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人工芝の世界市場規模:設置別、用途別、ファイバー基材別、インフィル材別、地域別、範囲および予測

Global Artificial Grass Market Size By Installation, By Application, By Fiber Base Material, By Infill Material, By Geographic Scope And Forecast


出版日
ページ情報
英文 202 Pages
納期
2~3営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.82円
人工芝の世界市場規模:設置別、用途別、ファイバー基材別、インフィル材別、地域別、範囲および予測
出版日: 2024年10月29日
発行: Verified Market Research
ページ情報: 英文 202 Pages
納期: 2~3営業日
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概要

人工芝の市場規模と予測

人工芝の市場規模は2023年に46億5,000万米ドルと評価され、2031年には78億4,000万米ドルに達すると予測され、2024年から2031年までのCAGRは6.74%で成長します。人工芝は、一般に合成芝や擬似芝と呼ばれ、天然芝の外観や機能性を模倣した人工の表面です。人工芝は、実際の芝生に似せて設計された合成繊維を裏打ち材に織り込んで製造されることが多いです。人工芝は、メンテナンスの手間が少なく、耐久性に優れ、人の往来や悪天候にも強いなど、さまざまな利点があります。

人工芝は、天然芝では維持が困難であったり、現実的でないような造園、スポーツフィールド、レクリエーションの場などで広く利用されています。その用途は、住宅の芝生や企業の景観からスポーツ競技場や運動場まで多岐にわたる。

さらに、スポーツに均一な競技場を提供し、屋外空間の美観を向上させる。

人工芝市場力学

人工芝市場を形成している主な市場力学

主な市場促進要因

メンテナンスコストの削減:

人工芝は定期的な芝刈り、施肥、散水が不要で、維持費や人件費を大幅に削減できます。このコスト削減機能は、住宅および商業施設の所有者が人工芝に切り替える説得力のある理由となっています。

スポーツ・レクリエーション用途

人工芝は耐久性に優れ、全天候型であるため、スポーツフィールドやレクリエーションエリアに最適です。それは競技場、学校およびコミュニティ公園で使用を後押しする一貫した、耐久の遊ぶ表面を提供します。

美的魅力と多用途性:

技術改良により、現代の人工芝は以前よりも本物の芝生に近い外観と感触を持つようになりました。その順応性と美的魅力により、造園から屋内の装飾まで幅広い用途に適しており、市場の成長を牽引しています。

節水への取り組み:

世界中で節水が重視されるようになったことで、人工芝を採用するところが増え、水やりの手間が省けるようになった。特に、水資源が限られている干ばつが起こりやすい地域では魅力的であり、人工芝の需要が高まっています。

主な課題

初期導入コスト:

人工芝の敷設には多額の初期費用がかかることが多く、一部の潜在的な消費者を落胆させています。適切な下地処理と材料が必要なため、初期費用がかさみ、普及が難しくなります。

熱吸収と快適性:

人工芝は直射日光が当たると天然芝よりもかなり高温になるため、不快感を与え、暑さのピーク時の使用が制限されます。このため、露出度の高い状況で使用する場合は不利になります。

環境への配慮:

その利点にもかかわらず、人工芝はプラスチック製であるため、リサイクルや廃棄の課題を含め、ライフサイクルの終わりに環境に有害な影響を及ぼします。この環境フットプリントは、ビジネスの成長にとって大きな障害となります。

主要動向:

環境に優しいイノベーション:

メーカーは環境に優しい人工芝の製造にますます力を入れるようになっています。これには、製造におけるリサイクル素材の採用、人工芝の寿命末期におけるリサイクル性の向上、製造作業における二酸化炭素排出量の削減などが含まれます。その目的は、環境に配慮する消費者やエコロジカル・フットプリントを減らそうとする企業にアピールすることです。

技術の進歩:

耐久性、肌触り、見た目を向上させた人工芝の技術開発がますます盛んになっています。紫外線に強い繊維、抗菌性、排水システムの強化などは、新たな技術革新の一例です。これらの進化は、人工芝を本物の芝生に近づけることでより魅力的なものにし、さまざまな状況下でより高い性能を発揮することを試みています。

応用分野の拡大:

人工芝は、従来の造園やスポーツフィールド以外にも、運動場、屋内施設、商業スペース、さらには屋上やバルコニーといった変わった場所にも新たな用途が見出されています。人工芝の適応性、安価なメンテナンス、美的魅力がその成長に拍車をかけています。

人工芝市場の地域分析

人工芝市場のより詳細な地域分析は以下の通りである:

北米である:

Verified Market Researchによると、北米は予測期間中人工芝市場で優位を占めると予測されています。北米の人工芝需要は、特に水不足や厳しい節水規則がある地域で、低メンテナンスの造園ソリューションの傾向が強まっていることが背景にあります。

スポーツフィールドやスタジアムにおける人工芝は、広範囲な使用に耐え、メンテナンスコストを最小限に抑え、均一なプレー面を提供できることから、北米で人気を集めています。

熱波や干ばつなどの異常気象により、定期的な水やりや手入れが必要な天然芝に代わる持続可能な代用品として人工芝の利用が北米の一部地域で増加しています。

さらに、急速な都市化と従来の造園用スペースが限られていることが、スペースに余裕のない北米全域の住宅および商業環境で人工芝の採用を促進しています。

アジア太平洋:

アジア太平洋地域は、人工芝市場において予測期間中に最も高いCAGRで成長すると予測されます。アジア太平洋地域の都市化と建設率の増加は、人工芝のような住宅、商業施設、公共施設における低メンテナンスの造園ソリューションを促進します。

アジア太平洋地域では、スポーツやレクリエーション活動への関心が高まっており、スポーツフィールド、運動場、レジャースペースなど、耐久性に優れ、全天候型で使用可能な人工芝の需要が高まっています。

人工芝は節水効果があり、農薬や肥料への依存度が低いため、オーストラリアやインドの一部など、水不足や環境問題が懸念される地域で好まれています。

さらに、持続可能な開発とグリーン・インフラストラクチャーを支援する政府のイニシアティブと、節水を奨励する法律が、環境目標を達成する手段として、アジア太平洋地域での人工芝の採用を促進しています。

欧州

欧州では、環境意識の高まりと持続可能性への注目が、造園やスポーツ施設において、天然芝に代わる節水型かつ環境に優しい人工芝の使用を促進しています。

欧州の一部の国々では、厳しい水規制や干ばつ状況により、水を節約し灌漑の必要性を最小限に抑えるため、住宅や商業施設の造園に人工芝の使用が促進されています。

欧州ではスポーツリーグやトーナメント、レクリエーション活動が盛んで、高品質のスポーツフィールドの需要が高まっています。

さらに、人口密度の高い欧州の都市部では都市化が進み、緑地が不足しているため、屋上庭園、バルコニー、中庭など、本格的な芝生が現実的でない、あるいは利用できない都市環境での人工芝のニーズが高まっています。

目次

第1章 世界の人工芝市場のイントロダクション

  • 市場概要
  • 調査範囲
  • 前提条件

第2章 VERIFIED MARKET RESEARCHの調査手法

  • データマイニング
  • 2次調査
  • 1次調査
  • 専門家のアドバイス
  • 品質チェック
  • 最終レビュー
  • データの三角測量
  • ボトムアップアプローチ
  • トップダウンアプローチ
  • 調査の流れ
  • データソース

第3章 エグゼクティブサマリー

  • 概要
  • 絶対的収益機会
  • 市場の魅力
  • 将来の市場機会

第4章 人工芝の世界市場展望

  • 概要
  • 市場力学
    • 促進要因
    • 抑制要因
    • 機会
  • ポーターのファイブフォースモデル
  • バリューチェーン分析

第5章 人工芝の世界市場:設置別

  • 概要
  • 壁面被覆

第6章 人工芝の世界市場:用途別

  • 概要
  • コンタクトスポーツ
  • 非接触型スポーツ
  • レジャー
  • 造園

第7章 人工芝の世界市場、ファイバー基材別

  • 概要
  • ポリエチレン
  • ポリプロピレン
  • ナイロン

第8章 人工芝の世界市場:インフィル材別

  • 概要
  • 石油系インフィル
  • 砂入りインフィル
  • 植物ベースのインフィル

第9章 人工芝の世界市場:地域別

  • 概要
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • その他欧州
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • その他アジア太平洋地域
  • ラテンアメリカ
    • ブラジル
    • アルゼンチン
    • その他のLA
  • 中東・アフリカ
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ
    • その他中東・アフリカ

第10章 世界の人工芝市場の競合情勢

  • 概要
  • 各社の市場ランキング
  • 主な開発戦略
  • 企業の地域別フットプリント
  • 各社の産業別フットプリント
  • ACEマトリックス

第11章 企業プロファイル

  • Dow Dupont
  • Tarkett
  • Shaw Industries Group
  • Victoria PLC
  • Controlled Products LLC
  • ACT Global
  • Sport Group
  • TigerTurf
  • SIS Pitches
  • Matrix Turf

第12章 付録

  • 関連調査
目次
Product Code: 11270

Artificial Grass Market Size And Forecast

Artificial Grass Market size was valued at USD 4.65 Billion in 2023 and is projected to reach USD 7.84 Billion by 2031 , growing at a CAGR of 6.74% from 2024 to 2031 . Artificial grass, commonly referred to as synthetic turf or fake grass, is a man-made surface that is intended to simulate the appearance and functionality of natural grass. It is often manufactured from synthetic fibers designed to resemble actual grass blades and then woven into a backing material. Artificial grass has various advantages, including low maintenance requirements, durability, and the ability to resist heavy foot traffic and inclement weather.

Artificial grass is widely utilized in landscaping, sports fields, and recreational places where natural grass would be difficult or impractical to maintain. Its applications include anything from residential lawns and business landscapes to sports stadiums and playgrounds.

Furthermore, it provides a uniform playing field for sports and improves the aesthetics of outdoor spaces.

Artificial Grass Market Dynamics

The key market dynamics that are shaping the Artificial Grass Market include:

Key Market Drivers

Maintenance Cost Reduction:

Artificial grass eliminates the need for regular mowing, fertilization, and watering, considerably lowering maintenance and labor expenses. This cost savings feature is a compelling reason for both residential and commercial property owners to switch to artificial grass.

Sports and Recreational Applications:

Artificial grass is perfect for sports fields and recreational areas since it is durable and all-weather. It provides a consistent and durable playing surface, boosting its use in stadiums, schools, and community parks.

Aesthetic Appeal and Versatility:

With technological improvements, modern artificial grass now more closely resembles the appearance and feel of genuine grass than ever before. Its adaptability and aesthetic appeal is making it excellent for a wide range of applications, from landscaping to inside decor, driving market growth.

Water Conservation Efforts:

The growing emphasis on water conservation around the world has driven several places to embrace artificial grass, reducing requirement of watering. This is especially enticing in drought-prone locations where water resources are limited, increasing demand for synthetic turf.

Key Challenges:

Initial Installation Cost:

The initial expense of putting artificial grass is frequently substantial, discouraging some potential consumers. The necessity for suitable groundwork and materials increases the initial cost, making wider adoption difficult.

Heat Absorption and Comfort:

Artificial turf becomes substantially hotter than natural grass in direct sunshine, causing discomfort and limiting its use during peak heat hours. This constitutes a disadvantage when used in high-exposure situations.

Environmental Concerns:

Despite its advantages, artificial grass is constructed of plastic and has a detrimental environmental impact at the end of its life cycle, including challenges with recycling and waste. This environmental footprint is a substantial impediment to business growth.

Key Trends:

Eco-Friendly Innovations:

Manufacturers are increasingly focusing on manufacturing eco-friendly artificial grass. This includes employing recycled materials in manufacturing, increasing the recyclability of artificial grass at the end of its life, and lowering the carbon footprint of manufacturing operations. The goal is to appeal to environmentally concerned consumers and businesses trying to lessen their ecological footprint.

Technological Advancements:

The development of artificial grass technologies with improved durability, feel, and look is becoming increasingly popular. UV-resistant fibers, antibacterial characteristics, and enhanced drainage systems are examples of emerging innovations. These advances attempt to make artificial grass more appealing by closely resembling real grass and providing greater performance in a variety of circumstances.

Increased Application Areas:

Aside from traditional landscaping and sports fields, artificial grass is finding new applications in playgrounds, indoor facilities, commercial spaces, and even odd locations such as rooftops and balconies. The adaptability, cheap maintenance, and aesthetic appeal of artificial grass have fueled its growth.

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Artificial Grass Market Regional Analysis

Here is a more detailed regional analysis of the Artificial Grass Market:

North America:

According to Verified Market Research, North America is estimated to dominate in Artificial Grass Market over the forecast period. Artificial grass demand in North America is being driven by an increasing trend of low-maintenance landscaping solutions, particularly in areas with water scarcity or severe water conservation rules.

Artificial grass in sports fields and stadiums is gaining popularity in North America due to its ability to resist extensive use, minimize maintenance costs, and provide uniform playing surfaces.

The use of artificial grass as a sustainable substitute for natural grass, which needs regular watering and upkeep, is increasing in some parts of North America due to extreme weather events including heatwaves and droughts.

Furthermore, rapid urbanization and limited space for traditional landscaping are driving the adoption of artificial grass in residential and commercial settings across North America where space is at a premium.

Asia Pacific:

Asia Pacific is estimated to grow at the highest CAGR within the Artificial Grass Market during the forecast period. The increasing rate of urbanization and construction in the Asia Pacific drives low-maintenance landscaping solutions in residential, commercial, and public settings, such as artificial grass.

The increased interest in sports and recreational activities in Asia Pacific drives up demand for artificial grass for sports fields, playgrounds, and leisure spaces, which is durable and all-weather usable.

Artificial grass is preferred in regions with water scarcity and environmental concerns, such as sections of Australia and India, due to its water-saving properties and lower reliance on pesticides and fertilizers.

Furthermore, government initiatives supporting sustainable development and green infrastructure, together with legislation encouraging water conservation, are driving the adoption of artificial grass in the Asia Pacific as a means of achieving environmental goals.

Europe:

In Europe, growing environmental consciousness and a focus on sustainability are driving the use of artificial grass as a water-saving, eco-friendly alternative to natural grass in landscaping and sports facilities.

Strict water rules and drought circumstances in certain European nations promote the use of artificial grass in residential and commercial landscaping to preserve water and minimize irrigation requirements.

The rise of sports leagues, tournaments, and recreational activities in Europe is driving up demand for high-quality sports fields, making artificial grass a popular choice due to its longevity, performance, and minimal maintenance requirements.

Furthermore, urbanization and the lack of green areas in highly populated European cities is fueling the need for artificial grass in rooftop gardens, balconies, courtyards, and other urban settings where authentic grass is impractical or unavailable.

Global Artificial Grass Market: Segmentation Analysis

The Global Artificial Grass Market is segmented on the basis of Installation, Application, Fiber Base Material, Infill Material, and Geography.

Artificial Grass Market, By Installation

  • Flooring
  • Wall Cladding

Based on Installation, the market is segmented into Flooring, and Wall Cladding. The flooring segment is estimated to dominate the Artificial Grass Market due to the extensive use of artificial grass for flooring purposes in a variety of locations, including sports fields, residential lawns, commercial landscaping, playgrounds, and more. The popularity of artificial grass flooring originates from its durability, low care requirements, and capacity to conserve water, making it an appealing choice for both residential and commercial customers. Also, the growing popularity of artificial turf in sports arenas, because of its year-round usability and stable playing surface is contributing significantly to the segment's domination.

Artificial Grass Market, By Application

  • Contact Sports
  • Non-Contact Sports
  • Leisure
  • Landscaping

Based on Application, the market is segmented into Contact Sports, Non-Contact Sports, Leisure, and Landscaping. The contact sports segment is estimated to grow at the highest CAGR in the Artificial Grass Market. Increasing sports activities and initiatives is driving the construction of new sports facilities and stadiums. The advancements in synthetic grass, including increased durability and antibacterial properties, are driving the use of artificial grass in sports, schools, and public playgrounds, suggesting widespread demand across all sectors.

Artificial Grass Market, By Fiber Base Material

  • Polyethylene
  • Polypropylene
  • Nylon

Based on Fiber Base Material, the market is divided into Polyethylene, Polypropylene, and Nylon. The polyethylene segment is estimated to dominate the market over the forecast period due to polyethylene's adaptability and better blend of durability, attractiveness, and softness, making it ideal for residential use. The material's qualities are well suited to the expanding number of sports fields and pitches throughout the world, helping to meet demand driven by water conservation measures, sports infrastructure expansion, and the quest for low-maintenance landscaping solutions.

Artificial Grass Market, By Infill Material

  • Petroleum-Based Infill
  • Stand Infill
  • Plant-Based Infill

Based on Infill Material, the Artificial Grass Market is divided into Petroleum-Based Infill, Stand Infill, and Plant-Based Infill. The petroleum-based infill segment is estimated to grow at the highest CAGR in the market over the forecast period. Due to their resilience and shock-absorbing qualities, petroleum-based infills, such as Styrene-Butadiene Rubber (SBR) and Ethylene Propylene Diene Monomer (EPDM), have been utilized extensively, particularly in sports grounds. These materials are frequently used in contexts where performance and safety are critical, such as football and soccer fields, where they help to strengthen the playing surface and absorb impact.

Key Players

  • The "Global Artificial Grass Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
  • Shaw Industries Group, Tarkett, DowDuPont, Victoria PLC, Controlled Products LLC, Act Global, SportGroup, TigerTurf, SIS Pitches, Matrix Turf, ForeverLawn, Blades of Green, SYNLawn, Southwest Greens, Hanwha Solutions, Lano Sports, All Weather Turf, EGrass, Sportlink and El Espartano.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

  • In December 2023, Act Global, a leading artificial grass manufacturer, announced a partnership to supply pitches for the 2023 FIFA Women's World Cup in Australia and New Zealand. This demonstrates the company's commitment to high-performance applications.
  • In November 2023, Tarkett announced a strategic alliance with ForeverLawn, a US-based company, to strengthen its presence in the North American artificial grass sector. This grants them access to ForeverLawn's distribution network and product portfolio.
  • In November 2023, Hanwha Solutions launched a new line of environmentally friendly artificial grass products produced from recyclable materials. This is in response to rising customer demand for sustainable goods.
  • In November 2023, Tarkett, a renowned worldwide flooring business, announced the acquisition of Domo Sports Grass, a key participant in artificial turf for sporting uses. This transaction increases Tarkett's position in the athletic fields market.
  • In September 2023, Royal Grass, a Dutch artificial grass manufacturer, released their "Forever Grass" collection, which incorporates ecological and recyclable ingredients. This indicates an increasing trend towards environmentally friendly artificial grass options.
  • In August 2023, SIS Pitches obtained a contract to supply the artificial grass pitch for Tottenham Hotspur's new stadium. This is a significant win for SIS Pitches because it allows them to display their products on a global scale.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL ARTIFICIAL GRASS MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 2.1 Data mining
  • 2.2 Secondary research
  • 2.3 Primary research
  • 2.4 Subject matter expert advice
  • 2.5 Quality check
  • 2.6 Final review
  • 2.7 Data Triangulation
  • 2.8 Bottom-up approach
  • 2.9 Top-down approach
  • 2.10 Research flow
  • 2.11 Data sources

3 EXECUTIVE SUMMARY

  • 3.1 Overview
  • 3.2 Absolute $ Opportunity
  • 3.3 Market attractiveness
  • 3.4 Future Market Opportunities

4 GLOBAL ARTIFICIAL GRASS MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL ARTIFICIAL GRASS MARKET, BY INSTALLATION

  • 5.1 Overview
  • 5.2 Wall Cladding
  • 5.3 Flooring

6 GLOBAL ARTIFICIAL GRASS MARKET, BY APPLICATION

  • 6.1 Overview
  • 6.2 Contact Sports
  • 6.3 Non-Contact Sports
  • 6.4 Leisure
  • 6.5 Landscaping

7 GLOBAL ARTIFICIAL GRASS MARKET, BY FIBER BASE MATERIAL

  • 7.1 Overview
  • 7.2 Polyethylene
  • 7.3 Polypropylene
  • 7.4 Nylon

8 GLOBAL ARTIFICIAL GRASS MARKET, BY INFILL MATERIAL

  • 8.1 Overview
  • 8.2 Petroleum-Based Infills
  • 8.3 Sand Infill
  • 8.4 Plant-Based Infills

9 GLOBAL ARTIFICIAL GRASS MARKET, BY GEOGRAPHY

  • 9.1 Overview
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 U.K.
    • 9.3.3 France
    • 9.3.4 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 Japan
    • 9.4.3 India
    • 9.4.4 Rest of Asia Pacific
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Argentina
    • 9.5.3 Rest of LA
  • 9.6 Middle East & Africa
    • 9.6.1 UAE
    • 9.6.2 Saudi Arabia
    • 9.6.3 South Africa
    • 9.6.4 Rest of MEA

10 GLOBAL ARTIFICIAL GRASS MARKET COMPETITIVE LANDSCAPE

  • 10.1 Overview
  • 10.2 Company Market Ranking
  • 10.3 Key Development Strategies
  • 10.4 Company Regional Footprint
  • 10.5 Company Industry Footprint
  • 10.6 ACE Matrix

11 COMPANY PROFILES

  • 11.1 Dow Dupont
    • 11.1.1 Company Overview
    • 11.1.2 Company Insights
    • 11.1.3 Business Breakdown
    • 11.1.4 Product Benchmarking
    • 11.1.5 Key Developments
    • 11.1.6 Winning Imperatives
    • 11.1.7 Current Focus & Strategies
    • 11.1.8 Threat from Competition
    • 11.1.9 SWOT Analysis
  • 11.2 Tarkett
    • 11.2.1 Company Overview
    • 11.2.2 Company Insights
    • 11.2.3 Business Breakdown
    • 11.2.4 Product Benchmarking
    • 11.2.5 Key Developments
    • 11.2.6 Winning Imperatives
    • 11.2.7 Current Focus & Strategies
    • 11.2.8 Threat from Competition
    • 11.2.9 SWOT Analysis
  • 11.3 Shaw Industries Group
    • 11.3.1 Company Overview
    • 11.3.2 Company Insights
    • 11.3.3 Business Breakdown
    • 11.3.4 Product Benchmarking
    • 11.3.5 Key Developments
    • 11.3.6 Winning Imperatives
    • 11.3.7 Current Focus & Strategies
    • 11.3.8 Threat from Competition
    • 11.3.9 SWOT Analysis
  • 11.4 Victoria PLC
    • 11.4.1 Company Overview
    • 11.4.2 Company Insights
    • 11.4.3 Business Breakdown
    • 11.4.4 Product Benchmarking
    • 11.4.5 Key Developments
    • 11.4.6 Winning Imperatives
    • 11.4.7 Current Focus & Strategies
    • 11.4.8 Threat from Competition
    • 11.4.9 SWOT Analysis
  • 11.5 Controlled Products LLC
    • 11.5.1 Company Overview
    • 11.5.2 Company Insights
    • 11.5.3 Business Breakdown
    • 11.5.4 Product Benchmarking
    • 11.5.5 Key Developments
    • 11.5.6 Winning Imperatives
    • 11.5.7 Current Focus & Strategies
    • 11.5.8 Threat from Competition
    • 11.5.9 SWOT Analysis
  • 11.6 ACT Global
    • 11.6.1 Company Overview
    • 11.6.2 Company Insights
    • 11.6.3 Business Breakdown
    • 11.6.4 Product Benchmarking
    • 11.6.5 Key Developments
    • 11.6.6 Winning Imperatives
    • 11.6.7 Current Focus & Strategies
    • 11.6.8 Threat from Competition
    • 11.6.9 SWOT Analysis
  • 11.7 Sport Group
    • 11.7.1 Company Overview
    • 11.7.2 Company Insights
    • 11.7.3 Business Breakdown
    • 11.7.4 Product Benchmarking
    • 11.7.5 Key Developments
    • 11.7.6 Winning Imperatives
    • 11.7.7 Current Focus & Strategies
    • 11.7.8 Threat from Competition
    • 11.7.9 SWOT Analysis
  • 11.8 TigerTurf
    • 11.8.1 Company Overview
    • 11.8.2 Company Insights
    • 11.8.3 Business Breakdown
    • 11.8.4 Product Benchmarking
    • 11.8.5 Key Developments
    • 11.8.6 Winning Imperatives
    • 11.8.7 Current Focus & Strategies
    • 11.8.8 Threat from Competition
    • 11.8.9 SWOT Analysis
  • 11.9 SIS Pitches
    • 11.9.1 Company Overview
    • 11.9.2 Company Insights
    • 11.9.3 Business Breakdown
    • 11.9.4 Product Benchmarking
    • 11.9.5 Key Developments
    • 11.9.6 Winning Imperatives
    • 11.9.7 Current Focus & Strategies
    • 11.9.8 Threat from Competition
    • 11.9.9 SWOT Analysis
  • 11.10 Matrix Turf
    • 11.10.1 Company Overview
    • 11.10.2 Company Insights
    • 11.10.3 Business Breakdown
    • 11.10.4 Product Benchmarking
    • 11.10.5 Key Developments
    • 11.10.6 Winning Imperatives
    • 11.10.7 Current Focus & Strategies
    • 11.10.8 Threat from Competition
    • 11.10.9 SWOT Analysis

12 Appendix

  • 12.1 Related Research