メンズヘルスサプリメント市場-世界の産業規模、シェア、動向、機会、予測、タイプ別、製剤別、流通チャネル別、地域別、競合別、2020年～2030年

世界のメンズヘルスサプリメント市場は2024年に635億9,000万米ドルとなり、2030年までのCAGRは8.36%と予測され、大きく成長する見込みです。

世界の健康志向の高まりに伴い、男性の健康への投資意欲はますます高まっており、ヘルスサプリメント産業にも大きな勢いが生まれています。この分野は、生殖に関する健康、心血管機能、筋肉の成長、前立腺のサポートなど、男性特有の健康ニーズへの対応に焦点を当てています。Council for Responsible Nutritionによると、予防ヘルスケアと全体的な健康への関心の高まりがサプリメント消費を促進しており、男性の73%がヘルスサプリメントを利用し、42%が特に総合的な健康とウェルネスソリューションを求めています。さらに、オンラインプラットフォームを通じて健康情報や製品へのデジタルアクセスが増えたことも、消費者行動の進化に寄与しています。Cymbiotikaのようなブランドは、国際的なeコマース展開でこの動向を活用しています。認知度と需要の高まりに伴い、メンズヘルスサプリメント市場は多様化を続け、ライフステージや健康目標に応じて的を絞ったソリューションを提供しています。

主要な市場促進要因

健康意識の高まり

主要な市場課題

規制上の課題

主要な市場動向

技術の進歩

目次

第1章 製品概要

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のメンズヘルスサプリメント市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • タイプ別（スポーツサプリメント、リプロダクティブヘルスサプリメント、骨と関節のヘルスサプリメント、心血管のヘルスサプリメント、プロバイオティクスサプリメント、アンチエイジングサプリメント、育毛サプリメント、体重管理サプリメント、免疫ヘルスサプリメント、その他）
  • 製剤別（錠剤、カプセル、液剤、粉末、グミ、その他）
  • 流通チャネル別（オンライン、オフライン）
  • 地域別
  • 企業別（2024年）
• 市場マップ

第6章 北米のメンズヘルスサプリメント市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のメンズヘルスサプリメント市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • ドイツ
  • 英国
  • イタリア
  • フランス
  • スペイン

第8章 アジア太平洋のメンズヘルスサプリメント市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋：国別分析
  • 中国
  • インド
  • 日本
  • 韓国
  • オーストラリア

第9章 南米のメンズヘルスサプリメント市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第10章 中東・アフリカのメンズヘルスサプリメント市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品開発
• 最近の動向

第13章 世界のメンズヘルスサプリメント市場：SWOT分析

第14章 競合情勢

• Nature's Laboratory Ltd
• Nordic Naturals
• NOW Foods
• Irwin Naturals inc.
• Guardian Healthcare Services Pvt. Ltd
• The Vitamin Shopee
• Amway Corporation
• Life Extension
• New Chapter, Inc.
• Metagenics LLC

第15章 戦略的提言

第16章 調査会社について・免責事項

The Global Men's Health Supplements Market was valued at USD 63.59 billion in 2024 and is poised to grow significantly, projecting a CAGR of 8.36% through 2030. As health consciousness surges globally, men are increasingly investing in their wellness, creating substantial momentum within the health supplements industry. This sector focuses on addressing men's unique health needs such as reproductive health, cardiovascular function, muscle growth, and prostate support. The growing interest in preventative healthcare and overall well-being is driving supplement consumption, with 73% of men using health supplements and 42% specifically seeking all-around health and wellness solutions, according to the Council for Responsible Nutrition. Additionally, increased digital access to health information and product availability through online platforms is contributing to evolving consumer behaviors. Brands like Cymbiotika are capitalizing on this trend with international e-commerce expansions. With rising awareness and demand, the men's health supplements market continues to diversify, offering targeted solutions across life stages and health goals.

Key Market Drivers

Rising Increasing Health Awareness

A growing emphasis on preventive health and personal well-being is driving men to proactively address their health needs through supplements. Traditionally less likely to seek routine healthcare, men are now embracing a holistic view of health encompassing nutrition, fitness, and disease prevention. Factors such as increased health education, social media influence, and public endorsements by athletes and celebrities have played significant roles in shaping this behavior shift. Easy access to online health content and growing visibility of natural supplement brands have further encouraged men to adopt self-care practices. This increasing health consciousness is driving the uptake of targeted supplements, including those for muscle development, sexual wellness, heart health, and immune support. In line with this trend, companies are expanding their global presence and product offerings, like Cymbiotika's launch in the UK market to meet demand for natural supplements. As men become more engaged in managing their health, the sector is expected to witness robust and sustained growth.

Key Market Challenges

Regulatory Challenges

Navigating the complex and variable regulatory frameworks governing dietary supplements is one of the primary hurdles for industry stakeholders. Regulations vary across regions, with differing standards for labeling, permissible ingredients, product claims, and marketing practices. These inconsistencies increase compliance burdens, especially for companies operating internationally. In many jurisdictions, regulatory updates are frequent and require constant monitoring to avoid non-compliance, product recalls, or legal penalties. The lack of global harmonization in supplement regulations also restricts market entry for new brands and discourages innovation due to uncertainty and high costs associated with approvals. Furthermore, stricter rules aimed at preventing misleading health claims and ensuring product safety create additional constraints, particularly for smaller players. In this regulatory climate, companies must invest heavily in legal counsel, quality assurance, and product testing to maintain credibility and consumer trust, all of which can impede market scalability and profitability.

Key Market Trends

Technological Advancements

The men's health supplements market is experiencing a significant transformation through technological innovation. Personalized nutrition is emerging as a key trend, fueled by advances in genetic testing and artificial intelligence that allow for customized supplement regimens based on individual health profiles. This personalization boosts product efficacy and consumer satisfaction. E-commerce and direct-to-consumer platforms are also reshaping the purchasing experience by making supplements more accessible, with AI-driven apps offering health tracking and supplement recommendations. Meanwhile, blockchain technology is enhancing supply chain transparency, allowing consumers to verify ingredient authenticity and product origin. Advanced R&D tools are enabling the discovery of new bioactive compounds and functional ingredients tailored to men's health, particularly in areas like energy, aging, and testosterone support. As technology continues to drive convenience, efficacy, and consumer confidence, it is expected to be a major catalyst for growth and differentiation in the global men's health supplements market.

Key Market Players

• Nature's Laboratory Ltd
• Nordic Naturals
• NOW Foods
• Irwin Naturals Inc.
• Guardian Healthcare Services Pvt. Ltd
• The Vitamin Shopee
• Amway Corporation
• Life Extension
• New Chapter, Inc.
• Metagenics LLC

Report Scope:

In this report, the Global Men's Health Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Men's Health Supplements Market, By Type:

• Sports Supplements
• Reproductive Health Supplements
• Bone & Joint Health Supplements
• Cardiovascular Health Supplements
• Probiotic Supplements
• Anti-Aging Supplements
• Hair Growth Supplements
• Weight Management Supplements
• Immune Health Supplements
• Others

Men's Health Supplements Market, By Formulation:

• Tablets
• Capsules
• Liquids
• Powders
• Gummies
• Others

Men's Health Supplements Market, By Distribution Channel:

• Online
• Offline

Men's Health Supplements Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Men's Health Supplements Market.

Available Customizations:

Global Men's Health Supplements Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

4. Voice of Customer

5. Global Men's Health Supplements Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Sports Supplements, Reproductive Health Supplements, Bone & Joint Health Supplements, Cardiovascular Health Supplements, Probiotic Supplements, Anti-Aging Supplements, Hair Growth Supplements, Weight Management Supplements, Immune Health Supplements, Others)
  • 5.2.2. By Formulation (Tablets, Capsules, Liquids, Powders, Gummies, Others)
  • 5.2.3. By Distribution Channel (Online, Offline)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Men's Health Supplements Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Formulation
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Men's Health Supplements Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Formulation
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Men's Health Supplements Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Formulation
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Men's Health Supplements Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Formulation
      • 6.3.3.2.3. By Distribution Channel

7. Europe Men's Health Supplements Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Formulation
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Men's Health Supplements Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Formulation
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. United Kingdom Men's Health Supplements Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Formulation
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. Italy Men's Health Supplements Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecasty
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Formulation
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. France Men's Health Supplements Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Formulation
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Men's Health Supplements Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Formulation
      • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Men's Health Supplements Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Formulation
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Men's Health Supplements Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Formulation
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Men's Health Supplements Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Formulation
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Men's Health Supplements Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Formulation
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Men's Health Supplements Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Formulation
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Men's Health Supplements Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Formulation
      • 8.3.5.2.3. By Distribution Channel

9. South America Men's Health Supplements Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Formulation
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Men's Health Supplements Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Formulation
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. Argentina Men's Health Supplements Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Formulation
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. Colombia Men's Health Supplements Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Formulation
      • 9.3.3.2.3. By Distribution Channel

10. Middle East and Africa Men's Health Supplements Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Formulation
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Men's Health Supplements Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Formulation
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Saudi Arabia Men's Health Supplements Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Formulation
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. UAE Men's Health Supplements Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Formulation
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition
• 12.2. Product Development
• 12.3. Recent Developments

13. Global Men's Health Supplements Market: SWOT Analysis

14. Competitive Landscape

• 14.1. Nature's Laboratory Ltd
  • 14.1.1. Business Overview
  • 14.1.2. Age Group Offerings
  • 14.1.3. Recent Developments
  • 14.1.4. Key Personnel
  • 14.1.5. SWOT Analysis
• 14.2. Nordic Naturals
• 14.3. NOW Foods
• 14.4. Irwin Naturals inc.
• 14.5. Guardian Healthcare Services Pvt. Ltd
• 14.6. The Vitamin Shopee
• 14.7. Amway Corporation
• 14.8. Life Extension
• 14.9. New Chapter, Inc.
• 14.10. Metagenics LLC

15. Strategic Recommendations

16. About Us & Disclaimer