アロマセラピー市場- 世界の産業規模、シェア、動向、機会、予測、成分別、用途別、エンドユーザー別、地域別、競合別、2020-2030年予測

アロマセラピーの世界市場規模は2024年に91億2,000万米ドルとなり、予測期間中のCAGRは9.87%で2030年には159億2,000万米ドルに達すると予測されています。

世界のアロマセラピー市場は、自然療法やホリスティック健康法に対する消費者の意識の高まりにより、大きな成長を遂げています。アロマセラピーは、植物から抽出したエッセンシャルオイルを使用し、身体的・精神的な健康を促進するもので、伝統医学の代替・補完的アプローチとして人気を博しています。

例えば、エッセンシャルオイルを販売するAromaEasy社は、2022年11月に先進的なアロマリラックスセラピー用ディフューザーを発売しました。この革新的な製品は、色が変化するLEDライトを搭載しており、ユーザーの視覚的・感覚的体験を向上させ、多機能ウェルネスとアロマセラピーソリューションに対する需要の高まりを支えています。消費者は、ストレス、不安、不眠症、さらには特定の皮膚や呼吸器の状態を管理するために、こうした自然なソリューションにますます目を向けるようになっています。この消費者行動の変化は、セルフケア、マインドフルネス、自然な生活を優先する、より広範なウェルネス・ムーブメントに後押しされています。ディフューザーや吸入器からマッサージオイルや入浴剤に至るまで、アロマセラピー製品は現在、専門店でもeコマースプラットフォームを含む主流の小売チャネルでも広く販売されています。このような入手しやすさと、審美的に魅力的なブランディングやウェルネス志向のマーケティングが相まって、多様な層への普及が進んでいます。

市場促進要因

自然療法とホリスティック療法に対する意識の高まり

主な市場課題

不純物と品質への懸念

主要市場動向

オーガニック・ナチュラル製品に対する需要の高まり

目次

第1章 概要

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のアロマセラピー市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • コンポーネント別（消耗品、ディフューザー）
  • 用途別（リラクゼーション、スキンケア＆ヘアケア、疼痛管理、風邪＆咳、不眠症、その他）
  • エンドユーザー別（病院・クリニック、在宅ケア、スパ・ウェルネスセンター、その他）
  • 企業別（2023）
  • 地域別
• 市場マップ
  • コンポーネント別
  • 用途別
  • エンドユーザー別
  • 地域別

第6章 北米のアロマセラピー市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のアロマセラピー市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • 英国
  • イタリア
  • スペイン

第8章 アジア太平洋地域のアロマセラピー市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • インド
  • 日本
  • 韓国
  • オーストラリア

第9章 南米のアロマセラピー市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第10章 中東・アフリカのアロマセラピー市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 最近の動向
• 合併と買収
• 製品上市

第13章 競合情勢

• doTERRA International LLC
• Young Living Essential Oils Lc
• Mountain Rose Inc
• Edens Garden Inc.
• Rocky Mountain Oils, LLC
• Plant Therapy Essential Oils
• Biolandes Inc.
• Stadler Form Aktiengesellschaft
• Hubmar International Inc.
• Ryohin Keikaku Co., Ltd.

第14章 戦略的提言

第15章 調査会社について・免責事項

Global Aromatherapy Market was valued at USD 9.12 billion in 2024 and is expected to reach USD 15.92 billion by 2030 with a CAGR of 9.87% during the forecast period. The global aromatherapy market is experiencing significant growth, driven by rising consumer awareness of natural and holistic health remedies. Aromatherapy, which involves the use of essential oils extracted from plants to promote physical and emotional well-being, has gained popularity as an alternative and complementary approach to traditional medicine.

For instance, in November 2022, AromaEasy, a distributor of essential oils, launched an advanced aroma relaxing therapy diffuser. This innovative product features color-changing LED lights, enhancing both the visual and sensory experience for users, and supporting the growing demand for multifunctional wellness and aromatherapy solutions. Consumers are increasingly turning to these natural solutions to manage stress, anxiety, insomnia, and even certain skin and respiratory conditions. This shift in consumer behavior is fueled by a broader wellness movement that prioritizes self-care, mindfulness, and natural living. Aromatherapy products-ranging from diffusers and inhalers to massage oils and bath salts-are now widely available in both specialty stores and mainstream retail channels, including e-commerce platforms. This accessibility, combined with aesthetically appealing branding and wellness-oriented marketing, continues to drive adoption across diverse demographics.

Key Market Drivers

Rising Awareness of Natural and Holistic Therapies

Rising awareness of natural and holistic therapies has become a major force behind the growing popularity of aromatherapy across the globe. For instance, according to GWI, Brazil led the wellness economy in Latin America as of May 2024, reaching an estimated market value of around USD 96 billion, reflecting the country's strong consumer demand and investment in health, wellness, and self-care industries. Consumers are increasingly drawn to natural approaches that align with a more balanced, sustainable lifestyle. Concerns about the side effects of synthetic medications have led many individuals to explore alternative solutions rooted in nature. Aromatherapy, with its use of essential oils derived from plants, appeals to those seeking gentle, non-invasive treatments for common physical and emotional ailments. The shift toward wellness-oriented living is encouraging people to take a proactive role in their health. Aromatherapy fits well within this mindset, offering support for stress reduction, improved sleep, and emotional well-being without the need for pharmaceutical intervention. The sensory experience of using essential oils-through inhalation or topical application-has also been linked to mood enhancement and relaxation, making it a favored tool in self-care routines. Educational content shared through social media, wellness blogs, and health influencers is playing a crucial role in spreading awareness. People are learning how specific essential oils can address particular concerns, from lavender for calming effects to eucalyptus for respiratory support. This growing knowledge is encouraging consumers to integrate aromatherapy into their daily lives.

In professional settings such as spas, yoga studios, and holistic clinics, aromatherapy is being used to complement treatments and enhance overall experiences. The preference for clean-label products and plant-based ingredients is expected to keep driving interest in aromatherapy, as consumers continue to embrace therapies that support both their health and the environment.

Key Market Challenges

Adulteration and Quality Concerns

Adulteration and quality concerns present significant obstacles to the credibility and growth of the global aromatherapy market. Essential oils, which form the core of aromatherapy products, vary widely in purity depending on their source, extraction method, and storage conditions. In many cases, oils marketed as "pure" or "natural" are diluted with cheaper carrier oils or contain synthetic additives, making it difficult for consumers to identify authentic products. This lack of transparency not only affects therapeutic efficacy but can also pose health risks. Impure or contaminated oils may trigger allergic reactions, skin irritation, or respiratory issues. Inconsistent quality undermines the trust of users who rely on aromatherapy for stress relief, relaxation, or other wellness purposes. Once negative experiences occur due to poor-quality products, consumers may be discouraged from using aromatherapy altogether. Essential oil adulteration is often driven by cost-cutting measures, especially when producers seek to offer lower prices in a competitive market. High-quality oils require significant raw material input and careful distillation, making them more expensive. Unscrupulous suppliers may compromise on purity to increase profit margins.

The problem is compounded by a lack of regulatory oversight. In many regions, there are no mandatory quality standards or testing protocols to ensure that products meet basic safety and purity benchmarks. This allows substandard oils to enter the market unchecked. For the aromatherapy industry to thrive, greater emphasis on third-party testing, transparent labeling, and consumer education is essential. Building trust through verified quality will be key to sustaining long-term growth and user confidence.

Key Market Trends

Rising Demand for Organic and Natural Products

Rising demand for organic and natural products is a major trend influencing the aromatherapy market. As consumers become more aware of the ingredients in their wellness and personal care items, there is a clear shift toward products that are free from synthetic chemicals, pesticides, and artificial fragrances. This change in preference aligns with broader lifestyle choices focused on sustainability, health, and environmental responsibility. Aromatherapy products, particularly essential oils, are closely scrutinized for their purity and origin. Consumers increasingly seek oils that are certified organic, ethically sourced, and extracted through clean methods like steam distillation or cold pressing. Brands that provide transparent sourcing information and third-party certifications are gaining consumer trust and loyalty.

Natural products are often perceived as safer and more effective, especially when used for stress relief, sleep support, or skincare. People with sensitivities or allergies prefer organic options because they are less likely to cause irritation. This has expanded the appeal of aromatherapy beyond traditional users to include families, pregnant women, and individuals with chronic conditions who prioritize gentle and natural solutions. Retailers and manufacturers are responding by offering a wider range of organic aromatherapy items, from single-origin oils to pre-blended formulations designed for specific wellness goals. Clean packaging, minimalist branding, and sustainability messaging are also playing a role in marketing these products. As awareness of the potential health risks associated with synthetic ingredients continues to grow, the demand for organic and natural aromatherapy products is expected to remain strong, reinforcing this trend as a long-term driver of market growth.

Key Market Players

• doTERRA International LLC
• Young Living Essential Oils Lc
• Mountain Rose Inc
• Edens Garden Inc.
• Rocky Mountain Oils, LLC
• Plant Therapy Essential Oils
• Biolandes Inc.
• Stadler Form Aktiengesellschaft
• Hubmar International Inc.
• Ryohin Keikaku Co., Ltd.

Report Scope:

In this report, the Global Aromatherapy Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Aromatherapy Market, By Component:

• Consumables
• Diffusers

Aromatherapy Market, By Application:

• Relaxation
• Skin & Hair Care
• Pain Management
• Cold & Cough
• Insomnia
• Others

Aromatherapy Market, By End User:

• Hospitals & Clinics
• Homecare
• Spa & Wellness Centers
• Others

Aromatherapy Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Aromatherapy Market.

Available Customizations:

Global Aromatherapy Market report with the given Market data, TechSci Research, offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional Market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Aromatherapy Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Component (Consumables, Diffusers)
    • 5.2.1.1. By Products (Essential Oils v/s Carrier Oils)
    • 5.2.1.2. By Diffusers (Ultrasonic, Nebulizing, Evaporative, Others)
  • 5.2.2. By Application (Relaxation, Skin & Hair Care, Pain Management, Cold & Cough, Insomnia, Others)
  • 5.2.3. By End User (Hospitals & Clinics, Homecare, Spa & Wellness Centers, Others)
  • 5.2.4. By Company (2023)
  • 5.2.5. By Region
• 5.3. Market Map
  • 5.3.1. By Component
  • 5.3.4. By Application
  • 5.3.5. By End User
  • 5.3.6. By Region

6. North America Aromatherapy Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Component (Consumables v/s Diffusers)
    • 6.2.1.1. By Products (Essential Oils v/s Carrier Oils)
    • 6.2.1.2. By Diffusers (Ultrasonic, Nebulizing, Evaporative, Others)
  • 6.2.2. By Application (Relaxation, Skin & Hair Care, Pain Management, Cold & Cough, Insomnia, Others)
  • 6.2.3. By End User (Hospitals & Clinics, Homecare, Spa & Wellness Centers, Others)
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Aromatherapy Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Component
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By End User
  • 6.3.2. Canada Aromatherapy Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Component
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By End User
  • 6.3.3. Mexico Aromatherapy Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Component
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By End User

7. Europe Aromatherapy Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Component (Consumables v/s Diffusers)
    • 7.2.1.1. By Products (Essential Oils v/s Carrier Oils)
    • 7.2.1.2. By Diffusers (Ultrasonic, Nebulizing, Evaporative, Others)
  • 7.2.2. By Application (Relaxation, Skin & Hair Care, Pain Management, Cold & Cough, Insomnia, Others)
  • 7.2.3. By End User (Hospitals & Clinics, Homecare, Spa & Wellness Centers, Others)
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Aromatherapy Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Component
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By End User
  • 7.3.2. Germany Aromatherapy Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Component
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By End User
  • 7.3.3. United Kingdom Aromatherapy Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Component
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By End User
  • 7.3.4. Italy Aromatherapy Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Component
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By End User
  • 7.3.5. Spain Aromatherapy Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Component
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By End User

8. Asia-Pacific Aromatherapy Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Component (Consumables v/s Diffusers)
    • 8.2.1.1. By Products (Essential Oils v/s Carrier Oils)
    • 8.2.1.2. By Diffusers (Ultrasonic, Nebulizing, Evaporative, Others)
  • 8.2.2. By Application (Relaxation, Skin & Hair Care, Pain Management, Cold & Cough, Insomnia, Others)
  • 8.2.3. By End User (Hospitals & Clinics, Homecare, Spa & Wellness Centers, Others)
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Aromatherapy Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Component
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By End User
  • 8.3.2. India Aromatherapy Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Component
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By End User
  • 8.3.3. Japan Aromatherapy Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Component
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By End User
  • 8.3.4. South Korea Aromatherapy Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Component
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By End User
  • 8.3.5. Australia Aromatherapy Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Component
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By End User

9. South America Aromatherapy Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Component (Consumables v/s Diffusers)
    • 9.2.1.1. By Products (Essential Oils v/s Carrier Oils)
    • 9.2.1.2. By Diffusers (Ultrasonic, Nebulizing, Evaporative, Others)
  • 9.2.2. By Application (Relaxation, Skin & Hair Care, Pain Management, Cold & Cough, Insomnia, Others)
  • 9.2.3. By End User (Hospitals & Clinics, Homecare, Spa & Wellness Centers, Others)
  • 9.2.4. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Aromatherapy Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Component
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By End User
  • 9.3.2. Argentina Aromatherapy Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Component
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By End User
  • 9.3.3. Colombia Aromatherapy Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Component
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By End User

10. Middle East and Africa Aromatherapy Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Component (Consumables v/s Diffusers)
    • 10.2.1.1. By Products (Essential Oils v/s Carrier Oils)
    • 10.2.1.2. By Diffusers (Ultrasonic, Nebulizing, Evaporative, Others)
  • 10.2.2. By Application (Relaxation, Skin & Hair Care, Pain Management, Cold & Cough, Insomnia, Others)
  • 10.2.3. By End User (Hospitals & Clinics, Homecare, Spa & Wellness Centers, Others)
  • 10.2.4. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Aromatherapy Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Component
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By End User
  • 10.3.2. Saudi Arabia Aromatherapy Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Component
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By End User
  • 10.3.3. UAE Aromatherapy Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Component
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By End User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Recent Developments
• 12.2. Mergers & Acquisitions
• 12.3. Product Launches

13. Competitive Landscape

• 13.1. doTERRA International LLC
  • 13.1.1. Business Overview
  • 13.1.2. Company Snapshot
  • 13.1.3. Products & Services
  • 13.1.4. Financials (As reported)
  • 13.1.5. Recent Developments
  • 13.1.6. SWOT Analysis
• 13.2. Young Living Essential Oils Lc
• 13.3. Mountain Rose Inc
• 13.4. Edens Garden Inc.
• 13.5. Rocky Mountain Oils, LLC
• 13.6. Plant Therapy Essential Oils
• 13.7. Biolandes Inc.
• 13.8. Stadler Form Aktiengesellschaft
• 13.9. Hubmar International Inc.
• 13.10. Ryohin Keikaku Co., Ltd.

14. Strategic Recommendations

15. About Us & Disclaimer