運動場用人工芝市場レポート：動向、予測、競合分析 (2031年まで)

世界の運動場用人工芝市場の将来性は有望で、学校用運動場、公共用運動場、スタジアム市場に機会がありそうです。世界の運動場用人工芝市場は、2025年から2031年にかけてCAGR 7.4%で成長する見込みです。この市場の主な促進要因は、美観を重視する需要の高まり、運動場における耐久性とメンテナンス性の低い芝生の採用拡大、包括的な運動場設計に対する需要の高まりです。

• Lucintelの予測では、種類別ではPP人工芝が予測期間中に最も高い成長を遂げる見込みです。
• 用途別では、学校の運動場が最も高い成長が見込まれます。
• 地域別では北米が予測期間中に最も高い成長が見込まれます。

運動場用人工芝市場の戦略的成長機会

運動場用人工芝市場の開拓は、技術革新の増加、低整備ソリューションを好む消費者行動の変化、ユーティリティ範囲の拡大により、いくつかの戦略的成長機会を提示しています。これらの小地域は有利な市場機会と創造的な可能性を提供します。

• 新興市場への進出：急速な都市化とインフラ整備により、新興国市場には大きな市場開拓の機会があります。アジア太平洋地域やラテンアメリカでは、公共スペースやレクリエーションスペースへの投資が増加しており、人工芝ソリューションへの需要が高まっています。
• グリーン製品の創出：再生資源や持続可能な資源から作られた環境に優しい人工芝製品に対する需要が高まっています。このような製品の製造・販売は、増加するグリーン消費者をターゲットとし、世界の持続可能性イニシアチブを補完することができます。
• スマートテクノロジーとの融合：摩耗センサーやメンテナンスセンサーの設置により、運動場用人工芝にスマートテクノロジーを活用する機会があります。こうしたアメニティの向上は、運動場の機能性と組み合わせた革新的な管理によって実現できます。
• スキームへのカスタマイズ：子供向けの遊園地、スポーツエリア、学習センターなど、デザインニーズに合わせてパーソナライズされた人工芝製品を提供することで、ニッチ市場の魅力を高めます。この動向は、個性的でカスタマイズされた遊び場への憧れを満たすものです。
• 健康と安全機能の重視：子供たちの安全への配慮が導入されたことで、抗菌添加剤や高度な衝撃吸収パッドなど、安全性を高めた人工芝の研究開発に拍車がかかっています。これらの機能は、学校や公園などのレクリエーション施設で使用するために販売され、注目を集めることができます。

運動場用人工芝市場は、新興市場、グリーン製品、技術統合、パーソナライゼーション、安全衛生サポートなどの戦略的機会により成長を遂げています。こうした機会を活用することで、製品ポートフォリオを強化し、消費者の多様な需要に対応し、市場の成長を促進することができます。

運動場用人工芝市場の促進要因・課題

様々な促進要因・課題が運動場用人工芝市場の成長・開拓に影響を与えます。技術、経済、政策の進化は市場構造を決定する重要な要因です。

運動場用人工芝市場を牽引する要因は以下の通り：

• 技術の更新：耐久性の向上、耐紫外線性の向上、排水システムの搭載など、人工芝分野における最近の動向が市場成長の触媒となっています。このような改良は、運動場の芝生の品質を向上させ、全体的な購買意欲を高めています。
• 低整備ソリューションへのニーズの高まり：人工芝は他の運動場用芝生に比べて維持費や補修費が安いなどの利点があるとの認識が広まり、同市場の成長を後押ししています。人工芝は天然芝よりも手入れが少なくて済むため、施設管理者や住宅所有者を惹きつけています。
• 環境制約と持続可能性：環境に対する関心の高まりと環境に優しい製品への需要が、環境に優しい人工芝の受け入れを促進しています。リサイクル可能な材料の使用や環境に優しい製造方法は、持続可能性に対する感度の高まりと一致し、環境意識の高い消費者にアピールします。
• 都市のスプロールと建設工事：都市化が進み、公共施設や娯楽施設が開発されると、人工芝を使用する機会が増えます。都市インフラや地域開発活動の活発化により、耐久性に優れ、美観に優れた芝生ソリューションへのニーズが高まっています。
• 安全性と快適性の重視安全性と快適性を重視した運動場設計により、衝撃吸収性と抗菌性を備えた人工芝の市場が形成されています。これらの機能は遊び場の安全性と清潔性を向上させ、教育機関やレクリエーション施設にアピールします。

運動場用人工芝市場の課題は以下の通り：

• 高い初期投資：人工芝は天然芝に比べて初期費用が高いため、消費者や団体によっては導入に踏み切れない場合があります。人工芝の規格が高く、施工に手間がかかるため、予算が限られている消費者には敬遠される可能性があります。
• 規制・環境面での圧力：規制や環境要件への対応は、メーカーにとって課題となります。人工芝が安全基準や環境基準を満たすための投資は、厳格かつ継続的なコンプライアンスを必要とします。
• 市場競争と価格圧力：市場の飽和と安価な代替品との競争は収益性に影響します。企業は競争力を維持し、購買者を惹きつけるためにコストと品質を一致させなければなりません。

技術進歩、整備の必要性の低さ、環境への配慮、都市化、安全意識は、運動場用人工芝市場の成長を促す主な要因です。高い初期投資、規制上の制約、市場競争などの課題に対処することは、成長と収益性を維持するために極めて重要です。

目次

第1章 エグゼクティブサマリー

第2章 世界の運動場用人工芝市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析 (2019年～2031年)

• マクロ経済動向 (2019～2024年) と予測 (2025～2031年)
• 世界の運動場用人工芝市場の動向 (2019～2024年) と予測 (2025～2031年)
• 世界の運動場用人工芝市場：種類別
  • PP人工芝
  • PE人工芝
  • ナイロン人工芝
• 世界の運動場用人工芝市場：用途別
  • 学校用運動場
  • 公共用運動場
  • スタジアム

第4章 地域別の市場動向と予測分析 (2019年～2031年)

• 世界の運動場用人工芝市場：地域別
• 北米の運動場用人工芝市場
• 欧州の運動場用人工芝市場
• アジア太平洋の運動場用人工芝市場
• その他地域の運動場用人工芝市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界の運動場用人工芝市場の成長機会：種類別
  • 世界の運動場用人工芝市場の成長機会：用途別
  • 世界の運動場用人工芝市場の成長機会：地域別
• 世界の運動場用人工芝市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界の運動場用人工芝市場の生産能力拡大
  • 世界の運動場用人工芝市場における企業合併・買収 (M&A)、合弁事業
  • 認証とライセンシング

第7章 主要企業のプロファイル

• Shaw Sports Turf
• TenCate Grass
• Hellas Construction
• FieldTurf
• Sport Group Holding
• Act Global Sports
• Controlled Products
• Sprinturf
• Cocreation Grass
• Domo Sports Grass

The future of the global playground artificial grass turf market looks promising with opportunities in the school playground, public playground, and stadium markets. The global playground artificial grass turf market is expected to grow with a CAGR of 7.4% from 2025 to 2031. The major drivers for this market are rising demand for aesthetically pleasing, growing adoption of durable and low maintenance grass in playgrounds, and increasing demand for inclusive playground designs.

• Lucintel forecasts that, within the type category, PP artificial grass turf is expected to witness the highest growth over the forecast period.
• Within the application category, school playground is expected to witness the highest growth.
• In terms of regions, North America is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Playground Artificial Grass Turf Market

External factors and changing trends in the playground artificial grass turf market have resulted in new developments, such as the use of technology in manufacturing, changes in people's views, and the rise of environmental concerns. These trends pose new challenges for market development and affect the modernization of products and technologies.

• Sustainability and Eco-Friendly Materials: The use of sustainable and recyclable materials in the production of playground artificial grass is on the rise. Manufacturers are focusing on the eco aspects of their products by using environmentally friendly yet durable materials. This pattern aligns with the increasing emphasis on sustainability in public and leisure areas.
• Enhanced Safety Features: There is a growing trend in improving various safety features of earlier generations of products, including shock absorbance and anti-microbial properties. Innovative designs enhance these developments, ensuring that children play in safer environments, reducing the risk of injuries, and improving sanitation. Enhanced safety features are now among the leading marketing strategies for playground turf products.
• Customization and Aesthetic Appeal: A growing population demands fun artificial grass playground systems that can be easily personalized with unique designs. There is a trend towards constructing attractive and distinctive playgrounds while enhancing the overall appearance of public and private facilities. Manufacturers are introducing various colors, textures, and patterns to meet these design requirements.
• Technological Innovations: Improved technology is enhancing the performance and functionality of playground artificial grass. New products include advanced drainage systems, UV-resistant materials, and more efficient installation processes. Such technologies increase the durability and functional capacity of the turf, enabling it to withstand a wide variety of weather conditions and heavy use.
• Focus on Low Maintenance: The shift towards low-maintenance solutions encourages the use of artificial grass. Artificial turf comes with cleaning systems and features that reduce the frequency of maintenance. Instead of worrying about caring for natural vegetation, lawn owners focus on the convenience and effectiveness of specific surfaces. This trend is particularly advantageous for facility managers or homeowners seeking low-maintenance options.

New trends related to sustainability, safety, personalization, technology, and low maintenance are gradually transforming the playground artificial grass turf market. These trends promote innovation and shape consumer behavior, leading to the development of playground solutions that are safer, greener, and more visually appealing.

Recent Developments in the Playground Artificial Grass Turf Market

Recent changes in the playground artificial grass turf market reflect advances in engineering, materials, and global market dynamics. Enhancements like these are changing the landscape regarding product performance, sustainability, and the overall user experience.

• Introduction of Recycled Materials: One notable development is the increasing use of recycled materials in producing artificial grass. Manufacturers are using recycled polyethylene and other materials to create turf that is more environmentally friendly. This development addresses environmental issues and aligns with the growing demand for green products.
• Advancements in Shock-Absorption Technology: Recent developments in shock-absorption mechanisms have led to turf with improved safety characteristics. New materials and construction techniques enhance the impact-absorbing qualities of the grass, making it safer to use and reducing the risk of injuries.
• Improved UV Resistance: Advances in UV filter coatings or materials for playground artificial grass have enhanced its performance. These strategies ensure that the color and functional properties of the turf are retained, even after prolonged exposure to sunlight.
• Enhanced Drainage Systems: The development of improved drainage systems has resulted in turf with effective water management. Better drainage systems prevent water blockage and promote faster drying of the artificial grass, making it more useful in various weather conditions and heavy use.
• Customization Options: Artificial grass now offers commercially available customization, delivering specific designs for various playgrounds. To enhance playground designs, manufacturers are providing a range of colors, textures, and patterns.

These improvements have led to an expansion of the playground artificial grass turf market, including the use of recycled materials, shock and UV resistance properties, efficient drainage systems, and greater opportunities for personalization. These innovations are enhancing the quality, ecological value, and aesthetic appeal of recent products, aligning with market trends.

Strategic Growth Opportunities for the Playground Artificial Grass Turf Market

The development of the playground artificial grass turf market presents several strategic growth opportunities due to increasing technological innovations, changing consumer behavior favoring low-maintenance solutions, and expanding utility scopes. These sub-regions offer favorable market opportunities and creative potential.

• Expansion into Emerging Markets: There are significant market opportunities in emerging markets due to rapid urbanization and infrastructure development. Countries in the Asia-Pacific region and Latin America are increasing investments in public and recreational spaces, thus creating a demand for artificial grass solutions.
• Creation of Green Products: There is a growing demand for eco-friendly artificial grass products made from recycled or sustainable resources. The creation and sale of such products can target the increasing number of green consumers and complement global sustainability initiatives.
• Integration with Smart Technology: There are opportunities to leverage smart technology in artificial grass for playgrounds through the installation of wear and maintenance sensors. Enhancing these amenities can be achieved through innovative management combined with playground functionalities.
• Customization to Scheme: Attracting niche markets by providing personalized artificial grass products for children's amusement parks, sports areas, learning centers, and other applications to meet design needs. This trend fulfills aspirations for distinctive and customized playgrounds.
• Emphasis on Health and Safety Features: The introduction of safety concerns for children has spurred research and development of artificial grass with enhanced safety provisions such as anti-microbial additives and advanced shock-absorbent pads. These features can be marketed for use in schools, parks, and other recreational facilities to attract attention.

The playground artificial grass turf market is experiencing growth due to strategic opportunities in emerging markets, green products, technology integration, personalization, and health and safety support. Capitalizing on these opportunities can enhance product portfolios, address diverse consumer demands, and facilitate market growth.

Playground Artificial Grass Turf Market Driver and Challenges

Various drivers and challenges affect the growth and development of the playground artificial grass turf market. The evolution of technology, economics, and policies are significant factors determining the market structure.

The factors driving the playground artificial grass turf market include:

• Technology Upgradation: Recent trends in the artificial grass sector, such as enhanced durability, UV resistance, and the incorporation of drainage systems, are catalysts for market growth. These improvements enhance the quality of playground turf, motivating more purchases across the board.
• Rising Need for Low Maintenance Solutions: Growing awareness of the advantages of artificial grass over other playground surfaces, including lower maintenance and repair costs, is fueling growth in this market. Artificial grass requires less care than natural turf, attracting facility managers and homeowners.
• Environmental Constraints and Sustainability: Increasing concern for the environment and the demand for green products promote the acceptance of eco-friendly artificial grass. The use of recyclable materials and eco-friendly manufacturing practices align with heightened sensitivity towards sustainability and appeal to environmentally conscious consumers.
• Urban Sprawl and Construction Works: Increased urbanization and the development of public and entertainment amenities create opportunities for artificial playground grass. The growth of urban infrastructure and community development activities has heightened the need for durable and aesthetically pleasing turf solutions.
• Emphasis on Safety and Comfort: The focus on safety and comfort in playground design creates a market for artificial grass that is shock-absorbent and anti-microbial. These features improve the safety and cleanliness of play areas, appealing to educational and recreational institutions.

Challenges in the playground artificial grass turf market include:

• High Initial Investment: The initial cost of artificial grass can deter some consumers and organizations compared to natural grass. High standards of turf and the installation process may discourage customers on a tight budget.
• Regulatory and Environmental Pressures: Adapting to regulatory and environmental requirements can pose challenges for manufacturers. Investments to ensure artificial grass meets safety and environmental standards involve strict and ongoing compliance.
• Market Competition and Price Pressure: Market saturation and competition from cheaper alternatives affect profitability. Companies must align cost and quality to remain competitive and attract buyers.

Technological advancements, low maintenance requirements, eco-friendliness, urbanization, and safety consciousness are major factors driving the growth of the playground artificial grass turf market. Addressing challenges such as high initial investments, regulatory restrictions, and market competition is crucial for sustaining growth and profitability.

List of Playground Artificial Grass Turf Companies

Companies in the market compete based on product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies playground artificial grass turf companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the playground artificial grass turf companies profiled in this report include-

• Shaw Sports Turf
• TenCate Grass
• Hellas Construction
• FieldTurf
• Sport Group Holding
• Act Global Sports
• Controlled Products
• Sprinturf
• Cocreation Grass
• Domo Sports Grass

Playground Artificial Grass Turf by Segment

The study includes a forecast for the global playground artificial grass turf market by type, application, and region.

Playground Artificial Grass Turf Market by Type [Analysis by Value from 2019 to 2031]:

• PP Artificial Grass Turf
• PE Artificial Grass Turf
• Nylon Artificial Grass Turf

Playground Artificial Grass Turf Market by Application [Analysis by Value from 2019 to 2031]:

• School Playground
• Public Playground
• Stadium

Playground Artificial Grass Turf Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Playground Artificial Grass Turf Market

The market for playground artificial grass turf is poised for considerable growth due to technological advancements, rising demand for easy-to-use products, and growing environmental concerns. This market is expanding globally, with notable developments in the United States, India, Germany, and Japan. These developments reflect shifting market trends in consumer needs, technology, and policy changes related to playground turf.

• United States: Developments in the U.S. regarding playground artificial grass turf focus on durability and safety. Companies are introducing products with enhanced shock absorption and anti-microbial features to create safer play environments. There is an increasing shift towards using eco-friendly materials in turf production, emphasizing recyclable and environmentally responsible options. Additionally, design flexibility is becoming a priority to cater to individual playground characteristics and preferences.
• China: The playground artificial grass turf market in China is growing rapidly due to urban expansion and the development of public and recreational facilities. Innovations include the creation of durable, weather-resistant, high-quality turf suitable for extreme temperatures and high foot traffic. Chinese producers are addressing customer challenges by offering smart solutions at low costs without compromising quality, thus expanding the use of artificial grass across numerous applications. Competition is also intensifying due to improvements in installation methods and materials.
• Germany: Germany has a strong playground artificial grass turf market, emphasizing sustainability and environmental concerns. New developments include using less harmful substances and processes for manufacturing turf. German companies are investing in R&D to ensure that the resulting turf complies with European environmental standards. Additionally, artificial grass is increasingly integrated into design elements, reflecting a trend toward cleaner integration with nature.
• India: Urbanization and investment in public playgrounds are driving the growth of the playground artificial grass turf market in India. Recent developments focus on making sports turf affordable and durable. Indian manufacturers are producing high-quality turf that withstands the country's climate. There is also a trend toward enhancing the cosmetic properties of artificial grasses to meet the needs of urban planners and community developments.
• Japan: In Japan, advancements in playground artificial grass turf focus on improving aesthetics and safety. Japanese companies are incorporating UV filter materials and effective drainage systems, extending the lifespan and enhancing the effectiveness of their turfs. There is also interest in embedded agricultural grass for multifunctional active play spaces. The diversification of production methods is driving the trend toward affordability and customization for specific users in the market.

Features of the Global Playground Artificial Grass Turf Market

Market Size Estimates: Playground artificial grass turf market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Playground artificial grass turf market size by type, application, and region in terms of value ($B).

Regional Analysis: Playground artificial grass turf market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the playground artificial grass turf market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the playground artificial grass turf market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers the following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the playground artificial grass turf market by type (PP artificial grass turf, PE artificial grass turf, and nylon artificial grass turf), application (school playground, public playground, and stadium), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Playground Artificial Grass Turf Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Playground Artificial Grass Turf Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Playground Artificial Grass Turf Market by Type
  • 3.3.1: PP Artificial Grass Turf
  • 3.3.2: PE Artificial Grass Turf
  • 3.3.3: Nylon Artificial Grass Turf
• 3.4: Global Playground Artificial Grass Turf Market by Application
  • 3.4.1: School Playground
  • 3.4.2: Public Playground
  • 3.4.3: Stadium

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Playground Artificial Grass Turf Market by Region
• 4.2: North American Playground Artificial Grass Turf Market
  • 4.2.1: North American Market by Type: PP Artificial Grass Turf, PE Artificial Grass Turf, and Nylon Artificial Grass Turf
  • 4.2.2: North American Market by Application: School Playground, Public Playground, and Stadium
• 4.3: European Playground Artificial Grass Turf Market
  • 4.3.1: European Market by Type: PP Artificial Grass Turf, PE Artificial Grass Turf, and Nylon Artificial Grass Turf
  • 4.3.2: European Market by Application: School Playground, Public Playground, and Stadium
• 4.4: APAC Playground Artificial Grass Turf Market
  • 4.4.1: APAC Market by Type: PP Artificial Grass Turf, PE Artificial Grass Turf, and Nylon Artificial Grass Turf
  • 4.4.2: APAC Market by Application: School Playground, Public Playground, and Stadium
• 4.5: ROW Playground Artificial Grass Turf Market
  • 4.5.1: ROW Market by Type: PP Artificial Grass Turf, PE Artificial Grass Turf, and Nylon Artificial Grass Turf
  • 4.5.2: ROW Market by Application: School Playground, Public Playground, and Stadium

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Playground Artificial Grass Turf Market by Type
  • 6.1.2: Growth Opportunities for the Global Playground Artificial Grass Turf Market by Application
  • 6.1.3: Growth Opportunities for the Global Playground Artificial Grass Turf Market by Region
• 6.2: Emerging Trends in the Global Playground Artificial Grass Turf Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Playground Artificial Grass Turf Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Playground Artificial Grass Turf Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Shaw Sports Turf
• 7.2: TenCate Grass
• 7.3: Hellas Construction
• 7.4: FieldTurf
• 7.5: Sport Group Holding
• 7.6: Act Global Sports
• 7.7: Controlled Products
• 7.8: Sprinturf
• 7.9: Cocreation Grass
• 7.10: Domo Sports Grass