モバイル広告の世界市場における成長機会

世界のモバイル広告市場は、2022年～2027年にかけて大きく成長すると予測されます。アジア太平洋地域は成長機会の点で最大の市場として前進し、北米は高度な技術革新、モバイルインフラ、産業の枠組みが確立され、成長する一方であると考えれられます。

当レポートでは、世界のモバイル広告市場について調査分析し、市場成長への影響因子、市場動向と予測、主要企業プロファイルなどを提供しています。

目次

戦略的必須事項

• 成長がますます困難になっているのはなぜですか？
• The Strategic Imperative 8（TM）
• 世界のモバイル広告業界に対する上位3つの戦略的必須事項の影響
• 成長機会がGrowth Pipeline Engine（TM）を促進

成長機会分析

• 分析範囲
• セグメンテーション
• 主な競合
• 成長指標
• 成長促進要因
• 成長抑制要因
• 予測の前提条件
• 広告費予測
• 広告費予測分析
• 広告費予測：地域別
• 広告費予測分析：地域別
• 価格動向と予測分析
• 競合環境
• 収益シェア
• 収益シェア分析
• 収益モデル

成長機会分析：アプリ内広告

• 成長指標
• 広告費予測
• 広告費予測：地域別
• 予測分析と市場動向

成長機会分析：モバイルWeb広告

• 成長指標
• 広告費の予測
• 広告費予測：地域別
• 予測分析と市場動向

成長機会分析：モバイル動画広告

• 成長指標
• 広告費の予測
• 広告費予測：地域別
• 予測分析と市場動向

注目すべき企業の評価

• 企業プロファイルの評価
• Adludio
• Amobee
• Chartboost
• Digital Turbine
• Entravision
• Flurry
• ironSource
• MoEngage
• RhytmOne

成長機会領域

• 成長機会1：分散化広告
• 成長機会2：モバイルゲーム広告
• 成長機会3：新興国・新興国市場への拡大
• 成長機会４：メタバース広告

結論

次のステップ

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by big-data-enabled targeting magnifies the possibilities of engaging customers. Brands and advertisers have to engage customers in relevant conversation across mobile devices and engagement platforms and for the length of their digital journey.

The research evaluates the global mobile advertising industry, and North and Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, Africa (EMEA) are the primary regions it discusses. This study focuses on in-app, mobile web, and mobile video advertising. Although mobile search is cited briefly, the analysis does not focus on this segment. The base year is 2021, and the forecast period is from 2022 to 2027, with a breakdown by segment type and region. In general, mobile ad spending is set to grow significantly from 2022 to 2027. Asia-Pacific will advance as the biggest market in terms of growth opportunity while North America's advanced technology innovation, mobile infrastructure, and industrial frameworks will only grow, as the market becomes established.

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Global Mobile Advertising Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Segmentation
• Key Competitors
• Growth Metrics
• Growth Drivers
• Growth Restraints
• Forecast Assumptions
• Ad Spending Forecast
• Ad Spending Forecast Analysis
• Ad Spending Forecast by Region
• Ad Spending Forecast Analysis by Region
• Pricing Trends and Forecast Analysis
• Competitive Environment
• Revenue Share
• Revenue Share Analysis
• Revenue Models

Growth Opportunity Analysis-In-App Advertising

• Growth Metrics
• Ad Spending Forecast
• Ad Spending Forecast by Region
• Forecast Analysis and Market Trend

Growth Opportunity Analysis-Mobile Web Advertising

• Growth Metrics
• Ad Spending Forecast
• Ad Spending Forecast by Region
• Forecast Analysis and Market Trend

Growth Opportunity Analysis-Mobile Video Advertising

• Growth Metrics
• Ad Spending Forecast
• Ad Spending Forecast by Region
• Forecast Analysis and Market Trend

Companies to Watch Assessment

• Company Profile Assessment
• Adludio
• Amobee
• Chartboost
• Digital Turbine
• Entravision
• Flurry
• ironSource
• MoEngage
• RhytmOne

Growth Opportunity Universe

• Growth Opportunity 1-Decentralization Advertising
• Growth Opportunity 1-Decentralization Advertising (continued)
• Growth Opportunity 2-Mobile Game Advertising
• Growth Opportunity 2-Mobile Game Advertising (continued)
• Growth Opportunity 3-Expansion to Emerging and Developing Markets
• Growth Opportunity 3-Expansion to Emerging and Developing Markets (continued)
• Growth Opportunity 4-Metaverse Advertising
• Growth Opportunity 4-Metaverse Advertising (continued)

The Last Word

• Conclusions and Recommendations
• 3 Big Predictions

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• List of Exhibits (continued)
• Legal Disclaimer