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表紙：減量と体重管理ダイエット市場- 世界の規模、シェア、動向分析、機会、予測レポート、2019-2029年
市場調査レポート
商品コード
1347306

減量と体重管理ダイエット市場- 世界の規模、シェア、動向分析、機会、予測レポート、2019-2029年

Weight Loss and Weight Management Diet Market - Global Size, Share, Trend Analysis, Opportunity and Forecast Report, 2019-2029, Segmented By Product Type ; By Services ; By Distribution Channel ; By Region

出版日
ページ情報
英文 400 Pages
納期
2～3営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.96円
減量と体重管理ダイエット市場- 世界の規模、シェア、動向分析、機会、予測レポート、2019-2029年
出版日: 2023年08月23日
発行: Blueweave Consulting
ページ情報: 英文 400 Pages
納期: 2～3営業日
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  • 概要
  • 目次
概要

世界の減量・体重管理ダイエット市場規模は2029年までに4,200億米ドルに達する勢い

世界の減量・体重管理ダイエット市場が活況を呈しているのは、肥満や過体重の急増に注目が集まっていることと、オンラインプログラムの採用率が高いことが背景にあります。

大手戦略コンサルティング・市場調査会社のBlueWeave Consultingは最近の調査で、2022年の世界の減量・体重管理ダイエット市場規模を2,383億4,000万米ドルと推定しました。2023年から2029年までの予測期間中、世界の減量・体重管理ダイエット市場規模はCAGR 9.89%の大幅な成長を遂げ、2029年には4,196億7,000万米ドルの規模に達するとBlueWeave社は予測しています。世界の減量・体重管理ダイエット市場の主な成長促進要因には、健康意識の高まり、肥満率の増加、ウェルビーイング重視の高まりなどがあります。肥満手術は、技術の進歩により、より適合性の高い選択肢へと進化し、永続的な代替手段としての有効性を確立しています。肥満が急増するにつれ、減量・体重管理市場は肥満手術の顕著な増加によって拡大します。同時に、ファーストフードの消費と不健康な食生活の急増が減量介入への需要を煽っています。この動向を後押しするように、政府や民間のイニシアティブがより健康的なライフスタイルを提唱し、市場の成長に世界の影響を及ぼしています。経済的な制約に対応するため、低・中所得世帯は鍼治療や漢方薬のような予算に見合った解決策に傾倒しています。また、ジョギングや早足でのウォーキング、ワークアウト・ビデオなどのオンライン・リソースなど、費用対効果の高い戦略を好んで減量に取り組む消費者も増えています。このようなダイナミックな状況は、減量・体重管理市場が継続的に進化していることを裏付けています。しかし、減量製品やサービスのコストが高く、一部の減量製品やサービスの副作用が、分析期間中の市場全体の成長を抑制すると予想されます。

本レポートの詳細な分析により、世界の減量および体重管理ダイエット市場の成長可能性、今後の動向、統計に関する情報を提供します。また、総市場規模の予測を促進する要因にも注目しています。当レポートは、世界の減量および体重管理ダイエット市場の最新技術動向と、意思決定者が健全な戦略的意思決定を行うための業界洞察を提供することをお約束します。さらに、市場の成長促進要因・課題・競争力学についても分析しています。

目次

第1章 調査の枠組み

第2章 エグゼクティブサマリー

第3章 世界の減量および体重管理ダイエット市場に関する洞察

  • 業界のバリューチェーン分析
  • DROC分析
    • 成長促進要因
      • 肥満と過体重の蔓延の増加
      • オンラインプログラムの採用の増加
    • 抑制要因
      • 減量製品やサービスのコストが高い
      • 一部の減量製品およびサービスの副作用
    • 機会
      • フィットネス意識の高まり
      • 新しく革新的な減量製品とサービスの開発
    • 課題
      • 厳しい規制環境
      • 偽造品や規制されていない製品との競合
      • 一部の減量主張を裏付ける科学的証拠の欠如
      • 利用可能なさまざまな減量オプションに関する消費者の混乱
  • 技術の進歩/最近の開発
  • 規制の枠組み
  • ポーターのファイブフォース分析

第4章 世界の減量および体重管理ダイエット市場概要

  • 市場規模と予測、2019～2029年
    • 金額別
  • 市場シェアと予測
    • 製品タイプ別
      • 食事の置き換え
      • 減量サプリメント
      • 飲料
      • 低カロリー甘味料
      • ステビア
      • アスパルテーム
      • スクラロース
      • サッカリン
      • その他
      • その他
    • サービス別
      • フィットネスセンター
      • スリミングセンター
      • 相談サービス
      • オンライン減量サービス
    • 流通チャネル別
      • ハイパーマーケットとスーパーマーケット
      • 専門店
      • 薬局
      • オンライン
      • その他
    • 地域別
      • 北米
      • 欧州
      • アジア太平洋（APAC）
      • ラテンアメリカ（LATAM）
      • 中東およびアフリカ（MEA）

第5章 北米の減量および体重管理ダイエット市場

  • 市場規模と予測、2019～2029年
    • 金額別
  • 市場シェアと予測
    • 製品タイプ別
    • サービス別
    • 流通チャネル別
    • 国別
      • 米国
      • カナダ

第6章 欧州の減量および体重管理ダイエット市場

  • 市場規模と予測、2019～2029年
    • 金額別
  • 市場シェアと予測
    • 製品タイプ別
    • サービス別
    • 流通チャネル別
    • 国別
      • ドイツ
      • 英国
      • イタリア
      • フランス
      • スペイン
      • ベルギー
      • ロシア
      • オランダ
      • その他欧州

第7章 アジア太平洋の減量および体重管理ダイエット市場

  • 市場規模と予測、2019～2029年
    • 金額別
  • 市場シェアと予測
    • 製品タイプ別
    • サービス別
    • 流通チャネル別
    • 国別
      • 中国
      • インド
      • 日本
      • 韓国
      • オーストラリアとニュージーランド
      • インドネシア
      • マレーシア
      • シンガポール
      • ベトナム
      • APACのその他諸国

第8章 ラテンアメリカの減量および体重管理ダイエット市場

  • 市場規模と予測、2019～2029年
    • 金額別
  • 市場シェアと予測
    • 製品タイプ別
    • サービス別
    • 流通チャネル別
    • 国別
      • ブラジル
      • メキシコ
      • アルゼンチン
      • ペルー
      • 中南米の残りの地域

第9章 中東およびアフリカの減量および体重管理ダイエット市場

  • 市場規模と予測、2019～2029年
    • 金額別
  • 市場シェアと予測
    • 製品タイプ別
    • サービス別
    • 流通チャネル別
    • 国別
      • サウジアラビア
      • アラブ首長国連邦
      • カタール
      • クウェート
      • 南アフリカ
      • ナイジェリア
      • アルジェリア
      • MEAの残りの部分

第10章 競合情勢

  • 主要企業とその製品のリスト
  • 世界の減量および体重管理ダイエット市場シェア分析、2022年
  • 経営パラメータによる競合ベンチマーキング
  • 主要な戦略的展開（合併、買収、パートナーシップなど）

第11章 世界の減量および体重管理ダイエット市場に対するCOVID-19症の影響

12：企業プロファイル（会社概要、財務マトリックス、競合情勢、主要人材、主要競合、連絡先住所、戦略的展望、 SWOT分析）

  • Abbott Laboratories
  • Cargill Inc.
  • General Mills Inc.
  • Ingredion Inc.
  • Kellogg Co.
  • Medifast Inc.
  • Nutrisystem Inc.
  • The Kraft Heinz Company
  • WW International, Inc.
  • PepsiCo, Inc.
  • その他の主要企業

第13章 主要な戦略的推奨事項

第14章 調査手法

目次
Product Code: BWC23691

Global Weight Loss and Weight Management Diet Market Size Booming to Touch USD 420 Billion by 2029.

Global weight loss and weight management diet market is flourishing because of the growing focus on the rapidly increasing prevalence of obesity and overweight and the high adoption of online programs.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the global weight loss and weight management diet market size at USD 238.34 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects global weight loss and weight management diet market size to grow at a significant CAGR of 9.89% reaching a value of USD 419.67 billion by 2029. Major growth drivers for the global weight loss and weight management diet market include the rising health consciousness, increasing obesity rates, and the growing emphasis on well-being. Bariatric surgeries have evolved into a more accommodating choice due to technological strides, establishing their efficacy as enduring alternatives. As obesity surges, the Weight Loss and Weight Management Market expands via a notable increase in bariatric procedures. Concurrently, the surge in fast-food consumption and unhealthy diets fuels the demand for weight loss interventions. Amplifying this trend, government and private initiatives advocate healthier lifestyles, exerting a global impact on market growth. In response to financial constraints, lower and middle-income households lean toward budget-friendly solutions such as acupuncture and herbal remedies. Also, consumers increasingly favor cost-effective strategies like jogging, brisk walks, and online resources, including workout videos, to address weight loss. This dynamic landscape underscores the continuous evolution of the weight loss and weight management market. However, high cost of weight loss products and services and side effects of some weight loss products and services are anticipated to restrain the overall market growth during the period in analysis.

Global Weight Loss and Weight Management Diet Market - Overview:

According to the World Health Organization (WHO), the global prevalence of obesity and overweight is reaching epidemic levels, leading to more than 4 million deaths each year attributed to complications arising from excessive body weight. This pressing issue underscores the imperative for multifaceted interventions, encompassing pharmaceuticals, nutritional supplements, surgical procedures, and physical activity, to effectively manage weight. Untreated obesity escalates health risks, such as hypertension, cardiovascular diseases, and specific types of cancers, necessitating comprehensive measures. Within this landscape, surgical alternatives such as Roux-en-Y gastric bypass, sleeve gastrectomy, and adjustable gastric banding stand out in the realm of global weight loss and management strategies. Sleeve gastrectomy involves stomach size reduction, while adjustable gastric bands regulate food intake, contributing to holistic weight control. Also, participants in the Registry dedicate an average of 1 to 1.5 hours daily to exercise, highlighting the importance of physical activity. Championing a health-conscious lifestyle is pivotal, as it extends benefits beyond cardiovascular well-being, encompassing risk reduction for various cancers and overall holistic health enhancement. The global weight loss and weight management diet market encapsulates these efforts, offering a spectrum of products, services, and solutions to address this critical concern on a global scale.

Impact of COVID-19 on Global Weight Loss and Weight Management Diet Market:

COVID-19 pandemic adversely affected the global weight loss and weight management diet market. Lockdowns, restricted mobility, and altered routines disrupted healthy habits, leading to weight gain. Closure of gyms and reduced physical activity contributed to a sedentary lifestyle. Economic uncertainties influenced consumer spending on weight loss products and services. Additionally, stress and emotional factors led to unhealthy eating patterns. Virtual wellness platforms and home-based fitness solutions gained traction. As the pandemic highlighted health vulnerabilities, there arose an increased awareness of the importance of weight management. The market adapted by focusing on remote services and emphasizing holistic well-being, addressing the pandemic's effects on weight management needs.

Global Weight Loss and Weight Management Diet Market - By Distribution Channel:

Based on distribution channel, the global weight loss and weight management diet market is divided into Hypermarkets & Supermarkets, Specialty Stores, Pharmacies, and Online segments. The online segment held the highest market share by distribution channel due to its convenience and accessibility. The proliferation of e-commerce platforms and digital connectivity enables consumers to access weight loss products and services from the comfort of their homes. Online platforms offer a diverse range of options, facilitating easy comparison and informed decision-making. The global reach of online channels caters to a wider audience, enhancing market penetration. Moreover, the trend towards digitalization and the convenience of doorstep delivery align with modern consumer preferences. These factors collectively contribute to the online segment's dominant position in the market.

Competitive Landscape:

Major players operating in the global weight loss and weight management diet market include: Abbott Laboratories, Cargill Inc., General Mills Inc., Ingredion Inc., Kellogg Co., Medifast Inc., Nutrisystem Inc., The Kraft Heinz Company, WW International, Inc., and PepsiCo, Inc. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Global Weight Loss and Weight Management Diet Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Global Weight Loss and Weight Management Diet Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

Table of Contents

1. Research Framework

  • 1.1. Research Objective
  • 1.2. Product Overview
  • 1.3. Market Segmentation

2. Executive Summary

3. Global Weight Loss and Weight Management Diet Market Insights

  • 3.1. Industry Value Chain Analysis
  • 3.2. DROC Analysis
    • 3.2.1. Growth Drivers
      • 3.2.1.1. Increasing prevalence of obesity and overweight
      • 3.2.1.2. Growing adoption of online programs
    • 3.2.2. Restraints
      • 3.2.2.1. High cost of weight loss products and services
      • 3.2.2.2. Side effects of some weight loss products and services
    • 3.2.3. Opportunities
      • 3.2.3.1. Rising fitness consciousness
      • 3.2.3.2. Development of new and innovative weight loss products and services
    • 3.2.4. Challenges
      • 3.2.4.1. Stringent regulatory environment
      • 3.2.4.2. Competition from counterfeit and unregulated products
      • 3.2.4.3. Lack of scientific evidence to support some weight loss claims
      • 3.2.4.4. Consumer confusion about the different weight loss options available
  • 3.3. Technological Advancements/Recent Developments
  • 3.4. Regulatory Framework
  • 3.5. Porter's Five Forces Analysis
    • 3.5.1. Bargaining Power of Suppliers
    • 3.5.2. Bargaining Power of Buyers
    • 3.5.3. Threat of New Entrants
    • 3.5.4. Threat of Substitutes
    • 3.5.5. Intensity of Rivalry

4. Global Weight Loss and Weight Management Diet Market Overview

  • 4.1. Market Size & Forecast, 2019-2029
    • 4.1.1. By Value (USD Billion)
  • 4.2. Market Share and Forecast
    • 4.2.1. By Product Type
      • 4.2.1.1. Meal Replacement
      • 4.2.1.2. Weight Loss Supplement
      • 4.2.1.3. Beverages
      • 4.2.1.4. Low-Calorie Sweetener
      • 4.2.1.4.1. Stevia
      • 4.2.1.4.2. Aspartame
      • 4.2.1.4.3. Sucralose
      • 4.2.1.4.4. Saccharin
      • 4.2.1.4.5. Others
      • 4.2.1.5. Others
    • 4.2.2. By Services
      • 4.2.2.1. Fitness Centers
      • 4.2.2.2. Sliming Centers
      • 4.2.2.3. Consultation Services
      • 4.2.2.4. Online Weight Loss Services
    • 4.2.3. By Distribution Channel
      • 4.2.3.1. Hypermarkets and Supermarkets
      • 4.2.3.2. Specialty Stores
      • 4.2.3.3. Pharmacies
      • 4.2.3.4. Online
      • 4.2.3.5. Others
    • 4.2.4. By Region
      • 4.2.4.1. North America
      • 4.2.4.2. Europe
      • 4.2.4.3. Asia Pacific (APAC)
      • 4.2.4.4. Latin America (LATAM)
      • 4.2.4.5. Middle East and Africa (MEA)

5. North America Weight Loss and Weight Management Diet Market

  • 5.1. Market Size & Forecast, 2019-2029
    • 5.1.1. By Value (USD Billion)
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type
    • 5.2.2. By Services
    • 5.2.3. By Distribution Channel
    • 5.2.4. By Country
      • 5.2.4.1. United States
      • 5.2.4.1.1. By Product Type
      • 5.2.4.1.2. By Services
      • 5.2.4.1.3. By Distribution Channel
      • 5.2.4.2. Canada
      • 5.2.4.2.1. By Product Type
      • 5.2.4.2.2. By Services
      • 5.2.4.2.3. By Distribution Channel

6. Europe Weight Loss and Weight Management Diet Market

  • 6.1. Market Size & Forecast, 2019-2029
    • 6.1.1. By Value (USD Billion)
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Services
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
      • 6.2.4.1. Germany
      • 6.2.4.1.1. By Product Type
      • 6.2.4.1.2. By Services
      • 6.2.4.1.3. By Distribution Channel
      • 6.2.4.2. United Kingdom
      • 6.2.4.2.1. By Product Type
      • 6.2.4.2.2. By Services
      • 6.2.4.2.3. By Distribution Channel
      • 6.2.4.3. Italy
      • 6.2.4.3.1. By Product Type
      • 6.2.4.3.2. By Services
      • 6.2.4.3.3. By Distribution Channel
      • 6.2.4.4. France
      • 6.2.4.4.1. By Product Type
      • 6.2.4.4.2. By Services
      • 6.2.4.4.3. By Distribution Channel
      • 6.2.4.5. Spain
      • 6.2.4.5.1. By Product Type
      • 6.2.4.5.2. By Services
      • 6.2.4.5.3. By Distribution Channel
      • 6.2.4.6. Belgium
      • 6.2.4.6.1. By Product Type
      • 6.2.4.6.2. By Services
      • 6.2.4.6.3. By Distribution Channel
      • 6.2.4.7. Russia
      • 6.2.4.7.1. By Product Type
      • 6.2.4.7.2. By Services
      • 6.2.4.7.3. By Distribution Channel
      • 6.2.4.8. The Netherlands
      • 6.2.4.8.1. By Product Type
      • 6.2.4.8.2. By Services
      • 6.2.4.8.3. By Distribution Channel
      • 6.2.4.9. Rest of Europe
      • 6.2.4.9.1. By Product Type
      • 6.2.4.9.2. By Services
      • 6.2.4.9.3. By Distribution Channel

7. Asia-Pacific Weight Loss and Weight Management Diet Market

  • 7.1. Market Size & Forecast, 2019-2029
    • 7.1.1. By Value (USD Billion)
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Services
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
      • 7.2.4.1. China
      • 7.2.4.1.1. By Product Type
      • 7.2.4.1.2. By Services
      • 7.2.4.1.3. By Distribution Channel
      • 7.2.4.2. India
      • 7.2.4.2.1. By Product Type
      • 7.2.4.2.2. By Services
      • 7.2.4.2.3. By Distribution Channel
      • 7.2.4.3. Japan
      • 7.2.4.3.1. By Product Type
      • 7.2.4.3.2. By Services
      • 7.2.4.3.3. By Distribution Channel
      • 7.2.4.4. South Korea
      • 7.2.4.4.1. By Product Type
      • 7.2.4.4.2. By Services
      • 7.2.4.4.3. By Distribution Channel
      • 7.2.4.5. Australia & New Zealand
      • 7.2.4.5.1. By Product Type
      • 7.2.4.5.2. By Services
      • 7.2.4.5.3. By Distribution Channel
      • 7.2.4.6. Indonesia
      • 7.2.4.6.1. By Product Type
      • 7.2.4.6.2. By Services
      • 7.2.4.6.3. By Distribution Channel
      • 7.2.4.7. Malaysia
      • 7.2.4.7.1. By Product Type
      • 7.2.4.7.2. By Services
      • 7.2.4.7.3. By Distribution Channel
      • 7.2.4.8. Singapore
      • 7.2.4.8.1. By Product Type
      • 7.2.4.8.2. By Services
      • 7.2.4.8.3. By Distribution Channel
      • 7.2.4.9. Vietnam
      • 7.2.4.9.1. By Product Type
      • 7.2.4.9.2. By Services
      • 7.2.4.9.3. By Distribution Channel
      • 7.2.4.10. Rest of APAC
      • 7.2.4.10.1. By Product Type
      • 7.2.4.10.2. By Services
      • 7.2.4.10.3. By Distribution Channel

8. Latin America Weight Loss and Weight Management Diet Market

  • 8.1. Market Size & Forecast, 2019-2029
    • 8.1.1. By Value (USD Billion)
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Services
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
      • 8.2.4.1. Brazil
      • 8.2.4.1.1. By Product Type
      • 8.2.4.1.2. By Services
      • 8.2.4.1.3. By Distribution Channel
      • 8.2.4.2. Mexico
      • 8.2.4.2.1. By Product Type
      • 8.2.4.2.2. By Services
      • 8.2.4.2.3. By Distribution Channel
      • 8.2.4.3. Argentina
      • 8.2.4.3.1. By Product Type
      • 8.2.4.3.2. By Services
      • 8.2.4.3.3. By Distribution Channel
      • 8.2.4.4. Peru
      • 8.2.4.4.1. By Product Type
      • 8.2.4.4.2. By Services
      • 8.2.4.4.3. By Distribution Channel
      • 8.2.4.5. Rest of LATAM
      • 8.2.4.5.1. By Product Type
      • 8.2.4.5.2. By Services
      • 8.2.4.5.3. By Distribution Channel

9. Middle East and Africa Weight Loss and Weight Management Diet Market

  • 9.1. Market Size & Forecast, 2019-2029
    • 9.1.1. By Value (USD Billion)
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Services
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
      • 9.2.4.1. Saudi Arabia
      • 9.2.4.1.1. By Product Type
      • 9.2.4.1.2. By Services
      • 9.2.4.1.3. By Distribution Channel
      • 9.2.4.2. UAE
      • 9.2.4.2.1. By Product Type
      • 9.2.4.2.2. By Services
      • 9.2.4.2.3. By Distribution Channel
      • 9.2.4.3. Qatar
      • 9.2.4.3.1. By Product Type
      • 9.2.4.3.2. By Services
      • 9.2.4.3.3. By Distribution Channel
      • 9.2.4.4. Kuwait
      • 9.2.4.4.1. By Product Type
      • 9.2.4.4.2. By Services
      • 9.2.4.4.3. By Distribution Channel
      • 9.2.4.5. South Africa
      • 9.2.4.5.1. By Product Type
      • 9.2.4.5.2. By Services
      • 9.2.4.5.3. By Distribution Channel
      • 9.2.4.6. Nigeria
      • 9.2.4.6.1. By Product Type
      • 9.2.4.6.2. By Services
      • 9.2.4.6.3. By Distribution Channel
      • 9.2.4.7. Algeria
      • 9.2.4.7.1. By Product Type
      • 9.2.4.7.2. By Services
      • 9.2.4.7.3. By Distribution Channel
      • 9.2.4.8. Rest of MEA
      • 9.2.4.8.1. By Product Type
      • 9.2.4.8.2. By Services
      • 9.2.4.8.3. By Distribution Channel

10. Competitive Landscape

  • 10.1. List of Key Players and Their Offerings
  • 10.2. Global Weight Loss and Weight Management Diet Market Share Analysis, 2022
  • 10.3. Competitive Benchmarking, By Operating Parameters
  • 10.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)

11. Impact of Covid-19 on Global Weight Loss and Weight Management Diet Market

12. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)

  • 12.1. Abbott Laboratories
  • 12.2. Cargill Inc.
  • 12.3. General Mills Inc.
  • 12.4. Ingredion Inc.
  • 12.5. Kellogg Co.
  • 12.6. Medifast Inc.
  • 12.7. Nutrisystem Inc.
  • 12.8. The Kraft Heinz Company
  • 12.9. WW International, Inc.
  • 12.10. PepsiCo, Inc.
  • 12.11. Other Prominent Players

13. Key Strategic Recommendations

14. Research Methodology

  • 14.1. Qualitative Research
    • 14.1.1. Primary & Secondary Research
  • 14.2. Quantitative Research
  • 14.3. Market Breakdown & Data Triangulation
    • 14.3.1. Secondary Research
    • 14.3.2. Primary Research
  • 14.4. Breakdown of Primary Research Respondents, By Region
  • 14.5. Assumptions & Limitations