クリーニング製品市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別、形態別、エンドユーザー別、流通チャネル別、地域別、競合、2020-2030F

クリーニング製品の世界市場は、2024年に673億4,000万米ドルと評価され、2030年には820億1,000万米ドルに達すると予測され、予測期間中のCAGRは4.02%で成長すると予測されています。

この成長は、特にCOVID-19の大流行後、衛生と清潔に対する消費者の意識が高まったことが主な要因です。健康とウェルネスが消費者の優先事項の中心を占めるにつれて、家庭用および工業用クリーニング製品の需要が急増しています。環境に配慮した購買行動も市場を形成しており、生分解性、化学薬品不使用、持続可能な洗浄ソリューションへの関心が高まっています。抗菌剤、酵素ベースの処方、スマート・クリーニング・システムなどの技術革新は、製品の魅力をさらに高めています。さらに、都市化、可処分所得の増加、ライフスタイルの変化が、特に新興市場での消費を促進しています。eコマース・プラットフォームの急速な拡大により、アクセシビリティと利便性が向上し、世界市場での採用が加速しています。

市場促進要因

住宅部門の活況

主な市場課題

原材料価格の変動

主要市場動向

環境に優しく持続可能な製品の台頭

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界のクリーニング製品市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（表面クリーナー、床クリーナー、窓クリーナー、その他）
  • 形状別（液体、ジェル、粉末、その他）
  • エンドユーザー別（住宅、商業）
  • 流通チャネル別（スーパーマーケット、ハイパーマーケット、コンビニエンスストア、専門店、オンライン、その他）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米のクリーニング製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のクリーニング製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域のクリーニング製品市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国

第9章 中東・アフリカのクリーニング製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米のクリーニング製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • Reckitt Benckiser
  • Unilever Plc
  • S. C. Johnson & Son, Inc.
  • Dabur Limited
  • Jyothy Laboratories Ltd
  • VH Group
  • The Clorox Company
  • Henkel AG & Co. KGaA
  • Kao Corporation
  • Colgate-Palmolive Company

第15章 戦略的提言

第16章 調査会社について・免責事項

The Global Cleaning Product Market was valued at USD 67.34 billion in 2024 and is anticipated to reach USD 82.01 billion by 2030, growing at a CAGR of 4.02% during the forecast period. This growth is primarily driven by heightened consumer awareness around hygiene and cleanliness, especially following the COVID-19 pandemic. The demand for both household and industrial cleaning products has surged as health and wellness take center stage in consumer priorities. Eco-conscious purchasing behaviors are also shaping the market, with increasing interest in biodegradable, chemical-free, and sustainable cleaning solutions. Technological innovations, including antibacterial agents, enzyme-based formulations, and smart cleaning systems, are further enhancing product appeal. Additionally, urbanization, rising disposable incomes, and changing lifestyles are driving consumption, particularly in emerging markets. The rapid expansion of e-commerce platforms is improving accessibility and convenience, accelerating global market adoption.

Key Market Drivers

Booming Residential Sector

The robust growth of the residential sector is a significant driver of the global cleaning product market. As of 2025, private residential construction spending reported a 1.5% increase, signaling steady development. Urban migration, growing disposable incomes, and evolving lifestyles are contributing to increased demand for household cleaning products. The heightened focus on home hygiene in the post-pandemic era has driven up the consumption of disinfectants, surface and floor cleaners, laundry detergents, and air purifiers. Additionally, the rise of nuclear families and dual-income households has created a need for time-efficient and multipurpose cleaning solutions, including smart cleaning tools. Environmental awareness is also prompting consumers to opt for biodegradable and eco-friendly cleaning options, further encouraging innovation across the product spectrum. The global rise of online retail and wider product availability through both digital and physical distribution channels continues to support market growth as the residential segment expands.

Key Market Challenges

Fluctuating Raw Material Prices

Price volatility in raw materials presents a key challenge for the global cleaning product market. Essential inputs such as surfactants, solvents, enzymes, and fragrances-sourced from petroleum, natural oils, and chemicals-are subject to significant cost fluctuations. Factors such as geopolitical instability, supply chain disruptions, and rising crude and palm oil prices are pressuring manufacturers to adapt pricing or absorb rising costs. Additionally, limited availability of chemical additives and packaging materials further impacts production economics. The industry's transition toward sustainable and biodegradable inputs adds another layer of cost, with higher R&D and sourcing expenditures. Smaller manufacturers are particularly vulnerable due to limited flexibility in absorbing or offsetting these expenses. In response, companies are exploring alternative materials, supplier diversification, and production optimization strategies. However, unpredictable input costs continue to challenge market stability and pricing models.

Key Market Trends

Rise of Eco-Friendly & Sustainable Products

The global cleaning product industry is undergoing a major shift toward sustainable and eco-friendly alternatives, driven by rising environmental consciousness and health awareness among consumers. Shoppers increasingly favor biodegradable, plant-based, and non-toxic cleaning solutions that deliver effective results with minimal environmental impact. Regulatory pressure from entities such as the EPA and ECHA has prompted manufacturers to reformulate products with safer, natural ingredients. Sustainability initiatives also extend to packaging, with companies introducing recyclable, refillable, and waterless options to curb plastic waste. Brands are innovating with enzyme-based and probiotic cleaners that offer natural, chemical-free cleaning capabilities. Certifications like USDA Organic, Ecolabel, and cruelty-free labels are helping build consumer trust in green products. As sustainability emerges as a key purchasing factor, companies that prioritize ethical sourcing, transparency, and environmental responsibility are expected to gain a competitive edge, making green cleaning products a defining feature of future market growth.

Key Market Players

• Reckitt Benckiser
• Unilever Plc
• S. C. Johnson & Son, Inc.
• Dabur Limited
• Jyothy Laboratories Ltd
• VH Group
• The Clorox Company
• Henkel AG & Co. KGaA
• Kao Corporation
• Colgate-Palmolive Company

Report Scope:

In this report, the Global Cleaning Product Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Cleaning Product Market, By Product Type:

• Surface Cleaner
• Floor Cleaner
• Window Cleaner
• Others

Cleaning Product Market, By Form:

• Liquid
• Gel
• Powder
• Others

Cleaning Product Market, By End User:

• Residential
• Commercial

Cleaning Product Market, By Distribution Channel:

• Supermarket & Hypermarket
• Convenience Stores
• Specialty Stores
• Online
• Others

Cleaning Product Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Cleaning Product Market.

Available Customizations:

Global Cleaning Product Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Cleaning Product Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Surface Cleaner, Floor Cleaner, Window Cleaner, Others)
  • 5.2.2. By Form (Liquid, Gel, Powder, Others)
  • 5.2.3. By End User (Residential, Commercial)
  • 5.2.4. By Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Specialty Stores, Online, Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Market Map

6. North America Cleaning Product Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Form
  • 6.2.3. By End User
  • 6.2.4. By Distribution Channel
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Cleaning Product Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Form
      • 6.3.1.2.3. By End User
      • 6.3.1.2.4. By Distribution Channel
  • 6.3.2. Canada Cleaning Product Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Form
      • 6.3.2.2.3. By End User
      • 6.3.2.2.4. By Distribution Channel
  • 6.3.3. Mexico Cleaning Product Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Form
      • 6.3.3.2.3. By End User
      • 6.3.3.2.4. By Distribution Channel

7. Europe Cleaning Product Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Form
  • 7.2.3. By End User
  • 7.2.4. By Distribution Channel
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Cleaning Product Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Form
      • 7.3.1.2.3. By End User
      • 7.3.1.2.4. By Distribution Channel
  • 7.3.2. Germany Cleaning Product Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Form
      • 7.3.2.2.3. By End User
      • 7.3.2.2.4. By Distribution Channel
  • 7.3.3. Spain Cleaning Product Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Form
      • 7.3.3.2.3. By End User
      • 7.3.3.2.4. By Distribution Channel
  • 7.3.4. Italy Cleaning Product Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Form
      • 7.3.4.2.3. By End User
      • 7.3.4.2.4. By Distribution Channel
  • 7.3.5. United Kingdom Cleaning Product Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Form
      • 7.3.5.2.3. By End User
      • 7.3.5.2.4. By Distribution Channel

8. Asia-Pacific Cleaning Product Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Form
  • 8.2.3. By End User
  • 8.2.4. By Distribution Channel
  • 8.2.5. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Cleaning Product Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Form
      • 8.3.1.2.3. By End User
      • 8.3.1.2.4. By Distribution Channel
  • 8.3.2. Japan Cleaning Product Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Form
      • 8.3.2.2.3. By End User
      • 8.3.2.2.4. By Distribution Channel
  • 8.3.3. India Cleaning Product Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Form
      • 8.3.3.2.3. By End User
      • 8.3.3.2.4. By Distribution Channel
  • 8.3.4. Australia Cleaning Product Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Form
      • 8.3.4.2.3. By End User
      • 8.3.4.2.4. By Distribution Channel
  • 8.3.5. South Korea Cleaning Product Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Form
      • 8.3.5.2.3. By End User
      • 8.3.5.2.4. By Distribution Channel

9. Middle East & Africa Cleaning Product Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Form
  • 9.2.3. By End User
  • 9.2.4. By Distribution Channel
  • 9.2.5. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Cleaning Product Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Form
      • 9.3.1.2.3. By End User
      • 9.3.1.2.4. By Distribution Channel
  • 9.3.2. Saudi Arabia Cleaning Product Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Form
      • 9.3.2.2.3. By End User
      • 9.3.2.2.4. By Distribution Channel
  • 9.3.3. UAE Cleaning Product Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Form
      • 9.3.3.2.3. By End User
      • 9.3.3.2.4. By Distribution Channel
  • 9.3.4. Turkey Cleaning Product Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Form
      • 9.3.4.2.3. By End User
      • 9.3.4.2.4. By Distribution Channel

10. South America Cleaning Product Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Form
  • 10.2.3. By End User
  • 10.2.4. By Distribution Channel
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Cleaning Product Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Form
      • 10.3.1.2.3. By End User
      • 10.3.1.2.4. By Distribution Channel
  • 10.3.2. Argentina Cleaning Product Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Form
      • 10.3.2.2.3. By End User
      • 10.3.2.2.4. By Distribution Channel
  • 10.3.3. Colombia Cleaning Product Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Form
      • 10.3.3.2.3. By End User
      • 10.3.3.2.4. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Reckitt Benckiser
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Unilever Plc
  • 14.1.3. S. C. Johnson & Son, Inc.
  • 14.1.4. Dabur Limited
  • 14.1.5. Jyothy Laboratories Ltd
  • 14.1.6. VH Group
  • 14.1.7. The Clorox Company
  • 14.1.8. Henkel AG & Co. KGaA
  • 14.1.9. Kao Corporation
  • 14.1.10. Colgate-Palmolive Company

15. Strategic Recommendations

16. About Us & Disclaimer