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市場調査レポート
商品コード
1597337
プロテインベーグルの世界市場 - 産業規模、シェア、動向、機会、予測:成分別、フレーバー別、流通チャネル別、地域別、競合別(2019年~2029年)Protein Bagel Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Ingredient, By Flavor, By Distribution Channel, By Region & Competition, 2019-2029F |
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プロテインベーグルの世界市場 - 産業規模、シェア、動向、機会、予測:成分別、フレーバー別、流通チャネル別、地域別、競合別(2019年~2029年) |
出版日: 2024年11月25日
発行: TechSci Research
ページ情報: 英文 184 Pages
納期: 2~3営業日
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世界のプロテインベーグルの市場規模は、2023年に2億4,650万米ドルと評価され、予測期間中のCAGRは6.7%で、2029年には3億6,372万米ドルに達すると予測されています。
この市場は、健康とフィットネスの動向に影響されたタンパク質が豊富な食品に対する消費者需要の増加により、かなりの成長を遂げています。消費者が食事摂取量、特にタンパク質摂取量に注目するにつれ、プロテインベーグルのような便利な食品を好む傾向が強まっています。プロテインベーグルは、筋肉の回復、満腹感、健康全般に重要なタンパク質摂取量を増やす簡単な方法を提示しています。ケト、パレオ、低炭水化物などの高タンパク食の人気も、これらの食事計画にシームレスに適合するため、プロテインベーグルの需要を促進しています。利便性が重要な役割を果たしており、個包装や携帯可能な形態が人気を集めています。
市場概要 | |
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予測期間 | 2025年~2029年 |
市場規模:2023年 | 2億4,650万米ドル |
市場規模:2029年 | 3億6,372万米ドル |
CAGR:2024年~2029年 | 6.7% |
急成長セグメント | グルテンフリープロテインベーグル |
最大市場 | 北米 |
さらに、持続可能性に対する消費者の懸念が嗜好を形成し、環境に優しい調達や包装慣行への傾向をもたらしています。現代消費者の多忙なライフスタイルは、手軽でありながら栄養価の高い食事の選択肢を求める消費者が多いことから、市場の成長をさらに後押ししています。プロテインベーグルは、グルテンフリー、乳製品不使用、植物性食品など、食生活のニーズの高まりに対応し、忙しいスケジュールにも合う、バランスの取れた腹持ちの良い朝食を提供します。メーカー各社は、消費者の多様な嗜好に応えるため、フレーバーや原材料を革新し、伝統的な味とユニークな味の両方を提供しています。アーモンドやひよこ豆の粉のような代替粉を使ってグルテンフリーの選択肢を作ったり、ビーガンの顧客のために植物性タンパク質を取り入れたりする動きもあります。栄養価を高めるために、チアシードや亜麻仁のようなスーパーフードが加えられています。
2023年、国連食糧農業機関(FAO)が他の国連機関と共同で発表した「世界の食料安全保障と栄養の現状(SOFI)2023」報告書は、「健康的な食事のコストと購入しやすい価格(CoAHD)」に関する最新の数字を発表しました。このデータによると、2021年には世界人口の42%にあたる31億人以上が健康的な食生活を送る余裕がありません。これは、COVID-19大流行前の2019年と比較して、1億3,400万人の増加です。
この継続的な技術革新がプロテインベーグルをより魅力的なものにし、その需要を牽引しています。市場洞察によると、全粒粉プロテインベーグルは、バランスのとれた栄養プロファイルに対する需要の高まりとともに、2023年に大きな市場シェアを占めました。グルテンフリープロテインベーグルもまた、様々な食生活に適合し、顕著な成長が見込まれています。拡大する市場は地理的に限定されるものではなく、北米がかなりのシェアを占めていますが、これは同地域で一般的な高タンパク食との整合性と利便性によるものです。市場競争は激しく、各社は研究開発や戦略的提携に投資して市場ポジションを強化しています。絶え間ない技術革新と進化する消費者ニーズは、今後数年間の世界のプロテインベーグル市場の強い成長見通しを示しています。
健康とフィットネスの動向の高まり
多忙なライフスタイルと簡単な食事の選択肢
高い生産コスト
代替製品との競合
フレーバーと原材料の革新
持続可能な調達と包装
Global Protein Bagel Market was valued at USD 246.50 Million in 2023 and is expected to reach USD 363.72 Million by 2029 with a CAGR of 6.7% during the forecast period. The market is experiencing considerable growth due to the increasing consumer demand for protein-rich foods influenced by health and fitness trends. As consumers focus more on their dietary intake, particularly protein, the preference for convenient food choices like protein bagels is on the rise. Protein bagels present a simple way to increase protein intake, which is crucial for muscle recovery, satiety, and overall health. The popularity of high-protein diets such as keto, paleo, and low-carb is also propelling the demand for protein bagels, as they seamlessly fit into these dietary plans. Convenience plays a significant role, with individually packaged and portable formats becoming more popular.
Market Overview | |
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Forecast Period | 2025-2029 |
Market Size 2023 | USD 246.50 Million |
Market Size 2029 | USD 363.72 Million |
CAGR 2024-2029 | 6.7% |
Fastest Growing Segment | Gluten-Free Protein Bagels |
Largest Market | North America |
Moreover, consumer concerns about sustainability are shaping preferences, leading to a trend towards eco-friendly sourcing and packaging practices. The hectic lifestyles of modern consumers further fuel market growth, as many look for quick yet nutritious meal options. Protein bagels provide a balanced, filling breakfast that fits into busy schedules, catering to the growing awareness of dietary needs such as gluten-free, dairy-free, and plant-based diets. Manufacturers are innovating with flavors and ingredients to cater to diverse consumer tastes, offering both traditional and unique flavors. There's a movement toward using alternative flours, such as almond and chickpea flour, to make gluten-free options and incorporating plant-based proteins for vegan customers. Superfoods like chia seeds and flaxseeds are added to boost nutritional value.
In 2023, the State of Food Security and Nutrition in the World (SOFI) 2023 report, published by the Food and Agriculture Organization (FAO) in collaboration with other UN agencies, released the latest figures on the Cost and Affordability of a Healthy Diet (CoAHD). The data shows that over 3.1 billion people, or 42 percent of the global population, were unable to afford a healthy diet in 2021. This represents an increase of 134 million individuals compared to 2019, prior to the COVID-19 pandemic.
This continuous innovation is making protein bagels more appealing and driving their demand. Market insights show that whole grain protein bagels held a significant market share in 2023, with a rising demand for balanced nutritional profiles. Gluten-free protein bagels are also expected to grow notably, fitting well into various dietary lifestyles. The expanding market is not restricted geographically; North America has a substantial share, driven by the convenience and alignment with high-protein diets common in the region. The market is highly competitive, with players investing in R&D and strategic alliances to bolster their market positions. The unceasing innovation and evolving consumer needs indicate strong growth prospects for the Global Protein Bagel Market in the coming years.
Key Market Drivers
Increasing Health and Fitness Trends
The growing health and fitness trends among consumers are a significant driver for the global protein bagel market. As an increasing number of individuals prioritize their protein intake to support muscle recovery, satiety, and overall well-being, they look for convenient food options that align with their dietary goals. The demand for protein bagels has surged due to their convenience and higher protein content. This trend is heavily influenced by the popularity of high-protein diets, such as keto, paleo, and low-carb, where protein bagels serve as suitable dietary components. The portability and single-serving packaging of protein bagels add to their convenience, making them a favorite among busy individuals.
In FY23, households categorized as urban elite allocated nearly 50 percent of their monthly food budget to packaged foods, dining out, and food delivery services, up from 41.2 percent a decade ago, according to data from the Ministry of Statistics and Programme Implementation (Mospi) and ICICI Securities. This shift reflects a significant decline in home cooking among Indians over the past ten years, with increased spending on eating out and processed foods. The trend is anticipated to continue growing due to the expansion of rapid commerce and food delivery apps, rising incomes, and changing culinary preferences.
Additionally, growing consumer interest in sustainability is influencing their food choices, driving a shift towards environmentally friendly sourcing and packaging practices. As more consumers become health-conscious and eco-friendly, the demand for sustainably sourced and packaged protein bagels is rising. This trend aligns with broader consumer preferences for products that support an active, healthy lifestyle while also being mindful of environmental impact.
Busy Lifestyles and Quick Meal Options
The fast-paced lifestyles of modern consumers necessitate quick yet nutritious meal options. Protein bagels offer a balanced and filling breakfast that integrates seamlessly into hectic schedules. This convenience is highly appealing to consumers who may lack the time for elaborate meal preparation. The protein bagel market is expanding as more people seek practical solutions that do not compromise on nutrition. Increased awareness of dietary requirements such as gluten-free, dairy-free, and plant-based diets further spurs the development of protein bagels that cater to these specific needs. By meeting a range of dietary preferences, protein bagels maintain their popularity among a wide and diverse consumer base.
In the 2023 recent State of Snacking: Future Trends report reveals that roughly 67% of people worldwide make spontaneous meal decisions. The report also highlights several significant trends. About 60% of global consumers prefer having smaller meals or snacks throughout the day rather than a few large meals. 65% of consumers prioritize ease of preparation when selecting food and beverage products. By 2025, global revenue from social commerce is projected to exceed $2 trillion USD.
Key Market Challenges
High Production Costs
One of the core challenges facing the global protein bagel market is the high cost of production. Specialized, high-quality ingredients like alternative flours such as almond, coconut, and chickpea flour and plant-based proteins like pea and hemp protein are often more expensive than conventional ingredients. This can lead to higher retail prices, which might limit the broader accessibility of protein bagels. In addition, the incorporation of superfoods like chia seeds or flaxseeds to boost nutritional value adds to production costs. These factors make it tough for manufacturers to strike a balance between keeping products affordable and maintaining high quality.
Competition from Substitute Products
The protein bagel market also faces significant competition from alternative protein-rich products. Consumers have various options to increase their protein intake, including protein bars, shakes, and other snack items. These alternatives often offer similar convenience in terms of portability and shelf life. Hence, the protein bagel market must continuously innovate and differentiate to compete effectively. Moreover, the inclination towards whole, unprocessed foods can sometimes divert consumers from packaged items like protein bagels, posing another challenge to market growth.
Key Market Trends
Innovation in Flavors and Ingredients
To cater to the varied preferences of consumers, manufacturers are continuously innovating in flavors and ingredients. They offer a wide spectrum of flavors, from traditional varieties like everything bagel and cinnamon raisin to unique choices such as garlic and herb or jalapeno. On the ingredient side, there's a shift towards using alternative flours, such as almond, coconut, or chickpea flour, to meet the needs of those following gluten-free diets. The use of plant-based proteins like pea or hemp protein addresses the needs of vegan consumers. Some manufacturers are also incorporating superfoods like chia seeds or flaxseeds to boost the nutritional profile of their bagels. These innovations not only make protein bagels more appealing to customers but also drive market demand.
Sustainable Sourcing and Packaging
Consumer concerns over sustainability are increasingly driving a shift towards eco-friendly sourcing and packaging. Individuals are more conscious of the environmental impact of their food choices and prefer products that align with their sustainability values. This trend pushes manufacturers toward adopting sustainable practices, such as using recyclable or biodegradable packaging and sourcing ingredients responsibly. Aligning with consumer values in this way not only helps in gaining customer trust but also enhances brand loyalty. The focus on sustainability is expected to persist, shaping the future dynamics of the protein bagel market.
Segmental Insights
Ingredient Insights
Whole grain protein bagels commanded a significant market share in 2023. As consumers become more health-conscious, they seek foods that offer balanced nutritional benefits. Whole grains are favored for their heart health benefits, and when combined with protein, they support overall wellness and fitness goals. Whole grain protein bagels provide a balance of high fiber and protein, aiding in digestion, sustaining energy levels, and supporting muscle recovery. The rising health awareness around the benefits of whole grains is driving the demand for these products. The growing trend of high-protein diets and the emphasis on whole, unprocessed foods have bolstered their popularity. Manufacturers have capitalized on this trend by incorporating a variety of flavors and ingredients, enhancing their appeal. Additionally, the convenience of bagels as a quick meal or snack option further strengthens their market position. As the demand for health-oriented food products continues to rise, whole grain protein bagels are likely to maintain their significant market share and continue to attract a loyal consumer base.
Regional Insights
In 2023, North America is a significant player in the protein bagel market. With busy schedules becoming the norm, many North Americans seek quick, nutritious, and portable meal options. Protein bagels fulfill this need by providing a balanced, on-the-go breakfast or snack. Diets promoting higher protein consumption, such as keto, paleo, and low-carb diets, are particularly prevalent in North America. Consequently, protein bagels, which fit well within these dietary frameworks, are becoming a popular choice. The European protein bagel market is projected to grow at fastest CAGR over the forecast period. Protein bagels offer a convenient meal option that combines the benefits of high protein with the familiarity of traditional bread products, making them especially attractive to busy individuals. European consumers are increasingly drawn to the diverse and innovative flavors and ingredients available in protein bagels, making these options appealing for those looking to try new and exciting food products.
In this report, the global Protein Bagel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the global Protein Bagel Market.
Global Protein Bagel Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: