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合成潤滑剤市場：タイプ、製品タイプ、エンドユーザー産業、地域別、2024年～2031年

Synthetic Lubricants Market By Type (Polyalphaolefin (PAO), Esters), Product Type (Engine Oil, Hydraulic Fluids), End-User Industry (Construction, Mining), & Region for 2024-2031

出版日
ページ情報
英文 202 Pages
納期
2～3営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
合成潤滑剤市場：タイプ、製品タイプ、エンドユーザー産業、地域別、2024年～2031年
出版日: 2024年09月20日
発行: Verified Market Research
ページ情報: 英文 202 Pages
納期: 2～3営業日
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概要

合成潤滑剤市場の評価、2024年～2031年

自動車の生産と販売の増加が、合成潤滑剤の採用を促進しています。先進的な製造プロセスの台頭により、過酷な条件にも耐えうる信頼性の高い潤滑剤が必要とされ、合成潤滑剤の選択肢が好まれることで、市場規模は2024年に189億米ドルを突破し、2031年には約252億2,000万米ドルに達します。

これに加えて、消費者や業界関係者の間で合成潤滑剤の利点に関する認識や教育が高まっていることも、合成潤滑剤の採用に拍車をかけています。合成潤滑剤は従来のオイルに比べて使用間隔が長いことが多く、消費者や企業にコスト削減を提供することで、2024年から2031年にかけてCAGR 3.67%で市場が成長することを可能にしています。

合成潤滑剤市場定義/概要

合成潤滑剤は、化学的に設計された基油と添加剤から調合された人工油であり、従来の石油ベースの油に比べて優れた潤滑と性能を発揮するように設計されています。これらのオイルは、熱安定性の向上、摩擦の低減、耐摩耗性の強化などの利点を提供し、特定の用途に合わせて調整されています。そのため、幅広い産業に適しています。

合成潤滑剤は、自動車、工業、航空宇宙用途で広く使用されています。自動車分野では、高性能エンジンオイルに不可欠で、エンジンの摩耗を減らし、燃費を向上させる。工業分野では、極端な温度や圧力に耐え、信頼性を高め、サービス間隔を延長するために、合成潤滑剤が機械や設備に採用されています。

自動車業界別燃費向上の推進は、合成潤滑剤の採用をどのように増加させるか？

自動車業界による燃費向上と排出ガス削減の推進は、合成潤滑剤市場の重要な促進要因となっています。合成潤滑剤は、優れた粘度指数、熱安定性、摩擦低減などの優れた性能特性を提供し、エンジン効率の向上と寿命の延長に貢献しています。米国エネルギー情報局によると、新型小型車の平均燃費は2004年から2019年の間に29%向上したが、その一因は潤滑油技術の進歩にあります。最近の動向では、エクソンモービルが2023年6月、従来のオイルに比べて燃費を最大2%改善するよう設計された新しい合成自動車用オイル「モービル1アドバンスド・フューエル・エコノミー」の発売を発表しました。

新興国を中心とした産業部門の成長により、製造、発電、重機械など様々な用途で合成潤滑剤の需要が高まっています。合成潤滑剤は、ドレインインターバルの延長、機器のダウンタイムの短縮、厳しい産業環境での運転効率の向上を実現します。インド統計・計画実施省は、2022-23年の工業生産指数が5.2%伸びたと報告しており、これは産業活動の活発化と高性能潤滑油の潜在的需要の増加を示しています。この動向に対応するため、シェルは2023年8月、アジアの産業部門の需要増に対応するため、10億米ドルを投じて中国での合成潤滑剤生産能力を拡大する計画を発表しました。

環境規制と持続可能性への懸念は、合成潤滑剤市場の主要な促進要因として浮上しています。合成潤滑剤は一般的に寿命が長く、交換頻度も少ないため、廃棄物の発生や環境への影響を減らすことができます。欧州環境庁は、2020年にはEUで約220万トンの廃油が回収されると報告しており、より持続可能な潤滑ソリューションの必要性が強調されています。この動向に合わせて、シェブロン・コーポレーションは2023年7月、再生可能な原料を使用して製造され、従来の合成潤滑剤に比べて生分解性が改善された新しいISOSYNアドバンスト・テクノロジー合成基油の開発に成功したと発表しました。

合成潤滑剤に対するエンドユーザーの認識・理解不足は市場成長を抑制するか？

合成潤滑剤市場における重大な抑制要因の一つは、従来の潤滑油に比べて製造コストが高いことです。合成潤滑剤は通常、より高度な製造プロセスと原材料を必要とするため、価格設定が高くなります。このため、特に予算の制約が最も重要な業界では、価格に敏感な消費者や企業が切り替えを躊躇する可能性があります。その結果、市場は顧客基盤の拡大という課題に直面する可能性があります。

もう一つの課題は、合成潤滑剤の利点に関するエンドユーザーの認識と理解の不足です。多くの消費者や企業は、親しみやすさや必要十分という認識から、依然として従来の潤滑油に頼っています。このような知識の欠如は、合成潤滑剤の採用の妨げとなる可能性があります。というのも、ユーザーは性能の向上、寿命の延長、効率の改善といった長期的な利点を認識していない可能性があるからです。この教育格差を克服することは、市場の成長にとって極めて重要です。

さらに、さまざまな業界における厳しい規制や基準の存在が、合成潤滑剤市場の抑制要因になる可能性があります。環境規制や安全規制の遵守は、合成製品の処方やマーケティングを複雑にする可能性があります。メーカー各社は、製品がこれらの要件を満たしていることを確認するために多大な資源を投入しなければならないため、運用コストが増大し、技術革新が遅れる可能性があります。こうした規制状況を乗り切ることは、中小企業にとっては特に困難であり、市場での競争力を制限することになります。

目次

第1章 合成潤滑剤の世界市場のイントロダクション

  • 市場の定義
  • 市場セグメンテーション
  • 調査スケジュール
  • 前提条件
  • 制限事項

第2章 VERIFIED MARKET RESEARCHの調査手法

  • データマイニング
  • データの三角測量
  • ボトムアップアプローチ
  • トップダウンアプローチ
  • 調査の流れ
  • 業界専門家による主要な洞察
  • データソース

第3章 エグゼクティブサマリー

  • 市場概要
  • エコロジーのマッピング
  • 絶対的収益機会
  • 市場の魅力
  • 合成潤滑剤の世界市場地域別分析（CAGR）
  • 合成潤滑剤の世界市場：用途別（金額）
  • 合成潤滑剤の世界市場：製品別（金額）
  • 今後の市場機会
  • 世界市場内訳
  • 製品ライフライン

第4章 合成潤滑剤の世界市場展望

  • 合成潤滑剤の世界市場の進化
  • 促進要因
  • 抑制要因
  • 機会
  • ポーターのファイブフォースモデル
  • バリューチェーン分析
  • 価格分析
  • マクロ経済分析

第5章 合成潤滑剤の世界市場、製品別

  • 概要
  • ポリアルファオレフィン（PAO）
  • エステル
  • ポリアルキレングリコール（PAG）
  • その他

第6章 合成潤滑剤の世界市場：製品タイプ別

  • 概要
  • エンジンオイル
  • 油圧作動油
  • 金属加工油
  • コンプレッサーオイル
  • ギアオイル
  • 冷凍機油
  • トランスミッション・オイル
  • タービン油

第7章 合成潤滑剤の世界市場：最終用途産業別

  • 概要
  • 建設
  • 鉱業
  • 金属生産
  • セメント生産
  • 発電
  • 自動車製造
  • 化学
  • 海洋
  • 石油・ガス
  • テキスタイル
  • 食品加工
  • その他

第8章 合成潤滑剤の世界市場：地域別

  • 概要
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • その他アジア太平洋地域
  • ラテンアメリカ
    • ブラジル
    • アルゼンチン
    • その他ラテンアメリカ
  • 中東・アフリカ
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ
    • その他中東とアフリカ

第9章 合成潤滑剤の世界市場：競合情勢

  • 概要
  • 各社の市場ランキング
  • 主な発展
  • 企業の地域別フットプリント
  • 各社の産業別フットプリント
  • ACEマトリックス

第10章 企業プロファイル

  • BP Lubricants Pvt. Ltd.
  • Chevron Corporation
  • LANXESS
  • Valvoline
  • FUCHS
  • Pennzoil
  • Phillips 66 Company
  • Motul
  • AMSOIL INC.
  • Agip

第11章 VERIFIED MARKET INTELLIGENCE

  • VERIFIED MARKET INTELLIGENCEについて
  • ダイナミックなデータの可視化
目次
Product Code: 7742

Synthetic Lubricants Market Valuation - 2024-2031

Increasing vehicle production and sales is propelling the adoption of synthetic lubricants. The rise of advanced manufacturing processes necessitates reliable lubricants that can withstand extreme conditions, favouring synthetic options is driving the market size surpass USD 18.9 Billion valued in 2024 to reach a valuation of aroundUSD 25.22 Billion by 2031.

In addition to this, increased awareness and education about the benefits of synthetic lubricants among consumers and industry professionals is spurring up the adoption of synthetic lubricants. Synthetic lubricants often have longer service intervals compared to conventional oils, offering cost savings for consumers and businesses is enabling the market to grow at aCAGR of 3.67% from 2024 to 2031.

Synthetic Lubricants Market: Definition/ Overview

Synthetic lubricants are man-made oils formulated from chemically engineered base oils and additives designed to provide superior lubrication and performance compared to conventional petroleum-based oils. They are tailored for specific applications, offering benefits like improved thermal stability, reduced friction, and enhanced wear protection. This makes them suitable for a wide range of industries.

Synthetic lubricants are widely used in automotive, industrial, and aerospace applications. In the automotive sector, they are essential for high-performance engine oils, reducing engine wear and improving fuel efficiency. In industrial settings, synthetic lubricants are employed in machinery and equipment to withstand extreme temperatures and pressures, enhancing reliability and extending service intervals.

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How will Automotive Industry's Push for Improved Fuel Efficiency Increase Adoption of Synthetic Lubricants?

The automotive industry's push for improved fuel efficiency and reduced emissions has been a significant driver of the synthetic lubricants market. Synthetic lubricants offer superior performance characteristics, including better viscosity index, thermal stability, and reduced friction, which contribute to enhanced engine efficiency and longevity. According to the U.S. Energy Information Administration, the average fuel economy of new light-duty vehicles increased by 29% between 2004 and 2019, partly due to advancements in lubricant technology. In a recent development, ExxonMobil announced in June 2023, the launch of its new Mobil 1 Advanced Fuel Economy synthetic motor oil, designed to improve fuel efficiency by up to 2% compared to conventional oils.

The growing industrial sector, particularly in emerging economies, has fueled demand for synthetic lubricants in various applications such as manufacturing, power generation, and heavy machinery. Synthetic lubricants offer extended drain intervals, reduced equipment downtime, and improved operational efficiency in demanding industrial environments. The Indian Ministry of Statistics and Programme Implementation reported that the Index of Industrial Production grew by 5.2% in 2022-23, indicating increased industrial activity and potential demand for high-performance lubricants. Responding to this trend, Shell plc unveiled in August 2023 its plans to expand its synthetic lubricants production capacity in China, with a USD 1 Billion investment to meet the rising demand in Asia's industrial sectors.

Environmental regulations and sustainability concerns have emerged as key drivers for the synthetic lubricants market. Synthetic lubricants typically have a longer lifespan and require less frequent changes, resulting in reduced waste generation and environmental impact. The European Environment Agency reported that in 2020, the EU collected about 2.2 million tonnes of waste oils, emphasizing the need for more sustainable lubrication solutions. In line with this trend, Chevron Corporation announced in July 2023 the successful development of its new ISOSYN Advanced Technology synthetic base oils, produced using renewable feedstocks and offering improved biodegradability compared to conventional synthetic lubricants.

Will Lack of Awareness and Understanding among End-Users of Synthetic Lubricants Restrain the Market Growth?

One significant restraint in the synthetic lubricants market is the high cost of production compared to conventional lubricants. Synthetic lubricants typically require more advanced manufacturing processes and raw materials, leading to increased pricing. This can deter price-sensitive consumers and businesses from making the switch, particularly in industries where budget constraints are paramount. As a result, the market may face challenges in expanding its customer base.

Another challenge is the lack of awareness and understanding among end-users regarding the benefits of synthetic lubricants. Many consumers and businesses still rely on traditional lubricants due to familiarity and perceived sufficiency for their needs. This lack of knowledge can hinder the adoption of synthetic options, as users may not recognize the long-term advantages such as better performance, extended lifespan, and improved efficiency. Overcoming this educational gap is crucial for market growth.

Additionally, the presence of stringent regulations and standards in various industries can pose a restraint on the synthetic lubricants market. Compliance with environmental and safety regulations can complicate the formulation and marketing of synthetic products. Manufacturers must invest significant resources to ensure their products meet these requirements, which can increase operational costs and slow down innovation. Navigating these regulatory landscapes can be particularly challenging for smaller companies, limiting their competitiveness in the market.

Category-Wise Acumens

Which Factors are Contributing to Leadership of Polyalphaolefin (PAO) Segment in Synthetic Lubricants Market?

Polyalphaolefin (PAO) is emerging as the dominant player in the synthetic lubricants market, owing to its superior performance characteristics and versatility across various applications. PAOs offer excellent thermal stability, low volatility, and high viscosity index, making them ideal for use in automotive engines, industrial machinery, and aerospace equipment. According to the U.S. Department of Energy, synthetic lubricants, primarily PAO-based, can improve fuel economy by 2-3% in passenger vehicles compared to conventional mineral oils. In a recent development, ExxonMobil announced in May 2023 the expansion of its PAO production capacity at its Baytown, Texas facility, investing USD 2 Billion to meet the growing global demand for high-performance synthetic lubricants.

The aerospace and defense sectors have been key drivers in the adoption of PAO-based synthetic lubricants, due to their ability to withstand extreme temperatures and pressures. PAOs maintain their lubricating properties in both high and low-temperature environments, crucial for aircraft engines and military equipment. The U.S. Air Force reported that the use of synthetic lubricants, predominantly PAO-based, has extended the service life of aircraft engines by up to 40% compared to conventional oils.

Will Engine Oil Segment Lead in Synthetic Lubricants Market?

The synthetic lubricants market is predominantly driven by engine oil, thereby emerging as the leading application segment due to the automotive industry's continuous pursuit of improved fuel efficiency and engine performance. Synthetic engine oils offer superior protection against wear, better viscosity stability across temperature ranges, and extended drain intervals compared to conventional mineral oils. According to the U.S. Energy Information Administration, light-duty vehicle fuel economy improved by 29% between model years 2004 and 2019, partly attributed to the widespread adoption of synthetic engine oils.

The commercial vehicle sector has significantly contributed to the dominance of synthetic engine oils in the market. Heavy-duty trucks and buses operating under severe conditions benefit greatly from the enhanced protection and extended oil change intervals offered by synthetic lubricants. The European Automobile Manufacturers Association reported that in 2021, over 70% of new heavy-duty vehicles in Europe used full synthetic or semi-synthetic engine oils to meet stringent emission standards and improve fuel economy.

Country/Region-wise Acumens

Will Rising Automotive Industry in North America Drive Synthetic Lubricants Market Growth?

North America dominating synthetic lubricants market, driven by increasing demand across various sectors. According to the U.S. Department of Energy, the synthetic lubricant market is projected to reach approximately USD 1.8 Billion by 2025, reflecting a compound annual growth rate of around 4.5% from 2020. Key players like ExxonMobil have recently expanded their production capacities to meet the rising demand for high-performance lubricants, emphasizing their commitment to innovation.

The automotive industry is a primary contributor to the surge in synthetic lubricant usage, with manufacturers increasingly recommending synthetic oils for their efficiency and longevity. As per the American Petroleum Institute, over 60% of new vehicles sold in the U.S. are now designed for synthetic lubricants, a trend that showcases the industry's shift towards advanced engine technologies. Companies such as Shell have announced partnerships with automotive manufacturers to develop tailored lubricants, enhancing performance and sustainability in their vehicles.

Will Rising Industrialization Enhance Adoption of Synthetic Lubricants in Asia Pacific?

The Asia Pacific region is experiencing remarkable growth in the synthetic lubricants market, fueled by industrialization and increasing automotive sales. According to a report by the International Energy Agency, the region is projected to account for nearly 30% of the global synthetic lubricants market by 2025. Major companies like Castrol are expanding their operations in countries like India and China, catering to the rising demand for high-performance lubricants in the automotive sector.

In the industrial sector, the push for enhanced energy efficiency is driving the adoption of synthetic lubricants. The Asian Development Bank noted that the industrial lubricants market in Asia Pacific is expected to grow at a CAGR of 6.1% from 2021 to 2026. In line with this trend, companies such as TotalEnergies are introducing innovative synthetic products designed to improve machinery performance while reducing energy consumption, thus appealing to environmentally conscious manufacturers.

Competitive Landscape

The synthetic lubricants market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the synthetic lubricants market include:

  • ExxonMobil
  • Shell
  • Chevron
  • BP
  • TotalEnergies
  • Fuchs Petrolub
  • Castrol (BP)
  • Phillips 66
  • Kluber Lubrication
  • Valvoline
  • Amsoil
  • Motul
  • Idemitsu Kosan
  • Lubrizol Corporation
  • Gulf Oil
  • Sinopec
  • Repsol
  • Petro-Canada
  • Cargill Bioindustrial
  • Chevron Phillips Chemical Company

Latest Developments

  • In September 2023, ExxonMobil launched a new line of synthetic lubricants designed specifically for electric vehicles, focusing on enhancing efficiency and reducing wear.
  • In August 2023, Shell announced a partnership with a leading automotive manufacturer to develop advanced synthetic oils that optimize engine performance.

TABLE OF CONTENTS

1 INTRODUCTION OF THE GLOBAL SYNTHETIC LUBRICANTS MARKET

  • 1.1 Market Definition
  • 1.2 Market Segmentation
  • 1.3 Research Timelines
  • 1.4 Assumptions
  • 1.5 Limitations

2 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 2.1 Data Mining
  • 2.2 Data Triangulation
  • 2.3 Bottom-Up Approach
  • 2.4 Top-Down Approach
  • 2.5 Research Flow
  • 2.6 Key Insights from Industry Experts
  • 2.7 Data Sources

3 EXECUTIVE SUMMARY

  • 3.1 Market Overview
  • 3.2 Ecology Mapping
  • 3.3 Absolute Market Opportunity
  • 3.4 Market Attractiveness
  • 3.5 Global Synthetic Lubricants Market Geographical Analysis (CAGR %)
  • 3.6 Global Synthetic Lubricants Market, By Application (USD Million)
  • 3.7 Global Synthetic Lubricants Market, By Product (USD Million)
  • 3.8 Future Market Opportunities
  • 3.9 Global Market Split
  • 3.10 Product Life Line

4 GLOBAL SYNTHETIC LUBRICANTS MARKET OUTLOOK

  • 4.1 Global Synthetic Lubricants Market Evolution
  • 4.2 Drivers
    • 4.2.1 Driver 1
    • 4.2.2 Driver 2
  • 4.3 Restraints
    • 4.3.1 Restraint 1
    • 4.3.2 Restraint 2
  • 4.4 Opportunities
    • 4.4.1 Opportunity 1
    • 4.4.2 Opportunity 2
  • 4.5 Porters Five Force Model
  • 4.6 Value Chain Analysis
  • 4.7 Pricing Analysis
  • 4.8 Macroeconomic Analysis

5 GLOBAL SYNTHETIC LUBRICANTS MARKET, BY PRODUCT

  • 5.1 Overview
  • 5.2 Polyalphaolefin (PAO)
  • 5.3 Esters
  • 5.4 Polyalkylene Glycol (PAG)
  • 5.5 Others

6 GLOBAL SYNTHETIC LUBRICANTS MARKET, BY PRODUCT TYPE

  • 6.1 Overview
  • 6.2 Engine Oil
  • 6.3 Hydraulic Fluids
  • 6.4 Metalworking Fluids
  • 6.5 Compressor Oil
  • 6.6 Gear Oil
  • 6.7 Refrigeration Oil
  • 6.9 Transmission Fluids
  • 6.10 Turbine Oil

7 GLOBAL SYNTHETIC LUBRICANTS MARKET, BY END-USE INDUSTRY

  • 7.1 Overview
  • 7.2 Construction
  • 7.3 Mining
  • 7.4 Metal Production
  • 7.5 Cement Production
  • 7.6 Power Generation
  • 7.7 Automotive Manufacturing
  • 7.8 Chemical
  • 7.9 Marine
  • 7.10 Oil & Gas
  • 7.11 Textile
  • 7.12 Food Processing
  • 7.13 Others

8 GLOBAL SYNTHETIC LUBRICANTS MARKET, BY GEOGRAPHY

  • 8.1 Overview
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 U.K.
    • 8.3.3 France
    • 8.3.4 Italy
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 Japan
    • 8.4.3 India
    • 8.4.4 Rest of Asia Pacific
  • 8.5 Latin America
    • 8.5.1 Brazil
    • 8.5.2 Argentina
    • 8.5.3 Rest of Latin America
  • 8.6 Middle-East and Africa
    • 8.6.1 UAE
    • 8.6.2 Saudi Arabia
    • 8.6.3 South Africa
    • 8.6.4 Rest of Middle-East and Africa

9 GLOBAL SYNTHETIC LUBRICANTS MARKET COMPETITIVE LANDSCAPE

  • 9.1 Overview
  • 9.2 Company Market Ranking
  • 9.3 Key Developments
  • 9.4 Company Regional Footprint
  • 9.5 Company Industry Footprint
  • 9.6 ACE Matrix

10 COMPANY PROFILES

  • 10.1 BP Lubricants Pvt. Ltd.
    • 10.1.1 Company Overview
    • 10.1.2 Company Insights
    • 10.1.3 Product Benchmarking
    • 10.1.4 Key Development
    • 10.1.5 Winning Imperatives
    • 10.1.6 Current Focus & Strategies
    • 10.1.7 Threat from Competition
    • 10.1.8 SWOT Analysis
  • 10.2 Chevron Corporation
    • 10.2.1 Company Overview
    • 10.2.2 Company Insights
    • 10.2.3 Product Benchmarking
    • 10.2.4 Key Development
  • 10.3 LANXESS
    • 10.3.1 Company Overview
    • 10.3.2 Company Insights
    • 10.3.3 Product Benchmarking
    • 10.3.4 Key Development
  • 10.4 Valvoline
    • 10.4.1 Company Overview
    • 10.4.2 Company Insights
    • 10.4.3 Product Benchmarking
    • 10.4.4 Key Development
  • 10.5 FUCHS
    • 10.5.1 Company Overview
    • 10.5.2 Company Insights
    • 10.5.3 Product Benchmarking
    • 10.5.4 Key Development
  • 10.6 Pennzoil
    • 10.6.1 Company Overview
    • 10.6.2 Company Insights
    • 10.6.3 Product Benchmarking
    • 10.6.4 Key Development
  • 10.7 Phillips 66 Company
    • 10.7.1 Company Overview
    • 10.7.2 Company Insights
    • 10.7.3 Product Benchmarking
    • 10.7.4 Key Development
  • 10.8 Motul
    • 10.8.1 Company Overview
    • 10.8.2 Company Insights
    • 10.8.3 Product Benchmarking
    • 10.8.4 Key Development
  • 10.9 AMSOIL INC.
    • 10.9.1 Company Overview
    • 10.9.2 Company Insights
    • 10.9.3 Product Benchmarking
    • 10.9.4 Key Development
  • 10.10 Agip
    • 10.10.1 Company Overview
    • 10.10.2 Company Insights
    • 10.10.3 Product Benchmarking
    • 10.10.4 Key Development

11 VERIFIED MARKET INTELLIGENCE

  • 11.1 About Verified Market Intelligence
  • 11.2 Dynamic Data Visualization