eコマース化粧品・フレグランス市場- 世界の産業規模、動向、機会、予測、製品タイプ別、ユーザータイプ別、流通チャネル別、地域別、市場競合、2020-2030年代

eコマース化粧品・フレグランスの世界市場規模は、2024年に692億3,000万米ドルで、予測期間中のCAGRは6.98%で成長し、2030年には1,236億7,000万米ドルに達すると予測されています。

消費者行動のオンラインショッピングへのシフトとデジタル・エンゲージメントの拡大により、市場は急速に拡大しています。AIを活用したパーソナライゼーション、バーチャル試着、ユーザー生成コンテンツによって強化されたeコマース体験は、よりインタラクティブで信頼性の高いものとなっています。消費者は、ソーシャルメディア、ビューティー・インフルエンサー、同業者のレビューからますます影響を受けるようになり、それが購買決定を形成し、オンライン・セールスを後押ししています。消費者直販（DTC）モデル、定期購入ベースのビューティーボックス、デジタル限定プロモーションの台頭も、ブランドと消費者の結びつきを強めています。環境にやさしく、クリーンラベルで、カスタマイズされた化粧品やフレグランスを求める需要の高まりが、製品イノベーションに拍車をかけています。主要企業による物流、即日配達、没入型デジタル体験への投資が、このダイナミックな市場の成長をさらに加速させています。

市場促進要因

インターネット普及率の上昇

主な市場課題

物流と配送の課題

主要市場動向

越境eコマースの増加

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界のeコマース化粧品・フレグランス市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（スキンケア、ヘアケア、化粧品、フレグランス）
  • ユーザータイプ別（男性、女性、子供）
  • 流通チャネル別（直販オンライン小売業者、ブランドウェブサイト）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米のeコマース化粧品・フレグランス市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のeコマース化粧品・フレグランス市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域のeコマース化粧品・フレグランス市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国

第9章 中東・アフリカのeコマース化粧品・フレグランス市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米のeコマース化粧品・フレグランス市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • Kemana
  • Perry Ellis International, Inc.
  • Unilever Plc
  • Amway Corporation
  • Estee Lauder Inc
  • Loreal SA
  • Coty Inc
  • LVMH Moet Hennessy
  • Revlon Consumer Products LLC
  • Nykaa E-Retail Limited

第15章 戦略的提言

第16章 調査会社について・免責事項

The Global E-Commerce Cosmetics & Fragrance Market was valued at USD 69.23 billion in 2024 and is projected to reach USD 123.67 billion by 2030, growing at a CAGR of 6.98% during the forecast period. The market is expanding rapidly due to the increasing shift in consumer behavior toward online shopping and greater digital engagement. Enhanced by AI-powered personalization, virtual try-ons, and user-generated content, the e-commerce experience has become more interactive and reliable. Consumers are increasingly influenced by social media, beauty influencers, and peer reviews, which are shaping purchasing decisions and boosting online sales. The rise of direct-to-consumer (DTC) models, subscription-based beauty boxes, and digital-exclusive promotions has also strengthened brand-consumer connections. A growing demand for eco-friendly, clean-label, and customized cosmetic and fragrance offerings is fueling product innovation. Investments in logistics, same-day delivery, and immersive digital experiences by key players are further accelerating the growth of this dynamic market.

Key Market Drivers

Rising Internet Penetration

The increasing internet penetration globally is a fundamental driver of the e-commerce cosmetics & fragrance market, enabling broader access to online shopping platforms. As of 2024, there are over 331.1 million internet users in the U.S. alone, with similar upward trends seen across developing regions. With improved internet connectivity and widespread smartphone use, more consumers are transitioning from in-store purchases to online platforms for their beauty needs. This shift is reinforced by tools such as AI-driven recommendations, virtual product testing, and live-stream shopping, enhancing the customer journey. Social media and e-commerce platforms now serve as discovery engines for beauty brands, allowing consumers to engage, review, and shop seamlessly. Secure payment gateways, intuitive mobile apps, and expedited delivery services are also enhancing consumer trust. As digital infrastructure continues to grow, so does the potential for e-commerce expansion in the cosmetics and fragrance space.

Key Market Challenges

Logistics & Delivery Challenges

Logistics and delivery complexities pose ongoing challenges to the global e-commerce cosmetics & fragrance market. International shipments are particularly affected by customs delays, regulatory barriers, and inconsistent supply chains, leading to extended delivery times. Consumer expectations for fast, reliable shipping are not always met, which can result in negative customer experiences and reduced brand loyalty. Fragile items like perfume bottles or glass containers are at higher risk for damage during transit, contributing to return rates and increasing operational costs. Moreover, last-mile delivery inefficiencies and elevated shipping costs present affordability concerns, especially in remote or underserved markets. Balancing timely deliveries with cost-effectiveness remains a critical issue. To mitigate these challenges, companies are focusing on improved packaging solutions, robust logistics partnerships, and the adoption of smart supply chain technologies to enhance speed, safety, and customer satisfaction.

Key Market Trends

Rise of Cross-Border E-Commerce Growth

Cross-border e-commerce is emerging as a prominent trend in the cosmetics & fragrance industry, driven by consumer interest in global beauty products and wider online access. By 2025, approximately 32% of all online retail transactions are expected to be cross-border. Consumers are seeking niche, premium, and region-specific brands-such as K-beauty, J-beauty, and luxury European skincare-that may not be available in local markets. To meet this demand, beauty brands are enhancing their cross-border capabilities through regional fulfillment centers, localized websites, and partnerships with global marketplaces such as Tmall, Amazon, and Sephora. AI-powered language and currency localization, along with tailored recommendations, are helping brands provide a personalized shopping experience for international customers. Improved logistics, simplified customs processes, and expanding global payment options are further smoothing cross-border purchases. This trend is unlocking new opportunities for brands and transforming how beauty products are discovered and delivered across borders.

Key Market Players

• Kemana
• Perry Ellis International, Inc.
• Unilever Plc
• Amway Corporation
• Estee Lauder Inc
• Loreal SA
• Coty Inc
• LVMH Moet Hennessy
• Revlon Consumer Products LLC
• Nykaa E-Retail Limited

Report Scope:

In this report, the Global E-Commerce Cosmetics & Fragrance Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

E-Commerce Cosmetics & Fragrance Market, By Product Type:

• Skincare
• Hair Care
• Cosmetics
• Fragrance

E-Commerce Cosmetics & Fragrance Market, By User Type:

• Men
• Women
• Kids

E-Commerce Cosmetics & Fragrance Market, By Distribution Channel:

• Direct Online Retailer
• Brand Websites

E-Commerce Cosmetics & Fragrance Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global E-Commerce Cosmetics & Fragrance Market.

Available Customizations:

Global E-Commerce Cosmetics & Fragrance Market report with the given market data, TechSci Research offers customizations according to a company's specific needs.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Let me know if you'd like the next one done!

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global E-Commerce Cosmetics & Fragrance Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Skincare, Hair Care, Cosmetics, Fragrance)
  • 5.2.2. By User Type (Men, Women, Kids)
  • 5.2.3. By Distribution Channel (Direct Online Retailer, Brand Websites)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America E-Commerce Cosmetics & Fragrance Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By User Type
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States E-Commerce Cosmetics & Fragrance Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By User Type
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada E-Commerce Cosmetics & Fragrance Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By User Type
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico E-Commerce Cosmetics & Fragrance Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By User Type
      • 6.3.3.2.3. By Distribution Channel

7. Europe E-Commerce Cosmetics & Fragrance Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By User Type
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France E-Commerce Cosmetics & Fragrance Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By User Type
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. Germany E-Commerce Cosmetics & Fragrance Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By User Type
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. Spain E-Commerce Cosmetics & Fragrance Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By User Type
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy E-Commerce Cosmetics & Fragrance Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By User Type
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. United Kingdom E-Commerce Cosmetics & Fragrance Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By User Type
      • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific E-Commerce Cosmetics & Fragrance Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By User Type
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China E-Commerce Cosmetics & Fragrance Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By User Type
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. Japan E-Commerce Cosmetics & Fragrance Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By User Type
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. India E-Commerce Cosmetics & Fragrance Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By User Type
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. Australia E-Commerce Cosmetics & Fragrance Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By User Type
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. South Korea E-Commerce Cosmetics & Fragrance Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By User Type
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa E-Commerce Cosmetics & Fragrance Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By User Type
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa E-Commerce Cosmetics & Fragrance Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By User Type
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. Saudi Arabia E-Commerce Cosmetics & Fragrance Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By User Type
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. UAE E-Commerce Cosmetics & Fragrance Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By User Type
      • 9.3.3.2.3. By Distribution Channel
  • 9.3.4. Turkey E-Commerce Cosmetics & Fragrance Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By User Type
      • 9.3.4.2.3. By Distribution Channel

10. South America E-Commerce Cosmetics & Fragrance Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By User Type
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil E-Commerce Cosmetics & Fragrance Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By User Type
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Argentina E-Commerce Cosmetics & Fragrance Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By User Type
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Colombia E-Commerce Cosmetics & Fragrance Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By User Type
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Kemana
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Perry Ellis International, Inc.
  • 14.1.3. Unilever Plc
  • 14.1.4. Amway Corporation
  • 14.1.5. Estee Lauder Inc
  • 14.1.6. Loreal SA
  • 14.1.7. Coty Inc
  • 14.1.8. LVMH Moet Hennessy
  • 14.1.9. Revlon Consumer Products LLC
  • 14.1.10. Nykaa E-Retail Limited

15. Strategic Recommendations

16. About Us & Disclaimer