モバイルフードサービス市場（製品種類別、顧客層別、ビジネスモデル別、地域別）：将来予測（2026～2032年）

モバイルフードサービス市場の評価（2026～2032年）

便利でフレキシブルな食事オプションに対する消費者需要の高まり都市化が加速するにつれて、消費者の多忙なライフスタイルは迅速で便利な食事ソリューションを求めるようになり、フードトラックや移動ベンダーは魅力的な選択肢となり、2024年には59億9,000万米ドルを超え、2032年には98億3,000万米ドルに達します。

モバイル注文アプリ、GPS対応の位置追跡、非接触型支払いはすべて、顧客の利便性を向上させ市場を前進させる技術的進歩の一例です。さらに、ユニークでグルメ、健康志向の選択肢を求める食の嗜好の変化により、モバイルフードサービスは食品業界のダイナミックで拡大するセグメントへと変貌を遂げ、2026年から2032年までのCAGRは約6.37%で成長すると予想されます。

モバイルフードサービス市場定義／概要

モバイルフードサービスとは、フードトラック、カート、トレーラーなどの移動車両で営業し、様々な場所で顧客にオン・ザ・ゴーの食事を提供する飲食品プロバイダーのことです。これらのサービスは、都市部、祭り、イベント、ビジネス街などで、手早く便利な食事を提供するために一般的に利用されています。ファストフードや屋台料理からグルメ料理や専門料理まで、幅広い食の選択肢を提供し、一般消費者とニッチな食市場の両方に対応しています。都市化、利便性に対する消費者の需要、食品イノベーションのおかげで、モバイルフードサービスの将来は明るいと思われます。

便利で迅速な食事オプションに対する需要の高まりがモバイルフードサービス市場を牽引するか？

便利で迅速な食事オプションに対する需要の高まりは、モバイルフードサービス市場の主要な促進要因です。この動向は、ライフスタイルの変化、都市化、現代生活のペースの速さによって、近年加速しています。特に都市部の消費者は、素早く簡単にアクセスできるだけでなく、多様で高品質な食事の選択肢を求めています。全米レストラン協会が2023年6月に発表した報告書によると、成人の63％が、パンデミック以前に比べて、テイクアウトやデリバリー料理を注文する傾向が高まっています。このような消費者行動の変化は、モバイルフードサービスの繁栄に有利な環境を作り出しています。

2023年7月、ペプシコは「フード・フォー・グッド」イニシアチブの立ち上げを発表しました。このイニシアチブには、十分な栄養のない食事を素早く提供するフード・トラックの都市部への配備が含まれます。こうした開発は、テクノロジー企業から地方自治体、大手企業に至るまで、さまざまな利害関係者が、便利で迅速な食事の選択肢を求める消費者の需要を原動力とするモバイルフードサービス市場の成長にどのように対応し、後押ししているかを示しています。

規制上のハードルの高まりはモバイルフードサービス市場の成長を助けるか？

規制ハードルの高まりは、モバイルフードサービス市場の成長を大きく阻害する可能性があります。業界が成長するにつれて、政府や地方自治体は食品の安全性を確保し、都市空間を管理し、交通問題に対処するために規制を強化します。こうした規制には、複雑な許可手続き、安全衛生検査、ゾーニング規制、営業時間制限などが頻繁に含まれます。こうした規制の枠組みをうまく利用することは、移動販売業者、特に小規模の事業者にとっては時間とコストのかかることです。

さらに、規制の強化は、運営上の非効率やコスト増につながり、収益性を低下させる。食品安全基準、廃棄物管理、立地特有の規則などの規制を遵守するには、設備、トレーニング、文書化などに多額の投資が必要となります。こうした規制が強化されるにつれ、新規ベンダーの参入障壁が高まり、市場の革新と成長が阻害される可能性があります。規制は品質と安全性を確保するためのものではあるが、その複雑さが増すと、モバイルフードサービスが成功するために必要な俊敏性と拡張性が制限される可能性があります。

目次

第1章 イントロダクション

• 市場の定義
• 市場区分
• 分析手法

第2章 エグゼクティブサマリー

• 主な分析結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 モバイルフードサービス市場：製品種類別

• 食品
• 飲料

第5章 モバイルフードサービス市場：顧客層別

• 都市部のプロフェッショナル
• イベント参加者
• 旅行者・レジャー客
• 住宅地

第6章 モバイルフードサービス市場：ビジネスモデル別

• 独立系ベンダー
• フランチャイズ
• レストランチェーン

第7章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• 新型コロナウイルス感染症 (COVID-19) の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Subway IP LLC
• Kogi BBQ（米国）
• Luke's Lobster Holding LLC（米国）
• Cousins Maine Lobster（米国）
• DessertTruck Works（米国）
• Don Chow Tacos（米国）
• Baby's Badass Burgers（米国）
• Flying Pig Truck（米国）
• Bian Dang（米国）

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Mobile Food Services Market Valuation - 2026-2032

Rising consumer demand for dining options that are both convenient and flexible. As urbanization accelerates, consumers' busy lifestyles prompt them to seek quick and convenient meal solutions, making food trucks and mobile vendors appealing options surpassing USD 5.99 Billion in 2024 and reaching USD 9.83 Billion by 2032.

Mobile ordering apps, GPS-enabled location tracking, and contactless payments are all examples of technological advancements that improve customer convenience and drive the market forward. Furthermore, changing food preferences for unique, gourmet, and health-conscious options have transformed mobile food services into a dynamic and expanding segment of the food industry is expected to grow at a CAGR of about 6.37% from 2026 to 2032.

Mobile Food Services Market: Definition/ Overview

Mobile food services are food and beverage providers that operate from mobile vehicles such as food trucks, carts, or trailers, providing on-the-go meals to customers in a variety of locations. These services are commonly used in urban areas, festivals, events, and business districts to provide quick, convenient meals. They provide a wide range of food options, from fast food and street food to gourmet and specialty cuisine, catering to both regular consumers and niche food markets. The future of mobile food services looks bright, thanks to urbanization, consumer demand for convenience, and food innovation.

Will Rising Demand for Convenient and Quick dining options Drive the Mobile Food Services Market?

The growing demand for convenient and quick dining options is a major driver in the mobile food services market. This trend has accelerated in recent years, driven by changing lifestyles, urbanization, and the fast pace of modern life. Consumers, particularly in urban areas, are looking for food options that are not only quick and easy to access, but also diverse and high-quality. According to a report released by the National Restaurant Association in June 2023, 63% of adults are more likely to order takeout or delivery food now than they were before the pandemic. This shift in consumer behavior has created a favorable environment for mobile food services to thrive.

In July 2023, PepsiCo announced the launch of its "Food for Good" initiative, which includes deploying food trucks in underserved urban areas to provide quick, nutritious meals. These developments demonstrate how various stakeholders, ranging from technology companies to local governments and major corporations, are responding to and fueling the growth of the mobile food services market, which is driven by consumer demand for convenient and quick dining options.

Will Growing Stringent Regulatory Hurdles Help the Growth of the Mobile Food Services Market?

Growing regulatory hurdles can significantly impede the growth of the mobile food services market. As the industry grows, governments and local authorities tighten regulations to ensure food safety, manage urban space, and address traffic issues. These regulations frequently include complex permitting procedures, health and safety inspections, zoning restrictions, and operating time limits. Navigating these regulatory frameworks can be time-consuming and costly for mobile food vendors, especially small operators who may lack the resources to keep up with changing laws.

Furthermore, increased regulations can lead to operational inefficiencies and higher costs, reducing profitability. Compliance with regulations, such as food safety standards, waste management, and location-specific rules requires a significant investment in equipment, training, and documentation. As these regulations tighten, the barriers to entry for new vendors rise, potentially stifling market innovation and growth. While regulations are intended to ensure quality and safety, their increasing complexity may limit the agility and scalability that mobile food services require to thrive.

Category-Wise Acumens

Will Rising Demand for Food Service Drive the Mobile Food Services Market?

The increasing demand for food service is expected to drive significant growth in the mobile food services market. This trend is largely driven by rising consumer demand for convenience and on-the-go dining options, as well as the growing popularity of food trucks and mobile kitchens. According to Verified Market Research, the global mobile food services market was worth approximately USD 5.9 Billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 6.37% from 2026 to 2032. This surge is being driven by a shift in consumer behavior toward seeking diverse and unique dining experiences that mobile food services can provide, such as gourmet meals and specialty foods not typically found in traditional restaurants.

Furthermore, government initiatives are promoting this growth. In August 2024, The United States Small Business Administration (SBA) announced new grants to help small businesses, including mobile food services, with economic recovery and job creation. These developments suggest that the mobile food services market is well-positioned to capitalize on rising demand for flexible and convenient food options, as well as favorable regulatory and financial environments.

On the other hand, the drinks segment is expanding at the fastest rate, due to the growing popularity of mobile coffee, juice, and specialty beverage vendors. As consumers seek health-conscious and artisanal drink options, the drinks industry is expanding rapidly in both developed and emerging markets.

Will Rising Sakes through Independent Vendors Model Fuel the Mobile Food Services Market?

Rising sales through the independent vendor model are expected to drive the growth of the mobile food services market. Independent vendors benefit from flexibility, which enables them to respond quickly to consumer preferences and trends. These small-scale entrepreneurs frequently introduce innovative and unique food offerings, targeting niche markets that larger chains may overlook. In August 2023, the National Food Truck Association reported that independent food trucks in the United States saw a 15% increase in sales, driven by consumer demand for diverse and gourmet street food. Independent vendors can also operate in a variety of settings, from urban areas to local events and festivals, broadening their market reach.

In July 2024, the Canadian government announced new policies to reduce permit fees and streamline the food truck licensing process, with the goal of encouraging entrepreneurship and supporting small businesses. This regulatory relief is expected to increase the number of independent vendors entering the market, thereby contributing to its growth. As independent vendors gain popularity through social media marketing and partnerships with delivery platforms, their increasing sales will fuel the mobile food services market, positioning it as a key growth driver in the coming years.

However, the franchise industry is the fastest growing. As established restaurant brands expand into the mobile food space, franchises provide consistency and brand recognition, resulting in a loyal customer base. With rising consumer demand for convenient and familiar food options, more restaurant chains are embracing the mobile food model, resulting in rapid growth in the franchise segment.

Country/Region-wise

Will Rising Well-established Food Truck Culture in North America Drive the Mobile Food Services Market?

The well-established food truck culture in North America is a key driver of the mobile food services market. Food trucks have become a popular dining option in the United States, offering a diverse menu and low prices. This trend is fueled by consumers' growing desire for convenience, variety, and one-of-a-kind culinary experiences. According to an IBIS World report for 2023, the U.S. food truck industry has seen consistent growth, and this trend is expected to continue as cities such as Los Angeles, New York, and Austin embrace food trucks. Many operators are experimenting with fusion cuisines, gourmet offerings, and healthier alternatives, which will appeal to a wide range of consumers.

Government regulations have also helped to support the food truck industry. In June 2024, New York City passed legislation that reduced food truck permit requirements, allowing more vendors to enter the market. This move is expected to accelerate the expansion of mobile food services in July 2024, Technomic's research indicates that favorable policies, combined with increased use of mobile payment technologies, will continue to propel the food truck market. The established food truck culture, combined with new policies and technological advancements, establishes North America as a key player in the global mobile food services market.

Will Increasing Disposable Incomes in Asia-Pacific Propel the Mobile Food Services Market?

The rising disposable incomes in the Asia-Pacific region are a significant driver of the mobile food services market. As economic growth raises living standards in countries such as China, India, and Southeast Asia, consumers are more willing to spend on convenient and diverse food options, including those provided by mobile food services.

In April 2023, According to an Asian Development Bank report released, despite global economic challenges, the Asia-Pacific region's GDP is expected to grow by 4.8% in 2023, increasing to 4.9% in 2024. This economic growth translates directly into higher disposable incomes. In January 2023 in China, the National Bureau of Statistics reported that residents' per capita disposable income increased by 5.0% in real terms in 2022, reaching 36,883 yuan (approximately $5,700). This trend is shared by other rapidly developing economies in the region. As disposable incomes rise, consumers are more likely to try new cuisines and dining experiences, which directly benefits the mobile food services sector.

Competitive Landscape

The competitive landscape of the mobile food services market is characterized by a mix of local and regional food trucks, small to mid-sized enterprises, and independent mobile vendors. These players compete on factors like menu diversity, price, convenience, and location flexibility. Many smaller vendors leverage social media and mobile apps to attract customers, offering niche cuisines or specialty foods to differentiate themselves. Additionally, collaborations with local events, festivals, and pop-up markets have become essential for visibility and customer engagement.

Some of the prominent players operating in the mobile food services market include:

Subway IP LLC

Kogi BBQ

Luke's Lobster Holding LLC

Cousins Maine Lobster

Dessert Truck Works

Don Chow Tacos

Baby's Badass Burgers

Flying Pig Truck

Bian Dang

Latest Developments

In March 2024, Urban Eats, announced plans to open 50 new franchise locations in North America. The expansion is intended to capitalize on the growing demand for diverse and convenient dining options.

In February 2024, Foodie Wheels introduced a cutting-edge mobile ordering system, which improved customer interaction and streamlined order processing. The upgrade is part of the company's overall strategy to enhance user experience and operational efficiency.

In January 2024, Tasty Trails has formed alliances with local farmers to source fresh, organic ingredients. This move promotes local agriculture and meets the growing consumer demand for healthy, sustainable food options.

Mobile Food Services Market, By Category

• Type of Product:
• Food
• Drinks
• Clientele Group:
• Urban Professionals
• Attendees of the Event
• Travelers and Leisure Pursuers
• Residential places
• Business Model:
• Independent Vendors
• Franchises
• Restaurant Chains
• Region:
• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Mobile Food Services Market, By Type of Product

• Food
• Drinks

5. Mobile Food Services Market, By Clientele Group

• Urban Professionals
• Attendees of the Event
• Travelers and Leisure Pursuers
• Residential places

6. Mobile Food Services Market, By Business Model

• Independent Vendors
• Franchises
• Restaurant Chains

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Subway IP LLC
• Kogi BBQ (US)
• Luke's Lobster Holding LLC (US)
• Cousins Maine Lobster (US)
• DessertTruck Works (US)
• Don Chow Tacos (US)
• Baby's Badass Burgers (US)
• Flying Pig Truck (US)
• Bian Dang (US)

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References