プッシュ・トゥ・トークの世界市場規模：コンポーネント別、ネットワークタイプ別、企業規模別、地域範囲別、予測

プッシュ・トゥ・トークの市場規模と予測

プッシュ・トゥ・トーク市場規模は、2024年に183億7,000万米ドルと評価され、2026年から2032年にかけてCAGR 9.77%で成長し、2032年には362億3,000万米ドルに達すると予測されています。

• プッシュ・トゥ・トーク（PTT）では、無線携帯電話サービスに使用されるデバイスで、ユーザーがボタンを押して音声送信から音声受信に切り替えることで、即座にコミュニケーションをとることができます。このタイプの電話は、トランシーバーの使い方と似ています。PTTでは、一度に一人が話すことができ、同時にお互いの声が聞こえる全二重モードから半二重モードに電話を切り替えることができます。会話には複数の参加者がいる場合もあります。
• ユーザーは携帯電話のプッシュ・トゥ・トーク・アプリケーションを利用してトランシーバーとして機能させています。追加の許可やライセンスは必要なく、ユーザーは他のソフトウェアと同じようにスマートフォンにこれらのアプリケーションをインストールできます。また、iOSやAndroidの携帯電話で通信することもできます。
• この技術は、多くの新しい動向によって進化しています。セキュリティ、相互運用性、他の通信技術との円滑な統合の重要性が高まっていることも、その動向の一つです。

プッシュ・トゥ・トークの世界市場力学

プッシュ・トゥ・トークの世界市場を形成している主な市場力学は以下の通りである：

主な市場促進要因：

• モビリティとリアルタイム通信の強化：建設、ロジスティクス、セキュリティなどの業界でモバイルワークが増加しているため、外出先での通信ソリューションが必要となっています。この需要は、どこにいてもチームメンバー間の即時音声連絡を可能にするPTTサービスによって完全に満たされます。ワークフローは簡素化され、調整は改善され、全体的な生産性はこのリアルタイムの連絡によって向上します。
• 技術開発：技術革新の結果、PTT市場は常に変化しています。マルチメディアメッセージング、位置情報モニタリング、他のビジネスアプリとの接続性などは、ますます人気が高まっている機能の例です。これらの追加機能により、PTTはさらに柔軟で適応性が高くなり、より広範な業界にアピールすることができます。
• より良い顧客体験：PTTサービスプロバイダーは、顧客体験をより良いものにするために常に努力しています。スマートフォンやその他のモバイル機器のプッシュ・トゥ・トーク・ボタンは、より使いやすく、よりアクセスしやすくなっています。リアルタイムの通話履歴とユーザーのプレゼンス表示は、ユーザビリティとユーザーの幸福感を向上させる2つの要素です。

主な課題

• ネットワークの安定性への依存：PTT通信がうまく機能するためには、信頼できる安定したネットワーク接続が不可欠です。しかし、遠隔地や地下トンネル、ネットワークの混雑時など、携帯電話の電波が届きにくい場所や届かない場所では制約が生じます。迅速で明瞭な通信が不可欠な状況では、この格差は特に危険です。
• 異なる戦略による競合：PTT市場では、音声通話とビデオ通話の両方を可能にするモバイル・アプリケーションとの競争が始まっています。一般ユーザーにとって、これらのアプリはスマートフォンから頻繁に、そして簡単にアクセスできます。より手頃な選択肢です。PTTシステムは、特に携帯電話の電波が届きにくい場所や、より高度な通信機能を必要とする専門家をサポートするような場所では、信頼性の優位性を提供し続けることが多いです。
• セキュリティへの懸念：PTT業界では、データセキュリティは依然として最優先事項です。PTT通信では機密情報が頻繁に送信されるため、PTT通信を保護し、侵害の可能性から守ることが不可欠です。PTT技術を使用する企業や組織は、特に規制の厳しい業界に携わっている場合、不十分なセキュリティ対策によってそれを防ぐ必要があります。

主要動向：

• 堅牢な携帯電話との統合：PTT機能は堅牢な携帯電話の需要の高まりを補完するものです。堅牢なスマートフォンは過酷な環境向けに作られているため、PTTアプリケーションと簡単に組み合わせることができます。この組み合わせにより、専門家は、実用的で利用しやすいソリューションのおかげで、個別のPTTデバイスを必要とせずに、リアルタイムで通信することができます。耐久性の高い携帯電話は様々な産業で利用されているため、PTTソリューションはこの組み合わせから利益を得ることができます。
• 効率と安全性の向上に注力PTT市場の主な促進要因は、業務効率と安全性の向上に対する企業の要求です。PTTシステムはリアルタイムのコミュニケーションを可能にし、緊急時の連携を高め、対応時間を短縮します。プッシュ・トゥ・ロケートとマルチメディア共有は、安全手順を改善し、ワークフローを加速する2つの機能です。効率性と安全性の重視は、おそらく今後もPTT市場拡大の大きな要因となると思われます。
• クラウドベースのPTT over Cellular（POC）が台頭：クラウドベースのPTT over Cellular（POC）ソリューションの利用が増加しており、従来の陸上移動無線（LMR）技術に脅威を与えています。このようなクラウドベースのシステムには、リアルタイムで安全な通信ができるため、全体的な信頼性が向上するという多くの利点があります。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 プッシュ・トゥー・トーク市場：コンポーネント別

• デバイス
• ソフトウェア
• サービス

第5章 プッシュ・トゥ・トーク市場：ネットワークタイプ別

• プッシュ・トゥ・トーク・オーバー・セルラー（POC）
• 陸上移動無線（LMR）

第6章 プッシュ・トゥ・トーク市場：企業規模別

• 小規模企業
• 大企業

第7章 プッシュ・トゥ・トーク市場：業界別

• 公共安全・セキュリティ
• 政府・防衛
• 運輸・物流
• エネルギー・ユーティリティ
• 旅行・ホスピタリティ

第7章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• AT&T
• Verizon
• T-Mobile
• Bell Canada
• Telstra
• Telefonaktiebolaget LM Ericsson
• Motorola Solutions
• Hytera Communications
• Sonim Technologies
• RugGear
• Airbus DS Communications

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Push To Talk Market Size And Forecast

Push To Talk Market size was valued at USD 18.37 Billion in 2024 and is projected to reach USD 36.23 Billion by 2032, growing at a CAGR of 9.77% during the forecast period 2026-2032.

• In push-to-talk (PTT), users can instantly communicate by pressing a button to switch from voice transmission to voice reception on a device used for wireless cellular phone services. This type of phone use operates similarly to walkie talkie usage. PTT allows one person to speak at a time while switching a phone from full duplex mode where both parties can hear each other simultaneously to half duplex mode. There may be more than one participant in the conversation.
• Users are utilizing push-to-talk applications on their cell phones to function as walkie-talkies. No additional permissions or licenses are needed and users can install these apps on their smartphones just like any other software. Users can also utilize this to communicate via iOS or Android cell phones.
• The technology is evolving due to a number of new trends. The growing importance on security, interoperability, and smooth integration with other communication technologies is one of the trends.

Global Push to Talk Market Dynamics

The key market dynamics that are shaping the global push to talk market include:

Key Market Drivers:

• Enhanced Mobility and Real-Time Communication: On-the-go communication solutions are necessary due to the growing number of mobile workforces in industries such as construction, logistics, and security. This demand is fully met by PTT services which enable immediate voice contact among team members wherever they may be. Workflows are simplified, coordination is improved, and overall productivity is increased through this real-time contact.
• Technological Developments: As a result of technological innovations, the PTT market is always changing. Multimedia messaging, location monitoring, and connectivity with other business apps are the examples of features that are becoming more and more popular. With these added features PTT is even more flexible and adaptable appealing to a larger spectrum of industries.
• Better Customer Experience: PTT service providers are always working to make the customer experience better. Push-to-talk buttons on smartphones and other mobile devices are getting easier to use and more accessible. Real-time call history and user presence indicators are two further elements that improve usability and user happiness in total.

Key Challenges:

• Dependency on Network Stability: A dependable and steady network connection is essential for PTT communication to function well. However, restrictions occur in places where cellular coverage is poor or absent, like remote areas, underground tunnels, or during congestion in networks. In a situation when quick and clear communication is essential this disparity can be especially dangerous.
• Competition from Different Strategies: The PTT market is seeing competition from mobile applications that allow for both voice and video calling. For regular users, these apps are frequently and easily accessible on smartphones. It is a more affordable choice. PTT systems frequently continue to offer a reliability advantage especially in locations with variable cellular coverage and support professionals who need more advanced communication features.
• Security Concerns: In the PTT industry data security is still at top priority. Protecting PTT communication and protecting it from possible breaches are essential as sensitive information is frequently transmitted over it. Businesses and organizations who use PTT technology should be prevented from doing so by inadequate security measures particularly if they are involved in highly regulated industries.

Key Trends:

• Integration with Robust Cellphones: PTT features complement the growing demand of robust cellphones. The robust smartphones may be easily combined with PTT applications because they are made for harsh environments. With this combination, professionals may communicate in real time without the need for separate PTT devices thanks to a practical and accessible solution. PTT solutions stand to gain from this combination because durable cellphones expand across a range of industries.
• Focus on Increasing Efficiency and Safety: The primary drivers of the PTT market are the demands of companies to increase operational efficiency and safety. PTT systems enable real-time communication, which improves coordination and speeds up response times in situations of emergency. Push-to-locate and multimedia sharing are two more capabilities that improve safety procedures and accelerate workflows. The focus on efficiency and safety will probably continue to be a major factor in the PTT market's expansion.
• Cloud-Based PTT Over Cellular (POC) on the Rise: The increasing use of cloud-based PTT over cellular (POC) solutions is posing a threat to traditional Land Mobile Radio (LMR) technology. Among the many benefits of these cloud-based systems are real-time and secure communication which improves overall dependability.

Global Push to Talk Market Regional Analysis

Here is a more detailed regional analysis of the global push to talk market:

North America:

• According to Verified Market Research analyst, North America is expected to dominate the global push to talk market.
• North America is home to some of the most prominent players in the PTT market, such as Motorola Solutions and AT&T. The established vendors offer reliable and innovative PTT solutions, development trust and adoption within the region.
• PTT solutions have become increasingly popular across a wide range of industries, including public safety, government, healthcare, and many more. The wide industrial adoption of this drives market expansion.
• The region is glad to have a large number of dependable and effective telecom service providers. These suppliers provide the necessary network infrastructure for PTT solutions to operate well. Technology guarantees PTT users' smooth and constant communication in a variety of situations.

Asia Pacific:

• The wide spread use of smartphones is extremely high in the Asia-Pacific area. Because so many smartphones can be easily connected with PTT applications. The widespread application of smartphones presents an ideal environment for PTT solutions that makes the technology more affordable and accessible for companies and organizations for specialized PTT equipment.
• There is a noticeable increase in demand for innovative IT solutions in Asia-Pacific. Companies are constantly looking for new and innovative ways to use technology to improve teamwork and communication. PTT systems meet this need by offering real-time communication features that improve operational efficacy and accelerate workflows.
• Many Asia-Pacific economies are experiencing enormous growth in their industrial sectors due to policies that promote business and workforce migration. A rising workforce need strong communication solutions as a result of this expansion. PTT systems provide the perfect framework for effective communication in these rapid businesses.
• The region is experiencing rapid growth due to a number of factors, including high smartphone penetration, economic growth, a concentration on modern IT, and industrial expansion. The Asia-Pacific PTT market is expected to grow significantly over the next several years as companies and organizations realize the advantages of PTT technology for enhanced communication and operational efficiency.

Global Push to Talk Market: Segmentation Analysis

The Global Push to Talk Market is segmented on the basis of Component Analysis, Network Type Analysis, Enterprise Size, Sector Analysis and Geography.

Push to Talk Market, By Component Analysis

• Devices
• Software
• Services

Based on Component Analysis, the market is bifurcated into Devices, Software, and Services. The devices segment is projected to hold largest share in the market throughout the projected period. The category is rising due to the existence of major players driving innovation and the increasing focus on the user experience. With the ongoing advancements in PTT technology the segment meet the demands of users, leading growth of the position in the market.

Push to Talk Market, By Network Type Analysis

• Push-to-talk over Cellular (POC)
• Land Mobile Radio (LMR)

Based on Network Type Analysis, the global Push to Talk market is divided into Push-to-talk over Cellular (POC), Land Mobile Radio (LMR). The LMR network is projected to hold a major share in the market. LMR will likely maintain its dominance in mission-critical applications within public safety and law enforcement. However, PoC's cost-effectiveness, broader reach, and advanced features position it as a strong contender for wider adoption across various industries. The future of the network type segment may lie in a potential meeting, where LMR and PoC technologies complement each other to fulfill different communication needs within the market.

Push to Talk Market, By Enterprise Size Analysis

• Small Enterprises
• Large Enterprises

Based on Enterprise Size Analysis, the market is segmented into Small Enterprises, Large Enterprises. It is projected that the large enterprises segment holds the greatest market share. Cloud-based PTT systems present a strong solution to the communication problems encountered by large organizations with workers who are spread out globally. Real-time, device-neutral communication that spans geographic boundaries empowers staff, encourages teamwork, and eventually boosts overall business productivity.

Push to Talk Market, By Sector Analysis

• Public Safety & Security
• Government & Defense
• Transportation & Logistics
• Energy & Utility
• Travel & Hospitality

Based on Sector Analysis, the market is divided into Public Safety & Security, Government & Defense, Transportation & Logistics, and Energy & Utility, Travel & Hospitality The public safety and security segment is projected to dominate the market. Prominent figures in the field of public safety and security are aware of PTT's benefits. Businesses that are actively implementing PTT solutions include Honeywell, 3M, Phoenix Health and Safety, and others enhancing the operational effectiveness and safety results.

Push to Talk Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World
• On the basis of Geography, the Global Push to Talk Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America accounts for the largest market share in push to talk market. The market for devices having PTT functionality is extremely popular in North America. This could include specialist PTT devices, robust smartphones, or any other device that can be integrated with PTT software. Wide device compatibility lowers entry barriers for potential PTT users and promotes quicker market adoption.

Key Players

The "Global Push to Talk Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Motorola Solutions, AT&T, Verizon Communications, Sprint Corporation, Iridium Communications, Inmarsat, Zello Inc., Qualcomm, Kyocera Corporation, Sonim Technologies, Hytera, Cobham, Global Beam Telecom, AT&T, and Samsung Electronics.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Push to Talk Market Recent Developments
• In May 2023, Autotalks has been acquired by Qualcomm Technologies a subsidiary of Qualcomm Incorporated. Innovation and digital technologies are driving the automotive industry's extraordinary evolution. As it paves the way for next-generation software defined vehicles it will enable new business models and transform the driving experience with new services, personalization, and most importantly, safety, connectivity continues to play a crucial role in the digital transformation of the automotive industry.
• In July 2022, Ericsson completed acquisition with Vonage. Ericsson changed how advanced 5G network features are made available, used, and paid for. This will make 4G and 5G network capabilities easily accessible to the worldwide developer community including Vonage's over a million registered developers using open Application Program Interfaces.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Push To Talk Market, By Component Analysis

• Devices
• Software
• Services

5. Push To Talk Market, By Network Type Analysis

• Push-to-talk over Cellular (POC)
• Land Mobile Radio (LMR)

6. Push To Talk Market, By Enterprise Size Analysis

• Small Enterprises
• Large Enterprises

7. Push To Talk Market, By Sector Analysis

• Public Safety & Security
• Government & Defense
• Transportation & Logistics
• Energy & Utility
• Travel & Hospitality

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• AT&T
• Verizon
• T-Mobile
• Bell Canada
• Telstra
• Telefonaktiebolaget LM Ericsson
• Motorola Solutions
• Hytera Communications
• Sonim Technologies
• RugGear
• Airbus DS Communications

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References