ハンドヘルドバーコードスキャナーの世界市場

対象ベンダー

エグゼクティブサマリー

パンデミックの影響、サプライチェーンの制約、インフレを誘発する価格設定、部門ごとの需要のシフトなど、数年にわたる不安定な業績を経て、市場は正常化し、より予測可能な成長パターンに移行すると予測されます。

当面は、チャネルの過剰在庫や引き続き不安定な価格に関連する問題を解決する必要があります。加えて、ウェアラブルスキャナーなどの代替フォームファクターによる課題や、スマートモバイルデバイス（スマートフォン、タブレットなど）のカメラを活用したSWベースのスキャンのプレゼンス高まりにより、従来専用のハンドヘルドスキャナーが支えてきた機会が失われる可能性があります。

主な調査結果

チャネルの過剰在庫が当面の売上を鈍化させる：2023年第1四半期が概ね好調であったことを受け、主要ベンダーは、チャネルパートナーにおける製品の過剰在庫の影響もあり、年末にかけて需要パターンが軟化すると予測しています。流通パートナーは、パンデミックの流行中と流行後、受注残を埋めるために大量の在庫を抱えました。販売業者やパートナーに出荷された製品を市場が吸収するにはしばらく時間がかかる見込みです。VDCは、この問題は2024年前半までに落ち着くと予測しています。

成長市場としての医療：医療部門はハンドヘルドスキャナーに対する歴史的に一貫した需要を示してきましたが、この部門における成長機会はここ2、3年で大幅に増加しています。これは特に北米で顕著であり、医療は小売、製造に次いでハンドヘルドスキャナーの第3の市場となっています。医療部門の需要は、医療現場で使用される消毒剤に耐性を持つ特殊なプラスチックの必要性など、より高価でより特殊なソリューションもその特徴です。

スキャナーを超えた差別化：（従来のレーザースキャナーやリニアイメージャーからの）2Dスキャナーへの移行がほぼ完了したことで、OEM各社は自社のポートフォリオを競合と差別化するための代替のオプションを模索しています。その中には、消毒液に耐える医療スキャナーや、産業用途向けの高耐久スキャナーなど、特殊なユースケース向けのスキャナーの設計も含まれます。さらにOEMは、顧客がスキャナーをサポートし管理するためのソフトウェアユーティリティへの投資を増やしています。また、複数のコードを同時にスキャンしたり、正しい記号を識別して読み取ったり、OCRやその他の画像キャプチャおよび画像処理の機能をサポートするなど、より精巧なデータキャプチャアプリケーションをサポートするためにスキャンエンジンの機能を活用しています。

変化する競合情勢：世界のハンドヘルドスキャナーOEMの上位3社（Zebra、Honeywell、Datalogic）は、差別化された製品ポートフォリオと強力なパートナーネットワークで有利な立場にありますが、競合情勢は変化しています。アジアのベンダーによる価格競争力のある製品の出現は続いていますが、その多くはスキャンエンジンの調達を主要OEMに依存しています。加えて、従来のハンドヘルドスキャナーのユースケースに新たなフォームファクターが挑戦しています。例えばロジスティクス環境では、グローブや手のひらサイズのスキャナーの使用が特に普及しており、ハンズフリー操作に有利なスキャンを多用する用途に、より人間工学的でシームレスな選択肢を提供しています。さらに、ソフトウェアベースのスキャンソリューションの性能は向上し続けており、スキャン専用エンジンの現状に挑戦しています（ただし、これはスキャナーを搭載したモバイルコンピューターにとってはより大きな課題です）。

当レポートでは、世界のハンドヘルドバーコードスキャナー市場について調査分析し、主な戦略課題、動向と促進要因、技術動向、成長機会、ベンダープロファイルなどの情報を提供しています。

目次

エグゼクティブサマリー

世界市場の概要

• 垂直市場
  • 小売
  • 工業/製造
  • 医療
  • 輸送・ロジスティクス
  • 商業サービス
• 市場動向
  • Sunrise 2027 - GS1
  • 2D、レーザー、リニア
  • ソフトウェアベースのスキャン
• 製品の動向
  • ウェアラブル
  • バックログとコンポーネントの不足

地域の予測

• 南北アメリカ
• 欧州・中東・アフリカ
• アジア太平洋

ベンダーの考察・プロファイル

VDC Researchについて

レポートの図表

データセットの図表

市場の分析 - 南北アメリカ

INSIDE THIS REPORT:

This report provides a detailed analysis of the key strategic issues, trends and drivers for handheld barcode scanners, including 2D imagers, linear imagers (CCD scanners) and laser scanners. The research provides detailed analysis by geography, industry, distribution channel and scanner technology with detailed five-year forecasts. Our analyst research and commentary covers global and regional market forces, technology trends, growth opportunities and in-depth intelligence on over a dozen leading vendors of handheld barcode scanners.

WHAT QUESTIONS ARE ADDRESSED?

• What is the new basis of competition in the handheld industry? What is the forecast for post-pandemic growth, and what are the underlying drivers?
• How do vendors need to formulate product and market development to compete in this highly commoditized industry?
• How will traditional vertical markets and geographical regions perform in the near- and long-term for handheld barcode offerings?
• What are the changing verticals for handhelds? How are handhelds marketed in conjunction with other technologies, such as emerging wearables?
• Who and the leading and emerging handheld scanner vendors and how are they competing?
• What impact is software-based scanning and other data collection technologies such as RFID having on the handheld scanner market?

WHO SHOULD READ THIS REPORT?

This annual research has been carefully designed for senior managers and executives at barcode technology and solution provider companies, especially individuals in the following roles:

• CEOs and supporting C-level management
• Corporate development and M&A professionals
• Product Management and Marketing professionals
• Strategic Directors and Marketing Communications managers
• Business development and sales
• Channel developers and managers
• Senior management of leading retailers

VENDORS COVERED IN THIS REPORT:

EXECUTIVE SUMMARY:

Following several years of volatile performance - driven in part by the impact of the pandemic, supply chain constraints, inflationary pricing and shifts in demand by sector - the market is projected to normalize and transition to a more predictable growth pattern. Near term, the market will need to work through issues related to channel over-stock and continued pricing volatility. In addition, challenges from alternative form factors (such as wearable scanners) and the growing presence of SW-based scanning that leverages cameras in smart mobile devices (smartphones, tablets, etc.) could erode some of the opportunity traditionally supported by purpose-built handheld scanners.

KEY FINDINGS:

Channel overstock is slowing near-term sales: Following a generally strong Q1 2023, leading vendors are expecting softening demand patterns through the end of the year due in part to overstocking of products among channel partners. Distribution partners accumulated high stocks during the pandemic and post-pandemic period when they filled backlogged orders. The market will take some time to absorb the products that have been shipped to distributors and partners. VDC expects this issue to subside by the first half of 2024.

Healthcare as a growth market: While the healthcare sector has shown consistent historical demand for handheld scanners, opportunities in this sector have increased substantially over the past couple of years. This is especially evident in North America where healthcare is the third largest market for handheld scanners, behind retail and manufacturing. Demand in the healthcare sector is also characterized by higher value and more specialized solutions, including the need for specialized plastics that resist the disinfectants used in healthcare settings.

Differentiation beyond the scanner: With the transition to 2D scanners largely complete (from legacy laser scanners and linear imagers), OEMs are looking for alternative options to competitively differentiate their portfolios. Some of this will be designing scanners for specialized use cases - such as healthcare scanners that can tolerate disinfectants or ruggedized scanners for industrial use cases. In addition, OEMs have been investing more in software utilities for customers to support and manage their scanner fleets. They are also leveraging the scan engine's capabilities to support more sophisticated data capture applications, such as scanning multiple codes simultaneously, identifying the correct symbology to decode or supporting OCR and other image capture and image processing capabilities.

Shifting competitive landscape: While the top three global handheld scanner OEMs (Zebra, Honeywell and Datalogic) are well positioned with a differentiated product portfolio and strong partner networks, the competitive landscape is changing. The emergence of cost-competitive products from vendors in Asia continues, although several rely on the leading OEMs to source scan engines. In addition, alternative form factors are challenging some traditional handheld scanner use cases. In logistics environments, for example, the use of glove or top of hand scanners have become especially popular, providing a more ergonomic and seamless option for scan-intensive applications that benefit hands-free operations. In addition, the performance of software-based scanning solutions continues to improve, challenging the dedicated scan engine status quo (although this is more of a challenge to mobile computers with integrated scanners).

ABOUT THE AUTHORS:

Andy Adelson

Currently serving VDC's AutoID & Data Capture practice, Andy Adelson has spent his career as an analyst, consultant and research expert. During the first half of his career, Andy excelled as an IT industry analyst, covering several technologies which were precursors and adjacent to AI&DC. He has provided continuous syndicated services, plus consults to clients for their more complex challenges. During the past decade, Andrew held executive sales and management roles with research and insights providers. Andy also serves on the Board of the New England chapter of The Insights Association, the largest US trade association for research professionals. Andy earned an MBA from Babson in Marketing, and a BA from the University of Michigan in English and Economics.

Richa Gupta

Richa is a Consultant working for VDC's AutoID & Data Capture practice. She has been tracking the markets for a range of AIDC technologies at VDC since 2010, including, but not limited to, barcode scanners and printers, labeling solutions, machine vision solutions, and robotics automation. Over the years, she has undertaken market opportunity sizing and forecasting, competitive landscape analysis, and offered strategic marketing assistance, while also providing valuable thought leadership for this technology segment. Richa holds a degree in Computer Engineering and an MBA from India.

David Krebs

David has more than twenty years' experience covering enterprise and government mobility solutions, wireless infrastructure and automatic identification and data capture technologies. David's research focuses on the intersection of digital and mobile solutions with today's business and mission critical frontline mobile workforce and how organizations are leveraging mobile solutions to improve workforce productivity and enhance customer engagement. David's consulting and strategic advisory experience is far reawching and includes technology and market opportunity assessments, technology penetration and adoption analysis, product and service development and M&A due diligence support. David has extensive primary market research management and execution experience to support market sizing and forecasting, total cost of ownership (TCO), comparative product performance evaluation, competitive benchmarking and end user requirements analysis. David is a graduate of Boston University (BSBA).

Table of Contents

Executive Summary

• Key Findings

Global Market Overview

• Vertical Markets
  • Retail
  • Industrial/Manufacturing
  • Healthcare
  • Transportation & Logistics
  • Commercial Services

• Market Trends
  • Sunrise 2027 - GS1
  • 2D, Laser and Linear
  • Software-Based Scanning

• Product Trends
  • Wearables
  • Backlogs and Component Shortages

Regional Forecasts

• Americas
• EMEA
• Asia Pacific

Vendor Insights & Profiles

About VDC Research

Report Exhibits

• Exhibit 1: Forecasted Global Shipments of Handheld Bar Code Scanners (Millions of Dollars)
• Exhibit 2: Forecasted Global Shipments of Handheld Bar Code Scanners Segmented by Product Type (Millions of Dollars)
• Exhibit 3: Forecasted Global Shipments of Handheld Bar Code Scanners Segmented by Product Type (Thousands of Units)
• Exhibit 4: Long-Term Global Shipments of Handheld Barcode Scanners (Millions of Dollars)
• Exhibit 5: Forecasted Global Shipments of Handheld Barcode Scanners Segmented by Economic Sector (Millions of Dollars)
• Exhibit 6: Forecasted Americas Shipments of Handheld Barcode Scanners Segmented by Product Type (Millions of Dollars)
• Exhibit 7: Forecasted EMEA Shipments of Handheld Barcode Scanners Segmented by Product Type (Millions of Dollars)
• Exhibit 8: Forecasted Asia-Pacific Shipments of Handheld Barcode Scanners Segmented by Product Type (Millions of Dollars)
• Exhibit 9: Global Vendor Shares of Handheld Barcode Scanners (Percentage of Dollars)

Dataset Exhibits

• Exhibit 1: Forecasted Global Shipments of Handheld Barcode Scanners Segmented by Product Type (Millions of Dollars)
• Exhibit 2: Forecasted Global Shipments of Handheld Barcode Scanners Segmented by Product Type (Thousands of Units)
• Exhibit 3: Forecasted Global Shipments of Handheld Barcode Scanners Segmented by Product Type (Average Factory Selling Price (AFSP) - Dollars)
• Exhibit 4: Forecasted Global Shipments of Handheld Laser Barcode Scanners Segmented by Scanning Technology (Millions of Dollars)
• Exhibit 5: Forecasted Global Shipments of Handheld Laser Barcode Scanners Segmented by Scanning Technology (Thousands of Units)
• Exhibit 6: Forecasted Global Shipments of Handheld Laser Barcode Scanners Segmented by Scanning Technology (Average Factory Selling Price (AFSP) - Dollars)
• Exhibit 7: Forecasted Global Shipments of Handheld Laser Barcode Scanners Segmented by Ruggedization (Millions of Dollars)
• Exhibit 8: Forecasted Global Shipments of Handheld Linear Imager Barcode Scanners Segmented by Ruggedization (Millions of Dollars)
• Exhibit 9: Forecasted Global Shipments of Handheld 2D Imager Barcode Scanners Segmented by Ruggedization (Millions of Dollars)
• Exhibit 10: Forecasted Global Shipments of Handheld Barcode Scanners Segmented by Connectivity (Millions of Dollars)
• Exhibit 11: Forecasted Global Shipments of Handheld Barcode Scanners Segmented by Economic Sector (Millions of Dollars)
• Exhibit 12: Forecasted Global Shipments of 2D Imager Barcode Scanners Segmented by Economic Sector (Millions of Dollars)
• Exhibit 13: Forecasted Global Shipments of Linear Imager Barcode Scanners Segmented by Economic Sector (Millions of Dollars)
• Exhibit 14: Forecasted Global Shipments of Laser Barcode Scanners Segmented by Economic Sector (Millions of Dollars)
• Exhibit 15: Forecasted Global Shipments of Handheld Barcode Scanners Segmented by Distribution Channel (Millions of Dollars)
• Exhibit 16: Forecasted Global Shipments of 2D Imager Barcode Scanners Segmented by Distribution Channel (Millions of Dollars)
• Exhibit 17: Forecasted Global Shipments of Linear Imager Barcode Scanners Segmented by Distribution Channel (Millions of Dollars)
• Exhibit 18: Forecasted Global Shipments of Laser Barcode Scanners Segmented by Distribution Channel (Millions of Dollars)
• Exhibit 19: Forecasted Global Shipments of Handheld Barcode Scanners by Country Market (Millions of Dollars)

Market Analysis - Americas

• Exhibit 1: Forecasted Americas Shipments of Handheld Barcode Scanners Segmented by Product Type (Millions of Dollars)
• Exhibit 2: Forecasted Americas Shipments of Handheld Barcode Scanners Segmented by Product Type (Thousands of Units)
• Exhibit 3: Forecasted Americas Shipments of Handheld Barcode Scanners Segmented by Product Type (Average Factory Selling Price (AFSP) - Dollars)
• Exhibit 4: Forecasted North American Shipments of Handheld Barcode Scanners Segmented by Product Type (Millions of Dollars)
• Exhibit 5: Forecasted North American Shipments of Handheld Barcode Scanners Segmented by Product Type (Thousands of Units)
• Exhibit 6: Forecasted North American Shipments of Handheld Barcode Scanners Segmented by Product Type (Average Factory Selling Price (AFSP) - Dollars)
• Exhibit 7: Forecasted Central & Latin American Shipments of Handheld Barcode Scanners Segmented by Product Type (Millions of Dollars)
• Exhibit 8: Forecasted Central & Latin American Shipments of Handheld Barcode Scanners Segmented by Product Type (Thousands of Units)
• Exhibit 9: Forecasted Central & Latin American of Handheld Barcode Scanners Segmented by Product Type (Average Factory Selling Price (AFSP) - Dollars)
• Exhibit 10: Forecasted Americas Shipments of Handheld Laser Barcode Scanners Segmented by Scanning Technology (Millions of Dollars)
• Exhibit 11: Forecasted Americas Shipments of Handheld Laser Barcode Scanners Segmented by Scanning Technology (Thousands of Units)
• Exhibit 12: Forecasted Americas Shipments of Handheld Laser Barcode Scanners Segmented by Scanning Technology (Average Factory Selling Price (AFSP) - Dollars)