エンドポイント保護プラットフォーム市場- 世界の産業規模、シェア、動向、機会、予測、ソリューション別、展開別、用途別、地域別セグメント、競合、2020年～2030年

世界のエンドポイント保護プラットフォーム（EPP）市場は、2024年に133億米ドルと評価され、2030年には261億米ドルに達し、予測期間中のCAGRは11.7％で成長すると予測されています。

この市場は、ランサムウェア、フィッシング、ゼロデイ攻撃などのサイバー脅威の高度化と頻度の増加により急速に拡大しており、これが先進的なエンドポイントセキュリティソリューションの導入を組織に促しています。リモートワークやハイブリッドワークモデルの普及に加え、BYOD（Bring Your Own Device）ポリシーにより、脆弱なエンドポイントの数が大幅に増加しています。さらに、AI、IoT、クラウド・コンピューティングなどのテクノロジーに支えられたデジタルトランスフォーメーションへの取り組みにより、ITインフラの複雑性が増し、強固なエンドポイント保護が必要となっています。GDPR、HIPAA、CCPAのような規制上の義務付けは、コンプライアンス違反を回避し、データプライバシーを保護するために、エンドポイントデバイスを保護することを組織にさらに義務付けています。EPPにおけるAIと機械学習の採用が進むことで、脅威の検出と運用効率が向上し、拡張性の高いクラウドベースのプラットフォームへの移行が市場の成長を支えています。企業が進化するサイバーリスクを軽減するために統合セキュリティプラットフォームを優先する中、EPPソリューションは最新の企業サイバーセキュリティ戦略の中核的要素になりつつあります。

市場促進要因

サイバー脅威の高度化と量の増加

主な市場課題

多様化・進化するエンドポイントエコシステム管理の複雑化

主な市場動向

EPPソリューションにおける人工知能（AI）と機械学習（ML）の統合

目次

第1章 概要

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のエンドポイント保護プラットフォーム市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • ソリューション別（ソフトウェア、サービス）
  • 用途別（BFSI、ヘルスケアおよびライフサイエンス、政府および防衛、小売およびeコマース、ITおよび通信、エネルギーおよび公益事業、製造、その他）
  • 展開別（クラウド、オンプレミス）
  • 地域別（北米、欧州、南米、中東・アフリカ、アジア太平洋）
• 企業別（2024）
• 市場マップ

第6章 北米のエンドポイント保護プラットフォーム市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のエンドポイント保護プラットフォーム市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン

第8章 アジア太平洋地域のエンドポイント保護プラットフォーム市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • インド
  • 日本
  • 韓国
  • オーストラリア

第9章 中東・アフリカのエンドポイント保護プラットフォーム市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第10章 南米のエンドポイント保護プラットフォーム市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • コロンビア
  • アルゼンチン

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 企業プロファイル

• Microsoft Corporation
• Broadcom Inc.
• Trend Micro Incorporated
• CrowdStrike Holdings, Inc.
• McAfee Corp.
• Sophos Ltd.（a subsidiary of Thoma Bravo）
• SentinelOne, Inc.
• Bitdefender LLC

第14章 戦略的提言

第15章 調査会社について・免責事項

The Global Endpoint Protection Platform (EPP) Market was valued at USD 13.3 billion in 2024 and is projected to reach USD 26.1 billion by 2030, growing at a CAGR of 11.7% during the forecast period. This market is expanding rapidly due to the increasing sophistication and frequency of cyber threats such as ransomware, phishing, and zero-day attacks, which are driving organizations to adopt advanced endpoint security solutions. The proliferation of remote and hybrid work models, along with BYOD (Bring Your Own Device) policies, has significantly increased the number of vulnerable endpoints. Additionally, digital transformation initiatives supported by technologies like AI, IoT, and cloud computing have amplified IT infrastructure complexity, necessitating robust endpoint protection. Regulatory mandates such as GDPR, HIPAA, and CCPA further compel organizations to safeguard endpoint devices to avoid compliance violations and protect data privacy. The growing adoption of AI and machine learning in EPPs enhances threat detection and operational efficiency, while the shift toward scalable, cloud-based platforms supports market growth. As businesses prioritize unified security platforms to mitigate evolving cyber risks, EPP solutions are becoming a core element of modern enterprise cybersecurity strategies.

Key Market Drivers

Increasing Sophistication and Volume of Cyber Threats

The accelerating complexity and volume of cyberattacks targeting endpoint devices is a major catalyst for growth in the Endpoint Protection Platform (EPP) market. Traditional security tools are inadequate against advanced threats such as ransomware, advanced persistent threats (APTs), fileless malware, and zero-day exploits. Endpoints-spanning desktops, mobile devices, and tablets-are now primary attack surfaces for threat actors seeking unauthorized access to sensitive data.

To address this, EPPs are evolving to incorporate real-time detection, threat intelligence integration, behavioral analytics, and automated response mechanisms. Artificial intelligence and machine learning enable these platforms to detect previously unknown threats and predict malicious activity with greater accuracy. The rise in cyber incidents involving critical infrastructure, healthcare systems, and government entities has further reinforced the need for advanced endpoint defenses. Regulatory pressure and the high financial and reputational costs of breaches are compelling organizations to invest in modern EPP solutions, solidifying this trend as a dominant driver of market demand.

Key Market Challenges

Complexity of Managing Diverse and Evolving Endpoint Ecosystems

Managing a growing array of endpoint devices poses a major challenge for enterprises implementing EPP solutions. Organizations now rely on a broad spectrum of endpoints-including desktops, laptops, mobile phones, tablets, IoT devices, and virtual machines-across various platforms and networks. This diversity complicates the delivery of uniform security policies and comprehensive protection.

The shift to remote and hybrid work environments has increased reliance on personal and non-secure networks, further widening the threat landscape. Security teams are tasked with ensuring centralized control, real-time visibility, and effective threat response across a fragmented ecosystem. This complexity can hinder the implementation and scalability of EPP solutions, making it more difficult to maintain consistent and effective endpoint protection across all operational environments.

Key Market Trends

Integration of Artificial Intelligence (AI) and Machine Learning (ML) in EPP Solutions

A key trend shaping the Endpoint Protection Platform market is the integration of Artificial Intelligence (AI) and Machine Learning (ML) into endpoint security solutions. As cyber threats grow more sophisticated, conventional antivirus systems are no longer adequate. AI and ML technologies empower EPPs to deliver proactive, intelligent threat detection and response.

These platforms analyze large volumes of data to identify patterns, detect anomalies, and recognize emerging threats in real time. Continuous learning capabilities allow EPP systems to refine detection accuracy, reduce false positives, and adapt to new attack methods. Predictive analytics driven by AI further enhances an organization's ability to preempt and mitigate potential threats, making AI/ML integration a transformative element of modern endpoint protection strategies.

Key Market Players

• Microsoft Corporation
• Broadcom Inc.
• Trend Micro Incorporated
• CrowdStrike Holdings, Inc.
• McAfee Corp.
• Sophos Ltd. (a subsidiary of Thoma Bravo)
• SentinelOne, Inc.
• Bitdefender LLC

Report Scope:

In this report, the Global Endpoint Protection Platform Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Endpoint Protection Platform Market, By Solution:

• Software
• Service

Endpoint Protection Platform Market, By Application:

• BFSI
• Healthcare & Life Sciences
• Government & Defense
• Retail & eCommerce
• IT & Telecom
• Energy & Utilities
• Manufacturing
• Others

Endpoint Protection Platform Market, By Deployment:

• Cloud
• On-premise

Endpoint Protection Platform Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• South America
  • Brazil
  • Colombia
  • Argentina
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Endpoint Protection Platform Market.

Available Customizations:

Global Endpoint Protection Platform Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Endpoint Protection Platform Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Solution (Software, Service)
  • 5.2.2. By Application (BFSI, Healthcare & Life Sciences, Government & Defense, Retail & eCommerce, IT & Telecom, Energy & Utilities, Manufacturing, Others)
  • 5.2.3. By Deployment (Cloud, On-premise)
  • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
• 5.3. By Company (2024)
• 5.4. Market Map

6. North America Endpoint Protection Platform Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Solution
  • 6.2.2. By Application
  • 6.2.3. By Deployment
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Endpoint Protection Platform Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Solution
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Deployment
  • 6.3.2. Canada Endpoint Protection Platform Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Solution
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Deployment
  • 6.3.3. Mexico Endpoint Protection Platform Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Solution
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Deployment

7. Europe Endpoint Protection Platform Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Solution
  • 7.2.2. By Application
  • 7.2.3. By Deployment
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Endpoint Protection Platform Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Solution
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Deployment
  • 7.3.2. France Endpoint Protection Platform Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Solution
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Deployment
  • 7.3.3. United Kingdom Endpoint Protection Platform Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Solution
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Deployment
  • 7.3.4. Italy Endpoint Protection Platform Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Solution
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Deployment
  • 7.3.5. Spain Endpoint Protection Platform Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Solution
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Deployment

8. Asia Pacific Endpoint Protection Platform Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Solution
  • 8.2.2. By Application
  • 8.2.3. By Deployment
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Endpoint Protection Platform Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Solution
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Deployment
  • 8.3.2. India Endpoint Protection Platform Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Solution
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Deployment
  • 8.3.3. Japan Endpoint Protection Platform Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Solution
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Deployment
  • 8.3.4. South Korea Endpoint Protection Platform Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Solution
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Deployment
  • 8.3.5. Australia Endpoint Protection Platform Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Solution
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Deployment

9. Middle East & Africa Endpoint Protection Platform Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Solution
  • 9.2.2. By Application
  • 9.2.3. By Deployment
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Endpoint Protection Platform Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Solution
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Deployment
  • 9.3.2. UAE Endpoint Protection Platform Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Solution
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Deployment
  • 9.3.3. South Africa Endpoint Protection Platform Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Solution
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Deployment

10. South America Endpoint Protection Platform Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Solution
  • 10.2.2. By Application
  • 10.2.3. By Deployment
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Endpoint Protection Platform Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Solution
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Deployment
  • 10.3.2. Colombia Endpoint Protection Platform Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Solution
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Deployment
  • 10.3.3. Argentina Endpoint Protection Platform Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Solution
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Deployment

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends and Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Company Profiles

• 13.1. Microsoft Corporation
  • 13.1.1. Business Overview
  • 13.1.2. Key Revenue and Financials
  • 13.1.3. Recent Developments
  • 13.1.4. Key Personnel
  • 13.1.5. Key Product/Services Offered
• 13.2. Broadcom Inc.
• 13.3. Trend Micro Incorporated
• 13.4. CrowdStrike Holdings, Inc.
• 13.5. McAfee Corp.
• 13.6. Sophos Ltd. (a subsidiary of Thoma Bravo)
• 13.7. SentinelOne, Inc.
• 13.8. Bitdefender LLC

14. Strategic Recommendations

15. About Us & Disclaimer