ビタミンとサプリメントの市場規模、シェア、成長分析：タイプ別、形態別、流通チャネル別、地域別 - 産業予測 2025～2032年

ビタミンとサプリメントの世界市場規模は、2023年に1,457億9,000万米ドルと評価され、2024年の1,555億6,000万米ドルから2032年には2,613億4,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは6.7%で成長する見通しです。

ビタミンとサプリメント市場は、食生活と健康の関連性に対する消費者の意識の高まりによって大きな成長を遂げています。重要な栄養素を摂取するために、加工されていない健康的な食品に目を向ける個人が増えるにつれ、単品形式と組み合わせ形式の両方でビタミンサプリメントの需要が高まっています。A、B、C、D、Eといった主要なビタミンは身体機能において重要な役割を果たし、免疫の健康や骨密度といった問題に対処しています。その要因としては、ヘルスケア費用の高騰、人口の高齢化、栄養を通じた健康志向の高まりなどが挙げられます。加えて、フィットネスや適切な栄養摂取に対する若者の意識の高まりと相まって、ジムやエクササイズセンターの拡大が栄養補助食品やスポーツ栄養への関心をさらに高め、市場開発全体を後押ししています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

ビタミンとサプリメント市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• マルチビタミン
• カルシウムサプリメント
• 小児用サプリメント
• ビタミンA
• ビタミンB
• ビタミンC
• ビタミンD
• ビタミンE
• ビタミンK

ビタミンとサプリメント市場規模：形態別& CAGR（2025-2032）

• 市場概要
• 粉
• タブレット
• カプセル
• ソフトジェル
• グミ
• その他

ビタミンとサプリメント市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン
  • 薬局・ドラッグストア
  • ハイパーマーケット/スーパーマーケット
  • その他
• オンライン

ビタミンとサプリメント市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• BellRing Brands（USA）
• Jamieson Wellness（Canada）
• USANA Health Sciences（USA）
• Herbalife Nutrition（USA）
• Nu Skin Enterprises（USA）
• Natural Grocers by Vitamin Cottage（USA）
• SunOpta（Canada）
• Abbott Laboratories（USA）
• Pfizer（USA）
• Glanbia（Ireland）
• Cargill（USA）
• Bayer（Germany）
• Archer-Daniels-Midland Company（USA）
• DuPont（USA）
• Nestle（Switzerland）
• Otsuka Holdings（Japan）
• Amway Corporation（USA）
• Blackmores（Australia）
• Applied Nutrition（United Kingdom）
• Vitabiotics（United Kingdom）

結論と推奨事項

Global Vitamins and Supplements Market size was valued at USD 145.79 billion in 2023 and is poised to grow from USD 155.56 billion in 2024 to USD 261.34 billion by 2032, growing at a CAGR of 6.7% during the forecast period (2025-2032).

The vitamins market is experiencing significant growth driven by heightened consumer awareness of the connection between diet and health. As individuals increasingly turn to healthy, unprocessed foods for vital nutrients, the demand for vitamin supplements, both individual and combination formats, is rising. Key vitamins such as A, B, C, D, and E play crucial roles in bodily functions, addressing issues like immune health and bone density. Contributing factors include escalating healthcare costs, an ageing populace, and a growing inclination toward wellness through nutrition. Additionally, the expansion of gyms and exercise centers, coupled with greater consciousness among youth about fitness and proper nutrition, is further fueling interest in dietary supplements and sports nutrition, thereby propelling overall market development.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vitamins And Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Vitamins And Supplements Market Segmental Analysis

Global Vitamins and Supplements Market is segmented by Type, Form, Distribution Channel and region. Based on Type, the market is segmented into Multivitamin, Calcium Supplements, Pediatric Supplements, Vitamin A, Vitamin B, Vitamin C, Vitamin D, Vitamin E and Vitamin K. Based on Form, the market is segmented into Powder, Tablets, Capsules, Softgels, Gummies and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Vitamins And Supplements Market

The Global Vitamins and Supplements market is experiencing significant growth due to several driving factors. An increasing consciousness towards health and wellness among consumers has led to greater spending on dietary supplements, particularly among the growing elderly and pediatric populations. Technological advancements in production processes have enhanced efficiency, while updated regulations from food standards and governmental bodies have intensified market competition. Additionally, the rising focus on preventative healthcare initiatives has spurred both production and marketing efficacy. As consumer acceptance continues to rise and innovative products emerge, the vitamins and supplements market is poised for continued expansion in the coming years.

Restraints in the Global Vitamins And Supplements Market

The growth of the Global Vitamins and Supplements market faces significant challenges due to stringent regulations and evolving tax policies. The rigorous requirements for product launch, accompanied by a multitude of regulations, have posed hurdles for manufacturers in recent times. Under the Dietary Supplement Health and Education Act of 1994 (DSHEA), companies are mandated to submit samples of their vitamins and supplements along with assurance of their safety, necessitating extensive testing that often delays market entry. Additionally, the tax structure has experienced a rise of 5-10% in recent years, further obstructing potential market expansion and development.

Market Trends of the Global Vitamins And Supplements Market

The Global Vitamins and Supplements market is witnessing a significant trend towards herbal supplements aimed at enhancing immune function, driven by heightened consumer awareness following the pandemic. As individuals seek innovative and nutritious solutions to mitigate symptoms associated with viral infections, there is a noticeable increase in demand for nutraceuticals, including proteins, pediatric nutrition, sports nutrition, and multivitamins. Manufacturers are capitalizing on this shift by highlighting the advantages of natural herbs and botanicals, alongside immunity-boosting ingredients. This consumer behavior marks a pivotal transition towards holistic health approaches, reshaping the landscape of the vitamins and supplements sector in 2023 and beyond.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Vitamins and Supplements Market Size by Type & CAGR (2025-2032)

• Market Overview
• Multivitamin
• Calcium Supplements
• Pediatric Supplements
• Vitamin A
• Vitamin B
• Vitamin C
• Vitamin D
• Vitamin E
• Vitamin K

Global Vitamins and Supplements Market Size by Form & CAGR (2025-2032)

• Market Overview
• Powder
• Tablets
• Capsules
• Softgels
• Gummies
• Others

Global Vitamins and Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
  • Pharmacies & Drugstores
  • Hypermarkets/Supermarkets
  • Others
• Online

Global Vitamins and Supplements Market Size & CAGR (2025-2032)

• North America (Type, Form, Distribution Channel)
  • US
  • Canada
• Europe (Type, Form, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Form, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BellRing Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jamieson Wellness (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nu Skin Enterprises (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Grocers by Vitamin Cottage (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SunOpta (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer-Daniels-Midland Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DuPont (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackmores (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Applied Nutrition (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitabiotics (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations