![]() |
市場調査レポート
商品コード
1623438
減量および体重管理の世界市場規模:製品タイプ別、エンドユーザー別、地域別、範囲および予測Global Weight Loss And Weight Management Market Size By Product Type (Diet, Equipment, Services), By End- User (Children, Adults, Senior Citizens, People With Specific Health Conditions), And By Geographic Scope And Forecast |
||||||
|
減量および体重管理の世界市場規模:製品タイプ別、エンドユーザー別、地域別、範囲および予測 |
出版日: 2024年08月07日
発行: Verified Market Research
ページ情報: 英文 202 Pages
納期: 2~3営業日
|
減量および体重管理市場規模は2023年に2,129億7,000万米ドルと推計され、2031年には4,495億8,000万米ドルに達すると予測され、2024年から2031年までのCAGRは9.48%で成長する見込みです。体重管理には、健康的な体重の達成と維持に貢献する行動、技術、生理的プロセスが含まれ、健康的な食事と毎日の身体活動を促進する長期的なライフスタイル戦略を重視しています。
体重管理戦略は、体重を徐々に減らし、理想的な体重を維持することによって健康的な体重を達成することに主眼が置かれているが、体重にとらわれない健康へのアプローチも肯定的な結果をもたらしています。
糖尿病、高血圧、心血管疾患など様々な慢性疾患の危険因子としての肥満の位置づけから、体重管理の基礎科学と健康的な体重を達成・維持するための戦略は極めて重要です。
肥満は、体内の脂肪の異常な蓄積と蓄積と定義され、生活習慣の改善、医薬品、栄養補助食品、外科的処置、身体活動への介入など、様々な治療アプローチを必要とする慢性疾患です。
ライフスタイルの変更は肥満治療の基礎を形成し、胃のサイズと食事摂取量を減らすことを目的とした世界の減量および体重管理には、Roux-en-Y胃バイパス、スリーブ状胃切除術、調節可能胃バンドなどの外科的オプションが利用できます。
減量および体重管理市場を形成している主な市場力学は以下の通りです:
肥満の有病率の上昇:
過去数十年にわたり、世界の肥満率は着実に増加しており、この動向は今後も続くと予想されます。これは、加工食品の消費の増加や運動量の減少など、食生活やライフスタイルの変化を含むいくつかの要因によるものです。過体重や肥満の人が増えるにつれて、減量や体重管理の製品やサービスに対する需要も伸びていくと思われます。
肥満の健康リスクに対する意識の高まり:
心臓病、脳卒中、2型糖尿病、ある種のがんなど、主な慢性疾患は肥満と強く関連しています。肥満の健康リスクに対する人々の意識が高まるにつれ、減量や健康増進を支援する製品やサービスを求める傾向が強まる。
新興経済諸国における可処分所得の増加:
新興経済諸国では、可処分所得が増加しています。そのため、減量や体重管理のための製品やサービスを購入する余裕のある人が増えています。このような経済成長は、これらの地域における減量および体重管理市場の拡大に大きく貢献しています。
主な課題
体重管理の複雑性への対応:
遺伝、環境、行動、個人の嗜好など、さまざまな要因が体重減少に影響します。この複雑さにより、「画一的な」ソリューションの開発は困難であり、個人に合わせたアプローチが必要となります。
長期的な成功の確保
減量達成後の体重維持はしばしば課題です。ヨーヨーダイエット、失った体重の再摂取、一貫した努力とコミットメントの必要性などは、多くの人が直面する問題です。手っ取り早い解決策ではなく、持続可能で健康的なライフスタイルの変化が、市場によって促進される必要があります。
誤った情報と非現実的な期待へのナビゲート
減量に関する情報はネットやメディアに溢れているが、しばしば相反するものや誤解を招くものもあります。消費者は十分な情報を得た上で決断を下すことが難しいです。さらに、マーケティングや個人的な比較が非現実的な期待を煽り、失望や落胆を招く。市場は、エビデンスに基づくアプローチと、健康的な体重管理のための現実的な期待を優先する必要があります。
主要動向
ホリスティック・ウェルネス・アプローチ:
体重管理のためのホリスティック・アプローチへのシフトが消費者の間でますます認められ、減量だけでなく全体的なウェルビーイングにも重点が置かれています。メンタルヘルス、ストレス管理、睡眠といった側面が、食事や運動と並んで包括されています。
パーソナライズされたデータ主導のソリューション:
テクノロジーの開発は、個人に合わせた体重管理ソリューションの開発を促進しています。これには、ウェアラブル機器、フィットネストラッカー、スマートフォンのアプリなどが含まれ、ユーザーのデータを追跡・分析し、食事、運動、ライフスタイルの変化について、個人に合わせた推奨を提供します。
持続可能性とクリーンラベル製品への注力:
成分や減量製品の長期的効果に対する消費者の意識が高まっています。この動向は、長期的により安全で持続可能であると認識されるナチュラル、オーガニック、クリーンラベル製品の台頭を促進します。
Weight Loss And Weight Management Market size is estimated at USD 212.97 Billion in 2023 and is projected to reach USD 449.58 Billion by 2031 , growing at a CAGR of 9.48% from 2024 to 2031. Weight management encompasses behaviors, techniques, and physiological processes that contribute to the attainment and maintenance of a healthy weight, emphasizing long-term lifestyle strategies promoting healthy eating and daily physical activity.
Weight management strategies predominantly focus on achieving healthy weights through gradual weight loss and subsequent maintenance of ideal body weight, although weight-neutral approaches to health have also demonstrated positive outcomes.
The basic science of weight management and strategies for attaining and maintaining a healthy weight is crucial due to status of obesity as a risk factor for various chronic diseases, including diabetes, hypertension, and cardiovascular disease.
Obesity, defined as the abnormal accumulation and storage of fat in the body, is a chronic medical disorder necessitating various treatment approaches, including lifestyle modifications, pharmaceuticals, nutritional supplements, surgical procedures, and physical activity interventions.
Alterations to one's lifestyle form the foundation of treatment for obesity, with surgical options such as Roux-en-Y gastric bypass, sleeve gastrectomy, and adjustable gastric banding available for global weight loss and management, aiming to reduce stomach size and food intake.
The key market dynamics that are shaping the Weight Loss And Weight Management Market include:
Rising Prevalence of Obesity:
Over the past few decades, the global obesity rate has been steadily increasing, and this trend is expected to continue. This is attributed to several factors, including changes in diet and lifestyle, such as increased consumption of processed foods and decreased physical activity. As the number of people who are overweight or obese increases, there is also likely to be a growth in demand for weight loss and weight management products and services.
Growing Awareness About the Health Risks of Obesity:
Major chronic diseases, including heart disease, stroke, type 2 diabetes, and some types of cancer, are strongly associated with obesity. As awareness of the health risks of obesity increases among people, they are more likely to seek out products and services that can assist them in losing weight and improving their health.
Increasing Disposable Income in Developing Economies:
In developing economies, there has been a rise in disposable income levels. This enables people to increasingly afford weight loss and weight management products and services. Such economic growth is a significant factor contributing to the expansion of the Weight Loss And Weight Management Market in these regions.
Key Challenges
Addressing the Complexity of Weight Management:
Various factors, including genetics, environment, behavior, and personal preferences, influence weight loss. This complexity makes the development of a "one-size-fits-all" solution difficult and necessitates personalized approaches for individuals.
Ensuring Long-term Success:
Weight loss maintenance after achievement is often challenging. Yo-yo dieting, regaining lost weight, and the requirement for consistent effort and commitment are struggles faced by many individuals. Sustainable and healthy lifestyle changes, rather than quick fixes, need to be promoted by the market to address this.
Navigating Misinformation and Unrealistic Expectations:
Weight loss information is abundant online and in media, often conflicting or misleading. Consumers find it difficult to make informed decisions. Additionally, marketing and personal comparisons fuel unrealistic expectations, leading to disappointment and discouragement. The market needs to prioritize evidence-based approaches and realistic expectations for healthy weight management.
Key Trends
Holistic Wellness Approach:
A shift towards a holistic approach for weight management is increasingly observed among consumers, with emphasis not only on weight loss but also on overall well-being. Aspects like mental health, stress management, and sleep are encompassing alongside diet and exercise.
Personalized and Data-Driven Solutions:
Progress in technology is facilitating the development of personalized weight management solutions. This includes wearable devices, fitness trackers, and smartphone apps that track and analyze user data to provide personalized recommendations for diet, exercise, and lifestyle changes.
Focus on Sustainability and Clean-Label Products:
Consumer consciousness regarding ingredients and the long-term effectiveness of weight loss products is growing. This trend promotes the rise of natural, organic, and clean-label products perceived to be safer and more sustainable in the long run.
Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.
Here is a more detailed regional analysis of the Weight Loss And Weight Management Market:
North America
A higher prevalence of obesity is observed in North America compared to many other regions is resulting in a larger market for weight loss solutions.
Cultural norms in North America often led to a strong emphasis on appearance, fueling demand for weight loss products and services.
North America features a well-developed healthcare system with readily accessible weight loss resources and medical professionals.
Significant marketing and advertising efforts benefit the weight loss and weight management industry in North America, increasing consumer awareness and driving market dominance.
Asia Pacific
The demand for weight management solutions is fueled by rising rates of obesity in Asia Pacific, particularly in countries like China and India.
Individuals in the region have more disposable income to invest in weight loss products and services as economies develop.
The market is driven towards preventive and proactive weight management strategies due to growing health consciousness and concerns about weight-related diseases like diabetes.
The Global Weight Loss and Weight Management Market is Segmented on the basis of Product Type, End-User, and Geography.
Based on Product Type, the market is segmented into Diet, Equipment, and Services. The highest market share in the Weight Loss And Weight Management Market is typically held by the diet segment. This is because diet-focused products and plans are accessible and affordable for consumers compared to equipment or services. It offers a wide range of choices, from meal replacements to low-calorie foods, catering to various consumer preferences, with a strong focus on marketing contributing to its dominance.
Based on End-Users, the market is segmented into Children, Adults, Senior Citizens, and People with Specific Health Conditions. The highest market share in the Weight Loss And Weight Management Market is typically held by the adult segment. This is due to adults representing the largest demographic group with diverse weight management needs and preferences. Additionally, weight management solutions are often sought out more proactively by adults compared to other demographics.
Our market analysis includes a section specifically devoted to such major players, where our analysts give an overview of each player's financial statements, product benchmarking, and SWOT analysis. Key development strategies, market share analysis, and market positioning analysis of the players as mentioned above globally are also included in the competitive landscape section.