サンプル依頼リスト カート
  • English
  • Korean
  • Traditional Chinese
  • Simplified Chinese
デフォルト表紙
市場調査レポート
商品コード
1455284

モバイル広告の世界市場レポート 2024

Mobile Advertising Global Market Report 2024
出版日: 受注後更新 | 発行: The Business Research Company | ページ情報: 英文 175 Pages | 納期: 2～10営業日

● お客様のご希望に応じて、既存データの加工や未掲載情報（例：国別セグメント）の追加などの対応が可能です。　 詳細はお問い合わせください。

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=158.97円
モバイル広告の世界市場レポート 2024
出版日: 受注後更新
発行: The Business Research Company
ページ情報: 英文 175 Pages
納期: 2～10営業日
  • 全表示
  • 概要
  • 目次
概要

モバイル広告の市場規模は、今後数年間で急速に成長すると予想されています。 2028年には15.2%の年間複合成長率（CAGR）で4,898億4,000万米ドルに成長すると予想されます。予測期間中に予想される成長は、拡張現実（AR）と仮想現実（VR）の統合、人工知能と機械学習の進歩、アプリ内広告の注目度の高まり、プライバシー規制の影響、および広告の透明性とクロスプラットフォーム統合の傾向に焦点を当てます。予測期間中に予想される重要な動向には、5Gテクノロジーの出現、モバイルテクノロジーの継続的な進歩、アプリ内広告の普及の拡大、ビデオコンテンツの優位性、プログラマティック広告の拡大などが含まれます。

ソーシャルメディアとeコマースの普及がさらに進むと予想されており、モバイル広告市場の成長を促進する態勢が整っています。社会的交流やコンテンツ共有を促進するオンラインプラットフォームを表すソーシャルメディアと、商品やサービスのオンライン売買を伴うeコマースは、モバイル広告を利用してスマートフォンの普及を活用します。これにより、ユーザーのオンラインインタラクションとシームレスに統合された、ターゲットを絞った魅力的なプロモーション戦略の実装が可能になり、ブランドの認知度、顧客エンゲージメントが強化され、ダイナミックなデジタル情勢で販売が促進されます。たとえば、米国国勢調査局の報告によると、2023年の第3四半期には、eコマースの売上が総売上の15.6%を占めました。さらに、オランダに本拠を置くソフトウェア会社Meltwaterによると、2023年 2月時点で英国のLinkedIn会員は3,500万人、Instagramユーザーは2,875万人に達し、英国におけるLinkedInの潜在的な広告リーチは2022年から2023年の間に2.9%増加しました。ソーシャルメディアとeコマースの浸透は、モバイル広告市場の成長の重要な原動力です。

デジタル広告の台頭も、今後数年間でモバイル広告市場の拡大を促進すると予想されます。デジタル広告は、ソーシャルネットワーキングサイト、Webサイト、検索エンジンなどのオンラインチャネルでの広告の掲載を含み、ターゲットを絞った手法、カスタマイズされたコンテンツ、インタラクティブな形式を通じてブランドの認知度を高め、モバイル視聴者を効果的に引きつけます。さまざまなモバイルプラットフォームにわたる柔軟性とユーザーアクティビティを監視する機能は、広告キャンペーンの最適化とモバイル広告の取り組みの全体的な影響の拡大に貢献します。 2022年 4月の時点で、米国に本拠を置くインターネットマーケティング会社WordStream Inc.は、総マーケティング支出の72%がデジタルマーケティングプラットフォームに向けられ、マーケティング活動の55%がデジタルで実施されたと報告しました。 2021年のデジタル広告への支出は4,360億米ドルに達し、オフライン広告への支出1,960億米ドルを上回りました。したがって、デジタル広告の台頭は、モバイル広告市場の推進において極めて重要な役割を果たしています。

目次

第1章 エグゼクティブサマリー

第2章 市場の特徴

第3章 市場動向と戦略

第4章 マクロ経済シナリオ

  • 高インフレが市場に与える影響
  • ウクライナ・ロシア戦争が市場に与える影響
  • COVID-19による市場への影響

第5章 世界市場規模と成長

  • 世界の市場促進要因と抑制要因
    • 市場促進要因
    • 市場抑制要因
  • 世界の市場規模実績と成長、2018年～2023年
  • 世界の市場規模予測と成長、2023年～2028年、2033年

第6章 市場セグメンテーション

  • 世界のモバイル広告市場、フォーマットタイプ別セグメンテーション、実績および予測、2018-2023、2023-2028年、2033年
  • 検索
  • ディスプレイ
  • デジタルビデオ
  • その他
  • 世界のモバイル広告市場、カテゴリー別セグメンテーション、実績および予測、2018-2023年、2023-2028年、2033年
  • アートとエンターテイメント
  • 興味・趣味
  • その他のカテゴリー
  • 世界のモバイル広告市場、モバイルデバイス別セグメンテーション、実績および予測、2018-2023、2023-2028年、2033年
  • スマートフォン
  • ラップトップとノートブック
  • その他
  • 世界のモバイル広告市場、業界別セグメンテーション、実績および予測、2018-2023、2023-2028年、2033年
  • 小売とeコマース
  • メディアとエンターテイメント
  • ヘルスケア
  • 銀行、金融サービス、保険（BFSI）
  • 教育
  • 旅行と観光
  • その他

第7章 地域および国の分析

  • 世界のモバイル広告市場、地域別、実績および予測、2018-2023、2023-2028年、2033年
  • 世界のモバイル広告市場、国別、実績および予測、2018-2023、2023-2028年、2033年

第8章 アジア太平洋市場

第9章 中国市場

第10章 インド市場

第11章 日本市場

第12章 オーストラリア市場

第13章 インドネシア市場

第14章 韓国市場

第15章 西欧市場

第16章 英国市場

第17章 ドイツ市場

第18章 フランス市場

第19章 イタリア市場

第20章 スペイン市場

第21章 東欧市場

第22章 ロシア市場

第23章 北米市場

第24章 米国市場

第25章 カナダ市場

第26章 南米市場

第27章 ブラジル市場

第28章 中東市場

第29章 アフリカ市場

第30章 競合情勢と企業プロファイル

  • モバイル広告市場の競合情勢
  • モバイル広告市場の企業プロファイル
    • Amazon.com Inc.
    • Apple Inc.
    • Alphabet Inc.
    • Meta Platforms Inc.
    • IBM Corporation

第31章 その他の主要および革新的な企業

  • Cognizant Technology Solutions Corporation
  • Adobe Systems Inc.
  • X Corp.
  • Applovin Corporation
  • Ubisoft Inc.
  • Pandora Media Inc.
  • MobVista International Technologies Ltd.
  • Amobee Inc.
  • Millennial Media Inc.
  • Mintegral International Ltd.
  • Avazu Inc.
  • Inmobi Pte. Ltd.
  • Affle India Ltd.
  • Verve Group
  • Epom Ltd.

第32章 競合ベンチマーキング

第33章 競合ダッシュボード

第34章 主要な合併と買収

第35章 将来の見通しと可能性の分析

第36章 付録

目次
Product Code: r16285

Mobile advertising involves the presentation of advertisements on mobile devices, including smartphones and tablets. Mobile ad platforms are equipped with advanced tracking and analytics capabilities, enabling real-time adjustments and optimization of campaigns based on performance data.

The primary formats of mobile advertising include search, display, digital video, and other variations. In the context of mobile advertising, search pertains to the various methods of displaying ads on mobile devices tailored to users' search behavior and preferences. The diverse categories covered by mobile advertising include art and entertainment, hobbies and interests, and others, and it is compatible with various mobile devices such as smartphones, laptops, notebooks, and others. This advertising method is utilized by various industries, including retail and e-commerce, media and entertainment, healthcare, banking, financial services and insurance (BFSI), education, travel and tourism, among others.

The mobile advertising market research report is one of a series of new reports from The Business Research Company that provides mobile advertising market statistics, including mobile advertising industry global market size, regional shares, competitors with a mobile advertising market share, detailed mobile advertising market segments, market trends and opportunities, and any further data you may need to thrive in the mobile advertising industry. This mobile advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mobile advertising market size has grown rapidly in recent years. It will grow from $240.42 billion in 2023 to $277.73 billion in 2024 at a compound annual growth rate (CAGR) of 15.5%. The growth observed in the historic period can be attributed to the widespread proliferation of smartphones, the expansion of the mobile app ecosystem, advancements in data analytics and targeting, the influential role of social media, and a notable shift in consumer behavior.

The mobile advertising market size is expected to see rapid growth in the next few years. It will grow to $489.84 billion in 2028 at a compound annual growth rate (CAGR) of 15.2%. The anticipated growth in the forecast period can be attributed to the integration of augmented reality (AR) and virtual reality (VR), advancements in artificial intelligence and machine learning, the increasing prominence of in-app advertising, the impact of privacy regulations and a focus on ad transparency, as well as the trend towards cross-platform integration. Significant trends expected in the forecast period include the emergence of 5G technology, continuous advancements in mobile technologies, the growing prevalence of in-app advertising, the dominance of video content, and the expansion of programmatic advertising.

The anticipated higher penetration of social media and e-commerce is poised to drive the growth of the mobile advertising market. Social media, denoting online platforms facilitating social interaction and content sharing, and e-commerce, involving the online buying and selling of goods and services, utilize mobile advertising to tap into the widespread use of smartphones. This enables the implementation of targeted and engaging promotional strategies seamlessly integrated with users' online interactions, enhancing brand visibility, customer engagement, and driving sales in the dynamic digital landscape. For example, in the third quarter of 2023, e-commerce sales, as reported by the United States Census Bureau, constituted 15.6% of total sales. Moreover, according to Meltwater, a Netherlands-based software company, the UK saw 35 million LinkedIn members and 28.75 million Instagram users in February 2023, with LinkedIn's potential ad reach in the UK increasing by 2.9% between 2022 and 2023. Hence, the higher penetration of social media and e-commerce is a significant driver for the growth of the mobile advertising market.

The ascent of digital advertising is also anticipated to propel the expansion of the mobile advertising market in the years to come. Digital advertising, involving the publication of advertisements on online channels such as social networking sites, websites, and search engines, enhances brand visibility through targeted techniques, tailored content, and interactive formats to engage a mobile audience effectively. The flexibility across various mobile platforms and the capability to monitor user activity contribute to optimizing ad campaigns and amplifying the overall impact of mobile advertising efforts. As of April 2022, WordStream Inc., a US-based internet marketing firm, reported that 72% of total marketing spending was directed toward digital marketing platforms, and 55% of marketing activities were conducted digitally. In 2021, the expenditure on digital advertising amounted to $436 billion, surpassing the $196 billion spent on offline advertising. Thus, the rise of digital advertising plays a pivotal role in driving the mobile advertising market.

The anticipated high costs of mobile advertising are poised to impede the growth of the mobile advertising market. The elevated expenses associated with mobile advertising may limit the ability of small firms to engage in extensive and ongoing mobile marketing activities, emphasizing the need for cost-effective strategies to enhance participation in the mobile advertising market. For example, in July 2023, Business of Apps, a UK-based B2B media and information platform for the app sector, reported fluctuations in the price of 1,000 Rewarded video ad views for US advertisers, ranging from $15.6 in December 2021 to $12.6 in March 2022. Consequently, the high costs of mobile advertising stand as a restraining factor for the mobile advertising market.

Major companies in the mobile advertising market are incorporating new technologies, including AI-powered marketing automation tools and features, to assist brands in achieving more specific goals for their ads. AI-powered marketing automation tools and features are designed to automate and optimize various marketing tasks and processes, utilizing artificial intelligence and machine learning algorithms to enhance efficiency and effectiveness. For example, in June 2023, Alphabet Inc., a US-based technology company, introduced two new AI-powered features for advertisers. The first feature, called Demand Gen, is a mobile advertising tool that employs AI to place advertiser's photo and video ads across various products such as Gmail, the YouTube feed, and Shorts. The second feature utilizes AI to identify the optimal ad placements and maximize views for a brand's video ads. These features eliminate the need for advertisers to determine ad placements and instead focus on finding the most effective placements.

In August 2021, Azerion Group N.V., a Netherlands-based software company, acquired Keymobile for an undisclosed amount. This acquisition aimed to bolster Azerion's European platform and expand its mobile advertising capabilities. Through this transaction, Keymobile's services will be integrated with Azerion's existing platform, advancing the company's goals of providing publishers in Europe with a more extensive in-game advertising resource. Keymobile is a Sweden-based mobile advertising company.

Major companies operating in the mobile advertising market report are Amazon.com Inc., Apple Inc., Alphabet Inc., Meta Platforms Inc., IBM Corporation, Cognizant Technology Solutions Corporation, Adobe Systems Inc., X Corp., Applovin Corporation, Ubisoft Inc., Pandora Media Inc., MobVista International Technologies Ltd., Amobee Inc., Millennial Media Inc., Mintegral International Ltd., Avazu Inc., Inmobi Pte. Ltd., Affle India Ltd., Verve Group, Epom Ltd., Creative Clicks, Flurry Inc., Leanplum, Smaato Inc., Chartboost Inc., TUNE Inc., PageFair Ltd.

North America was the largest region in the mobile advertising market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the mobile advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The mobile advertising market includes revenues earned by entities by providing services such as social media marketing, monitoring and analyzing the performance of mobile ad campaigns, and managing mobile display ad campaigns. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Mobile Advertising Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on mobile advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for mobile advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The mobile advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of covid 19 on supply chains and consumption patterns.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

  • 1) By Format Type: Search; Display; Digital Video; Other Format Types
  • 2) By Category: Art And Entertainment; Hobbies And Interests; Other Categories
  • 3) By Mobile Devices: Smartphones; Laptops And Notebooks; Other Mobile Devices
  • 4) By Vertical: Retail And E-commerce; Media And Entertainment; Healthcare; Banking, Financial Services And Insurance (BFSI); Education; Travel And Tourism; Other Verticals
  • Companies Mentioned: Amazon.com Inc.; Apple Inc.; Alphabet Inc.; Meta Platforms Inc.; IBM Corporation
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Mobile Advertising Market Characteristics

3. Mobile Advertising Market Trends And Strategies

4. Mobile Advertising Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On The Market
  • 4.2. Ukraine-Russia War Impact On The Market
  • 4.3. COVID-19 Impact On The Market

5. Global Mobile Advertising Market Size and Growth

  • 5.1. Global Mobile Advertising Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Mobile Advertising Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Mobile Advertising Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Mobile Advertising Market Segmentation

  • 6.1. Global Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Search
  • Display
  • Digital Video
  • Other Format Types
  • 6.2. Global Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Art And Entertainment
  • Hobbies And Interests
  • Other Categories
  • 6.3. Global Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Smartphones
  • Laptops And Notebooks
  • Other Mobile Devices
  • 6.4. Global Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Retail And E-commerce
  • Media And Entertainment
  • Healthcare
  • Banking, Financial Services And Insurance (BFSI)
  • Education
  • Travel And Tourism
  • Other Verticals

7. Mobile Advertising Market Regional And Country Analysis

  • 7.1. Global Mobile Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Mobile Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Mobile Advertising Market

  • 8.1. Asia-Pacific Mobile Advertising Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.4. Asia-Pacific Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Mobile Advertising Market

  • 9.1. China Mobile Advertising Market Overview
  • 9.2. China Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.4. China Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Mobile Advertising Market

  • 10.1. India Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.3. India Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Mobile Advertising Market

  • 11.1. Japan Mobile Advertising Market Overview
  • 11.2. Japan Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.4. Japan Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Mobile Advertising Market

  • 12.1. Australia Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Australia Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Mobile Advertising Market

  • 13.1. Indonesia Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Indonesia Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Mobile Advertising Market

  • 14.1. South Korea Mobile Advertising Market Overview
  • 14.2. South Korea Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.4. South Korea Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Mobile Advertising Market

  • 15.1. Western Europe Mobile Advertising Market Overview
  • 15.2. Western Europe Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.4. Western Europe Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Mobile Advertising Market

  • 16.1. UK Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.3. UK Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Mobile Advertising Market

  • 17.1. Germany Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.3. Germany Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Mobile Advertising Market

  • 18.1. France Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.2. France Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.3. France Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Mobile Advertising Market

  • 19.1. Italy Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.2. Italy Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.3. Italy Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Mobile Advertising Market

  • 20.1. Spain Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.2. Spain Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.3. Spain Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Mobile Advertising Market

  • 21.1. Eastern Europe Mobile Advertising Market Overview
  • 21.2. Eastern Europe Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.4. Eastern Europe Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Mobile Advertising Market

  • 22.1. Russia Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.3. Russia Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Mobile Advertising Market

  • 23.1. North America Mobile Advertising Market Overview
  • 23.2. North America Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.4. North America Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Mobile Advertising Market

  • 24.1. USA Mobile Advertising Market Overview
  • 24.2. USA Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.4. USA Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Mobile Advertising Market

  • 25.1. Canada Mobile Advertising Market Overview
  • 25.2. Canada Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.4. Canada Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Mobile Advertising Market

  • 26.1. South America Mobile Advertising Market Overview
  • 26.2. South America Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.4. South America Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Mobile Advertising Market

  • 27.1. Brazil Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. Brazil Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Mobile Advertising Market

  • 28.1. Middle East Mobile Advertising Market Overview
  • 28.2. Middle East Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.4. Middle East Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Mobile Advertising Market

  • 29.1. Africa Mobile Advertising Market Overview
  • 29.2. Africa Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.4. Africa Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Mobile Advertising Market Competitive Landscape And Company Profiles

  • 30.1. Mobile Advertising Market Competitive Landscape
  • 30.2. Mobile Advertising Market Company Profiles
    • 30.2.1. Amazon.com Inc.
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1.4. Financial Performance
    • 30.2.2. Apple Inc.
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2.4. Financial Performance
    • 30.2.3. Alphabet Inc.
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3.4. Financial Performance
    • 30.2.4. Meta Platforms Inc.
      • 30.2.4.1. Overview
      • 30.2.4.2. Products and Services
      • 30.2.4.3. Strategy
      • 30.2.4.4. Financial Performance
    • 30.2.5. IBM Corporation
      • 30.2.5.1. Overview
      • 30.2.5.2. Products and Services
      • 30.2.5.3. Strategy
      • 30.2.5.4. Financial Performance

31. Mobile Advertising Market Other Major And Innovative Companies

  • 31.1. Cognizant Technology Solutions Corporation
  • 31.2. Adobe Systems Inc.
  • 31.3. X Corp.
  • 31.4. Applovin Corporation
  • 31.5. Ubisoft Inc.
  • 31.6. Pandora Media Inc.
  • 31.7. MobVista International Technologies Ltd.
  • 31.8. Amobee Inc.
  • 31.9. Millennial Media Inc.
  • 31.10. Mintegral International Ltd.
  • 31.11. Avazu Inc.
  • 31.12. Inmobi Pte. Ltd.
  • 31.13. Affle India Ltd.
  • 31.14. Verve Group
  • 31.15. Epom Ltd.

32. Global Mobile Advertising Market Competitive Benchmarking

33. Global Mobile Advertising Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Mobile Advertising Market

35. Mobile Advertising Market Future Outlook and Potential Analysis

  • 35.1 Mobile Advertising Market In 2028 - Countries Offering Most New Opportunities
  • 35.2 Mobile Advertising Market In 2028 - Segments Offering Most New Opportunities
  • 35.3 Mobile Advertising Market In 2028 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer