美容サプリメント市場：製品タイプ、形態、成分、地域別、2026～2032年

美容サプリメント市場の評価-2026～2032年

美容と健康に対するホリスティックで自然なアプローチに対する消費者の嗜好の高まり。栄養と外見の関連性が意識されるようになり、肌、髪、爪を内側から改善するサプリメントに注目が集まっています。この動向は特にミレニアル世代とZ世代の消費者に顕著で、彼らはセルフケアを重視し、長期的な効果を持つ美容製品を求める傾向が強く、2024年には29億1,000万米ドル、2032年には41億7,000万米ドルに達します。

さらに、ソーシャルメディアや有名人の推薦の影響が美容サプリメントの人気を高め、市場の需要を押し上げています。オンラインとオフラインの両方のチャネルを通じてこれらの製品が入手しやすくなっていることも、市場成長を後押ししており、2026～2032年のCAGRは約4.61%で成長すると予想されます。

美容サプリメント市場定義・概要

美容サプリメントは、必須ビタミン、ミネラル、その他の有益な化合物を内部から供給することで、皮膚、髪、爪、全体的な美しさの健康と見た目の改善に役立つ栄養補助食品です。これらのサプリメントは、肌の保湿、アンチエイジング、育毛、爪の強さなど、美容に関する様々な問題の治療に用いられます。通常、カプセル、錠剤、粉末、グミなどの形で、毎日の健康法の一環として摂取されます。美容サプリメントの将来は明るいと考えられます。体内美容ケアの利点に対する消費者の意識の高まり、成分配合の進歩、自然でホリスティックな美容ソリューションへの嗜好の高まりがその背景にあります。個別化された栄養と美容の動向が、デリバリーシステムの革新や、美容サプリメントの全体的な健康とウェルネスプログラムへの組み込みによって牽引力を増すにつれて、市場はさらに拡大すると予想されます。

美容に対するホリスティックで自然なアプローチに対する需要の高まりは、美容サプリメント市場を牽引するか？

美容に対するホリスティックで自然なアプローチに対する消費者の嗜好の高まりは、美容サプリメント市場の主要促進要因です。栄養と外見の関連性を意識する人が増えるにつれ、内面の美を促進するサプリメントに注目が集まっています。この動向は、ミレニアル世代やジェネレーションZなど、健康意識が高く、即効性よりも長期的な効果を好む若い層で特に顕著です。合成添加物や化学品を含まないクリーンラベル製品への需要も市場を牽引しており、消費者は自然でサステイナブル美容ソリューションへの欲求に沿ったサプリメントを求めています。

2024年3月に発表された報告書によると、美容サプリメントの世界市場は、自然派美容製品に対する消費者の関心の高まりにより、大幅な成長が見込まれています。大手ブランドは、コラーゲン、ビオチン、ヒアルロン酸など、肌や髪、爪に良いことで知られる天然成分を配合した美容サプリメントの新ラインを発表し、この需要に応えています。

各国政府も、製品の安全性と有効性を確保するための規制を施行することで、美容サプリメント市場の成長に貢献しています。2024年4月、欧州連合（EU）は、美容サプリメントの表示とマーケティングに関するより厳格なガイドラインを発表し、透明性と消費者保護を強調しました。この動きにより、製品に対する消費者の信頼が高まり、市場の成長が加速すると予想されます。

2024年5月、米国食品医薬品局（FDA）は、美容サプリメントを含む栄養補助食品が安全基準を満たしているかどうかの精査を強化すると発表しました。こうした規制措置により、美容サプリメントの信頼性が高まり、より幅広い消費者にとって魅力的なものとなりそうです。

高まる規制上のハードルは美容サプリメント市場の成長を妨げるか？

美容サプリメント市場は、その成長を妨げる可能性のある規制上の課題に直面しつつあります。市場が成長し、これらの製品に対する消費者の需要が高まるにつれて、政府や規制機関は製品の安全性、有効性、真実のマーケティングを確保するために管理を強化しています。こうした規制は、企業に対し、その主張を裏付ける広範な科学的証拠を提供するよう求めることが多く、これは高価で時間のかかる手続きとなりえます。このようなモニタリングの強化は、消費者保護のために必要ではあるが、新製品の導入を遅らせたり、企業の運営コストを引き上げたりする可能性があり、市場の成長を制限する可能性があります。

2024年5月、米国食品医薬品局（FDA）は、美容のために販売されるものを含む栄養補助食品の安全性と透明性を向上させるための新しいガイドラインを発表しました。これらのガイドラインは、メーカーに対し、成分の出所や製品主張の科学的根拠について、より具体的な情報を提供するよう求めています。

同様に2024年4月、欧州連合（EU）は、誤解を招くような表示を避けるため、表示と広告に重点を置いたより厳しい規制を実施しました。こうした規制の変更により、各社は製品ラインアップやマーケティング戦略の見直しを迫られており、製品の発売が遅れたり、市場に出回る製品タイプが減ったりする可能性があります。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主要調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 美容サプリメント市場：製品タイプ別

• コラーゲンサプリメント
• ビタミンとミネラルサプリメント
• オメガ脂肪酸サプリメント
• 抗酸化サプリメント
• アミノ酸サプリメント
• その他（コエンザイムQ10、ヒアルロン酸など）

第5章 美容サプリメント市場：形態別

• カプセル/錠剤
• 粉末
• ソフトジェル
• 液体

第6章 美容サプリメント市場：成分別

• 天然成分と有機成分
• 合成成分
• 海洋/動物/植物由来のコラーゲン

第7章 地域別分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Amway
• Asahi Group Holdings, Ltd.
• HUM Nutrition Inc.
• Pfizer Inc.
• Meiji Holdings Co., Ltd.
• The Boots Company
• Murad
• BeautyScoop
• NeoCell Corporation
• Lifes2good
• Dr. Barbara Sturm
• VitabIoTics Ltd.
• Reserveage Nutrition Llc.
• Love Beauty and Planet

第11章 市場展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 供給源と参考文献

Beauty Supplements Market Valuation - 2026-2032

A growing preference among consumers for holistic and natural approaches to beauty and wellness. As people become more aware of the link between nutrition and physical appearance, they are turning to supplements to improve their skin, hair, and nails from within. This trend is especially pronounced among millennials and Generation Z consumers, who value self-care and are more likely to seek out beauty products with long-term benefits is fueling USD 2.91 Billion in 2024 and reaching USD 4.17 Billion by 2032.

Furthermore, the influence of social media and celebrity endorsements has boosted the popularity of beauty supplements, driving up market demand. The increasing availability of these products through both online and offline channels adds to their accessibility, which fuels market growth is expected to grow at a CAGR of about 4.61% from 2026 to 2032.

Beauty Supplements Market: Definition/ Overview

Beauty supplements are nutraceutical products that help to improve the health and appearance of skin, hair, nails, and overall beauty by supplying essential vitamins, minerals, and other beneficial compounds from within. These supplements are used to treat a variety of beauty issues, including skin hydration, anti-aging, hair growth, and nail strength. They are usually taken in the form of capsules, tablets, powders, or gummies as part of a daily wellness regimen. The future of beauty supplements appears bright, thanks to rising consumer awareness of the benefits of internal beauty care, advances in ingredient formulation, and a growing preference for natural and holistic beauty solutions. The market is expected to expand further as personalized nutrition and beauty trends gain traction, with innovations in in delivery systems and the incorporation of beauty supplements into overall health and wellness programs.

Will Rising Demand for Holistic and Natural Approaches to Beauty Drive the Beauty Supplements Market?

The growing consumer preference for holistic and natural approaches to beauty is a major driver of the beauty supplements market. As more people become aware of the link between nutrition and appearance, they are turning to supplements that promote inner beauty. This trend is especially strong among younger demographics, such as millennials and Generation Z, who are more health-conscious and prefer long-term benefits to quick fixes. Demand for clean-label products free of synthetic additives and chemicals is also driving the market, as consumers seek out supplements that align with their desire for natural and sustainable beauty solutions.

In March 2024, According to a report published the global market for beauty supplements is expected to grow significantly, owing to increased consumer interest in natural beauty products. Major brands are responding to this demand by introducing new lines of beauty supplements containing natural ingredients like collagen, biotin, and hyaluronic acid, which are known for their skin, hair, and nail benefits.

Governments are also helping to grow the beauty supplement market by enforcing regulations that ensure product safety and efficacy. In April 2024, the European Union issued stricter guidelines for the labeling and marketing of beauty supplements, emphasizing transparency and consumer protection. This move is expected to increase consumer confidence in the products, accelerating market growth.

In May 2024, the United States Food and Drug Administration (FDA) announced increased scrutiny of dietary supplements, including beauty supplements, to ensure they meet safety standards. These regulatory actions are likely to increase the credibility of beauty supplements, making them more appealing to a wider range of consumers.

Will Growing Regulatory Hurdles Hinder the Growth of the Beauty Supplements Market?

The beauty supplements market is increasingly facing regulatory challenges that may stymie its growth. As the market grows and consumer demand for these products rises, governments and regulatory bodies tighten their controls to ensure product safety, efficacy, and truthful marketing. These regulations frequently require companies to provide extensive scientific evidence to back up their claims, which can be an expensive and time-consuming procedure. This increased scrutiny, while necessary for consumer protection, can slow the introduction of new products and raise operational costs for businesses, potentially limiting market growth.

In May 2024, The United States Food and Drug Administration (FDA) issued new guidelines to improve the safety and transparency of dietary supplements, including those marketed for beauty. These guidelines require manufacturers to provide more specific information about ingredient sources and the scientific basis for their product claims.

Similarly, in April 2024, the European Union (EU) implemented stricter regulations with a focus on labeling and advertising to avoid misleading claims. These regulatory changes have prompted companies to re-evaluate their product lines and marketing strategies, which could potentially delay product launches and reduce the variety of products available in the market.

Category-Wise Acumens

Will Rising Demand for Collagen Supplements Propel the Beauty Supplements Market?

The growing popularity of collagen supplements is a major factor driving the beauty supplement market. Collagen, a protein found in the skin, hair, and nails, is becoming increasingly popular for its anti-aging properties, which include increased skin elasticity, reduced wrinkles, and improved overall skin health. This demand is especially strong among consumers who prefer natural and effective beauty products. As the market for beauty supplements grows, collagen's well-documented benefits have established it as a cornerstone product, propelling significant growth in the sector.

In June 2024, beauty brands expanded their collagen supplement lines, introducing new formulations that address specific beauty concerns like skin hydration and hair strength. These new product launches have received positive consumer feedback, further fueling market growth. Furthermore, the growing availability of plant-based collagen alternatives has increased the appeal of these supplements to a broader audience, including vegetarians and vegans, thereby expanding market reach.

The growing demand for collagen supplements has piqued the interest of regulatory authorities. In May 2024, the United States Food and Drug Administration (FDA) announced plans to increase oversight of dietary supplements, including collagen products, to ensure that safety and efficacy standards are met. This move is expected to boost consumer confidence in collagen supplements because stricter regulations will likely result in higher-quality products. Similarly, in April 2024, the European Union (EU) implemented new labeling requirements that require more information on collagen sources and the scientific evidence supporting product claims. These regulatory developments are likely to support the continued growth of the collagen supplement market, as consumers become more confident in the benefits and safety of the products they purchase.

Vitamin and mineral supplements are the second fastest growing segment. This growth is being driven by increased consumer awareness of the critical role that vitamins like biotin (Vitamin B7), Vitamin C, and minerals like zinc play in maintaining healthy skin, hair, and nails. As consumers seek holistic beauty solutions, the demand for these supplements grows, resulting in their rapid market expansion.

Will Rising Usage of Capsules and Tablets Fuel the Beauty Supplements Market?

The increasing use of capsules and tablets is significantly driving the beauty supplement market. Capsules and tablets are preferred due to their convenience, precise dosage, and ease of integration into daily routines. They are particularly popular among consumers looking for simple, effective, and manageable beauty solutions. This segment's dominance is also due to manufacturers' ability to deliver a wide range of active ingredients in a single dose, such as essential vitamins, minerals, and antioxidants that promote skin health, hair growth, and overall wellness.

In June 2024, beauty supplement brands announced the expansion of their capsule and tablet lines, introducing novel formulations combining popular ingredients such as collagen, biotin, and hyaluronic acid. This trend is driven by consumer demand for products that provide targeted beauty benefits in a convenient package. For example, a major beauty brand recently introduced a new line of anti-aging tablets containing multiple synergistic ingredients, reflecting the industry's response to consumer demand for comprehensive and simple solutions.

The government and regulatory bodies also have an impact on the capsule and tablet market dynamics. The United States Food and Drug Administration (FDA) updated its dietary supplement guidelines, including capsules and tablets, in April 2024 to ensure higher standards for ingredient transparency and efficacy. These regulatory changes are intended to boost consumer confidence by requiring more stringent evidence of product claims and quality. Similarly, in May 2024, the European Union implemented new labeling requirements for supplement capsules and tablets, emphasizing greater transparency about ingredient sources and health benefits. These regulatory measures are expected to boost consumer trust and drive further growth in the capsules and tablets segment of the beauty supplements market, as consumers become more confident in the safety and effectiveness of the products they choose.

Powders are the second-fastest growing segment. Their growing popularity stems from consumer preferences for customizable and mixable beauty solutions. Powders are easy to mix into beverages or food, making them appealing to those looking to seamlessly incorporate beauty supplements into their daily diet. Recent innovations, such as flavored and functional powders enriched with collagen and superfoods, have accelerated their market penetration.

Country/Region-wise

Will Rising High Consumer Awareness in North America Drive the Beauty Supplements Market?

The increasing consumer awareness in North America is a significant driver of the beauty supplements market. As consumers become more informed about the benefits of various beauty supplements, such as vitamins, minerals, and collagen, there is a growing demand for products that promote skin health, anti-aging, and overall wellness. This heightened awareness is fueled by widespread access to information through digital platforms, social media, and wellness influencers, leading consumers to seek out scientifically backed, high-quality beauty supplements that meet their specific needs.

In July 2024, beauty supplement companies in North America launched marketing campaigns to educate consumers about the benefits of their products. For example, a well-known brand launched a new line of supplements along with a comprehensive educational platform that explained the science behind their formulations. This decision reflects the industry's response to growing consumer interest in the ingredients and benefits of beauty supplements. Furthermore, the rise of health-focused blogs and social media influencers has increased consumer awareness, driving demand for products perceived to be effective and reliable.

Regulatory bodies in North America also play an important role in shaping market dynamics. In June 2024, The US Food and Drug Administration (FDA) issued updated guidelines with the goal of improving supplement labeling transparency and accuracy. These regulations require more detailed disclosures of ingredient sources and scientific evidence supporting health claims, which promotes consumer trust and ensures that products meet high safety and efficacy standards.

Similarly, in May 2024, Health Canada imposed stricter regulations on dietary supplements, including beauty products, to ensure compliance with quality and safety standards. These regulatory updates not only protect consumers, but also help to grow the beauty supplements market by making consumers more informed and confident.

Will Rising Disposable Income in Asia-Pacific Propel the Beauty Supplements Market?

The rising disposable income in the Asia-Pacific region is a key driver of the beauty supplements market. As economic growth continues in China, India, and Southeast Asian countries, consumers have more money to spend on high-quality beauty and wellness products. Increased disposable income allows consumers to invest in high-quality beauty supplements that promote skin health, anti-aging, and overall well-being. This trend is driving up demand for beauty supplements as people look to improve their appearance while also maintaining their health.

In July 2024, beauty supplement brands in Asia-Pacific reported significant sales growth, particularly in emerging markets with rising disposable income. Furthermore, the introduction of new beauty supplement formulations tailored to regional preferences, such as adaptogens and herbal ingredients, demonstrates the market's response to shifting consumer needs and purchasing power.

In April 2024, the Indian government announced tax breaks for companies investing in the health and wellness sector, promoting the expansion of beauty supplement businesses. These supportive economic measures are facilitating greater market expansion and accessibility for beauty supplements, which is consistent with the region's rising disposable incomes.

Competitive Landscape

The competitive landscape of the beauty supplements market is characterized by a mix of established brands and emerging players, each vying for market share through innovation, product diversification, and strategic partnerships. Companies are increasingly focusing on developing targeted supplements that address specific beauty concerns, such as anti-aging, skin hydration, and hair growth, leveraging natural ingredients and scientific formulations. Additionally, the rise of e-commerce and direct-to-consumer (DTC) platforms has intensified competition, as brands seek to engage consumers through personalized marketing and digital strategies. Sustainability and clean-label trends are also shaping the market, with companies emphasizing transparency and ethical sourcing to differentiate themselves in a crowded marketplace.

Some of the prominent players operating in the beauty supplements market include:

Amway

Asahi Group Holdings, Ltd.

HUM Nutrition, Inc.

Pfizer Inc.

Meiji Holdings Co., Ltd.

The Boots Company

Murad

BeautyScoop

NeoCell

Corporation

Lifes2good

Barbara Sturm

Vitabiotics Ltd.

Reserveage Nutrition Llc.

Love Beauty and Planet

Latest Developments

In August 2024, Nutrafol Introduced New Hair Growth Supplement: Nutrafol has introduced a new hair growth supplement specifically designed for women experiencing hair thinning due to hormonal changes. This product combines botanical ingredients with advanced nutrients to meet the specific needs of female consumers, reflecting a growing trend in personalized beauty supplements.

In July 2024, Olay, has introduced a new line of collagen supplements aimed at improving skin elasticity and reducing fine lines. This move reflects rising consumer interest in collagen-based beauty solutions and expands Olay's presence in the beauty supplement market.

In May 2024, the United States Food and Drug Administration (FDA) implemented new labeling requirements for dietary supplements, including beauty products. These regulations require clearer disclosures of ingredient sources and health claims, with the goal of increasing transparency and consumer trust in beauty supplements.

In April 2024, InnoNature introduced a new line of vegan beauty supplements made with plant-based ingredients. This launch addresses the growing demand for ethical and sustainable beauty solutions, while also expanding InnoNature's market presence in the European vegan segment.

Beauty Supplements Market, By Category

• Product Type:
• Collagen Supplements
• Vitamins and Minerals Supplements
• Omega Fatty Acids Supplements
• Antioxidant Supplements
• Amino Acid Supplements
• Form:
• Capsules/Tablets
• Powders
• Soft gels
• Liquid
• Ingredients:
• Natural and Organic Ingredients
• Synthetic Ingredients
• Collagen Sourced
• Marine
• Animal
• Plant Origins
• Region:
• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Beauty Supplements Market, By Product Type

• Collagen Supplements
• Vitamins and Minerals Supplements
• Omega Fatty Acids Supplements
• Antioxidant Supplements
• Amino Acid Supplements
• Others (Coenzyme Q10, Hyaluronic Acid, etc.)

5. Beauty Supplements Market, By Form

• Capsules/Tablets
• Powders
• Softgels
• Liquid

6. Beauty Supplements Market, By Ingredients

• Natural and Organic Ingredients
• Synthetic Ingredients
• Collagen Sourced from Marine/Animal/Plant Origins

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Amway
• Asahi Group Holdings, Ltd.
• HUM Nutrition Inc.
• Pfizer Inc.
• Meiji Holdings Co., Ltd.
• The Boots Company
• Murad
• BeautyScoop
• NeoCell Corporation
• Lifes2good
• Dr. Barbara Sturm
• Vitabiotics Ltd.
• Reserveage Nutrition Llc.
• Love Beauty and Planet

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References