偽造防止包装の市場規模：技術別、用途別、地域別（2026～2032年）

偽造防止包装市場の評価（2026～2032年）

偽造防止包装の市場規模は2024年に1,593億米ドルと評価され、2032年には3,579億8,000万米ドルに成長すると予測され、予測期間（2026～2032年）のCAGRは11.75%です。偽造防止包装の需要は、特に医薬品、食品・飲料、エレクトロニクス産業において、製品の真正性や安全性に対する世界の懸念が高まるにつれて増加しています。

偽造品は顧客の健康やブランドの評判を危険にさらすため、企業はRFIDタグ、ホログラム、改ざん防止シールなどの最先端技術に投資して製品の安全性を高めています。規制の強化、eコマースの増加、模倣品に関する消費者の知識が業界を牽引しています。透明性とサプライチェーンのトレーサビリティに対する要求が、ブランド保護と規制遵守に不可欠な偽造防止ソリューションの採用を後押ししています。

偽造防止包装市場の定義/概要：

偽造防止包装とは、偽造品が製造、流通、販売されるのを防止するための専門的な手順と材料のことです。ホログラム、RFIDタグ、改ざん防止シール、QRコードなどの技術で構成され、サプライチェーン全体で製品の真正性を検証するのに役立ちます。これらの包装ソリューションは、医薬品、飲食品、電子機器など、偽造が顧客の安全、ブランドの評判、規制遵守を危険にさらす産業において極めて重要です。

改ざん、偽造、不正な複製から製品を保護するために使用されます。特に医薬品、食品、飲料、電子機器などのデリケートな分野において、製品の真正性と完全性に貢献します。ホログラム、RFIDタグ、バーコード、改ざん防止シールは、生産者が商品の出所を確認し、消費者を偽造から守るために使用する一般的な技術です。さらに、サプライチェーン全体のトレーサビリティを向上させながら、ブランドの評判と規制遵守を改善します。

偽造防止包装の将来は、製品認証とサプライチェーンの可視性を向上させるために、ブロックチェーン、IoT、AIなどの最新技術の統合が進むと思われます。組み込みセンサーやデジタルトラッキングなどのスマート包装技術は、リアルタイムのモニタリングと検証を可能にするため、ますます普及が進むと思われます。環境への関心が高まるにつれ、持続可能な偽造防止素材への需要も高まると思われます。

ブランド保護と評判管理は偽造防止包装市場の成長をどのように促進するか？

ブランド保護と評判管理は偽造防止包装市場の重要な成長促進要因です。偽造品が世界市場に氾濫する中、企業は評判、消費者の信頼、収益性に対する深刻な脅威に直面しています。偽造防止包装ソリューションにより、企業は製品の真正性を保証し、違法な複製を回避し、サプライチェーンのセキュリティを向上させることでブランドを保護することができます。ホログラム、QRコード、RFIDタグなどの先進包装技術により、顧客は製品の正当性を確認することができ、不正行為のリスクを低減することができます。

模倣品はブランドのイメージを傷つけ、顧客ロイヤルティを低下させる可能性があるため、評判管理も重要です。消費者が品質や安全基準を満たさない偽造品に遭遇すると、本物のブランドの信頼性に直接的な影響を与えます。偽造防止包装は、より透明で信頼できる消費者体験を提供することで、企業が風評被害を回避するのに役立ちます。強力な偽造防止対策を通じてレピュテーション・マネジメントを優先する企業は、財務的・法的リスクを軽減するだけでなく、信頼できる消費者重視の企業として位置づけられ、偽造防止包装ソリューションの需要を高めることになります。

消費者の意識は偽造防止包装市場における偽造防止包装の効果をどのように阻害するか？

消費者の意識が偽造防止包装市場における偽造防止包装の効果を損なう可能性があるのは、顧客が正規品の見分け方について適切な教育を受けていない場合です。消費者がQRコードやホログラムなどパッケージに組み込まれたセキュリティ対策を知らない場合、これらの指標を無視したり、確認のために使用しなかったりする可能性があります。このようなギャップは、消費者がパッケージの見た目だけでものを正規品と信じる誤った安心感につながり、模倣品の被害に遭いやすくなります。

さらに、模倣品に対する認識が高まることで、本物を含むすべての商品に対して懐疑的になる可能性があります。消費者がより慎重になるにつれ、立派なブランドの誠実さに疑問を抱くようになり、ブランドの評判が損なわれる可能性があります。このような懐疑的な態度は、消費者が自分たちを守るための技術そのものに不信感を抱く可能性があるため、偽造防止手段の効果を損なう可能性があります。偽造防止包装の効果を高めるには、企業は消費者教育や啓発キャンペーンに投資し、製品の真正性を確認することの重要性を強調する必要があります。

目次

第1章 世界の偽造防止包装市場：イントロダクション

• 市場概要
• 分析範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの分析手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界の偽造防止包装市場の展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 世界の偽造防止包装市場：技術別

• 概要
• トラック・トレース技術
• オーバート（顕示技術）
• コバート（秘密技術）
• フォレンジックマーカー

第6章 世界の偽造防止包装市場：用途別

• 概要
• 食品・飲料
• 医薬品・医療
• 産業・自動車
• 家電製品
• 化粧品・パーソナルケア
• その他

第7章 世界の偽造防止包装市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第8章 世界の偽造防止包装市場：競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第9章 企業プロファイル

• Avery Dennison Corporation（米国）
• CCL Industries Inc.（カナダ）
• 3M Company（米国）
• DuPont.（米国）
• AlpVision S.A（スイス）
• Zebra Technologies Corporation（米国）
• SICPA Holding SA（スイス）
• Applied DNA Sciences Inc.（米国）
• SAVI Technology, Inc.（米国）
• Authentix, Inc.（米国）

第10章 付録

• 関連分析

Anti-Counterfeit Packaging Market Valuation 2026-2032

The anti-counterfeit packaging market size was valued at USD 159.3 Billion in 2024 and is projected to grow USD 357.98 Billion by 2032, exhibiting a CAGR of 11.75% during the forecast period 2026-2032. The demand for anti-counterfeit packaging is increasing as global worries about product authenticity and safety grow, particularly in the pharmaceuticals, food and drinks, and electronics industries.

Because counterfeit products endanger customer health and brand reputation, businesses invest in cutting-edge technologies like RFID tags, holograms, and tamper-evident seals to improve product security. Stricter restrictions, increased e-commerce, and consumer knowledge of counterfeit items drive the industry. The requirement for transparency and supply chain traceability drives the adoption of anti-counterfeiting solutions which are critical for brand protection and regulatory compliance.

Anti-Counterfeit Packaging Market Definition/ Overview:

Anti-counterfeit packaging is specialized procedures and materials to prevent counterfeit items from being produced, distributed, or sold. It comprises technology such as holograms, RFID tags, tamper-evident seals, and QR codes that aid in the verification of product authenticity across the supply chain. These packaging solutions are crucial in industries such as pharmaceuticals, food & beverage, and electronics, where counterfeiting endangers customer safety, brand reputation, and regulatory compliance.

It is used to protect products against tampering, counterfeiting, and unauthorized replication. It contributes to the authenticity and integrity of products, especially in delicate areas such as pharmaceuticals, food, drinks, and electronics. Holograms, RFID tags, barcodes, and tamper-evident seals are common technologies used by producers to verify the origin of items and protect consumers against counterfeiting. Furthermore, it improves brand reputation and regulatory compliance while increasing traceability throughout the supply chain.

The future of anti-counterfeit packaging will witness more integration of modern technologies such as blockchain, IoT, and AI to improve product authentication and supply chain visibility. Smart packaging technologies such as embedded sensors and digital tracking will become increasingly widespread allowing for real-time monitoring and verification. As environmental concerns grow, so will the demand for sustainable anti-counterfeit materials.

How do Brand Protection and Reputation Management Drive the Growth in the Anti-Counterfeit Packaging Market?

Brand protection and reputation management are significant growth drivers in the anti-counterfeit packaging market. As counterfeit items flood global markets, firms confront serious threats to their reputation, consumer trust, and profitability. Anti-counterfeit packaging solutions enable businesses to protect their brands by assuring product authenticity, avoiding unlawful duplications, and improving supply chain security. Advanced packaging technologies such as holograms, QR codes, and RFID tags, allow customers to check the legitimacy of products lowering the risk of fraud.

Reputation management is also critical as counterfeit products can harm a brand's image and erode customer loyalty. When consumers encounter counterfeit products that do not fulfill quality or safety standards, it has a direct influence on the real brand's perceived reliability. Anti-counterfeit packaging helps firms avoid reputational damage by providing a more transparent and trustworthy consumer experience. Companies that prioritize reputation management through strong anti-counterfeit measures not only reduce financial and legal risks but also position themselves as trustworthy and consumer-focused driving up demand for anti-counterfeit packaging solutions.

How Does Consumer Awareness Hamper the Effectiveness of Anti-Counterfeit Packaging in the Anti-Counterfeit Packaging Market?

Consumer awareness can undermine the effectiveness of anti-counterfeit packaging in the anti-counterfeit packaging market if customers are not properly educated on how to identify authentic products. If consumers are unaware of the security measures incorporated in packaging such as QR codes or holograms, they may ignore or fail to use these indicators for verification. This gap can lead to a false sense of security in which consumers believe things are legitimate based solely on the packaging look leaving them vulnerable to counterfeit goods.

Furthermore, increased awareness of counterfeiting might lead to skepticism towards all items including those that are real. As consumers become more cautious, they may question the integrity of respectable brands, thus harming brand reputation. This skepticism can impair the effectiveness of anti-counterfeiting methods as customers may mistrust the very technologies intended to safeguard them. To increase the impact of anti-counterfeit packaging, companies must invest in consumer education and awareness campaigns emphasizing the significance of checking product authenticity.

Category-Wise Acumens

How Does Global Trade Impact the Need for Anti-Counterfeit Packaging in the Healthcare Industry?

The pharmaceutical and healthcare sectors dominate the anti-counterfeit packaging industry. This is driven by the vital importance of product safety and regulatory compliance in these industries. Counterfeit pharmaceuticals and medical products can have serious health repercussions prompting strict restrictions and enforcement globally. Governments and regulatory bodies such as the United States Food and Drug Administration and the European Medicines Agency require pharmaceutical companies to implement advanced anti-counterfeit solutions such as serialization, RFID, and tamper-evident packaging to ensure drug authenticity and traceability across the supply chain.

Furthermore, the increasing prevalence of counterfeit pharmaceuticals, particularly with the rise of e-commerce and worldwide trade has made anti-counterfeit packaging essential in the healthcare sector. Pharmaceutical businesses are investing heavily in secure packaging technology because patient safety is a top priority. This level of demand for stringent security measures outpaces other industries such as food and beverage or cosmetics establishing pharmaceutical and healthcare packaging as the leading force in the anti-counterfeit packaging market.

How do Track and Trace Technologies Enhance Real-Time Visibility in the Supply Chain to Prevent Counterfeiting?

Track and trace technologies are more dominant in the anti-counterfeit packaging market because they provide comprehensive and real-time visibility throughout the supply chain making it easier to authenticate products and prevent counterfeiting. RFID tags, barcodes, and QR codes allow firms to track the movement of items from production to final sale ensuring product authenticity at all stages. Their seamless integration with logistics and distribution systems improves supply chain security and lets businesses detect and respond to counterfeit threats more swiftly, particularly in areas such as medicines, electronics, and luxury items.

Furthermore, regulatory compliance is a major motivator for the implementation of track and trace technologies. Governments and regulatory agencies are progressively mandating these technologies, especially in sensitive industries like healthcare to ensure product safety and transparency. While overt, covert, and forensic markers all add levels of protection, track and trace systems provide scalability, real-time data analytics, and ease of use making them more appealing for large-scale operations and widespread adoption.

Country/Region-wise Acumens

How do Legal Pressures and Consumer Demand for Authentic Products Influence Companies' Packaging Strategies in the North American Region?

North America is the most dominant region in the anti-counterfeit packaging industry owing to its strict regulatory framework and excellent technological infrastructure. The region, particularly the United States, has enacted stringent restrictions to prevent counterfeit goods, particularly in the pharmaceutical, healthcare, and food industries. To assure product safety and authenticity, agencies such as the United States Food and Drug Administration require the usage of track-and-trace systems and tamper-evident packaging.

Furthermore, North America's strong technical innovation and large R&D investments contribute to its dominance. The region is home to leading enterprises that specialize in anti-counterfeit technology such as RFID, holography, and smart labeling which are widely used in a variety of industries. The widespread adoption of e-commerce and global trade has raised the demand for safe packaging as counterfeit items frequently infiltrate supply networks. Together, these factors reinforce North America's dominant position in the anti-counterfeit packaging business.

How are Track and Trace Technologies, RFID Tags, and Tamper-Evident Seals Helping Businesses Ensure Product Safety in the Asia Pacific Region?

Asia Pacific is the fastest-growing region in the healthcare anti-counterfeit packaging market owing to the region's rising pharmaceutical and healthcare industries. Countries such as China and India have emerged as important medication production hubs resulting in an increased demand for anti-counterfeit measures to assure product safety and compliance with global standards. Because counterfeit medications pose substantial health hazards, governments in the region are enacting stronger restrictions and mandating the use of anti-counterfeit packaging technologies, resulting in increased demand in this market.

Furthermore, the rapid expansion of e-commerce in the Asia Pacific has raised the possibility of counterfeit healthcare products being offered online. This has pushed businesses to use innovative packaging solutions such as track and trace technologies, RFID tags, and tamper-evident seals to protect their products and increase consumer trust. Growing consumer awareness about product authenticity and safety combined with government attempts to combat counterfeit goods is driving the anti-counterfeit packaging market in the healthcare sector across the region.

Competitive Landscape:

The 'Anti-Counterfeit Packaging Market' is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the anti-counterfeit packaging market are:

Avery Dennison Corporation

CCL Industries, Inc.

3M Company

DuPont

AlpVision S.A

Zebra Technologies Corporation

SICPA Holding SA

Applied DNA Sciences

SAVI Technology

Authentix

Latest Developments

In July 2021, Authentix Inc. purchased SIPI, an online content and brand rights protection company. The acquisition enabled Authentix to provide counterfeit services and track unlawful channels through SIPI's internet capabilities.

In September 2022, 3M launched the "3M Verify platform" to verify and report counterfeit 3M products. This platform was developed based on successful anti-counterfeit reporting during the COVID-19 epidemic, covering all corporate products. Using the platform, the organization can take action to prevent or eliminate fraud to ensure consumer safety.

Anti-Counterfeit Packaging Market, By Category

• Technology:
• Track & Trace Technologies
• Overt
• Covert
• Forensic Markers
• Application:
• Food & Beverages
• Pharmaceutical & Healthcare
• Industrial & Automotive
• Consumer Electronics
• Cosmetics & Personal Care
• Region:
• North America
• Europe
• Asia Pacific
• Rest of the World

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL ANTI-COUNTERFEIT PACKAGING MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL ANTI-COUNTERFEIT PACKAGING MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL ANTI-COUNTERFEIT PACKAGING MARKET, BY TECHNOLOGY

• 5.1 Overview
• 5.2 Track & Trace Technologies
• 5.3 Overt
• 5.4 Covert
• 5.5 Forensic Markers

6 GLOBAL ANTI-COUNTERFEIT PACKAGING MARKET, BY APPLICATION

• 6.1 Overview
• 6.2 Food & Beverages
• 6.3 Pharmaceutical & Healthcare
• 6.4 Industrial & Automotive
• 6.5 Consumer Electronics
• 6.6 Cosmetics & Personal Care
• 6.7 Others

7 GLOBAL ANTI-COUNTERFEIT PACKAGING MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East and Africa

8 GLOBAL ANTI-COUNTERFEIT PACKAGING MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Avery Dennison Corporation (U.S.)
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 CCL Industries Inc. (Canada)
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 3M Company (U.S.)
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 DuPont. (U.S.)
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 AlpVision S.A (Switzerland)
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Zebra Technologies Corporation (U.S.)
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 SICPA Holding SA (Switzerland)
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Applied DNA Sciences Inc. (US)
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 SAVI Technology, Inc. (U.S.)
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Authentix, Inc. (U.S)
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 Appendix

• 10.1 Related Research