ヘア＆スカルプケア市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別、販売チャネル別、地域別、競合、2020-2030F

ヘア＆スカルプケアの世界市場規模は、2024年に1,014億5,000万米ドルとなり、2030年には1,462億1,000万米ドルに達すると予測され、予測期間中のCAGRは6.34％で推移すると予測されています。

市場拡大の背景には、頭皮の健康に対する消費者の意識の高まり、天然成分やオーガニック成分への嗜好の高まり、パーソナライズされたヘアケアソリューションの出現があります。

フケ、抜け毛、頭皮の過敏性といった主な悩みに対応する処方の革新に支えられ、プレミアムおよびプロフェッショナル向けヘアケア製品が勢いを増しています。eコマース分野は、アクセスのしやすさ、製品の多様性、利便性を提供することで、市場開拓において極めて重要な役割を果たし続けています。2024年、米国のeコマース普及率は過去最高の22.7%に達し、デジタル小売の重要性が高まっていることが明らかになりました。2020年以降、オンライン販売は一貫して米国の小売総活動の少なくとも20%を占めており、消費者の購買行動におけるeコマースの役割が拡大していることを強調しています。

市場促進要因

頭皮の健康と髪の健康に対する意識の高まり

市場の課題

競合の激化と製品の差別化

市場動向

多機能・ハイブリッド型ヘアケア製品の成長

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 世界のヘア＆スカルプケア市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（フケ対策、抜け毛対策、頭皮の乾燥・かゆみ対策、白髪対策、その他）
  • 販売チャネル別（ハイパーマーケット/スーパーマーケット、百貨店、薬局、オンライン、その他）
  • 地域別
  • 企業別（2024）
• 市場マップ

第5章 北米のヘア＆スカルプケア市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別
  • 販売チャネル別
  • 国別
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第6章 欧州のヘア＆スカルプケア市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第7章 アジア太平洋地域のヘア＆スカルプケア市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • 韓国
  • インドネシア

第8章 中東・アフリカのヘア＆スカルプケア市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第9章 南米のヘア＆スカルプケア市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第10章 市場力学

• 促進要因
• 課題

第11章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第12章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第13章 競合情勢

• 企業プロファイル
  • L'Oreal S.A.
  • Unilever plc
  • Johnson & Johnson Services, Inc.
  • Kao Corporation
  • Shiseido Co., Ltd.
  • The Estee Lauder Companies Inc.
  • Beiersdorf AG
  • Revlon Inc.
  • Amorepacific US, Inc.
  • Himalaya Global Holdings Ltd.

第14章 戦略的提言

第15章 調査会社について・免責事項

Global Hair And Scalp Care Market was valued at USD 101.45 billion in 2024 and is projected to reach USD 146.21 billion by 2030, growing at a compound annual growth rate (CAGR) of 6.34% during the forecast period. Market expansion is being driven by heightened consumer awareness around scalp health, increasing preference for natural and organic ingredients, and the emergence of personalized hair care solutions.

Premium and professional hair care products are gaining momentum, supported by innovations in formulations that address key concerns such as dandruff, hair loss, and scalp sensitivity. The e-commerce sector continues to play a pivotal role in market development by providing accessibility, product variety, and convenience. In 2024, U.S. e-commerce penetration reached a record 22.7%, underscoring the growing importance of digital retail. Since 2020, online sales have consistently accounted for at least 20% of total U.S. retail activity, emphasizing the expanding role of e-commerce in consumer purchasing behavior.

Market Drivers

Heightened Awareness of Scalp Health and Hair Wellness

A major driver of market growth is the increasing awareness among consumers of the role scalp health plays in maintaining strong, vibrant hair. Concerns over issues such as hair thinning, dandruff, and scalp irritation-often linked to pollution, stress, and changing lifestyles-are leading more individuals to seek targeted care. Dermatologists and trichologists are advocating for the scalp to be treated with the same care as facial skin, prompting rising demand for specialized products like scalp serums, exfoliants, and treatment solutions.

The influence of social media and digital content has further fueled this trend. Influencers, hair care professionals, and brands are actively educating consumers about proper scalp care routines, encouraging adoption of products tailored to individual needs. The demand for sulfate-free, paraben-free, and dermatologist-tested formulations continues to rise, contributing to the growth of the premium segment in the scalp care category.

Market Challenges

Intensified Competition and Product Differentiation

The global hair and scalp care market is characterized by intense competition and a high degree of saturation. Major industry players such as L'Oreal, Unilever, and Procter & Gamble dominate the space, while numerous emerging and niche brands continue to enter the market, particularly through direct-to-consumer (DTC) channels.

In this crowded landscape, product differentiation has become increasingly challenging. Companies are under pressure to invest in advanced research and development (R&D) to offer distinctive products, including personalized hair care solutions, scalp microbiome-friendly formulations, and high-efficacy hair growth treatments. However, the high costs associated with continuous innovation can be a significant barrier, especially for smaller and independent brands.

Market Trends

Growth of Multi-Functional and Hybrid Hair Care Products

The demand for multi-functional and hybrid hair care products is rising rapidly, as consumers seek streamlined routines that deliver multiple benefits in a single product. This trend reflects a growing desire for efficiency, convenience, and value in personal care.

Examples of such innovations include 2-in-1 shampoo-conditioners, leave-in treatments with built-in heat protection, and scalp serums combining anti-dandruff action with hair growth support. Brands are developing advanced all-in-one solutions that address hydration, scalp health, and color protection simultaneously. Additionally, the integration of skincare-inspired ingredients-such as hyaluronic acid, peptides, and niacinamide-into hair formulations is becoming increasingly prevalent.

Minimalist beauty routines, sustainable packaging, and travel-ready formats are further reinforcing consumer interest in hybrid and multi-functional offerings, making this a key trend shaping the future of the hair and scalp care industry.

Key Market Players

• L'Oreal S.A.
• Unilever plc
• Johnson & Johnson Services, Inc.
• Kao Corporation
• Shiseido Co., Ltd.
• The Estee Lauder Companies Inc.
• Beiersdorf AG
• Revlon Inc.
• Amorepacific US, Inc.
• Himalaya Global Holdings Ltd.

Report Scope:

In this report, the Global Hair and Scalp Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair and Scalp Care Market, By Product Type:

• Anti-dandruff
• Hair Loss
• Dry & Itchy Scalp
• White & Grey Hair
• Others

Hair and Scalp Care Market, By Sales Channel:

• Hypermarket/Supermarket
• Departmental stores
• Pharmacy
• Online
• Others

Hair and Scalp Care Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Hair and Scalp Care Market.

Available Customizations:

Global Hair and Scalp Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Hair and Scalp Care Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Product Type (Anti-dandruff, Hair Loss, Dry & Itchy Scalp, White & Grey Hair, Others)
  • 4.2.2. By Sales Channel (Hypermarket/Supermarket, Departmental stores, Pharmacy, Online, Others)
  • 4.2.3. By Region
  • 4.2.4. By Company (2024)
• 4.3. Market Map

5. North America Hair and Scalp Care Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type
  • 5.2.2. By Sales Channel
  • 5.2.3. By Country
• 5.3. North America: Country Analysis
  • 5.3.1. United States Hair and Scalp Care Market Outlook
    • 5.3.1.1. Market Size & Forecast
      • 5.3.1.1.1. By Value
    • 5.3.1.2. Market Share & Forecast
      • 5.3.1.2.1. By Product Type
      • 5.3.1.2.2. By Sales Channel
  • 5.3.2. Canada Hair and Scalp Care Market Outlook
    • 5.3.2.1. Market Size & Forecast
      • 5.3.2.1.1. By Value
    • 5.3.2.2. Market Share & Forecast
      • 5.3.2.2.1. By Product Type
      • 5.3.2.2.2. By Sales Channel
  • 5.3.3. Mexico Hair and Scalp Care Market Outlook
    • 5.3.3.1. Market Size & Forecast
      • 5.3.3.1.1. By Value
    • 5.3.3.2. Market Share & Forecast
      • 5.3.3.2.1. By Product Type
      • 5.3.3.2.2. By Sales Channel

6. Europe Hair and Scalp Care Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Sales Channel
  • 6.2.3. By Country
• 6.3. Europe: Country Analysis
  • 6.3.1. France Hair and Scalp Care Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Sales Channel
  • 6.3.2. Germany Hair and Scalp Care Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Sales Channel
  • 6.3.3. Spain Hair and Scalp Care Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Sales Channel
  • 6.3.4. Italy Hair and Scalp Care Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Product Type
      • 6.3.4.2.2. By Sales Channel
  • 6.3.5. United Kingdom Hair and Scalp Care Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Product Type
      • 6.3.5.2.2. By Sales Channel

7. Asia-Pacific Hair and Scalp Care Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Sales Channel
  • 7.2.3. By Country
• 7.3. Asia-Pacific: Country Analysis
  • 7.3.1. China Hair and Scalp Care Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Sales Channel
  • 7.3.2.Japan Hair and Scalp Care Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Sales Channel
  • 7.3.3. India Hair and Scalp Care Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Sales Channel
  • 7.3.4. South Korea Hair and Scalp Care Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Sales Channel
  • 7.3.5. Indonesia Hair and Scalp Care Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Sales Channel

8. Middle East & Africa Hair and Scalp Care Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Sales Channel
  • 8.2.3. By Country
• 8.3. MEA: Country Analysis
  • 8.3.1. South Africa Hair and Scalp Care Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Sales Channel
  • 8.3.2. Saudi Arabia Hair and Scalp Care Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Sales Channel
  • 8.3.3. UAE Hair and Scalp Care Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Sales Channel
  • 8.3.4. Turkey Hair and Scalp Care Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Sales Channel

9. South America Hair and Scalp Care Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Sales Channel
  • 9.2.3. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Hair and Scalp Care Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Sales Channel
  • 9.3.2. Argentina Hair and Scalp Care Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Sales Channel
  • 9.3.3. Colombia Hair and Scalp Care Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Sales Channel

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Market Trends & Developments

• 11.1. Merger & Acquisition (If Any)
• 11.2. Product Launches (If Any)
• 11.3. Recent Developments

12. Porters Five Forces Analysis

• 12.1. Competition in the Industry
• 12.2. Potential of New Entrants
• 12.3. Power of Suppliers
• 12.4. Power of Customers
• 12.5. Threat of Substitute Products

13. Competitive Landscape

• 13.1. Company Profiles
  • 13.1.1. L'Oreal S.A.
    • 13.1.1.1. Business Overview
    • 13.1.1.2. Company Snapshot
    • 13.1.1.3. Products & Services
    • 13.1.1.4. Financials (As Per Availability)
    • 13.1.1.5. Key Market Focus & Geographical Presence
    • 13.1.1.6. Recent Developments
    • 13.1.1.7. Key Management Personnel
  • 13.1.2. Unilever plc
  • 13.1.3. Johnson & Johnson Services, Inc.
  • 13.1.4. Kao Corporation
  • 13.1.5. Shiseido Co., Ltd.
  • 13.1.6. The Estee Lauder Companies Inc.
  • 13.1.7. Beiersdorf AG
  • 13.1.8. Revlon Inc.
  • 13.1.9. Amorepacific US, Inc.
  • 13.1.10. Himalaya Global Holdings Ltd.

14. Strategic Recommendations

15. About Us & Disclaimer