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市場調査レポート
商品コード
1597397
バードウォッチングツーリズム市場- 世界の産業規模、シェア、動向、機会、予測、セグメント、旅行者タイプ別、年齢層別、グループ別、地域別、競合、2019年~2029年Birdwatching Tourism Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Traveler Type, By Age Group, By Group, By Region & Competition, 2019-2029F |
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カスタマイズ可能
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バードウォッチングツーリズム市場- 世界の産業規模、シェア、動向、機会、予測、セグメント、旅行者タイプ別、年齢層別、グループ別、地域別、競合、2019年~2029年 |
出版日: 2024年11月25日
発行: TechSci Research
ページ情報: 英文 184 Pages
納期: 2~3営業日
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バードウォッチングツーリズムの世界市場規模は2023年に627億3,000万米ドルで、予測期間中のCAGRは6.1%で2029年には897億2,000万米ドルに達すると予測されています。
広範なエコツーリズム産業のこの専門分野は、環境意識の高まりと持続可能な観光への嗜好の高まりに後押しされて力強い成長を遂げています。バードウォッチング(アビツーリズム)は、熱心な野鳥愛好家から、自然環境の中で多様な鳥類を観察することを熱望する気軽な自然愛好家まで、幅広い個人を惹きつけています。
市場概要 | |
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予測期間 | 2025-2029 |
市場規模:2023年 | 627億3,000万米ドル |
市場規模:2029年 | 897億2,000万米ドル |
CAGR:2024年~2029年 | 6.1% |
急成長セグメント | カジュアル・バーダー |
最大市場 | 北米 |
バードウォッチングは、世界で最も急成長している観光アクティビティのひとつであり、2023年時点で世界最多の鳥類種数を誇るコロンビアは、バードウォッチング・コースの新設に積極的に取り組んでいます。こうした取り組みは、国内外からの観光客を惹きつけることを目的としています。最近の調査では、バードウォッチングツーリズムによって7,500人の雇用が創出され、900万米ドルの経済効果が期待できると試算されています。
世界の接続性の向上とデジタル・プラットフォームによる情報の普及により、バードウォッチングの好適地へのアクセスが容易になり、バードウォッチャーのコミュニティが急成長しています。2022年には、米国で約9,600万人がバードウォッチングに参加し、これは16歳以上の人口の35%以上に相当します。この注目すべき増加は、2016年に実施された前回の米国魚類野生生物局(USFWS)の調査の2倍以上に相当します。この参加者の急増は、バードウォッチング市場に特化したツアー、小旅行、宿泊施設の開拓にさらに拍車をかけることになると思われます。さらに、バードウォッチングツーリズムは、特に過疎地や農村部の地域経済を著しく活性化させると同時に、自然保護活動も支援します。バードウォッチングの主要スポットに近いコミュニティは、インフラを強化し、バードウォッチングの宿、ガイド付きツアー、専用コースなどの専門サービスを提供することで、この関心を生かしています。生息地の劣化や気候変動の影響といった課題にもかかわらず、特に新興市場で関心が高まっていることから、この市場の将来は楽観的とみられます。
世界・コネクティビティの強化
環境意識の高まりと持続可能性
生息地の劣化と気候変動
観光と自然保護の両立
テクノロジーの統合
多様化する人口動態
The global Birdwatching Tourism Market was valued at USD 62.73 Billion in 2023 and is expected to reach USD 89.72 Billion by 2029 with a CAGR of 6.1% during the forecast period. This specialized sector of the broader ecotourism industry has seen robust growth propelled by heightened environmental awareness and an increasing preference for sustainable tourism. Birdwatching, or avitourism, attracts a wide range of individuals, from dedicated bird enthusiasts to casual nature lovers eager to observe diverse bird species in their natural environments.
Market Overview | |
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Forecast Period | 2025-2029 |
Market Size 2023 | USD 62.73 Billion |
Market Size 2029 | USD 89.72 Billion |
CAGR 2024-2029 | 6.1% |
Fastest Growing Segment | Casual Birders |
Largest Market | North America |
Bird-watching has emerged as one of the world's fastest-growing tourist activities, with Colombia, which boasts the highest number of bird species globally as of 2023, actively working to establish new bird-watching trails. These efforts aim to attract visitors both nationally and internationally. A recent study estimates that bird-watching tourism could create 7,500 jobs and contribute $9 million to the economy.
The increase in global connectivity, along with the widespread availability of information on digital platforms, has facilitated greater access to prime birdwatching locations, fostering a burgeoning community of birdwatchers. In 2022, birdwatching engaged approximately 96 million people in the U.S., equating to over 35% of the population aged 16 and above. This noteworthy increase represents more than double the number from the previous U.S. Fish and Wildlife Service (USFWS) survey conducted in 2016. This surge in participation is set to further spur the development of specialized tours, excursions, and accommodations catering to the birdwatching market. Moreover, birdwatching tourism significantly boosts local economies, particularly in underdeveloped or rural areas, while simultaneously supporting conservation initiatives. Communities near key birdwatching sites are capitalizing on this interest by enhancing infrastructure and offering specialized services such as birding lodges, guided tours, and dedicated trails. The future for this market appears optimistic, driven by growing interest, especially in emerging markets, despite challenges like habitat degradation and the effects of climate change.
Key Market Drivers
Enhanced Global Connectivity
Enhanced global connectivity stands as a primary driver of the Global Birdwatching Tourism Market, significantly increasing the accessibility of remote birdwatching locations. Advances in transportation infrastructure, expanded flight routes, and better travel options have simplified the journey to even the most isolated birding spots. This improved accessibility has opened up numerous opportunities for both seasoned birdwatchers and those with a casual interest to explore diverse bird species around the world. Additionally, technology has played a crucial role, allowing information to spread rapidly through digital platforms. Birdwatchers can now effortlessly plan their trips using online resources, mobile applications, and social media networks, thereby streamlining the organization of their birdwatching experiences.
Rising Environmental Awareness and Sustainability
A growing awareness of environmental issues and a commitment to sustainable travel are also significant drivers of the Global Birdwatching Tourism Market. With more people recognizing the need to conserve natural habitats and biodiversity, birdwatching tourism naturally aligns with these conservation values. Birdwatchers often support conservation through donations, participation in citizen science projects, and backing local organizations focused on preserving avian habitats. This interconnected relationship between birdwatching tourism and conservation efforts not only drives industry growth but also aids in protecting critical bird habitats and endangered species. As concerns about the environment continue to escalate, the demand for tourism experiences that focus on conservation, such as birdwatching, is likely to increase.
Key Market Challenges
Habitat Degradation and Climate Change
One of the most pressing challenges for the Global Birdwatching Tourism Market is the degradation of habitats and the ramifications of climate change. Human activities and climate shifts are increasingly threatening the ecosystems essential for bird survival. This degradation not only impacts bird populations but also reduces the allure of birdwatching destinations. To address these issues, it is imperative to protect and restore habitats, adopt sustainable tourism practices, and raise awareness about the importance of preserving natural environments for future generations. Addressing these challenges is crucial; otherwise, the decline in bird populations could adversely affect the overall birdwatching experience, potentially discouraging enthusiasts from participating in this form of tourism.
Balancing Tourism and Conservation
Another critical challenge is finding a balance between the growth of birdwatching tourism and the need for conservation. While an influx of tourists can bring economic benefits to local communities, it can also strain fragile ecosystems if not managed responsibly. It is essential to promote tourism while ensuring the sustainability of natural habitats. This balance can be achieved by developing and enforcing guidelines for responsible birdwatching practices, involving local communities in conservation efforts, and implementing measures to minimize the environmental impact of tourism activities. Collaboration between government agencies, conservation organizations, and tourism operators is necessary to create a sustainable model that benefits both birdwatchers and the environments they cherish.
Key Market Trends
Integration of Technology
Integrating technology into birdwatching tourism has emerged as a significant trend, transforming the market. The development of bird identification apps, online communities, and social media platforms has revolutionized how enthusiasts engage with birdwatching. Applications such as eBird and websites like Fatbirder.com and Instagram allow birdwatchers to connect, share sightings, and plan their trips more effectively. These technological advancements have made birdwatching more accessible and engaging, particularly for beginners who might have previously found the activity challenging. Furthermore, tour operators are utilizing technology to offer more personalized and interactive experiences, including virtual birding tours and augmented reality bird identification. These innovations enhance the appeal of birdwatching tourism and attract a broader audience.
Diversifying Demographics
The birdwatching community is experiencing a diversification of its demographics, which is shaping market trends. The rising involvement of women and younger travelers has expanded the market, prompting the development of products and services that cater to various audiences. Birdwatching festivals and events are gaining popularity, providing platforms for enthusiasts to convene, share experiences, and learn from experts. These gatherings also promote bird conservation initiatives, resonating with modern travelers seeking meaningful and responsible travel experiences. The inclusion of a more diverse demographic is leading to the creation of new offerings and experiences that accommodate the varied interests and preferences of birdwatchers.
Segmental Insights
Traveler Type Insights
Within the Global Birdwatching Tourism Market, segment analysis offers valuable insights into different traveler types. Enthusiastic birders dominated the market with the largest market share in 2023, reflecting increased awareness of biodiversity and conservation globally. According to data from the Southern Research Station, U.S. birding enthusiasts engage in birding-related trips and activities an average of 50 times annually, showcasing the high level of enthusiasm among this group. The participation of casual birders in birdwatching tours is expected to rise. The growing environmental consciousness and the appeal of outdoor recreational activities have broadened interest in birdwatching, making it more accessible to novices.
Age Group Insights
The age group analysis within the market reveals distinct trends among different age demographics. In 2023, travelers aged 35 to 54 constituted the largest market share. This growth is attributed to a combination of economic stability, lifestyle preferences, and evolving travel behaviors. This demographic generally has higher disposable income and better work-life balance, allowing them to invest in specialized travel experiences like birdwatching. This age group typically seeks connections with nature and experiences that offer a deeper appreciation for biodiversity, indicating a shift towards experiences with a sense of purpose and fulfillment.
Regional Insights
The North American birdwatching tourism market accounted for the largest global revenue share in 2023. The region's diverse ecosystems and rich birdlife provide an appealing setting for birdwatching enthusiasts. Home to a wide range of bird species, North America attracts both domestic and international travelers seeking immersive nature experiences. There has also been a notable rise in environmental awareness and conservation efforts among the public. As more people appreciate the necessity of preserving biodiversity, birdwatching has become a popular way to foster environmental stewardship and a love for wildlife. This activity has evolved beyond a mere hobby, becoming a substantial economic contributor in the U.S. According to the National Oceanic and Atmospheric Administration (NOAA), over 45 million individuals in the U.S. engage in birdwatching. This interest spans a diverse demographic across both urban and rural areas, with many participating in birdwatching from their own backyards. Birdwatching supports various related businesses, including those supplying birding equipment and tourism services, illustrating a dynamic market with diverse revenue streams and notable economic impact.
In this report, the global Birdwatching Tourism Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the global Birdwatching Tourism Market.
Global Birdwatching Tourism Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: