屋内位置情報の世界市場規模：コンポーネント別、技術別、用途別、エンドユーザー産業別、地域範囲別および予測

屋内位置情報市場の規模と予測

屋内位置情報市場規模は、2024年に136億3,000万米ドルと評価され、2026～2032年にかけてCAGR 22.86%で成長し、2032年には614億7,000万米ドルに達すると予測されます。

• 屋内位置情報とは、ビル、ショッピングモール、空港など、壁や天井からの信号干渉のために一般的なGPSが効果を発揮しない屋内で、人や物体の位置を正確に特定するために使用される技術とシステムのことです。屋内位置情報システム（IPS）は、Wi-Fi、Bluetooth、超広帯域無線（UWB）、RFIDなどのさまざまな技術を使用して、リアルタイムの位置情報を記載しています。
• 屋内位置情報技術は、スタッフの安全追跡、倉庫での資産管理、巨大施設でのナビゲーション補助、患者の安全モニタリングなど、多くの用途があります。これらのシステムは、複雑な屋内での資産や作業員の動きに関するリアルタイムデータを提供することで、業務効率、安全プロトコル、意思決定を向上させています。

世界の屋内位置情報市場力学

屋内位置情報市場を形成している主要市場力学は以下の通りです。

主要市場促進要因

• スマートフォンとモバイル機器の普及拡大：スマートフォンとモバイルデバイスの増加は、屋内位置情報市場の重要な促進要因です。ピュー・リサーチセンターによると、2021年までにアメリカ人の85%がスマートフォンを所有し、2011年の35%から増加します。ほとんどのスマートフォンには必要なセンサや技術が搭載されているため、このように広く受け入れられていることが、屋内位置情報サービスやアプリの基盤となっています。
• IoTとコネクテッドデバイスの拡大：モノのインターネット（IoT）デバイスとスマート技術の開発が、屋内位置情報市場の成長を促進しています。IoT Analyticsによると、世界で接続されるIoTデバイスは2025年までに270億台に達します。このように接続性が高まることで、小売、ヘルスケア、スマートビルディングなど、さまざまな産業で屋内位置追跡とサービスの見込みが拡大します。
• 小売業における顧客体験の向上に対する需要の高まり：小売産業では、顧客に合わせたサービスや対象を絞ったマーケティングを通じて顧客体験を向上させることに重点を置いており、屋内位置情報技術の利用を促進しています。Zebra Technologiesの調査によると、小売業者の77%は、買い物客の体験を向上させることが事業運営に不可欠であると考えています。屋内位置情報ソリューションにより、小売業者は対象を絞ったオファーを提供し、店舗レイアウトを最適化し、全体的な顧客エンゲージメントを高めることができます。

主要課題

• データプライバシーとセキュリティへの懸念：データのプライバシーとセキュリティに関する懸念は、屋内位置情報市場にとって大きな課題です。屋内位置情報デバイスが機密性の高い位置情報を取得するにつれて、消費者は自分のデータがどのように扱われ、使用されるかについてますます懸念を抱くようになっています。GDPRやCCPAのような規制の枠組みは、厳しいデータ取り扱い規則を定めており、企業にとってはコストがかかり、ナビゲートするのが難しくなっています。これらの問題は、潜在的な違反や法的影響を恐れ、企業が屋内位置情報システムを使用することを思いとどまらせる。
• インフラの非互換性と相互運用性の問題：インフラの非互換性と相互運用性の問題も、屋内位置情報市場に課題をもたらしています。異なる技術やシステムが適切に相互作用できず、既存のインフラ内部での統合の試みが複雑になります。このようなセグメント化は、企業がそれぞれの状況に適応した特殊なソリューションに投資しなければならないため、コスト増と導入の遅れにつながります。定義された規範がないことも問題を悪化させ、企業が屋内位置情報に一貫したアプローチをとることを困難にしています。

主要動向

• BLE技術の採用拡大：BLEビーコンは、その低コストと正確な屋内位置情報を提供する高い効率性により、多くの企業にとって好ましい選択肢となりつつあります。この技術はリアルタイムの追跡と位置情報サービスを提供し、小売業における消費者体験や物流における資産管理を向上させています。BLE技術の進歩に伴い、様々なアプリケーションへの統合が市場の大幅な拡大を促進すると予測されます。
• IoTとクラウドコンピューティングとの統合：クラウドコンピューティングやIoTと屋内位置情報システムとの融合も重要な開発です。この融合により、ヘルスケアや小売業を含む産業全体で、より先進的データ分析と業務の効率化が可能になります。企業はIoTデバイスを利用して、リソース配分の最適化、患者モニタリングの改善、在庫管理の合理化を図ることができます。また、クラウドベースのソリューションへの依存度が高まることで、屋内位置情報システムの拡大性とメンテナンス性が向上し、あらゆる規模の企業が利用しやすくなります。
• 屋内位置情報サービスにおける生成AI：屋内位置情報サービスにおける生成AIの導入は、企業が屋内環境を管理・活用する方法を変えつつあります。AIアルゴリズムを使用する組織は、マッピングとナビゲーションの精度を高めることができ、その結果、顧客サービスと業務効率が向上します。生成AIはまた、企業がユーザーの行動パターンを分析するのに役立ち、スペースの使用と全体的な効率を最大化するデータ主導の意思決定を可能にします。

目次

第1章 世界の屋内位置情報市場の導入

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界の屋内位置情報市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 屋内位置情報の世界市場：コンポーネント別

• 概要
• ハードウェア
• ソフトウェア
• ソリューション

第6章 屋内位置情報の世界市場：技術別

• 概要
• BLE
• UWB
• Wi-Fi
• RFID

第7章 屋内位置情報の世界市場：用途別

• 概要
• 緊急対応管理
• 販売とマーケティングの最適化
• 遠隔モニタリング
• 予知保全
• サプライチェーン管理

第8章 屋内位置情報の世界市場：エンドユーザー産業別

• 概要
• 小売
• ヘルスケア
• 製造業
• 旅行・ホスピタリティ
• メディア娯楽
• 運輸・物流
• その他

第9章 在庫管理8世界屋内位置情報市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他の欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他のアジア太平洋
• その他
  • ラテンアメリカ
  • 中東・アフリカ

第10章 世界の屋内位置情報市場の競合情勢

• 概要
• 各社の市場ランキング
• 主要開発戦略

第11章 企業プロファイル

• Apple Inc.
• Broadcom
• Cisco Systems
• Ericsson
• GeoMoby
• Google LLC
• Micello
• Microsoft Corporation
• Qualcomm
• Senion AB

第11章 付録

• 関連調査

Indoor Location Market Size And Forecast

Indoor Location Market size was valued at USD 13.63 Billion in 2024 and is projected to reach USD 61.47 Billion by 2032, growing at a CAGR of 22.86% from 2026 to 2032.

• Indoor location refers to the technology and systems used to precisely locate persons and objects within indoor locations such as buildings, shopping malls, and airports, where typical GPS is rendered ineffective owing to signal interference from walls and ceilings. Indoor positioning systems (IPS) use various technologies, including Wi-Fi, Bluetooth, Ultra-wideband (UWB), and RFID, to give real-time location information.
• Indoor location technology has many applications, including staff safety tracking, asset management in warehouses, navigation aid in huge facilities, and patient safety monitoring. These systems increase operational efficiency, safety protocols, and decision-making by providing real-time data on asset and worker movement inside complicated interior settings.

Global Indoor Location Market Dynamics

The key market dynamics that are shaping the indoor location market include:

Key Market Drivers

• Growing Adoption of Smartphones and Mobile Devices: The increasing number of smartphones and mobile devices is a significant driver of the indoor location market. According to the Pew Research Center, 85% of Americans own smartphones by 2021, up from 35% in 2011. This widespread acceptance lays the groundwork for indoor location-based services and apps, as most smartphones are outfitted with the requisite sensors and technologies.
• Expansion of IoT and Connected Devices: The development of Internet of Things (IoT) devices and smart technologies is driving growth in the indoor location market. According to IoT Analytics, the world's linked IoT devices will reach 27 billion by 2025. This increased connectivity expands prospects for indoor location tracking and services in a variety of industries, including retail, healthcare, and smart buildings.
• Rising Demand for Enhanced Customer Experiences in Retail: The retail industry's emphasis on improving customer experiences through tailored services and targeted marketing is driving the use of indoor location technology. According to a Zebra Technologies survey, 77% of retailers believe that improving shopper experiences is vital to their operations. Indoor location solutions allow retailers to provide targeted offers, optimize store layouts, and increase overall customer engagement.

Key Challenges:

• Data Privacy and Security Concerns: Concerns about data privacy and security are a big challenge for the indoor location market. As indoor positioning devices acquire sensitive location data, consumers become increasingly concerned about how their data is handled and used. Regulatory frameworks such as GDPR and CCPA establish tight data handling rules, making it costly and hard for enterprises to navigate. These issues discourage firms from using indoor location systems, fearing potential breaches and legal consequences.
• Infrastructure Incompatibility and Interoperability Issues: Infrastructure incompatibility and interoperability difficulties also provide challenges for the indoor location market. Different technologies and systems fail to interact properly, which complicates integration attempts inside existing infrastructure. This fragmentation results in higher costs and implementation delays since organizations must invest in specialized solutions adapted to their specific circumstances. The lack of defined norms exacerbates the problem, making it difficult for businesses to take a consistent approach to indoor positioning.

Key Trends:

• Increased Adoption of BLE Technology: BLE beacons are becoming the favored choice for many enterprises due to their low cost and high efficiency in providing accurate indoor positioning. This technology offers real-time tracking and location-based services, which improves consumer experiences in retail settings and asset management in logistics. As BLE technology advances, its integration into a variety of applications is projected to drive significant market expansion.
• Integration with IoT and Cloud Computing: The combination of cloud computing and IoT with indoor location systems is another significant development. This convergence enables more advanced data analytics and operational efficiencies across industries, including healthcare and retail. Businesses can use IoT devices to optimize resource allocation, improve patient monitoring, and streamline inventory management. The increasing reliance on cloud-based solutions also allows for better scalability and maintenance of indoor positioning systems, making them more accessible to enterprises of all sizes.
• Generative AI in Indoor Location Services: The introduction of generative AI in indoor location services is changing the way businesses manage and interact with their indoor environments. Organizations that use AI algorithms can increase mapping and navigation accuracy, resulting in better customer service and operational effectiveness. Generative AI also helps organizations analyze user activity patterns, allowing them to make data-driven decisions that maximize space use and overall efficiency.

Global Indoor Location Market Regional Analysis

Here is a more detailed regional analysis of the indoor location market:

North America:

• According to Verified Market Research, North America is estimated to dominate in indoor location market over the forecast period. North America has one of the world's highest smartphone penetration rates, offering a solid platform for indoor location solutions. According to the GSMA Mobile Economy North America 2022 research, smartphone usage in North America reached 85% in 2021 and is expected to climb to 91% in 2025. This high penetration rate, along with modern 5G infrastructure, enables widespread application of indoor location services across a variety of industries.
• Furthermore, the thriving e-commerce sector in North America is increasing demand for indoor location solutions that can improve in-store experiences and connect online and offline purchases. According to the US Census Bureau, e-commerce sales in the United States reached USD 870.8 Billion in 2021, up 14.2% from 2020. This rise is causing merchants to embrace indoor positioning systems for features such as in-store navigation and targeted promotions, resulting in market expansion.

Asia Pacific:

• The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is rapidly urbanizing, increasing the demand for smart city solutions that often combine indoor location technologies. According to the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP), Asia Pacific's urban population is projected to increase from 2.3 billion in 2019 to 3.5 billion by 2050. This urbanization trend encourages governments to invest in smart city projects. For example, India's Smart Cities Mission intends to build 100 smart cities, many of which would use indoor positioning systems to improve urban administration and services.
• Furthermore, the Asia Pacific region is experiencing tremendous expansion in e-commerce and retail, which is encouraging the use of indoor location technologies to improve customer experiences and operational efficiency. According to eMarketer, Asia Pacific's e-commerce sales reached USD 2.99 Trillion in 2021, accounting for 61.4% of the worldwide total. This expansion is driving shops to implement technology such as indoor navigation and location-based marketing. JD.com, China's largest retailer, has installed indoor positioning systems in over 1,000 locations to improve customer experiences and optimize operations.

Global Indoor Location Market: Segmentation Analysis

The Indoor Location Market is segmented based on Component, Technology, Application, End-User Industry, and Geography.

Indoor Location Market, By Component

• Hardware
• Software
• Solutions

Based on Component, the market is segmented into Hardware, Software, and Solutions. The hardware segment is estimated to dominate the indoor location market due to the critical role that hardware components such as beacons, sensors, and other devices play in providing accurate indoor positioning. As organizations increasingly use these systems for applications such as asset tracking and navigation, the demand for reliable hardware solutions grows. Furthermore, developments in technologies like as Bluetooth Low Energy (BLE) improve the effectiveness of these hardware components, cementing their key market position.

Indoor Location Market, By Technology

• BLE
• UWB
• Wi-Fi
• RFID

Based on Technology, the market is segmented into BLE, UWB, Wi-Fi, and RFID. The RFID (Radio Frequency Identification) segment is estimated to dominate the indoor location market due to the growing demand for real-time asset tracking and monitoring across a wide range of industries, including healthcare, logistics, and retail. RFID technology provides cost-effective solutions for efficient asset management and inventory control, making it a popular choice among businesses looking for dependable tracking systems. Its widespread acceptance and proven efficacy in supply chain management strengthen its market leadership.

Indoor Location Market, By Application

• Emergency Response Management
• Sales and Marketing Optimization
• Remote Monitoring
• Predictive Asset Maintenance
• Supply Chain Management
• Inventory Management

Based on Application, the market is divided into Emergency Response Management, Sales & Marketing Optimization, Remote Monitoring, Predictive Asset Maintenance, Supply Chain Management, and Inventory Management. The emergency response management segment is estimated to dominate the market over the forecast period. This dominance is mostly driven by the growing demand for improved safety and security measures in public places like shopping malls, airports, and hospitals. As enterprises prioritize rapid response capabilities during emergencies, there is an increasing demand for precise indoor positioning systems that enable efficient navigation and asset tracking. This trend is further bolstered by government investments in public safety technologies.

Indoor Location Market, By End-User Industry

• Retail
• Healthcare
• Manufacturing
• Travel and Hospitality
• Media and Entertainment
• Transportation and Logistics
• Others

Based on the End-User Industry, the indoor location market is divided into Retail, Healthcare, Manufacturing, Travel & Hospitality, Media & Entertainment, Transportation & Logistics, and Others. The retail segment is estimated to dominate the market over the forecast period driven by rising demand for improved consumer experiences and operational efficiencies. Retailers use indoor location systems to enhance store layouts, improve product navigation, and send targeted marketing messages based on customer location. This trend is especially apparent in North America, where the use of location-based technologies has grown essential to competitive advantage in a rapidly changing retail landscape.

Indoor Location Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

Based on Geography, the Indoor Location Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America is estimated to dominate the market during the forecast period owing to the widespread adoption of indoor positioning and navigation solutions in industries such as retail, logistics, and public spaces. The region's advanced technological infrastructure and high smartphone usage make integration of these technologies easier, resulting in better user experiences and operational efficiencies.

Key Players

• The "Indoor Location Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Acuity Brands, AiRISTA, Apple, Azitek, CenTrak, Cisco, Esri, Google, HERE, HID Global, HPE, Infsoft, InnerSpace, Inpixon, Mapxus, and Microsoft.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Indoor Location Market Recent Developments
• In March 2023, Inpixon announced a collaboration agreement with Schauenburg Systems, an original equipment manufacturer of mine safety systems and equipment, to sell Inpixon's real-time location technologies to mining companies in South Africa. Under the agreement, the parties will aim to achieve sales of hundreds of thousands of nanoLOC chips and other core technologies of Inpixon that provide real-time tracking, collision avoidance, and proximity applications for the mining industry.
• In December 2022, Oriient Indoor Location Services announced its Available on Google Cloud Marketplace; through this offering, customers with an existing Google Cloud Marketplace commitment benefit from seamless procurement and consolidated billing through a single channel. This availability will help retailers improve the in-store shopping experience with more digital touch points and customer journey analytics to improve operations and the bottom line.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL INDOOR LOCATION MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL INDOOR LOCATION MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL INDOOR LOCATION MARKET, BY COMPONENT

• 5.1 Overview
• 5.2 Hardware
• 5.3 Software
• 5.4 Solutions

6 GLOBAL INDOOR LOCATION MARKET, BY TECHNOLOGY

• 6.1 Overview
• 6.2 BLE
• 6.3 UWB
• 6.4 Wi-Fi
• 6.5 RFID

7 GLOBAL INDOOR LOCATION MARKET, BY APPLICATION

• 7.1 Overview
• 7.2 Emergency Response Management
• 7.3 Sales and Marketing Optimization
• 7.4 Remote Monitoring
• 7.5 Predictive Asset Maintenance
• 7.5 Supply Chain Management

8 GLOBAL INDOOR LOCATION MARKET, BY END-USER INDUSTRY

• 8.1 Overview
• 8.2 Retail
• 8.3 Healthcare
• 8.4 Manufacturing
• 8.5 Travel and Hospitality
• 8.6 Media and Entertainment
• 8.7 Transportation and Logistics
• 8.8 Others

9 Inventory Management8 GLOBAL INDOOR LOCATION MARKET, BY GEOGRAPHY

• 9.1 Overview
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 U.K.
  • 9.3.3 France
  • 9.3.4 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Rest of Asia Pacific
• 9.5 Rest of the World
  • 9.5.1 Latin America
  • 9.5.2 Middle East & Africa

10 GLOBAL INDOOR LOCATION MARKET COMPETITIVE LANDSCAPE

• 10.1 Overview
• 10.2 Company Market Ranking
• 10.3 Key Development Strategies

11 COMPANY PROFILES

• 10.1 Apple Inc.
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Broadcom
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Cisco Systems
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Ericsson
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 GeoMoby
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Google LLC
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Micello
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Microsoft Corporation
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Qualcomm
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Senion AB
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Research