スキーの世界市場規模：製品タイプ別、流通チャネル別、地域別、範囲および予測

スキーの市場規模と予測

スキーの市場規模は2023年に13億5,000万米ドルと評価され、2024年～2031年の間に3.37％のCAGRで成長する見込みで、2031年には17億2,000万米ドルに達すると予測されます。スキーはエキサイティングで多様性に富んだウィンタースポーツであり、その運動能力、技術、自然との結びつきの組み合わせで古くからファンを魅了してきました。スキーは5,000年以上前にスカンジナビアの国々で交通手段として始まり、今では世界の現象にまで成長しました。スキーの本質は、体重を分散して雪上を移動できるように設計された、細長く平らなスキー板に乗って雪上を滑走することです。スキーは単なるスポーツではなく、世界各地の山岳地帯にしっかりと根付いている生活様式であり、文化です。

SKIの主な用途は、地理空間分析とリモートセンシングです。地理空間データには、本来球形である地球の表面上で測定されたものが頻繁に含まれます。従来の補間手法では、地球の曲率のためにこのようなデータを扱うのに苦労することがあります。球状カーネルを持つSKIは、球面上のデータを補間するための自然で実用的な方法を提供します。これは、人工衛星からの気象データを補間して連続的な天気図を作成しなければならない気象学において特に重要です。

技術の向上は、スキー用具をより使いやすく、性能重視のものに変えています。スキーはカーボンファイバーのような最新の素材で作られるようになり、軽量化しながら耐久性と性能を向上させています。これらの素材はコントロール性と精度を向上させ、初心者から上級者までスキーをより楽しいものにしています。さらに、センサーやGPSを含むスマートスキー技術も登場しています。

スキー市場力学

スキー市場を形成している主な市場力学

主な市場促進要因：

気候変動への適応

スキービジネスにとって最も重要な市場促進要因のひとつは、気候変動の根強い脅威です。世界の気温の上昇に伴い、降雪パターンがより予測不可能になり、その結果、スキーシーズンが短くなり、多くの伝統的なスキー場では積雪量が減少しています。このため、スキー・リゾートでは、安定したスキー・コンディションを確保するために、造雪技術やその他の適応策にかなりの出費を余儀なくされています。

技術の進歩：

技術の進歩は、スキービジネスにおけるもうひとつの重要な原動力であり、用具の設計からリゾートの運営まで、あらゆることに影響を及ぼしています。スキーやスノーボードの技術の進歩は、性能、安全性、そして総合的なユーザーエクスペリエンスを劇的に向上させました。例えば、最新のスキーやスノーボードは、安定性、コントロール性、スピードを向上させる洗練された素材や工学技術で作られており、このスポーツをより多くの人々にとってより身近で快適なものにしています。

ウィンタースポーツの世界化

ウィンタースポーツの世界化は、スキー産業に多大な影響を与え、その普及と人気を世界中に押し上げました。冬季オリンピックやワールドカップといった主要な国際イベントは、スキーやスノーボードを世界中に広めるのに役立っています。これらのイベントのメディア報道やスポンサーシップは、このスポーツの知名度を高めるだけでなく、新たな競技者や愛好家を刺激しています。

主な課題

肉体的負担と怪我のリスク

スキーは、高度な体力、筋力、持久力を必要とする身体的に厳しいスポーツです。バランス、協調性、素早い反応が求められるため、特に脚、膝、体幹の筋肉に負担がかかります。損傷の危険性も高く、一般的な怪我には捻挫、骨折、靭帯断裂などがあります。スピードが速く、衝突の可能性が高いため、十分な身体的準備とトレーニングが必要です。

環境課題

スキーは山岳地帯で行われるため、天候が予想外に厳しくなることがあります。極寒、強い突風、豪雪はスキーヤーに危険をもたらし、視界不良や低体温症につながる可能性があります。雪崩のリスクは大きな心配事であるため、スキーヤーは洪水の安全性を認識し、ビーコン、プローブ、シャベルなどの適切な装備を携行しなければならないです。急斜面、アイスバーン、ディープパウダーなど、さまざまな地形をナビゲートするには、高い技術力と状況の変化に対する敏捷性が必要となります。

技術開発とテクニック：

スキーのテクニックをマスターすることは、特に初心者にとって大きな難関です。スピードの調整、ターン、適切な姿勢の維持などを習得するには、時間と練習が必要です。カービング、モーグルスキー、オフピステスキーのような高度な才能は、難易度をさらに高める。スキーヤーは、さまざまな雪質や地形に対応できるよう、常に技術を向上させなければならないです。誤ったアプローチは事故や怪我につながるため、技術開発には適切な教育とトレーニングが欠かせないです。

主要動向：

用具の技術的進歩

スキーの最も重要な動向の1つは、スキー用具への先端技術の急速な開発と統合です。最新のスキー板は、カーボンファイバーや特殊ポリマーのような素材から作られており、より軽く、より強く、より柔軟になっています。これらの進歩は、さまざまな地形でのコントロールとパフォーマンスを向上させる。さらに、スキーブーツやビンディングにスマートテクノロジーを取り入れることで、安全性と効率性が向上しています。

環境の持続可能性と環境にやさしい実践：気候変動の影響が明らかになるにつれ

気候変動の影響が明らかになるにつれ、スキー業界は持続可能性をより重視しています。スキーリゾートは、環境への影響を軽減するために、環境に優しい技術を使用しています。これには、再生可能エネルギーの利用、節水技術の適用、スキー場周辺の自然生息地の保護などのステップが含まれます。例えば、リフトや施設に電力を供給するために、太陽エネルギーや風力エネルギーに投資しているリゾートもあります。

健康、ウェルネス、安全の重視：

世界的に健康とウェルビーイングが重視されるようになった結果、スキービジネスにも浸透し、体力、精神的な健康、安全がより重視されるようになった。スキーリゾートでは、ヨガセッション、スパトリートメント、フィットネスレッスンなど、顧客の健康増進を目的としたウェルネスプログラムを提供するところが増えています。この傾向は、スキーのための身体的準備とコンディショニングの価値に対する認識の高まりによって補完されています。

目次

第1章 世界のスキー市場：イントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次インタビュー
• データソース一覧

第4章 世界のスキー市場の展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル

第5章 スキーの世界市場：製品タイプ別

• イントロダクション
• スキー板とストック
• スキーブーツ
• スキー保護具とアクセサリー

第6章 スキーの世界市場：流通チャネル別

• イントロダクション
• オンライン
• オフライン

第7章 スキーの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • 中東・アフリカ
  • 南米

第8章 世界のスキー市場：競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第9章 企業プロファイル

• Amer Sports
• Fischer Sports GmbH
• Black Diamond Equipment
• SKIS ROSSIGNOL
• Burton Snowboards
• Coalition Snow
• Helly Hansen
• Aspen Skiing Company
• Vail Resorts Management Company
• Prince Hotels, Inc.

第10章 付録

• 関連調査

Ski Market Size And Forecast

Ski Market size was valued at USD 1.35 Billion in 2023 and is projected to reach USD 1.72 Billion by 2031 , growing at a CAGR of 3.37% from 2024 to 2031. Skiing is an exciting and diverse winter sport and has captivated fans for ages with its combination of athleticism, technique, and connection to nature. Skiing began as a mode of transportation in Scandinavian countries over 5,000 years ago and has since grown into a global phenomenon covering a variety of disciplines each with its own set of problems and experiences. The essence of skiing is gliding across snow on a pair of skis which are long, flat, and narrow pieces of equipment designed to distribute weight and allow for movement on snow. Skiing is more than a sport and it is a way of life and culture that is firmly ingrained in the fabric of many mountainous locations across the world.

The principal uses of SKI are geospatial analysis and remote sensing. Geospatial data frequently includes measurements made over the Earth's surface which is naturally spherical. Traditional interpolation methods may struggle with such data due to the Earth's curvature. SKI with its spherical kernels as it also offers a natural and practical method for interpolating data on a spherical surface. This is especially important in meteorology where weather data from satellites must be interpolated to produce continuous weather maps.

Technological improvements are transforming skiing equipment making it more user-friendly and performance-driven. Skis are being made from modern materials such as carbon fiber which improves durability and performance while reducing weight. These materials provide improved control and precision making skiing more pleasurable for both beginners and professionals. Furthermore, smart ski technology which includes sensors and GPS.

Ski Market Dynamics

The key market dynamics that are shaping the Ski market include:

Key Market Drivers:

Climate Change Adaptation

: One of the most important market drivers for the ski business is the persistent threat of climate change. As global temperatures rise, snowfall patterns become more unpredictable resulting in shorter ski seasons and decreased snow cover in many traditional ski locations. This has compelled ski resorts to spend considerably in snowmaking technology and other adaptive steps to assure consistent skiing conditions.

Technological Advancements:

Technological advancements are another important driving force in the ski business influencing everything from equipment design to resort operations. Advances in ski and snowboard technology have dramatically enhanced performance, safety, and overall user experience. Modern skis and snowboards for example are built with sophisticated materials and engineering techniques that improve stability, control, and speed making the sport more accessible and pleasant to a broader audience.

Globalization of Winter Sports

: The globalization of winter sports has had a tremendous impact on the ski industry boosting its reach and popularity around the world. Major international events like as the Winter Olympics and World Cup contests have helped to popularize skiing and snowboarding around the world. The media coverage and sponsorship of these events not only raises the sport's visibility but also inspires new competitors and enthusiasts.

Key Challenges:

Physical Demands and Injury Risks

: Skiing is a physically demanding sport that necessitates a high degree of fitness, strength, and endurance. The need for balance, coordination, and rapid reactions puts a burden on the body especially the legs, knees, and core muscles. The danger of damage is high, and common injuries include sprains, fractures, and ligament tears. The high speeds and likelihood for collisions heighten the risk necessitating good physical preparation and training.

Environmental Challenges

: Skiing takes place in mountainous terrain where weather can be unexpected and harsh. Extreme cold, strong gusts, and heavy snowfall pose hazards for skiers potentially leading to visibility concerns and hypothermia. Avalanche risk is a major worry, thus skiers must be aware of flood safety and carry suitable equipment such as beacons, probes, and shovels. Navigating over different terrains such as steep slopes, ice, and deep powder necessitates high technical abilities and agility to changing situations.

Skill Development and Technique:

Mastering skiing techniques is a significant difficulty particularly for novices. Learning to regulate speed, make turns, and maintain appropriate posture takes time and practice. Advanced talents like carving, mogul skiing, and off-piste skiing add to the difficulty. Skiers must constantly improve their techniques to handle various types of snow and terrain. Proper education and training are essential for skill development as incorrect approaches can result in accidents and injuries.

Key Trends:

Technological Advancements in Equipment

: One of the most significant trends in skiing is the rapid development and integration of advanced technologies into ski equipment. Modern skis are made from materials like carbon fiber and specialty polymers which make them lighter, stronger, and more flexible. These advancements improve control and performance on a variety of terrains. Furthermore, incorporating smart technology into ski boots and bindings improves safety and efficiency.

Environmental Sustainability and Eco-Friendly Practices:As

the effects of climate change become more obvious, the ski sector is placing a greater emphasis on sustainability. Ski resorts are using eco-friendly techniques to reduce their environmental impact. This includes steps like using renewable energy applying water conservation techniques, and preserving natural habitats near ski slopes. For example, several resorts are investing in solar and wind energy to power the lifts and facilities.

Emphasis on Health, Wellness, and Safety:

The global emphasis on health and wellbeing has permeated the ski business resulting in a stronger emphasis on physical fitness, mental well-being, and safety. Ski resorts are increasingly offering wellness programs that include yoga sessions, spa treatments, and fitness lessons aimed at improving their clients general health. This tendency is complemented by a rising recognition of the value of physical preparation and conditioning for skiing.

Global Ski Market Regional Analysis

Here is a more detailed regional analysis of the ski market:

North America:

According to Verified Market Research analyst, North America presently leads the global ski market and is likely to maintain its dominance throughout the projection period. The region's strong market position is due to the large number of customers who enjoy skiing as a recreational activity. This broad participation in skiing activities generates a strong demand for ski-related products and services reinforcing North America's market leadership.

Another important element driving expansion in the North American skiing industry is the introduction of new goods and innovative technology aimed at improving safety. Companies are investing in novel solutions like enhanced helmet designs, smart ski gear, and augmented reality goggles which not only attract new skiers but also inspire existing skiers to upgrade their equipment. These advances are likely to increase the number of skiers hence raising market demand.

In North America, middle- and high-income urban consumers are changing their purchasing patterns away from essential requirements and toward luxury goods and services. This shift in consumer behavior is encouraging more people to spend money on recreational activities like skiing. As individuals value experiences and leisure pursuits, the ski industry benefits from an increased willingness to invest in premium ski trips, high-end equipment, and related services.

Asia Pacific:

Asia Pacific is the fastest expanding market over the forecast period. This increase can be linked to a number of significant reasons fueling the expansion of skiing in the region. The rising disposable incomes and growing middle-class population in nations such as China, Japan, and South Korea are driving up demand for recreational activities like skiing. As these economies see growing urbanization and rising living standards, more people have the means and desire to participate in winter activities such as skiing.

The expansion of tourism infrastructure and investments in ski resorts around Asia Pacific are making substantial contributions. Countries such as Japan have experienced an increase in international visitors seeking out world-class ski destinations like Niseko and Hakuba. These resorts provide not only excellent skiing conditions but also high-quality amenities and services that appeal to both local and foreign visitors.

Asia Pacific is emerging as the fastest-growing region in the worldwide ski industry, thanks to rising incomes, expanded tourism infrastructure, technical improvements, and proactive marketing of winter sports. These elements combine to provide a strong growth trajectory for skiing in the region attracting both local enthusiasts and foreign tourists looking for different and thrilling ski experiences.

Ski Market Segmentation Analysis

The Ski Market is segmented based on Product Type, Distribution Channel, and Geography.

Ski Market, By Product Type

• Skis and Poles
• Ski Boots
• Ski Protective Gear and Accessories

Based on Product Type, the market is divided into Skis and Poles, Ski Boots, Ski Protective Gear and Accessories. The Ski Protective Gear & Accessories segment is poised to dominate the market primarily due to a rising incidence of injuries associated with snow sports. As skiing and snowboarding gain popularity globally, there has been a corresponding increase in the demand for protective gear to mitigate the risk of injuries. Helmets, goggles, gloves, and body armor are essential components of this segment offering skiers and snowboarders enhanced safety and confidence on the slopes. Manufacturers are innovating with advanced materials and technologies to improve the protective capabilities and comfort of these products.

Ski Market, By Distribution Channel

• Online
• Offline

Based on Distribution Channel, the market is divided into Online and Offline. The offline segment of the ski market is expected to experience the highest compound annual growth rate (CAGR) during the forecast period. This growth is driven by the convenience of accessing ski products in supermarkets and hypermarkets where customers can physically interact with and choose from a diverse selection of products. Unlike online shopping, the offline retail environment allows consumers to touch, feel, and evaluate ski gear firsthand which enhances their purchasing experience. This tactile interaction is particularly appealing in the ski industry where the fit, comfort, and performance of equipment are critical factors in decision-making. As a result, the offline segment continues to attract consumers who value the ability to make informed choices based on direct engagement with the products contributing to its anticipated growth in the coming years.

Ski Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Ski Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America currently dominates the skiing market and is projected to maintain its leadership in the coming years. This is primarily due to the widespread popularity of skiing as a recreational activity in countries like the United States and Canada. The region benefits from a large base of skiing enthusiasts which drives significant demand for ski-related products and services. Moreover, ongoing advancements in safety technologies and new product developments by companies are expected to further boost the number of participants in skiing. These innovations enhance safety standards and attract more individuals to engage in the sport thereby stimulating continuous growth in the skiing market across North America.

Key Players

• The Ski study report will provide valuable insight with an emphasis on the global market. The major players in the market are
• Amer Sports, Fischer Sports GmbH, Black Diamond Equipment, SKIS ROSSIGNOL, Burton Snowboards, Coalition Snow, Aspen Skiing Company, Vail Resorts Management Company, and Prince Hotels, Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Ski Market Recent Developments
• In September 2023, Atomic's inaugural Ski Industry Climate Summit left an indelible impression on the ski industry's dedication to combating climate change. The conference brought together key industry actors, and significant strides were achieved toward a more sustainable future for winter sports.
• In September 2023, Rossignol will be a presenting partner at the IF3 Film Festival beginning

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL SKI MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL SKI MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model

5 GLOBAL SKI MARKET, BY PRODUCT TYPE

• 5.1 Introduction
• 5.2 Skis and Poles
• 5.3 Ski Boots
• 5.4 Ski Protective Gear and Accessories

6 GLOBAL SKI, BY DISTRIBUTION CHANNELS

• 6.1 Introduction
• 6.2 Online
• 6.3 Offline

7 GLOBAL SKI MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Middle East and Africa
  • 7.5.2 South America

8 GLOBAL SKI MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Amer Sports
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Fischer Sports GmbH
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Black Diamond Equipment
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 SKIS ROSSIGNOL
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Burton Snowboards
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Coalition Snow
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Helly Hansen
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Aspen Skiing Company
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 Vail Resorts Management Company
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Prince Hotels, Inc.
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 APPENDIX

• 10.1 Related Research