固定式サーマルプリンターの世界市場

対象ベンダー

主な調査結果

企業が生産効率の合理化と資産の可視性の向上を目指しているため、製造における産業オートメーションが今後、固定式プリンターの需要を牽引すると予測されます。食品・飲料産業は、2Dラベリングの統合を強化することで、トレーサビリティのコンプライアンスを進歩させています。また、製薬部門は消費者の安全性と偽造防止をより重視しており、このことが固定式プリンターへの投資を促進しています。自動車産業も回復し、部品調達やリコールの管理を支援するラベリングソリューションへの需要が高まっています。

eコマース需要は、ロジスティクス企業も小売業者も景気の経済の不確実性に備える中、短期の動乱に直面しています。パンデミックによって増大する輸送需要に対応するための固定式プリンターへの投資が加速する一方で、倉庫のスペースは輸送需要に対して過剰に消費されており、短期の固定式プリンタープロジェクトにとって課題となる可能性があります。現在、企業は手持ちの資産を活用し、更新サイクルを長期化しています。VDCは長期的に、特にラテンアメリカや中東などの過疎地域において、eコマース需要が再び伸びると予測しています。

トレーサビリティ規制は、企業がサプライチェーンの可視性を強化し、製品の有効性を高めることを目指しているため、バーコードラベリングソリューションの需要を引き続き促進します。食品安全強化法（FSMA）や医薬品サプライチェーン安全保障法（DSCSA）などの規制により、食品・飲料や医薬品のワークフローにおけるトレーサビリティの要件が強化されています。正確な食品リコール管理を通じて消費者の安全性を向上させ、医薬品のサプライチェーンにおける偽造医薬品を軽減することは、これらの規制が施行されるにつれて、堅牢な固定式バーコード印刷ソリューションの需要に拍車をかける見込みです。

ライナーレス印刷は、企業がラベリング効率の向上と持続可能性基準の強化を目指す中で、ソリューションの多様化のポイントとなっています。Bixolon、Epson、TSC、Star Micronicsなどのベンダーは、顧客に代替のラベリング技術を提供するため、ライナーレス互換製品を発表しました。ライナーの裏紙がなければ、ラベルロールは1巻あたり30～40％多く収納でき、ラベルの無駄を省くことができます。その意味で、ライナーレス印刷技術は小売やホスピタリティのワークフローで、またラストマイル配送の要件に対し、高い採用率を示しています。

デスクトッププリンター情勢における競合の激化は、健全な成長機会において価格圧力を引き起こしています。TSCのようなOEMは、特に北米でデスクトップのシェアを獲得しています。TSCは、DAシリーズのような新製品の導入によってデスクトップのシェアを獲得しています。さらに、HPRT、X-Printer、Qiriuなどのバリュー価格帯のブランドは、より手頃な価格のソリューションセットで中国や東欧で支持を集めています。

クラウドツールは、固定式プリンターソリューションの重要な一部となり、機能を拡張しています。エンタープライズプラットフォームが印刷コマンドを送信することが多いため、固定式プリンターのハードウェアは、SAP、Manhattan Associates、Infor、Envistaなどのプラットフォーム間で簡単に統合できなければなりません。WMSやERPシステムのクラウド化に伴い、固定式プリンターのソフトウェアには、外部の脅威から保護するための強力な暗号化が求められています。Loftware（NiceLabel）とBartenderは、クラウド対応のプリンター管理ツールを導入し、プリンターの可視性とダッシュボードアナリティクスを強化しています。

OEMブランドが独自のソフトウェアツールを強化する中、チャネルパートナーはマネージドサービスを通じて重要な顧客価値を付加することを目指しています。Zebraなどの主要ベンダーは、SavannaやLink OSプラットフォームに強力なソフトウェアエコシステムを統合し、資産追跡や性能向上診断の提供を目指しています。さらにHoneywellは、Honeywellブランド製品の管理を支援する独自のオペレーショナルインテリジェンスプラットフォームを開発しました。さらに、チャネルパートナーの大半は、SOTIやAirWatchなどのサードパーティのISVツールでクライアントの資産を管理してきましたが、一部の再販業者は、独自の管理ツールを開発し始めています。Barcodes Inc.のような再販業者は、自社のTrueView資産管理プラットフォームを活用し、これらのソリューションの管理における役割を拡大することで差別化を図っています。

当レポートでは、世界の固定式サーマルプリンター市場について調査分析し、地域別、産業別比較予測、最新技術動向、販売チャネル別、ベンダープロファイルなどの情報を提供しています。

目次

エグゼクティブサマリー

世界市場の概要

• 地域の予測
• 南北アメリカ
  • 北米
  • ラテンアメリカ
• 欧州・中東・アフリカ（欧州・中東・アフリカ）
• アジア太平洋

比較予測：産業別

• 小売
• 輸送・ロジスティクス
• 製造
• 医療

最新の技術動向

• ライナーレス印刷技術
• 自動バーコード検証
  • サーマルプリント技術
  • カラーラベル印刷技術
• ソフトウェア・サービス
  • デバイス管理（MDM）・拡張ソフトウェア機能セット
• 固定式プリンターのフォームファクターの動向
• 固定式プリンターの印字幅の動向
  • RFID

比較予測：販売チャネル別

競合情勢

• ベンダーの考察
  • Avery Dennison
  • Bixolon
  • Brother
  • Honeywell
  • SATO
  • TSC
  • Toshiba TEC
  • Zebra Technologies
• 追加の図表

VDC Researchについて

レポートの図表

INSIDE THIS REPORT:

This research report analyzes the key strategic issues, trends, and market drivers for stationary thermal barcode printers. The report offers market analysis (historical, prior year, and forecast revenues and unit shipments), vendor considerations, and growth opportunities across the following dimensions: technology types, end-user industries, distribution channels, and geographies.

WHAT QUESTIONS ARE ADDRESSED?

• What are key market trends driving demand for stationary print projects in a post-pandemic landscape?
• How have vendors and channel partners navigated supply chain turbulence?
• What are the next growth segments for barcode printers in terms of regions and verticals?
• What key technology trends are driving stationary thermal printer hardware investments?
• What are the key considerations for channel success in this market?
• What key challenges are influencing the thermal printer landscape?
• How are leading vendors differentiating their product portfolios and strengthen their value propositions in a highly competitive and fragmented market?

WHO SHOULD READ THIS REPORT?

This annual research program has been carefully designed for senior decision-makers at barcode technology and solution provider companies, including those individuals with the following roles:

• CEO and other C-level positions
• Corporate development and M&A
• Marketing
• Business development and sales
• Product development, management, and strategy
• Channel development, management, and strategy

VENDORS COVERED IN THIS REPORT:

KEY FINDINGS:

Industrial automation within manufacturing is expected to drive stationary printer demand going forward, as enterprises aim to streamline production efficiency and enhance asset visibility. The food and beverage sector has made strides in traceability compliance with stronger integration of 2D labeling. Additionally, the pharmaceutical sector has placed a more critical emphasis on consumer safety and anticounterfeiting, which has driven stationary printer investments. The automotive industry has also rebounded and received strong demand for labeling solutions to support component sourcing and recall management.

Ecommerce demand faces short-term turbulence as logistics companies and retailers alike brace for economic uncertainty. While the pandemic accelerated stationary printer investments to support growing shipping requirements, warehouse spaces have seen overconsumption relative to shipping demand, which can present challenges for short term stationary printer projects. Enterprises are currently leveraging the assets they have and are prolonging refresh cycles. Long-term, VDC expects ecommerce demand to return to growth, especially in underpenetrated areas such as LATAM and SEA.

Traceability regulations will continue to drive demand for barcode labeling solutions as enterprises aim to strengthen supply chain visibility and enhance product efficacy. Regulations such as the Food Safety Modernization Act (FSMA) and the Drug Supply Chain Security Act (DSCSA) are strengthening traceability requirements within food and beverage and pharmaceutical workflows. Improving consumer safety through accurate food recall management and mitigating counterfeit medications within the pharmaceutical supply chain, will spur demand for robust stationary barcode printing solutions as these regulations are enforced going forward.

Linerless printing has become a point of solution diversification, as enterprises aim to gain labeling efficiency and enhance sustainability metrics. Vendors such as Bixolon, Epson, TSC, and Star Micronics have introduced linerless compatible products in order to offer its customers alternative labeling technology. Without the liner backing paper, label roll can hold 30- 40% more per roll and mitigate label waste. In this sense, linerless print technology has seen higher adoption within retail and hospitality workflows, as well as for last mile delivery requirements.

Increased competition within the desktop printer landscape continues to cause pricing pressure within a healthy growth opportunity. OEMs such as TSC have gained desktop share particularly in North America. New product introductions such as its DA series have enabled TSC to gain desktop share. Additionally, Bixolon success within its XL5 series and introduction of its XQ-840 series has enabled stronger brand differentiation. Moreover, value tier brands such as HPRT, X-Printer, and Qiriu have gained traction in China and Eastern Europe with more affordable solution sets.

Cloud tools have become an important piece of stationary printer solution and expanding functionality. As enterprise platforms are often sending the print commands, stationary printer hardware must have easy integration across platforms such as SAP, Manhattan Associates, Infor, and Envista amongst others. As WMS and ERP systems move towards the cloud, stationary printer software requires strong encryption to protect against external threats. Additionally, label software ISVs are increasingly migrating towards cloud solutions: Loftware (NiceLabel) and Bartender have both introduced cloud-enabled printer management tools to enhance printer visibility and dashboard analytics.

As OEM brands strengthen proprietary software tools, channel partners have aimed to add critical client value through managed services. Leading vendors such as Zebra have integrated a strong software ecosystem with its Savanna and Link OS platforms that aim to offer asset tracking and performance improvement diagnostics. Additionally, Honeywell has developed its own Operational Intelligence platform to help manage Honeywell branded products. Moreover, while the majority of channel partners have managed client assets through third party ISV tools such as SOTI or AirWatch, some resellers have begun to develop their own proprietary management tools. Resellers such as Barcodes Inc. have differentiated by utilizing their TrueView asset management platform and expanding their role in managing these solutions.

ABOUT THE AUTHORS:

Michael Clarke

Michael is a market research and consulting professional who works within VDC's Auto ID and Data Capture practice, supporting syndicated research and custom engagements. Michael brings experience in market research, financial services, and operations. Michael holds a B.A. in Economics from Colgate University.

Richa Gupta

Richa is a Consultant working for VDC's AutoID & Data Capture practice. She has been tracking the markets for a range of AIDC technologies at VDC since 2010, including, but not limited to, barcode scanners and printers, labeling solutions, machine vision solutions, and robotics automation. Over the years, she has undertaken market opportunity sizing and forecasting, competitive landscape analysis, and offered strategic marketing assistance, while also providing valuable thought leadership for this technology segment. Richa holds a degree in Computer Engineering and an MBA from India.

David Krebs

David has more than twenty years' experience covering enterprise and government mobility solutions, wireless infrastructure and automatic identification and data capture technologies. David's research focuses on the intersection of digital and mobile solutions with today's business and mission critical frontline mobile workforce and how organizations are leveraging mobile solutions to improve workforce productivity and enhance customer engagement. David's consulting and strategic advisory experience is far reawching and includes technology and market opportunity assessments, technology penetration and adoption analysis, product and service development and M&A due diligence support. David has extensive primary market research management and execution experience to support market sizing and forecasting, total cost of ownership (TCO), comparative product performance evaluation, competitive benchmarking and end user requirements analysis. David is a graduate of Boston University (BSBA).

Table of Contents

Executive Summary

• Key Findings
• Notice of Changes from Prior Year

Global Market Overview

• Regional Forecasts
• The Americas
  • North America
  • Latin America
• Europe, Middle East, & Africa (EMEA)
• Asia-Pacific (APAC)

Comparative Forecast by Vertical

• Retail
• Transportation & Logistics
• Manufacturing
• Healthcare

Latest Technology Trends

• Linerless Print Technology
• Auto Barcode Verification
  • Thermal Print Technology
  • Color Label Printing Technology
• Software & Services
  • Device Management (MDM) & Extended Software Feature Sets
• Stationary Printer Form Factor Trends
• Stationary Printer Print Width Trends
  • RFID

Comparative Forecast by Distribution Channel

Competitive Landscape

• Vendor Insights
  • Avery Dennison
  • Bixolon
  • Brother
  • Honeywell
  • SATO
  • TSC
  • Toshiba TEC
  • Zebra Technologies

• Additional Exhibits

About VDC Research

Report Exhibits

• Exhibit 1: Global Shipments of Stationary Thermal Printers Segmented by region (Millions of Dollars)
• Exhibit 2: Forecasted Americas Shipments of Stationary Thermal Barcode Printers Segmented by Form Factor (Millions of Dollars)
• Exhibit 3: Forecasted EMEA Shipments of Stationary Thermal Barcode Printers Segmented by Form Factor (Millions of Dollars)
• Exhibit 4: Forecasted APAC Shipments of Stationary Thermal Barcode Printers Segmented by Form Factor (Millions of Dollars)
• Exhibit 5: Forecasted Global Shipments of Barcode Printers Segmented by Economic Sector (Millions of Dollars)
• Exhibits 6: Global Shipments of Stationary Thermal Printers Segmented by Print Technology (Millions of Dollars)
• Exhibit 7: Forecasted Global Shipments of Stationary Thermal Barcode Printers Segmented by Form Factor (Millions of Dollars)
• Exhibit 8: Forecasted Global Shipments of Stationary Thermal Barcode Printers Segmented by Form Factor (Thousands of Units)
• Exhibits 9: Global Shipments of Stationary Thermal Printers Segmented by Print Width (Millions of Dollars)
• Exhibit 10: Global Stationary Thermal Printer Shipments Segmented by Distribution Channel (Millions of Dollars)
• Exhibits 11: Global Shipments of Industrial Thermal Printers Segmented by List Price (Millions of Dollars)
• Exhibits 12: Global Shipments of Desktop Thermal Printers Segmented by List Price (Millions of Dollars)