北米のデジタルゲーミング市場：2023年

デジタルゲーミング市場は今後数年で急成長し、北米がアジア太平洋に次いで最も高い収益シェアを占めると予測されています。北米のデジタルゲーミング産業は、メタバースとブロックチェーンゲームの出現の中でブームを経験しています。

当レポートでは、北米のデジタルゲーミングの市場を調査し、世界、北米地域、および主要国におけるゲーム関連収益の予測、各種区分別の内訳、ゲーマー数の推移、好んで利用されるデバイス、ゲーマーによるアクティビティ、好みなどをまとめています。

目次

第1章 マネジメントサマリー

第2章 世界

• デジタルゲーミング市場の動向：概要
• ゲーム市場の収益実績・予測
• ビデオゲームの総収益：セグメント別
• ゲーム市場の収益：セグメント別
• ゲーム収益の内訳：セグメント別
• ゲーム市場の収益：地域別
• ゲーミング収益の地域別の内訳・総ゲーミング収益の割合
• モバイルゲーム収益の割合：国別
• ゲームプレーヤー総数
• ゲームプレイヤー総数に対する地域別の内訳
• ゲームプレーヤー総数：セグメント別
• ゲーマーがビデオゲームをプレイするために最も好んで使用するデバイス
• 上位の好まれるゲームプラットフォーム：世代別
• モバイルゲーム収益の割合：チャネル別
• iOSモバイルゲームの年間収益の推移
• Google Playモバイルゲームの年間収益の推移
• アプリ内ビデオゲームの総広告収入の予測
• ゲーム関連のダイメンションでゲーマーが関わりたいトップ５：世代別
• ゲーム内購入でお金を使いたいと回答したゲーマーの割合：世代別
• ゲーマーが行う上位のゲーム内購入：世代別
• メタバースで購入する上位3つの理由
• 売上上位10位のオンラインゲーム
• Apple App Storeでの売上上位10位のオンラインゲーム
• Google Playストアでの売上上位10位のオンラインゲーム

第3章 北米

• 地域
  • デジタルゲーミング市場の動向：概要
• 米国
  • ゲーミングへの総支出：セグメント別
  • デジタルゲーマー数の予測：デバイス別
  • ビデオゲーム製品への消費者支出・消費者支出の減少につながる要因
  • ビデオゲームプレーヤーの内訳
  • ゲームで好まれるデバイス
  • 無料ゲームにアクセスしたプレーヤーの割合
  • サブスクリプションでゲームにアクセスするプレーヤーの割合
  • 実生活よりもゲームで多くを表現できるZ世代ゲーマーの割合
  • 毎週のゲームの平均時間
  • ゲームの購入決定に影響を与える主な要因
  • ライブゲーム内イベントで購入したゲーマーの内訳
  • 少なくとも年に数回ゲーム内購入を行うプレーヤーの割合
  • メタバースがゲーム業界を変えると信じているゲーマーの割合
  • Z世代ゲーマーがメタバースで行う予定の上位アクティビティ
  • Z世代ゲーマーがメタバースでブランドに提供することを期待しているトップアクティビティ
  • ゲーマーが考えるメタバース関連の上位企業
  • ビデオゲームとメタバースでの主な懸念がデータプライバシーであるゲーマーの割合：世代別
• カナダ
  • ゲームで好んで使用するデバイス

The digital gaming market is forecast to surge in the coming years, with North America representing the highest revenue share, second to Asia-Pacific:" new yStats.com report.

The digital gaming industry in North America is experiencing a boom amidst the emergence of the Metaverse and blockchain gaming

Technological advancements and emerging trends are driving the global gaming industry, with trends like advanced technology in gaming, socializing, cloud gaming, and gaming in the Metaverse gaining traction. Gamers and brands are embracing these trends, transforming the gaming market beyond just playing games to encompass viewing, attending events, and creating content. Brands like Minecraft and Fortnite are incorporating Metaverse elements, such as virtual worlds for in-game socialization. Globally, gaming in the Metaverse is on the rise, with over half of surveyed Gen Z gamers in the U.S. intending to make money in the Metaverse as of February 2022. Consumer expectations are changing, with Gen Z gamers expecting virtual stores in the Metaverse for browsing and purchasing products. Blockchain gaming is also gaining momentum, allowing NFTs and blockchain technology for in-game character sales and virtual goods trading.

The U.S. has witnessed declining consumer spending on video game products, despite a surge in the number of players

The global video gaming industry is growing gradually in the backdrop of changing consumer expectations, advanced technology, and new monetization models, and North America is no exception to this trend. Following the pandemic, there was a surge in digital and online gaming, leading to new trends such as gaming in the Metaverse, among others. Gaming companies are introducing new business models, such as subscriptions, in-game purchases, multiplayer games, and virtual goods within games. North America is a leader in gaming revenue, second only to Asia-Pacific, with revenue reaching billions of euros as of 2022, as per the new yStats.com report. Additionally, the total spending on gaming in the U.S. reached billions of euros, with the highest spending coming from content spending during the same period. Although the gaming market in the U.S. is forecast to see an increase in the number of digital gamers by 2026, consumer spending on video game products reduced as of 2022. The pandemic-fueled growth that led to a peak in consumer spending as of 2021 calmed down in 2022, resulting in a decline in spending on video game products. Moreover, the rise in the cost of necessary everyday products worldwide led to a shift away from purchasing video game products.

Gaming companies such as Sony and Microsoft, among others, also registered a decline in the sale of gaming consoles, indicating reduced expenditure on video game products. Lastly, the market saw a limited supply of new technologically advanced console hardware amidst the slow release of new gaming titles, further plummeting.

Table of Contents

1. Management Summary

2. Global

• Overview of Digital Gaming Market Trends, April 2023 (1 of 2)
• Overview of Digital Gaming Market Trends, April 2023 (2 of 2)
• Gaming Market Revenue, in USD billion, 2020-2022 & 2025f
• Total Video Game Revenue, by Segment, in USD billion, 2022e-2026f
• Gaming Market Revenue, by Segment, in USD billion, 2022e
• Breakdown of Gaming Revenues, by Segment, in %, 2022e
• Gaming Market Revenue, by Region, in USD billion, 2022e
• Breakdown of Gaming Revenue, by Regions, in % of Total Gaming Revenue, 2022e
• Share of Mobile Game Revenue, by Countries, in %, 2022
• Total Number of Gaming Players, in billions, 2020-2022e & 2025f
• Breakdown of Total Number of Players, by Regions, in % of Total Gaming Players, 2022e
• Total Number of Gaming Players, by Segment, in billions, 2022e
• Most Preferred Devices Used Among Gamers to Play Video Games, in % of Gamers, 2022
• Top Preferred Gaming Platforms, by Generation, in % of Gamers, 2022
• Share of Mobile Game Revenue, by Channel, in %, 2022
• Annual iOS Mobile Game Revenue, in USD billion, 2020-2022
• Annual Google Play Mobile Game Revenue, in USD billion, 2020-2022
• Total In-App Video Game Advertising Revenue, in USD billion, 2022e-2026f
• Top 5 Most Preferred Activities in an Immersive World Compared to Traditional Alternatives, in % of Respondents, April 2022
• Top Gaming-Related Dimensions That Gamers Are Willing to Engage in, by Generation, in % of Gamers, 2022
• Share of Gamers Who Prefer to Spend Money on In-Game Purchases, by Generation, in %, 2022
• Top In-Game Purchases That Gamers Make, by Generation, in % of Gamers, 2022
• Top 3 Reasons for Making Purchases in the Metaverse, in % of Respondents, April 2022
• Top 10 Grossing Online Games, by Revenue, in USD billion, 2022
• Top 10 Grossing Online Games on Apple App Store, by Revenue, in USD million, 2022
• Top 10 Grossing Online Games on Google Play Store, by Revenue, in USD million, 2022

3. North America

• 3.1. Regional
  • Overview of Digital Gaming Market Trends, April 2023
• 3.2. USA
  • Total Spending on Gaming, by Segment, in USD billion, 2022
  • Number of Digital Gamers, by Device, in millions, 2022-2026f
  • Consumer Spending on Video Game Products, in USD billions, & Factors Leading to the Decline in Consumer Spending, 2020-2022e
  • Breakdown of Video Game Players, by Age, in %, February 2022
  • Preferred Devices Used for Gaming, in % of Players, February 2022
  • Share of Players Accessing Free-to-Play Games in the Last Year, in %, February 2022
  • Share of Players Accessing Games via Subscriptions, in %, February 2022
  • Share of Gen Z Gamers Who Are Able to Express More in a Game Than in Real Life, in %, February 2022
  • Average Time Spent Playing Games Each Week, in % of Players, February 2022
  • Top Factors Influencing Purchase Decision of Games, in % of Players, February 2022
  • Breakdown of Gamers Making Purchases in a Live In-Game Event, in %, March 2022
  • Share of Players Making In-Game Purchases at least Few Times a Year, in %, February 2022
  • Share of Gamers Who Believe the Metaverse Will Change the Gaming Industry, in %, May 2022
  • Top Activities Gen Z Gamers Plan to Do in the Metaverse, in % of Gamers, February 2022
  • Top Activities That Gen Z Gamers Are Expecting Brands to Offer in the Metaverse, in % of Gamers, February 2022
  • Top Companies Associated with the Metaverse According to Gamers, in % of Gamers, May 2022
  • Share of Gamers Whose Main Concern in Video Games and the Metaverse is Data Privacy, by Generation, in %, February 2022
• 3.3. Canada
  • Preferred Devices Used for Gaming, in % of Adults, May 2022