ツアー＆アクティビティ予約市場：規模別、ツアー期間別、目的地別、予約形態別、エンドユーザー別-2025～2030年世界予測

ツアー＆アクティビティ予約市場の2024年の市場規模は1,729億6,000万米ドルで、2025年にはCAGR 7.51%で1,855億2,000万米ドルに成長し、2030年には2,672億米ドルに達すると予測されています。

ツアーとアクティビティの予約市場の調査に着手すると、急速な進化と急増する消費者需要を特徴とするダイナミックな産業であることがわかる。このセグメントでは、技術の進歩、消費者の嗜好の変化、革新的なビジネスモデルによって、旅行者が体験を計画・予約する方法が再構築され、パラダイムシフトが起きています。この市場はもはや伝統的ものにとどまらず、パーソナライズされた体験や没入型の旅など、さまざまなセグメントに広がっています。成長軌道を支えているのは、デジタルの浸透、本物の旅行体験に対する旺盛な欲求、国際的な旅行ネットワークの拡大です。

この包括的なエグゼクティブサマリーでは、この市場を再定義しつつある主要動向と変革的シフトについて掘り下げています。当社の分析では、セグメンテーションの考察、地域力学の影響力のある役割、競合を牽引する主要参入企業の評価、産業をリードし続けることを目指すリーダーへの実用的な提言について詳しく解説しています。本レポートは、現在の状況を明らかにすることで、利害関係者がツアーやアクティビティの予約の将来的な方向性に沿った戦略的意思決定を行えるよう支援します。

ツアー＆アクティビティ予約市場の変革

急速な技術革新と進化する消費者行動は、ツアー・アクティビティ予約産業全体に変革を促しています。デジタルプラットフォーム、モバイルアプリケーション、パーソナライズされた旅行日程表がシームレスな消費者体験を生み出す中、従来の予約プロセスは急激な変化を遂げつつあります。企業は人工知能とデータ分析を活用し、現代の旅行者のユニークなニーズに対応したオーダーメイドの提案を提供しています。

さらに、サービスプロバイダやオンラインアグリゲーター間の相互接続の強化が重視されるなど、市場のインフラにも顕著な変化が生じています。この動向は、透明性の高い価格設定モデルやリアルタイムの顧客エンゲージメント重視の傾向を加速させています。こうした開発動向を補完しているのが、体験型旅行の新たな動向であり、深い没入感と文化的な豊かさに満ちた体験が主流になりつつあります。この進化は単に技術的なものだけでなく、文化的なものでもあります。旅行者は今や、標準化されたツアー包装よりも、本物志向や地元で企画された冒険を重視するようになっているからです。こうした変化は、顧客満足度を高めるだけでなく、地域社会の参加とエンパワーメントを促すことで、サステイナブル観光プラクティスを促進します。

産業の急速な変革は、従来の規模の経済から、より微妙で消費者中心の焦点への適応的なシフトをさらに反映しており、多様な市場の需要に合致した、微妙な商品提供と革新的なビジネスモデルへの道を開いています。

市場成長を牽引する主要セグメンテーション洞察

市場セグメンテーションを深く掘り下げると、ツアー＆アクティビティ予約部門における消費者行動の根本的要因を明らかにする多面的な分析が見えてくる。セグメンテーション分析は綿密に構成されており、規模、ツアー期間、目的地、予約モード、エンドユーザープロファイルなどの要素を含む市場の次元を調査しています。例えば、規模による市場力学は、カップル、グループ、一人旅を含むさまざまな旅行者カテゴリーにわたって調査されており、消費者の嗜好や予約行動を詳細に理解することができます。同様に、ツアー期間による次元は、複数日ツアーと1日ツアーに二分され、これにより、より長く没頭的な体験と、より短く衝動的な予約に関連するニュアンスを捉えることができます。

同様に重要なのは、市場を国内旅行と海外旅行のパターンにセグメント化する目的地要因の調査です。この分析は、地域の嗜好や旅行ロジスティックスに関わる複雑さを解明するのに役立ちます。予約形態については、オフラインチャネルとオンラインチャネルに区分し、デジタルインターフェースの重要性が高まっていることを強調します。最後に、エンドユーザーのプロファイルによるセグメンテーションは、企業、巡礼、レクリエーション＆レジャー旅行者を含むスペクトルに及びます。法人セグメントでは、特に会議やネットワーキングイベントに注目し、レクリエーション＆レジャーカテゴリーでは、さらに長期休暇と週末旅行に分けています。このようにセグメンテーションを重ねることで、市場行動を総合的に理解し、利害関係者が対象を絞った商品を作り、多様な消費者セグメントにおける顧客エンゲージメントを最適化するために必要な洞察を得ることができます。

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 文化遺産観光への関心の高まりにより、多様なツアーの需要が拡大
    • 多様な旅行者を惹きつける、パーソナライズされたカスタマイズ可能なツアー包装の多様性を拡大
    • 可処分所得の増加により、消費者はレジャー活動にもっと頻繁にお金を使うことができるようになった
  • 抑制要因
    • 季節の変化や予測不可能な世界情勢による観光需要の変動
  • 機会
    • 多様な年齢層や興味に合わせた家族向けのツアーやアクティビティ包装の開発
    • 拡張現実技術を活用して、現代の観客向けの史跡ツアーを強化
  • 課題
    • サイバー脅威の増大と規制遵守に直面したデータセキュリティとプライバシーの確保に関する課題
• 市場セグメンテーション分析
  • 規模：共通の関心事や家族向けの遠足により、グループの間でツアー＆アクティビティ予約の人気が高まっている
  • エンドユーザー：利便性と物流の都合で企業によるツアー＆アクティビティ予約の適用が急増
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 ツアー＆アクティビティ予約市場：サイズ別

• イントロダクション
• カップル
• グループ
• ソロ

第7章 ツアー＆アクティビティ予約市場：ツアー期間別

• イントロダクション
• 複数日ツアー
• 日帰りツアー

第8章 ツアー＆アクティビティ予約市場：目的地別

• イントロダクション
• 国内
• 国際

第9章 ツアー＆アクティビティ予約市場：予約モード別

• イントロダクション
• オフライン
• オンライン

第10章 ツアー＆アクティビティ予約市場：エンドユーザー別

• イントロダクション
• 企業
  • 会議
  • ネットワーキングイベント
• 巡礼
• レクリエーションとレジャー
  • 長期休暇
  • 週末の旅行

第11章 南北アメリカのツアー＆アクティビティ予約市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第12章 アジア太平洋のツアー＆アクティビティ予約市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第13章 欧州・中東・アフリカのツアー＆アクティビティ予約市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第14章 競合情勢

• 市場シェア分析、2024年
• FPNVポジショニングマトリックス、2024年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Airbnb, Inc.
• bookingkit GmbH
• CIVITATIS TOURS S.L.
• Expedia, Inc.
• FareHarbor B.V.
• GetYourGuide Deutschland GmbH
• Go Turify, S.L.
• Headout Inc
• Klook Travel Technology Limited
• MAKEMYTRIP PVT. LTD.
• Manawa by ADRENALINE HUNTER SAS
• Miki Travel Limited
• NutmegLabs Inc.
• Peek Travel Inc
• Project Expedition
• Rakuten Group, Inc.
• Rezdy Pty Limited
• Thrillophilia
• Tiqets International B.V.
• Traveloka Group
• Tripadvisor LLC
• TRYTN, Inc.
• TUI Group
• Withlocals B.V.
• Xola Inc.

LIST OF FIGURES

• FIGURE 1. TOURS & ACTIVITIES RESERVATIONS MARKET MULTI-CURRENCY
• FIGURE 2. TOURS & ACTIVITIES RESERVATIONS MARKET MULTI-LANGUAGE
• FIGURE 3. TOURS & ACTIVITIES RESERVATIONS MARKET RESEARCH PROCESS
• FIGURE 4. TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, 2024 VS 2030
• FIGURE 5. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 6. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 7. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2024 VS 2030 (%)
• FIGURE 9. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2024 VS 2030 (%)
• FIGURE 11. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2024 VS 2030 (%)
• FIGURE 13. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2024 VS 2030 (%)
• FIGURE 15. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 16. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2024 VS 2030 (%)
• FIGURE 17. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 18. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 19. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 20. UNITED STATES TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY STATE, 2024 VS 2030 (%)
• FIGURE 21. UNITED STATES TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 22. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 23. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 24. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 25. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 26. TOURS & ACTIVITIES RESERVATIONS MARKET SHARE, BY KEY PLAYER, 2024
• FIGURE 27. TOURS & ACTIVITIES RESERVATIONS MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

• TABLE 1. TOURS & ACTIVITIES RESERVATIONS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
• TABLE 3. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. TOURS & ACTIVITIES RESERVATIONS MARKET DYNAMICS
• TABLE 7. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUPLE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY GROUP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SOLO, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY MULTI-DAY TOURS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SINGLE DAY TOURS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DOMESTIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY INTERNATIONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CONFERENCES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY NETWORKING EVENTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY PILGRIMAGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY EXTENDED VACATIONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY WEEKEND GETAWAYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 30. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 31. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 32. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 33. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 34. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 35. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 36. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 37. AMERICAS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 38. ARGENTINA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 39. ARGENTINA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 40. ARGENTINA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 41. ARGENTINA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 42. ARGENTINA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 43. ARGENTINA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 44. ARGENTINA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 45. BRAZIL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 46. BRAZIL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 47. BRAZIL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 48. BRAZIL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 49. BRAZIL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 50. BRAZIL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 51. BRAZIL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 52. CANADA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 53. CANADA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 54. CANADA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 55. CANADA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 56. CANADA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 57. CANADA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 58. CANADA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 59. MEXICO TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 60. MEXICO TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 61. MEXICO TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 62. MEXICO TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 63. MEXICO TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 64. MEXICO TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 65. MEXICO TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 66. UNITED STATES TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 67. UNITED STATES TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 68. UNITED STATES TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 69. UNITED STATES TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 70. UNITED STATES TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 71. UNITED STATES TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 72. UNITED STATES TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 73. UNITED STATES TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 74. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 75. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 76. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 77. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 78. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 79. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 80. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 81. ASIA-PACIFIC TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 82. AUSTRALIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 83. AUSTRALIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 84. AUSTRALIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 85. AUSTRALIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 86. AUSTRALIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 87. AUSTRALIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 88. AUSTRALIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 89. CHINA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 90. CHINA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 91. CHINA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 92. CHINA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 93. CHINA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 94. CHINA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 95. CHINA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 96. INDIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 97. INDIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 98. INDIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 99. INDIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 100. INDIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 101. INDIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 102. INDIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 103. INDONESIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 104. INDONESIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 105. INDONESIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 106. INDONESIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 107. INDONESIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 108. INDONESIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 109. INDONESIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 110. JAPAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 111. JAPAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 112. JAPAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 113. JAPAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 114. JAPAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 115. JAPAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 116. JAPAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 117. MALAYSIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 118. MALAYSIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 119. MALAYSIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 120. MALAYSIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 121. MALAYSIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 122. MALAYSIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 123. MALAYSIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 124. PHILIPPINES TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 125. PHILIPPINES TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 126. PHILIPPINES TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 127. PHILIPPINES TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 128. PHILIPPINES TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 129. PHILIPPINES TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 130. PHILIPPINES TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 131. SINGAPORE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 132. SINGAPORE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 133. SINGAPORE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 134. SINGAPORE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 135. SINGAPORE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 136. SINGAPORE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 137. SINGAPORE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 138. SOUTH KOREA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 139. SOUTH KOREA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 140. SOUTH KOREA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 141. SOUTH KOREA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 142. SOUTH KOREA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 143. SOUTH KOREA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 144. SOUTH KOREA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 145. TAIWAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 146. TAIWAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 147. TAIWAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 148. TAIWAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 149. TAIWAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 150. TAIWAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 151. TAIWAN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 152. THAILAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 153. THAILAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 154. THAILAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 155. THAILAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 156. THAILAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 157. THAILAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 158. THAILAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 159. VIETNAM TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 160. VIETNAM TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 161. VIETNAM TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 162. VIETNAM TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 163. VIETNAM TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 164. VIETNAM TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 165. VIETNAM TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 166. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 167. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 168. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 169. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 170. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 171. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 172. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 173. EUROPE, MIDDLE EAST & AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 174. DENMARK TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 175. DENMARK TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 176. DENMARK TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 177. DENMARK TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 178. DENMARK TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 179. DENMARK TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 180. DENMARK TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 181. EGYPT TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 182. EGYPT TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 183. EGYPT TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 184. EGYPT TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 185. EGYPT TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 186. EGYPT TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 187. EGYPT TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 188. FINLAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 189. FINLAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 190. FINLAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 191. FINLAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 192. FINLAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 193. FINLAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 194. FINLAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 195. FRANCE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 196. FRANCE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 197. FRANCE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 198. FRANCE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 199. FRANCE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 200. FRANCE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 201. FRANCE TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 202. GERMANY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 203. GERMANY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 204. GERMANY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 205. GERMANY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 206. GERMANY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 207. GERMANY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 208. GERMANY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 209. ISRAEL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 210. ISRAEL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 211. ISRAEL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 212. ISRAEL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 213. ISRAEL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 214. ISRAEL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 215. ISRAEL TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 216. ITALY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 217. ITALY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 218. ITALY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 219. ITALY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 220. ITALY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 221. ITALY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 222. ITALY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 223. NETHERLANDS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 224. NETHERLANDS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 225. NETHERLANDS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 226. NETHERLANDS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 227. NETHERLANDS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 228. NETHERLANDS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 229. NETHERLANDS TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 230. NIGERIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 231. NIGERIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 232. NIGERIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 233. NIGERIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 234. NIGERIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 235. NIGERIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 236. NIGERIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 237. NORWAY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 238. NORWAY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 239. NORWAY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 240. NORWAY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 241. NORWAY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 242. NORWAY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 243. NORWAY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 244. POLAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 245. POLAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 246. POLAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 247. POLAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 248. POLAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 249. POLAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 250. POLAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 251. QATAR TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 252. QATAR TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 253. QATAR TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 254. QATAR TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 255. QATAR TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 256. QATAR TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 257. QATAR TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 258. RUSSIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 259. RUSSIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 260. RUSSIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 261. RUSSIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 262. RUSSIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 263. RUSSIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 264. RUSSIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 265. SAUDI ARABIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 266. SAUDI ARABIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 267. SAUDI ARABIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 268. SAUDI ARABIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 269. SAUDI ARABIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 270. SAUDI ARABIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 271. SAUDI ARABIA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 272. SOUTH AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 273. SOUTH AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 274. SOUTH AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 275. SOUTH AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 276. SOUTH AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 277. SOUTH AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 278. SOUTH AFRICA TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 279. SPAIN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 280. SPAIN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 281. SPAIN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 282. SPAIN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 283. SPAIN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 284. SPAIN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 285. SPAIN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 286. SWEDEN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 287. SWEDEN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 288. SWEDEN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 289. SWEDEN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 290. SWEDEN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 291. SWEDEN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 292. SWEDEN TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 293. SWITZERLAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 294. SWITZERLAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 295. SWITZERLAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 296. SWITZERLAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 297. SWITZERLAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 298. SWITZERLAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 299. SWITZERLAND TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 300. TURKEY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 301. TURKEY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 302. TURKEY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 303. TURKEY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 304. TURKEY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 305. TURKEY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY CORPORATE, 2018-2030 (USD MILLION)
• TABLE 306. TURKEY TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY RECREATIONAL & LEISURE, 2018-2030 (USD MILLION)
• TABLE 307. UNITED ARAB EMIRATES TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 308. UNITED ARAB EMIRATES TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DURATION OF TOUR, 2018-2030 (USD MILLION)
• TABLE 309. UNITED ARAB EMIRATES TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY DESTINATION, 2018-2030 (USD MILLION)
• TABLE 310. UNITED ARAB EMIRATES TOURS & ACTIVITIES RESERVATIONS MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 311. UNITED ARAB EMIRATES TOURS & ACTIVITIE

The Tours & Activities Reservations Market was valued at USD 172.96 billion in 2024 and is projected to grow to USD 185.52 billion in 2025, with a CAGR of 7.51%, reaching USD 267.20 billion by 2030.

Embarking on an exploration of the tours and activities reservations market reveals a dynamic industry characterized by rapid evolution and burgeoning consumer demand. This sector has witnessed a paradigm shift as technological advancements, shifting consumer preferences, and innovative business models reshape the way travelers plan and book their experiences. The market is no longer confined to traditional offerings; instead, it now spans a spectrum of personalized experiences and immersive journeys. The growth trajectory is supported by increasing digital penetration, an enduring appetite for authentic travel experiences, and the expansion of international travel networks.

In this comprehensive executive summary, we delve into the key trends and transformative shifts that are redefining this market. Our analysis provides a detailed exploration of segmentation insights, the influential role of geographical dynamics, an assessment of key players driving competition, and actionable recommendations for industry leaders aiming to stay ahead. By illuminating the current landscape, this report empowers stakeholders to make strategic decisions that align with the future direction of tours and activities reservations.

Transformative Shifts in the Market Landscape

Rapid technological innovation and evolving consumer behaviors have catalyzed transformative shifts throughout the tours and activities reservations industry. Traditional booking processes are undergoing radical change as digital platforms, mobile applications, and personalized travel itineraries create a seamless consumer experience. Businesses are leveraging artificial intelligence and data analytics to deliver tailored recommendations that address the unique needs of modern travelers.

Furthermore, there has been a noticeable shift in the market's infrastructure, with an emphasis on greater interconnectivity between service providers and online aggregators. This trend has accelerated the trend towards transparent pricing models and an increased emphasis on real-time customer engagement. These developments are complemented by emerging trends in experiential travel where deeply immersive, culturally enriched experiences are becoming the norm. The evolution is not merely technological but is also cultural, as travelers now value authenticity and locally curated adventures over standardized tour packages. These changes not only enhance customer satisfaction but also foster sustainable tourism practices by encouraging local community participation and empowerment.

The industry's swift transformation further reflects an adaptive shift from the conventional economy of scale to a more nuanced, consumer-centric focus, paving the way for nuanced product offerings and innovative business models that align with diverse market demands.

Key Segmentation Insights Driving Market Growth

Delving deep into market segmentation reveals a multi-faceted analysis that unveils the underlying drivers of consumer behavior in the tours and activities reservations sector. The segmentation analysis is meticulously structured, examining market dimensions that include factors such as size, duration of tours, destination, booking mode, and end-user profiles. For instance, market dynamics based on size have been studied across different traveler categories including couple, group, and solo experiences, providing a granular understanding of consumer preferences and booking behaviors. Similarly, the dimension based on the duration of tours bifurcates into multi-day tours and single day tours, thereby capturing nuances associated with longer, immersive experiences versus shorter, impulse-driven bookings.

Equally pivotal is the examination of the destination factor, wherein the market is segmented into domestic and international travel patterns. This analysis helps unravel the intricacies involved in regional preferences and travel logistics. When considering booking mode, the landscape is divided into offline and online channels, further underscoring the increasing significance of digital interfaces in driving reservations. Lastly, the segmentation based on end-user profiles spans a spectrum that includes corporate, pilgrimage, and recreational & leisure travelers. Within the corporate segment, particular attention is paid to conferences and networking events, while the recreational & leisure category is further dissected into extended vacations and weekend getaways. This layered segmentation provides a holistic understanding of market behavior and equips stakeholders with the insights necessary to craft targeted offerings and optimize customer engagement across diverse consumer segments.

Based on Size, market is studied across Couple, Group, and Solo.

Based on Duration of Tour, market is studied across Multi-Day Tours and Single Day Tours.

Based on Destination, market is studied across Domestic and International.

Based on Booking Mode, market is studied across Offline and Online.

Based on End-User, market is studied across Corporate, Pilgrimage, and Recreational & Leisure. The Corporate is further studied across Conferences and Networking Events. The Recreational & Leisure is further studied across Extended Vacations and Weekend Getaways.

Geographical Analysis of Key Regional Trends

Regional dynamics play a pivotal role in shaping the overall performance of the tours and activities reservations market. In the Americas, a blend of traditional travel routes combined with emerging trends driven by local innovations creates a rich tapestry of opportunities and challenges. This region benefits from a strong domestic travel network coupled with increasing international interest, making it a hotspot for diverse travel experiences and technological experimentation.

In the region encompassing Europe, the Middle East and Africa, cultural heritage, historical allure, and infrastructural developments coalesce to offer a uniquely diversified market. The European market is characterized by a well-established tourism ecosystem, while the Middle East and Africa contribute by offering off-the-beaten-path experiences rooted in rich traditions and landscapes. This convergence of maturity and novelty in the tourism sectors across these areas demands an agile approach from service providers and a deeper alignment with consumer expectations.

Asia-Pacific, driven by a rapidly growing middle class and increasing disposable incomes, has emerged as one of the fastest-growing regions in the market. The region boasts a mixture of booming urban centers and pristine natural destinations that attract both domestic and international tourists. A strong propensity for digital adoption coupled with a youthful demographic accentuates the need for innovative and digitally integrated travel solutions. The diverse regional trends not only underscore the importance of tailored market strategies but also emphasize the need for global players to adapt their offerings to cater to localized tastes and preferences.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

In-Depth Analysis of Leading Market Players

A critical examination of key companies operating within the tours and activities reservations market reveals a competitive landscape that is both dynamic and multifarious. Prominent players such as Airbnb, Inc. have dominated the space with their innovative business models and expansive global reach, seamlessly integrating technology with personalized travel experiences. bookingkit GmbH and CIVITATIS TOURS S.L. exemplify resilience and agility by tailoring niche offerings that resonate well with evolving consumer demands.

Expedia, Inc. and FareHarbor B.V. have further strengthened their market presence by consistently enhancing their digital platforms, which have become central to their overall customer engagement strategy. Other innovative companies such as GetYourGuide Deutschland GmbH and Go Turify, S.L. are capturing market share by offering unique, localized experiences that appeal to a broad demographic. Renowned for their ability to innovate under pressure, Headout Inc, Klook Travel Technology Limited, and MAKEMYTRIP PVT. LTD. have all contributed significantly to transforming the market landscape.

In addition, companies like Manawa by ADRENALINE HUNTER SAS, Miki Travel Limited, NutmegLabs Inc., and Peek Travel Inc are pushing the boundaries with creative itineraries and enhanced user experiences that meet the growing expectations of today's traveler. Continuous advancements from Project Expedition, Rakuten Group, Inc., Rezdy Pty Limited, and Thrillophilia further exemplify the innovative efforts and strategic agility within the industry. Not to be overlooked are Tiqets International B.V., Traveloka Group, Tripadvisor LLC, TRYTN, Inc., TUI Group, Withlocals B.V., and Xola Inc., each contributing their own expertise in digital integration, customer service excellence, and strategic market positioning. This in-depth analysis of key players underscores a competitive environment where continuous innovation and customer-centric strategies remain the hallmarks of success.

The report delves into recent significant developments in the Tours & Activities Reservations Market, highlighting leading vendors and their innovative profiles. These include Airbnb, Inc., bookingkit GmbH, CIVITATIS TOURS S.L., Expedia, Inc., FareHarbor B.V., GetYourGuide Deutschland GmbH, Go Turify, S.L., Headout Inc, Klook Travel Technology Limited, MAKEMYTRIP PVT. LTD., Manawa by ADRENALINE HUNTER SAS, Miki Travel Limited, NutmegLabs Inc., Peek Travel Inc, Project Expedition, Rakuten Group, Inc., Rezdy Pty Limited, Thrillophilia, Tiqets International B.V., Traveloka Group, Tripadvisor LLC, TRYTN, Inc., TUI Group, Withlocals B.V., and Xola Inc.. Actionable Recommendations for Industry Leaders

Industry leaders aiming to capture a greater share of the evolving tours and activities reservations market must adopt agile, forward-thinking strategies that are both data-driven and consumer-focused. First and foremost, the deployment of robust digital platforms is integral to capturing a wider audience, particularly as the market transitions from traditional booking methods to digital-first solutions. It is recommended that organizations invest in advanced data analytics to unlock deeper customer insights and optimize user engagement. Capitalizing on the convergence of technology and tourism is not just a competitive advantage-it is a critical necessity for sustained growth.

In addition to digital innovation, organizations should focus on diversifying their offerings to cater to a wide array of consumer segments. This involves tailoring products and services to meet the specific needs of different traveler profiles, such as couples, groups, or solo adventurers, while also considering variations in tour duration, destination choice, and booking mode. By seamlessly integrating insights from segmentation research, companies can strategically curate offerings that are precisely aligned with consumer expectations.

Moreover, a thorough understanding of regional trends is essential. Companies must develop localized strategies that resonate with the cultural and economic nuances of key regions, whether in the Americas, Europe, the Middle East and Africa, or Asia-Pacific. Strategic partnerships with local service providers and investment in regional market intelligence can foster a more robust engagement model. Finally, adopting a proactive approach to technology integration, customer education, and continuous innovation will help establish a resilient market position that is responsive to current trends while anticipating future shifts. These strategic recommendations are designed to provide industry leaders with a roadmap that not only drives market expansion but also ensures long-term sustainability.

Concluding Thoughts on Market Dynamics

In summary, the tours and activities reservations market is undergoing a period of vibrant transformation, marked by technological innovation, evolving consumer demands, and an intricate web of regional variations. The research outlined here illustrates that the future of the market is being shaped by a fusion of traditional travel values and digital advancements. Detailed segmentation analysis, which encompasses factors such as traveler size, tour duration, destination preferences, booking modes, and end-user experiences, reveals a multi-dimensional landscape where precision targeting and personalized experiences are paramount.

The insights provided are a testament to the importance of understanding diverse regional markets and the competitive forces driven by key global players. The overarching trends highlighted in this report signal that success in this sector depends on the continuous adaptation to dynamic consumer behaviors and the proactive adoption of innovative technology solutions. As market leaders navigate this evolving terrain, the integration of cutting-edge digital strategies, focused market segmentation, and localized operational strategies will remain critical drivers of growth and competitive differentiation.

This conclusive analysis underscores the need for a balanced approach-one that respects the traditions of travel while embracing the progressive transformations that digital innovation brings. Stakeholders who heed these insights will be well-positioned to lead in a market that is as competitive as it is rewarding.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing interest in cultural and heritage tourism expanding demand for diverse tour offerings
    • 5.1.1.2. Expanding variety of personalized and customizable tour packages attracting diverse travelers
    • 5.1.1.3. Rising disposable incomes enabling more frequent consumer spending on leisure activities
  • 5.1.2. Restraints
    • 5.1.2.1. Fluctuating tourism demand due to seasonal changes and unpredictable global events
  • 5.1.3. Opportunities
    • 5.1.3.1. Developing family-friendly tour and activity packages tailored to diverse age groups and interests
    • 5.1.3.2. Leveraging augmented reality technologies to enhance historical site tours for a modern audience
  • 5.1.4. Challenges
    • 5.1.4.1. Issues in ensuring data security and privacy in the face of rising cyber threats and regulatory compliance
• 5.2. Market Segmentation Analysis
  • 5.2.1. Size: Increasing popularity of tours & activities reservations among groups owing to collective interests and family-friendly excursions
  • 5.2.2. End-User: Proliferating applications of tours & activities reservations by corporations due to convenience and logistics
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Tours & Activities Reservations Market, by Size

• 6.1. Introduction
• 6.2. Couple
• 6.3. Group
• 6.4. Solo

7. Tours & Activities Reservations Market, by Duration of Tour

• 7.1. Introduction
• 7.2. Multi-Day Tours
• 7.3. Single Day Tours

8. Tours & Activities Reservations Market, by Destination

• 8.1. Introduction
• 8.2. Domestic
• 8.3. International

9. Tours & Activities Reservations Market, by Booking Mode

• 9.1. Introduction
• 9.2. Offline
• 9.3. Online

10. Tours & Activities Reservations Market, by End-User

• 10.1. Introduction
• 10.2. Corporate
  • 10.2.1. Conferences
  • 10.2.2. Networking Events
• 10.3. Pilgrimage
• 10.4. Recreational & Leisure
  • 10.4.1. Extended Vacations
  • 10.4.2. Weekend Getaways

11. Americas Tours & Activities Reservations Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Tours & Activities Reservations Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Tours & Activities Reservations Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2024
• 14.2. FPNV Positioning Matrix, 2024
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Wyndham Rewards unveils all-in-one travel booking platform
  • 14.3.2. Yatra Online enhances adventure tourism presence with strategic acquisition of ANN
  • 14.3.3. Ramp launches AI-powered travel booking tool integrating Priceline to streamline corporate travel costs
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Airbnb, Inc.
• 2. bookingkit GmbH
• 3. CIVITATIS TOURS S.L.
• 4. Expedia, Inc.
• 5. FareHarbor B.V.
• 6. GetYourGuide Deutschland GmbH
• 7. Go Turify, S.L.
• 8. Headout Inc
• 9. Klook Travel Technology Limited
• 10. MAKEMYTRIP PVT. LTD.
• 11. Manawa by ADRENALINE HUNTER SAS
• 12. Miki Travel Limited
• 13. NutmegLabs Inc.
• 14. Peek Travel Inc
• 15. Project Expedition
• 16. Rakuten Group, Inc.
• 17. Rezdy Pty Limited
• 18. Thrillophilia
• 19. Tiqets International B.V.
• 20. Traveloka Group
• 21. Tripadvisor LLC
• 22. TRYTN, Inc.
• 23. TUI Group
• 24. Withlocals B.V.
• 25. Xola Inc.