プレミアムアルコール飲料市場：アルコールタイプ、パッケージ、販売チャネル、地域別、2024～2031年

プレミアムアルコール飲料市場の評価 - 2024～2031年

プレミアムアルコール飲料の需要の高まりは、顧客の味覚の変化により、高品質で職人技が光る高級アルコール飲料への関心が高まっていることによって促進されています。特に新興経済国で可処分所得が増加する中、顧客は独自の風味や職人技、そして全体的に優れた飲酒体験を提供する高級製品に対して、より多くのお金を支払う準備ができています。この傾向は、高級酒、クラフトビール、プレミアムワインに対する世界的な評価の高まりによっても推進されており、人々は自分の好みや社会的地位を反映する商品を求めています。これにより、市場は2024年に 7,700億米ドルの収益を超え、2031年には約1兆5,600億米ドルの評価額に達すると予測されています。

体験型消費の急増により、プレミアムアルコール飲料の市場が急速に拡大しています。消費者は単なる飲み物を購入するのではなく、プレミアムブランドが提供するストーリー、伝統、そして独自性を求めています。この傾向は、品質を重視する小規模蒸留所、ブティックワイナリー、クラフトビール醸造所の増加を後押ししています。さらに、高級アルコール飲料はしばしばステータスシンボルと見なされ、社交の場や富裕層の間での魅力が高まることで、市場は2024年から2031年にかけて年平均成長率（CAGR）9.29%で成長すると予測されています。

プレミアムアルコール飲料市場定義／概要

プレミアムアルコール飲料とは、高品質で、しばしば職人技を駆使した、価格が高く、職人技が光る、より高級な飲料のことです。これらの飲料は、高品質の原料、厳格な製造技術、洗練された感覚を提供することに重点を置いていることで区別されます。プレミアムアルコール飲料には、ウイスキー、ウォッカ、ジンなどの蒸留酒、ワイン、特に有名なブドウ園や熟成した品種のワイン、品質と風味の複雑さに重点を置いて少量生産されるクラフトビールなどが含まれます。

高級感、品質、社会的地位との関連から、その用途は多岐にわたります。最も一般的な用途の一つは、高級な食事や社交の場です。プレミアムアルコール飲料は、高級レストラン、高級ホテル、結婚式、会社の集まり、プライベートパーティーなどの特別な機会に頻繁に提供されます。これらの飲料が選ばれるのは、その風味の良さだけでなく、イベントに華やかさを添えるためでもあります。ここのような状況では、高価なアルコール飲料を飲むことは洗練さと富の象徴と見なされます。

高級アルコール飲料の未来は、顧客の嗜好が高品質、オンリーワン、没入感のあるものへとシフトするにつれて、明るいものとなると思われます。世界的に所得が上昇するにつれ、特に新興国では、独特の風味、職人技、特別感のあるアルコール飲料にプレミアムを支払うことを厭わなくなる人が増えています。

プレミアムアルコール飲料の需要を促進する主な要因は何か？

世界経済が成長し、可処分所得が増加するにつれて、消費者は酒類を含むプレミアム製品への支出をより厭わなくなってきています。この傾向は特に新興市場で顕著であり、中産階級の増加により、より高品質のアルコール飲料がステータスシンボルであり、ライフスタイルの選択肢であると考えられています。消費者はますますユニークで質の高い体験を求めるようになり、それを提供するアルコール飲料には割高な対価を支払うことを厭わなくなっています。

クラフトや職人技を駆使したスピリッツ、ビール、ワインへのシフトが著しいです。この動きは、アルコール飲料に真正性、透明性、革新性を求める消費者の欲求に突き動かされています。クラフトビールや職人技を駆使した製品は一般的に、伝統的な製造方法、高品質の原料、ユニークな風味を使用しており、よりプレミアムで個性的な飲用体験を求める消費者にアピールしています。

さらに、健康とウェルネスの動向は、アルコールを含む幅広い分野における消費者の選択に影響を与えています。消費者は、オーガニック、低アルコール、ノンアルコール、天然素材を使用したものなど、ライフスタイルの嗜好に合ったプレミアムアルコール飲料をますます求めるようになっています。こうした特性を品質と風味に結びつけるプレミアムブランドは、この動向から利益を得るのに有利な立場にあります。

プレミアムアルコール飲料市場を阻む主な課題は何か？

アルコール規制と税金は、プレミアムアルコール飲料市場に大きな影響を与えています。高い税金はプレミアム飲料の小売価格を引き上げ、より幅広い消費者層がプレミアム飲料を入手しにくくします。広告の規制や飲酒年齢の変更といった法改正も、市場力学に影響を与えます。国内法および国際法を遵守することは、生産者、特に販路拡大を目指す小規模な職人的事業者にとっては困難でコストがかかります。

プレミアムワインセクターでは、高い利益率と消費者需要の高まりに誘われて、新たな競合他社が参入しています。このようなライバルの増加は市場の飽和を招き、企業が差別化を図り、市場シェアを維持することを困難にし、市場の成長を制限しています。さらに、プレミアム化の推進は消費者の嗜好の変化を反映していますが、こうした嗜好は健康やウェルネスの動向の変化とともにアルコール飲料から離れつつあります。健康、フィットネス、ウェルネスへの関心の高まりは、全体的なアルコール使用の減少、または低アルコールやアルコールフリーの代替品へのシフトにつながり、その結果、市場の需要を減少させます。

目次

第1章 世界のプレミアムアルコール飲料市場のイントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界のプレミアムアルコール飲料市場の展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析
• 規制の枠組み

第5章 プレミアムアルコール飲料の世界市場：アルコールタイプ別

• 概要
• ビール
• ワイン
• ウイスキー
• ジン
• ウォッカ
• ラム酒
• その他

第6章 プレミアムアルコール飲料の世界市場：パッケージ別

• 概要
• ボトル
• 缶
• 瓶
• 樽
• その他

第7章 高級アルコール飲料の世界市場：販売チャネル別

• 概要
• 直接
• 間接

第8章 プレミアムアルコール飲料の世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界のプレミアムアルコール飲料市場の競合情勢

• 概要
• 各社の市場シェア
• ベンダー情勢
• 主な発展戦略

第10章 企業プロファイル

• Diageo plc
• Anheuser-Busch InBev
• Bacardi Limited
• Carlsberg Group
• Molson Coors Beverage Company
• Pernod Ricard
• Brown-Forman Corporation
• Royal Salute Plc
• Kendall-Jackson Wine Estates
• William Grant & Sons

第11章 付録

• 関連レポート

Premium Alcoholic Beverage Market Valuation - 2024-2031

The growing demand for premium alcoholic beverages is being driven by a shift in customer tastes for higher-quality, artisanal, and luxury alcoholic drinks. As disposable incomes rise, particularly in emerging economies, customers are more prepared to pay more for luxury products that provide distinct flavors, workmanship, and an overall greater drinking experience. This trend is also being driven by a growing global admiration for high spirits, artisan breweries, and premium wines as people seek items that reflect their particular preferences and social position by enabling the market to surpass a revenue of USD 0.77 Trillion valued in 2024 and reach a valuation of around USD 1.56 Trillion by 2031.

The surge in experience consumption is dramatically increasing the market for premium alcoholic beverages. Consumers are buying more than simply a drink; they are buying into the story, heritage, and exclusivity that premium brands provide. This has contributed to the rise of small-batch distilleries, boutique wineries, and craft breweries that prioritize quality above quantity. Furthermore, luxury alcoholic beverages are frequently viewed as status symbols which increases their attractiveness in social situations and among rich consumers by enabling the market to grow at a CAGR of 9.29% from 2024 to 2031.

Premium Alcoholic Beverage Market: Definition/ Overview

Premium alcoholic beverages are high-quality, often artisanal, drinks that are priced higher have better craftsmanship, and are more exclusive. These beverages are distinguished by high-quality ingredients, rigorous production techniques, and an emphasis on providing a refined sensory experience. Premium alcoholic beverages include spirits such as whiskey, vodka, and gin; wines, particularly those from well-known vineyards and aged varietals; and craft brews which are made in smaller batches with a focus on quality and flavor complexity.

It has a diverse range of applications owing to its link with luxury, quality, and social standing. One of the most common uses is in high-end eating and social settings. Premium alcoholic beverages are frequently served in fine dining establishments, luxury hotels, and special occasions including weddings, corporate gatherings, and private parties. These beverages are chosen not only for their great flavor but also for the grandeur they add to the event. In such situations, drinking expensive alcohol is regarded as a sign of sophistication and wealth.

The future of luxury alcoholic beverages looks bright as customer preferences shift toward high-quality, one-of-a-kind, and immersive offerings. As global incomes rise, particularly in emerging nations, more people are willing to pay a premium for alcoholic beverages with a distinct flavor, workmanship, and a sense of exclusivity.

What are the Key Drivers that Propel the Demand for Premium Alcohol Beverages?

Consumers are becoming more willing to spend on premium products including alcohol, as global economies grow and disposable incomes rise. This tendency is especially visible in emerging markets where a growing middle class sees higher-quality alcoholic beverages as a status symbol and lifestyle choice. Consumers are increasingly seeking unique, high-quality experiences, and they are willing to pay a premium for alcoholic beverages that offer them.

There has been a significant shift toward craft and artisanal spirits, beers, and wines. This movement is motivated by consumers' desire for authenticity, transparency, and innovation in their alcoholic beverages. Craft and artisanal products generally use traditional manufacturing methods, high-quality ingredients, and unique flavors appealing to consumers looking for a more premium and distinctive drinking experience.

Furthermore, the health and wellness trend influences consumer choices in a wide range of sectors including alcohol. Consumers are increasingly looking for premium alcoholic beverages that align with their lifestyle preferences such as organic, low-alcohol, or no-alcohol options as well as those made with natural ingredients. Premium brands that combine these attributes with quality and flavor are well-positioned to profit from this trend.

What are the Primary Challenges Hindering the Premium Alcoholic Beverage Market?

Alcohol regulations and taxes have a significant impact on the premium alcoholic beverage market. High taxes raise the retail price of premium beverages making them less accessible to a wider consumer base. Legislative changes such as restrictions on advertising or changes to the legal drinking age also have an impact on market dynamics. Compliance with local and international laws can be challenging and costly for producers, especially small, artisanal businesses looking to expand their reach.

The premium sector has seen an infusion of new competitors lured to higher profit margins and increased consumer demand. This increased rivalry leads to market saturation making it difficult for enterprises to differentiate themselves and maintain market share limiting market growth. Furthermore, while the push for premiumization reflects changing consumer preferences, these tastes are migrating away from alcoholic beverages as health and wellness trends change. Increased interest in health, fitness, and wellness leads to a decline in overall alcohol use or a shift to lower-alcohol or alcohol-free alternatives, hence reducing market demand.

Category-Wise Acumens

What Factors Contribute to the Dominance of the Whiskeys?

According to the VMR study, the whiskey segment is expected to dominate during the forecast period. Whisky, particularly single malt Scotch, premium Bourbon, and Japanese whisky is highly valued for its history, craftsmanship, and the complexity of its production process. The aging process which can last decades, significantly improves the flavor and uniqueness of the product. Consumers are willing to pay a premium for products with a unique story, tradition, and quality making whiskey a valuable part of the premium alcoholic beverage market.

Premium whiskies are gaining popularity around the world, especially in Asia, Europe, and North America. Whisky, particularly rare and old varieties has become a collector commodity among fans resulting in rising prices and market demand. Limited editions and special releases frequently sell out contributing to whiskey's premium reputation and appeal. Furthermore, whisky's flavor profile is broad ranging from the peaty and smokey flavors of Islay Scotch to the sweet and gentle notes of Kentucky Bourbon. This variety draws a large audience.

What are the key Driving Forces for the Dominance of Premium Alcohol Bottles?

The bottle is expected to dominate the premium alcoholic beverage market over the forecast period. Bottles, particularly glass bottles are associated with high quality and legacy in the alcohol industry. Premium product packaging is a key part of the brand experience, and glass bottles radiate luxury, elegance, and timelessness which can boost the product's perceived value. Glass bottles can also be fashioned and sculpted in unique ways allowing businesses to stand out and attract customers looking for high-quality, handcrafted products. Glass bottles are ideal for preserving the flavor and purity of alcoholic beverages. They do not react chemically with the contents, therefore the flavor and aroma of the beverage remain intact over time.

This is especially important for luxury spirits, wines, and craft breweries where preserving the unique flavor profile is key. Furthermore, glass bottles can be effectively sealed with cork or screw tops preserving the beverage's integrity and extending its shelf life. Furthermore, environmental concerns are increasingly influencing customer decisions including in the luxury alcohol sector. Glass bottles are seen as more environmentally friendly because they are recyclable and may be reused multiple times without compromising quality or purity. Using glass bottles aligns with the luxury company's goals of sustainability and environmental responsibility appealing to environmentally aware customers.

Country/Region-wise Acumens

How does Strong Consumer Spending Drive the North American Region in this Market?

The North American premium alcoholic beverage market is primarily driven by strong consumer expenditure with the United States at the forefront. This growth is mostly driven by the region's strong economy, high disposable incomes, and consumer's growing desire for luxury and artisan beverages. Strong consumer spending in North America drives the premium alcoholic beverage market ahead. According to the United States Bureau of Economic Analysis, personal consumption expenditures on alcoholic beverages climbed from USD 250.2 Billion in 2019 to USD 258.5 Billion in 2020, despite the hurdles created by the COVID-19 pandemic. This rising trend continued in 2021 with spending totaling USD 276.1 Billion. The persistence of alcohol spending throughout economic downturns emphasizes its relevance in consumer budgets.

The North American premium alcoholic beverage market is being driven by high consumer spending as seen by an increase in the number of premium product releases and the rise of craft breweries and distilleries. The Brewers Association claimed that, despite the problems of 2020, the number of craft breweries in the United States increased by 3.9% from the previous year demonstrating that consumer interest and expenditure in this premium market remains strong. Furthermore, data from the United States Alcohol and Tobacco Tax and Trade Bureau (TTB) reveal that the number of distilleries has steadily increased rising from 2,046 in 2018 to 2,290 in 2020 demonstrating the growing market for luxury spirits. Consumer's eagerness to explore and spend on new things drives this expansion.

What are the Factors that Contribute to a Significant Share in the Asia Pacific Region?

The Asia Pacific region is the fastest-growing region of the premium alcoholic beverage market with China emerging as the fastest-growing market because of its quickly expanding middle class and rising disposable incomes. This expansion is further encouraged by shifting consumer preferences and a shift toward premium and luxury products. Rising disposable income and a burgeoning middle class, notably in China and India are key drivers of the Asia Pacific premium alcoholic beverage industry. According to the World Bank, China's GDP per capita has risen from $949 in 2000 to $10,500 in 2020 indicating significant increases in purchasing power.

According to the Asian Development Bank, Asia Pacific's middle class is predicted to rise from 2 billion in 2020 to 3.5 billion by 2030, boosting market potential. Another key element is the shift in customer preferences toward luxury and craft products. The World Health Organization (WHO) reports that alcohol consumption habits in the Asia Pacific region are evolving toward higher-quality goods with a growing interest in imported and artisan beverages. This trend is especially noticeable in metropolitan areas and among younger consumers. For example, the Japanese National Tax Agency recorded a 5.1% increase in whiskey consumption in 2020, despite a general decrease in alcohol consumption demonstrating a preference for expensive spirits.

Competitive Landscape

The Premium Alcoholic Beverage Market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the premium alcoholic beverage market include:

Bacardi Limited

Diageo Plc

Pernod Ricard SA

Gruppo Campari

The Brown-Forman Corporation

The Edrington Group

Heineken N.V.

Anheuser-Busch Companies, LLC

Carlsberg A/S

Miller Coors

Others

Latest Developments

In April 2024, Coca-Cola India entered the liquor market with the debut of Lemon-Dou, a ready-to-drink alcoholic beverage. The product was first introduced in Goa and other parts of Maharashtra. It's a combination of shochu and lime. This was the first time the corporation supplied alcohol in India.

In January 2024, Nemiroff vodka made its debut in India in January 2024, following a partnership with Amistad Spirits. Nemiroff aims to become a top-five vodka in the world by leveraging the Amistad network. The decision is consistent with its objective of growing into vibrant markets, following earlier entries in Iceland, Portugal, and Romania in 2023.

Premium Alcoholic Beverage Market, By Category

• Alcohol Type:
• Beer
• Wine
• Whiskey
• Gin
• Vodka
• Rum
• Others
• Packaging:
• Bottles
• Can
• Jars
• Tines
• Others
• Sales Channel:
• Direct
• Indirect
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL PREMIUM ALCOHOLIC BEVERAGE MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL PREMIUM ALCOHOLIC BEVERAGE MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis
• 4.5 Regulatory Framework

5 GLOBAL PREMIUM ALCOHOLIC BEVERAGE MARKET, BY ALCOHOL TYPE

• 5.1 Overview
• 5.2 Beer
• 5.3 Wine
• 5.4 Whiskey
• 5.5 Gin
• 5.6 Vodka
• 5.7 Rum
• 5.8 Others

6 GLOBAL PREMIUM ALCOHOLIC BEVERAGE MARKET, BY PACKAGING

• 6.1 Overview
• 6.2 Bottles
• 6.3 Can
• 6.4 Jars
• 6.5 Tines
• 6.6 Others

7 GLOBAL PREMIUM ALCOHOLIC BEVERAGE MARKET, BY SALES CHANNEL

• 7.1 Overview
• 7.2 Direct
• 7.3 Indirect

8 GLOBAL PREMIUM ALCOHOLIC BEVERAGE MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL PREMIUM ALCOHOLIC BEVERAGE MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Share
• 9.3 Vendor Landscape
• 9.4 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Diageo plc
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Anheuser-Busch InBev
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Bacardi Limited
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Carlsberg Group
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Molson Coors Beverage Company
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Pernod Ricard
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Brown-Forman Corporation
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Royal Salute Plc
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Kendall-Jackson Wine Estates
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 William Grant & Sons
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Reports