ビタミン栄養グミの市場規模：タイプ別、エンドユーザー別、地域範囲別および予測

ビタミン栄養グミの市場規模と予測

ビタミン栄養グミの市場規模は、2024年に78億3,000万米ドルと評価され、2026～2032年にかけて12.35%のCAGRで成長し、2032年には198億8,000万米ドルに達すると予測されます。

• ビタミン栄養グミは、重要なビタミンとミネラルを甘く手軽に摂取できる噛んで食べるサプリメントです。グミは、錠剤を飲むのを嫌がる幼児や成人を中心に、健康全般を維持し、免疫力を高め、栄養不足に対処するために必要な栄養素を確実に摂取できるようにします。魅力的な風味と使いやすさは、コンプライアンスと栄養摂取を向上させています。
• これらのグミは、ビタミンとミネラルを補う便利で楽しい方法です。従来型錠剤の摂取が困難なお子様から成人まで、健康全般の栄養補給、免疫力の強化、エネルギーレベルの向上、髪や肌、爪の健康増進をサポートします。心地よい風味と摂取のしやすさが、リピートを促します。
• ビタミン栄養グミは、実用的で美味しいサプリメントとして、明るい未来を予感させています。健康への関心が高まり、多忙なスケジュールが続く中、人々は従来型ビタミン剤に代わるシンプルなサプリメントを探しています。グミは、特に錠剤を飲むのが苦手な幼児や成人にとって、甘くて魅力的な代替品です。栄養補助食品へのニーズが高まり続ける中、ビタミン栄養グミは拡大・革新していくと予測されます。

ビタミン栄養グミの世界市場力学

ビタミン栄養グミの世界市場を形成している主要市場力学は以下の通りです。

主要市場促進要因

• 健康志向の消費者：健康志向の消費者：消費者は栄養と予防ヘルスケアの重要性を認識するようになり、食生活を補う実用的な方法を探しています。ビタミングミは、通常のビタミン剤に代わる美味しくて楽しい代替品であり、成人にも幼児にも魅力的です。この動向は、全体的な健康と幸福感を向上させる製品への欲求が原動力となっています。
• 利便性と携帯性：ペースの速い現代社会では、人々は便利で持ち運びができる製品を好みます。ビタミングミは、水や食品を必要としないため、移動中にビタミンを摂取できる便利な方法です。この利便性は、従来型サプリメント療法に時間を割けない忙しい人々にアピールし、日常生活にビタミンを取り入れることを容易にします。
• 対象を絞ったマーケティングとブランディング：効果的なマーケティングとブランド戦略により、企業は特定の層を対象にし、顧客の欲求を満たすことに成功しています。例えば、幼児向けに販売されるビタミン・グミは、魅力的な形、鮮やかな色、認知度の高い漫画のキャラクタを特徴とするが、成人向けに販売されるグミは、特定の健康上の利点や、ヴィーガンやグルテン・フリーのオプションなどの食事制限を強調することができます。

主要課題

• 味と食感の最適化：グミはビタミンを摂取するためのシンプルで食欲をそそる方法であるが、特定のビタミンの特有の苦味や不快な後味を消しつつ、魅力的な味と食感を作り出すことは難しいです。甘み、食感、風味のバランスをとり、栄養の完全性を維持しながら満足のいく食べ心地を生み出すには、綿密な配合と官能検査が必要です。
• 市場競争とイノベーション：ビタミン栄養グミの人気が高まるにつれて市場競争は激化し、各社は商品の開発と差別化を迫られます。競争の激しい市場で頭角を現すには、新鮮配合、独特の風味、付加価値の高い原料を生み出すための継続的な研究開発が必要です。さらに、サステイナブル包装やクリーンラベルの原料など、新たな動向を把握することは、市場の関連性を維持し、変化する顧客の嗜好を満たすために不可欠です。
• 製剤化と安定性：ビタミン栄養グミの製造には、賞味期限を通して栄養価を維持する安定した製品を製造する難しさがあります。ビタミンは熱、光、湿気の影響を受けやすく、その効果が低下する可能性があります。適切なカプセル化技術と適切な賦形剤の選択は、ビタミンを劣化から保護する上で極めて重要です。

主要動向

• 健康とウェルネス製品に対する需要の高まり：消費者が健康とウェルネスを優先するにつれ、ビタミン栄養グミの需要が増加しています。これらのグミは、特に薬を飲み込むことなく栄養摂取量を増やしたい人々にとって、食事を補完する手軽で楽しい方法です。この動向は、全般的健康維持や慢性疾患の予防におけるビタミンやミネラルの利点に対する一般市民の意識の高まりによっても後押しされています。
• 風味と製剤の革新：顧客のさまざまなニーズに応えるため、メーカーは常に斬新な味と配合を開発しています。ビタミングミは現在、エキゾチックな味や天然のフルーツ味など、さまざまなフレーバーで販売されており、子どもから成人まで幅広い層にアピールしています。さらに、1つのグミに多数のビタミンやミネラルを配合する傾向もあり、総合的な栄養面での利点があります。
• 生産技術の進歩：グミの製造技術の進歩により、活性物質の保持率の向上、風味と食感の改善、グミの安定性の向上が可能になりました。マイクロカプセル化技術により、好ましくない味を目立たなくしながら、ビタミンとミネラルが確実に体に与えられ、吸収されます。このような技術的進歩は、ビタミンの効能を維持し、グミの賞味期限を通して魅力的で効果的な状態を保つために極めて重要です。環境にやさしく、幼児にも食べさせにくい包装などの技術革新は、市場の拡大と魅力を後押ししています。

目次

第1章 ビタミン栄養グミ世界市場のイントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 ビタミン栄養グミの世界市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 ビタミン栄養グミの世界市場：タイプ別

• 概要
• シングルビタミン
• マルチビタミン

第6章 ビタミン栄養グミの世界市場：エンドユーザー別

• 概要
• 小児
• 成人

第7章 ビタミン栄養グミの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他の欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他のアジア太平洋
• その他
  • ラテンアメリカ
  • 中東

第8章 ビタミン栄養グミの世界市場競争情勢

• 概要
• 各社の市場ランキング
• 主要開発戦略

第9章 企業プロファイル

• Nature's Way Products, LLC
• Zanon Vitamec USA Inc.
• Olly Public Benefit Corporation
• Bayer Group
• Herbaland Naturals Inc.
• Hero Nutritionals, LLC
• Pharmavite LLC
• Rainbow Light Nutritional Systems, Inc.
• SmartyPants Inc.
• The Nature's Bounty Co.

第10章 付録

• 関連調査

Vitamin Nutrition Gummies Market Size and Forecast

Vitamin Nutrition Gummies Market size was valued at 7.83 USD Billion in 2024 and is projected to reach USD 19.88 Billion by 2032, growing at a CAGR of 12.35% from 2026 to 2032.

• Vitamin nutrition gummies are chewable supplements that deliver critical vitamins and minerals in a sweet, handy manner. They cater to individuals, notably children and adults who loathe taking pills, ensuring that they receive the nutrients they require to maintain overall health, enhance immunity and address nutritional gaps. Their enticing flavors and ease of use improve compliance and nutrient intake.
• These gummies are a convenient and enjoyable method to complement your vitamins and minerals. They cater to both children and adults who may have difficulty taking traditional tablets, giving nutritional support to general health, strengthening the immune system, increasing energy levels and improve hair, skin and nail health. Their pleasant flavors and simplicity of intake stimulate repeat use.
• Vitamin nutrition gummies are primed for a bright future as practical and tasty supplements. With rising health concerns and hectic schedules, people are looking for simple alternatives to traditional vitamin pills. Gummies are a sweet and tempting alternative, particularly for infants and adults who struggle to take tablets. As the need for nutritional supplements continues to rise, vitamin nutrition gummies are predicted to expand and innovate.

Global Vitamin Nutrition Gummies Market Dynamics

The key market dynamics that are shaping the global vitamin nutrition gummies market include:

Key Market Drivers:

• Health-conscious consumers: As consumers become more aware of the importance of nutrition and preventive healthcare, they are looking for practical ways to supplement their diet. Vitamin gummies are a delicious and pleasurable alternative to regular vitamin pills that appeals to both adults and children. This trend is driven by a desire for products that improve overall health and well-being.
• Convenience and Portability: In today's fast-paced world, people prefer products that are both convenient and portable. Vitamin gummies are a convenient way to ingest vitamins on the move, as they do not require water or food. This convenience feature appeals to busy people who may not have time for traditional supplement regimens, making it easier to include vitamins into their everyday lives.
• Targeted Marketing and Branding: Effective marketing and branding tactics have enabled businesses to successfully target certain demographics and fulfil customer wants. For example, vitamin gummies marketed to children may feature appealing shapes, brilliant colors and recognized cartoon characters, but those marketed to adults may highlight specific health benefits or dietary restrictions, such as vegan or gluten-free options.

Key Challenges:

• Taste and Texture Optimization: While gummies are a simple and appetizing way to consume vitamins, creating an appealing taste and texture while disguising the inherent bitterness or unpleasant aftertaste of particular vitamins can be difficult. Balancing sweetness, texture and flavor to create a satisfying eating experience while maintaining nutritional integrity necessitates meticulous formulation and sensory testing.
• Market Competition and Innovation: As vitamin nutrition gummies gain popularity, the market becomes more competitive, prompting companies to develop and differentiate their goods. Standing out in a competitive market necessitates ongoing research and development to create fresh formulas, distinct flavor profiles, and value-added ingredients. Furthermore, being current on emerging trends, such as sustainable packaging and clean label ingredients, is critical for remaining market relevant and satisfying changing customer preferences.
• Formulation and Stability: Creating vitamin nutrition gummies presents difficulties in producing a stable product that holds its nutritional value throughout its shelf life. Vitamins are susceptible to heat, light and moisture, which can reduce their effectiveness. Proper encapsulation techniques and the selection of appropriate excipients are critical for protecting vitamins against degradation.

Key Trends:

• Rising Demand for Health and Wellness Products: As consumers prioritize their health and wellness, there is an increase in demand for vitamin nutrition gummies. These gummies are a handy and pleasurable method to complement diets, particularly for people who want to increase their nutritional intake without having to swallow medications. The trend is also being pushed by a growing public awareness of the benefits of vitamins and minerals in preserving general health and preventing chronic diseases.
• Flavor and Formulation Innovation: To meet the different needs of their customers, manufacturers are always developing novel tastes and formulas. Vitamin gummies are now available in a wide range of flavors, including exotic and natural fruit flavors, making them more appealing to both children and adults. Furthermore, there is a tendency toward combining numerous vitamins and minerals in a single gummy, which provides comprehensive nutritional advantages.
• Technological Advancements in Production: Advances in gummy production technology allow for higher retention of active substances, improved flavor and texture, and increased gummy stability. Microencapsulation techniques ensure that vitamins and minerals are given and absorbed by the body while disguising undesirable tastes. These technical advancements are crucial for preserving vitamin efficacy and ensuring that gummies stay appealing and effective throughout their shelf life. Packaging innovations such as eco-friendly and child-resistant choices help to drive market expansion and attractiveness.

Global Vitamin Nutrition Gummies Market Regional Analysis

Here is a more detailed regional analysis of the global vitamin nutrition gummies market:

North America:

• According to Verified Market Research, North America is expected to dominate the vitamin nutrition gummies market.
• The North American market is the major market for gummy vitamins, owing to its huge and health-conscious consumer base. An increasing number of people in this region are focused on their health and wellness, which is pushing the consumption of vitamin supplements, such as gummies, to meet their daily nutritional needs. Gummy vitamins are a practical, pleasant, and enjoyable alternative to traditional pill-based supplements, which increases their popularity.
• According to the Council for Responsible Nutrition's 2021 poll, a record-high 80 percent of adults in the United States reported using dietary supplements. This high adoption rate demonstrates the broad acceptance and dependence on supplements to address nutritional deficiencies in our regular meals. Gummy vitamins are particularly popular because they are suitable for a wide range of demographics, including children, adults and the elderly, all of whom may struggle to swallow tablets.
• Also, the North American market have a robust retail infrastructure and strong internet sales channels, making gummy vitamins easily available to consumers. The region's emphasis on innovation, with producers always releasing new flavors, formulas and health-focused goods (such as immune boosters and energy enhancers), contributes to market growth.

Asia Pacific:

• In the vitamin nutrition gummies market, Asia Pacific region holds a prominent position in terms of both market share and impact.
• The Asia Pacific region have the greatest compound annual growth rate (CAGR) in the vitamin nutrition gummy market, which is driven by a number of major factors. First, the region's growing emphasis on health and wellness, combined with rising disposable incomes and urbanization, drives demand for nutritional supplements such as vitamin gummies. As consumers become more health-conscious, there is a rising recognition of the need of proper nutrition in maintaining overall well-being, which is driving the use of nutritional supplements.
• Furthermore, the popularity of vitamin nutrition gummies in Asia Pacific is fueled by cultural preferences for quick and tasty wellness solutions. Gummies are a tasty and pleasurable method to absorb vitamins, so they appeal to a wide range of people, including children and adults. Furthermore, the region's big and diverse population creates substantial market prospects, as manufacturers increasingly adjust their products to local tastes and preferences.
• Advancements in distribution networks and e-commerce infrastructure improve the availability of vitamin nutrition gummies in Asia Pacific. Consumers now have increased access to online shopping platforms, where they may conveniently acquire nutritional supplements, as smartphone prevalence and internet connectivity increase.
• Overall, the Asia Pacific region is having the greatest CAGR in the vitamin nutrition gummy market, reflecting a mix of changing consumer lifestyles, cultural preferences and improved market accessibility, resulting in substantial expansion in the region's dietary supplement business.

Vitamin Nutrition Gummies Market: Segmentation Analysis

The Vitamin Nutrition Gummies Market is segmented based on Product Type, End User, and Geography

Vitamin Nutrition Gummies Market, By Product Type

• Single Vitamins
• Multi-Vitamins

Based on product type, the Global Vitamin Nutrition Gummies Market is segmented into Single Vitamins and Multi-Vitamins. Multivitamins are expected to experience rapid expansion due to their broad nutritional benefits and simplicity. Multivitamins, which combine vital vitamins and minerals in a single supplement, appeal to consumers looking for simple nutrition solutions. They appeal to people who want to address many health concerns at once, encouraging overall wellbeing and supporting busy lifestyles. The convenience of receiving several nutrients in a single dose drives multivitamin market appeal and expansion.

Vitamin Nutrition Gummies Market, By End-User

• Child
• Adult

Based on the End-User, the Vitamin Nutrition Gummies Market is divided into Child and Adult. The adult gummy vitamins segment is dominant due to its extensive application in addressing a variety of health conditions common among adults. These candies are often used to complement low-nutrient diets, battle vitamin shortages, increase immunological function and promote bone health. Adults seek quick and pleasurable supplementing options as their lifestyles become more hectic and health-conscious. As a result, adult gummy vitamins meet a wide spectrum of health needs, which contributes to their market domination.

Vitamin Nutrition Gummies Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Vitamin Nutrition Gummies Market is divided into North America, Asia-Pacific, Europe, Latin America, and the Middle East and Africa. The adult gummy vitamins segment is dominant due to its extensive application in addressing a variety of health conditions common among adults. These candies are often used to complement low-nutrient diets, battle vitamin shortages, increase immunological function and promote bone health. Adults seek quick and pleasurable supplementing options as their lifestyles become more hectic and health-conscious. As a result, adult gummy vitamins meet a wide spectrum of health needs, which contributes to their market domination.

Key Players

• The vitamin nutrition gummies market study report will provide valuable insight with an emphasis on the global market. The major players in the market are Nature's Way Products, LLC, Zanon Vitamec USA, Inc., Olly Public Benefit Corporation, Bayer Group, Herbaland Naturals Inc., Hero Nutritionals, LLC, Pharmavite LLC, Rainbow Light Nutritional Systems, Inc., SmartyPants Inc., and The Nature's Bounty Co.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Vitamin Nutrition Gummies Market Recent Developments
• In June 2023, P&G's Voost brand will launch gummies to improve vitamin intake. Voost gummies are now available online and in-store at stores nationwide, providing customers with a convenient method to enhance and modify their daily vitamin regimens.
• In August 2023, Nourished, a 3D printing startup that makes customized vitamin gummies, plans to extend its product line. Melissa Snover's firm continues to raise over $11 million in collaboration with Colgate. The company just announced the launch of vegetarian collagen gummies.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL VITAMIN NUTRITION GUMMIES MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL VITAMIN NUTRITION GUMMIES MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL VITAMIN NUTRITION GUMMIES MARKET, BY TYPE

• 5.1 Overview
• 5.2 Single Vitamins
• 5.3 Multi-Vitamins

6 GLOBAL VITAMIN NUTRITION GUMMIES MARKET, BY END-USER

• 6.1 Overview
• 6.2 Child
• 6.3 Adult

7 GLOBAL VITAMIN NUTRITION GUMMIES MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East

8 GLOBAL VITAMIN NUTRITION GUMMIES MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Nature's Way Products, LLC
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Zanon Vitamec USA Inc.
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Olly Public Benefit Corporation
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Bayer Group
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Herbaland Naturals Inc.
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Hero Nutritionals, LLC
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Pharmavite LLC
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Rainbow Light Nutritional Systems, Inc.
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 SmartyPants Inc.
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 The Nature's Bounty Co.
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 Appendix

• 10.1 Related Research