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市場調査レポート
商品コード
1622508
オリーブオイル市場:由来別、タイプ別、流通チャネル別、用途別、地域別、2024年~2031年Olive Oil Market By Nature, By Type, By Distribution Channel, By Application, And Region for 2024-2031 |
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オリーブオイル市場:由来別、タイプ別、流通チャネル別、用途別、地域別、2024年~2031年 |
出版日: 2024年08月15日
発行: Verified Market Research
ページ情報: 英文 202 Pages
納期: 2~3営業日
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より健康的な栄養オプションに対する消費者の意識と志向の高まりと、食品製造業が環境に与える影響に対する懸念の高まりが、オリーブオイル市場を加速させる要因となっています。Verified Market Researchのアナリストによると、オリーブオイル市場は2023年の143億3,000万米ドルを下回り、予測期間2031年には199億6,000万米ドルの評価額に達すると予測されています。
持続可能性とエコロジカル・フットプリントに関する懸念の高まりは、食品生産時に環境に優しいプロトコル、製品、およびプロセスの使用を主張し、それによって、より少ない水と土地の要件により、比較的持続可能なオプションとしてオリーブオイルのアプリケーションを後押ししています。また、顧客の嗜好の変化や、より健康的で持続可能な選択肢への傾倒がオリーブオイル市場を牽引しており、2024年から2031年までのCAGRは4.23%です。
オリーブオイル市場定義/概要
オリーブオイルは、オリーブの果実から得られる植物油です。料理、化粧品、医薬品、さらには伝統的なオイルランプの燃料として広く使用されています。オリーブオイルは、その独特の風味と適応性の高さから、厨房で高く評価されており、サラダのドレッシング、マリネ、炒め物、揚げ物など、様々な料理に使用されています。発煙点が高いため、栄養価を保ちながら高温調理に適しています。
さらに、キッチン以外でも、オリーブオイルは保湿効果や抗酸化作用があることから化粧品や、健康効果が期待できる医薬品にもよく利用されています。また、オリーブオイルは地中海料理やライフスタイルにおいて歴史的・文化的な意義があり、その風味と健康増進の特性から、主食としてよく使われています。
オリーブオイルは健康に良いことで知られており、特に心臓に良い一価不飽和脂肪酸と抗酸化物質が含まれています。健康的な食習慣やライフスタイルの改善に対する消費者の意識の高まりが、オリーブオイルの需要に拍車をかけています。オリーブ油が心臓病、脳卒中、ある種のがんの発症率を低下させるという研究結果もあり、オリーブ油は健康志向の消費者の間で人気商品となっており、市場拡大につながっています。
果物、野菜、穀物、健康的な脂肪、特にオリーブオイルに焦点を当てた地中海式ダイエットは、世界の人気を獲得しています。地中海食は、その栄養価の高さと、長寿を促進し慢性疾患のリスクを低下させる能力が高く評価されています。
さらに、食の世界化により、地中海料理が世界中の多くの文化に受け入れられ、統合されつつあります。オリーブオイルは地中海料理に欠かせない要素であり、これらの料理が普及するにつれ、オリーブオイルの需要も増加します。この動向は、地中海沿岸以外の国々だけでなく、欧米式食生活が普及しつつある新興市場にも当てはまり、オリーブオイルの市場利用が増加しています。
オリーブの木は様々な害虫や病気に弱く、中でも最も致命的なのがキシレラ菌です。キシレラ菌は主にイタリアのオリーブ園に深刻な被害をもたらし、その結果、生産量が減少し、害虫駆除や樹木の植え替えにかかる費用が増加しました。その結果、市場の成長を妨げる大きな障害となっています。
オリーブオイル生産は、天候や環境の変化の影響を受けやすいです。気候変動は、干ばつ、洪水、熱波のような異常気象の頻度と深刻さを増加させ、オリーブ作物を破壊する可能性があるため、深刻な危険です。このような変化は生産量に大きな変動をもたらし、オリーブオイル市場の成長に影響を与えます。
さらに、粗悪なオリーブオイルやその他のオイルが高品質のエキストラバージンオリーブオイルとして販売されるなど、不純物混入や不当表示がこの市場の大きな阻害要因となっています。これは消費者の信頼を低下させ、オリーブオイル市場の信頼性を疑わせるため、市場拡大の妨げとなっています。
The increasing consumer awareness and inclination for healthier nutritional options along with increasing concerns about the impact of the food manufacturing industry on the environment are drivers accelerating the Olive Oil Market. According to the analyst from Verified Market Research, the Olive Oil Market is estimated to reach a valuation of USD 19.96 Billion over the forecast period 2031, by subjugating around USD 14.33 Billion valued in 2023.
The rising concerns about sustainability and the ecological footprint are insisting on the use of environmentally friendly protocols, products, and processes during food production, thereby, boosting the application of olive oil as a sustainable option relatively due to less water and land requirements. Also, the changing customer tastes and inclination toward healthier and more sustainable options are driving the Olive Oil Market, and enabling the market to grow at a CAGR of 4.23% from 2024 to 2031.
Olive Oil Market: Definition/Overview
Olive oil is a vegetable oil derived from olives, the fruit of the olive tree. It is widely used in cooking, cosmetics, medications, and even as the fuel for traditional oil lamps. Olive oil is highly valued in the kitchen for its distinct flavor and adaptability, and it is used in a range of culinary applications including salad dressings, marinades, sauteing, and frying. Its high smoke point makes it suited for high-temperature cooking while keeping nutritional value.
Furthermore, aside from the kitchen, olive oil is commonly utilized in cosmetics products for its moisturizing and antioxidant characteristics, as well as in medications for potential health advantages. Also, it has historical and cultural significance in Mediterranean cuisines and lifestyles, where it is commonly employed as a staple ingredient due to its flavor and health-promoting properties.
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Olive oil is well known for its health advantages, especially its heart-healthy monounsaturated fats and antioxidants. This growing consumer awareness of healthy eating habits and lifestyle modifications is spurring demand for olive oil. Studies linking olive oil to lower rates of heart disease, stroke, and some types of cancer make it a popular choice among health-conscious customers resulting in market expansion.
The Mediterranean diet, which focuses on fruits, vegetables, grains, and healthy fats, particularly olive oil, is acquiring global popularity. It is acclaimed for its nutritional value and ability to promote longevity and lower the risk of chronic disease as more individuals throughout the world follow this diet, demand for olive oil rises, driving market growth.
Furthermore, the globalization of food is resulting in a greater acceptance and integration of Mediterranean cuisine into many cultures around the world. Olive oil is an essential element in Mediterranean cuisine, and as these dishes get more popular, so does the demand for olive oil. This trend applies not only to countries outside the Mediterranean basin but also to emerging markets where Western diets are growing more popular resulting in increased use of olive oil in the market
Olive trees are sensitive to a variety of pests and diseases, the deadliest of which is the Xylella fastidiosa bacteria. It has caused severe damage to olive groves, mainly in Italy, resulting in reduced production and higher expenses for pest management and tree replacement. As a result, it acts as a significant obstacle hindering the market growth.
Olive oil production is susceptible to weather and environmental changes. Climate change is a severe danger because it increases the frequency and severity of extreme weather events like droughts, floods, and heatwaves, which can destroy olive crops. These changes cause major oscillations in production volumes, influencing the growth of the Olive Oil Market.
Furthermore, adulteration and mislabeling are major restraining factors in this market, with lesser-quality olive oils or other oils being sold as high-quality extra virgin olive oil. This decreases consumer trust and brings into question the Olive Oil Market's integrity, thereby hampering the market expansion.
According to VMR analysis, the refined olive oil segment is estimated to dominate in the type segment during the forecast period. Refined olive oil is less expensive than extra virgin olive oil (EVOO), as it is made by refining lower-quality olive oil that cannot be categorized as virgin or extra virgin. This technique enhances the oil's look, flavor, and shelf life without the use of premium olives. The decreased price is making refined olive oil more accessible to a wider customer base, particularly in price-sensitive markets, contributing to its substantial market share.
Refined olive oil has a greater smoke point than EVOO, making it more suited to high-temperature cooking techniques including frying, sauteing, and baking. Its neutral flavor also makes it a flexible component in a variety of culinary applications, including frying, baking, salad dressings, and marinades, without dominating the flavor of other ingredients. This versatility influences its popularity among consumers who value practicality and flexibility in their cooking oils.
Furthermore, the refining process eliminates contaminants and free fatty acids, making refined olive oil more stable and resistant to oxidation than virgin oils. This stability extends its shelf life and ensures its quality over time, making it a popular choice among customers and food makers seeking a dependable and long-lasting cooking oil.
The food and beverage segment is estimated to dominate the Olive Oil Market during the forecast period. Olive oil is a common component in Mediterranean cuisine and has been incorporated into many culinary traditions around the world. Because of its versatility, it can be cooked, fried, baked, or used as a salad dressing. The growing popularity of Mediterranean diets, which are known for their health benefits, is resulting in increased consumption of olive oil in both home cooking and restaurants, fueling demand within the food and beverage sector.
There is a substantial consumer shift towards healthier eating habits and natural products, driven by an increased understanding of olive oil's health benefits. Olive oil, which contains monounsaturated fats, antioxidants, and anti-inflammatory qualities, is touted as a heart-healthy option. This is increasing its use over other fats and oils in food preparation and consumption, solidifying its position in the food and beverage sector.
Furthermore, the global spread of Mediterranean cuisine, which is famous for its extensive use of olive oil, has played an essential role in the segment's success. As people throughout the world become more exposed to Mediterranean cuisine through travel, media, and the proliferation of Mediterranean restaurants, the demand for olive oil as a major ingredient is likely to popularize over the years. This culinary globalization has not only increased olive oil consumption in traditional countries but has also expanded its reach to new places, increasing its overall market share in the food and beverage segment.
According to VMR analyst, Europe is estimated to dominate the Olive Oil Market during the forecast period. The Mediterranean region of Europe is the ideal climate for olive farming, with moderate winters, long, hot summers, and a natural environment favorable to olive tree growth. Countries such as Spain, Italy, and Greece, which are among the world's leading olive oil producers, benefit from these favorable conditions, allowing them to plant olives extensively and create high-quality olive oil. This geographical advantage is a big contributor to Europe's dominant position in the worldwide Olive Oil Market.
Olive farming and oil manufacturing have long histories in European Mediterranean countries, with traditions stretching back thousands of years. This rich cultural past has nurtured considerable knowledge and expertise in olive oil production, from cultivation to processing, resulting in high-quality output. The cultural relevance of olive oil in these regions promotes domestic consumption as well as global demand for European olive oil, sustaining Europe's dominant position.
Furthermore, Europe has well-established export markets and successful branding initiatives that highlight the quality, tradition, and health advantages of its olive oil. European olive oils, particularly those with Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) designations, command premium prices in international markets. Strategic marketing and promotion of these traits have helped European olive oils command premium prices around the world, cementing Europe's supremacy in the global Olive Oil Market.
North American consumers are growing more health-conscious, looking for healthier food options. Olive oil is well-known for its health benefits, including a high concentration of monounsaturated fats and antioxidants, which can help reduce the risk of heart disease and cholesterol levels. This shift towards healthy eating patterns is increasing demand for olive oil as a healthier alternative to other fats and oils.
North America is experiencing an increase in demand for locally made items, driven by concerns about sustainability and a desire to support local businesses. In consequence, olive oil production in areas such as California has increased. North American farmers are increasingly focused on sustainable farming practices, high-quality production, and traceability, in response to consumer preferences for ecologically friendly products that support local companies. This rising local production complements imports and diversifies the market, providing customers with more options.
The competitive landscape of the Olive Oil Market is characterized by a wide range of elements that influence its dynamics. Consumer preferences for quality, flavor, and health advantages help to define market rivalry. The competitive landscape shows a complex interplay of economic, social, and environmental forces that drive innovation and differentiation among industry participants.
Some of the prominent players operating in the Olive Oil Market include:
Deoleo, Sovena, Borges International Group, Monini, Pietro Coricelli, Pompeian, Colavita, Goya Foods, Filipo Berio, Teaness, California Olive Ranch, McEvoy Ranch, Olio Roi, Terra Creta, Domaine Castela, Oleificio Zucchi, Salov, Nunez de Prado, Meraviglia.
In October 2023, Deoleo announced a new agreement with WWF Spain to promote sustainable olive growing techniques and biodiversity conservation.
In October 2023, Monini introduced a limited-edition line of flavored olive oils inspired by Italian regional cuisine.
In October 2023, Borges International Group invested €10 Million in a new olive oil bottling facility in Portugal.