ビタミンサプリメント市場- 世界の産業規模、シェア、動向、機会、予測、タイプ別、用途別、原料別、形態別、流通チャネル別、地域別セグメント、競合、2020年～2030年

世界のビタミンサプリメント市場は、2024年に502億8,000万米ドルと評価され、予測期間中のCAGRは9.43%で、2030年には863億4,000万米ドルに達すると予測されています。

ビタミンサプリメントは、一日に必要な栄養価を個人に提供することで、通常の食事を強化するように設計されています。ビタミンは、ホルモン、補酵素、抗酸化物質として作用し、身体の開発と適切な機能において重要な役割を果たしています。栄養補助食品に対する嗜好の変化、多忙なライフスタイル、雇用率の上昇、ビタミン補助食品に関連する健康上の利点に対する意識の高まりといった様々な要因が、世界市場の成長にプラスの影響を与えると予想されます。

多忙なスケジュールのため、多くの人がバランスの取れた食生活を維持するのに苦労しており、その結果、栄養不足に陥っています。その結果、1日に必要な栄養素やビタミンを補い、全体的な健康と活力を促進するために、ビタミン補助食品の消費が大幅に増加しています。さらに、世界のヘルスケア支出の増加が、ビタミン補助食品の需要を牽引すると予想されています。さらに、先進経済諸国と新興経済諸国の両方で高齢者人口が増加しており、予測期間中に市場プレーヤーに有利な機会がもたらされます。特に高齢者層は、栄養補助食品に頼ることで、必要な栄養を満たし、骨の健康を促進し、健康全般をサポートしています。

主要市場促進要因

機能的で栄養強化された加工食品に対する需要の高まり

主な市場課題

欺瞞的なマーケティング慣行から生じる消費者の不信が市場拡大の大きな障害となる

主要市場動向

個別化サプリメントへの需要の高まり

目次

第1章 概要

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のビタミンサプリメント市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • タイプ別（ビタミンB、ビタミンE、ビタミンD、ビタミンC、ビタミンA、ビタミンK）
  • 用途別（ヘルスケア製品、医薬品、飲食品、動物飼料、パーソナルケア）
  • 原料別（合成、天然、植物、動物、その他）
  • 形態別（粉末、錠剤、カプセル、ソフトジェル、グミ）
  • 流通チャネル別（病院薬局、小売薬局、電子ストア、ハイパーマーケット/スーパーマーケット）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米のビタミンサプリメント市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のビタミンサプリメント市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • ドイツ
  • 英国
  • イタリア
  • フランス
  • スペイン

第8章 アジア太平洋地域のビタミンサプリメント市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • インド
  • 日本
  • 韓国
  • オーストラリア

第9章 南米のビタミンサプリメント市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第10章 中東・アフリカのビタミンサプリメント市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 製品上市
• 合併と買収
• 最近の動向

第13章 世界のビタミンサプリメント市場：SWOT分析

第14章 競合情勢

• Glanbia Plc
• Pfizer Inc.
• Bayer AG
• Amway Corp.
• GlaxoSmithKline plc.
• Good Health New Zealand
• The Nature's Bounty Co.
• NOW Foods
• Abbott Laboratories, Inc.
• Herbalife Nutrition

第15章 戦略的提言

第16章 調査会社について・免責事項

Global Vitamins Supplements Market was valued at USD 50.28 billion in 2024 and is expected to reach USD 86.34 billion by 2030 with a CAGR of 9.43% during the forecast period. Vitamin supplements are designed to enhance the regular diet by providing individuals with the necessary daily nutritional value. Vitamins play crucial roles in the development and proper functioning of the body, acting as hormones, coenzymes, and antioxidants. Various factors such as shifting dietary preferences, busy lifestyles, rising employment rates, and increased awareness of the health benefits associated with vitamin supplements are expected to positively influence the global market growth.

Due to hectic schedules, many individuals struggle to maintain a balanced diet, resulting in nutrient deficiencies. Consequently, there has been a significant rise in the consumption of vitamin supplements to fulfill daily nutrient and vitamin requirements, promoting overall health and vitality. Furthermore, the increasing healthcare expenditure worldwide is anticipated to drive the demand for vitamin supplements. Additionally, the growing elderly population in both developed and developing economies presents lucrative opportunities for market players in the forecast period. The senior population, in particular, relies on vitamin supplements to meet their dietary needs, promote bone health, and support overall well-being.

Key Market Drivers

Rise in The Demand for Functional And Nutritionally Enriched Processed Food Products

Consumers are becoming more health-conscious and are actively seeking foods that can support their overall well-being. This has led to a shift in focus from mere caloric intake to the nutritional quality of foods. Consumers with specific dietary preferences (e.g., vegetarian, vegan) or restrictions (e.g., gluten-free, lactose-free) are seeking processed foods that not only meet these requirements but also offer added nutritional benefits. Consumers are looking for convenient options that fit into their busy schedules without compromising on nutrition. Functional foods that provide quick and balanced nutrition are gaining popularity. Brands are increasingly highlighting the nutritional benefits of their products on labels. Claims like "high in fiber," "rich in antioxidants," or "good source of vitamins" attract health-conscious consumers. Consumers have easy access to nutritional information and research, which empowers them to make informed choices about the foods they consume. According to the Council for Responsible Nutrition's 2023 survey, 74% of U.S. adults use supplements regularly, with 92% viewing them as essential for health. Europe ranks as the third-largest market, with an emphasis on scientific validation and regulatory compliance for health claims.

Key Market Challenges

Consumer Mistrust Resulting from Deceptive Marketing Practices Poses a Significant Obstacle To Market Expansion

Manufacturers and marketing agencies employ a wide range of advertising strategies to boost the sales of vitamins supplements. Unfortunately, some of these strategies involve making false claims about the effectiveness of these supplements, luring unsuspecting customers with promises of fast and superior results. Consequently, first-time buyers are often left disappointed when these products fail to deliver as promised.

Deceptive marketing may involve making unsubstantiated claims about the benefits of vitamin supplements that lack scientific evidence. Consumers who purchase supplements based on such claims may feel misled and dissatisfied if the promised results are not achieved. Deceptive marketing might withhold or obscure important information about potential risks or interactions associated with vitamin supplements. This lack of transparency can lead to distrust. The dietary supplement industry is regulated differently from pharmaceuticals, and this can create opportunities for unscrupulous marketers to make false or exaggerated claims without facing the same level of scrutiny.

While the number of misleading advertisements is relatively small compared to genuine ones, these instances have eroded consumer trust in the efficacy and value of vitamins supplements. This challenge significantly hampers the adoption and usage of such supplements by new customers, ultimately impacting market growth in the forecast period.

Key Market Trends

Increasing Demand for Personalized Supplement

The increasing demand for personalized supplement solutions is an emerging trend in the vitamins supplements market. A growing number of online retailers and manufacturers are providing consumers with access to personalization tools and platforms. These tools allow consumers to create a specialized supplement list tailored to their nutritional requirements, health conditions, and preferences. By collecting data on a consumer's supplement regime, sleep patterns, and daily activities, these online tools can make recommendations based on specific needs. This will cater to the growing consumer needs by providing individuals with customized nutrient information based on their health requirements.

In recent years, several new players have entered the market, offered subscription-based customized supplement plans and delivering dietary products directly to customers. It is expected that more such businesses will emerge in the coming years. These factors are anticipated to drive the growth of the global vitamins & vitamins supplements market during the forecast period.

Key Market Players

• Glanbia Plc
• Pfizer Inc.
• Bayer AG
• Amway Corp.
• GlaxoSmithKline plc.
• Good Health New Zealand
• The Nature's Bounty Co.
• NOW Foods
• Abbott
• Herbalife Nutrition

Report Scope:

In this report, the Global Vitamins Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Vitamins Supplements Market, By Type:

• Vitamin B
• Vitamin E
• Vitamin D
• Vitamin C
• Vitamin A
• Vitamin K

Vitamins Supplements Market, By Application:

• Healthcare products
• Pharmaceuticals
• Food and beverages
• Animal Feed
• Personal care

Vitamins Supplements Market, By Source:

• Synthetic
• Natural
• Plant
• Animal
• Others

Vitamins Supplements Market, By Form:

• Powder
• Tablets
• Capsules
• Soft gels
• Gummies

Vitamins Supplements Market, By Distribution Channel:

• Hospital Pharmacies
• Retail Pharmacies
• E-stores
• Hypermarkets/supermarkets

Vitamins Supplements Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Vitamins Supplements Market.

Available Customizations:

Global Vitamins Supplements market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Vitamins Supplements Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Vitamin B, Vitamin E, Vitamin D, Vitamin C, Vitamin A, Vitamin K)
  • 5.2.2. By Application (Healthcare products, Pharmaceuticals, Food and beverages, Animal Feed, Personal care)
  • 5.2.3. By Source (Synthetic, Natural, Plant, Animal, Others)
  • 5.2.4. By Form (Powder, Tablets, Capsules, Soft gels, Gummies)
  • 5.2.5. By Distribution Channel (Hospital Pharmacies, Retail Pharmacies, and E-stores, Hypermarkets/supermarkets)
  • 5.2.6. By Region
  • 5.2.7. By Company (2024)
• 5.3. Market Map

6. North America Vitamins Supplements Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Application
  • 6.2.3. By Source
  • 6.2.4. By Form
  • 6.2.5. By Distribution Channel
  • 6.2.6. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Vitamins Supplements Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Source
      • 6.3.1.2.4. By Form
      • 6.3.1.2.5. By Distribution Channel
  • 6.3.2. Canada Vitamins Supplements Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Source
      • 6.3.2.2.4. By Form
      • 6.3.2.2.5. By Distribution Channel
  • 6.3.3. Mexico Vitamins Supplements Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Source
      • 6.3.3.2.4. By Form
      • 6.3.3.2.5. By Distribution Channel

7. Europe Vitamins Supplements Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Application
  • 7.2.3. By Source
  • 7.2.4. By Form
  • 7.2.5. By Distribution Channel
  • 7.2.6. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Vitamins Supplements Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Source
      • 7.3.1.2.4. By Form
      • 7.3.1.2.5. By Distribution Channel
  • 7.3.2. United Kingdom Vitamins Supplements Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Source
      • 7.3.2.2.4. By Form
      • 7.3.2.2.5. By Distribution Channel
  • 7.3.3. Italy Vitamins Supplements Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecasty
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Source
      • 7.3.3.2.4. By Form
      • 7.3.3.2.5. By Distribution Channel
  • 7.3.4. France Vitamins Supplements Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Source
      • 7.3.4.2.4. By Form
      • 7.3.4.2.5. By Distribution Channel
  • 7.3.5. Spain Vitamins Supplements Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Source
      • 7.3.5.2.4. By Form
      • 7.3.5.2.5. By Distribution Channel

8. Asia-Pacific Vitamins Supplements Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Application
  • 8.2.3. By Source
  • 8.2.4. By Form
  • 8.2.5. By Distribution Channel
  • 8.2.6. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Vitamins Supplements Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Source
      • 8.3.1.2.4. By Form
      • 8.3.1.2.5. By Distribution Channel
  • 8.3.2. India Vitamins Supplements Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Source
      • 8.3.2.2.4. By Form
      • 8.3.2.2.5. By Distribution Channel
  • 8.3.3. Japan Vitamins Supplements Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Source
      • 8.3.3.2.4. By Form
      • 8.3.3.2.5. By Distribution Channel
  • 8.3.4. South Korea Vitamins Supplements Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Source
      • 8.3.4.2.4. By Form
      • 8.3.4.2.5. By Distribution Channel
  • 8.3.5. Australia Vitamins Supplements Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Source
      • 8.3.5.2.4. By Form
      • 8.3.5.2.5. By Distribution Channel

9. South America Vitamins Supplements Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Application
  • 9.2.3. By Source
  • 9.2.4. By Form
  • 9.2.5. By Distribution Channel
  • 9.2.6. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Vitamins Supplements Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Source
      • 9.3.1.2.4. By Form
      • 9.3.1.2.5. By Distribution Channel
  • 9.3.2. Argentina Vitamins Supplements Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Source
      • 9.3.2.2.4. By Form
      • 9.3.2.2.5. By Distribution Channel
  • 9.3.3. Colombia Vitamins Supplements Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Source
      • 9.3.3.2.4. By Form
      • 9.3.3.2.5. By Distribution Channel

10. Middle East and Africa Vitamins Supplements Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Application
  • 10.2.3. By Source
  • 10.2.4. By Form
  • 10.2.5. By Distribution Channel
  • 10.2.6. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Vitamins Supplements Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Source
      • 10.3.1.2.4. By Form
      • 10.3.1.2.5. By Distribution Channel
  • 10.3.2. Saudi Arabia Vitamins Supplements Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Source
      • 10.3.2.2.4. By Form
      • 10.3.2.2.5. By Distribution Channel
  • 10.3.3. UAE Vitamins Supplements Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Source
      • 10.3.3.2.4. By Form
      • 10.3.3.2.5. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Product Launches
• 12.2. Mergers & Acquisitions
• 12.3. Recent Developments

13. Global Vitamins Supplements Market: SWOT Analysis

14. Competitive Landscape

• 14.1. Glanbia Plc
  • 14.1.1. Business Overview
  • 14.1.2. Company Snapshot
  • 14.1.3. Products & Services
  • 14.1.4. Financials (As Reported)
  • 14.1.5. Recent Developments
  • 14.1.6. Key Personnel Details
  • 14.1.7. SWOT Analysis
• 14.2. Pfizer Inc.
• 14.3. Bayer AG
• 14.4. Amway Corp.
• 14.5. GlaxoSmithKline plc.
• 14.6. Good Health New Zealand
• 14.7. The Nature's Bounty Co.
• 14.8. NOW Foods
• 14.9. Abbott Laboratories, Inc.
• 14.10. Herbalife Nutrition

15. Strategic Recommendations

16. About Us & Disclaimer