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市場調査レポート
商品コード
1738598
製品情報管理ソフトウェア市場:コンポーネント、展開、企業規模、業界別、地域別、2026~2032年Product Information Management Software Market By Component, Deployment, Enterprise Size (Large Enterprises, Small & Medium Enterprises ), Industry Vertical, & Region For 2026-2032 |
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製品情報管理ソフトウェア市場:コンポーネント、展開、企業規模、業界別、地域別、2026~2032年 |
出版日: 2025年05月12日
発行: Verified Market Research
ページ情報: 英文 202 Pages
納期: 2~3営業日
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eコマースやオンライン市場の台頭により、製品情報管理(PIM)ソフトウェアのニーズは急速に拡大しています。PIMソフトウェアは、製品データの管理と配布を合理化し、よりスムーズな顧客体験をもたらします。市場規模は2024年に97億2,000万米ドルを超え、2032年には約206億4,000万米ドルに達します。
特に、膨大な製品ラインや世界の事業を展開する企業では、製品カタログの複雑化が進み、手作業によるメンテナンスが困難になっています。PIMシステムは製品データ管理を簡素化し、業務効率を高め、エラーを減少させています。データ主導の意思決定への需要が、PIMシステムの普及に拍車をかけています。PIMソフトウェアは、製品情報の単一ストアを提供することで、企業が販売動向をモニターし、製品性能を評価し、製品ポートフォリオを最適化するのに役立ちます。費用対効果が高く効率的な製品情報管理ソフトウェアに対する需要の高まりが、2026~2032年のCAGR 9.87%での市場の成長を可能にしています。
製品情報管理ソフトウェア市場:定義/概要
製品情報管理ソフトウェアは、すべての製品関連データを単一の統合プラットフォーム上で整理・管理するシステムです。包括的なリポジトリとして機能し、サプライヤー、メーカー、社内チームなど、さまざまなソースからの製品情報を統合して、すべての流通チャネルを通じてデータの一貫性と正確性を確保します。PIMソフトは、製品説明、仕様、写真、価格などの製品情報を整理し、充実させ、配布することで、製品管理の効率を高め、マルチチャネルの小売を促進します。
製品カタログが複雑化し、シームレスなオムニチャネル体験への需要が高まっていることを考えると、PIMソフトウェアは有望です。eコマースとデジタルトランスフォーメーションが進むにつれ、企業は膨大な量の製品データを管理し、正確でリアルタイムの情報を顧客に提供するために、PIMシステムへの依存度を高めていくと考えられます。人工知能、機械学習、自動化のイノベーションは、データ分析の強化、パーソナライズされた製品推奨、より効率的なオペレーションを可能にすることで、PIMの能力を向上させると予測されています。この進展により、企業は競争上の優位性を維持しながら、現代の消費者の期待の変化に対応できるようになります。
eコマースの急速な拡大は、製品情報管理ソフトウェア市場を促進すると考えられます。2021年までに米国で8,708億米ドルに達するeコマース売上高の伸びは、多数のプラットフォームにわたる効率的な製品情報管理の必要性の高まりを裏付けています。この拡大には、データの完全性、正確性、さまざまな販売プラットフォーム間のスムーズな統合を保証し、マルチチャネル小売戦略を改善し、急速に発展するデジタル市場の期待に応えるPIMソフトウェアが関わっています。
製品情報管理ソフトウェア市場は、製品の複雑化に伴って成長すると考えられます。世界知的所有者機関(WIPO)の報告によると、2020年の国際特許出願件数は4%増の27万5,900件となり、製品の革新と複雑化が続いていることが浮き彫りになりました。最新の製品がより複雑になるにつれ、重要な製品情報を適切に管理・簡素化し、多数の流通チャネルにおける正確性と一貫性を保証する先進的PIMソリューションが求められています。
データ移行と統合は、製品情報管理ソフトウェア市場の成長に影響を与えると考えられます。企業がさまざまなプラットフォームから製品データを統合し、業務を最適化しようとする中、このデータの移行と統合の複雑さが、先進的PIMソリューションへの需要を煽っています。効果的なPIMソフトウェアは、容易なデータ転送と統合を可能にし、企業が複数のプラットフォーム間でデータの正確性と一貫性を保持できるようにします。
最初の投資は、製品情報管理ソフトウェア市場の拡大に影響を与えると考えられます。一部の企業、特に資金力に乏しい小規模企業では、初期費用が高額なためPIMソリューションの利用が難しい場合があります。このような経済的な配慮は、導入率と市場成長を低下させる可能性があります。データ精度の向上、業務効率の改善、顧客体験の向上など、PIMソフトウェアの利点が次第に明らかになるにつれ、企業は初期投資を長期的な成長と競合優位性を支える妥当な出費と考えるようになる可能性があります。
The need for Product Information Management (PIM) software is quickly expanding due to the rise of e-commerce and online marketplaces have made it essential for businesses to maintain accurate and consistent product information across numerous channels. PIM software streamlines the management and distribution of product data, resulting in a smoother customer experience. The market size surpass USD 9.72 Billion valued in 2024 to reach a valuation of around USD 20.64 Billion by 2032.
The growing complexity of product catalogs, particularly for organizations with vast product lines or global operations, has made manual maintenance difficult. PIM systems simplify product data administration, increase operational efficiency, and decrease errors. The demand for data-driven decision-making has fueled the proliferation of PIM systems. PIM software helps firms monitor sales trends, assess product performance, and optimize product portfolios by offering a single store of product information. The rising demand for cost-effective and efficient product information management (PIM) software is enabling the market grow at a CAGR of 9.87% from 2026 to 2032.
Product Information Management (PIM) Software Market: Definition/ Overview
Product information management (PIM) software is a system that organizes and manages all product-related data on a single, integrated platform. It functions as a comprehensive repository, consolidating product information from a variety of sources, including suppliers, manufacturers, and internal teams, to ensure data consistency and accuracy throughout all sales channels. PIM software organizes, enriches, and distributes product information, such as descriptions, specifications, photos, and pricing, to improve product management efficiency and promote multi-channel retailing.
PIM software is promising, given the increasing complexity of product catalogs and the growing demand for seamless omnichannel experiences. As e-commerce and digital transformation progress, organizations will rely more on PIM systems to manage enormous amounts of product data and give accurate, real-time information to customers. Artificial intelligence, machine learning, and automation innovations are projected to improve PIM capabilities by allowing for enhanced data analytics, personalized product recommendations, and more efficient operations. This progression will enable businesses to maintain competitive advantages while meeting the changing expectations of modern consumers.
The rapid expansion of e-commerce will propel the Product Information Management (PIM) software market. The growth in e-commerce sales, which will reach USD 870.8 Billion in the US by 2021, underlines the growing need for efficient product information management across numerous platforms. This expansion involves PIM software to assure data integrity, accuracy, and smooth integration across various sales platforms, hence improving multi-channel retail strategies and fulfilling the expectations of a fast-developing digital marketplace.
The Product Information Management (PIM) software market will grow as products become more complicated. The World Intellectual Property Organization (WIPO) reports that international patent applications increased by 4% to 275,900 in 2020, highlighting continued product innovation and complexity. As modern products become more complex, advanced PIM solutions are required to properly manage and simplify important product information, assuring accuracy and consistency across numerous sales channels.
Data migration and integration will have an impact on the growth of the product information management (PIM) software market. As businesses attempt to combine product data from different platforms and optimize their operations, the complexity of moving and integrating this data fuels the demand for advanced PIM solutions. Effective PIM software enables easy data transfer and integration, allowing firms to retain data correctness and consistency across several platforms, hence enabling growth and operational efficiency.
The first investment will have an impact on the expansion of the Product Information Management (PIM) software market. Some firms, particularly small enterprises with limited finances, may find it difficult to use PIM solutions due to the high upfront expenses. This financial consideration may reduce adoption rates and market growth. As the benefits of PIM software become increasingly apparent, such as increased data accuracy, operational efficiency, and improved customer experience, businesses may see the initial investment as a reasonable spend that supports long-term growth and competitive advantage.
The segment of large enterprises is currently dominating the product information management PIM software market. Product catalogs and global operations will propel the Large Enterprises segment of the (PIM) software market. Large organizations frequently manage enormous product catalogs and operate in many global marketplaces, demanding powerful PIM solutions to ensure consistent and accurate product information across multiple locations and platforms. The requirement for streamlined management of complex product data, as well as the ability to efficiently support global operations, make PIM software crucial for these firms, fueling its growth in the large enterprise category.
The rising demand for efficiency will propel the Large Enterprises segment of the Product Information Management (PIM) software market. Large businesses require scalable and effective PIM solutions to manage massive amounts of product data and streamline complex operations. The ability to efficiently organize and manage substantial product information improves operational efficiency, minimizes errors, and increases data accuracy, making comprehensive PIM solutions critical for these firms. This demand for enhanced efficiency and data management skills will propel the PIM software market's large business sector further.
The retail industry fastest-growing segment in the PIM software market. Smartphones and laptops will propel the Telecom and IT segment of the Product Information Management (PIM) software market. These devices generate and handle massive volumes of product data across multiple platforms and applications, demanding reliable PIM solutions to ensure accurate and consistent data. As telecom and IT firms broaden their product offerings and incorporate new technologies, the necessity for effective PIM solutions to handle and streamline complex data develops, driving demand in this category.
Multi-channel selling will propel the Telecom and IT segments of the Product Information Management (PIM) software market. Retailers who operate physical stores, online marketplaces, and their own websites must provide consistent and accurate product information to create a seamless customer experience across all channels. The complexity of managing and synchronizing product data across numerous sales platforms creates a demand for advanced PIM solutions that assist telecom and IT companies in maintaining data integrity and optimizing their multichannel strategies.
North America is the dominating region in the PIM software market. Large North American firms will drive the Product Information Management (PIM) software market. According to the Census Bureau, there are roughly 20,139 major firms in the US. These organizations are early adopters of modern technology such as PIM solutions. The growing complexity of handling product data across numerous channels, combined with Forrester Research's projection of a 70% increase in digital sales by 2025, highlights the necessity for effective PIM systems. The COVID-19 epidemic has hastened digital transformation, increasing the demand for PIM solutions. As with the North American PIM market, growth is being driven mostly by large companies' emphasis on data-driven decision-making and investments in big data and AI.
The increased emphasis on e-commerce in North America will propel the Product Information Management (PIM) software market. The region's sophisticated e-commerce ecosystem, with U.S. online sales hitting USD 1.09 Trillion in 2022 and predicted to increase to 23.6% of total retail sales by 2025, necessitates the use of robust PIM systems to handle large product catalogs across many digital channels. The COVID-19 epidemic has increased this requirement, with considerable increases in online spending emphasizing the importance for firms to improve their online presence and properly manage product information. The North American PIM market is predicted to increase rapidly, from USD 9.0 Billion in 2020 to $16.0 billion by 2025, owing to the requirement for reliable and high-quality product data.
The Asia-Pacific region is experiencing rapid growth in the PIM software market. Rapid economic growth will fuel Asia-Pacific's Product Information Management (PIM) software market. The region's robust economic performance, with growth rates of 4.8% in 2023 and 4.9% in 2024 forecast by the Asian Development Bank, is driving major digital transformation. According to International Data Corporation (IDC), digital transformation investment in Asia/Pacific will reach USD 1.2 Trillion by 2026, with a CAGR of 16.6% from 2021 to 2026. The economic boom and growing investment in digital strategies are driving the demand for efficient PIM solutions.
The Asia-Pacific region's diverse industrial landscape is a major driver of the Product Information Management (PIM) software market. The region's economic structure, with services accounting for 54.8% of GDP in 2022, followed by industry at 36.7% and agriculture at 8.5%, demonstrates the wide range of sectors that require effective product data management. The United Nations Industrial Development Organization (UNIDO) reported a 5.9% increase in manufacturing value added (MVA) in 2022, exceeding the global average, while eMarketer predicts retail e-commerce sales of USD 3.5 Trillion by 2024. The demand for advanced PIM systems to manage complex product data and enhance multichannel operations has driven significant growth in the region's PIM software market.
The product information management (PIM) software market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the market include: