家庭用装飾品の市場規模、シェア、成長分析、製品タイプ別、価格別、流通チャネル別、所得層別、地域別 - 産業予測、2025-2032年

家庭用装飾品の世界市場規模は2023年に9,201億米ドルとなり、2024年の9,670億3,000万米ドルから2032年には1兆4,396億6,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.1％で成長する見通しです。

椅子張り・家庭用装飾品市場は、豪華な製品、特に木材フローリングや家具に対する消費者需要の増加によって大きく成長します。世界の人口の55％以上が都市部に住んでおり、都市化の動向はライフスタイルの嗜好を変えつつあります。環境に優しい素材が重視されるようになり、革新的なインテリア・ソリューションへの需要がさらに高まっています。これに伴い、eコマースとスマートデバイスの台頭が家庭用装飾品のオンラインショッピングを簡素化し、市場アクセスを拡大しています。しかし、高品質な商品の高価格や、特に木材や皮革の原材料費の高騰といった課題も残されており、多様な消費者層が手頃な価格で購入する妨げになる可能性があります。全体として、家庭用装飾品市場は、不動産の成長によって補完されながら、拡大に向かっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 技術分析
• 顧客と購買基準の分析

家庭用装飾品市場規模：製品タイプ別

• 市場概要
• ホームテキスタイル
  • ラグテキスタイル
  • バステキスタイル
  • ベッドテキスタイル
  • キッチン・ダイニング用テキスタイル
  • キッチン・ダイニング用テキスタイル
• 床材
  • タイル
  • 木材とラミネート
  • ビニールとゴム
  • カーペットとラグ
  • その他
• 家具
  • 台所
  • リビングと寝室
  • バスルーム
  • 屋外
  • 照明
• その他

家庭用装飾品市場規模：価格別

• 市場概要
• プレミアム
• 大衆向け

家庭用装飾品市場規模：流通チャネル別

• 市場概要
• スーパーマーケットとハイパーマーケット
• 専門店
• eコマース
• その他

家庭用装飾品市場規模：所得グループ別

• 市場概要
• 低中所得層
• 中高所得層
• 高所得者層

家庭用装飾品市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Ikea（Sweden）
• Bed Bath & Beyond（United States）
• Wayfair（United States）
• Williams-Sonoma, Inc.（United States）
• Home Depot（United States）
• Lowe's（United States）
• Target（United States）
• Amazon（United States）
• West Elm（United States）
• Crate & Barrel（United States）
• Ashley Furniture Industries（United States）
• Ethan Allen Interiors（United States）
• Mohawk Industries（United States）
• Sherwin-Williams（United States）
• HomeGoods（United States）

結論と提言

Global Home Decor Market size was valued at USD 920.1 billion in 2023 and is poised to grow from USD 967.03 billion in 2024 to USD 1439.66 billion by 2032, growing at a CAGR of 5.1% during the forecast period (2025-2032).

The upholstery and home decor market is set for significant growth driven by increasing consumer demand for opulent products, particularly timber flooring and furniture. Urbanization trends are reshaping lifestyle preferences, with over 55% of the global population living in urban areas, which fuels the need for premium-quality furnishings that cater to contemporary interiors. The growing emphasis on eco-friendly materials further boosts demand for innovative decor solutions. In tandem with this, the rise of e-commerce and smart devices has simplified online shopping for home decor, expanding market access. However, challenges remain, including high prices for quality goods and escalating raw material costs, particularly for wood and leather, which may hinder affordability for diverse consumer segments. Overall, the home decor market is poised for expansion, complemented by real estate growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Home Decor market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Home Decor Market Segments Analysis

Global Home Decor Market is segmented by Product Type, Price, Distribution Channel, Income Group and region. Based on Product Type, the market is segmented into Home textile, Floor covering and Furniture. Based on Price, the market is segmented into Premium and Mass. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Specialty Stores, E-commerce and Others. Based on Income Group, the market is segmented into Lower-middle Income, Upper-Middle Income and Higher Income. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Home Decor Market

The Global Home Decor market is significantly influenced by the rise in disposable income, which has enhanced consumer spending on an array of home decor products. With individuals having more financial freedom, there is a noticeable shift towards investing in premium and high-quality home decor pieces. This increase in financial capability not only reflects a willingness to enhance living spaces but also signals a growing trend towards prioritizing the aesthetics and personal touch in home environments. Consequently, the availability of diverse and luxurious decor options caters to the evolving desires of consumers, further driving the market's growth.

Restraints in the Global Home Decor Market

The global home decor market faces significant competitive pressures, as numerous companies strive to capture a portion of the market share. This intense competition can pose challenges for smaller enterprises, making it increasingly difficult for them to stand out against larger, more established brands with greater resources and market presence. As the landscape evolves, smaller businesses may struggle to maintain their footing and attract consumers amidst the dominance of larger competitors. Consequently, the highly competitive nature of the industry can serve as a restraint for smaller players seeking to succeed in the global home decor arena.

Market Trends of the Global Home Decor Market

The Global Home Decor market is witnessing a significant shift towards sustainability, as consumers increasingly prioritize eco-friendly and ethically sourced products in their purchasing decisions. This trend is prompting brands to innovate by integrating recycled materials and sustainably sourced components into their collections, aligning with the growing demand for products that minimize environmental impact. Moreover, as awareness of climate change and ecological preservation rises, companies are enhancing their marketing strategies to highlight their sustainable practices, further attracting environmentally conscious consumers. This movement not only fosters brand loyalty but also positions sustainability as a crucial factor shaping the future landscape of home decor.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Analysis
• Customer And Buying Criteria Analysis

Global Home Decor Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Home textile
  • Rugs textiles
  • Bath Textiles
  • Bed Textiles
  • Kitchen and Dining Textiles
  • Kitchen and Dining Textiles
• Floor covering
  • Tiles
  • Wood and Laminate
  • Vinyl and Rubber
  • Carpets and Rugs
  • Others
• Furniture
  • Kitchen
  • Living and Bedroom
  • Bathroom
  • Outdoor
  • Lighting
• Others

Global Home Decor Market Size by Price & CAGR (2025-2032)

• Market Overview
• Premium
• Mass

Global Home Decor Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Specialty Stores
• E-commerce
• Others

Global Home Decor Market Size by Income Group & CAGR (2025-2032)

• Market Overview
• Lower-middle Income
• Upper-Middle Income
• Higher Income

Global Home Decor Market Size & CAGR (2025-2032)

• North America (Product Type, Price, Distribution Channel, Income Group)
  • US
  • Canada
• Europe (Product Type, Price, Distribution Channel, Income Group)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Price, Distribution Channel, Income Group)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Price, Distribution Channel, Income Group)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Price, Distribution Channel, Income Group)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Ikea (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bed Bath & Beyond (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wayfair (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Williams-Sonoma, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Home Depot (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lowe's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Target (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• West Elm (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crate & Barrel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ashley Furniture Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ethan Allen Interiors (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mohawk Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sherwin-Williams (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HomeGoods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations