企業イベントの世界市場 - 見通しと予測（2024年～2029年）

世界の企業イベントの市場規模は、2023年～2029年にCAGRで10.61%の成長が見込まれます。

市場の動向と促進要因

技術革新の増加

企業イベント市場では、チケッティングソフトウェア、イベントアプリケーション、VR、データアナリティクス、情報通信技術など、技術の活用が著しいです。技術は、通常とは異なるレベルの効率性、簡素化されたプロセス、卓越した参加者体験、データによる考察からなる有益な意思決定を強化するため、イベントの計画と管理の実行において極めて重要な役割を担っています。また、企業イベント管理では、AIがバーチャルイベントやハイブリッドイベントで極めて重要な役割を果たしています。これは、AIのチャットボットが参加者の問い合わせに即座に個人的な回答を提供し、機械学習アルゴリズムが参加者の行動を予測し、計画の決定を正当化する可能性が高いからです。これらの要因は、企業イベントにおける技術の影響力を示しており、イベント開催における継続的な成長と成功に向けたイノベーションの状況を位置づけています。

バーチャル/ハイブリッドイベントの台頭

ハイブリッドイベントは、企業イベント市場における成長動向を示すもので、物理的要素とオンライン要素を組み合わせたイベントです。ハイブリッドイベントは、近年大きな盛り上がりを見せており、企業イベントの市場力学と密接に関係しています。デジタル技術もまた、バーチャルイベントの採用を加速させました。これは、多くの組織が、イベントにバーチャル要素を取り入れることで、広範で多様なオーディエンスにリーチできるという利点を認識したからです。このため、参加者が直接参加するか、バーチャルに参加するか、あるいはその両方を組み合わせて参加するかを選択できるハイブリッドアプローチが進歩しました。

セグメンテーション考察

イベントタイプの考察

2023年、カンファレンス・セミナーセグメントが世界市場のシェアを独占しました。同セグメントは、予測期間を通じてその優位性を維持すると予測されます。これは、カンファレンス・セミナーが、実験、ディスカッション、参加者の交流を通じて、学びながら実践する雰囲気を作り出す形式で実施されるイベントであることに起因しています。さらに、デジタルトランスフォーメーションの台頭、グローバリゼーション、急速に変化する環境において競争力を維持する必要性から、カンファレンス・セミナーは知識の伝達とイノベーションに不可欠なものとなっています。さらに、見本市・展示会セグメントは、予測期間にCAGRで約11%のもっとも高い成長率を示しています。これは、企業の知名度を高め、ブランド認知度を向上させるための産業イベントが増加しているためです。

イベント規模の考察

メガ・大規模イベント規模セグメントが世界の企業イベント市場でもっとも大きなシェアを占めています。メガ・大規模イベントセグメントは、新たな投資、ビジネス、スポンサーシップなど、経済的な利益を提供することから、顕著な市場シェアを占めています。これらのイベントの特徴は、大規模な計画、高い予算、高度なロジスティクスの必要性です。しかし、小規模イベントの人気が高まるにつれて、より個人的で親密な体験が必要とされるようになり、参加者はより効果的なネットワークを構築し、アイデアを交換し、永続的な関係を築くことができるようになりました。したがって、小規模・中規模企業イベントの支援は、予測期間にもっとも高いCAGRで成長すると予測されます。

プラットフォームの考察

2023年、物理的イベントセグメントがもっとも高い市場シェアを占めました。これは、物理的イベントを実施するための広範な方法論と技術によりもっとも多く実施されているためです。物理的企業イベントには、カンファレンス、セミナー、見本市、展示会、製品発表会、チームビルディング活動、インセンティブプログラムなどが含まれます。この産業では、クライアントの進化するニーズに対応するため、包括的で革新的なソリューションを提供するケースが増えています。イベント管理企業は、イベントアプリ、RFIDバッジ、AIを活用したネットワーキングツールなど、技術主導のソリューションに投資し、参加者の体験を向上させています。例えば、CventやFreemanのような企業は、登録、マーケティング、アナリティクス、現場管理を統合したエンドツーエンドのイベント管理プラットフォームを開発しており、主催者は業務を効率化し、参加者の行動に関する有益な知見を得ることができます。

当レポートでは、世界の企業イベント市場について調査分析し、各地域の市場規模と予測、重要な動向、主要企業などの情報を提供しています。

目次

第1章 調査範囲

• 市場の定義
• 対象セグメントと定義
• 市場派生

第2章 重要考察

• 機会のポケット
• 概要
• 市場動向
• セグメンテーション分析
• 地域の分析
• ベンダー情勢

第3章 市場の概要

第4章 イントロダクション

• 概要
• 消費者行動の考察
• 企業イベント市場における持続可能性
• 企業イベントを通じた従業員エンゲージメント
• 企業イベントマーケティングにおけるソーシャルメディアの影響
• 新興市場における企業イベントの成長
• 経済的影響の分析
• パンデミック後の力学のシフトと課題

第5章 市場の機会と動向

• バーチャル/ハイブリッドイベントの増加
• 技術革新の増加
• パーソナライゼーションへのデータアナリティクスの利用の増加

第6章 市場成長の実現要因

• 中小企業の急増
• 展示会・博覧会
• 起業とビジネスセミナーへの関心の高まり

第7章 市場抑制要因

• 企業イベントに関連する高い運営コスト
• 参加者の期待の変化
• 世界の不確実性

第8章 市場情勢

• 市場規模と予測
• ファイブフォース分析

第9章 イベントタイプ

• 市場スナップショットと成長促進要因
• 市場の概要
• カンファレンス・セミナー
• 展示会
• 企業ビジネスイベント
• その他のイベント

第10章 イベント規模

• 市場スナップショットと成長促進要因
• 市場の概要
• メガ・大規模
• 小規模・中規模

第11章 プラットフォーム

• 市場スナップショットと成長促進要因
• 市場の概要
• 物理的
• バーチャル
• ハイブリッド

第12章 産業

• 市場スナップショットと成長促進要因
• 市場の概要
• 技術
• 自動車
• 医療・医薬品
• 金融・銀行
• その他の産業

第13章 地域

• 市場スナップショットと成長促進要因
• 地理的概要

第14章 北米

• 市場規模と予測
• イベントタイプ
• イベント規模
• プラットフォーム
• 産業
• 主要国
• 米国の市場規模と予測
• カナダの市場規模と予測

第15章 欧州

• 市場規模と予測
• イベントタイプ
• イベント規模
• プラットフォーム
• 産業
• 主要国
• ドイツの市場規模と予測
• 英国の市場規模と予測
• フランスの市場規模と予測
• イタリアの市場規模と予測
• スペインの市場規模と予測

第16章 アジア太平洋

• 市場規模と予測
• イベントタイプ
• イベント規模
• プラットフォーム
• 産業
• 主要国
• 中国の市場規模と予測
• 日本の市場規模と予測
• インドの市場規模と予測
• オーストラリアの市場規模と予測
• 韓国の市場規模と予測
• タイの市場規模と予測
• マレーシアの市場規模と予測

第17章 ラテンアメリカ

• 市場規模と予測
• イベントタイプ
• イベント規模
• プラットフォーム
• 産業
• 主要国
• ブラジルの市場規模と予測
• コロンビアの市場規模と予測
• メキシコの市場規模と予測
• アルゼンチンの市場規模と予測

第18章 中東・アフリカ

• 市場規模と予測
• イベントタイプ
• イベント規模
• プラットフォーム
• 産業
• 主要国
• アラブ首長国連邦の市場規模と予測
• サウジアラビアの市場規模と予測
• 南アフリカの市場規模と予測
• カタール：市場規模と予測

第19章 競合情勢

• 競合の概要

第20章 主要企業のプロファイル

• AMERICAN MEETINGS
• CREATIVE GROUP
• FREEMAN
• 360 DESTINATION GROUP

第21章 その他の主要ベンダー

• AMERICAN EXPRESS GLOBAL BUSINESS TRAVEL
• ASIA PACIFIC EVENTS
• ATPI
• BCD MEETINGS & EVENTS
• CLARION EVENTS
• DRAGONFLY AGENCY
• ENCORE CREATIONS PVT. LTD
• ENTERTAINING ASIA
• GES
• HOSTS GLOBAL
• INFORMA
• MAGMA EVENT
• MARITZ
• MCVEIGH GLOBAL MEETINGS AND EVENTS (INTELETRAVEL)
• PENGUINS
• PRA EVENTS
• REED EXHIBITIONS
• RIVIERA EVENTS
• IMPRINT EVENTS GROUP
• TCG EVENTS
• THE SPECIAL EVENT COMPANY (DRPG)
• VISTA EVENTS

第22章 レポートの概要

• 重要事項
• 戦略的推奨

第23章 量的サマリー

• 市場の実績：地域別
• 市場：地域別
• イベントタイプ
• イベント規模
• プラットフォーム
• 産業

第24章 北米

• イベントタイプ
• イベント規模
• プラットフォーム
• 産業

第25章 欧州

• イベントタイプ
• イベント規模
• プラットフォーム
• 産業

第26章 アジア太平洋

• イベントタイプ
• イベント規模
• プラットフォーム
• 産業

第27章 ラテンアメリカ

• イベントタイプ
• イベント規模
• プラットフォーム
• 産業

第28章 中東・アフリカ

• イベントタイプ
• イベント規模
• プラットフォーム
• 産業

第29章 付録

LIST OF EXHIBITS

LIST OF EXHIBITS

• EXHIBIT 1 MARKET SIZE CALCULATION APPROACH 2023
• EXHIBIT 1 LATEST TRENDS IN CORPORATE EVENT INDUSTRY
• EXHIBIT 2 FACTORS DRIVING DEMAND FOR CORPORATE EVENT SERVICES
• EXHIBIT 3 KEY COMPONENTS OF ECONOMIC IMPACT
• EXHIBIT 4 IMPACT OF RISE IN VIRTUAL & HYBRID EVENTS
• EXHIBIT 5 UPCOMING HYBRID CORPORATE EVENTS
• EXHIBIT 6 IMPACT OF INCREASING TECHNOLOGICAL INNOVATIONS
• EXHIBIT 7 KEY TECHNOLOGICAL ADVANCES IN CORPORATE EVENT INDUSTRY
• EXHIBIT 8 IMPACT OF RISING USE OF DATA ANALYTICS FOR PERSONALIZATION
• EXHIBIT 9 KEY FACTORS CONTRIBUTING TO THE RISING USE OF DATA ANALYTICS
• EXHIBIT 10 IMPACT OF RAPID INCREASE IN SMALL & MEDIUM ENTERPRISES
• EXHIBIT 11 IMPACT OF TRADE SHOWS & EXPOS
• EXHIBIT 12 UPCOMING TRADE SHOWS
• EXHIBIT 13 IMPACT OF GROWING INTEREST IN ENTREPRENEURSHIP AND BUSINESS SEMINARS
• EXHIBIT 14 IMPACT OF HIGH OPERATIONAL COST ASSOCIATED WITH CORPORATE EVENTS
• EXHIBIT 15 IMPACT OF CHANGING ATTENDEE EXPECTATIONS
• EXHIBIT 16 IMPACT OF GLOBAL UNCERTAINTIES
• EXHIBIT 17 GLOBAL CORPORATE EVENT INDUSTRY MARKET 2020-2029 ($ BILLION)
• EXHIBIT 18 FACTORS CONTRIBUTING TO CORPORATE EVENT INDUSTRY MARKET
• EXHIBIT 19 KEY ENABLERS FOR GLOBAL CORPORATE EVENT INDUSTRY MARKET
• EXHIBIT 20 FIVE FORCES ANALYSIS 2023
• EXHIBIT 21 INCREMENTAL GROWTH BY EVENT TYPE 2023 & 2029
• EXHIBIT 22 CLASSIFICATION OF EVENT TYPE SEGMENT
• EXHIBIT 23 BENEFITS OF USING CORPORATE EVENTS SERVICES
• EXHIBIT 24 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY CONFERENCES & SEMINARS 2020-2029 ($ BILLION)
• EXHIBIT 25 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY TRADE SHOWS & EXHIBITIONS 2020-2029 ($ BILLION)
• EXHIBIT 26 BENEFITS OF USING CORPORATE EVENTS SERVICES IN COMPANY BUSINESS EVENTS
• EXHIBIT 27 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY COMPANY BUSINESS EVENTS 2020-2029 ($ BILLION)
• EXHIBIT 28 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY OTHER EVENTS2020-2029 ($ BILLION)
• EXHIBIT 29 INCREMENTAL GROWTH BY EVENT SIZE 2023 & 2029
• EXHIBIT 30 ABSOLUTE GROWTH RATE OF GLOBAL CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2023-2029
• EXHIBIT 31 GLOBAL MEGA & LARGE-SCALE CORPORATE EVENT INDUSTRY MARKET 2020-2029 ($ BILLION)
• EXHIBIT 32 GLOBAL SMALL & MEDIUM-SCALE CORPORATE EVENT INDUSTRY MARKET 2020-2029 ($ BILLION)
• EXHIBIT 33 INCREMENTAL GROWTH BY PLATFORM 2023 & 2029
• EXHIBIT 34 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2023 (% SHARE)
• EXHIBIT 35 GLOBAL PHYSICAL CORPORATE EVENT INDUSTRY MARKET 2020-2029 ($ BILLION)
• EXHIBIT 36 GLOBAL VIRTUAL CORPORATE EVENT INDUSTRY MARKET 2020-2029 ($ BILLION)
• EXHIBIT 37 GLOBAL HYBRID CORPORATE EVENT INDUSTRY MARKET 2020-2029 ($ BILLION)
• EXHIBIT 38 INCREMENTAL GROWTH BY INDUSTRY 2023 & 2029
• EXHIBIT 39 ABSOLUTE GROWTH RATE OF GLOBAL CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2023-2029
• EXHIBIT 40 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY TECHNOLOGY 2020-2029 ($ BILLION)
• EXHIBIT 41 GLOBAL ELECTRIC CAR SALES 2020-2024 (MILLIONS)
• EXHIBIT 42 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY AUTOMOTIVE 2020-2029 ($ BILLION)
• EXHIBIT 43 CORPORATE EVENTS HELD BY HEALTHCARE & PHARMACEUTICAL INDUSTRY
• EXHIBIT 44 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY HEALTHCARE & PHARMACEUTICALS 2020-2029 ($ BILLION)
• EXHIBIT 45 BENEFITS OF USING CORPORATE EVENT MANAGEMENT IN FINANCE & BANKING SECTOR
• EXHIBIT 46 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY FINANCES & BANKING 2020-2029 ($ BILLION)
• EXHIBIT 47 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY OTHER INDUSTRIES 2020-2029 ($ BILLION)
• EXHIBIT 48 INCREMENTAL GROWTH BY GEOGRAPHY 2023 & 2029
• EXHIBIT 49 GLOBAL CORPORATE EVENT INDUSTRY MARKET 2023 (% SHARE)
• EXHIBIT 50 NORTH AMERICA CORPORATE EVENT INDUSTRY MARKET 2020-2029 ($ BILLION)
• EXHIBIT 51 INCREMENTAL GROWTH IN NORTH AMERICA 2023 & 2029
• EXHIBIT 52 CORPORATE EVENT INDUSTRY MARKET IN US 2020-2029 ($ BILLION)
• EXHIBIT 53 CORPORATE EVENT INDUSTRY MARKET IN CANADA 2020-2029 ($ BILLION)
• EXHIBIT 54 EUROPE CORPORATE EVENT INDUSTRY MARKET 2020-2029 ($ BILLION)
• EXHIBIT 55 INCREMENTAL GROWTH IN EUROPE 2023 & 2029
• EXHIBIT 56 CORPORATE EVENT INDUSTRY MARKET IN GERMANY 2020-2029 ($ BILLION)
• EXHIBIT 57 CORPORATE EVENT INDUSTRY MARKET IN UK 2020-2029 ($ BILLION)
• EXHIBIT 58 CORPORATE EVENT INDUSTRY MARKET IN FRANCE 2020-2029 ($ BILLION)
• EXHIBIT 59 NUMBER OF UPCOMING TRADE SHOWS IN FRANCE 2025
• EXHIBIT 60 CORPORATE EVENT INDUSTRY MARKET IN ITALY 2020-2029 ($ BILLION)
• EXHIBIT 61 NUMBER OF UPCOMING TRADE SHOWS IN ITALY 2025
• EXHIBIT 62 CORPORATE EVENT INDUSTRY MARKET IN SPAIN 2020-2029 ($ BILLION)
• EXHIBIT 63 KEY FACTS & FIGURES OF BARCELONA
• EXHIBIT 64 CORPORATE EVENT INDUSTRY MARKET IN APAC 2023 (% SHARE)
• EXHIBIT 65 APAC CORPORATE EVENT INDUSTRY MARKET 2020-2029 ($ BILLION)
• EXHIBIT 66 INCREMENTAL GROWTH IN APAC 2023 & 2029
• EXHIBIT 67 CORPORATE EVENT INDUSTRY MARKET IN CHINA 2020-2029 ($ BILLION)
• EXHIBIT 68 CORPORATE EVENT INDUSTRY MARKET IN JAPAN 2020-2029 ($ BILLION)
• EXHIBIT 69 CORPORATE EVENT INDUSTRY MARKET IN INDIA 2020-2029 ($ BILLION)
• EXHIBIT 70 CORPORATE EVENT INDUSTRY MARKET IN AUSTRALIA 2020-2029 ($ BILLION)
• EXHIBIT 71 CORPORATE EVENT INDUSTRY MARKET IN SOUTH KOREA 2020-2029 ($ BILLION)
• EXHIBIT 72 CORPORATE EVENT INDUSTRY MARKET IN THAILAND 2020-2029 ($ BILLION)
• EXHIBIT 73 CORPORATE EVENT INDUSTRY MARKET IN MALAYSIA 2020-2029 ($ BILLION)
• EXHIBIT 74 COUNTRY WISE ABSOLUTE GROWTH RATE OF LATIN AMERICA CORPORATE EVENT MARKET
• EXHIBIT 75 LATIN AMERICA CORPORATE EVENT INDUSTRY MARKET 2020-2029 ($ BILLION)
• EXHIBIT 76 INCREMENTAL GROWTH IN LATIN AMERICA 2023 & 2029
• EXHIBIT 77 CORPORATE EVENT INDUSTRY MARKET IN BRAZIL 2020-2029 ($ BILLION)
• EXHIBIT 78 CORPORATE EVENT INDUSTRY MARKET IN COLOMBIA 2020-2029 ($ BILLION)
• EXHIBIT 79 CORPORATE EVENT INDUSTRY MARKET IN MEXICO 2020-2029 ($ BILLION)
• EXHIBIT 80 CORPORATE EVENT INDUSTRY MARKET IN ARGENTINA 2020-2029 ($ BILLION)
• EXHIBIT 81 COUNTRY WISE ABSOLUTE GROWTH RATE OF LATIN AMERICA CORPORATE EVENT INDUSTRY MARKET
• EXHIBIT 82 MIDDLE EAST & AFRICA CORPORATE EVENT INDUSTRY MARKET 2020-2029 ($ BILLION)
• EXHIBIT 83 INCREMENTAL GROWTH IN MIDDLE EAST 2023 & 2029
• EXHIBIT 84 CORPORATE EVENT INDUSTRY MARKET IN UAE 2020-2029 ($ BILLION)
• EXHIBIT 85 CORPORATE EVENT INDUSTRY MARKET IN SAUDI ARABIA 2020-2029 ($ BILLION)
• EXHIBIT 86 CORPORATE EVENT INDUSTRY MARKET IN SOUTH AFRICA 2020-2029 ($ BILLION)
• EXHIBIT 87 CORPORATE EVENT INDUSTRY MARKET IN QATAR 2020-2029 ($ BILLION)
• EXHIBIT 88 COMPETITIVE FACTORS AFFECTING VENDORS OF THE GLOBAL EVENT MARKET
• EXHIBIT 89 KEY CAVEATS

LIST OF TABLES

• TABLE 1 EVOLUTION OF CORPORATE EVENT STRATEGIES 2020-2023
• TABLE 2 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY CONFERENCES & SEMINARS BY GEOGRAPHY 2020-2022 ($ BILLION)
• TABLE 3 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY CONFERENCES & SEMINARS BY GEOGRAPHY 2023-2029 ($ BILLION)
• TABLE 4 UPCOMING GLOBAL CORPORATE TRADE SHOWS IN 2025
• TABLE 5 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY TRADE SHOWS & EXHIBITIONS BY GEOGRAPHY 2020-2022 ($ BILLION)
• TABLE 6 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY TRADE SHOWS & EXHIBITIONS BY GEOGRAPHY 2023-2029 ($ BILLION)
• TABLE 7 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY COMPANY BUSINESS EVENTS BY GEOGRAPHY 2020-2022 ($ BILLION)
• TABLE 8 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY COMPANY BUSINESS EVENTS BY GEOGRAPHY 2023-2029 ($ BILLION)
• TABLE 9 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY OTHER EVENTS BY GEOGRAPHY 2020-2022 ($ BILLION)
• TABLE 10 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY OTHER EVENTS BY GEOGRAPHY 2023-2029 ($ BILLION)
• TABLE 11 GLOBAL MEGA & LARGE-SCALE CORPORATE EVENT INDUSTRY MARKET BY GEOGRAPHY 2020-2022 ($ BILLION)
• TABLE 12 GLOBAL MEGA & LARGE-SCALE CORPORATE EVENT INDUSTRY MARKET BY GEOGRAPHY 2023-2029 ($ BILLION)
• TABLE 13 GLOBAL SMALL & MEDIUM-SCALE CORPORATE EVENT INDUSTRY MARKET BY GEOGRAPHY 2020-2022 ($ BILLION)
• TABLE 14 GLOBAL SMALL & MEDIUM-SCALE CORPORATE EVENT INDUSTRY MARKET BY GEOGRAPHY 2023-2029 ($ BILLION)
• TABLE 15 GLOBAL PHYSICAL CORPORATE EVENT INDUSTRY MARKET BY GEOGRAPHY 2020-2022 ($ BILLION)
• TABLE 16 GLOBAL PHYSICAL CORPORATE EVENT INDUSTRY MARKET BY GEOGRAPHY 2023-2029 ($ BILLION)
• TABLE 17 GLOBAL VIRTUAL CORPORATE EVENT INDUSTRY MARKET BY GEOGRAPHY 2020-2022 ($ BILLION)
• TABLE 18 GLOBAL VIRTUAL CORPORATE EVENT INDUSTRY MARKET BY GEOGRAPHY 2023-2029 ($ BILLION)
• TABLE 19 GLOBAL HYBRID CORPORATE EVENT INDUSTRY MARKET BY GEOGRAPHY 2020-2022 ($ BILLION)
• TABLE 20 GLOBAL HYBRID CORPORATE EVENT INDUSTRY MARKET BY GEOGRAPHY 2023-2029 ($ BILLION)
• TABLE 21 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY TECHNOLOGY BY GEOGRAPHY 2020-2022 ($ BILLION)
• TABLE 22 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY TECHNOLOGY BY GEOGRAPHY 2023-2029 ($ BILLION)
• TABLE 23 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY AUTOMOTIVE BY GEOGRAPHY 2020-2022 ($ BILLION)
• TABLE 24 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY AUTOMOTIVE BY GEOGRAPHY 2023-2029 ($ BILLION)
• TABLE 25 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY HEALTHCARE & PHARMACEUTICALS BY GEOGRAPHY 2020-2022 ($ BILLION)
• TABLE 26 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY HEALTHCARE & PHARMACEUTICALS BY GEOGRAPHY 2023-2029 ($ BILLION)
• TABLE 27 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY FINANCES & BANKING BY GEOGRAPHY 2020-2022 ($ BILLION)
• TABLE 28 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY FINANCES & BANKING BY GEOGRAPHY 2023-2029 ($ BILLION)
• TABLE 29 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY OTHER INDUSTRIES BY GEOGRAPHY 2020-2022 ($ BILLION)
• TABLE 30 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY OTHER INDUSTRIES BY GEOGRAPHY 2023-2029 ($ BILLION)
• TABLE 31 NORTH AMERICA CORPORATE EVENT INDUSTRY MARKET BY EVENT TYPE 2020-2022 ($ BILLION)
• TABLE 32 NORTH AMERICA CORPORATE EVENT INDUSTRY MARKET BY EVENT TYPE 2023-2029 ($ BILLION)
• TABLE 33 NORTH AMERICA CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2020-2022 ($ BILLION)
• TABLE 34 NORTH AMERICA CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2023-2029 ($ BILLION)
• TABLE 35 NORTH AMERICA CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2020-2022 ($ BILLION)
• TABLE 36 NORTH AMERICA CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2023-2029 ($ BILLION)
• TABLE 37 NORTH AMERICA CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2020-2022 ($ BILLION)
• TABLE 38 NORTH AMERICA CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2023-2029 ($ BILLION)
• TABLE 39 UPCOMING LOCAL GOVERNMENT CONFERENCES IN CANADA 2024
• TABLE 40 TRADE SHOWS IN EUROPE 2024
• TABLE 41 EUROPE CORPORATE EVENT INDUSTRY MARKET BY EVENT TYPE 2020-2022 ($ BILLION)
• TABLE 42 EUROPE CORPORATE EVENT INDUSTRY MARKET BY EVENT TYPE 2023-2029 ($ BILLION)
• TABLE 43 EUROPE CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2020-2022 ($ BILLION)
• TABLE 44 EUROPE CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2023-2029 ($ BILLION)
• TABLE 45 EUROPE CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2020-2022 ($ BILLION)
• TABLE 46 EUROPE CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2023-2029 ($ BILLION)
• TABLE 47 EUROPE CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2020-2022 ($ BILLION)
• TABLE 48 EUROPE CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2023-2029 ($ BILLION)
• TABLE 49 APAC CORPORATE EVENT INDUSTRY MARKET BY EVENT TYPE 2020-2022 ($ BILLION)
• TABLE 50 APAC CORPORATE EVENT INDUSTRY MARKET BY EVENT TYPE 2023-2029 ($ BILLION)
• TABLE 51 APAC CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2020-2022 ($ BILLION)
• TABLE 52 APAC CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2023-2029 ($ BILLION)
• TABLE 53 APAC CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2020-2022 ($ BILLION)
• TABLE 54 APAC CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2023-2029 ($ BILLION)
• TABLE 55 APAC CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2020-2022 ($ BILLION)
• TABLE 56 APAC CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2023-2029 ($ BILLION)
• TABLE 57 UPCOMING STATISTICS CONFERENCES SCHEDULED IN TOKYO
• TABLE 58 UPCOMING CONFERENCES IN THAILAND
• TABLE 59 FAMOUS TRADE FAIRS IN KUALA LUMPUR 2023-2025
• TABLE 60 LATIN AMERICA CORPORATE EVENT INDUSTRY MARKET BY EVENT TYPE 2020-2022 ($ BILLION)
• TABLE 61 LATIN AMERICA CORPORATE EVENT INDUSTRY MARKET BY EVENT TYPE 2023-2029 ($ BILLION)
• TABLE 62 LATIN AMERICA CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2020-2022 ($ BILLION)
• TABLE 63 LATIN AMERICA CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2023-2029 ($ BILLION)
• TABLE 64 LATIN AMERICA CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2020-2022 ($ BILLION)
• TABLE 65 LATIN AMERICA CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2023-2029 ($ BILLION)
• TABLE 66 LATIN AMERICA CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2020-2022 ($ BILLION)
• TABLE 67 LATIN AMERICA CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2023-2029 ($ BILLION)
• TABLE 68 UPCOMING TRADE SHOWS IN ARGENTINA
• TABLE 69 MIDDLE EAST & AFRICA CORPORATE EVENT INDUSTRY MARKET BY EVENT TYPE 2020-2022 ($ BILLION)
• TABLE 70 MIDDLE EAST & AFRICA CORPORATE EVENT INDUSTRY MARKET BY EVENT TYPE 2023-2029 ($ BILLION)
• TABLE 71 MIDDLE EAST & AFRICA CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2020-2022 ($ BILLION)
• TABLE 72 MIDDLE EAST & AFRICA CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2023-2029 ($ BILLION)
• TABLE 73 MIDDLE EAST & AFRICA CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2020-2022 ($ BILLION)
• TABLE 74 MIDDLE EAST & AFRICA CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2023-2029 ($ BILLION)
• TABLE 75 MIDDLE EAST & AFRICA CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2020-2022 ($ BILLION)
• TABLE 76 MIDDLE EAST & AFRICA CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2023-2029 ($ BILLION)
• TABLE 77 UPCOMING BUSINESS CONFERENCES IN QATAR
• TABLE 78 AMERICAN MEETINGS: MAJOR SERVICE OFFERINGS
• TABLE 79 CREATIVE GROUP: MAJOR SERVICE OFFERINGS
• TABLE 80 FREEMAN: MAJOR SERVICE OFFERINGS
• TABLE 81 360 DESTINATION GROUP: MAJOR SERVICE OFFERINGS
• TABLE 82 AMERICAN EXPRESS GLOBAL BUSINESS TRAVEL: MAJOR SERVICE OFFERINGS
• TABLE 83 ASIA PACIFIC EVENTS: MAJOR SERVICE OFFERINGS
• TABLE 84 ATPI: MAJOR SERVICE OFFERINGS
• TABLE 85 BCD MEETINGS & EVENTS: MAJOR SERVICE OFFERINGS
• TABLE 86 CLARION EVENTS: MAJOR SERVICE OFFERINGS
• TABLE 87 DRAGONFLY AGENCY: MAJOR SERVICE OFFERINGS
• TABLE 88 ENCORE CREATIONS PVT. LTD: MAJOR SERVICE OFFERINGS
• TABLE 89 ENTERTAINING ASIA: MAJOR SERVICE OFFERINGS
• TABLE 90 GES: MAJOR SERVICE OFFERINGS
• TABLE 91 GLOBAL HOSTS: MAJOR SERVICE OFFERINGS
• TABLE 92 INFORMA: MAJOR SERVICE OFFERINGS
• TABLE 93 MAGMA EVENT: MAJOR SERVICE OFFERINGS
• TABLE 94 MARITZ: MAJOR SERVICE OFFERINGS
• TABLE 95 MCVEIGH GLOBAL MEETINGS AND EVENTS: MAJOR SERVICE OFFERINGS
• TABLE 96 PENGUINS: MAJOR SERVICE OFFERINGS
• TABLE 97 PRA EVENTS: MAJOR SERVICE OFFERINGS
• TABLE 98 REED EXHIBITIONS: MAJOR SERVICE OFFERINGS
• TABLE 99 RIVIERA EVENTS: MAJOR SERVICE OFFERINGS
• TABLE 100 IMPRINT EVENTS GROUP: MAJOR SERVICE OFFERINGS
• TABLE 101 TCG EVENTS: MAJOR SERVICE OFFERINGS
• TABLE 102 THE SPECIAL EVENT COMPANY: MAJOR SERVICE OFFERINGS
• TABLE 103 VISTA EVENTS: MAJOR SERVICE OFFERINGS
• TABLE 104 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY GEOGRAPHY 2020-202 ($ BILLION)
• TABLE 105 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY GEOGRAPHY 2023-2029 ($ BILLION)
• TABLE 106 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY EVENT TYPE 2020-2022 ($ BILLION)
• TABLE 107 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY EVENT TYPE 2023-2029 ($ BILLION)
• TABLE 108 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2020-2022 ($ BILLION)
• TABLE 109 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2023-2029 ($ BILLION)
• TABLE 110 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2020-2022 ($ BILLION)
• TABLE 111 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2023-2029 ($ BILLION)
• TABLE 112 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2020-2022 ($ BILLION)
• TABLE 113 GLOBAL CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2023-2029 ($ BILLION)
• TABLE 114 NORTH AMERICA CORPORATE EVENT INDUSTRY MARKET BY EVENT TYPE 2020-2022 ($ BILLION)
• TABLE 115 NORTH AMERICA CORPORATE EVENT INDUSTRY MARKET BY EVENT TYPE 2023-2029 ($ BILLION)
• TABLE 116 NORTH AMERICA CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2020-2022 ($ BILLION)
• TABLE 117 NORTH AMERICA CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2023-2029 ($ BILLION)
• TABLE 118 NORTH AMERICA CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2020-2022 ($ BILLION)
• TABLE 119 NORTH AMERICA CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2023-2029 ($ BILLION)
• TABLE 120 NORTH AMERICA CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2020-2022 ($ BILLION)
• TABLE 121 NORTH AMERICA CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2023-2029 ($ BILLION)
• TABLE 122 EUROPE CORPORATE EVENT INDUSTRY MARKET BY EVENT TYPE 2020-2022 ($ BILLION)
• TABLE 123 EUROPE CORPORATE EVENT INDUSTRY MARKET BY EVENT TYPE 2023-2029 ($ BILLION)
• TABLE 124 EUROPE CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2020-2022 ($ BILLION)
• TABLE 125 EUROPE CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2023-2029 ($ BILLION)
• TABLE 126 EUROPE CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2020-2022 ($ BILLION)
• TABLE 127 EUROPE CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2023-2029 ($ BILLION)
• TABLE 128 EUROPE CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2020-2022 ($ BILLION)
• TABLE 129 EUROPE CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2023-2029 ($ BILLION)
• TABLE 130 APAC CORPORATE EVENT INDUSTRY MARKET BY EVENT TYPE 2020-2022 ($ BILLION)
• TABLE 131 APAC CORPORATE EVENT INDUSTRY MARKET BY EVENT TYPE 2023-2029 ($ BILLION)
• TABLE 132 APAC CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2020-2022 ($ BILLION)
• TABLE 133 APAC CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2023-2029 ($ BILLION)
• TABLE 134 APAC CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2020-2022 ($ BILLION)
• TABLE 135 APAC CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2023-2029 ($ BILLION)
• TABLE 136 APAC CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2020-2022 ($ BILLION)
• TABLE 137 APAC CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2023-2029 ($ BILLION)
• TABLE 138 LATIN AMERICA CORPORATE EVENT INDUSTRY MARKET BY EVENT TYPE 2020-2022 ($ BILLION)
• TABLE 139 LATIN AMERICA CORPORATE EVENT INDUSTRY MARKET BY EVENT TYPE 2023-2029 ($ BILLION)
• TABLE 140 LATIN AMERICA CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2020-2022 ($ BILLION)
• TABLE 141 LATIN AMERICA CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2023-2029 ($ BILLION)
• TABLE 142 LATIN AMERICA CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2020-2022 ($ BILLION)
• TABLE 143 LATIN AMERICA CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2023-2029 ($ BILLION)
• TABLE 144 LATIN AMERICA CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2020-2022 ($ BILLION)
• TABLE 145 LATIN AMERICA CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2023-2029 ($ BILLION)
• TABLE 146 MIDDLE EAST & AFRICA CORPORATE EVENT INDUSTRY MARKET BY EVENT TYPE 2020-2022 ($ BILLION)
• TABLE 147 MIDDLE EAST & AFRICA CORPORATE EVENT INDUSTRY MARKET BY EVENT TYPE 2023-2029 ($ BILLION)
• TABLE 148 MIDDLE EAST & AFRICA CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2020-2022 ($ BILLION)
• TABLE 149 MIDDLE EAST & AFRICA CORPORATE EVENT INDUSTRY MARKET BY EVENT SIZE 2023-2029 ($ BILLION)
• TABLE 150 MIDDLE EAST & AFRICA CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2020-2022 ($ BILLION)
• TABLE 151 MIDDLE EAST & AFRICA CORPORATE EVENT INDUSTRY MARKET BY PLATFORM 2023-2029 ($ BILLION)
• TABLE 152 MIDDLE EAST & AFRICA CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2020-2022 ($ BILLION)
• TABLE 153 MIDDLE EAST & AFRICA CORPORATE EVENT INDUSTRY MARKET BY INDUSTRY 2023-2029 ($ BILLION)
• TABLE 154 CURRENCY CONVERSION 2017-2023

The global corporate event market is expected to grow at a CAGR of 10.61% from 2023 to 2029.

MARKET TRENDS & DRIVERS

Increasing Technological Innovations

Technology utilization is significant in the corporate event market through ticketing software, event applications, virtual reality, data analytics, information, and communication technologies. Technology is a crucial part of the execution of event planning and management as it enhances unusual levels of efficiency, processes that have been simplified, exceptional attendee experiences, and valuable decisions coming from the insight enabled by the data. Also, in corporate event management, artificial intelligence plays a pivotal role in virtual and hybrid events as its chatbots provide immediate personal responses to the attendees' queries, and machine learning algorithms are likely to forecast the attendees' behavior to justify planning decisions. These factors indicate the influence of technology on corporate events, positioning the circumstance for innovation to the continued growth and success in organizing events.

Rise in Virtual & Hybrid Events

The hybrid event signifies a growing trend in the corporate event market; these events combine physical and online elements. It has gained substantial momentum in recent years and is closely related to the market dynamics of the corporate event, driving increased demand for corporate event services. Digital technology has also accelerated the adoption of virtual events as numerous organizations recognized the benefits of reaching an expansive and diverse audience by incorporating virtual factors into their events. This led to the progression of the hybrid approach, where attendees can choose to participate in person, virtually, or a combination of both.

SEGMENTATION INSIGHTS

INSIGHTS BY EVENT TYPE

The global corporate event market by event type is segmented into conferences & seminars, trade shows & exhibitions, company business events, and other events. In 2023, the conferences & seminars segment dominated the global market share. It is estimated to maintain its dominance through the forecast period. This is attributed to the fact that conferences & seminars are events conducted in a format that creates a learning-by-doing atmosphere through experiments, discussion, and interaction among the attendees. Moreover, the rise of digital transformation, globalization, and the need for businesses to stay competitive in a rapidly changing environment has made conferences and seminars indispensable for knowledge transfer and innovation. Furthermore, the trade shows & exhibitions segment is growing at the highest CAGR of around 11% during the forecast period, owing to the rising industry events to raise business profile and generate brand awareness.

Segmentation by Event Type

• Conferences & Seminars
• Trade Shows & Exhibitions
• Company Business Events
• Other Events

INSIGHTS BY EVENT SIZE

The mega & large scale event size segment holds the most significant global corporate event market share. The mega & large event segment holds a prominent market share as the segment offers economic benefits, including new investments, business, sponsorships, etc. These events are characterized by their extensive planning requirements, high budgets, and the necessity for sophisticated logistics, as they often feature elaborate setups, advanced technology, and multiple stakeholders involved in their execution. However, with the rising popularity of small-scale events, the need for more personalized and intimate experiences allows participants to network more effectively, exchange ideas, and create lasting relationships. Thus, helping small & medium-scale corporate events is estimated to grow at the highest CAGR during the forecast period.

Segmentation by Event Size

• Mega & Large Scale
• Small & Medium Scale

INSIGHTS BY PLATFORM

The global corporate event market by platform is segmented into physical, virtual, and hybrid. In 2023, the physical events segment held the highest market share as they are the most conducted due to extensive methodologies and techniques for conducting physical events. Physical corporate events include conferences, seminars, trade shows, exhibitions, product launches, team-building activities, and incentive programs. The industry increasingly delivers comprehensive, innovative solutions to meet clients' evolving needs. Event management companies invest in technology-driven solutions, such as event apps, RFID badges, and AI-powered networking tools, to enhance the attendee experience. For instance, companies like Cvent and Freeman have developed end-to-end event management platforms that integrate registration, marketing, analytics, and on-site management, allowing organizers to streamline operations and gain valuable insights into attendee behavior.

Segmentation by Platform

• Physical
• Virtual
• Hybrid

INSIGHTS BY INDUSTRY

The global corporate event market by industry is segmented into technology, automotive, healthcare & pharmaceutical, finance & banking, and other industries. The technology segment holds the most prominent global market share. The technology industry encompasses a vast array of businesses involved in the development, production, and distribution of technology-based products and services. The rise of the technology industry has directly influenced the growth of corporate events as companies increasingly leverage these platforms to showcase their innovations and relationships within their ecosystem. Technology giants like Microsoft and Google hosted high-profile conferences that brought together industry leaders, developers, and customers, emphasizing collaboration and innovation. These events often feature speeches, product launches, and interactive workshops, creating opportunities for networking and knowledge sharing.

Segmentation by Industry

• Technology
• Automotive
• Healthcare & Pharmaceutical
• Finance & Banking
• Other Industries

GEOGRAPHICAL ANALYSIS

The North American region dominated the global corporate event market, accounting for a global revenue share of over 35% in 2023. The region's high share can be attributed to its robust corporate culture and high demand for professional event management services. The industry in North America is substantial, with countries like the U.S. and Canada being the primary drivers of the market. For instance, events such as CES (Consumer Electronics Show) in Las Vegas and Dreamforce by Salesforce in San Francisco in 2023 emphasized the increasing demand for professional event services. Additionally, Europe is the second largest market, accounting for an incremental growth of over USD 71.4 billion during the forecast period. Germany and the U.K. are some of the major countries contributing to the European market. The London Tech Week in 2023 they have attracted thousands of participants across the globe, contributing to the incremental market growth in Europe.

Further, the APAC region is experiencing rapid growth in the global corporate event market, surged by emerging economies like China and India, where the demand for large-scale events is accelerating. For instance, the China Import and Export Fair in Guangzhou 2024 involved multinational corporations contributing to the surging demand for event services. Latin America and the Middle East & Africa also offer opportunities for the corporate event market with rising international conferences and trade shows. Brazil and UAE are major countries for events, drawing thousands of professionals and major tech companies from worldwide.

Segmentation by Geography

• North America
  • The U.S.
  • Canada
• Europe
  • Germany
  • The U.K.
  • France
  • Italy
  • Spain
• APAC
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Thailand
  • Malaysia
• Latin America
  • Brazil
  • Colombia
  • Mexico
  • Argentina
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa
  • Qatar

VENDORS LANDSCAPE

The global corporate event market is competitive, encompassing various services and solutions for planning, organizing, and executing multiple events, from corporate meetings, conferences, trade shows, and more. Service providers strive to distinguish themselves through strategies, strengths, and exceptional selling propositions. Major global corporate event market participants include American Meetings, Freeman, and 360 Destination Group. Extreme competition has led to persistent innovation, with corporations concentrating on improving user experience and integrating advanced technologies like artificial intelligence and virtual reality to expand their global reach. For instance, in 2023, Freeman introduced eco-friendly event planning services, such as carbon offset programs and waste-reduction strategies, which became progressively important for clients to minimize their environmental footprint.

Key Company Profiles

• American Meetings
• Creative Group
• Freeman
• 360 Destination Group

Other Prominent Vendors

• American Express Global Business Travel
• Asia Pacific Events
• ATPI
• BCD Meetings & Events
• Clarion Events
• Dragonfly Agency
• Encore Creations Pvt. Ltd
• Entertaining Asia
• GES
• Hosts Global
• Informa
• Magma Event
• Maritz
• McVeigh Global Meetings and Events (MGME)
• penguins
• PRA Events
• Reed Exhibitions
• Riviera Events
• Imprint Events Group
• TCG Events
• The Special Event Company (DRPG)
• Vista Events

KEY QUESTIONS ANSWERED:

1. How big is the global corporate event market?

2. What is the growth rate of the global corporate event market?

3. Which region dominates the global corporate event market share?

4. What are the significant trends in the corporate event market?

5. Who are the key players in the global corporate event market?

TABLE OF CONTENTS

1. SCOPE & COVERAGE

• 1.1. MARKET DEFINITION
  • 1.1.1. INCLUSIONS
  • 1.1.2. EXCLUSIONS
  • 1.1.3. MARKET ESTIMATION CAVEATS
• 1.2. SEGMENTS COVERED & DEFINITION
  • 1.1.1 MARKET SEGMENTATION BY EVENT TYPE
  • 1.1.2 MARKET SEGMENTATION BY EVENT SIZE
  • 1.1.3 MARKET SEGMENTATION BY PLATFORM
  • 1.1.4 MARKET SEGMENTATION BY INDUSTRY
  • 1.1.5 REGIONS & COUNTRIES COVERED
• 1.3. MARKET DERIVATION
  • 1.3.1. HISTORIC, BASE, & FORECAST YEARS

2. PREMIUM INSIGHTS

• 2.1. OPPORTUNITY POCKETS
  • 2.1.1. REGIONAL INSIGHTS
• 2.2. OVERVIEW
• 2.3. MARKET TRENDS
  • 2.3.1. INCREASING TECHNOLOGICAL INNOVATIONS
  • 2.3.2. RISE IN VIRTUAL & HYBRID EVENTS
• 2.4. SEGMENTATION ANALYSIS
  • 2.4.1. EVENT TYPE
  • 2.4.2. EVENT SIZE
  • 2.4.3. PLATFORM
• 2.5. GEOGRAPHICAL ANALYSIS
• 2.6. VENDORS LANDSCAPE

3. MARKET AT A GLANCE

4. INTRODUCTION

• 4.1. OVERVIEW
• 4.2. CONSUMER BEHAVIOR INSIGHTS
• 4.3. SUSTAINABILITY IN THE CORPORATE EVENT MARKET
• 4.4. EMPLOYEE ENGAGEMENT THROUGH CORPORATE EVENTS
• 4.5. INFLUENCE OF SOCIAL MEDIA ON CORPORATE EVENT MARKETING
• 4.6. GROWTH OF CORPORATE EVENTS IN EMERGING MARKETS
• 4.7. ECONOMIC IMPACT ANALYSIS
  • 4.7.1. DIRECT IMPACT
  • 4.7.2. INDIRECT IMPACT
  • 4.7.3. INDUCED IMPACT
• 4.8. CHALLENGES AND SHIFTING DYNAMICS IN THE POST-PANDEMIC

5. MARKET OPPORTUNITIES & TRENDS

• 5.1. RISE IN VIRTUAL & HYBRID EVENTS
• 5.2. INCREASING TECHNOLOGICAL INNOVATIONS
• 5.3. RISING USE OF DATA ANALYTICS FOR PERSONALIZATION

6. MARKET GROWTH ENABLERS

• 6.1. RAPID INCREASES IN SMALL & MEDIUM ENTERPRISES
• 6.2. TRADE SHOWS & EXPOS
• 6.3. GROWING INTEREST IN ENTREPRENEURSHIP AND BUSINESS SEMINARS

7. MARKET RESTRAINTS

• 7.1. HIGH OPERATIONAL COSTS ASSOCIATED WITH CORPORATE EVENTS
• 7.2. CHANGING ATTENDEE EXPECTATIONS
• 7.3. GLOBAL UNCERTAINTIES

8. MARKET LANDSCAPE

• 8.1. MARKET SIZE & FORECAST
• 8.2. FIVE FORCES ANALYSIS
  • 8.2.1. THREAT OF NEW ENTRANTS
  • 8.2.2. BARGAINING POWER OF SUPPLIERS
  • 8.2.3. BARGAINING POWER OF BUYERS
  • 8.2.4. THREAT OF SUBSTITUTES
  • 8.2.5. COMPETITIVE RIVALRY

9. EVENT TYPE

• 9.1. MARKET SNAPSHOT & GROWTH ENGINE
• 9.2. MARKET OVERVIEW
• 9.3. CONFERENCES & SEMINARS
  • 9.3.1. MARKET SIZE & FORECAST
  • 9.3.2. HISTORIC: MARKET BY GEOGRAPHY
  • 9.3.3. MARKET BY GEOGRAPHY
• 9.4. TRADE SHOWS & EXHIBITIONS
  • 9.4.1. MARKET SIZE & FORECAST
  • 9.4.2. HISTORIC: MARKET BY GEOGRAPHY
  • 9.4.3. MARKET BY GEOGRAPHY
• 9.5. COMPANY BUSINESS EVENTS
  • 9.5.1. MARKET SIZE & FORECAST
  • 9.5.2. HISTORIC: MARKET BY GEOGRAPHY
  • 9.5.3. MARKET BY GEOGRAPHY
• 9.6. OTHER EVENTS
  • 9.6.1. MARKET SIZE & FORECAST
  • 9.6.2. HISTORIC: MARKET BY GEOGRAPHY
  • 9.6.3. MARKET BY GEOGRAPHY

10. EVENT SIZE

• 10.1. MARKET SNAPSHOT & GROWTH ENGINE
• 10.2. MARKET OVERVIEW
• 10.3. MEGA & LARGE-SCALE
  • 10.3.1. MARKET SIZE & FORECAST
  • 10.3.2. HISTORIC: MARKET BY GEOGRAPHY
  • 10.3.3. MARKET BY GEOGRAPHY
• 10.4. SMALL & MEDIUM SCALE
  • 10.4.1. MARKET SIZE & FORECAST
  • 10.4.2. HISTORIC: MARKET BY GEOGRAPHY
  • 10.4.3. MARKET BY GEOGRAPHY

11. PLATFORM

• 11.1. MARKET SNAPSHOT & GROWTH ENGINE
• 11.2. MARKET OVERVIEW
• 11.3. PHYSICAL
  • 11.3.1. MARKET SIZE & FORECAST
  • 11.3.2. HISTORIC: MARKET BY GEOGRAPHY
  • 11.3.3. MARKET BY GEOGRAPHY
• 11.4. VIRTUAL
  • 11.4.1. MARKET SIZE & FORECAST
  • 11.4.2. HISTORIC: MARKET BY GEOGRAPHY
  • 11.4.3. MARKET BY GEOGRAPHY
• 11.5. HYBRID
  • 11.5.1. MARKET SIZE & FORECAST
  • 11.5.2. HISTORIC: MARKET BY GEOGRAPHY
  • 11.5.3. MARKET BY GEOGRAPHY

12. INDUSTRY

• 12.1. MARKET SNAPSHOT & GROWTH ENGINE
• 12.2. MARKET OVERVIEW
• 12.3. TECHNOLOGY
  • 12.3.1. MARKET SIZE & FORECAST
  • 12.3.2. HISTORIC: MARKET BY GEOGRAPHY
  • 12.3.3. MARKET BY GEOGRAPHY
• 12.4. AUTOMOTIVE
  • 12.4.1. MARKET SIZE & FORECAST
  • 12.4.2. HISTORIC: MARKET BY GEOGRAPHY
  • 12.4.3. MARKET BY GEOGRAPHY
• 12.5. HEALTHCARE & PHARMACEUTICALS
  • 12.5.1. MARKET SIZE & FORECAST
  • 12.5.2. HISTORIC: MARKET BY GEOGRAPHY
  • 12.5.3. MARKET BY GEOGRAPHY
• 12.6. FINANCES & BANKING
  • 12.6.1. MARKET SIZE & FORECAST
  • 12.6.2. HISTORIC: MARKET BY GEOGRAPHY
  • 12.6.3. MARKET BY GEOGRAPHY
• 12.7. OTHER INDUSTRIES
  • 12.7.1. MARKET SIZE & FORECAST
  • 12.7.2. HISTORIC: MARKET BY GEOGRAPHY
  • 12.7.3. MARKET BY GEOGRAPHY

13. GEOGRAPHY

• 13.1. MARKET SNAPSHOT & GROWTH ENGINE
• 13.2. GEOGRAPHIC OVERVIEW

14. NORTH AMERICA

• 14.1. MARKET SIZE & FORECAST
• 14.2. EVENT TYPE
  • 14.2.1. HISTORIC: MARKET SIZE & FORECAST
  • 14.2.2. MARKET SIZE & FORECAST
• 14.3. EVENT SIZE
  • 14.3.1. HISTORIC: MARKET SIZE & FORECAST
  • 14.3.2. MARKET SIZE & FORECAST
• 14.4. PLATFORM
  • 14.4.1. HISTORIC: MARKET SIZE & FORECAST
  • 14.4.2. MARKET SIZE & FORECAST
• 14.5. INDUSTRY
  • 14.5.1. HISTORIC: MARKET SIZE & FORECAST
  • 14.5.2. MARKET SIZE & FORECAST
• 14.6. KEY COUNTRIES
• 14.7. US: MARKET SIZE & FORECAST
• 14.8. CANADA: MARKET SIZE & FORECAST

15. EUROPE

• 15.1. MARKET SIZE & FORECAST
• 15.2. EVENT TYPE
  • 15.2.1. HISTORIC: MARKET SIZE & FORECAST
  • 15.2.2. MARKET SIZE & FORECAST
• 15.3. EVENT SIZE
  • 15.3.1. HISTORIC: MARKET SIZE & FORECAST
  • 15.3.2. MARKET SIZE & FORECAST
• 15.4. BY PLATFORM
  • 15.4.1. HISTORIC: MARKET SIZE & FORECAST
  • 15.4.2. MARKET SIZE & FORECAST
• 15.5. INDUSTRY
  • 15.5.1. HISTORIC: MARKET SIZE & FORECAST
  • 15.5.2. MARKET SIZE & FORECAST
• 15.6. KEY COUNTRIES
• 15.7. GERMANY: MARKET SIZE & FORECAST
• 15.8. UK: MARKET SIZE & FORECAST
• 15.9. FRANCE: MARKET SIZE & FORECAST
• 15.10. ITALY: MARKET SIZE & FORECAST
• 15.11. SPAIN: MARKET SIZE & FORECAST

16. APAC

• 16.1. MARKET SIZE & FORECAST
• 16.2. EVENT TYPE
  • 16.2.1. HISTORIC: MARKET SIZE & FORECAST
  • 16.2.2. MARKET SIZE & FORECAST
• 16.3. EVENT SIZE
  • 16.3.1. HISTORIC: MARKET SIZE & FORECAST
  • 16.3.2. MARKET SIZE & FORECAST
• 16.4. BY PLATFORM
  • 16.4.1. HISTORIC: MARKET SIZE & FORECAST
  • 16.4.2. MARKET SIZE & FORECAST
• 16.5. INDUSTRY
  • 16.5.1. HISTORIC: MARKET SIZE & FORECAST
  • 16.5.2. MARKET SIZE & FORECAST
• 16.6. KEY COUNTRIES
• 16.7. CHINA: MARKET SIZE & FORECAST
• 16.8. JAPAN: MARKET SIZE & FORECAST
• 16.9. INDIA: MARKET SIZE & FORECAST
• 16.10. AUSTRALIA: MARKET SIZE & FORECAST
• 16.11. SOUTH KOREA: MARKET SIZE & FORECAST
• 16.12. THAILAND: MARKET SIZE & FORECAST
• 16.13. MALAYSIA: MARKET SIZE & FORECAST

17. LATIN AMERICA

• 17.1. MARKET SIZE & FORECAST
• 17.2. EVENT TYPE
  • 17.2.1. HISTORIC: MARKET SIZE & FORECAST
  • 17.2.2. MARKET SIZE & FORECAST
• 17.3. EVENT SIZE
  • 17.3.1. HISTORIC: MARKET SIZE & FORECAST
  • 17.3.2. MARKET SIZE & FORECAST
• 17.4. PLATFORM
  • 17.4.1. HISTORIC: MARKET SIZE & FORECAST
  • 17.4.2. MARKET SIZE & FORECAST
• 17.5. INDUSTRY
  • 17.5.1. HISTORIC: MARKET SIZE & FORECAST
  • 17.5.2. MARKET SIZE & FORECAST
• 17.6. KEY COUNTRIES
• 17.7. BRAZIL: MARKET SIZE & FORECAST
• 17.8. COLOMBIA: MARKET SIZE & FORECAST
• 17.9. MEXICO: MARKET SIZE & FORECAST
• 17.10. ARGENTINA: MARKET SIZE & FORECAST

18. MIDDLE EAST & AFRICA

• 18.1. MARKET SIZE & FORECAST
• 18.2. EVENT TYPE
  • 18.2.1. HISTORIC: MARKET SIZE & FORECAST
  • 18.2.2. MARKET SIZE & FORECAST
• 18.3. EVENT SIZE
  • 18.3.1. HISTORIC: MARKET SIZE & FORECAST
  • 18.3.2. MARKET SIZE & FORECAST
• 18.4. BY PLATFORM
  • 18.4.1. HISTORIC: MARKET SIZE & FORECAST
  • 18.4.2. MARKET SIZE & FORECAST
• 18.5. INDUSTRY
  • 18.5.1. HISTORIC: MARKET SIZE & FORECAST
  • 18.5.2. MARKET SIZE & FORECAST
• 18.6. KEY COUNTRIES
• 18.7. UAE: MARKET SIZE & FORECAST
• 18.8. SAUDI ARABIA: MARKET SIZE & FORECAST
• 18.9. SOUTH AFRICA: MARKET SIZE & FORECAST
• 18.10. QATAR: MARKET SIZE & FORECAST

19. COMPETITIVE LANDSCAPE

• 19.1. COMPETITION OVERVIEW

20. KEY COMPANY PROFILES

• 20.1. AMERICAN MEETINGS
  • 20.1.1. BUSINESS OVERVIEW
  • 20.1.2. SERVICE OFFERINGS
  • 20.1.3. KEY STRATEGIES
  • 20.1.4. KEY STRENGTHS
  • 20.1.5. KEY OPPORTUNITIES
• 20.2. CREATIVE GROUP
  • 20.2.1. BUSINESS OVERVIEW
  • 20.2.2. SERVICE OFFERINGS
  • 20.2.3. KEY STRATEGIES
  • 20.2.4. KEY STRENGTHS
  • 20.2.5. KEY OPPORTUNITIES
• 20.3. FREEMAN
  • 20.3.1. BUSINESS OVERVIEW
  • 20.3.2. SERVICE OFFERINGS
  • 20.3.3. KEY STRATEGIES
  • 20.3.4. KEY STRENGTHS
  • 20.3.5. KEY OPPORTUNITIES
• 20.4. 360 DESTINATION GROUP
  • 20.4.1. BUSINESS OVERVIEW
  • 20.4.2. SERVICE OFFERINGS
  • 20.4.3. KEY STRATEGIES
  • 20.4.4. KEY STRENGTHS
  • 20.4.5. KEY OPPORTUNITIES

21. OTHER PROMINENT VENDORS

• 21.1. AMERICAN EXPRESS GLOBAL BUSINESS TRAVEL
  • 21.1.1. BUSINESS OVERVIEW
  • 21.1.2. SERVICE OFFERINGS
• 21.2. ASIA PACIFIC EVENTS
  • 21.2.1. BUSINESS OVERVIEW
  • 21.2.2. SERVICE OFFERINGS
• 21.3. ATPI
  • 21.3.1. BUSINESS OVERVIEW
  • 21.3.2. SERVICE OFFERINGS
• 21.4. BCD MEETINGS & EVENTS
  • 21.4.1. BUSINESS OVERVIEW
  • 21.4.2. SERVICE OFFERINGS
• 21.5. CLARION EVENTS
  • 21.5.1. BUSINESS OVERVIEW
  • 21.5.2. SERVICE OFFERINGS
• 21.6. DRAGONFLY AGENCY
  • 21.6.1. BUSINESS OVERVIEW
  • 21.6.2. SERVICE OFFERINGS
• 21.7. ENCORE CREATIONS PVT. LTD
  • 21.7.1. BUSINESS OVERVIEW
  • 21.7.2. SERVICE OFFERINGS
• 21.8. ENTERTAINING ASIA
  • 21.8.1. BUSINESS OVERVIEW
  • 21.8.2. SERVICE OFFERINGS
• 21.9. GES
  • 21.9.1. BUSINESS OVERVIEW
  • 21.9.2. SERVICE OFFERINGS
• 21.10. HOSTS GLOBAL
  • 21.10.1. BUSINESS OVERVIEW
  • 21.10.2. SERVICE OFFERINGS
• 21.11. INFORMA
  • 21.11.1. BUSINESS OVERVIEW
  • 21.11.2. SERVICE OFFERINGS
• 21.12. MAGMA EVENT
  • 21.12.1. BUSINESS OVERVIEW
  • 21.12.2. SERVICE OFFERINGS
• 21.13. MARITZ
  • 21.13.1. BUSINESS OVERVIEW
  • 21.13.2. SERVICE OFFERINGS
• 21.14. MCVEIGH GLOBAL MEETINGS AND EVENTS (INTELETRAVEL)
  • 21.14.1. BUSINESS OVERVIEW
  • 21.14.2. SERVICE OFFERINGS
• 21.15. PENGUINS
  • 21.15.1. BUSINESS OVERVIEW
  • 21.15.2. SERVICE OFFERINGS
• 21.16. PRA EVENTS
  • 21.16.1. BUSINESS OVERVIEW
  • 21.16.2. SERVICE OFFERINGS
• 21.17. REED EXHIBITIONS
  • 21.17.1. BUSINESS OVERVIEW
  • 21.17.2. SERVICE OFFERINGS
• 21.18. RIVIERA EVENTS
  • 21.18.1. BUSINESS OVERVIEW
  • 21.18.2. SERVICE OFFERINGS
• 21.19. IMPRINT EVENTS GROUP
  • 21.19.1. BUSINESS OVERVIEW
  • 21.19.2. SERVICE OFFERINGS
• 21.20. TCG EVENTS
  • 21.20.1. BUSINESS OVERVIEW
  • 21.20.2. SERVICE OFFERINGS
• 21.21. THE SPECIAL EVENT COMPANY (DRPG)
  • 21.21.1. BUSINESS OVERVIEW
  • 21.21.2. SERVICE OFFERINGS
• 21.22. VISTA EVENTS
  • 21.22.1. BUSINESS OVERVIEW
  • 21.22.2. SERVICE OFFERINGS

22. REPORT SUMMARY

• 22.1. KEY TAKEAWAYS
• 22.2. STRATEGIC RECOMMENDATIONS

23. QUANTITATIVE SUMMARY

• 23.1. HISTORIC: MARKET BY GEOGRAPHY
• 23.2. MARKET BY GEOGRAPHY
• 23.3. EVENT TYPE
  • 23.3.1. HISTORIC: MARKET SIZE & FORECAST
  • 23.3.2. MARKET SIZE & FORECAST
• 23.4. EVENT SIZE
  • 23.4.1. HISTORIC: MARKET SIZE & FORECAST
  • 23.4.2. MARKET SIZE & FORECAST
• 23.5. BY PLATFORM
  • 23.5.1. HISTORIC: MARKET SIZE & FORECAST
  • 23.5.2. MARKET SIZE & FORECAST
• 23.6. INDUSTRY
  • 23.6.1. HISTORIC: MARKET SIZE & FORECAST
  • 23.6.2. MARKET SIZE & FORECAST

24. NORTH AMERICA

• 24.1. EVENT TYPE
  • 24.1.1. HISTORIC: MARKET SIZE & FORECAST
  • 24.1.2. MARKET SIZE & FORECAST
• 24.2. EVENT SIZE
  • 24.2.1. HISTORIC: MARKET SIZE & FORECAST
  • 24.2.2. MARKET SIZE & FORECAST
• 24.3. BY PLATFORM
  • 24.3.1. HISTORIC: MARKET SIZE & FORECAST
  • 24.3.2. MARKET SIZE & FORECAST
• 24.4. INDUSTRY
  • 24.4.1. HISTORIC: MARKET SIZE & FORECAST
  • 24.4.2. MARKET SIZE & FORECAST

25. EUROPE

• 25.1. EVENT TYPE
  • 25.1.1. HISTORIC: MARKET SIZE & FORECAST
  • 25.1.2. MARKET SIZE & FORECAST
• 25.2. EVENT SIZE
  • 25.2.1. HISTORIC: MARKET SIZE & FORECAST
  • 25.2.2. MARKET SIZE & FORECAST
• 25.3. BY PLATFORM
  • 25.3.1. HISTORIC: MARKET SIZE & FORECAST
  • 25.3.2. MARKET SIZE & FORECAST
• 25.4. INDUSTRY
  • 25.4.1. HISTORIC: MARKET SIZE & FORECAST
  • 25.4.2. MARKET SIZE & FORECAST

26. APAC

• 26.1. EVENT TYPE
  • 26.1.1. HISTORIC: MARKET SIZE & FORECAST
  • 26.1.2. MARKET SIZE & FORECAST
• 26.2. EVENT SIZE
  • 26.2.1. HISTORIC: MARKET SIZE & FORECAST
  • 26.2.2. MARKET SIZE & FORECAST
• 26.3. BY PLATFORM
  • 26.3.1. HISTORIC: MARKET SIZE & FORECAST
  • 26.3.2. MARKET SIZE & FORECAST
• 26.4. INDUSTRY
  • 26.4.1. HISTORIC: MARKET SIZE & FORECAST
  • 26.4.2. MARKET SIZE & FORECAST

27. LATIN AMERICA

• 27.1. EVENT TYPE
  • 27.1.1. HISTORIC: MARKET SIZE & FORECAST
  • 27.1.2. MARKET SIZE & FORECAST
• 27.2. EVENT SIZE
  • 27.2.1. HISTORIC: MARKET SIZE & FORECAST
  • 27.2.2. MARKET SIZE & FORECAST
• 27.3. PLATFORM
  • 27.3.1. HISTORIC: MARKET SIZE & FORECAST
  • 27.3.2. MARKET SIZE & FORECAST
• 27.4. INDUSTRY
  • 27.4.1. HISTORIC: MARKET SIZE & FORECAST
  • 27.4.2. MARKET SIZE & FORECAST

28. MIDDLE EAST & AFRICA

• 28.1. EVENT TYPE
  • 28.1.1. HISTORIC: MARKET SIZE & FORECAST
  • 28.1.2. MARKET SIZE & FORECAST
• 28.2. EVENT SIZE
  • 28.2.1. HISTORIC: MARKET SIZE & FORECAST
  • 28.2.2. MARKET SIZE & FORECAST
• 28.3. PLATFORM
  • 28.3.1. HISTORIC: MARKET SIZE & FORECAST
  • 28.3.2. MARKET SIZE & FORECAST
• 28.4. INDUSTRY
  • 28.4.1. HISTORIC: MARKET SIZE & FORECAST
  • 28.4.2. MARKET SIZE & FORECAST

29. APPENDIX

• 29.1. RESEARCH METHODOLOGY
• 29.2. RESEARCH PROCESS
• 29.3. REPORT ASSUMPTIONS & CAVEATS
  • 29.3.1. KEY CAVEATS
  • 29.3.2. CURRENCY CONVERSION
• 29.4. ABBREVIATIONS