フレーバーシーソルト市場：フレーバータイプ、流通チャネル、用途、地域別、2026～2032年

フレーバーシーソルト市場評価～2026～2032年

消費者はさまざまな国の味を試してみたいと思うようになり、さまざまな文化料理に使用されるフレーバーシーソルトの需要を牽引しています。そのため、各国料理やエスニック料理への関心が高まり、市場規模は2024年に32億米ドルを突破し、2032年には46億9,000万米ドルの評価額に達します。

消費者は、フレーバーシーソルトのような調味料を含め、自然で加工度の低い食品をますます求めるようになっています。このように、自然でクリーンラベルの製品に対する需要の高まりにより、市場は2026～2032年までCAGR 5%で成長します。

フレーバーシーソルト市場定義/概要

フレーバーシーソルトは、シーソルトの自然な塩味と様々なハーブ、スパイス、果物、その他の風味増強剤を組み合わせたグルメ調味料であり、ナトリウムを過剰に摂取することなく料理の味を向上させています。ローズマリー、タイム、バジル、オレガノなどのハーブ、ニンニク、タマネギ、唐辛子、パプリカなどのスパイス、レモン、ライム、柑橘類の皮などのフルーツが一般的な調味料です。また、スモークパプリカ、トリュフ、ベーコン、海藻などのユニークな添加物も独特の風味を生み出します。

通常、塩にこれらのフレーバーを加えるには、調味料を粉砕して塩と混ぜ合わせる粉砕法、調味料を塩を含む溶液に浸す浸漬法、塩を薪や他の芳香源から出る煙にさらす燻煙法などが用いられます。フレーバーシーソルトは、肉、鶏肉、魚介類の味を引き立てたり、野菜、スープ、シチューに深みを加えたり、仕上げに風味を加えるなど、キッチンでの用途が広いです。

グルメ・特殊食品への需要の高まりは、どのようにフレーバーシーソルト市場の成長を加速させるのか？

消費者はますますユニークでプレミアムな食体験を求めるようになっており、フレーバーシーソルトのような特殊製品の需要を牽引しています。特殊食品協会の報告書によると、特殊食品の売上高は2020年に1,704億米ドルに達し、2018～2020年にかけて食品市場全体よりも13%速いペースで成長しています。健康志向の高まりとシーソルトがより健康的な代替品であるという認識。フレーバーシーソルトは、その天然ミネラル含有量と想定される健康上の利点により、より健康的な選択肢として認識されることが多いです。国際食品情報協議会が2020年に実施した調査によると、消費者の54%が健康的であることが食品や飲料の購入に大きな影響を与えると回答しています。

COVID-19の大流行は家庭での調理傾向を加速させ、フレーバーシーソルトのようなユニークな食材への関心を高めています。NPDグループの報告書によると、2020年の家庭内調理は前年比7％増となり、過去数十年で最高の水準に達しました。テクノミック社のレポートによると、消費者の87％が時々新しい味を試してみたいと思っており、51％が新しい味や斬新な味を提供するレストランを積極的に探しています。

家庭料理の動向、特にグルメ料理や実験的料理は増加傾向にあり、フレーバーシーソルトのような高級食材の需要を押し上げています。ハンターPRの調査によると、パンデミックの影響で家庭での調理を増やしているアメリカ人の71％が、危機が去った後もそうするつもりであることがわかりました。多くの消費者は、シーソルトはミネラルを含み、加工度が低いため、通常の食卓塩に比べて健康的な選択肢であると認識しています。Journal of Sensory Studies誌に掲載された研究によると、ナトリウム含有量に有意差はないにもかかわらず、参加者の55％がシーソルトは通常の食卓塩よりも健康的だと考えていることがわかりました。

通常の食卓塩に比べて高い価格設定とナトリウム摂取に関する健康上の懸念は、フレーバーシーソルト市場の成長をどのように阻害するか？

フレーバーシーソルトは通常の食卓塩よりも高価であることが多く、価格に敏感な消費者がこれらの製品を定期的に購入することを躊躇させる可能性があります。シーソルトの健康上の利点が認識されているにもかかわらず、ナトリウムの過剰摂取は多くの消費者や健康団体にとって依然として懸念事項です。米国疾病予防管理センター（CDC）の報告によると、2歳以上のアメリカ人の約90%がナトリウムを過剰に摂取しており、平均摂取量は1日あたり3,400mgで、推奨上限量の2,300mgを大幅に上回っています。

地域によっては認知度も入手可能性も低い風味シーソルト市場は、こうした製品が広く知られておらず、容易に入手できない地域で課題に直面しています。Journal of Food Products Marketingに掲載された調査によると、フレーバーシーソルトを含む特殊塩をよく知る消費者は37%に過ぎず、認知度と潜在的市場浸透力に大きな隔たりがあることがわかりました。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主要調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 フレーバーシーソルト市場：フレーバータイプ別

• ハーブとスパイス
• シトラス
• スモーク
• その他の成分入り

第5章 フレーバーシーソルト市場：流通チャネル別

• スーパーマーケット/ハイパーマーケット
• 専門店
• オンライン小売
• その他

第6章 フレーバーシーソルト市場：用途別

• 家庭料理
• フードサービス産業

第7章 地域別分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• McCormick & Company, Inc.
• B& G Foods, Inc.
• SAN FRANCISCO SALT COMPANY
• SaltWorks
• SeaSalt Superstore
• Amagansett Sea Salt
• HimalaSalt
• Monterey Bay Salt

第11章 市場展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 供給源と参考文献

Flavored Sea Salt Market Valuation - 2026-2032

Consumers are becoming more curious about trying different international flavors, driving demand for flavored sea salts used in various cultural dishes. Thus, the increasing interest in international and ethnic cuisines surged the growth of market size surpassing USD 3.2 Billion in 2024 to reach a valuation of USD 4.69 Billion by 2032.

Consumers are increasingly seeking natural, minimally processed food products, including seasonings like flavored sea salts. Thus, the growing demand for natural and clean-label products enables the market to grow at a CAGR of 5% from 2026 to 2032.

Flavored Sea Salt Market: Definition/ Overview

Flavored sea salt is a gourmet seasoning that combines the natural brininess of sea salt with a variety of herbs, spices, fruits, and other flavor enhancers to elevate the taste of dishes without excessive sodium. Common flavoring ingredients include herbs like rosemary, thyme, basil, and oregano; spices such as garlic, onion, chili pepper, and paprika; and fruits like lemon, lime, and citrus zest. More unique additions like smoked paprika, truffle, bacon, or seaweed also create distinct profiles.

The salt is typically infused with these flavors through methods such as grinding, where the flavoring is ground and mixed with the salt; infusion, where the flavoring is steeped in a solution containing the salt; or smoking, where the salt is exposed to smoke from a wood or other aromatic source. Flavored sea salt is highly versatile in the kitchen, enhancing meats, poultry, and seafood, adding depth to vegetables, soups, and stews, or providing a finishing touch with a burst of flavor.

How does the Growing Demand for Gourmet and Specialty Food Products Surge the Growth of the Flavored Sea Salt Market?

Consumers are increasingly seeking unique and premium food experiences, driving the demand for specialty products like flavored sea salts. According to a report by the Specialty Food Association, specialty food sales reached USD 170.4 Billion in 2020, growing 13% faster than the total food market between 2018-2020. Rising health consciousness and perception of sea salt as a healthier alternative. Flavored sea salts are often perceived as a healthier option due to their natural mineral content and supposed health benefits. A survey conducted by the International Food Information Council in 2020 found that 54% of consumers reported that healthfulness had a significant impact on their food and beverage purchases.

The COVID-19 pandemic has accelerated the trend of cooking at home, leading to more interest in unique ingredients like flavored sea salts. According to a report by the NPD Group, in-home meal preparation increased by 7% in 2020 compared to the previous year, reaching its highest level in decades. According to a report by Technomic, 87% of consumers are interested in trying new flavors from time to time, with 51% actively seeking out restaurants that offer new or innovative flavors.

The trend of home cooking, especially gourmet and experimental cooking, has been on the rise, boosting the demand for premium ingredients like flavored sea salts. A survey by Hunter PR found that 71% of Americans who are cooking more at home due to the pandemic intend to continue doing so after the crisis ends. Many consumers perceive sea salt as a healthier option compared to regular table salt due to its mineral content and less processed nature. A study published in the Journal of Sensory Studies found that 55% of participants believed sea salt was healthier than regular table salt, despite no significant differences in sodium content.

How Does the Higher Price Point Compare to Regular Table Salt and Health Concerns Related to Sodium Intake Impede the Growth of the Flavored Sea Salt Market?

Flavored sea salts are often more expensive than ordinary table salt, which can deter price-sensitive consumers from purchasing these products regularly. Despite the perceived health benefits of sea salt, excessive sodium consumption remains a concern for many consumers and health organizations. The Centers for Disease Control and Prevention (CDC) reports that about 90% of Americans aged 2 years and older consume too much sodium, with the average intake being 3,400 mg per day, well above the recommended limit of 2,300 mg.

Limited awareness and availability in some regions. The flavored sea salt market faces challenges in regions where these products are not widely known or readily available. A study published in the Journal of Food Products Marketing found that only 37% of consumers were familiar with specialty salts, including flavored sea salts, indicating a significant gap in awareness and potential market penetration.

Category-Wise Acumens

How the Ability of Spices and Wide Range of Dishes and Cuisines Surge the Growth of Herbs and Spices Segment?

The herbs and spices segment dominates the flavored sea salt market, capturing a significant share owing to its versatility and broad consumer appeal driven by the ability of herbs and spices to complement a wide range of dishes and cuisines, making them a staple in culinary practices worldwide. Popular flavor profiles in this segment, such as rosemary, thyme, garlic, onion, chili pepper, and paprika, provide a diverse range of options that cater to varying tastes and preferences. These flavor combinations enhance both savory and sweet dishes, offering a flexible seasoning choice for consumers.

Whether used to season meats, poultry, seafood, or vegetables, or to add depth to soups, stews, and even desserts, herb- and spice-infused sea salts offer a versatile and flavorful alternative to plain salt. Their adaptability across numerous cuisines and meal types has solidified the segment's strong market position. As consumers continue to seek gourmet flavors and natural ingredients, the herbs and spices segment is expected to maintain its leadership in the flavored sea salt category, appealing to both home cooks and professional chefs looking to elevate their dishes.

How does the Unique Flavor Element of Sea Salt Surge the Growth of the Food Service Industry Segment?

The food service industry is the dominant segment in the flavored sea salt market, accounting for a substantial portion of demand. Key players in this segment include restaurants, hotels, catering services, and food manufacturers, all of which rely on flavored sea salt to enhance the taste and presentation of their dishes. The value proposition of flavored sea salt lies in its ability to add a unique, flavorful element that elevates the culinary experience, enticing customers with distinctive flavor profiles.

Flavored sea salts, infused with herbs, spices, fruits, and other ingredients, offer food service professionals an easy way to create memorable dishes with layers of taste. They are widely used across a variety of applications, including seasoning meats, poultry, seafood, and vegetables, as well as adding depth to sauces, soups, and marinades. In high-end and casual dining alike, chefs leverage the versatility of flavored sea salts to offer gourmet flavor enhancements that appeal to diverse palates.

Country/Region-wise Acumens

How the Diverse Culinary Traditions and Complex Flavor Profiles Surge the Growth of Flavored Sea Salt Market in Asia Pacific?

Asia Pacific substantially dominates the flavored sea salt market driven by the Asia Pacific region's rich and varied culinary landscape provides an excellent foundation for the flavored sea salt market. Urbanization in the Asia Pacific region is leading to changes in dietary habits and increased exposure to global food trends, including gourmet and specialty products like flavored sea salts. The United Nations reports that the urban population in Asia Pacific is expected to grow from 2.3 billion in 2019 to 3.5 billion by 2050, representing a 52% increase. This urbanization is closely linked to changing food preferences and increased disposable income.

The increasing trend towards health-conscious eating in the Asia Pacific region, with consumers seeking out natural and minimally processed food products. A Nielsen survey found that 93% of consumers in Asia Pacific are willing to pay more for foods with health attributes, compared to the global average of 88%. This health-consciousness extends to seasonings and condiments, benefiting products like flavored sea salts that are often perceived as more natural.

How the Health-Conscious Consumers Seeking Reduced Sodium Options Foster the Growth of Flavored Sea Salt Market in North America?

North America is anticipated to witness the fastest growth in the flavored sea salt market during the forecast period. Consumers are becoming more aware of the health implications of excessive sodium intake, making flavored sea salt an attractive option for reducing sodium while maintaining flavor. According to the Centers for Disease Control and Prevention (CDC), about 90% of Americans consume more sodium than recommended. The CDC reports that reducing sodium intake by 1,200 mg per day could save up to 92,000 lives and USD 20 Billion in healthcare costs annually in the United States. North American consumers are increasingly interested in specialty and gourmet food items, including flavored sea salts. The Specialty Food Association's State of the Specialty Food Industry Report 2021 revealed that specialty food sales in the U.S. grew by 10.7% between 2018-2020, reaching USD 170.4 Billion. Condiments, sauces, and marinades (a category that includes flavored salts) saw a 16.8% increase in sales during this period.

The trend of cooking at home and experimenting with new flavors has been accelerating, particularly since the COVID-19 pandemic. A survey by the International Food Information Council (IFIC) found that 60% of Americans reported cooking at home more due to the COVID-19 pandemic. Furthermore, 23% said they were experimenting with new ingredients, flavors, or cuisines more often than before the pandemic.

Competitive Landscape

The Flavored Sea Salt Market is dynamic and competitive, with opportunities for both established players and emerging brands. By focusing on product innovation, quality, branding, and effective distribution, companies can differentiate themselves and achieve long-term success.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the flavored sea salt market include:

• McCormick & Company, Inc.
• B&G Foods, Inc.
• SAN FRANCISCO SALT COMPANY
• SaltWorks
• SeaSalt Superstore
• Amagansett Sea Salt
• HimalaSalt
• Monterey Bay Salt

Latest Developments:

• In March 2024, SaltWorks, a leading gourmet salt company, announced the launch of a new line of smoke-infused sea salts. This novel product line strives to meet the North American market's growing desire for unusual and robust flavors.
• In November 2023, Hoxton's Seasonings, a UK-based artisanal salt manufacturer, opened a production facility in California. This move is likely to boost the company's position in the rapidly expanding North American flavored sea salt sector.
• In August 2023, Morton Salt announced the strategic agreement with famous chef Gordon Ramsay to create a premium range of flavored sea salts. This alliance seeks to harness Ramsay's culinary skills and brand familiarity.

Flavored Sea Salt Market, By Category

• Flavor Type:
• Herbs and Spices
• Citrus
• Smoked
• Infused with other Ingredients
• Distribution Channel:
• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail
• Application:
• Home Cooking
• Foodservice Industry
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Flavored Sea Salt Market, By Flavor Type

• Herbs and Spices
• Citrus
• Smoked
• Infused with Other Ingredients

5. Flavored Sea Salt Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail
• Others

6. Flavored Sea Salt Market, By Application

• Home Cooking
• Foodservice Industry

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• McCormick & Company, Inc.
• B&G Foods, Inc.
• SAN FRANCISCO SALT COMPANY
• SaltWorks
• SeaSalt Superstore
• Amagansett Sea Salt
• HimalaSalt
• Monterey Bay Salt

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References