RVレンタル市場：現状分析・予測 (2024年～2032年)

RV (レクリエーショナルビークル) レンタルの市場規模は、予測期間中にCAGR 7.76%の大幅な成長を示すと予測されています。

RVレンタルの需要は増加しています。これは、個人の交通手段、安全性、柔軟性を好む旅行者の間で、ロードトリップ、観光、自然保護地域へのアウトドア旅行が増えているためです。近年では、以前と比べて可処分所得が増えたため、家族連れ、カップル、退職後の人々、冒険好きな人々が、休暇を取る手頃な手段としてRVレンタルを検討するようになっています。さらに、在宅勤務文化の広まりにより、ノマド的なライフスタイルとしてRV生活を試す人々が増え、RVレンタルへの世界的な需要が急増しています。加えて、オンライン予約プラットフォームの使いやすさといった技術革新により、RVのレンタルはより簡単になりました。エコツーリズムの影響もあり、環境に優しいRVモデルや持続可能な観光への関心も高まっています。また、RVでの旅行がホテルや飛行機を使った旅行よりも経済的であるという認識が広まりつつあり、それが市場のさらなる拡大につながっています。

車両タイプ別では、モーターホームが最大のシェアを占めています。モーターホームは生活・就寝・調理に必要なほぼすべての設備を備えており、多くの旅行者が長距離かつ長期間の旅に選ぶためです。これらのRVは比較的運転しやすく、快適性や高級感もあり、特に北米や欧州では多くのRVレンタル業者から簡単に借りられる点も魅力です。一方で、トラベルトレーラーは将来的に大きく成長すると予想されています。これは、トレーラーの構成部品が他のタイプに比べて安価で、より軽量であり、さまざまな種類の車で牽引できるためです。トラベルトレーラーが好まれるもう一つの理由は、牽引する車両から切り離すことが可能であり、旅行中の移動の自由度が高い点にあります。特に経済的な意識が高い人や若者の間で旅行・レクリエーションへの関心が高まっていることも、トラベルトレーラーの需要をさらに後押しする要因となっています。また、トレーラーにおける快適性やアクセサリーの改良が進むことで、今後このタイプのRVを好む利用者が増加すると見込まれています。

予約モード別では、オンラインプラットフォームの部門がRVレンタル市場を支配しています。これは、ウェブサイトやモバイルアプリを通じて、レンタル会社が提供する比較のしやすさ、利便性、割引などが理由です。インターネットの活用、スマートデバイスの普及、消費者が評価やフィードバックを参考にできることなど、技術の進歩がオンラインプラットフォームの影響力を高めています。さらに、世界中での旅行予約にインターネットサービスがますます利用されていることから、今後もオンラインプラットフォーム分野はその優位性を維持し、著しい成長を遂げると見込まれています。

当レポートでは、世界のRVレンタルの市場を調査し、市場概要、市場成長への各種影響因子の分析、市場規模の推移・予測、用途・地域別の詳細分析、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 市場概要

第2章 調査手法・前提因子

第3章 エグゼクティブサマリー

• 産業概要
• セグメント別見通し
• 地域の展望

第4章 市場力学

• 促進要因
• 機会
• 抑制要因
• 動向
• PESTEL分析
• 需要サイド分析
• 供給サイド分析

第5章 価格分析

• 価格分析：地域別
• 価格に影響を与える要因

第6章 世界のRVレンタル市場の収益予測

第7章 市場分析：車両タイプ別

• キャンピングカー
  • クラスA
  • クラスB
  • クラスC
• 旅行用トレーラー
• フィフスホイールトレーラー
• ポップアップキャンパー
• その他

第8章 市場分析：予約モード別

• オンラインプラットフォーム
• オフライン代理店

第9章 市場分析：エンドユーザー別

• カップル
• 家族
• その他

第10章 市場分析：地域別

• 北米
  • 米国
  • カナダ
  • その他
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他
• アジア太平洋
  • 中国
  • 日本
  • インド
  • オーストラリア
  • その他
• その他

第11章 バリューチェーン分析

• 限界分析
• 参入企業リスト

第12章 競合情勢

• 競合ダッシュボード
• 競合ポジショニング分析
• ポーターのファイブフォース分析

第13章 企業プロファイル

• Cruise America, Inc.
• Auto Europe
• El Monte RV
• McRent（The Rental Alliance GmbH）
• INDIE CAMPERS
• Campervan North America LLC.
• Roadsurfer GmbH
• Escape Camper Vans（E&A Companies）
• GoCamp AL, LLC.
• Outdoorsy Inc.

第14章 頭字語と仮定

第15章 付録

Recreational Vehicle (RV) rentals can be described as hiring RVs on a temporary basis as a means of transport that is convenient and cheap to use during the trip. The different types of RVs are motorized RVs, travel trailers, fifth-wheel trailers, toy haulers, and others. These RVs are rented by families and groups of travelers, adventurers, nomadic workers, and even retirees who wish to explore on road trips. Nowadays, as many people are going out on tours, camping, and traveling through roads, there is a great demand for RVs in the market. Some of the drivers of the market include increasing disposable income, people shifting towards natural tourism, and easy, convenient online booking of motor homes.

The Recreational Vehicle Rental Market is expected to grow with a significant CAGR of 7.76% during the forecast period (2024-2032). The demand for RV rentals is increasing because road trips, tourism, and outdoor travel to conservation areas keep on rising among travelers who prefer personal transport, safety, and flexibility. As people nowadays have more disposable income compared to earlier, families, couples, retired individuals, and key adventurers are considering RV rentals as an affordable means of taking a vacation. Moreover, the work-from-home culture has inspired individuals to try RV life as a nomadic lifestyle, leading to huge demand for RV rentals globally. The option of renting an RV has also been made easier by current technological developments, such as the ease of using online platforms for booking purposes. Eco-tourism has also contributed to seeking environmentally friendly RV models and sustainable tourism. Also, there is an increased awareness regarding the fact that RV travel is more economical than hotel and airline traveling, making the market even bigger. This continuous growth is supported by the increasing number of rented RV services from across various regions, leading to significant growth in this market.

For instance, in November 2022, RVshare, which is the largest community for RV owners and renters, revealed in its "2023 Travel Trend Report", that 88 percent of RV travelers report that they plan to travel as much or more in 2023 compared to last year. This trend shows the increasing interest of people worldwide in experiencing a road trip via RVs.

Based on the vehicle type, the market is segmented into motorhomes, travel trailer, fifth-wheel trailer, pop-up campers, and others. Among these, the motorhomes market holds the largest share of the RV rental market as they have almost all the facilities that are required for living, sleeping, and cooking, due to which, most travelers opt for it to travel long distances and for a longer duration. These RVs are relatively easy to drive, contain numerous comforts and luxuries, and are easily available from most RV rental organizations, particularly in North America and Europe. However, the travel trailer market is expected to grow significantly in the future, as components of these vehicles are generally cheaper than the other ones, and they are lighter and suitable for towing by various types of vehicles. The reason that makes travel trailers preferable is that they can be disconnected from the towing motor vehicle, thus allowing users more mobility while on trips. Growing trends toward travel and recreation, especially among the economically conscious and young people, are other factors that will further enhance the demand for travel trailers. Also, further improvements in trailers in terms of comfort and available accessories will increase the number of customers preferring this RV in the coming years.

Depending on the type of booking mode, the market is bifurcated into online platforms and offline agencies. Among these, the online platforms segment dominates the RV rental market due to ease of comparison, convenience, and discounts provided by the rental firms through websites and mobile applications. Technological advances such as the use of the internet, increased penetration of smart devices, and the ability of consumers to use ratings and feedback have boosted the impact of online platforms. Moreover, the online platforms segment is expected to maintain its dominance and show tremendous growth in the future due to the increasing utilization of Internet services to book trips around the world.

Based on the end-user category, the market is bifurcated into couples, families, and others segment. Among these, the families segment serves the largest client base since the RVs are particularly popular with families going on a vacation since they offer adequate space as well as other accommodations that make group travel convenient and comfortable. Families find RVs suitable for traveling to national parks, camping grounds, or any vacation destination across the country or any other country, especially in countries of North America and Europe where road trips are more popular and safer. However, the Couples segment is expected to grow in the future as youngsters and retirees are likely to look for experiential and adventurous traveling with their partners. Additionally, the rising trend of working from anywhere encourages couples to consider long-term living in RVs, which aids the demand in this area around the world.

For a better understanding of the market, the growth of the recreational vehicle rental market is analyzed based on their worldwide adoption in the tourism industry in regions such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, France, U.K., Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Rest of Asia-Pacific), Rest of World. The Asia-Pacific region is expected to have the highest growth in the future. This growth is driven by increasing disposable incomes, the growing popularity of road trips, and rising tourism in countries like China, Australia, and India. Additionally, the government's investment in developing tourism infrastructure and promoting road tourism further supports market growth. The increasing trend of experiential travel among millennials and the availability of a wide range of RV options are also anticipated to boost the RV rental market in this region.

Some of the major players operating in the market include Cruise America, Inc., Auto Europe, El Monte RV, McRent (The Rental Alliance GmbH), Indie Campers, Campervan North America LLC., Roadsurfer GmbH, Escape Camper Vans (E&A Companies), GoCamp AL, LLC., Outdoorsy Inc.

TABLE OF CONTENTS

1.Market Introduction

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2.Research Methodology or Assumption

• 2.1. Research Process of The Recreational Vehicle Rental Market
• 2.2. Research Methodology of The Recreational Vehicle Rental Market
• 2.3. Respondent Profile

3.Executive Summary

• 3.1. Industry Synopsis
• 3.2. Segmental Outlook
  • 3.2.1. Market Growth Intensity
• 3.3. Regional Outlook

4.Market Dynamics

• 4.1. Drivers
• 4.2. Opportunity
• 4.3. Restraints
• 4.4. Trends
• 4.5. Pestel Analysis
• 4.6. Demand Side Analysis
• 4.7. Supply Side Analysis
  • 4.7.1. Merger & Acquisition
  • 4.7.2. Investment Scenario
  • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.Pricing Analysis

• 5.1. Regional Pricing Analysis
• 5.2. Price Influencing Factors

6.Global Recreational Vehicle Rental Market Revenue (USD Mn), 2022-2032F

7.Market Insights by Vehicle Type

• 7.1. Motorhomes
  • 7.1.1. Class A
  • 7.1.2. Class B
  • 7.1.3. Class C
• 7.2. Travel Trailer
• 7.3. Fifth Wheel Trailer
• 7.4. Pop-up campers
• 7.5. Others

8.Market Insights by Booking Mode

• 8.1. Online Platforms
• 8.2. Offline Agencies

9.Market Insights by End-User

• 9.1. Couples
• 9.2. Families
• 9.3. Others

10.Market Insights by Region

• 10.1. North America
  • 10.1.1. U.S.
  • 10.1.2. Canada
  • 10.1.3. Rest of North America
• 10.2. Europe
  • 10.2.1. Germany
  • 10.2.2. U.K.
  • 10.2.3. France
  • 10.2.4. Italy
  • 10.2.5. Spain
  • 10.2.6. Rest of Europe
• 10.3. Asia-Pacific
  • 10.3.1. China
  • 10.3.2. Japan
  • 10.3.3. India
  • 10.3.4. Australia
  • 10.3.5. Rest of Asia-Pacific
• 10.4. Rest of World

11.Value Chain Analysis

• 11.1. Marginal Analysis
• 11.2. List of Market Participants

12.Competitive Landscape

• 12.1. Competition Dashboard
• 12.2. Competitor Market Positioning Analysis
• 12.3. Porter Five Forces Analysis

13.Company Profiles

• 13.1. Cruise America, Inc.
  • 13.1.1. Company Overview
  • 13.1.2. Key Financials
  • 13.1.3. SWOT Analysis
  • 13.1.4. Product Portfolio
  • 13.1.5. Recent Developments
• 13.2. Auto Europe
• 13.3. El Monte RV
• 13.4. McRent (The Rental Alliance GmbH)
• 13.5. INDIE CAMPERS
• 13.6. Campervan North America LLC.
• 13.7. Roadsurfer GmbH
• 13.8. Escape Camper Vans (E&A Companies)
• 13.9. GoCamp AL, LLC.
• 13.10. Outdoorsy Inc.

14.Acronyms & Assumption

15.Annexure