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市場調査レポート
商品コード
1616411
ラグジュアリーホテル市場:タイプ別、カテゴリー別、地域別、2024年~2031年Luxury Hotel Market By Type (Business Hotels, Airport Hotels, Suite Hotels, Resorts & Spa Hotels), Category (Chain, Independent), Region for 2024-2031 |
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ラグジュアリーホテル市場:タイプ別、カテゴリー別、地域別、2024年~2031年 |
出版日: 2024年09月08日
発行: Verified Market Research
ページ情報: 英文 202 Pages
納期: 2~3営業日
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宿泊客の間で先端技術が受け入れられつつあることで、ラグジュアリーホテルはシームレスで革新的なソリューションを通じて宿泊客の体験を向上させる必要に迫られています。ホスピタリティ体験にテクノロジーを統合することで、顧客の快適性、パーソナライゼーション、エンゲージメントが向上します。このように、先端技術の採用の増加は、市場規模の成長を急増させ、2024年には1,049億4,000万米ドルを突破し、2031年には1,405億1,000万米ドルの評価額に達します。
ラグジュアリーホテルは、オーダーメイドのアクティビティ、個人に合わせた旅程、ユニークなウェルネス・プログラムを提供することで、消費者の要望に応えることにますます注力しています。新しい世代、特にミレニアル世代とジェネレーションZは、伝統的な観光ではなく、地元の文化や自然とつながる没入型の体験を求める。このように、消費者の満足度を重視する傾向が強まっていることから、同市場は2024年から2031年にかけてCAGR4.10%で成長するとみられます。
ラグジュアリーホテル市場定義/概要
ラグジュアリーホテルとは、伝統的な宿泊施設を超越し、宿泊客に特別で豪華な体験を提供する最高級の宿泊施設です。これらのホテルは、高いレベルの快適性と卓越したサービスへのこだわりを特徴としており、多くの場合、洗練とエレガンスを反映した綿密に設計されたインテリアが特徴です。内装から素材の選択に至るまで、細部に至るまで入念な配慮がなされ、視覚的にも魅力的で居心地の良い雰囲気をお約束します。
ラグジュアリーホテルの主な目的は、寛ぎとリラクゼーションの雰囲気を醸成し、より高水準のホスピタリティを求めるゲストに応えることです。これは、お客様一人ひとりのニーズや好みを先取りしたパーソナライズされたサービスによって達成され、お客様が甘やかされ、大切にされていると感じられる環境を育みます。
豪華な宿泊施設に加え、これらのホテルはワールドクラスのスパ、高級レストラン、高級ラウンジなど、さまざまな高級アメニティを誇ることが多いです。これらの施設では、ゲストがくつろいだり、贅沢なサービスを自由に楽しんだりできるよう、ホリスティックな体験を提供しています。さらに、ラグジュアリーホテルでは、厳選されたイベントや地元の小旅行など、ユニークな体験を頻繁に提供し、ゲストの全体的な体験を高めています。結局のところ、ラグジュアリーホテルは、ホスピタリティ業界の卓越性の基準を設定し、永続的な印象を残す思い出に残る滞在を作成するために努めています。
観光産業の成長がラグジュアリーホテルの成長を加速させています。国連世界観光機関(UNWTO)によると、2019年の国際観光客到着数は前年比4%増の15億人に達しました。世界旅行ツーリズム協議会(WTTC)は、2019年の旅行ツーリズム部門が世界のGDPに10.4%寄与し、9兆2,000億米ドルに達したと報告しました。世界銀行は、世界の中間層は2020年の32億人から2030年には53億人に増加すると推定しました。OECDによると、加盟国の1人当たり平均家計可処分所得は2015年から2020年にかけて毎年0.7%増加しました。エクスペディアの調査によると、アメリカ人の74%が商品やモノよりも体験を優先しています。アドベンチャー・トラベル・トレード・アソシエーションの報告によると、アドベンチャー・トラベル市場は2012年から2018年の間に年率21%で成長しました。
ビジネス旅行とMICE(会議、インセンティブ、会議、展示会)分野の成長しています。Global Business Travel Associationは、ビジネス旅行支出が2022年までに1兆7,000億米ドルに達し、年率7%で成長すると予測しました。ゲストの体験を向上させるテクノロジーの進歩オラクル・ホスピタリティの調査によると、ホテルのゲストの64%が、ゲストの体験を向上させるテクノロジーへの投資をホテルが継続することが「非常に重要」または「極めて重要」であると回答しています。ホスピタリティ・テクノロジー社の2020年宿泊テクノロジー調査によると、54%のホテルがIT予算の増額を計画しています。持続可能で環境に優しいラグジュアリー・トラベル動向。Booking.comのSustainable Travel Report 2021によると、世界の旅行者の83%が持続可能な旅行が不可欠だと考えており、61%がパンデミックによって今後より持続可能な旅行をしたいと思うようになったと回答しています。世界・サステイナブル・ツーリズム協議会は、2018年から2020年の間にサステイナブル・ツーリズム認証を求める事業者数が32%増加したと報告しています。
世界経済の不確実性と景気後退リスクは、ラグジュアリーホテル市場に大きな影響を与えます。景気後退期には、レジャー客もビジネス客もラグジュアリーホテルの利用を控える傾向にあります。世界銀行によると、世界の成長率は2022年の3.1%から2023年には2.1%に減速すると予測されており、2009年と2020年の世界同時不況を除けば、過去30年間で最も低い成長率となっています。経営コストの上昇。人件費、エネルギー費、消耗品のコスト増がラグジュアリーホテルの利益率を圧迫しており、宿泊料金の値上げやサービスの低下につながる可能性があります。
米国労働統計局の報告によると、全都市消費者物価指数(CPI-U)は、季節調整前の2023年7月までの12ヵ月間で3.2%上昇しました。代替宿泊プラットフォームとの競合。AirbnbやVRBOのようなプラットフォームの台頭は、旅行者に代替の高級宿泊施設の選択肢を提供し、多くの場合、競争力のある価格で提供しています。Airbnbによると、2022年の宿泊・体験予約数は3億9,370万泊で、2021年から31%増加し、伝統的なホテルに対する強力な競合を示しています。環境問題への懸念と持続可能性への圧力。環境問題に対する意識の高まりは、ラグジュアリーホテルに持続可能な慣行の導入を促しているが、その導入にはコストがかかる場合があります。
The growing acceptance of advanced technologies among guests is prompting luxury hotels to enhance the guest experience through seamless and innovative solutions. Integrating technology into the hospitality experience improves comfort, personalization, and engagement for customers. Thus, the increasing adoption of advanced technology surged the growth of market size surpassing USD 104.94 Billion in 2024 to reach a valuation of USD 140.51 Billion by 2031.
Luxury hotels are increasingly focused on meeting consumer demands by offering tailored activities, personalized itineraries, and unique wellness programs. New generations, particularly millennials and Generation Z, seek immersive experiences that connect them with local cultures and nature rather than traditional tourism. Thus, the increasing focus on consumer satisfaction enables the market to grow at aCAGR of 4.10% from 2024 to 2031.
Luxury Hotel Market: Definition/ Overview
A luxury hotel is a premier lodging establishment that transcends traditional accommodations to provide guests with an extraordinary and opulent experience. These hotels are characterized by their commitment to high levels of comfort and exceptional service, often featuring meticulously designed interiors that reflect sophistication and elegance. Every detail is carefully considered, from the decor to the choice of materials, ensuring a visually stunning and inviting atmosphere.
The primary aim of luxury hotels is to cultivate an ambiance of indulgence and relaxation, catering to guests seeking a higher standard of hospitality. This is achieved through personalized services that anticipate the needs and preferences of each visitor, fostering an environment where guests feel pampered and valued.
In addition to their luxurious accommodations, these hotels often boast a range of upscale amenities, including world-class spas, fine dining restaurants, and exclusive lounges. These facilities provide a holistic experience, allowing guests to unwind and enjoy indulgent services at their leisure. Furthermore, luxury hotels frequently offer unique experiences, such as curated events and local excursions, enhancing the overall guest experience. Ultimately, luxury hotels strive to create memorable stays that leave a lasting impression, setting the standard for excellence in the hospitality industry.
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The increasing tourism industry surges the growth of luxury hotels. According to the United Nations World Tourism Organization (UNWTO), international tourist arrivals reached 1.5 billion in 2019, a 4% increase from the previous year. The World Travel & Tourism Council (WTTC) reported that the travel and tourism sector contributed 10.4% to global GDP in 2019, amounting to USD 9.2 Trillion. The World Bank estimated that the global middle class was expected to grow from 3.2 billion people in 2020 to 5.3 billion by 2030. According to the OECD, the average household disposable income per capita in its member countries increased by 0.7% annually between 2015 and 2020. A survey by Expedia found that 74% of Americans prioritize experiences over products or things. The Adventure Travel Trade Association reported that the adventure travel market grew at an annual rate of 21% between 2012 and 2018.
Growth in business travel and MICE (Meetings, Incentives, Conferences, and Exhibitions) sector. The Global Business Travel Association projected that business travel spending would reach USD 1.7 Trillion by 2022, growing at a rate of 7% annually. Technological advancements enhancing guest experiences A survey by Oracle Hospitality found that 64% of hotel guests said it was "very or extremely important" for hotels to continue investing in technology to enhance the guest experience. According to Hospitality Technology's 2020 Lodging Technology Study, 54% of hotels planned to increase their IT budgets. Sustainable and eco-friendly luxury travel trends. Booking.com's Sustainable Travel Report 2021 found that 83% of global travelers think sustainable travel is vital, with 61% saying the pandemic has made them want to travel more sustainably in the future. The Global Sustainable Tourism Council reported a 32% increase in the number of businesses seeking sustainable tourism certification between 2018 and 2020.
Global economic uncertainties and recession risks significantly impact the luxury hotel market. During economic downturns, both leisure and business travelers tend to cut back on luxury accommodations. According to the World Bank, global growth is projected to decelerate from 3.1% in 2022 to 2.1% in 2023, the weakest growth rate in three decades, excluding the global recessions of 2009 and 2020. Rising Operational Costs. Increasing costs of labor, energy, and supplies are putting pressure on luxury hotels' profit margins, potentially leading to higher room rates or reduced services.
The U.S. Bureau of Labor Statistics reported that the Consumer Price Index for All Urban Consumers (CPI-U) increased 3.2% over the 12 months ending July 2023, before seasonal adjustment. Competition from Alternative Accommodation Platforms. The rise of platforms like Airbnb and VRBO is providing travelers with alternative luxury accommodation options, often at competitive prices. Airbnb reported 393.7 million nights and experiences booked in 2022, a 31% increase from 2021, indicating strong competition for traditional hotels. Environmental Concerns and Sustainability Pressures. Increasing awareness of environmental issues is pushing luxury hotels to adopt sustainable practices, which can be costly to implement.
The business hotels segment is emerging as dominant in the luxury hotel market, driven by the rise of digital nomadism and the remote work culture. This new category of travelers seeks accommodations that blend leisure and business amenities, creating a demand for hotels that cater to both needs. Luxury business hotels are responding to this trend by providing top-tier workspaces, complete with high-speed internet and meeting facilities, alongside spa services, fine dining, and recreational options. This well-rounded approach ensures that guests can seamlessly transition from work to relaxation.
Additionally, sustainability and eco-consciousness have become pivotal factors influencing consumer preferences, even within the luxury sector. Many upscale business hotels are now adopting eco-friendly practices and designs, aligning their operations with the sustainability goals of modern corporations. This commitment to sustainability not only attracts environmentally conscious travelers but also enhances the overall appeal of these hotels.
The chain segment is projected to dominate the luxury hotel market, leveraging a combination of wider distribution, operational efficiency, and consistent quality. Chain hotels benefit significantly from their scale, which allows them to achieve cost advantages in critical areas such as purchasing, marketing, and personnel training. This scale enables them to offer competitive pricing while still upholding high service standards, making them attractive to a broad range of travelers.
Moreover, the operational effectiveness of chain hotels extends to their procurement processes, where they can negotiate favorable terms with vendors and suppliers due to the large volume of business they generate. This ability to control costs without compromising quality translates into enhanced guest experiences, as chains can allocate resources toward maintaining luxurious amenities and personalized services.
North America substantially dominates in luxury hotels market owing to the increasing disposable income and consumer investment. The rise in disposable income in North America has led to increased spending on luxury travel experiences, including high-end hotel accommodations. According to the U.S. Bureau of Economic Analysis, personal income increased by USD 60.1 Billion (0.3 percent) in June 2023, while personal consumption expenditures (PCE) increased by USD 64.8 Billion (0.4 percent). The Conference Board reports that consumer confidence in the U.S. increased in July 2023 to 117.0 (1985=100), up from 110.1 in June, indicating a positive outlook on spending.
Growth in Business Travel and MICE (Meetings, Incentives, Conferences, and Exhibitions) Sector.
The recovery and growth of business travel, particularly in the MICE sector, is driving demand for luxury accommodations in major North American cities. The Global Business Travel Association (GBTA) forecasts that global business travel spending will reach USD 1.4 Trillion in 2024, surpassing 2019 levels. Rising Trend of Experiential Luxury Travel. There's a growing preference among affluent travelers for unique, authentic experiences, which luxury hotels are well-positioned to provide. A study by Euromonitor International found that 76% of consumers in North America prioritize experiences over material possessions.
The ease of travel within the Asia Pacific region, coupled with rising incomes, is boosting intra-regional tourism and driving demand for luxury accommodations. The United Nations World Tourism Organization (UNWTO) reported that Asia and the Pacific recorded 86% year-on-year growth in international arrivals in 2022, reaching 17% of pre-pandemic levels. According to the Pacific Asia Travel Association (PATA), intra-regional travel is expected to account for 74% of all international visitor arrivals into and across Asia Pacific destinations in 2023.
The expanding middle class and increasing disposable income in many Asia Pacific countries are fueling demand for luxury travel experiences, including high-end hotel accommodations. According to the World Bank, GDP per capita (current US$) in the East Asia & Pacific region increased from $11,476 in 2020 to $13,154 in 2021, indicating growing wealth in the region. A report by McKinsey projects that by 2030, 88% of the next billion entrants into the middle class will be from Asia. The Asia Pacific region has seen a significant increase in the number of HNWIs, who are more likely to seek out luxury travel experiences.
The competitive landscape of the Luxury Hotel Market is characterized by a combination of established global brands and independent properties. Success requires a focus on exceptional service, unique experiences, and a commitment to sustainability and social responsibility.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the luxury hotel market include: