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市場調査レポート
商品コード
1597380
免税店およびトラベルリテール市場- 世界の産業規模、シェア、動向、機会、予測、セグメント、製品タイプ別、販売チャネル別、地域別、競合、2019年~2029年Duty-free and Travel Retail Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, Sales Channel, By Region & Competition, 2019-2029F |
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カスタマイズ可能
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免税店およびトラベルリテール市場- 世界の産業規模、シェア、動向、機会、予測、セグメント、製品タイプ別、販売チャネル別、地域別、競合、2019年~2029年 |
出版日: 2024年11月25日
発行: TechSci Research
ページ情報: 英文 181 Pages
納期: 2~3営業日
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免税店およびトラベルリテールの世界市場規模は2023年に554億9,000万米ドルで、予測期間中のCAGRは7.69%で2029年には865億3,000万米ドルに達すると予測されています。
この大幅な成長は、国際旅行量の増加と世界の空港インフラの拡大が原動力となっています。同市場は旅行者にユニークなショッピング体験を提供し、高級品、限定品、免税価格などを提供しています。主な販売チャネルは、空港、国境沿いの店舗、クルーズ・ライン、繁華街の小売店などです。可処分所得の増加、観光業の成長、好ましい規制環境など、この市場の成長にはいくつかの要因が寄与しています。例えば、テレマナ・テキーラは、ニューヨークのJFK国際空港での販売開始後、最近欧州でトラベルリテール・キャンペーンを拡大しました。マスト・イェーガーマイスターが管理・販売するこのブランドは、4月から6月にかけて1,700万人の欧州旅行者を取り込むことを目標としています。ベルリン、フランクフルト、ミュンヘン、イスタンブール、ロンドン・ヒースローなどの空港で、注目度の高いアクティベーションが行われる予定です。デジタル技術とeコマース・プラットフォームの進歩もまた、消費者体験を向上させ、それによって幅広い層を惹きつけています。イノベーションと戦略的パートナーシップは、市場の今後の成長を牽引すると思われます。
市場概要 | |
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予測期間 | 2025-2029 |
市場規模:2023年 | 554億9,000万米ドル |
市場規模:2029年 | 865億3,000万米ドル |
CAGR:2024年~2029年 | 7.69% |
急成長セグメント | ビューティ&パーソナルケア |
最大市場 | アジア太平洋 |
市場の拡大は、消費者の嗜好の変化にも支えられています。多くの旅行者が、独自性と価値の両方を提供する個性的で高品質な商品を求めるようになっています。この動向により、免税店およびトラベルリテール事業者は、プレミアム商品や限定商品など、商品の多様化を進めています。例えば、ムンバイ・トラベルリテール・プライベート・リミテッド(MTRPL)は、子会社であるオスプリーをオスプリーと改名し、複数の免税品保有会社を統合しました。この戦略的な動きは、オスプレイという鳥から連想されるエレガンスと精密さを呼び起こすことで、ショッピング体験を高めることを目的としています。さらに、魅力的な販促キャンペーンやロイヤルティプログラムは、顧客維持や売上促進に効果的であることが証明されています。
国際旅行と観光の増加
製品の多様化とイノベーションの増加
地政学的イベントの影響
運営と物流の課題
パーソナライズされたショッピング体験の重視
健康・ウェルネス商品の台頭
The Global Duty-free and Travel Retail Market was valued at USD 55.49 billion in 2023 and is expected to reach USD 86.53 billion by 2029 with a CAGR of 7.69% during the forecast period. This substantial growth is driven by the increasing volume of international travel and the expansion of airport infrastructure globally. The market provides travellers with a unique shopping experience, offering luxury goods, exclusive products, and tax-free prices. The primary sales channels include airports, border shops, cruise lines, and downtown retail locations. Several factors contribute to the growth of this market, such as higher disposable incomes, tourism growth, and favourable regulatory environments. For instance, Teremana Tequila recently expanded its travel retail campaign in Europe following its launch at New York's JFK International Airport. Managed and marketed by Mast-Jagermeister, the brand aims to engage 17 million European travellers between April and June. High-profile activations will be held at airports such as Berlin, Frankfurt, Munich, Istanbul, and London Heathrow. Advances in digital technology and e-commerce platforms are also enhancing consumer experiences, thereby attracting a broad demographic. Innovations and strategic partnerships are likely to drive the market's future growth.
Market Overview | |
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Forecast Period | 2025-2029 |
Market Size 2023 | USD 55.49 Billion |
Market Size 2029 | USD 86.53 Billion |
CAGR 2024-2029 | 7.69% |
Fastest Growing Segment | Beauty and Personal Care |
Largest Market | Asia-Pacific |
The market's expansion is also supported by changing consumer preferences, with many travellers now seeking distinctive, high-quality products that offer both exclusivity and value. This trend is compelling duty-free and travel retail operators to diversify their product offerings, including premium and limited-edition items. For instance, Mumbai Travel Retail Private Limited (MTRPL) has renamed its subsidiary Ospree to OSPREE, consolidating its multiple duty-free holdings. This strategic move aims to elevate the shopping experience by evoking the elegance and precision associated with the Osprey bird. Additionally, engaging promotional campaigns and loyalty programs are proving effective in customer retention and driving sales.
Key Market Drivers
Increasing International Travel and Tourism
The surge in global travel and tourism significantly propels the Global Duty-free and Travel Retail Market. With rising disposable incomes and the expanding middle class, an increasing number of people are travelling for leisure, business, and education. The globalization of business operations and the appeal of exotic destinations further catalyze this growth. Improved airline services and expanded global airline routes have made international travel more accessible, with airports becoming major hubs for a wide range of duty-free products. These factors collectively generate a growing and consistent customer base for duty-free retailers, thereby boosting sales and revenue. For instance, travelers might seek luxury goods such as designer handbags, high-end electronics, or premium spirits, all available at competitive prices.
Travellers often look for luxury items like designer handbags, premium electronics, and high-end spirits, which are competitively priced at duty-free shops. The steady influx of international travellers provides a reliable customer base, ensuring continuous sales and revenue growth.
Increasing Product Diversification and Innovation
Product diversification and innovation are essential drivers in the duty-free and travel retail sector. Retailers constantly expand their product lines to include a wider range of luxury goods, electronics, cosmetics, perfumes, alcohol, and confectionery. Exclusive travel retail products and limited-edition items available only at duty-free shops increase their attractiveness. Personalized shopping experiences, digital engagement through mobile apps and social media, and immersive in-store experiences elevate the shopping environment.
Using data analytics and customer insights, retailers can tailor their product offerings to suit the preferences of various traveller demographics, further enhancing sales and customer satisfaction. By staying ahead of market trends and continuously updating their product portfolios, duty-free retailers maintain consumer interest and drive market growth.
Key Market Challenges
Impact of Geopolitical Events
Geopolitical events and uncertainties can significantly impact the duty-free and travel retail market. Political instability, conflicts, and international sanctions can disrupt travel patterns, affect tourism, and introduce uncertainties in global markets. Such events may lead to decreased travel demand, lower consumer spending, and supply chain disruptions. For instance, geopolitical tensions in a specific region might result in travel restrictions or fewer flight options, directly impacting airport retail operations.
Changes in trade policies or diplomatic relations can also affect the flow of goods, influencing duty-free pricing and product availability. Duty-free retailers must be vigilant and responsive to geopolitical developments, preparing contingency plans, diversifying supply sources, and maintaining flexible operational strategies to mitigate potential impacts.
Operational and Logistical Challenges
Operational and logistical complexities are significant hurdles for the duty-free and travel retail industry. Retailers must manage inventory and supply chains across various locations such as airports, border shops, and cruise terminals, each with distinctive operational challenges. Issues like stockouts, overstocking, or delivery delays can adversely affect sales and customer satisfaction, leading to missed revenue opportunities and diminished shopping experiences. Additionally, compliance with customs regulations and ensuring timely clearance of goods add further complexity to logistics operations. Differing customs procedures, documentation requirements, and import regulations across countries can cause delays or incur additional costs. Effective management of these logistical and regulatory demands is crucial for maintaining smooth operations and ensuring product availability.
Key Market Trends
Focus on Personalized Shopping Experiences
Personalized shopping has emerged as a key differentiator in the travel retail sector. Retailers leverage data analytics and artificial intelligence to customise offerings based on individual preferences and behaviours. By examining purchase histories and browsing habits, retailers can provide tailored recommendations and promotions. This strategy not only enhances the shopping experience but also drives sales and builds customer loyalty. Personalized shopping experiences include customised product selections, targeted discounts, and bespoke services, appealing to travellers seeking unique and relevant items.
Rise of Health and Wellness Products
Health and wellness products are gaining prominence in the travel retail market. Consumers increasingly prioritize their well-being, even while travelling, driving demand for health-related products such as dietary supplements, organic skincare, and fitness gear. Retailers are capitalizing on this trend by offering curated selections of wellness products that meet the needs of health-conscious travellers. The COVID-19 pandemic has further heightened interest in hygiene and health products, contributing to the growth of this segment.
Segmental Insights
Product Type Insights
Within the global duty-free and travel retail market, the Beauty and Personal Care segment is experiencing the fastest growth. This surge is driven by a combination of increasing consumer interest in premium beauty products and the growing trend of purchasing luxury items while traveling. Travelers often seek high-quality, exclusive beauty products as souvenirs or for personal use, taking advantage of the tax-free shopping benefits at airports and travel hubs. The segment benefits from continuous innovation in product offerings, including exclusive travel-sized versions and limited-edition releases that appeal to consumers seeking unique and high-end items. Additionally, the rise of social media and influencer marketing has heightened awareness and desirability of beauty products, further boosting sales in this category. As international travel rebounds and consumer spending on personal care remains strong, the beauty and personal care segment is set to continue its rapid growth in the duty-free and travel retail market.
Regional Insights
The Asia-Pacific region holds a dominant position in the Global Duty-free and Travel Retail Market. This leadership is largely driven by the region's thriving travel and tourism industry, supported by rising disposable incomes, an expanding middle class, and robust economic growth in countries like China, Japan, South Korea, and India. The proliferation of international airports and improved connectivity within the region has significantly increased travel volumes, further enhancing the duty-free and travel retail sector. The region's high passenger traffic, especially in major hubs like Hong Kong, Singapore, and Dubai, solidifies its leading position. Increasing consumer preference for luxury and premium products, along with attractive promotions and exclusive offerings in duty-free stores, play crucial roles in market growth.
In this report, the global Duty-free and Travel Retail Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the global Duty-free and Travel Retail Market.
Global Duty-free and Travel Retail Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: