 9.3.2 Duresta Upholstery Ltd.
  • 9.3.3 Forbo Holding AG
  • 9.3.4 Hanssem Co. Ltd.
  • 9.3.5 Herman Miller Inc.
  • 9.3.6 Inter IKEA Systems B.V.
  • 9.3.7 Kimball International Inc. (HNI Corporation)
  • 9.3.8 Koninklijke Philips N.V.
  • 9.3.9 Mannington Mills Inc.
  • 9.3.10 Mohawk Industries Inc.
  • 9.3.11 Samson Holding Ltd.
  • 9.3.12 Shaw Industries Group Inc. (Berkshire Hathaway Inc.)
  • 9.3.13 Sophia Home
  • 9.3.14 Springs Window Fashions
  • 9.3.15 Suofeiya Home Collection Co. Ltd.