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タワーファン市場- 世界の産業規模、シェア、動向、機会、予測：製品タイプ別、技術タイプ別、エンドユーザー別、流通チャネル別、地域別セグメント、競合、2020年～2030年

Tower Fan Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented, By Product Type, By Technology Type, By End-User, By Distribution Channel, By Region, By Competition, 2020-2030F

出版日
ページ情報
英文 180 Pages
納期
2～3営業日
カスタマイズ可能
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タワーファン市場- 世界の産業規模、シェア、動向、機会、予測：製品タイプ別、技術タイプ別、エンドユーザー別、流通チャネル別、地域別セグメント、競合、2020年～2030年
出版日: 2025年07月14日
発行: TechSci Research
ページ情報: 英文 180 Pages
納期: 2～3営業日
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  • 全表示
  • 概要
  • 目次
概要

タワーファン市場の2024年の市場規模は10億2,000万米ドルで、2030年には15億米ドルに達し、CAGR 6.51％で成長すると予測されています。

タワーファンは、縦型でスペース効率の高い空気循環機器であり、住宅や商業環境で広く使用されています。洗練された直立型のデザインにより、コンパクトなエリアでも効率的に動作し、垂直振動により安定した気流を供給することができます。これらのファンは、デジタル制御、遠隔操作、可変速度モード、タイマー、空気清浄システムなどの機能を備えていることが多いです。市場の成長を支えているのは、都市化の進展、エネルギー効率の高い家電製品に対する意識の高まり、省スペースで美観に優れた冷却ソリューションに対する需要の高まりです。

市場概要
予測期間 2026-2030
市場規模：2024年 10億2,000万米ドル
市場規模：2030年 15億米ドル
CAGR：2025年～2030年 6.51%
急成長セグメント 発振ファン
最大市場 北米

市場促進要因

エネルギー効率が高く、費用対効果の高い冷却ソリューションへの需要の高まり

主な市場課題

激しい市場競合と製品の均質化

主要市場動向

エネルギー効率に優れ、環境に優しい冷却ソリューションへの需要の高まり

目次

第1章 概要

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のタワーファン市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • 製品タイプ別（コラムファン、首振りファン）
    • 技術タイプ別（従来型タワーファン、BLDCタワーファン）
    • エンドユーザー別（住宅、商業）
    • 流通チャネル別（オンライン小売、オフライン小売）
    • 地域別
  • 企業別（2024）
  • 市場マップ

第6章 北米のタワーファン市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • 北米：国別分析
    • 米国
    • カナダ
    • メキシコ

第7章 欧州のタワーファン市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • 欧州：国別分析
    • ドイツ
    • 英国
    • イタリア
    • フランス
    • スペイン

第8章 アジア太平洋地域のタワーファン市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • アジア太平洋地域：国別分析
    • 中国
    • インド
    • 日本
    • 韓国
    • オーストラリア

第9章 南米のタワーファン市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • 南米：国別分析
    • ブラジル
    • アルゼンチン
    • コロンビア

第10章 中東・アフリカのタワーファン市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • 中東・アフリカ：国別分析
    • 南アフリカ
    • サウジアラビア
    • アラブ首長国連邦
    • クウェート
    • トルコ

第11章 市場力学

  • 促進要因
  • 課題

第12章 市場動向と発展

  • 合併と買収
  • 製品上市
  • 最近の動向

第13章 企業プロファイル

  • Lasko Products, LLC
  • Dyson Ltd.
  • Honeywell International Inc.
  • Vornado Air LLC
  • Rowenta（Groupe SEB）
  • Bajaj Electricals Ltd.
  • Orient Electric Limited
  • Usha International Ltd.
  • Midea Group
  • Holmes Products（Newell Brands）

第14章 戦略的提言

第15章 調査会社について・免責事項

目次
Product Code: 30068

The Tower Fan Market was valued at USD 1.02 Billion in 2024 and is anticipated to reach USD 1.50 Billion by 2030, growing at a CAGR of 6.51%. Tower fans are vertical, space-efficient air circulation appliances widely used in residential and commercial settings. Their sleek, upright design allows them to operate efficiently in compact areas while providing consistent airflow through vertical oscillation. These fans are often equipped with features such as digital controls, remote operation, variable speed modes, timers, and air purification systems. Market growth is supported by increasing urbanization, growing awareness of energy-efficient appliances, and the rising demand for space-saving, aesthetically appealing cooling solutions.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 1.02 Billion
Market Size 2030USD 1.50 Billion
CAGR 2025-20306.51%
Fastest Growing SegmentOscillating Fans
Largest MarketNorth America

Key Market Drivers

Increasing Demand for Energy-Efficient and Cost-Effective Cooling Solutions

The growing global focus on energy conservation and affordability is a key factor propelling demand for tower fans. In regions experiencing rising temperatures and expanding middle-class populations, consumers are increasingly choosing tower fans as a low-power alternative to conventional air conditioning. These fans provide efficient personal cooling while consuming less electricity, making them cost-effective for daily use. Their aerodynamic design enhances airflow with minimal energy loss, making them an ideal solution for energy-conscious households and commercial spaces. As electricity costs rise and sustainability awareness spreads, the preference for such efficient cooling appliances is expected to accelerate.

Key Market Challenges

Intense Market Competition and Product Homogenization

The tower fan market faces strong competitive pressures due to product saturation and limited differentiation. Numerous manufacturers, particularly from low-cost production regions, offer similar models at highly competitive prices. This has led to a commoditization of tower fans, with limited scope for innovation beyond minor design adjustments. The resulting price competition often compromises product quality and reduces profit margins for established players. Additionally, consumers may struggle to distinguish between brands, leading to purchasing decisions driven mainly by price rather than performance or longevity, which further challenges brand loyalty and premium positioning.

Key Market Trends

Rising Demand for Energy-Efficient and Eco-Friendly Cooling Solutions

An increasing number of consumers are prioritizing eco-friendly and low-energy appliances, driving the adoption of tower fans as a sustainable alternative to energy-intensive cooling systems. With their low electricity consumption, quiet operation, and minimal maintenance requirements, tower fans are gaining popularity among environmentally conscious buyers. This shift aligns with broader trends in green technology and is further supported by regulatory efforts promoting energy-efficient appliances. As governments introduce incentives and labeling standards, manufacturers are focusing on incorporating brushless DC (BLDC) motors and smart features to meet evolving efficiency benchmarks and consumer expectations.

Key Market Players

  • Lasko Products, LLC
  • Dyson Ltd.
  • Honeywell International Inc.
  • Vornado Air LLC
  • Rowenta (Groupe SEB)
  • Bajaj Electricals Ltd.
  • Orient Electric Limited
  • Usha International Ltd.
  • Midea Group
  • Holmes Products (Newell Brands)

Report Scope:

In this report, the Global Tower Fan Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Tower Fan Market, By Product Type:

  • Column Fans
  • Oscillating Fans

Tower Fan Market, By Technology Type:

  • Conventional Tower Fans
  • BLDC Tower Fans

Tower Fan Market, By End-User:

  • Residential
  • Commercial

Tower Fan Market, By Distribution Channel:

  • Online Retail
  • Offline Retail

Tower Fan Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Kuwait
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Tower Fan Market.

Available Customizations:

Global Tower Fan Market report with the given Market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional Market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
  • 1.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Formulation of the Scope
  • 2.4. Assumptions and Limitations
  • 2.5. Sources of Research
    • 2.5.1. Secondary Research
    • 2.5.2. Primary Research
  • 2.6. Approach for the Market Study
    • 2.6.1. The Bottom-Up Approach
    • 2.6.2. The Top-Down Approach
  • 2.7. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.8. Forecasting Methodology
    • 2.8.1. Data Triangulation & Validation

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Tower Fan Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Column Fans, Oscillating Fans)
    • 5.2.2. By Technology Type (Conventional Tower Fans, BLDC Tower Fans)
    • 5.2.3. By End-User (Residential, Commercial)
    • 5.2.4. By Distribution Channel (Online Retail, Offline Retail)
    • 5.2.5. By Region
  • 5.3. By Company (2024)
  • 5.4. Market Map

6. North America Tower Fan Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Technology Type
    • 6.2.3. By End-User
    • 6.2.4. By Distribution Channel
    • 6.2.5. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Tower Fan Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Technology Type
        • 6.3.1.2.3. By End-User
        • 6.3.1.2.4. By Distribution Channel
    • 6.3.2. Canada Tower Fan Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Technology Type
        • 6.3.2.2.3. By End-User
        • 6.3.2.2.4. By Distribution Channel
    • 6.3.3. Mexico Tower Fan Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Technology Type
        • 6.3.3.2.3. By End-User
        • 6.3.3.2.4. By Distribution Channel

7. Europe Tower Fan Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Technology Type
    • 7.2.3. By End-User
    • 7.2.4. By Distribution Channel
    • 7.2.5. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Tower Fan Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Technology Type
        • 7.3.1.2.3. By End-User
        • 7.3.1.2.4. By Distribution Channel
    • 7.3.2. United Kingdom Tower Fan Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Technology Type
        • 7.3.2.2.3. By End-User
        • 7.3.2.2.4. By Distribution Channel
    • 7.3.3. Italy Tower Fan Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Technology Type
        • 7.3.3.2.3. By End-User
        • 7.3.3.2.4. By Distribution Channel
    • 7.3.4. France Tower Fan Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Technology Type
        • 7.3.4.2.3. By End-User
        • 7.3.4.2.4. By Distribution Channel
    • 7.3.5. Spain Tower Fan Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Technology Type
        • 7.3.5.2.3. By End-User
        • 7.3.5.2.4. By Distribution Channel

8. Asia-Pacific Tower Fan Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Technology Type
    • 8.2.3. By End-User
    • 8.2.4. By Distribution Channel
    • 8.2.5. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Tower Fan Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Technology Type
        • 8.3.1.2.3. By End-User
        • 8.3.1.2.4. By Distribution Channel
    • 8.3.2. India Tower Fan Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Technology Type
        • 8.3.2.2.3. By End-User
        • 8.3.2.2.4. By Distribution Channel
    • 8.3.3. Japan Tower Fan Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Technology Type
        • 8.3.3.2.3. By End-User
        • 8.3.3.2.4. By Distribution Channel
    • 8.3.4. South Korea Tower Fan Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Technology Type
        • 8.3.4.2.3. By End-User
        • 8.3.4.2.4. By Distribution Channel
    • 8.3.5. Australia Tower Fan Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Technology Type
        • 8.3.5.2.3. By End-User
        • 8.3.5.2.4. By Distribution Channel

9. South America Tower Fan Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Technology Type
    • 9.2.3. By End-User
    • 9.2.4. By Distribution Channel
    • 9.2.5. By Country
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil Tower Fan Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Technology Type
        • 9.3.1.2.3. By End-User
        • 9.3.1.2.4. By Distribution Channel
    • 9.3.2. Argentina Tower Fan Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Technology Type
        • 9.3.2.2.3. By End-User
        • 9.3.2.2.4. By Distribution Channel
    • 9.3.3. Colombia Tower Fan Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Technology Type
        • 9.3.3.2.3. By End-User
        • 9.3.3.2.4. By Distribution Channel

10. Middle East and Africa Tower Fan Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Technology Type
    • 10.2.3. By End-User
    • 10.2.4. By Distribution Channel
    • 10.2.5. By Country
  • 10.3. Middle East and Africa: Country Analysis
    • 10.3.1. South Africa Tower Fan Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Technology Type
        • 10.3.1.2.3. By End-User
        • 10.3.1.2.4. By Distribution Channel
    • 10.3.2. Saudi Arabia Tower Fan Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Technology Type
        • 10.3.2.2.3. By End-User
        • 10.3.2.2.4. By Distribution Channel
    • 10.3.3. UAE Tower Fan Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Technology Type
        • 10.3.3.2.3. By End-User
        • 10.3.3.2.4. By Distribution Channel
    • 10.3.4. Kuwait Tower Fan Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Product Type
        • 10.3.4.2.2. By Technology Type
        • 10.3.4.2.3. By End-User
        • 10.3.4.2.4. By Distribution Channel
    • 10.3.5. Turkey Tower Fan Market Outlook
      • 10.3.5.1. Market Size & Forecast
        • 10.3.5.1.1. By Value
      • 10.3.5.2. Market Share & Forecast
        • 10.3.5.2.1. By Product Type
        • 10.3.5.2.2. By Technology Type
        • 10.3.5.2.3. By End-User
        • 10.3.5.2.4. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Company Profiles

  • 13.1. Lasko Products, LLC
    • 13.1.1. Business Overview
    • 13.1.2. Key Revenue and Financials
    • 13.1.3. Recent Developments
    • 13.1.4. Key Personnel/Key Contact Person
    • 13.1.5. Key Product/Services Offered
  • 13.2. Dyson Ltd.
  • 13.3. Honeywell International Inc.
  • 13.4. Vornado Air LLC
  • 13.5. Rowenta (Groupe SEB)
  • 13.6. Bajaj Electricals Ltd.
  • 13.7. Orient Electric Limited
  • 13.8. Usha International Ltd.
  • 13.9. Midea Group
  • 13.10. Holmes Products (Newell Brands)

14. Strategic Recommendations

15. About Us & Disclaimer