ダイレクトキャリアビリングの世界市場：タイプ別、プラットフォーム別、エンドユーザー別、地域範囲別、予測

ダイレクトキャリアビリングの市場規模と予測

ダイレクトキャリアビリングの世界市場規模は、2024年に397億2,000万米ドルと評価され、2026～2032年にかけてCAGR 11.34%で成長し、2032年には938億1,000万米ドルに達すると予測されています。

DCB（ダイレクトキャリアビリング）とは、携帯電話の請求書を通じてデジタル商品やサービスの代金を直接支払うことができる決済手法です。

アプリ、デジタルコンテンツ、サブスクリプションの購入に一般的に利用されており、特に携帯電話の普及率が高く、従来型決済方法へのアクセスが限られている地域で利用されています。

DCBは、モバイルコマースの普及と摩擦のない決済ソリューションの必要性により、新興地域での採用が拡大し、デジタルエコシステムでの利用が拡大しているため、市場拡大が予測されます。

ダイレクトキャリアビリングの世界市場力学

世界のダイレクトキャリアビリング市場を形成している主要市場力学は以下の通りです。

主要市場促進要因

モバイル普及率の増加：スマートフォンの世界の普及により、ダイレクトキャリアビリング（DCB）はより身近なものとなりました。携帯電話がデジタルトランザクションの主要デバイスとなるにつれ、モバイルエコシステムへの統合が容易なDCBの魅力が高まっています。このような普及により、アプリの購入やデジタルコンテンツにDCBを利用するユーザーが増加しています。

デジタルコンテンツ消費の増加：アプリケーション、ゲーム、ストリーミングサービスなどのデジタル商品の需要が高まる中、DCBは便利な決済メカニズムを提供しています。より多くの人々がデジタル材料に接するようになるにつれ、シンプルで安全な決済方法の必要性が高まっています。DCBは、携帯電話料金に直接チャージすることで取引を簡素化し、デジタルサービスの利用拡大にアピールします。

拡大する新興経済圏：多くの新興経済圏では、従来型銀行インフラが不足しているため、DCBが重要な決済手段となっています。このような地域では、携帯電話が金融取引の主要または唯一の手段であることが多いです。DCBは、クレジットカードや銀行口座を持たない人々にも利用しやすい決済手段を記載しています。

主要課題

規制への対応ダイレクトキャリアビリング（DCB）のサプライヤーは、さまざまな規制の枠組みを乗り越える際に、かなりの課題に直面します。決済方法、消費者保護、データプライバシーに関する規制は国によって異なります。これらの規制を確実に遵守するためには、多大なリソースと専門知識が必要となります。コンプライアンス違反は法的結果をもたらし、顧客の信頼を損なう可能性があります。

詐欺とセキュリティのリスク：セキュリティ手順の改善にもかかわらず、DCBは依然として詐欺や不正取引に対して脆弱です。サイバー犯罪者は、請求システムの欠陥や盗まれたパスワードを利用して虚偽の請求書を作成する可能性があります。このような攻撃から守るためには、先進的セキュリティ技術や不正防止システムへの継続的な投資が必要です。

消費者の認識と信頼：多くの消費者はまだダイレクトキャリアビリングについて知らず、その安全性と透明性に懸念を抱いています。DCBの機能と利点について信頼性を高め、ユーザーを教育することは、より広く普及させるために極めて重要です。DCBに関する否定的な認識や誤解は、その成長を阻害する可能性があります。こうした問題に対処するには、効果的なコミュニケーションと請求プロセスに関する正確な情報が必要です。

主要動向

モバイル決済の普及：スマートフォンやモバイルインターネットの普及が、ダイレクトキャリアビリングなどのモバイル決済ソリューションの採用を後押ししています。アプリやゲーム、ストリーミングサービスなどのデジタルコンテンツを購入するためにモバイル機器を利用する消費者が増える中、DCBはその利便性とシームレスなユーザーエクスペリエンスにより、特に銀行サービスが限られている新興市場で人気の高い決済手段となっています。

新興市場への進出：DCBは、東南アジア、ラテンアメリカ、アフリカなどの新興市場で急速に拡大しています。クレジットカードの普及率は低いが携帯電話の利用率が高い地域で、DCBは包括的な決済オプションを提供しています。これにより、ユーザーは購入代金を携帯電話料金に直接チャージして支払うことができるため、銀行口座を持たない人々のデジタルサービスへのアクセスが拡大します。

デジタルコンテンツプロバイダとのパートナーシップ：DCBは、携帯電話キャリアとデジタルコンテンツプラットフォームとのパートナーシップにおいて、ますます利用されるようになってきています。動画ストリーミング、ゲーム、ソーシャルメディアプラットフォームなどの大手コンテンツプロバイダは、通信事業者と提携し、決済オプションとしてDCBを提供することで、その普及を進めています。こうした提携は、摩擦のない決済体験を提供し、特にモバイルの普及率が高い地域において、コンテンツプロバイダが新たな視聴者にリーチできるよう支援しています。

セキュリティと不正防止への注力：DCB市場は、不正行為や未承認取引を防止するためのセキュリティ対策の向上に一層注力しています。モバイル決済が普及するにつれ、データ漏洩や不正行為に対する懸念も高まっています。暗号化、二要素認証、生体認証などの技術革新は、安全な取引の確保と消費者の信頼構築のために実施されています。

目次

第1章 世界のダイレクトキャリアビリング市場の導入

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界のダイレクトキャリアビリング市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 ダイレクトキャリアビリングの世界市場：タイプ別

• 概要
• 限定DCB
• 純粋DCB
• MSISDNフォワーディング
• その他

第6章 ダイレクトキャリアビリングの世界市場：プラットフォーム別

• 概要
• Windows
• Android
• iOS

第7章 ダイレクトキャリアビリングの世界市場：エンドユーザー別

• 概要
• アプリケーションとゲーム
• オンラインメディア
• その他

第8章 ダイレクトキャリアビリングの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他の欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他のアジア太平洋
• その他
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界のダイレクトキャリアビリング市場の競合情勢

• 概要
• 各社の市場ランキング
• 主要開発戦略

第10章 企業プロファイル

• Fortumo
• Bango.net Limited
• DOCOMO Digital
• Boku Inc.
• txtNation Limited
• Adpay.net.in.
• Mobius
• TELENITY
• ZONG
• Networld Media Group

第11章 付録

• 関連調査

Direct Carrier Billing Market Size And Forecast

Global Direct Carrier Billing Market size was valued at USD 39.72 Billion in 2024 and is projected to reach USD 93.81 Billion by 2032, growing at a CAGR of 11.34% from 2026 to 2032.

Direct Carrier Billing (DCB) is a payment technique that allows customers to pay for digital goods and services directly through their mobile phone bill.

Application It is commonly used to buy apps, digital content, and subscriptions, particularly in regions with high mobile phone penetration and limited access to traditional payment methods.

DCB is predicted to rise due to greater adoption in emerging regions and wider use in digital ecosystems, which are being driven by the growing popularity of mobile commerce and the need for frictionless payment solutions.

Global Direct Carrier Billing Market Dynamics

The key market dynamics that are shaping the global direct carrier billing market include:

Key Market Drivers:

Increasing Mobile Penetration: With the global use of smartphones, Direct Carrier Billing (DCB) has become more accessible. As mobile phones become the dominant device for digital transactions, DCB's ease of integration into mobile ecosystems increases its appeal. This widespread availability encourages more users to use DCB for app purchases and digital content.

Rising Digital Content Consumption: With the increasing demand for digital goods such as applications, games, and streaming services, DCB provides a convenient payment mechanism. As more people interact with digital material, the necessity for simple, secure payment methods becomes critical. DCB simplifies transactions by charging directly to mobile bills, appealing to the growing use of digital services.

Expanding Emerging economies: In many emerging economies, traditional banking infrastructure is lacking, making DCB an important payment option. Mobile phones are frequently the primary or sole mode of financial transactions in these areas. DCB offers an accessible payment mechanism for people who do not have credit cards or bank accounts.

Key Challenges:

Regulatory Compliance: Direct Carrier Billing (DCB) suppliers face considerable challenges when navigating varied regulatory frameworks. Payment methods, consumer protection, and data privacy regulations differ among countries. Ensuring compliance with these regulations necessitates significant resources and expertise. Noncompliance carries legal consequences and might erode customer trust.

Fraud and Security Risks: Despite improvements in security procedures, DCB remains vulnerable to fraud and unauthorised transactions. Cybercriminals may utilise flaws in billing systems or stolen passwords to make false invoices. Protecting against such attacks necessitates ongoing investment in advanced security technologies and fraud prevention systems.

Consumer Awareness and Trust: Many consumers are still unaware with Direct Carrier Billing and are concerned about its security and transparency. Building confidence and educating users about DCB's functionality and benefits is critical for wider adoption. Negative perceptions or misunderstandings about DCB can stifle its growth. Addressing these issues requires effective communication and accurate information regarding billing processes.

Key Trends:

Increasing Mobile Payment Adoption: The growing popularity of smartphones and mobile internet is driving the adoption of mobile payment solutions such as Direct Carrier Billing. As more consumers use mobile devices to purchase digital content such as apps, games, and streaming services, DCB is becoming a popular payment method due to its convenience and seamless user experience, especially in emerging markets where banking services are limited.

Expansion into Emerging Markets: DCB is expanding rapidly in emerging markets such as Southeast Asia, Latin America, and Africa. In areas with low credit card penetration but high mobile phone usage, DCB provides a comprehensive payment option. This allows users to pay for services by charging purchases directly to their mobile phone bill, expanding access to digital services for underbanked populations.

Partnerships with Digital Content Providers: DCB is increasingly being used in partnerships between mobile carriers and digital content platforms. Major content providers, such as video streaming, gaming, and social media platforms, are collaborating with telecom operators to offer DCB as a payment option, thereby increasing its adoption. These collaborations offer a frictionless payment experience and assist content providers in reaching new audiences, particularly in regions with high mobile penetration.

Focus on Security and Fraud Prevention: The DCB market is focusing more on improving security measures to prevent fraud and unauthorized transactions. As mobile payments become more prevalent, so do concerns about data breaches and fraud. Innovations in encryption, two-factor authentication, and biometric verification are being implemented to ensure secure transactions and build consumer trust DCB services are critical for the market's long-term growth.

Global Direct Carrier Billing Market Regional Analysis

Here is a more detailed regional analysis of the global direct carrier billing market:

North America:

North America leads the Direct Carrier Billing (DCB) industry thanks to its modern telecommunications infrastructure, high smartphone penetration, and robust digital content consumption. The region benefits from a well-established mobile network ecosystem that facilitates the smooth integration of DCB services. Major technology businesses and mobile carriers in North America have adopted DCB to enable simple payments for applications, games, and digital subscriptions, increasing customer convenience and boosting industry growth. Furthermore, the presence of multiple top digital content producers and app developers in the region enhances DCB adoption, cementing its position as a market leader.

In August 2024, the Federal Communications Commission (FCC) issued new standards aimed at boosting transparency in mobile payments, including Direct Carrier Billing. This program aims to improve consumer protection by ensuring clear invoicing methods for mobile purchases. Furthermore, on September 12, 2024, Verizon announced a strategic relationship with a large digital content provider to integrate sophisticated DCB technologies, emphasising the continued innovation and investment in this payment mechanism in North America. These initiatives highlight the region's dominant role in shaping and advancing the Direct Carrier Billing landscape.

Asia Pacific:

The Asia Pacific region is the fastest-growing Direct Carrier Billing (DCB) market due to rapid mobile adoption, a large and diverse population, and rising digital content consumption. Many countries in this region, including India, China, and Southeast Asian nations, have witnessed considerable increases in smartphone usage and mobile internet penetration, driving demand for easy payment options such as DCB. The poor penetration of traditional banking services in many of these regions drives the growth of DCB, which provides a simple payment solution that is directly linked to mobile billing. The region's young, tech-savvy population and burgeoning digital economy also help to drive the rapid growth of DCB services.

In July 2024, China Mobile announced the debut of a new DCB platform intended at improving mobile payment alternatives for digital content and services, indicating a significant investment in the region's DCB infrastructure. Furthermore, in August 2024, the Indian government's Ministry of Electronics and Information Technology (MEITY) issued new legislation to support and standardise mobile payment technologies, including DCB, with the goal of improving security and user experience. These activities highlight the expanding use of DCB in Asia Pacific, as well as the region's growing importance in the global industry.

Global Direct Carrier Billing Market: Segmentation Analysis

The Global Direct Carrier Billing Market is segmented on the basis of By Type, By End- Users, By Platform

Global Direct Carrier Billing Market, By Type

• Limited DCB
• Pure DCB
• MSISDN Forwarding
• Others

Based on Type, the Global Direct Carrier Billing Market is segmented into Limited DCB, Pure DCB, MSISDN Forwarding. Pure DCB is the dominant segment since it is widely used for a variety of digital content and services, providing seamless integration and payment convenience. MSISDN Forwarding is the fastest-growing segment because it improves the efficiency of mobile payments by securely tying transactions to the user's mobile number, resulting in higher acceptance in emerging economies.

Global Direct Carrier Billing Market, By Platform

• Windows
• Android
• IOS

Based on Platform, the Global Direct Carrier Billing Market is segmented into Windows, Android, IOS. Android is the dominant segment due to its large worldwide market share and high penetration in many areas, allowing for widespread DCB adoption. Whereas iOS is the fastest-growing segment, owing to increased use of Apple devices and the growing number of iOS-based apps that use DCB as a payment method.

Global Direct Carrier Billing Market, By End User

• Application And Games
• Online Media
• Others

Based on End User, the Global Direct Carrier Billing Market is segmented into Application and Games, Online Media. Applications and Games is the dominant category due to the high volume of in-app purchases and downloads, which generate significant DCB transactions. Whereas Online Media is the fastest-growing segment, driven by rising demand for streaming services and digital content that accept DCB for subscription payments.

Global Direct Carrier Billing Market, By Geography

• North America
• Europe
• Asia Pacific
• Middle East and Africa

Based on the Geography, the Global Direct Carrier Billing Market are classified into North America, Europe, Asia Pacific, Middle East and Africa. North America is the dominant region, owing to its advanced industrial infrastructure and widespread use of precision measurement technologies across industries. The Asia Pacific region is the fastest growing, thanks to rapid industrialization, expanding manufacturing capabilities, and rising investments in technology and infrastructure in emerging economies such as China and India.

Key Players

The "Global Direct Carrier Billing Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Fortumo, Bango.net Limited, DOCOMO Digital, Boku Inc., txtNation Limited, Adpay.net.in., Mobius, TELENITY, ZONG, Networld Media Group.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Global Direct Carrier Billing Market: Recent Developments
• In August 2024, Vodafone Group has announced a cooperation with a leading fintech startup to improve its Direct Carrier Billing (DCB) solutions across Europe. This alliance aims to enhance payment security and simplify the billing procedure for digital content. The connection is expected to improve user experience and drive uptake of DCB services. Vodafone's campaign emphasizes the increasing importance of DCB in the European market. The upgrade will also allow Vodafone to gain a larger portion of the digital payments market.
• In September 2024, Google added additional Direct Carrier Billing options to the Google Play Store in numerous Asian countries, including India and Indonesia. This change is intended to make it easier for consumers in these regions to buy applications, games, and digital content without using traditional payment methods. Google hopes that increasing its DCB products will increase app store engagement and revenue. The expansion is consistent with Google's objective of increasing its market presence in emerging markets.
• In July 2024, Samsung Electronics launched a new DCB feature for its Samsung Galaxy Store, aimed at improving users' checkout experiences. The functionality enables users to bill digital purchases straight to their mobile accounts, streamlining app and in-game transactions. This improvement is part of Samsung's overall effort to improve user convenience and better integrate DCB into its ecosystem. The improvement is likely to result in increased usage of Samsung's digital services.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL DIRECT CARRIER BILLING MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL DIRECT CARRIER BILLING MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL DIRECT CARRIER BILLING MARKET, BY TYPE

• 5.1 Overview
• 5.2 Limited DCB
• 5.3 Pure DCB
• 5.4 MSISDN Forwarding
• 5.5 Others

6 GLOBAL DIRECT CARRIER BILLING MARKET, BY PLATFORM

• 6.1 Overview
• 6.2 Windows
• 6.3 Android
• 6.4 IOS

7 GLOBAL DIRECT CARRIER BILLING MARKET, BY END USER

• 7.1 Overview
• 7.2 Application and Games
• 7.3 Online Media
• 7.4 Others

8 GLOBAL DIRECT CARRIER BILLING MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL DIRECT CARRIER BILLING MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Fortumo
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Bango.net Limited
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 DOCOMO Digital
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Boku Inc.
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 txtNation Limited
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Adpay.net.in.
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Mobius
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 TELENITY
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 ZONG
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Networld Media Group
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Research