企業イベント市場- 世界の産業規模、シェア、動向、機会、予測、イベントタイプ別、プラットフォーム別、参加者規模別、地域別、競合別、2020～2030年

世界の企業イベントの市場規模は2024年に3,181億9,000万米ドル、2030年には5,392億2,000万米ドルに達すると予測され、予測期間中のCAGRは9.25%で成長すると予測されています。

同市場は、シークレットギャザリング、サイレント会議、ランチクラブのような体験型ネットワーキングイベントなど、革新的なイベント形式に対する需要の高まりに後押しされ、ダイナミックな変貌を遂げています。これらのユニークなコンセプトは、エンゲージメント、創造性、戦略的交流に関する進化する企業の期待に応えるものです。加えて、従業員の参加、没入型体験、エンターテインメントの側面への注目の高まりは、企業イベントの範囲と複雑さを広げています。また、政府が支援する起業家育成プログラムや世界的なスタートアップイニシアチブも、若者や起業家志望者を巻き込む会議、セミナー、ピッチイベントを促進し、需要を喚起しています。この成長は、デジタル統合や、専門能力開発プログラムへのZ世代やミレニアル世代の参加増加によって、さらに加速しています。

市場促進要因

従業員エンゲージメントと定着率の重要性の高まり

主な市場課題

高コストと予算制約

主な市場動向

ハイブリッドイベントとバーチャルイベントの台頭

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界の企業イベント市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • イベントタイプ別（会議/セミナー、展示会/トレードショー、インセンティブプログラム、社内会議、その他）
  • プラットフォーム別（バーチャルイベント、ハイブリッドイベント、リアルイベント）
  • 参加者規模別（小規模グループ、中規模グループ、大規模グループ）
  • 地域別
  • 企業別（2024年）
• 市場マップ

第6章 北米の企業イベント市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州の企業イベント市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域の企業イベント市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • ベトナム
  • 韓国

第9章 中東・アフリカの企業イベント市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ
  • クウェート
  • エジプト

第10章 南米の企業イベント市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • Alive Network Ltd.
  • All American Entertainment
  • Bassett Events Inc.
  • Booking Entertainment
  • Contraband Entertainment
  • Corporate Entertainment Agency
  • DCM Event Management
  • DNA Entertainment Networks Pvt. Ltd.
  • Entertainers Worldwide Ltd.
  • Eventive Marketing Inc.

第15章 戦略的提言

第16章 調査会社について・免責事項

The Global Corporate Event Market was valued at USD 318.19 Billion in 2024 and is projected to reach USD 539.22 Billion by 2030, growing at a CAGR of 9.25% during the forecast period. The market is witnessing dynamic transformation fueled by the rising demand for innovative event formats such as secret gatherings, silent conferences, and experiential networking events like lunch clubbing. These unique concepts cater to evolving corporate expectations around engagement, creativity, and strategic interaction. Additionally, heightened focus on employee participation, immersive experiences, and entertainment aspects has broadened the scope and complexity of corporate events. Government-supported entrepreneurship programs and global startup initiatives are also catalyzing demand, as they facilitate conferences, seminars, and pitch events that engage youth and aspiring entrepreneurs. This growth is further amplified by digital integration and the rising participation of Gen Z and millennials in professional development programs.

Key Market Drivers

Rising Importance of Employee Engagement and Retention

The increasing focus on employee engagement and retention is a key driver in the global corporate event market. Organizations are recognizing the strategic value of entertainment-led events such as team-building retreats, wellness getaways, and celebratory gatherings. These initiatives enhance workplace culture, reduce stress, and strengthen interpersonal connections among employees, thereby boosting morale and reducing attrition. With millennials and Gen Z making up a significant portion of the workforce, there is a heightened demand for work environments that prioritize well-being, recognition, and creative engagement. Corporate events serve as a platform to reward performance, build brand loyalty internally, and foster team cohesion, making them a critical component of modern HR strategies. As a result, businesses are increasingly investing in customized entertainment experiences to support long-term talent retention.

Key Market Challenges

High Costs and Budget Constraints

Managing expenses continues to be a major hurdle in the corporate event market. From venue bookings and catering to live performances and technical equipment, organizing corporate events incurs substantial costs. Smaller firms often find it difficult to allocate adequate funds for such initiatives, while larger enterprises must justify ROI against intangible benefits like team morale or brand image. Budget scrutiny becomes even more intense during economic downturns, with discretionary spending on entertainment often reduced first. Additionally, inflation and rising costs in the post-pandemic period have placed further pressure on event planning budgets. Vendors and service providers have increased their rates, making cost optimization a critical requirement for event organizers. To navigate these financial challenges, companies must focus on maximizing value through meticulous planning, cost-sharing strategies, and leveraging digital platforms where feasible.

Key Market Trends

Rise of Hybrid and Virtual Events

The shift toward hybrid and virtual formats is reshaping the corporate event landscape. Originally driven by pandemic restrictions, these formats have now become preferred options for many organizations due to their scalability and cost-efficiency. Hybrid events combine in-person attendance with virtual participation, allowing for broader outreach and flexibility. Companies can now engage remote employees, international stakeholders, or clients without the need for physical travel. These events also offer enhanced tracking capabilities, such as real-time analytics and audience engagement metrics, which support data-driven decision-making for future events. Technological enhancements including gamified experiences, virtual networking spaces, and augmented reality components are enriching user interaction and retention. The hybrid model offers the dual advantage of inclusivity and reduced overhead, making it a sustainable long-term solution for corporate engagement.

Key Market Players

• Alive Network Ltd.
• All American Entertainment
• Bassett Events Inc.
• Booking Entertainment
• Contraband Entertainment
• Corporate Entertainment Agency
• DCM Event Management
• DNA Entertainment Networks Pvt. Ltd.
• Entertainers Worldwide Ltd.
• Eventive Marketing Inc.

Report Scope:

In this report, the global Corporate Event Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Corporate Event Market, By Event Type:

• Conference/Seminar
• Trade Shows/Exhibitions
• Incentive Programs
• Company Meetings
• Others

Corporate Event Market, By Platform:

• Virtual Events
• Hybrid Events
• Physical Events

Corporate Event Market, By Audience Size:

• Small Groups
• Medium Groups
• Large Groups

Corporate Event Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Kuwait
  • Egypt
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global Corporate Event Market.

Available Customizations:

Global Corporate Event Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Corporate Event Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Event Type (Conference/Seminar, Trade Shows/Exhibitions, Incentive Programs, Company Meetings, Others)
  • 5.2.2. By Platform (Virtual Events, Hybrid Events, Physical Events)
  • 5.2.3. By Audience Size (Small Groups, Medium Groups, Large Groups)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Corporate Event Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Event Type
  • 6.2.2. By Platform
  • 6.2.3. By Audience Size
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Corporate Event Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Event Type
      • 6.3.1.2.2. By Platform
      • 6.3.1.2.3. By Audience Size
  • 6.3.2. Canada Corporate Event Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Event Type
      • 6.3.2.2.2. By Platform
      • 6.3.2.2.3. By Audience Size
  • 6.3.3. Mexico Corporate Event Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Event Type
      • 6.3.3.2.2. By Platform
      • 6.3.3.2.3. By Audience Size

7. Europe Corporate Event Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Event Type
  • 7.2.2. By Platform
  • 7.2.3. By Audience Size
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Corporate Event Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Event Type
      • 7.3.1.2.2. By Platform
      • 7.3.1.2.3. By Audience Size
  • 7.3.2. Germany Corporate Event Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Event Type
      • 7.3.2.2.2. By Platform
      • 7.3.2.2.3. By Audience Size
  • 7.3.3. Spain Corporate Event Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Event Type
      • 7.3.3.2.2. By Platform
      • 7.3.3.2.3. By Audience Size
  • 7.3.4. Italy Corporate Event Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Event Type
      • 7.3.4.2.2. By Platform
      • 7.3.4.2.3. By Audience Size
  • 7.3.5. United Kingdom Corporate Event Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Event Type
      • 7.3.5.2.2. By Platform
      • 7.3.5.2.3. By Audience Size

8. Asia-Pacific Corporate Event Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Event Type
  • 8.2.2. By Platform
  • 8.2.3. By Audience Size
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Corporate Event Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Event Type
      • 8.3.1.2.2. By Platform
      • 8.3.1.2.3. By Audience Size
  • 8.3.2. Japan Corporate Event Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Event Type
      • 8.3.2.2.2. By Platform
      • 8.3.2.2.3. By Audience Size
  • 8.3.3. India Corporate Event Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Event Type
      • 8.3.3.2.2. By Platform
      • 8.3.3.2.3. By Audience Size
  • 8.3.4. Vietnam Corporate Event Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Event Type
      • 8.3.4.2.2. By Platform
      • 8.3.4.2.3. By Audience Size
  • 8.3.5. South Korea Corporate Event Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Event Type
      • 8.3.5.2.2. By Platform
      • 8.3.5.2.3. By Audience Size

9. Middle East & Africa Corporate Event Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Event Type
  • 9.2.2. By Platform
  • 9.2.3. By Audience Size
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Corporate Event Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Event Type
      • 9.3.1.2.2. By Platform
      • 9.3.1.2.3. By Audience Size
  • 9.3.2. Saudi Arabia Corporate Event Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Event Type
      • 9.3.2.2.2. By Platform
      • 9.3.2.2.3. By Audience Size
  • 9.3.3. UAE Corporate Event Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Event Type
      • 9.3.3.2.2. By Platform
      • 9.3.3.2.3. By Audience Size
  • 9.3.4. Turkey Corporate Event Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Event Type
      • 9.3.4.2.2. By Platform
      • 9.3.4.2.3. By Audience Size
  • 9.3.5. Kuwait Corporate Event Market Outlook
    • 9.3.5.1. Market Size & Forecast
      • 9.3.5.1.1. By Value
    • 9.3.5.2. Market Share & Forecast
      • 9.3.5.2.1. By Event Type
      • 9.3.5.2.2. By Platform
      • 9.3.5.2.3. By Audience Size
  • 9.3.6. Egypt Corporate Event Market Outlook
    • 9.3.6.1. Market Size & Forecast
      • 9.3.6.1.1. By Value
    • 9.3.6.2. Market Share & Forecast
      • 9.3.6.2.1. By Event Type
      • 9.3.6.2.2. By Platform
      • 9.3.6.2.3. By Audience Size

10. South America Corporate Event Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Event Type
  • 10.2.2. By Platform
  • 10.2.3. By Audience Size
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Corporate Event Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Event Type
      • 10.3.1.2.2. By Platform
      • 10.3.1.2.3. By Audience Size
  • 10.3.2. Argentina Corporate Event Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Event Type
      • 10.3.2.2.2. By Platform
      • 10.3.2.2.3. By Audience Size
  • 10.3.3. Colombia Corporate Event Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Event Type
      • 10.3.3.2.2. By Platform
      • 10.3.3.2.3. By Audience Size

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Alive Network Ltd.
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. All American Entertainment
  • 14.1.3. Bassett Events Inc.
  • 14.1.4. Booking Entertainment
  • 14.1.5. Contraband Entertainment
  • 14.1.6. Corporate Entertainment Agency
  • 14.1.7. DCM Event Management
  • 14.1.8. DNA Entertainment Networks Pvt. Ltd.
  • 14.1.9. Entertainers Worldwide Ltd.
  • 14.1.10. Eventive Marketing Inc.

15. Strategic Recommendations

16. About Us & Disclaimer