ブロードバンドサービス市場：製品別、展開別、企業規模別、エンドユーザー別、地域別、2026年～2032年

ブロードバンドサービス市場の評価-2026年～2032年

各業界でデジタル技術の採用が拡大しているため、堅牢なブロードバンドインフラが必要であり、これがブロードバンドサービスの採用を後押ししています。COVID-19の大流行によるリモートワークやオンライン教育へのシフトは、信頼性の高いブロードバンドサービスの必要性を著しく高めており、市場規模は2024年に3,959億1,000万米ドルを突破し、2032年までには約7,281億4,000万米ドルの評価額に達します。

これに加えて、オンラインストリーミングサービスやコンテンツ消費の急増が広帯域ブロードバンド接続の需要を促進しており、2026年から2032年までのCAGRは8.73%で市場は成長します。

ブロードバンドサービス市場定義/概要

ブロードバンドサービスとは、従来のダイヤルアップ接続よりも高速で、常時接続可能な高速インターネットアクセスを指します。これには、DSL、光ファイバー、ケーブル、衛星、ワイヤレスブロードバンドなど、さまざまな技術が含まれ、さまざまなオンライン活動をサポートする強化されたインターネット接続をユーザーに提供します。

ブロードバンドサービスは、住宅、商業、産業など、さまざまな分野で利用されています。家庭では、ストリーミング、ゲーム、遠隔作業などのアクティビティをサポートします。企業では、効率的な業務、クラウドコンピューティング、シームレスな通信のためにブロードバンドに依存しています。産業界では、ブロードバンドがIoTアプリケーション、スマート製造、リアルタイムのデータ分析を可能にし、生産性とイノベーションを推進しています。

ブロードバンドサービスの将来は、高速インターネットの機能と到達範囲を拡大する5G技術の登場によって有望視されています。光ファイバーインフラと地方ブロードバンドイニシアチブへの投資の増加は、デジタルデバイドを解消し、サービスが行き届いていない地域へのアクセスを提供します。

高速インターネット接続に対する需要の高まりは、ブロードバンドサービスの普及をどのように促進するか？

ブロードバンドサービス市場は大幅な成長を遂げていますが、その主な要因は、さまざまな分野で高速インターネット接続に対する需要が高まっていることにあります。米連邦通信委員会（FCC）によると、米国のブロードバンド接続数は2023年に4.3%増加し、4億7,200万接続に達します。この成長には、リモートワーク、オンライン教育、デジタルエンターテインメントの台頭が拍車をかけています。2024年2月には、Comcast Corporationが10 Gbpsファイバーネットワークを500万世帯に拡大すると発表し、帯域幅需要の増大に対応することに業界が注力していることが浮き彫りになりました。

技術の進歩、特に5Gネットワークの展開がブロードバンドサービス市場をさらに後押ししています。米国商務省の報告によると、5Gのカバー率は2021年の58%から2023年末までに人口の80%に達します。この動向に対応して、T-モバイルは2024年3月に「5Gホームインターネット」サービスを開始し、従来の固定回線プロバイダーが十分にサービスを提供していなかった地方に高速ブロードバンドを提供しました。このイノベーションは、デジタルデバイドを解消し、ブロードバンドアクセスを拡大しようとする業界の努力を示すものです。

政府のイニシアティブとデジタルインフラの重要性の高まりが、ブロードバンドサービス市場を形成しています。欧州委員会の「デジタルの10年」戦略は、2030年までに欧州の全世帯にギガビット接続を提供することを目標としています。この目標に沿って、Orange S.A.は2024年1月、フランスの世帯の95％をカバーするFTTH（Fiber to the Home）ネットワークの拡張完了を発表しました。さらに、COVID-19パンデミックは信頼性の高いブロードバンドへのニーズを加速させ、国際通信連合は2022年の世界のインターネットトラフィックがパンデミック前に比べて25%増加すると報告しており、ネットワーク容量と信頼性への投資を促進しています。

ブロードバンドサービスの地理的・地形的制約がその適用を制限する？

山間部や森林密集地、人口の少ない農村部など、地理的に困難な地域でブロードバンドサービスを提供することは問題です。物理的な障壁は、インフラ配備を複雑でコスト高にし、こうした地域でのサービスの利用可能性やカバー範囲を制限します。

ブロードバンドサービスは、国や地域によって大きく異なる複雑な規制環境の影響を受けることが多いです。ライセンシング要件、周波数帯域の割り当て、現地法への準拠といった規制上のハードルは、サービスプロバイダの事業展開を遅らせ、運営コストを増大させ、市場の成長を妨げます。

また、多くの新興国ではブロードバンド市場の競争が激しく、多数のプロバイダーが市場シェアを争っています。このような激しい競争は、価格競争、利益率の低下、顧客獲得と維持の課題につながります。飽和した市場では、新たな成長機会を見出すことも難しいです。

これに加えて、ブロードバンドサービスへの依存度が高まるにつれ、サイバーセキュリティに対する懸念も高まっています。サイバー攻撃、データ漏洩、ネットワークの脆弱性の脅威は、消費者と企業の双方にとって、ブロードバンドサービスの導入を躊躇させる要因となります。サービスプロバイダーは、セキュリティ対策に多額の投資をしなければならないため、コストが増加し、収益性に影響を与える可能性があります。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 ブロードバンドサービス市場：固定ブロードバンドサービス別

• DSL（デジタル加入者線）
• ケーブルブロードバンド
• 光ファイバーブロードバンド

第5章 ブロードバンドサービス市場：無線ブロードバンドサービス別

• モバイルブロードバンド
• 固定無線ブロードバンド

第6章 ブロードバンドサービス市場：衛星ブロードバンドサービス別

• 静止衛星ブロードバンド
• 地球低軌道（LEO）衛星ブロードバンド

第7章 地域別分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• AT&T, Inc.
• Verizon Communications, Inc.
• Comcast Corporation
• Charter Communications, Inc.
• CenturyLink, Inc.（Lumen Technologies）
• T-Mobile US, Inc.
• BT Group plc
• Vodafone Group plc
• Deutsche Telekom AG
• Orange S.A.
• Telefonica S.A.
• Nippon Telegraph and Telephone Corporation（NTT）
• KDDI Corporation
• China Mobile Ltd.
• China Telecom Corporation Limited
• China Unicom（Hong Kong）Limited
• SK Telecom Co., Ltd.
• KT Corporation
• Telstra Corporation Limited
• Rogers Communications, Inc.

第11章 市場展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Broadband Services Market Valuation - 2026-2032

Growing adoption of digital technologies across industries requires robust broadband infrastructure which is propelling the adoption of broadband services. The shift to remote work and online education due to the COVID-19 pandemic has significantly increased the need for reliable broadband services are driving the market size surpass USD 395.91 Billion valued in 2024 to reach a valuation of around USD 728.14 Billion by 2032.

In addition to this, the surge in online streaming services and content consumption drives the demand for high-bandwidth broadband connections are enabling the market to grow at a CAGR of 8.73% from 2026 to 2032.

Broadband Services Market: Definition/ Overview

Broadband services refer to high-speed internet access that is always on and faster than traditional dial-up access. This includes a range of technologies such as DSL, fiber-optic, cable, satellite, and wireless broadband, providing users with enhanced internet connectivity to support various online activities.

Broadband services are utilized across multiple domains, including residential, commercial, and industrial sectors. In homes, they support activities like streaming, gaming, and remote work. Businesses rely on broadband for efficient operations, cloud computing, and seamless communication. In industries, broadband enables IoT applications, smart manufacturing, and real-time data analytics, driving productivity and innovation.

The future of broadband services looks promising with the advent of 5G technology, expanding the capabilities and reach of high-speed internet. Increased investment in fiber-optic infrastructure and rural broadband initiatives will bridge the digital divide, providing access to underserved areas.

How will Rising Demand for High-Speed Internet Connectivity Increase Adoption of Broadband Services?

The broadband services market is experiencing significant growth, primarily driven by the increasing demand for high-speed internet connectivity across various sectors. According to the Federal Communications Commission (FCC), broadband subscriptions in the United States increased by 4.3% in 2023, reaching 472 million connections. This growth is fueled by the rise of remote work, online education, and digital entertainment. In February 2024, Comcast Corporation announced the expansion of its 10 Gbps fiber network to 5 million additional homes, highlighting the industry's focus on meeting growing bandwidth demands.

Technological advancements, particularly the rollout of 5G networks, are further propelling the broadband services market. The U.S. Department of Commerce reported that 5G coverage reached 80% of the population by the end of 2023, up from 58% in 2021. Responding to this trend, T-Mobile launched its "5G Home Internet" service in March 2024, offering high-speed broadband to rural areas previously underserved by traditional fixed-line providers. This innovation demonstrates the industry's efforts to bridge the digital divide and expand broadband access.

Government initiatives and the increasing importance of digital infrastructure are shaping the broadband services market. The European Commission's Digital Decade strategy aims to provide gigabit connectivity to all European households by 2030. In line with this goal, Orange S.A. announced in January 2024 the completion of its FTTH (Fiber to the Home) network expansion, covering 95% of French households. Additionally, the COVID-19 pandemic accelerated the need for reliable broadband, with the International Telecommunication Union reporting a 25% increase in global internet traffic in 2022 compared to pre-pandemic levels, driving investments in network capacity and reliability.

Will Geographical and Topographical Constraints of Broadband Services Restrain Its Application?

Providing broadband services in areas with challenging geography, such as mountainous regions, dense forests, or sparsely populated rural areas, can be problematic. Physical barriers make infrastructure deployment complex and costly, limiting service availability and coverage in these areas.

Broadband services are often subject to complex regulatory environments, which can vary significantly between countries and regions. Regulatory hurdles such as licensing requirements, spectrum allocation, and compliance with local laws can slow down deployment and increase operational costs for service providers, hindering market growth.

Also, in many developed regions, the broadband market is highly competitive, with numerous providers vying for market share. This intense competition can lead to price wars, reduced profit margins, and challenges in customer acquisition and retention. In saturated markets, finding new growth opportunities can be difficult.

In addition to this, as reliance on broadband services increases, so do concerns about cybersecurity. The threat of cyberattacks, data breaches, and network vulnerabilities can deter both consumers and businesses from adopting broadband services. Service providers must invest heavily in security measures, which can increase costs and impact profitability.

Category-Wise Acumens

Will Rise in Adoption of Fiber Optic Broadband Drive Broadband Services Market?

Fiber optic broadband is increasingly dominating the broadband services market due to its superior speed and reliability. According to the Federal Communications Commission (FCC), fiber subscriptions in the United States grew by 12% in 2023, reaching 24.6 million connections. This growth outpaced all other broadband technologies, with fiber now accounting for 28% of fixed broadband subscriptions. In January 2024, Verizon Communications announced the expansion of its Fios fiber network to an additional 3 million homes, demonstrating the industry's continued investment in fiber infrastructure.

The dominance of fiber optic broadband is further reinforced by increasing bandwidth demands and government initiatives. The U.S. Department of Commerce reported that average household internet usage increased by 25% in 2023 compared to 2021, driving the need for higher-capacity connections. Responding to this trend, AT&T launched its 5 Gbps fiber service in March 2024, available to 30% of its fiber footprint. This move highlights the industry's focus on delivering ultra-fast speeds to meet evolving consumer and business needs.

Technological advancements and the shift towards smart cities are propelling fiber optic broadband adoption. The European Commission's Digital Economy and Society Index 2023 reported that fiber coverage in the EU reached 70% of households, up from 59% in 2021. In line with this growth, Deutsche Telekom unveiled its "Fiber Factory" initiative in February 2024, aiming to connect 10 million additional homes to fiber by 2026.

Will Rise in Adoption of Mobile Broadband Drive Broadband Services Market?

Mobile broadband is currently dominating the Broadband Services Market, driven by the rapid adoption of smartphones and the expansion of 4G and 5G networks. According to the International Telecommunication Union (ITU), global mobile broadband subscriptions reached 6.6 billion in 2023, representing 83% of the world's population. This growth is particularly pronounced in developing countries, where mobile networks often provide the primary means of internet access. In February 2024, Ericsson announced the deployment of its advanced 5G network solutions in 50 new markets, highlighting the industry's continued focus on expanding mobile broadband coverage and capacity.

The dominance of mobile broadband is further reinforced by its flexibility and increasing speeds. The U.S. Federal Communications Commission (FCC) reported that median mobile broadband speeds increased by 35% in 2023 compared to 2021, reaching 80 Mbps for 5G connections. Responding to this trend, T-Mobile launched its "5G Ultra Capacity" service in March 2024, offering speeds up to 1 Gbps to 300 million people in the United States. This development demonstrates the industry's commitment to delivering fixed broadband-like speeds over mobile networks.

Government initiatives and the growing importance of connectivity are shaping the mobile broadband market. The European Commission's 5G Action Plan aims to ensure uninterrupted 5G coverage in urban areas and along main transport paths by 2025. In line with this goal, Vodafone Group announced in January 2024 the completion of its 5G network rollout in 100 European cities.Country/Region-wise Acumens

Will Rapid Digital Transformation Enhance Adoption of Broadband Services in Asia Pacific?

The Asia-Pacific region is increasingly dominating the broadband services market, driven by rapid digital transformation and large-scale infrastructure investments. According to the International Telecommunication Union (ITU), the Asia-Pacific region accounted for 53% of global internet users in 2023, with broadband penetration reaching 62% of the population. This growth is fueled by government initiatives and increasing demand for high-speed connectivity. In January 2024, China Mobile announced the expansion of its 5G network to cover 95% of the country's population, demonstrating the region's commitment to advanced broadband technologies.

The dominance of Asia-Pacific in the broadband market is further reinforced by the rapid adoption of fiber-optic networks. The Asia-Pacific Telecommunity reported that fiber-to-the-home (FTTH) connections in the region grew by 18% in 2023 compared to 2021, reaching 645 million subscribers. Responding to this trend, Reliance Jio in India launched its "JioAirFiber" service in March 2024, offering high-speed fixed wireless access to 100 million households. This innovation highlights the region's focus on overcoming geographical challenges to deliver broadband services.

Will Rising Demand For High-Speed Internet in North America Drive Broadband Services Market Growth?

North America is experiencing rapid growth in the broadband services market, driven by increasing demand for high-speed internet and significant investments in network infrastructure. According to the Federal Communications Commission (FCC), broadband subscriptions in the United States increased by 6.2% in 2023, reaching 500 million connections. This growth is fueled by the expansion of fiber-optic networks and 5G technology. In February 2024, Comcast Corporation announced the launch of its 10 Gbps symmetrical internet service in 20 major U.S. cities, demonstrating the industry's push towards ultra-fast broadband speeds.

The North American broadband market is further propelled by government initiatives aimed at bridging the digital divide. The U.S. Department of Commerce reported that the Rural Digital Opportunity Fund has connected 5.2 million previously unserved households to high-speed internet by the end of 2023. Responding to this trend, AT&T unveiled its "Connected Communities" program in January 2024, partnering with local governments to expand affordable broadband access in underserved areas. This initiative highlights the industry's efforts to increase broadband adoption across diverse communities.

Competitive Landscape

The broadband services market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the broadband services market include:

• AT&T, Inc.
• Verizon Communications, Inc.
• Comcast Corporation
• Charter Communications, Inc.
• CenturyLink, Inc. (Lumen Technologies)
• T-Mobile US, Inc.
• BT Group plc
• Vodafone Group plc
• Deutsche Telekom AG
• Orange S.A.
• Telefonica S.A.
• Nippon Telegraph and Telephone Corporation (NTT)
• KDDI Corporation
• China Mobile Ltd.
• China Telecom Corporation Limited
• China Unicom (Hong Kong) Limited
• SK Telecom Co., Ltd.
• KT Corporation
• Telstra Corporation Limited
• Rogers Communications, Inc.

Latest Developments

• In August 2023, Comcast announced the launch of its new 10G network, promising faster speeds and enhanced reliability for broadband services across the U.S.
• In September 2023, Verizon expanded its 5G Home Internet service to 20 new cities, increasing access to high-speed broadband for millions of additional households.
• In October 2023, Google Fiber introduced a new plan offering gigabit speeds at a reduced price, aiming to make high-speed internet more affordable and accessible in key metropolitan areas.

Broadband Services Market, By Category

• Fixed-Line Broadband Services:
• DSL (Digital Subscriber Line)
• Cable Broadband
• Fiber Optic Broadband
• Wireless Broadband Services:
• Mobile Broadband
• Fixed Wireless Broadband
• Satellite Broadband Services:
• Geostationary Satellite Broadband
• Low Earth Orbit (LEO) Satellite Broadband
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2.Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3.Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Broadband Services Market, By Fixed-Line Broadband Services

• DSL (Digital Subscriber Line)
• Cable Broadband
• Fiber Optic Broadband

5. Broadband Services Market, By Wireless Broadband Services

• Mobile Broadband
• Fixed Wireless Broadband

6.Broadband Services Market, By Satellite Broadband Services

• Geostationary Satellite Broadband
• Low Earth Orbit (LEO) Satellite Broadband

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• AT&T, Inc.
• Verizon Communications, Inc.
• Comcast Corporation
• Charter Communications, Inc.
• CenturyLink, Inc. (Lumen Technologies)
• T-Mobile US, Inc.
• BT Group plc
• Vodafone Group plc
• Deutsche Telekom AG
• Orange S.A.
• Telefonica S.A.
• Nippon Telegraph and Telephone Corporation (NTT)
• KDDI Corporation
• China Mobile Ltd.
• China Telecom Corporation Limited
• China Unicom (Hong Kong) Limited
• SK Telecom Co., Ltd.
• KT Corporation
• Telstra Corporation Limited
• Rogers Communications, Inc.

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References