補完代替医療市場- 世界の産業規模、シェア、動向、機会、予測、介入別、流通方法別、地域別、競合別、2020～2030年

補完代替医療（CAM）の世界市場は、2024年に1,523億1,000万米ドルと評価され、2030年には5,918億5,000万米ドルに達すると予測され、予測期間中のCAGRは25.36%で成長すると予測されています。

同市場は、総合的、予防的、個別化されたヘルスケアソリューションに対する消費者の嗜好の高まりに後押しされ、急成長を遂げています。鍼治療、ハーブ療法、ヨガ、瞑想などの療法は、全体的な幸福に焦点を当て、副作用を最小限に抑えることができるため、人気を集めています。慢性疾患や生活習慣病が急増していることが、CAMのアプローチを探求する個人をさらに駆り立てています。臨床的検証の強化、開業医の受け入れ拡大、一般市民の意識の高まりは、主流ヘルスケアの枠組みの中でのCAMの信頼性と統合を強化しています。さらに、製品デリバリーの革新、ウェルネスアプリの人気上昇、eコマースチャネルが、多様な人口層へのアクセスと採用を後押ししています。

市場促進要因

慢性疾患およびストレス関連の健康障害の増加

主な市場課題

標準化された規制と品質管理の欠如

主な市場動向

従来のヘルスケアシステムへのCAMの統合

目次

第1章 概要

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界の補完代替医療市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 介入別（伝統的代替医療/植物療法、マインドヒーリング、ボディヒーリング、外的エネルギー療法、アロマセラピー）
  • 流通方法別（直販、eコマース、通信販売）
  • 企業別（2024年）
  • 地域別
• 市場マップ

第6章 北米の補完代替医療市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • メキシコ
  • カナダ

第7章 欧州の補完代替医療市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • 英国
  • イタリア
  • スペイン

第8章 アジア太平洋地域の補完代替医療市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • インド
  • 韓国
  • 日本
  • オーストラリア

第9章 南米の補完代替医療市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第10章 中東・アフリカの補完代替医療市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 混乱：紛争、パンデミック、貿易障壁

第14章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第15章 競合情勢

• Columbia Nutritional, LLC
• Nordic Nutraceuticals A/S
• Ramamani Iyengar Memorial Yoga Institute
• The Healing Company Ltd.
• John Schumacher Unity Woods Yoga Centre
• Sheng Chang Pharmaceutical Company
• Pure Encapsulations, LLC
• Herb Pharm, LLC
• AYUSH Ayurvedic Pte Ltd.
• Gaia Herbs, Inc.

第16章 戦略的提言

第17章 調査会社について・免責事項

The Global Complementary and Alternative Medicine (CAM) Market was valued at USD 152.31 Billion in 2024 and is projected to reach USD 591.85 Billion by 2030, growing at a CAGR of 25.36% during the forecast period. The market is witnessing rapid growth fueled by increasing consumer preference for holistic, preventive, and personalized healthcare solutions. Therapies such as acupuncture, herbal remedies, yoga, and meditation are gaining traction due to their focus on overall well-being and minimal side effects. The surge in chronic illnesses and lifestyle-related disorders is further driving individuals to explore CAM approaches. Enhanced clinical validation, broader practitioner acceptance, and growing public awareness are reinforcing the credibility and integration of CAM within mainstream healthcare frameworks. Additionally, innovations in product delivery, rising popularity of wellness apps, and e-commerce channels are boosting accessibility and adoption across diverse population segments.

Key Market Drivers

Increase in Chronic and Stress-Related Health Conditions

The growing incidence of chronic and stress-induced disorders is a major factor propelling the CAM market. In the U.S., chronic conditions such as heart disease, diabetes, and arthritis affect the majority of adults, with approximately 60% having at least one chronic disease and 40% experiencing two or more, as reported by the CDC in 2023. Additionally, modern lifestyles have intensified stress-related health concerns, with the APA highlighting that nearly three-quarters of Americans face psychological and physical symptoms from stress. These trends are pushing consumers toward alternative therapies like mindfulness, acupuncture, and natural supplements, which are perceived as safer and more holistic solutions for long-term management. CAM interventions are increasingly favored for their ability to address both physical and mental well-being, appealing especially to younger and health-conscious demographics.

Key Market Challenges

Lack of Standardized Regulations and Quality Control

A critical challenge hindering the growth of the CAM market is the lack of harmonized regulatory standards and consistent quality control. Unlike conventional pharmaceuticals, many CAM products, particularly herbal and botanical formulations, are subject to disparate regulatory practices across regions. This fragmentation leads to inconsistencies in safety, labeling, and efficacy, which can diminish consumer trust and impede market expansion. Variability in raw material quality and manufacturing processes also contributes to uneven product performance, with risks of contamination, adulteration, or misrepresentation. The absence of universally accepted quality assurance frameworks not only undermines consumer confidence but also complicates commercialization efforts, discouraging large-scale investment and innovation within the sector.

Key Market Trends

Integration of CAM into Conventional Healthcare Systems

The integration of CAM therapies into mainstream healthcare is emerging as a key trend shaping the global market. Health institutions and government bodies are increasingly recognizing the value of combining CAM with conventional medicine to deliver comprehensive care. For instance, the U.S. Department of Veterans Affairs has adopted Complementary and Integrative Health approaches to enhance mental health services and pain management for veterans. Government initiatives such as the HHS-backed "Food Is Medicine" strategy also reflect growing institutional support for CAM-based nutritional and wellness interventions. These developments underscore a shift toward multidisciplinary care models that blend clinical science with alternative healing, fostering broader acceptance and institutional adoption of CAM practices.

Key Market Players

• Columbia Nutritional, LLC
• Nordic Nutraceuticals A/S
• Ramamani Iyengar Memorial Yoga Institute
• The Healing Company Ltd.
• John Schumacher Unity Woods Yoga Centre
• Sheng Chang Pharmaceutical Company
• Pure Encapsulations, LLC
• Herb Pharm, LLC
• AYUSH Ayurvedic Pte Ltd.
• Gaia Herbs, Inc.

Report Scope

In this report, the Global Complementary and Alternative Medicine Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Complementary and Alternative Medicine Market, By Intervention:

• Traditional Alternative Medicine/Botanicals
• Mind Healing
• Body Healing
• External Energy
• Aromatherapy

Complementary and Alternative Medicine Market, By Distribution Method:

• Direct Sales
• E-sales
• Distance Correspondence

Complementary and Alternative Medicine Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Complementary and Alternative Medicine Market.

Available Customizations

Global Complementary and Alternative Medicine Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Complementary and Alternative Medicine Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Intervention (Traditional Alternative Medicine/Botanicals, Mind Healing, Body Healing, External Energy, Aromatherapy)
  • 5.2.2. By Distribution Method (Direct Sales, E-sales, Distance Correspondence)
  • 5.2.3. By Company (2024)
  • 5.2.4. By Region
• 5.3. Market Map

6. North America Complementary and Alternative Medicine Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Intervention
  • 6.2.2. By Distribution Method
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Complementary and Alternative Medicine Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Intervention
      • 6.3.1.2.2. By Distribution Method
  • 6.3.2. Mexico Complementary and Alternative Medicine Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Intervention
      • 6.3.2.2.2. By Distribution Method
  • 6.3.3. Canada Complementary and Alternative Medicine Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Intervention
      • 6.3.3.2.2. By Distribution Method

7. Europe Complementary and Alternative Medicine Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Intervention
  • 7.2.2. By Distribution Method
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Complementary and Alternative Medicine Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Intervention
      • 7.3.1.2.2. By Distribution Method
  • 7.3.2. Germany Complementary and Alternative Medicine Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Intervention
      • 7.3.2.2.2. By Distribution Method
  • 7.3.3. United Kingdom Complementary and Alternative Medicine Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Intervention
      • 7.3.3.2.2. By Distribution Method
  • 7.3.4. Italy Complementary and Alternative Medicine Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Intervention
      • 7.3.4.2.2. By Distribution Method
  • 7.3.5. Spain Complementary and Alternative Medicine Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Intervention
      • 7.3.5.2.2. By Distribution Method

8. Asia-Pacific Complementary and Alternative Medicine Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Intervention
  • 8.2.2. By Distribution Method
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Complementary and Alternative Medicine Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Intervention
      • 8.3.1.2.2. By Distribution Method
  • 8.3.2. India Complementary and Alternative Medicine Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Intervention
      • 8.3.2.2.2. By Distribution Method
  • 8.3.3. South Korea Complementary and Alternative Medicine Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Intervention
      • 8.3.3.2.2. By Distribution Method
  • 8.3.4. Japan Complementary and Alternative Medicine Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Intervention
      • 8.3.4.2.2. By Distribution Method
  • 8.3.5. Australia Complementary and Alternative Medicine Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Intervention
      • 8.3.5.2.2. By Distribution Method

9. South America Complementary and Alternative Medicine Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Intervention
  • 9.2.2. By Distribution Method
  • 9.2.3. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Complementary and Alternative Medicine Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Intervention
      • 9.3.1.2.2. By Distribution Method
  • 9.3.2. Argentina Complementary and Alternative Medicine Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Intervention
      • 9.3.2.2.2. By Distribution Method
  • 9.3.3. Colombia Complementary and Alternative Medicine Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Intervention
      • 9.3.3.2.2. By Distribution Method

10. Middle East and Africa Complementary and Alternative Medicine Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Intervention
  • 10.2.2. By Distribution Method
  • 10.2.3. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Complementary and Alternative Medicine Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Intervention
      • 10.3.1.2.2. By Distribution Method
  • 10.3.2. Saudi Arabia Complementary and Alternative Medicine Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Intervention
      • 10.3.2.2.2. By Distribution Method
  • 10.3.3. UAE Complementary and Alternative Medicine Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Intervention
      • 10.3.3.2.2. By Distribution Method

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Columbia Nutritional, LLC
  • 15.1.1. Business Overview
  • 15.1.2. Company Snapshot
  • 15.1.3. Products & Services
  • 15.1.4. Financials (As Reported)
  • 15.1.5. Recent Developments
  • 15.1.6. Key Personnel Details
  • 15.1.7. SWOT Analysis
• 15.2. Nordic Nutraceuticals A/S
• 15.3. Ramamani Iyengar Memorial Yoga Institute
• 15.4. The Healing Company Ltd.
• 15.5. John Schumacher Unity Woods Yoga Centre
• 15.6. Sheng Chang Pharmaceutical Company
• 15.7. Pure Encapsulations, LLC
• 15.8. Herb Pharm, LLC
• 15.9. AYUSH Ayurvedic Pte Ltd.
• 15.10. Gaia Herbs, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer