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ロケーションターゲット型モバイル広告の世界市場規模調査＆予測、テクノロジー別、エンドユーザー産業別、地域別分析、2023-2030年

Global Location Targeted Mobile Advertising Market Size study & Forecast, by Technology, by End-user Industry and Regional Analysis, 2023-2030
出版日: | 発行: Bizwit Research & Consulting LLP | ページ情報: 英文 | 納期: 2～3営業日

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本日の銀行送金レート: 1USD=158.97円
ロケーションターゲット型モバイル広告の世界市場規模調査＆予測、テクノロジー別、エンドユーザー産業別、地域別分析、2023-2030年
出版日: 2023年06月27日
発行: Bizwit Research & Consulting LLP
ページ情報: 英文
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

ロケーションターゲット型モバイル広告市場とは、地理的な位置に基づいてモバイル・ユーザーにターゲティング広告を配信することに重点を置く広告業界のセグメントを指します。

スマートフォンやタブレット端末などのモバイル機器から得られる位置情報を利用して、特定の場所や特定の地点に近い場所にいる特定のユーザーを特定し、ターゲティングします。市場成長の原動力となっているのは、各業界におけるデジタル化の急速な進展や、インターネットおよびGPS対応モバイル機器の普及拡大といった主な要因です。

Statistaによると、ホスピタリティ部門には、ホテル、観光、飲食品サービス、さらにはテーマパークなど、幅広いサービス関連産業が含まれます。世界のホスピタリティ市場規模は2020年に3兆4,867億7,000万で、2021年には4兆1,325億米ドルに拡大すると予測されています。一方、旅行アプリからの収入は2022年から2023年にかけて世界で17％増加し、総額約4億米ドルになると予測されています。また、「2020 Digital Trends in Asia Pacific」レポートによると、同地域の調査対象企業の57％以上が、2020年にデジタル広告への支出を増やすと予測しています。さらに、モバイル通信とジオポジショニング技術の進歩、ソーシャルメディアの利用増加が、予測期間中に市場機会を創出します。しかし、位置追跡の消費者の間で安全性とセキュリティに関する意識の高まりは、2023年から2030年の予測期間を通じて市場の成長を抑制します。

ロケーションターゲット型モバイル広告の世界市場調査において考慮した主要地域は、アジア太平洋、北米、欧州、ラテンアメリカ、中東・アフリカです。北米は、同地域におけるスマートフォンの利用増加とIoT技術の成長により、世界市場シェアをリードしています。しかし、アジア太平洋地域は、eコマースプラットフォームを介した商品やサービスへの支出の増加、広告の低コストモデルが市場成長を促進する主な要因のいくつかであるため、最も急成長している地域になると予想されます。

本調査の目的は、近年におけるさまざまなセグメントと国の市場規模を明らかにし、今後数年間の市場規模を予測することです。本レポートは、調査対象国における業界の質的・量的側面の両方を盛り込むよう設計されています。

また、市場の将来的な成長を規定する促進要因や課題などの重要な側面に関する詳細情報も提供しています。さらに、主要企業の競合情勢や製品提供の詳細な分析とともに、利害関係者が投資するためのミクロ市場における潜在的な機会も組み込んでいます。

目次

第1章 エグゼクティブサマリー

  • 市場スナップショット
  • 世界市場・セグメント別市場推計・予測、2020-2030年
    • ロケーションターゲット型モバイル広告市場：地域別、2020-2030年
    • ロケーションターゲット型モバイル広告市場：テクノロジー別、2020-2030年
    • ロケーションターゲット型モバイル広告市場：エンドユーザー産業別、2020-2030年
  • 主要動向
  • 調査手法
  • 調査前提条件

第2章 ロケーションターゲット型モバイル広告の世界市場の定義と範囲

  • 調査目的
  • 市場の定義と範囲
    • 業界の進化
    • 調査範囲
  • 調査対象年
  • 通貨換算レート

第3章 世界のロケーションターゲット型モバイル広告市場力学

  • ロケーションターゲット型モバイル広告市場のインパクト分析（2020-2030年）
    • 市場促進要因
      • 業界別デジタル化の急速な進展
      • インターネットとGPS対応モバイルデバイスの普及拡大
    • 市場の課題
      • 位置情報追跡に対する消費者の安全・安心意識の高まり
    • 市場機会
      • モバイル通信とジオポジショニング技術の進歩
      • ソーシャルメディア利用の増加

第4章 ロケーションターゲット型モバイル広告の世界市場：産業分析

  • ポーターの5フォースモデル
    • 供給企業の交渉力
    • 買い手の交渉力
    • 新規参入業者の脅威
    • 代替品の脅威
    • 競争企業間の敵対関係
  • ポーターの5フォース影響分析
  • PEST分析
    • 政治
    • 経済
    • 社会
    • 技術
    • 環境
    • 法律
  • 主な投資機会
  • 主要成功戦略
  • COVID-19影響分析
  • 破壊的動向
  • 業界専門家の視点
  • アナリストの結論・提言

第5章 ロケーションターゲット型モバイル広告の世界市場：テクノロジー別

  • 市場スナップショット
  • ロケーションターゲット型モバイル広告の世界市場：テクノロジー別、実績、ポテンシャル分析
  • ロケーションターゲット型モバイル広告の世界市場：テクノロジー別推定・予測、2020-2030年
  • ロケーションターゲット型モバイル広告市場、サブセグメント別分析
    • ジオフェンシング
    • ビーコン
    • ハイパーコンテクストターゲティング
    • ジオターゲティング
    • ジオ・コンケスト

第6章 ロケーションターゲット型モバイル広告の世界市場：エンドユーザー産業別

  • 市場スナップショット
  • ロケーションターゲット型モバイル広告の世界市場：エンドユーザー産業別、実績 - ポテンシャル分析
  • ロケーションターゲット型モバイル広告の世界市場：エンドユーザー産業別、推定・予測：2020-2030年
  • ロケーションターゲット型モバイル広告市場、サブセグメント分析
    • 小売業
    • 銀行、金融サービス、保険
    • 旅行、観光、病院
    • ヘルスケア
    • その他のエンドユーザー産業

第7章 ロケーションターゲット型モバイル広告の世界市場：地域別分析

  • 主要国
  • 主な新興国
  • ロケーションターゲット型モバイル広告市場、地域別市場スナップショット
  • 北米
    • 米国
      • テクノロジーの推定・予測、2020-2030年
      • エンドユーザー産業の推定・予測、2020-2030年
    • カナダ
  • 欧州ロケーションターゲット型モバイル広告市場スナップショット
    • 英国
    • ドイツ
    • フランス
    • スペイン
    • イタリア
    • その他欧州
  • アジア太平洋地域ロケーションターゲット型モバイル広告市場スナップショット
    • 中国
    • インド
    • 日本
    • オーストラリア
    • 韓国
    • その他アジア太平洋地域
  • ラテンアメリカのロケーションターゲット型モバイル広告市場スナップショット
    • ブラジル
    • メキシコ
  • 中東&アフリカ
    • サウジアラビア
    • 南アフリカ
    • その他中東とアフリカ

第8章 競合情報

  • 主要企業のSWOT分析
  • 主要市場戦略
  • 企業プロファイル
    • InMarket
      • 主要情報
      • 概要
      • 財務（データの入手可能性によります）
      • 製品概要
      • 最近の動向
    • Google LLC
    • Facebook Inc.
    • IBM Technology Corporation
    • Microsoft Corporation
    • Gimbal Inc.
    • ThumbVista LLC
    • Bluedot Innovation
    • Apple Inc.
    • GroundTruth

第9章 調査プロセス

  • 調査プロセス
    • データマイニング
    • 分析
    • 市場推定
    • 検証
    • 出版
  • 調査属性
  • 調査前提
図表

LIST OF TABLES

  • TABLE 1. Global Location Targeted Mobile Advertising Market, report scope
  • TABLE 2. Global Location Targeted Mobile Advertising Market estimates & forecasts by Region 2020-2030 (USD Billion)
  • TABLE 3. Global Location Targeted Mobile Advertising Market estimates & forecasts by Technology 2020-2030 (USD Billion)
  • TABLE 4. Global Location Targeted Mobile Advertising Market estimates & forecasts by End User Industry 2020-2030 (USD Billion)
  • TABLE 5. Global Location Targeted Mobile Advertising Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 6. Global Location Targeted Mobile Advertising Market by region, estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 7. Global Location Targeted Mobile Advertising Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 8. Global Location Targeted Mobile Advertising Market by region, estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 9. Global Location Targeted Mobile Advertising Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 10. Global Location Targeted Mobile Advertising Market by region, estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 11. Global Location Targeted Mobile Advertising Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 12. Global Location Targeted Mobile Advertising Market by region, estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 13. Global Location Targeted Mobile Advertising Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 14. Global Location Targeted Mobile Advertising Market by region, estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 15. U.S. Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 16. U.S. Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 17. U.S. Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 18. Canada Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 19. Canada Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 20. Canada Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 21. UK Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 22. UK Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 23. UK Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 24. Germany Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 25. Germany Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 26. Germany Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 27. France Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 28. France Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 29. France Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 30. Italy Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 31. Italy Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 32. Italy Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 33. Spain Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 34. Spain Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 35. Spain Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 36. RoE Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 37. RoE Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 38. RoE Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 39. China Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 40. China Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 41. China Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 42. India Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 43. India Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 44. India Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 45. Japan Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 46. Japan Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 47. Japan Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 48. South Korea Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 49. South Korea Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 50. South Korea Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 51. Australia Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 52. Australia Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 53. Australia Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 54. RoAPAC Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 55. RoAPAC Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 56. RoAPAC Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 57. Brazil Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 58. Brazil Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 59. Brazil Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 60. Mexico Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 61. Mexico Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 62. Mexico Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 63. RoLA Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 64. RoLA Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 65. RoLA Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 66. Saudi Arabia Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
  • TABLE 67. South Africa Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 68. RoMEA Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
  • TABLE 69. List of secondary sources, used in the study of global Location Targeted Mobile Advertising Market
  • TABLE 70. List of primary sources, used in the study of global Location Targeted Mobile Advertising Market
  • TABLE 71. Years considered for the study
  • TABLE 72. Exchange rates considered

List of tables and figures and dummy in nature, final lists may vary in the final deliverable

LIST OF FIGURES

  • FIG 1. Global Location Targeted Mobile Advertising Market, research methodology
  • FIG 2. Global Location Targeted Mobile Advertising Market, Market estimation techniques
  • FIG 3. Global Market size estimates & forecast methods
  • FIG 4. Global Location Targeted Mobile Advertising Market, key trends 2022
  • FIG 5. Global Location Targeted Mobile Advertising Market, growth prospects 2023-2030
  • FIG 6. Global Location Targeted Mobile Advertising Market, porters 5 force model
  • FIG 7. Global Location Targeted Mobile Advertising Market, pest analysis
  • FIG 8. Global Location Targeted Mobile Advertising Market, value chain analysis
  • FIG 9. Global Location Targeted Mobile Advertising Market by segment, 2020 & 2030 (USD Billion)
  • FIG 10. Global Location Targeted Mobile Advertising Market by segment, 2020 & 2030 (USD Billion)
  • FIG 11. Global Location Targeted Mobile Advertising Market by segment, 2020 & 2030 (USD Billion)
  • FIG 12. Global Location Targeted Mobile Advertising Market by segment, 2020 & 2030 (USD Billion)
  • FIG 13. Global Location Targeted Mobile Advertising Market by segment, 2020 & 2030 (USD Billion)
  • FIG 14. Global Location Targeted Mobile Advertising Market, regional snapshot 2020 & 2030
  • FIG 15. North America Location Targeted Mobile Advertising Market 2020 & 2030 (USD Billion)
  • FIG 16. Europe Location Targeted Mobile Advertising Market 2020 & 2030 (USD Billion)
  • FIG 17. Asia pacific Location Targeted Mobile Advertising Market 2020 & 2030 (USD Billion)
  • FIG 18. Latin America Location Targeted Mobile Advertising Market 2020 & 2030 (USD Billion)
  • FIG 19. Middle East & Africa Location Targeted Mobile Advertising Market 2020 & 2030 (USD Billion)

List of tables and figures and dummy in nature, final lists may vary in the final deliverable

目次

Global Location Targeted Mobile Advertising Market is valued at approximately USD XX billion in 2022 and is anticipated to grow with a healthy growth rate of more than 16.87% over the forecast period 2023-2030. The Location Targeted Mobile Advertising Market refers to the segment of the advertising industry that focuses on delivering targeted ads to mobile users based on their geographic location. It involves the use of location data from mobile devices, such as smartphones and tablets, to identify and target specific audiences in a particular location or proximity to a specific point of interest. The market growth is driven by key factors such as rapidly increasing digitalization across industry verticals and growing penetration of Internet & GPS-enabled mobile devices.

According to Statista, the hospitality sector includes a wide range of service-related industries, including hotels, tourism, food, and beverage services, and even theme parks. The size of the global hospitality market was 3486.77 billion dollars in 2020, and it was anticipated that it would increase to 4132.5 billion dollars in 2021. On the other hand, it is anticipated that worldwide income from travel apps would increase by 17% from 2022 to 2023, totaling around USD 400 million. Also, according to the 2020 Digital Trends in Asia Pacific report, more than 57% of the organizations polled in the area expect to boost their spending on digital advertising in 2020. Moreover, Advancements in mobile communication and geo-positioning technologies and the increasing use of social media create market opportunities during the projected period. However, rising Awareness Regarding Safety and Security among Consumers of Location Tracking stifles market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Location Targeted Mobile Advertising Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America is leading the global market share owing to increasing smartphone usage and the growth of IoT technology within the region. However, Asia Pacific is expected to be the fastest growing region due to increasing spend on goods and services via an e-commerce platform, and low-cost model of advertising are some of the prime factors driving the market growth

Major market players included in this report are:

  • InMarket
  • Google LLC
  • Facebook Inc.
  • IBM Technology Corporation
  • Microsoft Corporation
  • Gimbal Inc.
  • ThumbVista LLC
  • Bluedot Innovation
  • Apple Inc.
  • GroundTruth

Recent Developments in the Market:

  • In May 2021, GroundTruth announced a cooperation and integration with Yext.Yext is an online brand management company. consumers will probably be able to manage their listings on the Yext platform due to the connection, which also makes use of GroundTruth's proprietary Blueprint mapping technology to target specific consumers with tailored offers and advertisements.

Global Location Targeted Mobile Advertising Market Report Scope:

  • Historical Data: 2020 - 2021
  • Base Year for Estimation: 2022
  • Forecast period: 2023-2030
  • Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
  • Segments Covered: Technology, End User Industry, Region
  • Regional Scope: North America; Europe; Asia Pacific; Latin America; Middle East & Africa
  • Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Technology:

  • Geo-fencing
  • Beacons
  • Hyper-contextual Targeting
  • Geo-targeting
  • Geo-conquesting

By End User Industry:

  • Retail
  • Banking, Financial Services, and Insurance
  • Travel, Tourism, and Hospitality
  • Healthcare
  • Other End-user Industries

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • Rest of Middle East & Africa

Table of Contents

Chapter 1. Executive Summary

  • 1.1. Market Snapshot
  • 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
    • 1.2.1. Location Targeted Mobile Advertising Market, by Region, 2020-2030 (USD Billion)
    • 1.2.2. Location Targeted Mobile Advertising Market, by Technology, 2020-2030 (USD Billion)
    • 1.2.3. Location Targeted Mobile Advertising Market, by End User Industry, 2020-2030 (USD Billion)
  • 1.3. Key Trends
  • 1.4. Estimation Methodology
  • 1.5. Research Assumption

Chapter 2. Global Location Targeted Mobile Advertising Market Definition and Scope

  • 2.1. Objective of the Study
  • 2.2. Market Definition & Scope
    • 2.2.1. Industry Evolution
    • 2.2.2. Scope of the Study
  • 2.3. Years Considered for the Study
  • 2.4. Currency Conversion Rates

Chapter 3. Global Location Targeted Mobile Advertising Market Dynamics

  • 3.1. Location Targeted Mobile Advertising Market Impact Analysis (2020-2030)
    • 3.1.1. Market Drivers
      • 3.1.1.1. Rapidly increasing digitalization across industry verticals
      • 3.1.1.2. Growing penetration of internet & GPS-enabled mobile devices
    • 3.1.2. Market Challenges
      • 3.1.2.1. Rising Awareness Regarding Safety and Security among Consumers of Location Tracking
    • 3.1.3. Market Opportunities
      • 3.1.3.1. Advancement in mobile communication and geo-positioning technologies
      • 3.1.3.2. Increasing use of social media

Chapter 4. Global Location Targeted Mobile Advertising Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
  • 4.2. Porter's 5 Force Impact Analysis
  • 4.3. PEST Analysis
    • 4.3.1. Political
    • 4.3.2. Economical
    • 4.3.3. Social
    • 4.3.4. Technological
    • 4.3.5. Environmental
    • 4.3.6. Legal
  • 4.4. Top investment opportunity
  • 4.5. Top winning strategies
  • 4.6. COVID-19 Impact Analysis
  • 4.7. Disruptive Trends
  • 4.8. Industry Expert Perspective
  • 4.9. Analyst Recommendation & Conclusion

Chapter 5. Global Location Targeted Mobile Advertising Market, by Technology

  • 5.1. Market Snapshot
  • 5.2. Global Location Targeted Mobile Advertising Market by Technology, Performance - Potential Analysis
  • 5.3. Global Location Targeted Mobile Advertising Market Estimates & Forecasts by Technology 2020-2030 (USD Billion)
  • 5.4. Location Targeted Mobile Advertising Market, Sub Segment Analysis
    • 5.4.1. Geo-fencing
    • 5.4.2. Beacons
    • 5.4.3. Hyper-contextual Targeting
    • 5.4.4. Geo-targeting
    • 5.4.5. Geo-conquesting

Chapter 6. Global Location Targeted Mobile Advertising Market, by End User Industry

  • 6.1. Market Snapshot
  • 6.2. Global Location Targeted Mobile Advertising Market by End User Industry, Performance - Potential Analysis
  • 6.3. Global Location Targeted Mobile Advertising Market Estimates & Forecasts by End User Industry 2020-2030 (USD Billion)
  • 6.4. Location Targeted Mobile Advertising Market, Sub Segment Analysis
    • 6.4.1. Retail
    • 6.4.2. Banking, Financial Services, and Insurance
    • 6.4.3. Travel, Tourism, and Hospitality
    • 6.4.4. Healthcare
    • 6.4.5. Other End-user Industries

Chapter 7. Global Location Targeted Mobile Advertising Market, Regional Analysis

  • 7.1. Top Leading Countries
  • 7.2. Top Emerging Countries
  • 7.3. Location Targeted Mobile Advertising Market, Regional Market Snapshot
  • 7.4. North America Location Targeted Mobile Advertising Market
    • 7.4.1. U.S. Location Targeted Mobile Advertising Market
      • 7.4.1.1. Technology breakdown estimates & forecasts, 2020-2030
      • 7.4.1.2. End User Industry breakdown estimates & forecasts, 2020-2030
    • 7.4.2. Canada Location Targeted Mobile Advertising Market
  • 7.5. Europe Location Targeted Mobile Advertising Market Snapshot
    • 7.5.1. U.K. Location Targeted Mobile Advertising Market
    • 7.5.2. Germany Location Targeted Mobile Advertising Market
    • 7.5.3. France Location Targeted Mobile Advertising Market
    • 7.5.4. Spain Location Targeted Mobile Advertising Market
    • 7.5.5. Italy Location Targeted Mobile Advertising Market
    • 7.5.6. Rest of Europe Location Targeted Mobile Advertising Market
  • 7.6. Asia-Pacific Location Targeted Mobile Advertising Market Snapshot
    • 7.6.1. China Location Targeted Mobile Advertising Market
    • 7.6.2. India Location Targeted Mobile Advertising Market
    • 7.6.3. Japan Location Targeted Mobile Advertising Market
    • 7.6.4. Australia Location Targeted Mobile Advertising Market
    • 7.6.5. South Korea Location Targeted Mobile Advertising Market
    • 7.6.6. Rest of Asia Pacific Location Targeted Mobile Advertising Market
  • 7.7. Latin America Location Targeted Mobile Advertising Market Snapshot
    • 7.7.1. Brazil Location Targeted Mobile Advertising Market
    • 7.7.2. Mexico Location Targeted Mobile Advertising Market
  • 7.8. Middle East & Africa Location Targeted Mobile Advertising Market
    • 7.8.1. Saudi Arabia Location Targeted Mobile Advertising Market
    • 7.8.2. South Africa Location Targeted Mobile Advertising Market
    • 7.8.3. Rest of Middle East & Africa Location Targeted Mobile Advertising Market

Chapter 8. Competitive Intelligence

  • 8.1. Key Company SWOT Analysis
    • 8.1.1. Company 1
    • 8.1.2. Company 2
    • 8.1.3. Company 3
  • 8.2. Top Market Strategies
  • 8.3. Company Profiles
    • 8.3.1. InMarket
      • 8.3.1.1. Key Information
      • 8.3.1.2. Overview
      • 8.3.1.3. Financial (Subject to Data Availability)
      • 8.3.1.4. Product Summary
      • 8.3.1.5. Recent Developments
    • 8.3.2. Google LLC
    • 8.3.3. Facebook Inc.
    • 8.3.4. IBM Technology Corporation
    • 8.3.5. Microsoft Corporation
    • 8.3.6. Gimbal Inc.
    • 8.3.7. ThumbVista LLC
    • 8.3.8. Bluedot Innovation
    • 8.3.9. Apple Inc.
    • 8.3.10. GroundTruth

Chapter 9. Research Process

  • 9.1. Research Process
    • 9.1.1. Data Mining
    • 9.1.2. Analysis
    • 9.1.3. Market Estimation
    • 9.1.4. Validation
    • 9.1.5. Publishing
  • 9.2. Research Attributes
  • 9.3. Research Assumption